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SOCIAL MEDIA MARKETING ON BRAND AWARENESS LOCAL INDONESIAN COSMETIC SOMETHINC 社交媒体营销的品牌知名度当地印尼化妆品什么的
Pub Date : 2023-06-30 DOI: 10.24123/jbt.v7i1.5260
Silfitri, D. Hermawan
Somethinc is a local beauty product company that, despite only having been established for less than 3 years, is among the 50 most popular local brands according to the survey published by Katadata.co.id in 2020. Social media marketing is used as a variable within this research, due to a significant rise of awareness towards beauty products due to social media platforms. This research aims to measure the impact of social media marketing on Somethinc's brand awareness. Quantitative research methods were used in this study, using questionnaires as a means to gather data from 101 respondents who fulfilled the research criteria and the Cochran formula. Multiple regression analysis is used to determine the impacts of every indicator towards brand awareness, with F-test and t-test as methods for hypothesis testing. This study has found that social media marketing indeed has an impact on the brand awareness of Somethinc. However, when each indicator was tested individually, content creation and connection dimensions were shown to have a significant impact on Somethinc’s brand awareness, while the dimension of content sharing scored the lowest.
据Katadata.co.id在2020年发布的调查显示,something是一家本土美容产品公司,尽管成立不到3年,但却跻身最受欢迎的50个本土品牌之列。在这项研究中,社交媒体营销被用作一个变量,因为社交媒体平台显著提高了人们对美容产品的认识。本研究旨在衡量社交媒体营销对某物品牌知名度的影响。本研究采用定量研究方法,以问卷调查为手段,从101名符合研究标准和科克伦公式的受访者中收集数据。采用多元回归分析确定各指标对品牌知名度的影响,采用f检验和t检验作为假设检验方法。这项研究发现,社交媒体营销确实对某物的品牌知名度有影响。然而,当每个指标单独测试时,内容创造和连接维度对something的品牌知名度有显著影响,而内容共享维度得分最低。
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引用次数: 0
DAMPAK PERUBAHAN PENCATATAN KE PEMBUKUAN PADA WAJIB PAJAK ORANG PRIBADI: STUDI KASUS PROFESI PENGACARA 个人纳税人的簿记变化的影响:律师职业案例研究
Pub Date : 2023-06-30 DOI: 10.24123/jbt.v7i1.5538
Yusuf Mulus Riptianto
The purpose of this study is to compare the impact of changing the obligation to keep records by individual taxpayers to bookkeeping by corporate taxpayers, who are categorized by tax regulations as experts, who are categorized as independent workers, carry out their activities acting for and on their own behalf, not for and on behalf of the association. By studying business processes and taking data on the business circulation of a lawyer practicing in Surabaya, it proves that these changes have had an impact on his tax reporting. For this profession, it is actually obligatory to keep bookkeeping, but it is grouped as a taxpayer who is exempt from the obligation to keep bookkeeping, but is obliged to keep records.
本研究的目的是比较改变个人纳税人保存记录的义务对企业纳税人记账的影响,企业纳税人被税收法规归类为专家,被归类为独立工作者,代表自己而不是代表协会进行活动。通过研究业务流程并获取泗水执业律师的业务流通数据,证明这些变化对他的税务报告产生了影响。对于这个职业,它实际上是有义务记账的,但它被归类为免除记账义务的纳税人,但有义务记账。
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引用次数: 0
THE APPLICATION OF NON-TAXABLE SALES VALUE OF TAX OBJECT IN THE CALCULATION OF LAND AND BUILDING TAX 税收对象的非应税销售价值在土地和建筑税计算中的应用
Pub Date : 2023-06-30 DOI: 10.24123/jbt.v7i1.4810
Nobertus Purnomo Lastu, Widya Indah Nurmalasari
Land and Building Tax is given on land and building ownership for state revenue. While the Selling Value of Non-Taxable Tax Objects (NJOPTKP), is one of the components in calculating Land and Building Tax (L&B). Calculating Land and Building Tax determined by Sales Value of Tax Object (NJOP) and NJOP increases every year. The problem is whether or not NJOPTKP, used as a deduction for NJOP, influences the calculation of L&B Tax due to the absence of material changes from the deduction. In this study, NJOPTKP of L&B Tax was analyzed using a qualitative descriptive dan quantitative method by comparing changes in Non-Taxable Income of Income Tax (PTKP), and L&B taxes between Indonesia and other countries. The analysis results indicated that economic quantities such as inflation, Regional Minimum Wages and changes in PTKP of Income Tax were not related to changes in NJOPTKP. The application of L&B Tax does not consider the status of land and buildings (whether or not it is productive) and the family status of the subjects who own the land and buildings. As a result, NJOPTKP does not have a material meaning for the calculation of L&B Tax due to the absence of a significant adjustment when compared to the increase in the NJOP on Rural and Urban Sectoral L&B Taxes (PBB-P2) and Plantation, Forestry and Mining Sectoral L&B Taxes (PBB-P3).
