Education as a means to increase knowledge and skills and can improve welfare. The higher the level of education, the more experience one gets and the more complex the problems that can be solved, and this has an impact on increasing income. Advances in information and communication technology have changed human civilization. The development of science and technology has made how many jobs done by humans have been taken over by machines so that the remaining work is very little and more specific for humans to do. The curriculum given to the students aims to provide a variety of knowledge and skills so that they can complete various assignments and be placed in various positions. This condition does not meet the needs of the world of work today, because workers only do specific jobs. Another challenge is that several large companies no longer require a diploma for their prospective workers; instead, it is based on the skills certification mastered by future workers. This phenomenon is a challenge for education providers to reorient the profile of graduates who have been determined. One way is to reform the curriculum to improve the student's skills and mastery of digital information literacy, data processing, visualization, and modern office technology so that graduates can work in the modern office era. The narrative above is the premise of the descriptive research that the writer conducted based on various sources of documentation, literature, and questionnaire results from alumni.
{"title":"REORIENTASI PROFIL LULUSAN DAN REFORMASI KURIKULUM SOLUSI LULUSAN TERSERAP LAPANGAN KERJA","authors":"Barnad Barnad, Edith Primadiana Tedjokusumo","doi":"10.24123/jbt.v7i2.5621","DOIUrl":"https://doi.org/10.24123/jbt.v7i2.5621","url":null,"abstract":"Education as a means to increase knowledge and skills and can improve welfare. The higher the level of education, the more experience one gets and the more complex the problems that can be solved, and this has an impact on increasing income. Advances in information and communication technology have changed human civilization. The development of science and technology has made how many jobs done by humans have been taken over by machines so that the remaining work is very little and more specific for humans to do. The curriculum given to the students aims to provide a variety of knowledge and skills so that they can complete various assignments and be placed in various positions. This condition does not meet the needs of the world of work today, because workers only do specific jobs. Another challenge is that several large companies no longer require a diploma for their prospective workers; instead, it is based on the skills certification mastered by future workers. This phenomenon is a challenge for education providers to reorient the profile of graduates who have been determined. One way is to reform the curriculum to improve the student's skills and mastery of digital information literacy, data processing, visualization, and modern office technology so that graduates can work in the modern office era. The narrative above is the premise of the descriptive research that the writer conducted based on various sources of documentation, literature, and questionnaire results from alumni.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139162461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In general, consumers will decide to purchase goods and services due to low pricing and in conjunction with their earnings level. However at the moment, consumers rely their decision to purchase a piece of apparel on the branded product and the personality who represents the brand. The intention of this study is to use case studies that involve actual consumers to evaluate how customers' decisions to make purchases under the Clarin The Label brand are influenced by key opinion leaders. Similar studies regarding Key Opinion Leaders on Consumer Purchase Decisions have not been found by researchers regarding their partial and simultaneous correlations. So with this it can be novelty in research so that it becomes new knowledge for consumers. This research used a descriptive qualitative methodology. In this study, three respondents were selected using the purposive sample method. The Visibility, Credibility, Attraction, and Power components have been appropriately applied in Rini Florencia's illustration based on the VisCAP model. With this, the Claryn The Label Key Opinion Leader encourages consumers' decision-making over their purchases.
