Pub Date : 2023-12-22DOI: 10.1108/bfj-03-2023-0233
Héctor Yair Fernández-Sánchez, A. Espinoza‐Ortega, L. P. Sánchez-Vega, Sergio Moctezuma Pérez, Fernando Cervantes-Escoto
PurposeThe study aims to identify the perceived authenticity of cheeses by consumers of different sociological generations in Mexico.Design/methodology/approachAn online questionnaire was applied to 1,204 consumers. A Free Word Association (FWA) tool was used to determine the perceived authenticity of cheeses creating categories and dimensions. The sample was segmented into sociological generations. A chi-square test and a correspondence analysis were used to identify differences in the perception between generations. The information was complemented with word clouds of the cheeses mentioned and consumer testimonials about cheese consumption.FindingsA total of 29 categories and ten dimensions revealed consumers' perception of cheese authenticity, most important of which were hedonic, rurality and new consumption. Authenticity is a mix of the pleasure of consuming the product, the link to rural life and new consumer values. Perceived authenticity is different in each sociological generation according to the dimensions of raw material, identity, market, new consumption and distrust, since it is related to the experiences of each generation. The results made it possible to contextualise another vision of the reality of the cheeses in the search for a quality seal.Practical implicationsThe information contributes to the typification and promotion of cheeses in the process of patrimonialisation, by creating differentiated marketing tools that allow their valorisation.Originality/valueThis work contributes to the knowledge of the perceived authenticity of cheeses in the sociological generations, due to their differentiation by age, sociocultural, ethical, political and consumer aspects. It enables the knowledge of the consumer's perspective on these products.
{"title":"The perceived authenticity in food among sociological generations: the case of cheeses in Mexico","authors":"Héctor Yair Fernández-Sánchez, A. Espinoza‐Ortega, L. P. Sánchez-Vega, Sergio Moctezuma Pérez, Fernando Cervantes-Escoto","doi":"10.1108/bfj-03-2023-0233","DOIUrl":"https://doi.org/10.1108/bfj-03-2023-0233","url":null,"abstract":"PurposeThe study aims to identify the perceived authenticity of cheeses by consumers of different sociological generations in Mexico.Design/methodology/approachAn online questionnaire was applied to 1,204 consumers. A Free Word Association (FWA) tool was used to determine the perceived authenticity of cheeses creating categories and dimensions. The sample was segmented into sociological generations. A chi-square test and a correspondence analysis were used to identify differences in the perception between generations. The information was complemented with word clouds of the cheeses mentioned and consumer testimonials about cheese consumption.FindingsA total of 29 categories and ten dimensions revealed consumers' perception of cheese authenticity, most important of which were hedonic, rurality and new consumption. Authenticity is a mix of the pleasure of consuming the product, the link to rural life and new consumer values. Perceived authenticity is different in each sociological generation according to the dimensions of raw material, identity, market, new consumption and distrust, since it is related to the experiences of each generation. The results made it possible to contextualise another vision of the reality of the cheeses in the search for a quality seal.Practical implicationsThe information contributes to the typification and promotion of cheeses in the process of patrimonialisation, by creating differentiated marketing tools that allow their valorisation.Originality/valueThis work contributes to the knowledge of the perceived authenticity of cheeses in the sociological generations, due to their differentiation by age, sociocultural, ethical, political and consumer aspects. It enables the knowledge of the consumer's perspective on these products.","PeriodicalId":9231,"journal":{"name":"British Food Journal","volume":"39 2","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138945988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-22DOI: 10.1108/bfj-03-2023-0222
B. Coluccia, Pamela Palmi, Mladen Krstić
PurposeThe present study is aimed at developing a multi-level framework for assessing circularity in agri-food industries by providing the user with a step-by-step approach and selecting a customized set of indicators capable of accurately assessing the circular economy (CE) level.Design/methodology/approachThe framework is composed of four stages. In the first stage, a CE theoretical model based on operations, product and services, culture, organization and ecosystem criteria has been implemented and adapted to the agri-food sector. In the second stage, users are required to collect a set of indicators capable of measuring each criterion. In the third stage, a weight is assigned to each indicator using analytical hierarchy process (AHP). Lastly, a geometric multi-criteria decision-making (MCDM) model, called axial distance-based aggregated measurement (ADAM) model, is used to normalize, assess and aggregate the results and produce final scores for the different alternatives to be ranked based on their final circularity scores.FindingsThe model can be a useful tool to support corporate decisions in the CE, making entrepreneurs aware of their starting level. It indicates the extent to which companies are implementing circular business models across different dimensions and, thus, where they are still lacking.Originality/valueBeyond the attempts to measure the circularity of corporate performance from a purely environmental perspective, the study adopts a holistic view, considering the complexity and disruption of all the principles of the CE.
