Pub Date : 2022-02-28DOI: 10.52184/isbrmj.v6i02.118
Ahanthem Malemnganbi Chanu Ahanthem
"Purpose- E-banking has become a new norm in the banking sector. The main aim of the study is to examine factors affecting E-banking services adoption in Manipur. The proposed model for the study is developed based on Technology Accepted Model. Design/ Methodology/ Approach - A positivism philosophy using a cross-sectional research design employing a standardized questionnaire to examine the factors affecting E-banking adoption in Manipur. The Convenience sampling method is used for the study. The study received a total of 164 questionnaires. Out of which 145 completed questionnaires were collected. IBM- SPSS was used to analyze the data collected through a questionnaire. Factor analysis along with regression is used to test the hypotheses. A Reliability test is conducted to test the scale, and Principal Component Analysis is used to extract variance. Findings- The statistical analysis reveals that out of 25 factors, six factors have been extracted in which the Eigenvalue is more significant than 1.0. Perceived ease of use, Attitude, and Trust are found to be positively substantial towards adoption. Perceived security, Perceived Usefulness, Intention to use failed to influence the adoption of E-banking services in Manipur. Research Implication- There can be variations in results depending on the sample size. The analytical results may limit the generalization as per the researcher's knowledge. So, in-depth studies in similar focus areas add more favorable factors that the present study failed to bring out. Originality/ Value- This study draws the attention of Customers towards the adoption of e-banking services. It examines the factors influencing the customers' adoption of E-banking in Manipur.
{"title":"Examining Factors Affecting Customers Adoption towards E-banking services: An Empirical Investigation in Manipur","authors":"Ahanthem Malemnganbi Chanu Ahanthem","doi":"10.52184/isbrmj.v6i02.118","DOIUrl":"https://doi.org/10.52184/isbrmj.v6i02.118","url":null,"abstract":"\"Purpose- E-banking has become a new norm in the banking sector. The main aim of the study is to examine factors affecting E-banking services adoption in Manipur. The proposed model for the study is developed based on Technology Accepted Model. Design/ Methodology/ Approach - A positivism philosophy using a cross-sectional research design employing a standardized questionnaire to examine the factors affecting E-banking adoption in Manipur. The Convenience sampling method is used for the study. The study received a total of 164 questionnaires. Out of which 145 completed questionnaires were collected. IBM- SPSS was used to analyze the data collected through a questionnaire. Factor analysis along with regression is used to test the hypotheses. A Reliability test is conducted to test the scale, and Principal Component Analysis is used to extract variance. Findings- The statistical analysis reveals that out of 25 factors, six factors have been extracted in which the Eigenvalue is more significant than 1.0. Perceived ease of use, Attitude, and Trust are found to be positively substantial towards adoption. Perceived security, Perceived Usefulness, Intention to use failed to influence the adoption of E-banking services in Manipur. Research Implication- There can be variations in results depending on the sample size. The analytical results may limit the generalization as per the researcher's knowledge. So, in-depth studies in similar focus areas add more favorable factors that the present study failed to bring out. Originality/ Value- This study draws the attention of Customers towards the adoption of e-banking services. It examines the factors influencing the customers' adoption of E-banking in Manipur.","PeriodicalId":105802,"journal":{"name":"ISBR Management Journal","volume":"154 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133671728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-28DOI: 10.52184/isbrmj.v6i02.117
Monirul Islam
The COVID-19 pandemic continues to distress the Indian economy across verticals and sectors, including the entertainment industry. These sectors have been witnessing massive disruptions over the past few months across the consumer value chain. Due to the increase in complexities in living standards, individuals are exploring alternatives for entertainment. Less available time for family, more workload during weekends, less vacation is some of the factors people are staying away from vising cinema halls. We have also observed radical changes in consumers’ behavior, perception, preferences during and after the lockdown as they have continued to study and work from home The study focuses on the changing consumer preference to OTT over traditional mediums of media viewing such as cinemas and multiplexes. While a silent trend over the last 3 years, it has been accelerated due to the ongoing pandemic. OTT or Over the Top refers to mediums offering television and media consumption over the internet. While the shift is visible, this project aims to enlist the reasons for this change and the factors that drive it. In this context, the author is making an attempt to explore the root cause of the Paradigm shift of people's preferences to OTT Platforms versus Multiplexes during pandemics. Primary and Secondary data are the main sources of collection of data. The secondary data is collated and compiled from both published and unpublished resources.
