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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT XL AXIATA TBK DI KOTA PALEMBANG 推广包对PALEMBANG的PT XL ashata TBK的购买决定的影响
Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4790
Yuni Adinda Putri, Sulbahri Madjir
The competition of cellular operators in fighting over consumers in order to maintain market share will be expected to occur continuously in the future. In the era of globalization, many new industries have emerged, but many companies have closed. Therefore, to maintain its existence the company must have good marketing. Marketing is the most important factor to increase product sales. One of the strategies is to carry out promotional activities for their products. This mix is ​​the most appropriate way according to management will meet the needs of the target market as a whole. The promotion mix includes, advertising, personal selling, sales promotion, public relations, and direct marketing. The purpose of the study was to determine the effect of the promotion mix variable on purchasing decisions at PT XL Axiata Tbk in Palembang City. The method used is a quantitative method. Data collection was carried out by non-probability sampling technique with sampling technique, namely incidental sampling. The results obtained that the most dominant independent variable influencing the decision to use the XL card (Y) in the city of Palembang is the sales promotion variable (X3) seen by the largest regression coefficient value.
移动通信公司为维持市场占有率而展开的争夺消费者的竞争预计将在未来持续发生。全球化时代,出现了很多新的产业,但也有很多企业倒闭了。因此,为了维持其存在,公司必须有良好的市场营销。市场营销是增加产品销售的最重要因素。其中一个策略是为他们的产品进行促销活动。这种组合方式是最合适的,根据管理将满足整个目标市场的需要。促销组合包括广告、个人销售、促销、公共关系和直接营销。本研究的目的是确定促销组合变量对巨港市PT XL Axiata Tbk购买决策的影响。所使用的方法是定量方法。数据采集采用非概率抽样技术和抽样技术,即偶然抽样。结果表明,在巨港市影响使用XL卡(Y)决策的最主要自变量是回归系数值最大的销售促进变量(X3)。
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引用次数: 0
SP4N-LAPOR AS AN ONLINE INFORMATION AND COMMUNICATION SERVICE FOR THE PEOPLE OF PONOROGO REGENCY Sp4n-lapor是为波诺罗戈摄政人民提供的在线信息和通信服务
Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4871
Ambarsari Hasnaa Nur Azizah Hasnaa, Barnad
SP4N-LAPOR is a facility provided to provide information and seek information from the public on the performance of the government. This facility is made based on the mandate of the Law of the Republic of Indonesia. The Ponorogo Regional Government since 2017 has provided this facility. Narrative research is used to determine the quality of service utilization of LAPOR and the follow-up of the data that has been collected by this facility. The research method used are surveys, observation, and interviews. The survey was conducted on people who use SP4N-LAPOR facilities and come to the offices of Regional Apparatus Organizations. The number of survey data obtained is 162 units. The results of statistically processing the data according to the guidelines of the PANRB Ministerial Regulation of the Republic of Indonesia number 14 of 2017 obtained an average value of 81.56. This value indicates that the service quality is included in the good category. Observation and interview methods were conducted on employees who are responsible for processing complaint data made by the public through SP4N-LAPOR. The performance of the employee affects the time for problem-solving, while the community demands that problems that occur immediately be followed up. Obstacles like this will make a poor assessment of the performance of services that have been provided by the government. This fact is in accordance with the value of the questionnaire for handling complaints, suggestions, and inputs, which is 2.895 which is included in the poor category.