{"title":"A multi-level tool to support the circular economy decision-making process in agri-food entrepreneurship","authors":"B. Coluccia, Pamela Palmi, Mladen Krstić","doi":"10.1108/bfj-03-2023-0222","DOIUrl":"https://doi.org/10.1108/bfj-03-2023-0222","url":null,"abstract":"PurposeThe present study is aimed at developing a multi-level framework for assessing circularity in agri-food industries by providing the user with a step-by-step approach and selecting a customized set of indicators capable of accurately assessing the circular economy (CE) level.Design/methodology/approachThe framework is composed of four stages. In the first stage, a CE theoretical model based on operations, product and services, culture, organization and ecosystem criteria has been implemented and adapted to the agri-food sector. In the second stage, users are required to collect a set of indicators capable of measuring each criterion. In the third stage, a weight is assigned to each indicator using analytical hierarchy process (AHP). Lastly, a geometric multi-criteria decision-making (MCDM) model, called axial distance-based aggregated measurement (ADAM) model, is used to normalize, assess and aggregate the results and produce final scores for the different alternatives to be ranked based on their final circularity scores.FindingsThe model can be a useful tool to support corporate decisions in the CE, making entrepreneurs aware of their starting level. It indicates the extent to which companies are implementing circular business models across different dimensions and, thus, where they are still lacking.Originality/valueBeyond the attempts to measure the circularity of corporate performance from a purely environmental perspective, the study adopts a holistic view, considering the complexity and disruption of all the principles of the CE.","PeriodicalId":9231,"journal":{"name":"British Food Journal","volume":"11 18","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138944448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-22DOI: 10.1108/bfj-02-2023-0158
C. Ip, Chaoyun Liang
PurposeThe present study surveyed consumers in Taiwan and Japan to analyse the influence of marketing mix on purchase intention and the willingness to pay for Taiwanese pork and to establish a marketing-oriented model of consumer behaviour.Design/methodology/approachA total of 1,134 valid Internet surveys were collected, which included 526 Taiwanese respondents and 608 Japanese respondents.FindingsAn analysis of the results indicated that product quality constitutes the foundation of marketing strategies and significantly affects purchase intention and willingness to pay through physical evidence, promotional activities, place and price. Both physical evidence and product strongly affect the purchase intention of Taiwanese consumers, followed by price, whereas price and physical evidence significantly affect willingness to pay. For Japanese consumers, price, product and promotion strongly affect purchase intention, but place and physical evidence exert negative effects; by contrast, price and promotion significantly affect willingness to pay.Originality/valueThe results determined that a modified marketing mix should be applied for agricultural products. In the domestic market, marketing should promote the modernisation and scale of pork farms and possibly the brand value or market rarity. In international markets, particularly those of neighbouring countries, marketing should focus on the promotion of Taiwanese pork as a high-quality, reasonably-priced product with transparent product information and convenient purchase channels. This study contributes to the application of marketing theory to the market for staple foods by incorporating considerations for domestic and international markets.
