Theorists propose that metaphors are not mere figures of speech, but can actively shape one's thoughts, feelings, and behaviors. Social psychologists have supported this claim over the past 10 years. Personality psychologists, though, have only recently begun investigating how metaphors can inform our understanding of what makes us different from each other. This review focuses on projects demonstrating links between metaphor and personality. As an example, people have been asked whether they locate the self in the head or the heart. Head people are (more) rational and cold, whereas heart people are emotional and warm. In addition, an individual differences approach can reveal what it is that metaphoric thinking does to and for people. Overall, individual difference approaches to common metaphors are shown to be informative not only in understanding how people differ from each other but also in extending the metaphor literature.
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