2019冠状病毒病大流行继续困扰着印度经济的各个垂直行业和部门，包括娱乐业。过去几个月，这些行业在整个消费价值链上都经历了大规模的中断。由于生活水平的提高，人们正在寻找其他娱乐方式。陪伴家人的时间越来越少，周末的工作量越来越大，假期越来越少，这些都是人们不再去电影院的原因。我们还观察到，由于消费者继续在家学习和工作，在封锁期间和之后，消费者的行为、观念和偏好发生了根本性变化。研究重点是消费者对OTT的偏好，而不是电影院和多厅影院等传统媒体观看方式。虽然在过去三年中是一种无声的趋势，但由于目前的大流行，这一趋势已经加速。OTT或Over the Top指的是通过互联网提供电视和媒体消费的媒体。虽然这种转变是可见的，但这个项目的目的是找出这种变化的原因和驱动它的因素。在此背景下，作者试图探讨在大流行期间人们对OTT平台和多厅影院的偏好发生范式转变的根本原因。一手数据和二级数据是收集数据的主要来源。辅助数据是从已发表和未发表的资源中整理和编译的。
{"title":"Causality Exploration of Paradigm shift in people preferences to OTT Platforms during pandemic: A Mixed Study","authors":"Monirul Islam","doi":"10.52184/isbrmj.v6i02.117","DOIUrl":"https://doi.org/10.52184/isbrmj.v6i02.117","url":null,"abstract":"The COVID-19 pandemic continues to distress the Indian economy across verticals and sectors, including the entertainment industry. These sectors have been witnessing massive disruptions over the past few months across the consumer value chain. Due to the increase in complexities in living standards, individuals are exploring alternatives for entertainment. Less available time for family, more workload during weekends, less vacation is some of the factors people are staying away from vising cinema halls. We have also observed radical changes in consumers’ behavior, perception, preferences during and after the lockdown as they have continued to study and work from home The study focuses on the changing consumer preference to OTT over traditional mediums of media viewing such as cinemas and multiplexes. While a silent trend over the last 3 years, it has been accelerated due to the ongoing pandemic. OTT or Over the Top refers to mediums offering television and media consumption over the internet. While the shift is visible, this project aims to enlist the reasons for this change and the factors that drive it. In this context, the author is making an attempt to explore the root cause of the Paradigm shift of people's preferences to OTT Platforms versus Multiplexes during pandemics. Primary and Secondary data are the main sources of collection of data. The secondary data is collated and compiled from both published and unpublished resources.","PeriodicalId":105802,"journal":{"name":"ISBR Management Journal","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131841162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-28DOI: 10.52184/isbrmj.v6i02.120
Dr Sheetal Mahendher
In March 2021, the entire focus of the country was on the pandemic and the rapidly declining human development index. The pandemic changed the professional, personal and social life of every individual. Due to the lockdown, there came a distance amongst individuals. Yet there were many NGO’s, working for the betterment and upliftment of the society. The case study discusses the contribution of one such non-profit organization, “Sharvari Foundation”, who worked in difficult and uncertain times for betterment in the society.