{"title":"Product-based marketing strategies: pork consumption in Taiwan and Japan","authors":"C. Ip, Chaoyun Liang","doi":"10.1108/bfj-02-2023-0158","DOIUrl":"https://doi.org/10.1108/bfj-02-2023-0158","url":null,"abstract":"PurposeThe present study surveyed consumers in Taiwan and Japan to analyse the influence of marketing mix on purchase intention and the willingness to pay for Taiwanese pork and to establish a marketing-oriented model of consumer behaviour.Design/methodology/approachA total of 1,134 valid Internet surveys were collected, which included 526 Taiwanese respondents and 608 Japanese respondents.FindingsAn analysis of the results indicated that product quality constitutes the foundation of marketing strategies and significantly affects purchase intention and willingness to pay through physical evidence, promotional activities, place and price. Both physical evidence and product strongly affect the purchase intention of Taiwanese consumers, followed by price, whereas price and physical evidence significantly affect willingness to pay. For Japanese consumers, price, product and promotion strongly affect purchase intention, but place and physical evidence exert negative effects; by contrast, price and promotion significantly affect willingness to pay.Originality/valueThe results determined that a modified marketing mix should be applied for agricultural products. In the domestic market, marketing should promote the modernisation and scale of pork farms and possibly the brand value or market rarity. In international markets, particularly those of neighbouring countries, marketing should focus on the promotion of Taiwanese pork as a high-quality, reasonably-priced product with transparent product information and convenient purchase channels. This study contributes to the application of marketing theory to the market for staple foods by incorporating considerations for domestic and international markets.","PeriodicalId":9231,"journal":{"name":"British Food Journal","volume":"8 12","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138944096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-15DOI: 10.1108/bfj-06-2023-0475
M. B. Lloria, Leydy Burbano
PurposeThis paper first analyses the direct effect of quality management practices (QMPs) on organisational ambidexterity (OA). It then analyses the mediating influence of the values of ambidextrous culture (AC). A novel theoretical model is tested in a quantitative study of the organic agri-food sector.Design/methodology/approachQuantitative methods and an online survey were used to collect and analyse 239 valid questionnaire responses. The data analysis method was partial least squares (PLS).FindingsThere is a relationship between QMPs and OA. AC partially mediates this link, strengthening the direct relationship between the two variables.Originality/valueThe proposed model is novel and creates opportunities for new lines of research. The concept of QMPs is considered in all its dimensions (processes, people, customers and suppliers). The study reaffirms the importance of the novel concept of AC in the literature. In this study, OA is defined in terms of the balanced processes of exploitation and exploration. The choice of sector is another original feature of the study.
目的 本文首先分析了质量管理实践（QMPs）对组织灵活性（OA）的直接影响。然后，分析了 "灵巧文化"（AC）价值观的中介影响。在对有机农业食品行业的定量研究中，对一个新的理论模型进行了检验。设计/方法/途径采用定量方法和在线调查收集并分析了 239 份有效问卷。数据分析方法是偏最小二乘法（PLS）。研究结果QMPs与OA之间存在关系，AC部分地调解了这种联系，加强了这两个变量之间的直接关系。本研究从所有方面（流程、人员、客户和供应商）考虑了 QMPs 概念。本研究重申了 AC 这一新颖概念在文献中的重要性。在本研究中，OA 的定义是开发和探索的平衡过程。对行业的选择是本研究的另一个原创性特点。
{"title":"Ambidextrous cultural values in the management of organisational ambidexterity","authors":"M. B. Lloria, Leydy Burbano","doi":"10.1108/bfj-06-2023-0475","DOIUrl":"https://doi.org/10.1108/bfj-06-2023-0475","url":null,"abstract":"PurposeThis paper first analyses the direct effect of quality management practices (QMPs) on organisational ambidexterity (OA). It then analyses the mediating influence of the values of ambidextrous culture (AC). A novel theoretical model is tested in a quantitative study of the organic agri-food sector.Design/methodology/approachQuantitative methods and an online survey were used to collect and analyse 239 valid questionnaire responses. The data analysis method was partial least squares (PLS).FindingsThere is a relationship between QMPs and OA. AC partially mediates this link, strengthening the direct relationship between the two variables.Originality/valueThe proposed model is novel and creates opportunities for new lines of research. The concept of QMPs is considered in all its dimensions (processes, people, customers and suppliers). The study reaffirms the importance of the novel concept of AC in the literature. In this study, OA is defined in terms of the balanced processes of exploitation and exploration. The choice of sector is another original feature of the study.","PeriodicalId":9231,"journal":{"name":"British Food Journal","volume":"230 5","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138997173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-14DOI: 10.1108/bfj-09-2023-0788
Shubham Garg, K. Narwal, Sanjeev Kumar
PurposeThe ongoing transition in the attitude of consumers toward health and environment has a direct implication on the organic food industries, making it necessary to examine the drivers of the purchase intention of organic food items, specifically in developing economies like India. Therefore, this study tries to frame and validate the instrumental scale by collecting data from 574 organic food item consumers to examine the determinants of purchase intention among consumers in India.Design/methodology/approachThis study has employed advanced statistical tools i.e. Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), Harmon’s single factor test and other statistical measures using SPSS and AMOS 23, for framing and validating the instrumental scale for this study.FindingsThe results of EFA explain 67.714% variance of total research variable variance with six major constructs. Moreover, the result of the CFA confirms the six factors and the proposed instrumental scale. The finding explicates that health consciousness, ecological trustworthiness and functional value are the major drivers of the purchase intention of organic food items.Practical implicationsThis study has major policy implications for organic producers, processor and marketers for understanding the complex phenomenon of organic consumer behavior. The result explains that marketers and producers should adopt ad hoc marketing strategies that aim to promote the organic food items as healthy and safe.Originality/valueThere is hardly any study that has proposed and validated an instrumental scale with these factors collectively in India for studying the purchase intention of organic food consumers in India.