一般来说，消费者会根据低廉的价格和收入水平决定购买商品和服务。但目前，消费者购买一件服装的决定取决于品牌产品和代表该品牌的人物。本研究的目的是利用涉及实际消费者的案例研究，评估消费者购买 Clarin The Label 品牌服装的决定如何受到关键意见领袖的影响。关于关键意见领袖对消费者购买决策的影响，研究人员还没有发现类似的研究与他们的部分和同时相关。因此，这项研究具有新颖性，可以成为消费者的新知识。本研究采用描述性定性方法。在本研究中，采用目的性抽样法选出了三名受访者。根据 VisCAP 模型，在 Rini Florencia 的插图中恰当地运用了可见度、可信度、吸引力和权力等要素。因此，Claryn The Label 关键意见领袖鼓励消费者做出购买决定。
{"title":"PERAN KEY OPINION LEADER TERHADAP KEPUTUSAN PEMBELIAN","authors":"Lingga Yuliana","doi":"10.24123/jbt.v7i2.5686","DOIUrl":"https://doi.org/10.24123/jbt.v7i2.5686","url":null,"abstract":"In general, consumers will decide to purchase goods and services due to low pricing and in conjunction with their earnings level. However at the moment, consumers rely their decision to purchase a piece of apparel on the branded product and the personality who represents the brand. The intention of this study is to use case studies that involve actual consumers to evaluate how customers' decisions to make purchases under the Clarin The Label brand are influenced by key opinion leaders. Similar studies regarding Key Opinion Leaders on Consumer Purchase Decisions have not been found by researchers regarding their partial and simultaneous correlations. So with this it can be novelty in research so that it becomes new knowledge for consumers. This research used a descriptive qualitative methodology. In this study, three respondents were selected using the purposive sample method. The Visibility, Credibility, Attraction, and Power components have been appropriately applied in Rini Florencia's illustration based on the VisCAP model. With this, the Claryn The Label Key Opinion Leader encourages consumers' decision-making over their purchases.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"4 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139163110","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ronaria Elisabeth Buaton, A. Agung, Istri Istadewanti, Ariftra Rahmawati, Ayat Tulloh, Rahulloh Khomeini, Nur Aini Rakhmawati
The use of Grab Food has become widespread, including among university students. This research aims to investigate the relevance of Grab Food's services to the consumptive behavior of students living in boarding houses. The research sample consisted of 70 students who had been using Grab Food for a minimum of 6 months and were residing in boarding houses. Data analysis was conducted using quantitative descriptive and Product Moment Correlation methods. Based on the research findings, it was observed that the majority of students using Grab Food were around 20 years old, with monthly allowances ranging from Rp1.100.000 to Rp2.000.000. The average frequency of food purchases through Grab Food was three times a week. Through test soft linearity and Product Moment Correlation, it was determined that students living in boarding houses had a moderately significant relationship between their use of Grab Food services and their consumptive behavior. AA substantial departure from linearity value of 0.131 was found from the linearity test, indicating a significant linear link between consumer behavior and the habit of utilizing Grab Food services. Where as from the Product Moment Correlation test, a correlation value (r) of 0.641 was obtained, which shows that the level of relationship between the use of Grab Food services and students' consumptive behavior is at a medium level.
{"title":"PENGARUH LAYANAN ONLINE FOOD DELIVERY GRAB FOOD TERHADAP PERILAKU KONSUMTIF MAHASISWA YANG TINGGAL DI KOS","authors":"Ronaria Elisabeth Buaton, A. Agung, Istri Istadewanti, Ariftra Rahmawati, Ayat Tulloh, Rahulloh Khomeini, Nur Aini Rakhmawati","doi":"10.24123/jbt.v7i2.5963","DOIUrl":"https://doi.org/10.24123/jbt.v7i2.5963","url":null,"abstract":"The use of Grab Food has become widespread, including among university students. This research aims to investigate the relevance of Grab Food's services to the consumptive behavior of students living in boarding houses. The research sample consisted of 70 students who had been using Grab Food for a minimum of 6 months and were residing in boarding houses. Data analysis was conducted using quantitative descriptive and Product Moment Correlation methods. Based on the research findings, it was observed that the majority of students using Grab Food were around 20 years old, with monthly allowances ranging from Rp1.100.000 to Rp2.000.000. The average frequency of food purchases through Grab Food was three times a week. Through test soft linearity and Product Moment Correlation, it was determined that students living in boarding houses had a moderately significant relationship between their use of Grab Food services and their consumptive behavior. AA substantial departure from linearity value of 0.131 was found from the linearity test, indicating a significant linear link between consumer behavior and the habit of utilizing Grab Food services. Where as from the Product Moment Correlation test, a correlation value (r) of 0.641 was obtained, which shows that the level of relationship between the use of Grab Food services and students' consumptive behavior is at a medium level.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"48 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139161874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The existence of social restrictions during the COVID-19 pandemic has had many impacts, one of which is limiting direct sales of SMEs. One of them is Doa Ibu Kosmetik which sells various personal needs like cosmetics and body care. Doa Ibu Kosmetik opens a digital shop through Tokopedia to encourage sales. Search Engine Optimization (SEO) method was implemented in the Tokopedia account to compete with others. The method used to optimize the shop page is to upgrade the shop's status to Power Merchant and activate the features provided by Tokopedia. Product page optimization is carried out by adding titles, prices, descriptions, and product photos so that they comply with Tokopedia's recommendations and can compete with other sellers. The TopAds feature, which is Tokopedia's paid advertising feature, has also been implemented to help increase traffic on the Tokopedia Doa Ibu Kosmetik page. The research results show that optimization on Tokopedia can increase visits and sales.
