Research Medical Center is part of one of the nation's largest health systems, Health Corporation of America, with hospitals across the South and Midwest. Research Medical Center recently launched a multimedia campaign featuring real doctors and touting the tagline, "These are the doctors you want." Following the October 2006 launch of the campaign, the hospital embarked on a regional publicity effort to promote the local doctors featured in the campaign.
Beautiful, vivid, unique. Those are the words that Exeter Hospital, a 205-bed facility in the seacoast region of New Hampshire, hopes its new multi media campaign conjures up.
Virginia Hospital Center launched a multiintegrated advertising campaign that centers around topic-specific medical issues through the use of provocative advertisements. For example, the first ad, which launched in September, focuses on abdominal hysterectomies.
New TV spots campaigning for Independence Blue Cross are the opposite of warm and fuzzy. In fact, they're isolating and almost chilling, but that's the point. Being sick or injured can make you feel alone, but having Blue Cross insurance means someone is always there with you.
Baptist Memorial Health Care is one of the nation's largest health systems, with 14 hospitals throughout western Tennessee and northern Mississippi. The 2,400-bed health system recently launched a new 151-bed tower at Baptist Memorial Hospital-Golden Triangle in Columbus, MS, unveiling it to the community with a grand opening gala in July.
Since the fall of 2005, call volume at University of Southern California University Hospital of Los Angeles' call center has increased by nearly 50%. How? The hospital embarked on a long-term radio campaign to promote its presence as a premier academic medical center and to increase patient volume.
Being a small hospital in a rural region does not mean that competing with metropolitan facilities is out of the question. Just ask Sumter Regional Hospital, a 143-bed acute-care facility located in Americus, GA, 134 miles south of Atlanta.
From the outset, the team at the Longmont (CO) Teen Clinic faced a two-fold marketing dilemma. The first problem was a small budget. As a nonprofit with limited funds, the staff knew that they would have to get creative to effectively reach their target audience and fulfill the clinic's mission of battling unwanted teen pregnancies and sexually transmitted diseases (STD) among area women aged 19 and younger.
This spring, Virtua Health, the largest health system in Southern New Jersey, launched an innovative campaign aimed at raising overall awareness of its facilities by documenting real-life patients undergoing a variety of experiences (e.g., breast cancer, high-risk pregnancy, spine surgery, and minimally-invasive knee replacement surgery). The effort, called "The Virtua Experience" became a 30-minute hospital documentary that aired on Philadelphia's NBC affiliate this summer.
To promote Children's Hospital and Medical Center in Seattle, last year the facility launched a multiyear advertising campaign. The effort features Children's as the best place for pediatric care-highlighting their new facilities, premier clinical programs, cutting-edge research, and the faculty, staff, patients and families within the community.
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