Pub Date : 2019-10-31DOI: 10.15830/amj.2019.21.3.65
Xing Gao, Sang Yong Kim, Da Yeon Kim, S. Lee
{"title":"The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand","authors":"Xing Gao, Sang Yong Kim, Da Yeon Kim, S. Lee","doi":"10.15830/amj.2019.21.3.65","DOIUrl":"https://doi.org/10.15830/amj.2019.21.3.65","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"213 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76543751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-31DOI: 10.15830/amj.2019.21.3.21
Jung-ki Lee, S. Fullerton
{"title":"Ethically Questionable Consumer Behaviors: Korean and American Perspectives","authors":"Jung-ki Lee, S. Fullerton","doi":"10.15830/amj.2019.21.3.21","DOIUrl":"https://doi.org/10.15830/amj.2019.21.3.21","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83614735","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-31DOI: 10.15830/amj.2019.21.3.1
Ji-eun Suh, E. Won
{"title":"The Effect of Construal Level on Variety Seeking across Subcategories","authors":"Ji-eun Suh, E. Won","doi":"10.15830/amj.2019.21.3.1","DOIUrl":"https://doi.org/10.15830/amj.2019.21.3.1","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90838839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-31DOI: 10.15830/AMJ.2019.21.2.1
Jihye Park, Youjae Yi, Dawon Kang
{"title":"The Effects of One-Sided vs. Two-Sided Review Valence on Electronic Word of Mouth (e-WOM): The Moderating Role of Sponsorship Presence","authors":"Jihye Park, Youjae Yi, Dawon Kang","doi":"10.15830/AMJ.2019.21.2.1","DOIUrl":"https://doi.org/10.15830/AMJ.2019.21.2.1","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"108 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80543571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-31DOI: 10.15830/AMJ.2019.21.2.21
Nan Li, Jae‐Do Song
{"title":"The Study on the Effect of Waiting Line on Consumers’ Perceived Quality and Emotional State","authors":"Nan Li, Jae‐Do Song","doi":"10.15830/AMJ.2019.21.2.21","DOIUrl":"https://doi.org/10.15830/AMJ.2019.21.2.21","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"33 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87532819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-31DOI: 10.15830/AMJ.2019.21.2.99
Hyowon Hyun, Jungkun Park, W. Yoo
{"title":"Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust","authors":"Hyowon Hyun, Jungkun Park, W. Yoo","doi":"10.15830/AMJ.2019.21.2.99","DOIUrl":"https://doi.org/10.15830/AMJ.2019.21.2.99","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78558222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-07-31DOI: 10.15830/AMJ.2019.21.2.73
Jaihyun Jeon, Tae-seon Lim, Byung-Do Kim, J. Seok
{"title":"Effect of Online Word of Mouth on Product Sales: Focusing on Communication-Channel Characteristics","authors":"Jaihyun Jeon, Tae-seon Lim, Byung-Do Kim, J. Seok","doi":"10.15830/AMJ.2019.21.2.73","DOIUrl":"https://doi.org/10.15830/AMJ.2019.21.2.73","url":null,"abstract":"","PeriodicalId":100127,"journal":{"name":"Asia-Australia Marketing Journal","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88205183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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