在 COVID-19 大流行期间，社会限制的存在产生了许多影响，其中之一就是限制了中小型企业的直接销售。Doa Ibu Kosmetik 公司就是其中之一，该公司销售化妆品和身体护理等各种个人必需品。Doa Ibu Kosmetik 通过 Tokopedia 开设了一家数字商店，以鼓励销售。为了与其他公司竞争，Tokopedia 账户采用了搜索引擎优化（SEO）方法。优化商店页面的方法是将商店状态升级为 "实力商家"，并激活 Tokopedia 提供的功能。通过添加标题、价格、描述和产品图片来优化产品页面，使其符合 Tokopedia 的建议并能与其他卖家竞争。Tokopedia 的付费广告 TopAds 功能也已实施，以帮助增加 Tokopedia Doa Ibu Kosmetik 页面的流量。研究结果表明，在 Tokopedia 上进行优化可以增加访问量和销售额。
{"title":"ANALISIS SEARCH ENGINE OPTIMIZATION (SEO) PADA UMKM DOA IBU KOSMETIK DI TOKOPEDIA","authors":"Sarah Afifah, Irfan Ardiansah","doi":"10.24123/jbt.v7i2.5863","DOIUrl":"https://doi.org/10.24123/jbt.v7i2.5863","url":null,"abstract":"The existence of social restrictions during the COVID-19 pandemic has had many impacts, one of which is limiting direct sales of SMEs. One of them is Doa Ibu Kosmetik which sells various personal needs like cosmetics and body care. Doa Ibu Kosmetik opens a digital shop through Tokopedia to encourage sales. Search Engine Optimization (SEO) method was implemented in the Tokopedia account to compete with others. The method used to optimize the shop page is to upgrade the shop's status to Power Merchant and activate the features provided by Tokopedia. Product page optimization is carried out by adding titles, prices, descriptions, and product photos so that they comply with Tokopedia's recommendations and can compete with other sellers. The TopAds feature, which is Tokopedia's paid advertising feature, has also been implemented to help increase traffic on the Tokopedia Doa Ibu Kosmetik page. The research results show that optimization on Tokopedia can increase visits and sales.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"41 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139161893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Made Aditya, Budastra, Ishiaka Adamu, Fajar Karunia Putra, K. Budastra
The Upper Echelon Theory explains that CEOs with certain characteristics are believed to influence firm results because the CEO plays an important role in the firm as the final decision maker. Thus, this raises the question of how important CEO characteristics are in explaining firm performance, or specifically does it matter or not. Addressing these gaps, this study aims to empirically prove the effect of CEO characteristics on firm performance. CEO characteristics in this study are proxied by tenure and gender. The data analysis technique used is Multiple Linear Regression. Based on an analysis of 102 samples of property and real estate sector companies from 2017-2019 on the IDX, we find that CEO tenure positively affects firm performance, and CEO Gender negatively affects firm performance. These results suggest that the Upper Echelon Theory is still a relevant theory for explaining the importance of top management characteristics in understanding organizational outcomes. Furthermore, companies should consider the characteristics of their CEO because it reflects the organizational outcomes.