{"title":"Bringing Positive Changes in Society – A case study","authors":"Dr Sheetal Mahendher","doi":"10.52184/isbrmj.v6i02.120","DOIUrl":"https://doi.org/10.52184/isbrmj.v6i02.120","url":null,"abstract":"In March 2021, the entire focus of the country was on the pandemic and the rapidly declining human development index. The pandemic changed the professional, personal and social life of every individual. Due to the lockdown, there came a distance amongst individuals. Yet there were many NGO’s, working for the betterment and upliftment of the society. The case study discusses the contribution of one such non-profit organization, “Sharvari Foundation”, who worked in difficult and uncertain times for betterment in the society.","PeriodicalId":105802,"journal":{"name":"ISBR Management Journal","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132388266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-28DOI: 10.52184/isbrmj.v6i02.116
S. Jha
Ethical issues is a problem (issues) or a situation which requires a business organization or a person to select the choices that have to be examined as a ethical (right) or unethical (wrong) ways. The ethical issues needed full of ideas, reflection, understanding, logical thinking thoughts, and a great planning to be resolved in unfolded solutions. The utmost basic and necessary ethical issues in business management are confronting of integrity (honesty) and trust. The fundamental concept of honesty includes the understanding of managing and regulating and run the business affairs with righteousness, promises, and commitments to handle each stakeholders fairly and reasonably. The ethical issues in business management have often been synchronized and coincided. Also the kinds and measures have been replaced in the current global business scenario. Moreover, the digitalization and globalization of business management has changed the ethical issues and also stressed as an indication and confirmation by the broadening of the issues and grievances. In the changing global business scenario, now-a-days business management becomes more complicated, at the same time, a numerous of ethical issues have emerged concurrently. Hence, an extensive considerate of ethical issues and precognitive of alleviate alternatives is needed, so accordingly for these analyses, consequences have been attempted. Earlier, the perception of the ethical issues in business management had linked to the administrative rules and regulations in the business organizations. But currently ethical issues are inconsistent in nature, for instance, employee’s rights issues and professional ethics. Today’s business environment, the ethical issues like honesty, fairness, and justice are the important and main issues that are constituting a complicated dilemma and impasse to the business management. Some of the ethical issues in business management are diversity issues; decision-making issues; compliance and grievance issues; health and safety issues; social networking ethics; harassment and discrimination in the work place; social media rants; ethics in accounting practices; whistleblowing; non-disclosure and corporate espionage; toxic work place culture; technology and privacy practices; questionable use of company technology; unethical leadership; and conflicting goals, etc. The objective of this research paper is to study the various aspects of ethical issues in business management and provide a way of resolving them.
{"title":"Ethical issues In Business Management","authors":"S. Jha","doi":"10.52184/isbrmj.v6i02.116","DOIUrl":"https://doi.org/10.52184/isbrmj.v6i02.116","url":null,"abstract":"Ethical issues is a problem (issues) or a situation which requires a business organization or a person to select the choices that have to be examined as a ethical (right) or unethical (wrong) ways. The ethical issues needed full of ideas, reflection, understanding, logical thinking thoughts, and a great planning to be resolved in unfolded solutions. The utmost basic and necessary ethical issues in business management are confronting of integrity (honesty) and trust. The fundamental concept of honesty includes the understanding of managing and regulating and run the business affairs with righteousness, promises, and commitments to handle each stakeholders fairly and reasonably. The ethical issues in business management have often been synchronized and coincided. Also the kinds and measures have been replaced in the current global business scenario. Moreover, the digitalization and globalization of business management has changed the ethical issues and also stressed as an indication and confirmation by the broadening of the issues and grievances. In the changing global business scenario, now-a-days business management becomes more complicated, at the same time, a numerous of ethical issues have emerged concurrently. Hence, an extensive considerate of ethical issues and precognitive of alleviate alternatives is needed, so accordingly for these analyses, consequences have been attempted. Earlier, the perception of the ethical issues in business management had linked to the administrative rules and regulations in the business organizations. But currently ethical issues are inconsistent in nature, for instance, employee’s rights issues and professional ethics. Today’s business environment, the ethical issues like honesty, fairness, and justice are the important and main issues that are constituting a complicated dilemma and impasse to the business management. Some of the ethical issues in business management are diversity issues; decision-making issues; compliance and grievance issues; health and safety issues; social networking ethics; harassment and discrimination in the work place; social media rants; ethics in accounting practices; whistleblowing; non-disclosure and corporate espionage; toxic work place culture; technology and privacy practices; questionable use of company technology; unethical leadership; and conflicting goals, etc. The objective of this research paper is to study the various aspects of ethical issues in business management and provide a way of resolving them.","PeriodicalId":105802,"journal":{"name":"ISBR Management Journal","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130681186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-28DOI: 10.52184/isbrmj.v6i02.112
Nikitha N R
Conversational AI is a technology that allows artificial intelligence (AI) systems such as Chatbots to engage with people in a human like manner. It enables communication between humans and computers easy and natural by bridging the gap between human and computer language. Recent industry reports indicate that more than 80% of all businesses are considering integrating chatbots within the next five years. Many service providers are already using chatbots, but most applications have focused on cost saving and automation to partially replace human service encounters. However, little is known about the mechanisms and the process of value co-creation enabled by AI. While scholars agree that AI technology significantly changes human activities and human resources, currently we do not have an adequate understanding of how humans and AI technology interact in value co-creation. Thus, the study was conducted to understand the interface between AI and customers, and to analyze the various factors which play pivotal role in better customer satisfaction. Therefore to do this, we used exploratory factor analysis by taking in 11 variables which could possible made an impact on the customers. We devised a structured questionnaire from those 11 variables and responses were taken in 5 point scales. Out of the responses we were able to analyse underlying constructs and analyse the factors which contributes to this cause.