{"title":"Exploring the determinants of purchase intention of organic consumers for organic food items: an exploratory study in India","authors":"Shubham Garg, K. Narwal, Sanjeev Kumar","doi":"10.1108/bfj-09-2023-0788","DOIUrl":"https://doi.org/10.1108/bfj-09-2023-0788","url":null,"abstract":"PurposeThe ongoing transition in the attitude of consumers toward health and environment has a direct implication on the organic food industries, making it necessary to examine the drivers of the purchase intention of organic food items, specifically in developing economies like India. Therefore, this study tries to frame and validate the instrumental scale by collecting data from 574 organic food item consumers to examine the determinants of purchase intention among consumers in India.Design/methodology/approachThis study has employed advanced statistical tools i.e. Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), Harmon’s single factor test and other statistical measures using SPSS and AMOS 23, for framing and validating the instrumental scale for this study.FindingsThe results of EFA explain 67.714% variance of total research variable variance with six major constructs. Moreover, the result of the CFA confirms the six factors and the proposed instrumental scale. The finding explicates that health consciousness, ecological trustworthiness and functional value are the major drivers of the purchase intention of organic food items.Practical implicationsThis study has major policy implications for organic producers, processor and marketers for understanding the complex phenomenon of organic consumer behavior. The result explains that marketers and producers should adopt ad hoc marketing strategies that aim to promote the organic food items as healthy and safe.Originality/valueThere is hardly any study that has proposed and validated an instrumental scale with these factors collectively in India for studying the purchase intention of organic food consumers in India.","PeriodicalId":9231,"journal":{"name":"British Food Journal","volume":"58 5","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138975000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-13DOI: 10.1108/bfj-07-2023-0612
N. Chamhuri, Nur Syahirah Che Lah, Peter J. Batt, Muhammad Nadzif Bin Ramlan, Norain Mod Asri, Azrina Abdullah Al-Hadi
PurposePalm oil has consistently been a staple ingredient in the Malaysian diet. Despite various promotional efforts throughout the years, the health aspects of palm oil have often been undervalued, leading consumers to overlook its benefits. This study has two objectives: (1) to explore consumer behaviour in purchasing decisions for food products containing palm oil in an emerging market and (2) to examine consumer awareness of palm oil as an ingredient in various edible products related to health.Design/methodology/approachA quantitative methodology that utilises a self-administered questionnaire was adopted for data collection. The conceptual framework and hypotheses were tested using partial least squares (PLS) structural equation modelling (SEM) on a dataset of 342 respondents.FindingsThe findings revealed that three hypotheses – attitude, subjective norms (SNs) and perceived health benefits – positively impact the intention to purchase palm-oil-based food products. Additionally, results indicate that Malaysian consumers practice sustainable consumption when purchasing palm-oil-based food products.Originality/valueThere is a need for a greater understanding of the importance perceived health benefits have in influencing consumers' consumption of food products containing palm oil in an emerging market such as Malaysia. This research study addresses the gap in existing knowledge.