SP4N-LAPOR是一个提供信息和向公众寻求有关政府绩效的信息的设施。这一便利是根据《印度尼西亚共和国法》的授权设立的。自2017年以来,波诺罗戈地区政府提供了这一设施。叙述性研究用于确定LAPOR的服务利用质量以及该设施收集的数据的后续工作。使用的研究方法是调查、观察和访谈。该调查是对使用SP4N-LAPOR设备并前往地区器械机构办公室的人进行的。获得的调查数据数量为162个单位。根据印度尼西亚共和国2017年第14号PANRB部长条例的指导方针对数据进行统计处理的结果得到的平均值为81.56。该值表示服务质量属于良好类别。通过SP4N-LAPOR对负责处理公众投诉数据的员工进行观察和访谈。员工的表现影响解决问题的时间,而社区要求立即跟进出现的问题。像这样的障碍会使人们对政府提供的服务的表现做出糟糕的评估。这一事实与处理投诉、建议和输入的问卷值为2.895,属于差类是一致的。
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引用次数: 0
EFEKTIFITAS DAN PEMANFAATAN INSENTIF PAJAK PADA UMKM PADA MASA PANDEMI COVID-19 在COVID-19大流行期间,UMKM的有效性和税收优惠利用
Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4722
R. Kartika, Iswardi
During pandemic Covid-19, the productivity of SME(small and medium enterprises) is getting decreasing and the government boosts the existence of SME by giving the incentive tax until December 2020 to tax payer. SMEs are hoped to utilize the incentive tax as it can assist SMEs in Indonesia. Therefore, the objectives of this research are to (1) investigate the understanding of SMEs about article 21 and the tax incentives, (2) explore how effective the socialization about tax incentives.  The design of this research is a qualitative descriptive using online interview and questionnaires. Samples taken are 40 SMEs in West Sumatera using purposive sampling techniques. The results show that more than 50% of SMEs  in this research has already understood about income tax article 21, and more than 40% of SMEs are also familiar with the tax incentive, however, related to socialization of tax incentive from authority party, SMEs hope to obtain more information either online or offline.
在新冠疫情期间,中小企业的生产力正在下降,政府向纳税人提供到2020年12月的奖励税,以促进中小企业的生存。希望中小企业利用奖励税,因为它可以帮助印尼的中小企业。因此,本研究的目的是:(1)调查中小企业对第21条和税收优惠的理解情况;(2)探讨税收优惠的社会化效果如何。本研究的设计是采用在线访谈和问卷调查的定性描述。采用有目的抽样技术对西苏门答腊的40家中小企业进行了抽样。结果显示,本研究中超过50%的中小企业已经对所得税第21条有所了解,超过40%的中小企业也对税收优惠有所了解,但是,涉及到税务优惠来自权威方的社会化,中小企业希望通过线上或线下获得更多的信息。
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引用次数: 1
PERANAN INFLUENCER DALAM MENINGKATKAN PENJUALAN PRODUK SELAMA KONDISI PANDEMI 流行性感冒在流感大流行期间增加产品销售方面的作用
Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4874
Lingga Yuliana, Adrian A. Wijanarko, Andri Mat Raharjo, Sri Harnanih, Maya Firdiana
Pandemic conditions which occur all over the world are no exception in Indonesia, causing the Indonesian people's economic activity to halt for a time. This is an opportunity for enterprises to survive amid the present epidemic if they can run activities online. Entrepreneurs with local brands require help from influencers to drive sales of their present items, in addition to depending on social media and other e-commerce sites. The goal of this research is to look into the function of influencers in boosting product sales during a pandemic. The pandemic has slowed the economy and decreased people's willingness to spend. This research focuses on an influencer named Michie (@browspecialist), who worked with a number of local brands throughout the pandemic in 2020. The study employed a descriptive qualitative approach using a random sample procedure. The findings of the study show that influencers can boost sales of local brand products by partnering for a set amount of time. Because it can run out quickly, the partnership improves sales.