{"title":"DO CEO CHARACTERISTICS REALLY MATTER FOR FIRM PERFORMANCE? EVIDENCE FROM INDONESIA","authors":"Made Aditya, Budastra, Ishiaka Adamu, Fajar Karunia Putra, K. Budastra","doi":"10.24123/jbt.v7i2.5936","DOIUrl":"https://doi.org/10.24123/jbt.v7i2.5936","url":null,"abstract":"The Upper Echelon Theory explains that CEOs with certain characteristics are believed to influence firm results because the CEO plays an important role in the firm as the final decision maker. Thus, this raises the question of how important CEO characteristics are in explaining firm performance, or specifically does it matter or not. Addressing these gaps, this study aims to empirically prove the effect of CEO characteristics on firm performance. CEO characteristics in this study are proxied by tenure and gender. The data analysis technique used is Multiple Linear Regression. Based on an analysis of 102 samples of property and real estate sector companies from 2017-2019 on the IDX, we find that CEO tenure positively affects firm performance, and CEO Gender negatively affects firm performance. These results suggest that the Upper Echelon Theory is still a relevant theory for explaining the importance of top management characteristics in understanding organizational outcomes. Furthermore, companies should consider the characteristics of their CEO because it reflects the organizational outcomes.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"158 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139161205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
N. M. Haridan, Azizi @ Hamizi, Agung Sriwardhani, Nur Hani, Binti Ithanin, Mohamad Azmi, Nias Ahmad
This paper provides a critical discussion on the functions and capabilities of Shariah boards, considering their ultimate authority in delivering Shariah assurance to stakeholders of Islamic banks. The primary objective of this initiative is to enhance the proficiency of Islamic banking in the realm of digital finance advancement while ensuring rigorous adherence to Shariah principles. This paper discusses the significance of robo advisory in facilitating real-time Shariah counsel by Shariah boards. Additionally, it highlights the potential of blockchain management systems (BMS) in augmenting the monitoring function of Shariah boards, namely in conducting reviews and audit assessments to ensure Shariah compliance in Islamic banks.
{"title":"WHAT DO SHARIAH BOARDS THINK ABOUT AI?","authors":"N. M. Haridan, Azizi @ Hamizi, Agung Sriwardhani, Nur Hani, Binti Ithanin, Mohamad Azmi, Nias Ahmad","doi":"10.24123/jbt.v7i2.6061","DOIUrl":"https://doi.org/10.24123/jbt.v7i2.6061","url":null,"abstract":"This paper provides a critical discussion on the functions and capabilities of Shariah boards, considering their ultimate authority in delivering Shariah assurance to stakeholders of Islamic banks. The primary objective of this initiative is to enhance the proficiency of Islamic banking in the realm of digital finance advancement while ensuring rigorous adherence to Shariah principles. This paper discusses the significance of robo advisory in facilitating real-time Shariah counsel by Shariah boards. Additionally, it highlights the potential of blockchain management systems (BMS) in augmenting the monitoring function of Shariah boards, namely in conducting reviews and audit assessments to ensure Shariah compliance in Islamic banks.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"91 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139162981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to find out whether audit fees, audit tenure and audit quality have an influence, either partially or simultaneously. The population used in this research is Public Accounting Firms in the East Jakarta area. The data collected is primary data taken based on questionnaires distributed to six Public Accounting Firms in East Jakarta. The data that has been collected will be calculated using SPSS 25 in data processing and analysis using the multiple linear analysis method. This research is quantitative research. The research results show that 1) audit fees partially influence audit quality. 2) audit tenure partially influences audit quality. 3) audit fees and audit tenure simultaneously have an influence on audit quality. Then the research results are based on the coefficient of determination test (R2), the R square value shows that audit fees and audit tenure have an effect on audit quality.
