Consumer Psychology Review最新文献

This article reviews the current state of the regulatory focus literature as it relates to consumer behavior, with a special emphasis on the goal pursuit processes that naturally align with the promotion and prevention systems. Because most research on such processes has taken place within the framework of regulatory fit theory, we highlight regulatory fit findings. We also suggest practical implications of these goal pursuit processes for marketing and branding. We then shift our attention to the standards that people use to evaluate their goal pursuit processes and examine how these standards and their use might differ with respect to regulatory focus. Finally, we share a new line of work on regulatory focus-specific goal pursuit processes and describe avenues for future research.

Financial decisions can have lasting consequences for consumer welfare and other important decisions. This review summarizes contemporary literature on financial decision making vis-à-vis the promotion of financial well-being, outlining work on financial behaviors that contribute to financial well-being, psychosocial determinants of financial well-being, and the role of situational factors in financial well-being. In addition to reviewing recent research, this article draws attention to some open questions in the field and proposes a trajectory for productive pathways of future research.

The worldwide phenomenon of population aging has generated increasing interest among consumer researchers in understanding the complicated influence of aging on consumer mental processes and behavior. This article reviews significant changes due to aging in sensory functioning, cognition, and affect and motivation on consumer decision-making. Whereas some age-related changes have negative effects on the quality of decision processes and outcomes, others have positive effects. The current review demonstrates the importance of using different approaches to address the needs and well-being of older consumers versus younger consumers.

Constructive and ecological theories of perception raise questions about whether visual perception is inherently data-driven (bottom-up) or interpreted in terms of higher-order cognitions (top-down). Analogies between these theoretical perspectives and the two visual systems involved in visual perception (the dorsal and ventral stream) suggest that the literature on visual information processing can be organized around two types of processes: object processing and spatial processing. Object processing involves the identification and recognition of stimuli in the environment and is shaped by existing concepts and associations in memory. It is associated with the processing of properties of objects such as color, size, shape, and pictorial details that are considered in this review. Spatial processing involves the perception of location, movement, spatial relations, and transformation of objects and other stimuli. Imagery-based processes that are used to transform marketing stimuli in order to simulate various possibilities are reviewed in this section along with individual differences in spatial and visual abilities.

Our understanding of creativity has come a long way from when it was considered to be a mystical power. Indeed, creativity has grown into a defined cognitive process that can be influenced by a diverse range of internal and external factors. This article begins with a brief discussion of the history of creativity as a psychological construct and then outlines more recent work in the area, particularly focusing on how our understanding of creativity has been expanded in the last decade. In doing so, we explicate four defining factors that have been shown to play a critical role in shaping consumer creativity: cognitive ability, motivation, social-personality, and environment. The article concludes with a discussion of three topics that we believe hold promise for future research efforts in the area.

How people think about and use their time has critical implications for happiness and well-being. Extant research on time in the consumer behavior literature reveals a predominantly dichotomized perspective of time between the present and future. Drawing on research on emotions, social relationships, and financial decision-making, we discuss how removing categorical dichotomies might lead to beneficial outcomes. From this, we propose a conceptualization of time that assumes a less stark contrast between the present and the future, allowing these two time frames to more flexibly coexist in people's minds and experiences. Finally, we discuss one way people might adopt this perspective to increase happiness—by taking an elevated or “bird's-eye” perspective of time where the future and present, as well as the past, become equally visible, and where events from different time points are treated and experienced as part of one's life and being overall.