{"title":"Exploring consumer attitudes and behaviour towards sustainable health-related food choices","authors":"N. Chamhuri, Nur Syahirah Che Lah, Peter J. Batt, Muhammad Nadzif Bin Ramlan, Norain Mod Asri, Azrina Abdullah Al-Hadi","doi":"10.1108/bfj-07-2023-0612","DOIUrl":"https://doi.org/10.1108/bfj-07-2023-0612","url":null,"abstract":"PurposePalm oil has consistently been a staple ingredient in the Malaysian diet. Despite various promotional efforts throughout the years, the health aspects of palm oil have often been undervalued, leading consumers to overlook its benefits. This study has two objectives: (1) to explore consumer behaviour in purchasing decisions for food products containing palm oil in an emerging market and (2) to examine consumer awareness of palm oil as an ingredient in various edible products related to health.Design/methodology/approachA quantitative methodology that utilises a self-administered questionnaire was adopted for data collection. The conceptual framework and hypotheses were tested using partial least squares (PLS) structural equation modelling (SEM) on a dataset of 342 respondents.FindingsThe findings revealed that three hypotheses – attitude, subjective norms (SNs) and perceived health benefits – positively impact the intention to purchase palm-oil-based food products. Additionally, results indicate that Malaysian consumers practice sustainable consumption when purchasing palm-oil-based food products.Originality/valueThere is a need for a greater understanding of the importance perceived health benefits have in influencing consumers' consumption of food products containing palm oil in an emerging market such as Malaysia. This research study addresses the gap in existing knowledge.","PeriodicalId":9231,"journal":{"name":"British Food Journal","volume":"7 S7","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139004181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-07DOI: 10.1108/bfj-05-2023-0355
Sabrina Hegner, Janina Magdalena Schaumann, B. Francioni, I. Curina
PurposeThe aim of this paper is to respond to the call for exploring and empirically testing both antecedents and outcomes of brand addiction and compulsive buying behaviour. The focus of the study is on the food habits of young female consumers.Design/methodology/approachTo test the hypotheses, a survey design gathering cross-sectional primary data from 325 female Italian consumers and a structural equation modelling have been adopted.FindingsFindings show that brand addiction is positively influenced by consumer resilience, leading to increased life happiness and self-esteem, while compulsive buying behaviour is negatively influenced by consumer resilience and positively influenced by impulsivity. Compulsive buying is also associated with brand addiction and emotional overeating. Emotional overeating is additionally influenced by impulsivity and the control variables of enjoyment of food and loneliness. Moreover, loneliness has a negative impact on life happiness and self-esteem.Originality/valueThe study applies the proposed theory by Mrad and Cui (2020) on the relationship between brand addiction and compulsive buying to food consumption. Furthermore, it expands on this research by investigating consumer characteristics as determinants and behavioural outcomes.
{"title":"Brand addiction and compulsive buying in female consumers' relationships with food brands","authors":"Sabrina Hegner, Janina Magdalena Schaumann, B. Francioni, I. Curina","doi":"10.1108/bfj-05-2023-0355","DOIUrl":"https://doi.org/10.1108/bfj-05-2023-0355","url":null,"abstract":"PurposeThe aim of this paper is to respond to the call for exploring and empirically testing both antecedents and outcomes of brand addiction and compulsive buying behaviour. The focus of the study is on the food habits of young female consumers.Design/methodology/approachTo test the hypotheses, a survey design gathering cross-sectional primary data from 325 female Italian consumers and a structural equation modelling have been adopted.FindingsFindings show that brand addiction is positively influenced by consumer resilience, leading to increased life happiness and self-esteem, while compulsive buying behaviour is negatively influenced by consumer resilience and positively influenced by impulsivity. Compulsive buying is also associated with brand addiction and emotional overeating. Emotional overeating is additionally influenced by impulsivity and the control variables of enjoyment of food and loneliness. Moreover, loneliness has a negative impact on life happiness and self-esteem.Originality/valueThe study applies the proposed theory by Mrad and Cui (2020) on the relationship between brand addiction and compulsive buying to food consumption. Furthermore, it expands on this research by investigating consumer characteristics as determinants and behavioural outcomes.","PeriodicalId":9231,"journal":{"name":"British Food Journal","volume":"22 20","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138591540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-05DOI: 10.1108/bfj-02-2023-0171
Ayobami Adetoyinbo, Jacob Asravor, S. Olaleye, Victor Owusu
PurposeResearch efforts aiming to improve understanding of how various organisational relationships contribute to better food quality (FQ) in a constantly changing business environment are limited. This study examines the effects of supply chain (SC) organisations on the quality of food products across multi-tiered segments with dynamic business situations.Design/methodology/approachGuided by a conceptual research framework based on contingency theory and netchain analysis, moderation-based partial least squares structural equation modelling (PLS-SEM) was used to analyse multi-tiered data from 405 shrimpers and 238 women processors in Akwa-Ibom, Lagos and Ondo states in Nigeria.FindingsThe authors' findings show that unpredictable business environments such as market turbulence (MT), power asymmetry (PA) and distrust (DT) not only directly influence SC organisations but also moderate how organisational networks contribute to improved FQ. Further results reveal that closer vertical ties such as relational contracts are prerequisites for small-scale actors to guarantee improved FQ along multiple nodes of the food system.Originality/valueThis is the first study to examine, from a contingency and multi-tiered perspective, how small-scale actors can maintain FQ across interdependent nodes of a food chain in a developing country context and to explore the complex interplay between SC networks and the quality of highly perishable food products in unpredictable business environments. Relevant theoretical and policy implications are discussed.