{"title":"PENGARUH FEE AUDIT DAN TENURE AUDIT TERHADAP KUALITAS AUDIT PADA KANTOR AKUNTAN PUBLIK JAKARTA TIMUR","authors":"D. Riswandi","doi":"10.24123/jbt.v7i2.5954","DOIUrl":"https://doi.org/10.24123/jbt.v7i2.5954","url":null,"abstract":"This research aims to find out whether audit fees, audit tenure and audit quality have an influence, either partially or simultaneously. The population used in this research is Public Accounting Firms in the East Jakarta area. The data collected is primary data taken based on questionnaires distributed to six Public Accounting Firms in East Jakarta. The data that has been collected will be calculated using SPSS 25 in data processing and analysis using the multiple linear analysis method. This research is quantitative research. The research results show that 1) audit fees partially influence audit quality. 2) audit tenure partially influences audit quality. 3) audit fees and audit tenure simultaneously have an influence on audit quality. Then the research results are based on the coefficient of determination test (R2), the R square value shows that audit fees and audit tenure have an effect on audit quality.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"8 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139161670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tax is an obligation that must be carried out by every community as a taxpayer to meet state expenditure needs to improve people's welfare. However, there are still many taxpayers who are not aware of their tax compliance. So the aim of this research is to analyze the impact of Tax Socialization, Tax Sanctions, Understanding of Tax Regulations, and Tax Awareness on Taxpayer Compliance. The type of study is quantitative. The population was 100 Taxpayers by getting the sample using the Total Sampling method so that the sample size was 100 respondents Taxpayer in Surabaya. Research data includes primary data from distributing questionnaires and secondary data from the literature. The data analysis technique uses the SEM Partial Least Square test. The research results prove that Tax Sanctions and Tax Awareness have a significant positive impact on Taxpayer Compliance. Then, Tax Socialization and Understanding of Tax Regulations do not have a significant impact on Taxpayer Compliance in Surabaya.
纳税是每个社会作为纳税人必须履行的义务，以满足国家支出需要，改善人民福利。然而，仍有许多纳税人没有纳税遵从意识。因此，本研究旨在分析税收社会化、税收制裁、了解税收法规和纳税意识对纳税人遵从度的影响。研究类型为定量研究。研究对象为 100 名纳税人，采用总体抽样法获得样本，因此样本量为 100 名泗水纳税人。研究数据包括通过发放调查问卷获得的第一手数据和通过文献获得的第二手数据。数据分析技术采用 SEM 部分最小平方检验法。研究结果证明，税收制裁和税收意识对纳税人遵从度有显著的积极影响。而税收社会化和对税收法规的理解对泗水纳税人遵从度的影响不大。
{"title":"THE INFLUENCE OF TAX SOCIALIZATION, TAX SANCTIONS, UNDERSTANDING OF TAX REGULATIONS AND TAX AWARENESS REGARDING TAXPAYER COMPLIANCE IN SURABAYA","authors":"Widya Indah Nurmalasari","doi":"10.24123/jbt.v7i2.5939","DOIUrl":"https://doi.org/10.24123/jbt.v7i2.5939","url":null,"abstract":"Tax is an obligation that must be carried out by every community as a taxpayer to meet state expenditure needs to improve people's welfare. However, there are still many taxpayers who are not aware of their tax compliance. So the aim of this research is to analyze the impact of Tax Socialization, Tax Sanctions, Understanding of Tax Regulations, and Tax Awareness on Taxpayer Compliance. The type of study is quantitative. The population was 100 Taxpayers by getting the sample using the Total Sampling method so that the sample size was 100 respondents Taxpayer in Surabaya. Research data includes primary data from distributing questionnaires and secondary data from the literature. The data analysis technique uses the SEM Partial Least Square test. The research results prove that Tax Sanctions and Tax Awareness have a significant positive impact on Taxpayer Compliance. Then, Tax Socialization and Understanding of Tax Regulations do not have a significant impact on Taxpayer Compliance in Surabaya.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"57 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139162925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The retail industry sector is one of the industries affected by the Covid-19 pandemic in Indonesia, including Ramayana. This was marked by a significant decrease in Ramayana's revenue during the Covid-19 pandemic and until now Ramayana's condition has not been able to return to the company's best performance before the Covid-19 pandemic in Indonesia. In addition, Ramayana does not only focus on serving customers in the class C and class D economy segments, but wants to serve a new segment, namely the class B economy segment. Therefore, the purpose of this study is to formulate the right strategy for PT Ramayana Lestari Sentosa, Tbk based on this phenomenon. The research was conducted using a qualitative approach. Data collection techniques were carried out by observing and using the literature review method. The theory that has been described in the theoretical basis section is then applied to PT Ramayana Lestari Sentosa, Tbk. to support research on appropriate strategies. The data used in this study is secondary data sourced from company annual reports. The results of the research show that the strategy proposed in Ramayana is product development.