世界各地发生的流行病情况在印度尼西亚也不例外,导致印度尼西亚人民的经济活动一度停止。如果企业能够在网上开展活动,这是企业在当前疫情中生存的机会。拥有本土品牌的企业家除了依赖社交媒体和其他电子商务网站外,还需要网红的帮助来推动他们现有产品的销售。这项研究的目的是探讨在大流行期间,影响者在促进产品销售方面的作用。大流行减缓了经济,降低了人们的消费意愿。这项研究的重点是一位名叫Michie (@browspecialist)的网红,他在2020年的大流行期间与许多当地品牌合作。本研究采用随机抽样方法,采用描述性定性方法。研究结果表明,网红可以通过一段时间的合作来促进当地品牌产品的销售。因为它可以很快用完,这种合作关系提高了销量。
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引用次数: 2
TANTANGAN DAN PELUANG PANDEMI COVID19 PADA TAMAN SAFARI PRIGEN BESERTA PENGELOLAANNYA PRIGEN野生动物园及其管理对COVID19大流行的挑战和机会
Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4816
Irenecn, Erna Andajani, Siti Rahayu
The COVID-19 pandemic has become the center of attention in all countries, including Indonesia. The unprecedented pandemic has made the tourism sector sluggish. Even though the tourism sector is an important sector for the Indonesian state, such as its large contribution to Gross Domestic Product (GDP), foreign exchange, the creation of new jobs, and many more. This unprecedented phenomenon has become the main objective of the research, namely to explore the challenges and opportunities during COVID19 on tourist attractions, especially at the Taman Safari Prigen, and impacts both positive and negative, which are closely related to tourist visits, and their management, giving rise to new prepositions. This study uses a qualitative method with a phenomenological approach. The paradigm used is interpretivism. The data of this research was obtained from primary data with a semi-structured interview method, which was carried out with internal and external parties at Taman Safari Prigen. The results of this study highlight the various challenges and opportunities faced by Taman Safari Prigen during the total closure of tourist attractions and reopening due to government regulations. Other challenges and opportunities, such as economic impacts, changes in marketing, changes in visiting patterns, adaptive action steps taken for animals, human resources and tourists, and so on. There are also multiple impacts found from every management decision taken which will be reviewed in this study.
新冠肺炎疫情已成为包括印尼在内的世界各国关注的焦点。这场前所未有的大流行病使旅游业陷入低迷。尽管旅游业是印尼国家的一个重要部门,比如它对国内生产总值(GDP)、外汇、创造新就业机会等方面的巨大贡献。这一前所未有的现象已成为本研究的主要目标,即探讨covid - 19期间旅游景点,特别是塔曼野生动物园的挑战和机遇,以及与游客访问量及其管理密切相关的积极和消极影响,从而产生新的介词。本研究采用现象学方法的定性方法。所使用的范式是解释主义。本研究的数据来源于原始数据,采用半结构化访谈法,与Taman Safari Prigen的内部和外部各方进行了访谈。本研究的结果突出了在旅游景点全面关闭和由于政府规定重新开放期间,Taman Safari priigen面临的各种挑战和机遇。其他挑战和机遇,如经济影响、市场营销的变化、旅游模式的变化、为动物、人力资源和游客采取的适应性行动步骤等。每个管理决策也会产生多种影响,本研究将对这些影响进行审查。
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引用次数: 0
DOMPET DIGITAL: BERAGAM PROGRAM PROMOSI DAN PENGARUHNYA TERHADAP PEMBELIAN SECARA IMPULSIF 数字钱包:广泛的促销活动及其对冲动购物的影响
Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4756
Sadana Devica
This study aims to determine the effect of promotional programs on impulse buying. This research was conducted on 200 students. Data were processed using confirmatory factor analysis (CFA) and regression analysis. There are four indicators of the promotion program studied, including 1) promotions in the form of cashback, reward points or discounts offered by digital wallets are very profitable; 2) promotions obtained in the form of cashback or reward points will save on purchase transactions; 3) payment transactions using digital wallets are more profitable than transactions using cash or non-cash (debit/credit cards); and 4) selecting tenants/retailers/shops/e-commerce/online transportation that cooperates with digital wallet platforms to benefit from the promotional programs offered which have proven to have a positive and significant effect on impulse purchases. The impulsive buying behavior shown by digital wallet users includes 1) using digital wallets as a means of payment transactions because they are interested in the promotional programs offered and 2) often making purchases without prior planning because they are interested in promotional programs offered by digital wallets found in various tenant/retail/store/e-commerce/online transportation.