土地和建筑税是对土地和建筑所有权征收的国家税收。而非应税物品的销售价值(NJOPTKP)是计算土地和建筑税(L&B)的组成部分之一。根据课税对象的销售价值(NJOP)计算土地及建筑税,NJOP每年都在增加。问题是NJOPTKP作为NJOP的扣除,是否会因为扣除没有实质性变化而影响L&B Tax的计算。在本研究中,通过比较印度尼西亚与其他国家所得税的非应税收入(PTKP)和L&B税的变化,采用定性描述和定量的方法分析了L&B税的NJOPTKP。分析结果表明,通货膨胀率、地区最低工资水平和所得税PTKP变化等经济总量与NJOPTKP变化无关。L&B Tax的适用没有考虑土地和建筑物的状态(是否具有生产力)以及拥有土地和建筑物的主体的家庭地位。因此,NJOPTKP对L&B税的计算没有实质性意义,因为与NJOP对农村和城市部门L&B税(PBB-P2)和种植园、林业和矿业部门L&B税(PBB-P3)的增加相比,NJOPTKP没有进行重大调整。
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引用次数: 0
ANALISIS VARIAN SEBAGAI ALAT PENGENDALIAN BIAYA PRODUKSIPADA PTPN VIII UNIT CIKASUNGKA BOGOR, JAWA BARAT
Pub Date : 2023-06-30 DOI: 10.24123/jbt.v7i1.5606
Beni Hariadi, Mahagiyani Mahagiyani
This study aims to investigate and determine how the production cost budget is used to control production costs at PTPN VIII Unit Cikasungka in Bogor Jawa Barat, as well as to analyze and determine what causes the disparity between the budget and the actual realization of unfavorable production costs at PTPN VIII Unit Cikasungka in Bogor, Jawa Barat. This study also compare the company's production cost budget with the actual production costs at the end of the period and analysis of variance on the deviations. The type of research data used in this study is the type of quantitative data. The quantitative data in this study namely production cost data in the Company's Work Plan and Budget and realization at PTPN VIII Unit Cikasungka Bogor, West Java. Data collection techniques in conducting this research are techniques documentation, literature study and observation. The data analysis method used is a descriptive method, namely by thoroughly decrypting the data obtained during the process research. The research methods used in research in PTPN VIII Cikasungka Unit is: analysis of raw material cost variance, direct labor cost of one difference, two difference, and three difference, and factory overhead cost analysis of one difference. The results reveal that the production cost budget, that was used to control production costs at PTPN VIII Unit Cikasungka in Bogor Jawa Barat, was not truly effective.