{"title":"Conversational AI: Indispensable way to attract and retain customers","authors":"Nikitha N R","doi":"10.52184/isbrmj.v6i02.112","DOIUrl":"https://doi.org/10.52184/isbrmj.v6i02.112","url":null,"abstract":"Conversational AI is a technology that allows artificial intelligence (AI) systems such as Chatbots to engage with people in a human like manner. It enables communication between humans and computers easy and natural by bridging the gap between human and computer language. Recent industry reports indicate that more than 80% of all businesses are considering integrating chatbots within the next five years. Many service providers are already using chatbots, but most applications have focused on cost saving and automation to partially replace human service encounters. However, little is known about the mechanisms and the process of value co-creation enabled by AI. While scholars agree that AI technology significantly changes human activities and human resources, currently we do not have an adequate understanding of how humans and AI technology interact in value co-creation. Thus, the study was conducted to understand the interface between AI and customers, and to analyze the various factors which play pivotal role in better customer satisfaction. Therefore to do this, we used exploratory factor analysis by taking in 11 variables which could possible made an impact on the customers. We devised a structured questionnaire from those 11 variables and responses were taken in 5 point scales. Out of the responses we were able to analyse underlying constructs and analyse the factors which contributes to this cause.","PeriodicalId":105802,"journal":{"name":"ISBR Management Journal","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133744292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-16DOI: 10.52184/ISBRMJ.V6I01.104
Prashant Singh, Pushpa Kataria
Australia’s demographics are going through structural and cultural impediments, and massive changes are starting to occur in the following five years. The baby boomers’ generation is in the process of retiring. The major task which consumes most of the time was to extract knowledge from the baby boomers. Moreover, it involves identifying and evaluating knowledge from critical employees and will leave the establishment sooner. Succession planning mostly involves employees, which are about to depart the organization in the short term, and new skilled employees will engage in the function. Effective succession planning requires affirmative responses regarding the department’s organizational culture, functionality, goals and objectives, and relationship with the stakeholders and vision. To deliver high-quality succession planning, it is indispensable to deliver a robust Successor-Incumbent relationship, mutual reliance, open and sincere communication. Therefore, this paper emphasizes the strategic plan for succession planning and explains how critical it is to have clear, trustable, and authentic communication between the successor and the Incumbent.