零售业是印尼受 Covid-19 大流行病影响的行业之一，Ramayana 也是其中之一。在 Covid-19 大流行期间，Ramayana 的收入大幅减少，直到现在，Ramayana 的状况仍未能恢复到 Covid-19 在印尼大流行之前的最佳表现。此外，Ramayana 不仅仅专注于服务 C 级和 D 级经济舱的客户，还希望服务一个新的细分市场，即 B 级经济舱。因此，本研究的目的是根据这一现象为 PT Ramayana Lestari Sentosa, Tbk 制定正确的战略。本研究采用定性方法进行。数据收集技术是通过观察和使用文献综述法进行的。然后将理论基础部分所描述的理论应用于 PT Ramayana Lestari Sentosa, Tbk，以支持对适当策略的研究。本研究使用的数据是从公司年报中获取的二手数据。研究结果表明，拉玛雅娜公司提出的战略是产品开发。
{"title":"ANALISIS PERUMUSAN STRATEGI BAGI PT RAMAYANA LESTARI SENTOSA, TBK","authors":"Yoseph Mario Leonard","doi":"10.24123/jbt.v7i2.5869","DOIUrl":"https://doi.org/10.24123/jbt.v7i2.5869","url":null,"abstract":"The retail industry sector is one of the industries affected by the Covid-19 pandemic in Indonesia, including Ramayana. This was marked by a significant decrease in Ramayana's revenue during the Covid-19 pandemic and until now Ramayana's condition has not been able to return to the company's best performance before the Covid-19 pandemic in Indonesia. In addition, Ramayana does not only focus on serving customers in the class C and class D economy segments, but wants to serve a new segment, namely the class B economy segment. Therefore, the purpose of this study is to formulate the right strategy for PT Ramayana Lestari Sentosa, Tbk based on this phenomenon. The research was conducted using a qualitative approach. Data collection techniques were carried out by observing and using the literature review method. The theory that has been described in the theoretical basis section is then applied to PT Ramayana Lestari Sentosa, Tbk. to support research on appropriate strategies. The data used in this study is secondary data sourced from company annual reports. The results of the research show that the strategy proposed in Ramayana is product development.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"45 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139162348","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E-commerce is a form of trading carried out online using the internet. E-commerce can be done via computers, laptops, and even smartphones. This research aims to test and analyze the influence of Brand Leadership on Satisfaction, Satisfaction on Repurchase Intention and Brand Leadership on Repurchase Intention on e-commerce websites. The population of this research are people who use or buy products on e-commerce websites. The sampling procedure used in this research to collect relevant data was the use of a questionnaire. A total of 131 samples were collected and the method in this research used a purposive sampling method. Data were analyzed using SEM (Structural Equation Modeling) and AMOS (Analysis of Moment Structure) methods. The results of this research show that Brand Leadership has a positive influence on Satisfaction, Satisfaction has a positive influence on Repurchase Intention and Brand Leadership does not have a positive influence on Repurchase Intention.se Intention and Brand Leadership does not have a positive influence on Repurchase Intention.
{"title":"PELUANG REPURCHASE INTENTION PADA E-COMMERCE WEBSITES DENGAN MENINGKATKAN BRAND LEADERSHIP","authors":"A. Maulana, Yolanda Masnita","doi":"10.24123/jbt.v7i2.5791","DOIUrl":"https://doi.org/10.24123/jbt.v7i2.5791","url":null,"abstract":"E-commerce is a form of trading carried out online using the internet. E-commerce can be done via computers, laptops, and even smartphones. This research aims to test and analyze the influence of Brand Leadership on Satisfaction, Satisfaction on Repurchase Intention and Brand Leadership on Repurchase Intention on e-commerce websites. The population of this research are people who use or buy products on e-commerce websites. The sampling procedure used in this research to collect relevant data was the use of a questionnaire. A total of 131 samples were collected and the method in this research used a purposive sampling method. Data were analyzed using SEM (Structural Equation Modeling) and AMOS (Analysis of Moment Structure) methods. The results of this research show that Brand Leadership has a positive influence on Satisfaction, Satisfaction has a positive influence on Repurchase Intention and Brand Leadership does not have a positive influence on Repurchase Intention.se Intention and Brand Leadership does not have a positive influence on Repurchase Intention.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"21 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139162191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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