本研究旨在调查和确定在茂物爪哇Barat PTPN VIII Unit Cikasungka如何使用生产成本预算来控制生产成本,并分析和确定在爪哇Barat茂物PTPN VIII Unit Cikasungka的预算和实际实现的不利生产成本之间的差异的原因。本研究还将公司的生产成本预算与期末实际生产成本进行了比较,并对偏差进行了方差分析。本研究使用的研究数据类型为定量数据类型。本研究中的定量数据即公司工作计划和预算中的生产成本数据,以及西爪哇Cikasungka茂物PTPN VIII单元的实现。本研究的数据收集技术为文献法、文献法和观察法。使用的数据分析方法是描述性方法,即通过对研究过程中获得的数据进行彻底解密。本研究采用的研究方法为:原材料成本方差分析,直接人工成本一差、二差、三差分析,工厂间接成本一差分析。结果表明,在茂物爪哇巴拉的PTPN VIII单位Cikasungka,用于控制生产成本的生产成本预算并没有真正有效。
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引用次数: 0
REPEAT ORDER RECOMMENDATION MODEL TO DIGITALIZE THE CANTEEN 重复点单推荐模型,实现食堂数字化
Pub Date : 2023-06-30 DOI: 10.24123/jbt.v7i1.5336
D. Absari, Liliana Liliana, Daniel Soesanto, Susana Limanto
The canteen is a campus facility that the academic community needs. However, because it is considered a complementary facility, business processes in the canteen are carried out conventionally, relying on paper-based recording. In addition, at certain hours, especially at lunchtime, the canteen is overloaded due to too many orders co-occurring. This buildup of charges is due to the need for canteen preparation in preparing orders from its buyers. Therefore, this study developed an ordering system to recommend the menus that customers likely purchase. The case study used in this research is the Keluwih canteen on the Tenggilis campus, owned by the University of Surabaya. This research used the waterfall method and focused on three main canteen processes: online ordering with a repeat order recommendation model for sellers, delivery services, and payments using the e-wallet. The study's results were assessed qualitatively, and the respondents felt they got better and faster service. Furthermore, with this system's e-canteen application, the time needed to complete a transaction at the campus canteen can be done efficiently to increase customer satisfaction and employee productivity from tenants.
食堂是学术界需要的校园设施。然而,由于它被认为是一种补充设施,因此食堂的业务流程是传统的,依赖于纸质记录。此外,在某些时间,特别是在午餐时间,由于太多的订单同时发生,食堂超负荷。这种费用的积累是由于在准备来自买家的订单时需要食堂准备。因此,本研究开发了一个点菜系统来推荐顾客可能购买的菜单。本研究中使用的案例研究是由泗水大学拥有的登吉利斯校区的Keluwih食堂。这项研究使用了瀑布法,并专注于三个主要的食堂流程:卖家的在线订购和重复订单推荐模型,配送服务和使用电子钱包的支付。该研究的结果进行了定性评估,受访者认为他们得到了更好更快的服务。此外,有了这个系统的电子食堂应用程序,在校园食堂完成交易所需的时间可以有效地完成,以提高租户的客户满意度和员工的生产力。
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引用次数: 0
PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PASIEN DI APOTEK RAHMA KRIAN SIDOARJO 市场营销组合对患者幸幸感的影响
Pub Date : 2023-06-30 DOI: 10.24123/jbt.v7i1.5217
Fadillah Tamammya Anshory, I. Permatasari
Marketing strategy is a way to achieve goals precisely by fulfilling the needs and desires of consumers through the exchange of goods or services. This study aims to determine the effect of the marketing mix with product, price, place, and promotion variables on patient satisfaction at Apotek Rahma. The type of research used is quantitative observation with a sample of 114 respondents and was conducted at the Rahma Krian Pharmacy Sidoarjo. The data collection technique uses a questionnaire that will be distributed to patients who will come to the pharmacy or who will consult a doctor. The analysis technique uses validity test, reliability test, multiple linear regression test, classical assumption test, and T test (partial), F test (simultaneous). The results showed that product and price variables had no effect on patient satisfaction, but place and promotion had an effect on patient satisfaction. Based on joint or simultaneous test, product, price, place, and promotion variables have a significant effect on patient satisfaction.
营销策略是通过商品或服务的交换来满足消费者的需求和欲望,从而达到目标的一种方法。本研究旨在确定Apotek Rahma的产品、价格、地点和促销变量的营销组合对患者满意度的影响。所使用的研究类型是在Sidoarjo的Rahma Krian药房对114名受访者的样本进行定量观察。数据收集技术使用一份调查问卷,该问卷将分发给将来到药房或将咨询医生的患者。分析方法采用效度检验、信度检验、多元线性回归检验、经典假设检验、T检验(偏)、F检验(同时)。结果表明,产品和价格变量对患者满意度没有影响,但地点和促销对患者满意度有影响。基于联合或同时检测,产品、价格、地点和促销变量对患者满意度有显著影响。
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引用次数: 0
PERAN KEADILAN PROSEDURAL DAN KEADILAN ANTAR PRIBADIDALAM MENENTUKAN KEBERHASILAN DAN KEPUASAN PENANGANAN KOMPLAIN 在决定处理投诉的成功和满足感方面,个人正义和相互正义的作用
Pub Date : 2023-06-30 DOI: 10.24123/jbt.v7i1.5335
A. Wijaya, Widya Prananta, Made Virma Permana
Service companies often face complaints due to the challenges of providing standardized services. Unlike manufacturers that produce standardized products using machines, service companies are more susceptible to consumer complaints. Procedural justice and interpersonal justice are factors that determine the success rate of complaint handling. This study aims to examine the impact of procedural justice and interpersonal justice on complaint satisfaction through complaint handling. The study adopted a quantitative approach and involved a sample of 181 respondents, specifically consumers who have filed complaints with service companies. The test results demonstrate that both procedural justice and interpersonal justice significantly influence the effectiveness of complaint handling. The research also confirms that complaint satisfaction is influenced by both procedural justice and interpersonal justice. The study's findings indicate that successful complaint handling partially mediates the relationship between procedural justice, interpersonal justice, and complaint satisfaction. This research underscores the importance of procedural justice and interpersonal justice for service companies. They should prioritize complaint handling to establish customer loyalty and prevent negative word-of-mouth.
