Pub Date : 2018-07-06DOI: 10.4324/9781315805795-15
Joel B. Cohen
{"title":"The Dangers of Advertising Low Tar Cigarettes: Let’s Understand What Consumers Understand","authors":"Joel B. Cohen","doi":"10.4324/9781315805795-15","DOIUrl":"https://doi.org/10.4324/9781315805795-15","url":null,"abstract":"","PeriodicalId":85532,"journal":{"name":"Social marketing update","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73828331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-06DOI: 10.4324/9781315805795-10
Philip D. Harvey
{"title":"Advertising Affordable Contraceptives: The Social Marketing Experience","authors":"Philip D. Harvey","doi":"10.4324/9781315805795-10","DOIUrl":"https://doi.org/10.4324/9781315805795-10","url":null,"abstract":"","PeriodicalId":85532,"journal":{"name":"Social marketing update","volume":"56 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87063325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-06DOI: 10.4324/9781315805795-21
J. Prottas
{"title":"Advertising and Its Role in Organ Donation","authors":"J. Prottas","doi":"10.4324/9781315805795-21","DOIUrl":"https://doi.org/10.4324/9781315805795-21","url":null,"abstract":"","PeriodicalId":85532,"journal":{"name":"Social marketing update","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86911931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Public Health Education and Communication as Policy Instruments for Bringing About Changes in Behavior","authors":"R. Hornik","doi":"10.4324/9781315805795-4","DOIUrl":"https://doi.org/10.4324/9781315805795-4","url":null,"abstract":"","PeriodicalId":85532,"journal":{"name":"Social marketing update","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89638898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-06DOI: 10.4324/9781315805795-22
J. B. Kernan, T. J. Domzal
{"title":"Hippocrates to Hermes: The Postmodern Turn in Public Health Advertising","authors":"J. B. Kernan, T. J. Domzal","doi":"10.4324/9781315805795-22","DOIUrl":"https://doi.org/10.4324/9781315805795-22","url":null,"abstract":"","PeriodicalId":85532,"journal":{"name":"Social marketing update","volume":"38 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75681676","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Advertising in the Social Marketing Mix: Getting the Balance Right","authors":"M. Stead, G. Hastings","doi":"10.4324/9781315805795-3","DOIUrl":"https://doi.org/10.4324/9781315805795-3","url":null,"abstract":"","PeriodicalId":85532,"journal":{"name":"Social marketing update","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89400525","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-06DOI: 10.4324/9781315805795-13
James H. Mintz, N. Layne, Rachel Ladouceur, J. Hazel, M. Desrosiers
{"title":"Social Advertising and Tobacco Demand Reduction in Canada","authors":"James H. Mintz, N. Layne, Rachel Ladouceur, J. Hazel, M. Desrosiers","doi":"10.4324/9781315805795-13","DOIUrl":"https://doi.org/10.4324/9781315805795-13","url":null,"abstract":"","PeriodicalId":85532,"journal":{"name":"Social marketing update","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74117889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-06DOI: 10.4324/9781315805795-18
P. Bloom, Pattie Yu Hussein, Lisa R. Szykman
{"title":"The Benefits of Corporate Social Marketing Initiatives","authors":"P. Bloom, Pattie Yu Hussein, Lisa R. Szykman","doi":"10.4324/9781315805795-18","DOIUrl":"https://doi.org/10.4324/9781315805795-18","url":null,"abstract":"","PeriodicalId":85532,"journal":{"name":"Social marketing update","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74049927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-06DOI: 10.4324/9781315805795-17
S. Middlestadt, C. Schechter, John Peyton, Brian Tjugum
{"title":"Community Involvement in Health Planning: Lessons Learned From Practicing Social Marketing in a Context of Community Control, Participation, and Ownership","authors":"S. Middlestadt, C. Schechter, John Peyton, Brian Tjugum","doi":"10.4324/9781315805795-17","DOIUrl":"https://doi.org/10.4324/9781315805795-17","url":null,"abstract":"","PeriodicalId":85532,"journal":{"name":"Social marketing update","volume":"48 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86657166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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