本研究旨在确定促销计划对冲动购买的影响。这项研究是对200名学生进行的。采用验证性因子分析(CFA)和回归分析对数据进行处理。研究了促销计划的四个指标,包括1)数字钱包提供的现金返还、奖励积分或折扣形式的促销非常有利可图;2)以返现或积分形式获得的促销活动将节省购买交易;3)使用数字钱包的支付交易比使用现金或非现金(借记卡/信用卡)的交易更有利可图;4)选择与数字钱包平台合作的租户/零售商/商店/电子商务/在线交通,以受益于所提供的促销计划,这些计划已被证明对冲动购买有积极而显著的影响。数字钱包用户表现出的冲动购买行为包括:1)使用数字钱包作为支付交易的手段,因为他们对提供的促销计划感兴趣;2)经常在没有事先计划的情况下进行购买,因为他们对各种租户/零售/商店/电子商务/在线交通中发现的数字钱包提供的促销计划感兴趣。
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引用次数: 2
REAKSI PASAR MODAL INDONESIA TERHADAP PENGUMUMAN RESHUFFLE KABINET INDONESIA MAJU JILID I DAN II
Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4792
Made Aditya Budastra, Lukman Effendy, Robith Hudaya, I Ketut Budastra
This study aims to see whether or not there is a market reaction when information about the Indonesian Maju Cabinet reshuffle volumes I and II is circulated in the Indonesian capital market. This study use event study methods. Data analysis was carried out through different tests. The sample used is financial sector in Indonesia Stock Exchange. The variables used to measure market reaction is average abnormal return (AAR) and average trading volume activity (ATVA). The results of this study found that there is no significant difference in AAR and ATVA between before and after the event, both in the Indonesia Maju Cabinet reshuffle event Volume I and Volume II, which indicates that the two events are not contain information that is sufficiently informative to influence the market.
本研究旨在考察印尼马朱内阁改组第一、二卷的信息在印尼资本市场上传播时,是否会产生市场反应。本研究采用事件研究法。通过不同的测试进行数据分析。使用的样本是印度尼西亚证券交易所的金融部门。用来衡量市场反应的变量是平均异常收益(AAR)和平均交易量活动(ATVA)。本研究的结果发现,在印尼马朱内阁改组事件卷一和卷二中,事件前后的AAR和ATVA没有显著差异,这表明这两个事件都没有包含足够信息来影响市场的信息。
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引用次数: 1
IMPLEMENTASI STRATEGI BISNIS SM ENTERTAINMENT DI PASAR TIONGKOK MELALUI WAYV PADA TAHUN 2019-2021 2014 - 2019-2021年通过WAYV在中国市场实施的SM娱乐商业战略
Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4908
Prasasti Ramadhina Putri Pradana, Adiasri Putri Purbantina
SM Entertainment is the largest multinational company in the entertainment industry in South Korea, which founded in 1995 by Lee Soo Man. SM Entertainment as the first entertainment company to export K-POP music abroad, one of which is the Chinese market. SM Entertainment started to enter the Chinese market in the early 2000s by holding concerts as one of the promotions of their music. SM Entertainment is still developing and distributing the Hallyu products despite the difficulties for foreign companies to enter the Chinese market. SM Entertainment maintains their business in China with a strategy that has been adapted to the market environment there. This paper discusses SM Entertainment's marketing mix strategy through the boy group named WayV in order to maintain its business in China after the conflict of Terminal High Altitude Area Defense (THAAD). Using a qualitative research approach, this study aims to analyze SM Entertainment's marketing mix strategy implemented through WayV in 2019-2021 through three stages; segmenting, positioning, and targeting. This study explores how SM Entertainment's marketing mix strategy as the MNC's can maintain their market in China through WayV.