{"title":"Importance of Communication in Succession Planning – A Critical Analysis of an Australian City Council","authors":"Prashant Singh, Pushpa Kataria","doi":"10.52184/ISBRMJ.V6I01.104","DOIUrl":"https://doi.org/10.52184/ISBRMJ.V6I01.104","url":null,"abstract":"Australia’s demographics are going through structural and cultural impediments, and massive changes are starting to occur in the following five years. The baby boomers’ generation is in the process of retiring. The major task which consumes most of the time was to extract knowledge from the baby boomers. Moreover, it involves identifying and evaluating knowledge from critical employees and will leave the establishment sooner. Succession planning mostly involves employees, which are about to depart the organization in the short term, and new skilled employees will engage in the function. Effective succession planning requires affirmative responses regarding the department’s organizational culture, functionality, goals and objectives, and relationship with the stakeholders and vision. To deliver high-quality succession planning, it is indispensable to deliver a robust Successor-Incumbent relationship, mutual reliance, open and sincere communication. Therefore, this paper emphasizes the strategic plan for succession planning and explains how critical it is to have clear, trustable, and authentic communication between the successor and the Incumbent.","PeriodicalId":105802,"journal":{"name":"ISBR Management Journal","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123252517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-16DOI: 10.52184/ISBRMJ.V6I01.109
Deepika R Gupta
Though organizational citizenship behavior (OCB) is not enforceable by any organization, it is a voluntary behavior of employees which promotes the effective functioning of any organization. Organizational citizenship behavior is a multi-dimensional concept. Due to individual behavior and prevailing circumstances, OCB may vary from one organization to another organization or from one section to another section. In line with that, the present study explores the instrument for assessing organizational citizenship behavior in primary and high school teachers in Amritsar. The study has used a descriptive research design and a quantitative approach. The analysis of the data was made with the help of the exploratory and confirmatory factor analysis. The analysis of the data clearly revealed the understanding of different dimensions of organizational citizenship behavior in the context of school education.
{"title":"Construct Measurement and Validation of Organizational Citizenship Behavior in Educational Context: Demographic Differences","authors":"Deepika R Gupta","doi":"10.52184/ISBRMJ.V6I01.109","DOIUrl":"https://doi.org/10.52184/ISBRMJ.V6I01.109","url":null,"abstract":"Though organizational citizenship behavior (OCB) is not enforceable by any organization, it is a voluntary behavior of employees which promotes the effective functioning of any organization. Organizational citizenship behavior is a multi-dimensional concept. Due to individual behavior and prevailing circumstances, OCB may vary from one organization to another organization or from one section to another section. In line with that, the present study explores the instrument for assessing organizational citizenship behavior in primary and high school teachers in Amritsar. The study has used a descriptive research design and a quantitative approach. The analysis of the data was made with the help of the exploratory and confirmatory factor analysis. The analysis of the data clearly revealed the understanding of different dimensions of organizational citizenship behavior in the context of school education.","PeriodicalId":105802,"journal":{"name":"ISBR Management Journal","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131584915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-16DOI: 10.52184/ISBRMJ.V6I01.108
D. R., Aishwarya Korishettar
In recent years, we have observed substantial choices provided to consumers due to the rise of e-commerce. The products and the product-related suggestions provided by the various recommender systems have been found to be noteworthy given the enormous data available and information overload. The customers are not worried about the complexity of these algorithms but want the automated process to recommend product-related items of their choices. The study is an attempt to understand whether customers make purchase decisions online using the suggestions recommended across various product lines. For the study, responses of the customers were collected using a structured questionnaire and results were analysed to examine if respondents of different demographic characteristics make purchase related decisions based on the suggestions by recommendation systems.
{"title":"Recommender systems: Are users taking the recommendations seriously?","authors":"D. R., Aishwarya Korishettar","doi":"10.52184/ISBRMJ.V6I01.108","DOIUrl":"https://doi.org/10.52184/ISBRMJ.V6I01.108","url":null,"abstract":"In recent years, we have observed substantial choices provided to consumers due to the rise of e-commerce. The products and the product-related suggestions provided by the various recommender systems have been found to be noteworthy given the enormous data available and information overload. The customers are not worried about the complexity of these algorithms but want the automated process to recommend product-related items of their choices. The study is an attempt to understand whether customers make purchase decisions online using the suggestions recommended across various product lines. For the study, responses of the customers were collected using a structured questionnaire and results were analysed to examine if respondents of different demographic characteristics make purchase related decisions based on the suggestions by recommendation systems.","PeriodicalId":105802,"journal":{"name":"ISBR Management Journal","volume":"71 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116382917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose -Response to the sudden pandemic, COVID-19 drastic shift of work practices requires the implementation of an e-learning system, but their adoption requires a thorough understanding of the user acceptance process. Our key effort is to incorporate a framework, “internet experience” to determine the existing Technology Acceptance Model (TAM) applicability in describing students’ s e-learning decisions in Haryana state. Design/methodology- The researcher has administered a questionnaire based on TAM’s constructs and collected data from UG and PG students of Haryana state of India. Findings – The results revealed that perceived usefulness (PU) has a significant positive relationship with continuous usage intention (CUI) whilst, perceived ease of use (PEOU), computer self-efficacy (CSE) and internet experience (IE) have not. Attitude towards E-learning system (ATELS) has found no relevance in this model. Originality/value Majority research has been done using the TAM model in a developed nation. Empirical study has not been done in Haryana state so far.
