{"title":"Pemahaman Literasi Politik Pemilih Pemula dalam Upaya Pencegahan Informasi Hoax Pemilu 2024","authors":"","doi":"10.30596/ji.v7i2.14727","DOIUrl":"https://doi.org/10.30596/ji.v7i2.14727","url":null,"abstract":"","PeriodicalId":105281,"journal":{"name":"Jurnal Interaksi: Jurnal Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126704240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The growing issue of unrealistic beauty standards has led to a positive idea that is considered to be able to overcome this issue, namely body positivity. Dove is a hair and body care brand that actively promotes body positivity through its campaigns for more than a decade. One of Dove Indonesia's campaigns related to body positivity is the #RambutAkuKataAku campaign where this campaign seeks to create changes in attitudes and social behavior that benefit society, which is also called a social marketing campaign. This research studies how the content of Dove's social marketing campaign #RambutAkuKataAku from the Dove Indonesia YouTube channel on the concept of body positivity. The researcher uses a qualitative content analysis method with a post-positivism paradigm. The data validity technique used is source triangulation. The results of this study indicate that the three video campaigns for Dove #RambutAkuKataAku contain the category of social marketing campaign activities and the multidimensional concept of body positivity with different scores in coding, and each video campaign is dominated by the different categories of social marketing campaign activities and body positivity concepts.
{"title":"Analisis Konten Social Marketing Campaign Dove #RambutAkuKataAku Di Youtube Pada Konsep Body Positivity","authors":"Aiga Diwani, Ratih Hasanah Sudrajat","doi":"10.30596/ji.v7i2.13702","DOIUrl":"https://doi.org/10.30596/ji.v7i2.13702","url":null,"abstract":"The growing issue of unrealistic beauty standards has led to a positive idea that is considered to be able to overcome this issue, namely body positivity. Dove is a hair and body care brand that actively promotes body positivity through its campaigns for more than a decade. One of Dove Indonesia's campaigns related to body positivity is the #RambutAkuKataAku campaign where this campaign seeks to create changes in attitudes and social behavior that benefit society, which is also called a social marketing campaign. This research studies how the content of Dove's social marketing campaign #RambutAkuKataAku from the Dove Indonesia YouTube channel on the concept of body positivity. The researcher uses a qualitative content analysis method with a post-positivism paradigm. The data validity technique used is source triangulation. The results of this study indicate that the three video campaigns for Dove #RambutAkuKataAku contain the category of social marketing campaign activities and the multidimensional concept of body positivity with different scores in coding, and each video campaign is dominated by the different categories of social marketing campaign activities and body positivity concepts.","PeriodicalId":105281,"journal":{"name":"Jurnal Interaksi: Jurnal Ilmu Komunikasi","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132897284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Currently, personal branding is starting to get people's attention. Personal branding is usually done by artists, influencers, public figures, and other well-known figures, one of which is Aul "Tutorial Hidub". As a well-known figure, Aul implements a personal branding strategy on his social media accounts. By building a personal brand, audiences can get to know Aul's figure in certain fields so that he is known as a comedian influencer and content creator. This study aims to find out how personal branding strategies were carried out by Aul as a comedian influencer on social media from the beginning of his career to the present. The method used is a qualitative approach with descriptive analysis. Data collection techniques were carried out by conducting in-depth interviews with Aul as the main informant. In addition, the authors also made observations regarding data sourced from social media to support the results of this study. The results of this study indicate that Aul has a personal branding strategy, namely by being himself. Aul understands the original character and the field he is good at so that it can be used as a personal brand that can be applied in the minds of the public.
{"title":"Strategi Personal Branding Comedian Influencer di Media Sosial","authors":"Tri Riska Utami, M. Christin","doi":"10.30596/ji.v7i2.13678","DOIUrl":"https://doi.org/10.30596/ji.v7i2.13678","url":null,"abstract":"Currently, personal branding is starting to get people's attention. Personal branding is usually done by artists, influencers, public figures, and other well-known figures, one of which is Aul \"Tutorial Hidub\". As a well-known figure, Aul implements a personal branding strategy on his social media accounts. By building a personal brand, audiences can get to know Aul's figure in certain fields so that he is known as a comedian influencer and content creator. This study aims to find out how personal branding strategies were carried out by Aul as a comedian influencer on social media from the beginning of his career to the present. The method used is a qualitative approach with descriptive analysis. Data collection techniques were carried out by conducting in-depth interviews with Aul as the main informant. In addition, the authors also made observations regarding data sourced from social media to support the results of this study. The results of this study indicate that Aul has a personal branding strategy, namely by being himself. Aul understands the original character and the field he is good at so that it can be used as a personal brand that can be applied in the minds of the public.","PeriodicalId":105281,"journal":{"name":"Jurnal Interaksi: Jurnal Ilmu Komunikasi","volume":"55 21","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114002089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study uses Discourse Network Analysis (DNA) to find out the maps of religious, ethnic, and ideological radicalism actors who expose the State Civil Apparatus (ASN), as well as the interrelationships between various studies and to find out reliable information related to discourse patterns and actors of religious radicalism, ethnicity, and ideology within ASN. Literature studies on discourse on the issue of radicalism in Indonesia have been carried out before. However, they have focused on the dynamics of actor networks and discourses of intolerance and radicalism within Islam. This research was conducted to find out the patterns and dynamics of the issue of radicalism in ASN. The results show that the discourse of Pancasila ideology in Ministries and Institutions is poorly coordinated, Terrorist groups use the guise of charity to support their funding, and optimizing the role of cyber patrols is widely discussed among actors and the public in the ASN exposure to radicalism. The study results also show that a large coalition has not been formed against the discourse on radicalism and ASN that the actors are discussing. The main actors who are driving forces related to radicalism have the highest degree value, namely Tjahjo Kumolo because this actor has a very strong network in terms of instilling radicalism and ASN discourse.