SM娱乐是韩国娱乐行业最大的跨国公司,由李秀万于1995年创立。SM娱乐公司作为第一家将K-POP音乐出口到国外的娱乐公司,其中之一就是中国市场。SM娱乐公司从21世纪初开始以举办演唱会的方式进军中国市场。尽管外国公司很难进入中国市场,但SM娱乐公司仍在开发和销售韩流产品。SM娱乐通过适应中国市场环境的战略来维持在中国的业务。本文讨论了SM娱乐公司在萨德冲突后,为了维持在中国的业务,通过名为WayV的男团进行的营销组合策略。本研究采用定性研究方法,分三个阶段分析SM娱乐通过WayV在2019-2021年实施的营销组合策略;细分,定位和目标。本研究探讨SM娱乐作为跨国公司的营销组合策略如何通过WayV来维持其在中国的市场。
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引用次数: 0
URGENSI PEMBAHARUAN REGULASI PERLAKUAN PAJAK PENGHASILAN UNTUK BISNIS KONSTRUKSI KUALIFIKASI USAHA KECIL 对小型企业建设资格建设企业的可再生税法改革当务之急
Pub Date : 2022-06-28 DOI: 10.24123/jbt.v6i1.4758
Setiadi Alim
This research is a type of literature research that aims to examine whether regulations regarding the Income Tax of construction business need to be updated according to various dynamics that occur, including other related regulatory changes. Because there are several arrangements on Income Tax of construction business which tend to be inconsistent and overlapping. The research results indicate that it is necessary to revise the Income Tax regulation for construction services business with several recommendations, namely: (i) the limit for taxpayers who may be subject to Income Tax calculation based on Regulation of The Government Number 23 of 2018 is reduced from Rp.4,800,000,000.00 to Rp.2,500,000,000.00; (ii) the Income Tax Law for construction business in article 23 paragraph (1) letter c. number 2. of the Income Tax Law is abolished, in order to avoid double regulation; (iii) construction business with small qualifications should be subject to Income Tax Law based on Regulation of The Government Number 23 of 2018. Imposition of Income Tax based on Regulation of The Government Number 51 of 2008 which was last amended by Regulation of The Government Number 9 of 2022 only applies to construction business with medium and big qualifications.
本研究是一种文献研究,旨在研究建筑业所得税法规是否需要根据发生的各种动态进行更新,包括其他相关法规的变化。由于建筑业所得税有多种安排,往往存在不一致和重叠的现象。研究结果表明,有必要对《建筑服务业所得税规定》进行修改,并提出以下几点建议:(1)将根据2018年第23号政府规定计算所得税的纳税人限额从48亿卢比降低到25亿卢比;(二)建筑业所得税法第二十三条第一款第(三)项第(二)项。废除所得税法,避免双重征税;(三)资质不高的建筑业按2018年第23号《政府规章》执行所得税法。根据2008年第51号政府法规征收所得税,该法规最近由2022年第9号政府法规修订,仅适用于具有中大型资格的建筑企业。
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引用次数: 0
CAPITAL AND MARKET: BAGAIMANA MENINGKATKAN PRODUKSI “BIHUN KUNTUL” 资本与市场:如何促进“牛白鹭”的生产
Pub Date : 2021-12-21 DOI: 10.24123/jbt.v5i2.4533
Edrick Gian Gunawan, L. Dewi
Vermicelli is a type of food originating from China, vermicelli are white noodles made from processed rice flour. Kuntul vermicelli is a rice vermicelli produced by company Gizi Pangan Nusantara. There is an increasing demand for vermicelli but the production quantity is difficult to increase, this problem can be caused by several factors, therefore the researcher will explore the factors that can affect the production of Kuntul vermicelli. The purpose of this study is to determine the factors that can affect Kuntul vermicelli production to increase the quantity of Kuntul vermicelli that can be produced. Respondents in this study are vermicelli companies registered on the website of the ministry of industry. The number of samples used was 50 respondents. The research approach was carried out quantitatively by using exploratory factor analysis method. The data collection method used a questionnaire based on 4 variables which are thought to be factors that influence the production of Kuntul vermicelli. The results of this study indicate that there are 2 factors that are formed, namely factor 1 consists of personal capital and the amount of market demand while factor 2 consists of business condition after adding capital and raw material inventory.
粉丝是一种源自中国的食物,粉丝是由加工过的米粉制成的白色面条。Kuntul粉丝是Gizi Pangan Nusantara公司生产的米粉。对粉丝的需求不断增加,但生产数量难以增加,这一问题可能是由几个因素造成的,因此研究人员将探讨影响昆图尔粉丝生产的因素。本研究的目的是确定影响昆曲粉丝产量的因素,以提高昆曲粉丝的产量。本研究的调查对象为在工信部网站注册的粉丝公司。使用的样本数量为50个受访者。研究方法采用探索性因子分析法进行定量分析。数据收集方法采用基于4个变量的问卷调查,这些变量被认为是影响Kuntul粉丝生产的因素。本研究结果表明,形成了2个因子,因子1由个人资本和市场需求量组成,因子2由加入资本和原材料库存后的经营状况组成。
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引用次数: 0
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Jurnal Bisnis Terapan
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