{"title":"Validating the TAM model in Haryana state of India: During COVID-19","authors":"Komal Goyal, Ashutosh Nigam, Neha Goyal, Manisha Goyal","doi":"10.52184/ISBRMJ.V6I01.107","DOIUrl":"https://doi.org/10.52184/ISBRMJ.V6I01.107","url":null,"abstract":"Purpose -Response to the sudden pandemic, COVID-19 drastic shift of work practices requires the implementation of an e-learning system, but their adoption requires a thorough understanding of the user acceptance process. Our key effort is to incorporate a framework, “internet experience” to determine the existing Technology Acceptance Model (TAM) applicability in describing students’ s e-learning decisions in Haryana state.\u0000\u0000\u0000Design/methodology- The researcher has administered a questionnaire based on TAM’s constructs and collected data from UG and PG students of Haryana state of India.\u0000\u0000\u0000Findings – The results revealed that perceived usefulness (PU) has a significant positive relationship with continuous usage intention (CUI) whilst, perceived ease of use (PEOU), computer self-efficacy (CSE) and internet experience (IE) have not. Attitude towards E-learning system (ATELS) has found no relevance in this model.\u0000\u0000\u0000Originality/value Majority research has been done using the TAM model in a developed nation. Empirical study has not been done in Haryana state so far.","PeriodicalId":105802,"journal":{"name":"ISBR Management Journal","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129044000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-16DOI: 10.52184/ISBRMJ.V6I01.106
Veena Shenoy, S. Mahendher, Shubham Hemani
The purpose of this paper is to understand the ideologies, intent, and reasoning which prompt the millennials to take or shun the vaccine. The study incubates Rural, Urban and Religious sentiments that affect the preferences of inoculation, modify our decision-making process toward mass immunizations, and contribute to vaccine waste in many areas. We hope to convey the fear of not getting the vaccine as well as the elements that encourage folks to immunize themselves for the greater good in this study. Rural approach to vaccine hesitancy is fuelled by rumors, myths—whilst driven by limited access to the outside world. Urban vaccine hesitancy is driven by the abundance of information—giving rise to conspiracy theorists. Religious reluctance to vaccination is driven by notional norms opposing cure by modern treatment.
{"title":"Covid 19 Pandemic, Vaccination—Rural, Urban and Religious Perspectives","authors":"Veena Shenoy, S. Mahendher, Shubham Hemani","doi":"10.52184/ISBRMJ.V6I01.106","DOIUrl":"https://doi.org/10.52184/ISBRMJ.V6I01.106","url":null,"abstract":"The purpose of this paper is to understand the ideologies, intent, and reasoning which prompt the millennials to take or shun the vaccine. The study incubates Rural, Urban and Religious sentiments that affect the preferences of inoculation, modify our decision-making process toward mass immunizations, and contribute to vaccine waste in many areas. We hope to convey the fear of not getting the vaccine as well as the elements that encourage folks to immunize themselves for the greater good in this study. Rural approach to vaccine hesitancy is fuelled by rumors, myths—whilst driven by limited access to the outside world. Urban vaccine hesitancy is driven by the abundance of information—giving rise to conspiracy theorists. Religious reluctance to vaccination is driven by notional norms opposing cure by modern treatment.","PeriodicalId":105802,"journal":{"name":"ISBR Management Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131079829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：