由于提供标准化服务的挑战,服务公司经常面临投诉。与使用机器生产标准化产品的制造商不同,服务公司更容易受到消费者的投诉。程序公正和人际公正是决定信访成功率的因素。本研究旨在透过投诉处理,检视程序公平与人际公平对投诉满意度的影响。这项研究采用了定量方法,调查了181名受访者,特别是向服务公司投诉的消费者。测试结果表明,程序公正和人际公正对投诉处理的有效性都有显著影响。研究还证实,投诉满意度同时受到程序公正和人际公正的影响。本研究发现,投诉处理成功在程序公正、人际公正与投诉满意度之间起部分中介作用。本研究强调程序公平与人际公平对服务公司的重要性。他们应该优先处理投诉,以建立客户忠诚度,防止负面的口碑。
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引用次数: 0
FAKTOR-FAKTOR YANG MEMPENGARUHI TURNOVER INTENTION PADA KARYAWAN MATAHARI DI JAKARTA 影响雅加达员工轮换强度的因素
Pub Date : 2023-06-30 DOI: 10.24123/jbt.v7i1.5358
Dwi Prasetya, Netania Emilisa, Farah Jihan Fauzan
The purpose of this paper is to examine the effect of procedural justice and organizational trust and organizational commitment and turnover intention on a retail company, namely PT Matahahri in Jakarta. Design/methodology/approach – This paper uses a quantitative research design. Data was collected from 120 retail employees of PT Matahari Department store in Jakarta through a questionnaire survey with a list of questions. Structural equation modeling (SEM) was adopted to test the hypothesized model. Findings - Results confirming the positive effect of all the variables concerned or intended on an organization or company intended. The results also confirm that the effect of procedural justice and also organizational trust on organizational commitment and on turnover intention has a positive effect on organizational commitment.
本文的目的是研究程序公正与组织信任、组织承诺和离职倾向对雅加达一家零售公司PT Matahahri的影响。设计/方法/方法-本文采用定量研究设计。通过问卷调查和问题列表,从雅加达PT Matahari百货公司的120名零售员工中收集数据。采用结构方程模型(SEM)对假设模型进行检验。调查结果-确认所有相关变量或预期变量对组织或预期公司的积极影响的结果。研究结果还证实,程序公正和组织信任对组织承诺和离职倾向的影响对组织承诺有正向影响。
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引用次数: 0
PENGARUH PENGETAHUAN, SOSIALISASI, DAN SANKSI PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI 知识、社会化和税收制裁对个人纳税人合规的影响
Pub Date : 2023-06-30 DOI: 10.24123/jbt.v7i1.5554
Sosialisasi Perpajakan, Sanksi Perpajakan
This study aims to determine the relationship between Tax Knowledge owned by online store owners, socialization that has been obtained, and the sanctions that have been set affect compliance in paying final income tax. The population in this study are Kpop online store owners who sell physical and Kpop merchandise. This study uses one dependent variable represented by Taxpayer Compliance and three independent variables represented by Knowledge, Socialization, and Tax Sanctions. Data was obtained by distributing questionnaires, after which the data was calculated using statistical methods with the help of the Statistical Program For Social Science (SPSS).