{"title":"Jaringan Wacana Isu Publik: Studi DNA pada Isu ASN Terpapar Radikalisme","authors":"Rachmi Soraya","doi":"10.30596/ji.v7i2.13161","DOIUrl":"https://doi.org/10.30596/ji.v7i2.13161","url":null,"abstract":"This study uses Discourse Network Analysis (DNA) to find out the maps of religious, ethnic, and ideological radicalism actors who expose the State Civil Apparatus (ASN), as well as the interrelationships between various studies and to find out reliable information related to discourse patterns and actors of religious radicalism, ethnicity, and ideology within ASN. Literature studies on discourse on the issue of radicalism in Indonesia have been carried out before. However, they have focused on the dynamics of actor networks and discourses of intolerance and radicalism within Islam. This research was conducted to find out the patterns and dynamics of the issue of radicalism in ASN. The results show that the discourse of Pancasila ideology in Ministries and Institutions is poorly coordinated, Terrorist groups use the guise of charity to support their funding, and optimizing the role of cyber patrols is widely discussed among actors and the public in the ASN exposure to radicalism. The study results also show that a large coalition has not been formed against the discourse on radicalism and ASN that the actors are discussing. The main actors who are driving forces related to radicalism have the highest degree value, namely Tjahjo Kumolo because this actor has a very strong network in terms of instilling radicalism and ASN discourse.","PeriodicalId":105281,"journal":{"name":"Jurnal Interaksi: Jurnal Ilmu Komunikasi","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122011320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Perencanaan dan Strategi Pemasaran Digital Perusahaan Sebelum dan Selama Pandemi Covid-19: Tinjauan Pustaka Sistematis","authors":"","doi":"10.30596/ji.v7i2.14550","DOIUrl":"https://doi.org/10.30596/ji.v7i2.14550","url":null,"abstract":"","PeriodicalId":105281,"journal":{"name":"Jurnal Interaksi: Jurnal Ilmu Komunikasi","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114218290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Kemampuan Literasi Media Sebagai Upaya Mengantisipasi Cybercrime Pada Remaja Di Kota Medan","authors":"","doi":"10.30596/ji.v7i1.12904","DOIUrl":"https://doi.org/10.30596/ji.v7i1.12904","url":null,"abstract":"","PeriodicalId":105281,"journal":{"name":"Jurnal Interaksi: Jurnal Ilmu Komunikasi","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114389197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Program Kabar Pandemi Corona tvOne Terhadap Peningkatan Literasi Media Masyarakat Kota Medan di Era Digital","authors":"","doi":"10.30596/ji.v7i1.13147","DOIUrl":"https://doi.org/10.30596/ji.v7i1.13147","url":null,"abstract":"","PeriodicalId":105281,"journal":{"name":"Jurnal Interaksi: Jurnal Ilmu Komunikasi","volume":"134 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127730480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Electronic Word Of Mouth Di Media Sosial Facebook Terhadap Brand Image Coffee House","authors":"","doi":"10.30596/ji.v7i1.13295","DOIUrl":"https://doi.org/10.30596/ji.v7i1.13295","url":null,"abstract":"","PeriodicalId":105281,"journal":{"name":"Jurnal Interaksi: Jurnal Ilmu Komunikasi","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127767864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi Komunikasi Pengelola Baitul Mal dalam Pemberdayaan Masyarakat Miskin","authors":"","doi":"10.30596/ji.v7i1.13306","DOIUrl":"https://doi.org/10.30596/ji.v7i1.13306","url":null,"abstract":"","PeriodicalId":105281,"journal":{"name":"Jurnal Interaksi: Jurnal Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133549065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PEMBERITAAN KAMPANYE PUAN MAHARANI DI LOKASI BENCANA SEMERU PADA MEDIA KOMPAS.COM","authors":"","doi":"10.30596/ji.v7i1.13180","DOIUrl":"https://doi.org/10.30596/ji.v7i1.13180","url":null,"abstract":"","PeriodicalId":105281,"journal":{"name":"Jurnal Interaksi: Jurnal Ilmu Komunikasi","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115432235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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