{"title":"Food quality and supply chain networks in dynamic business environments: evidence from the Nigerian shrimp subsector","authors":"Ayobami Adetoyinbo, Jacob Asravor, S. Olaleye, Victor Owusu","doi":"10.1108/bfj-02-2023-0171","DOIUrl":"https://doi.org/10.1108/bfj-02-2023-0171","url":null,"abstract":"PurposeResearch efforts aiming to improve understanding of how various organisational relationships contribute to better food quality (FQ) in a constantly changing business environment are limited. This study examines the effects of supply chain (SC) organisations on the quality of food products across multi-tiered segments with dynamic business situations.Design/methodology/approachGuided by a conceptual research framework based on contingency theory and netchain analysis, moderation-based partial least squares structural equation modelling (PLS-SEM) was used to analyse multi-tiered data from 405 shrimpers and 238 women processors in Akwa-Ibom, Lagos and Ondo states in Nigeria.FindingsThe authors' findings show that unpredictable business environments such as market turbulence (MT), power asymmetry (PA) and distrust (DT) not only directly influence SC organisations but also moderate how organisational networks contribute to improved FQ. Further results reveal that closer vertical ties such as relational contracts are prerequisites for small-scale actors to guarantee improved FQ along multiple nodes of the food system.Originality/valueThis is the first study to examine, from a contingency and multi-tiered perspective, how small-scale actors can maintain FQ across interdependent nodes of a food chain in a developing country context and to explore the complex interplay between SC networks and the quality of highly perishable food products in unpredictable business environments. Relevant theoretical and policy implications are discussed.","PeriodicalId":9231,"journal":{"name":"British Food Journal","volume":"127 7","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138599127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-05DOI: 10.1108/bfj-07-2023-0648
Shabab Absarul Islam, Robert Paul Jones, A. Akhi, Shamim Talukder Shamim Talukder
PurposeFood waste in the hospitality sector has emerged as a global concern. Various technology-driven online food services such as the food delivery apps (FDA) contribute to hospitality food waste. FDA users might behave irresponsibly by ordering more foods than required which may lead to food waste generation. To date, limited studies have been attempted to understand how consumers’ over-ordering behavior through FDA result in hospitality food waste.Design/methodology/approachThe authors used partial least squares structural equation modeling (PLS-SEM) to analyze survey data from 248 FDA users.FindingsThe results indicated that perceived convenience and trust positively influence consumers' attitude toward FDA, which in turn promotes over-ordering behavior. Interestingly, the anticipated positive relationship between price advantage and attitude toward FDA was not supported by the data. Furthermore, the authors confirmed that over-ordering behavior contributes to food waste, an outcome that has crucial implications for both the hospitality sector and sustainability efforts.Originality/valueThe current study employs the stimulus-organism-behavior-consequence (SOBC) theory to investigate the catalysts and consequences of over-ordering behavior via FDA. This study thus highlights the importance of the SOBC model in understanding consumer behavior.