本研究旨在确定网络店主所拥有的税务知识、已获得的社会化程度和已设定的制裁对最终缴纳所得税合规的影响关系。这项研究的对象是销售实物和Kpop商品的Kpop在线商店老板。本研究采用以纳税人合规性为一个因变量,以知识、社会化和税收制裁为三个自变量。通过发放问卷的方式获取数据,然后使用SPSS (statistical Program For Social Science)软件对数据进行统计计算。
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引用次数: 0
PSAK 72: EVALUASI PENERAPAN AKUNTANSI PADA PERUSAHAAN PENGEMBANG REAL ESTATE DI BATAM PSAK 72:关于巴淡房地产开发商的会计应用评估
Pub Date : 2023-06-30 DOI: 10.24123/jbt.v7i1.5282
Widda Royanisa Manalu, Alfonsa Dian Sumarna
The PSAK 72 regarding Contract Revenue from Customers effective as of 2020, which replaces some of the old rules, has focused on the migration of revenue recognition at PT. RPM is one of the real estate development companies on Batam Island. This comparative quantitative descriptive research aims to analyze the differences in revenue recognition reported by companies when implementing and not implementing PSAK 72. Data collection uses interview methods and documentation related to income transactions for the period October to December 2020. This research found that the 2020 reporting of PT. RPM still uses the old rules. There are seven types of income for PT. RPM are fine revenue, first-party fee revenue, cancellation revenue, other revenue, rent revenue, waarmerking revenue, and giro service revenue. The types of revenue that are not included in the PSAK 72 standard are other revenue, rent revenue, and giro service revenue. PSAK 72 set that revenue can be recognized when the performance obligation has been fulfilled or the transaction in the form of a contract has been completed. All transactions related to contract revenue in October-December 2020 have been fulfilled or the performance obligations to customers have been completed. The analysis of the calculation of total revenue if implementing PSAK 72 and not implementing PSAK 72 is the same as the amount reported in 2020.
关于客户合同收入的PSAK 72于2020年生效,取代了一些旧规则,重点关注PT收入确认的迁移。RPM是巴淡岛的房地产开发公司之一。本比较定量描述性研究旨在分析公司在实施和未实施PSAK 72时报告的收入确认差异。数据收集使用访谈方法和与2020年10月至12月期间收入交易相关的文件。本研究发现,PT. RPM的2020年报告仍然使用旧规则。PT的收入分为7种,分别是:罚金收入、第一方费用收入、注销收入、其他收入、租金收入、营销收入、代工服务收入。不包括在PSAK 72标准中的收入类型是其他收入、租金收入和转帐服务收入。PSAK 72规定,当履行义务已经履行或合同形式的交易已经完成时,可以确认收入。2020年10 - 12月合同收入相关交易已全部完成或客户履约义务已完成。执行PSAK 72和不执行PSAK 72的总收入计算分析与2020年报告的金额相同。
{"title":"PSAK 72: EVALUASI PENERAPAN AKUNTANSI PADA PERUSAHAAN PENGEMBANG REAL ESTATE DI BATAM","authors":"Widda Royanisa Manalu, Alfonsa Dian Sumarna","doi":"10.24123/jbt.v7i1.5282","DOIUrl":"https://doi.org/10.24123/jbt.v7i1.5282","url":null,"abstract":"The PSAK 72 regarding Contract Revenue from Customers effective as of 2020, which replaces some of the old rules, has focused on the migration of revenue recognition at PT. RPM is one of the real estate development companies on Batam Island. This comparative quantitative descriptive research aims to analyze the differences in revenue recognition reported by companies when implementing and not implementing PSAK 72. Data collection uses interview methods and documentation related to income transactions for the period October to December 2020. This research found that the 2020 reporting of PT. RPM still uses the old rules. There are seven types of income for PT. RPM are fine revenue, first-party fee revenue, cancellation revenue, other revenue, rent revenue, waarmerking revenue, and giro service revenue. The types of revenue that are not included in the PSAK 72 standard are other revenue, rent revenue, and giro service revenue. PSAK 72 set that revenue can be recognized when the performance obligation has been fulfilled or the transaction in the form of a contract has been completed. All transactions related to contract revenue in October-December 2020 have been fulfilled or the performance obligations to customers have been completed. The analysis of the calculation of total revenue if implementing PSAK 72 and not implementing PSAK 72 is the same as the amount reported in 2020.","PeriodicalId":103621,"journal":{"name":"Jurnal Bisnis Terapan","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124305776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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Jurnal Bisnis Terapan
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