{"title":"Do food delivery apps influence food waste generation? A stimulus-organism-behavior-consequence (SOBC) exploration","authors":"Shabab Absarul Islam, Robert Paul Jones, A. Akhi, Shamim Talukder Shamim Talukder","doi":"10.1108/bfj-07-2023-0648","DOIUrl":"https://doi.org/10.1108/bfj-07-2023-0648","url":null,"abstract":"PurposeFood waste in the hospitality sector has emerged as a global concern. Various technology-driven online food services such as the food delivery apps (FDA) contribute to hospitality food waste. FDA users might behave irresponsibly by ordering more foods than required which may lead to food waste generation. To date, limited studies have been attempted to understand how consumers’ over-ordering behavior through FDA result in hospitality food waste.Design/methodology/approachThe authors used partial least squares structural equation modeling (PLS-SEM) to analyze survey data from 248 FDA users.FindingsThe results indicated that perceived convenience and trust positively influence consumers' attitude toward FDA, which in turn promotes over-ordering behavior. Interestingly, the anticipated positive relationship between price advantage and attitude toward FDA was not supported by the data. Furthermore, the authors confirmed that over-ordering behavior contributes to food waste, an outcome that has crucial implications for both the hospitality sector and sustainability efforts.Originality/valueThe current study employs the stimulus-organism-behavior-consequence (SOBC) theory to investigate the catalysts and consequences of over-ordering behavior via FDA. This study thus highlights the importance of the SOBC model in understanding consumer behavior.","PeriodicalId":9231,"journal":{"name":"British Food Journal","volume":"64 4","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138598515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-04DOI: 10.1108/bfj-07-2023-0638
P. Pandey, N. Bajpai, Abhijeet Tiwari
PurposeMany studies conducted on cause-related marketing (CaRM) are concentrated in advanced economies. However, there is very little work reported pertaining to CaRM in emerging economies like India. Hence, the aim of this study is to analyze the effect of CaRM on the customers' purchase intention (PI) in the Indian fast-moving consumer goods (FMCGs) sector, which is the fourth largest sector in the Indian economy. Further, this study tests the mediating effect of attitude and the moderating effect of cause involvement.Design/methodology/approachThis paper employs a quantitative methodology. Primary data were collected from 1220 respondents from North India. PLS-SEM is employed to examine the data.FindingsThe findings reveal that CaRM strongly impacts FMCG customers' purchasing intentions. Further, a positive attitude toward cause-related marketing triggers the customer purchase intention. Third, the results show that cause involvement moderates purchase intentions, so those who feel passionately dedicated to the cause are more inclined to buy while being involved in the cause-related marketing program.Practical implicationsThe results would aid marketers in developing effective CaRM campaigns for their FMCG brands by understanding the different combinations of factors influencing CaRM.Originality/valueFMCG is one of the major pillars of the Indian economy. This research proposes a comprehensive conceptual framework for the current study that is supported by literature. This study provides evidence of the increasingly important role of CaRM in establishing a win-win association with customers, aiming to solve specific societal causes and creating a favorable image of the brand in the FMCG sector.
{"title":"Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement","authors":"P. Pandey, N. Bajpai, Abhijeet Tiwari","doi":"10.1108/bfj-07-2023-0638","DOIUrl":"https://doi.org/10.1108/bfj-07-2023-0638","url":null,"abstract":"PurposeMany studies conducted on cause-related marketing (CaRM) are concentrated in advanced economies. However, there is very little work reported pertaining to CaRM in emerging economies like India. Hence, the aim of this study is to analyze the effect of CaRM on the customers' purchase intention (PI) in the Indian fast-moving consumer goods (FMCGs) sector, which is the fourth largest sector in the Indian economy. Further, this study tests the mediating effect of attitude and the moderating effect of cause involvement.Design/methodology/approachThis paper employs a quantitative methodology. Primary data were collected from 1220 respondents from North India. PLS-SEM is employed to examine the data.FindingsThe findings reveal that CaRM strongly impacts FMCG customers' purchasing intentions. Further, a positive attitude toward cause-related marketing triggers the customer purchase intention. Third, the results show that cause involvement moderates purchase intentions, so those who feel passionately dedicated to the cause are more inclined to buy while being involved in the cause-related marketing program.Practical implicationsThe results would aid marketers in developing effective CaRM campaigns for their FMCG brands by understanding the different combinations of factors influencing CaRM.Originality/valueFMCG is one of the major pillars of the Indian economy. This research proposes a comprehensive conceptual framework for the current study that is supported by literature. This study provides evidence of the increasingly important role of CaRM in establishing a win-win association with customers, aiming to solve specific societal causes and creating a favorable image of the brand in the FMCG sector.","PeriodicalId":9231,"journal":{"name":"British Food Journal","volume":"75 11","pages":""},"PeriodicalIF":3.3,"publicationDate":"2023-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138604576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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