This research is aimed to describe the communication patterns of the Presidential Palace journalists when they want to get and write news. The journalists who were assigned in Predidential Palace must come from different media. There were dozens of journalists from various media who were assigned in the Presidential Palace. However, the Presidential Palace journalists had been seen as prestigious because they were assigned in important posts. This research used a constructivist paradigm approach. The dats collection was carried out by observing and interviewing the journalists in the field. In writing news, the Presidential Palace journalists were also bounded by the agreement between the journalists from various media who are assigned to the Presidential Palace. The results showed that Presidential Palace journalists shared news with each other and established communication, so that everyone could get news. Among the Presidential Palace journalists, sharing the results of interviews was common. This condition made the news that appeared in various media, especially online, to be almost the same, even though the angle chosen is different. They also did not know the practice of breaking into or looking for exclusive news, because if that happened, the access to information could be closed.
{"title":"Pola Komunikasi Wartawan Istana dalam Membuat Berita","authors":"Erik Purnama Putra","doi":"10.51544/jlmk.v5i1.1634","DOIUrl":"https://doi.org/10.51544/jlmk.v5i1.1634","url":null,"abstract":"This research is aimed to describe the communication patterns of the Presidential Palace journalists when they want to get and write news. The journalists who were assigned in Predidential Palace must come from different media. There were dozens of journalists from various media who were assigned in the Presidential Palace. However, the Presidential Palace journalists had been seen as prestigious because they were assigned in important posts. This research used a constructivist paradigm approach. The dats collection was carried out by observing and interviewing the journalists in the field. In writing news, the Presidential Palace journalists were also bounded by the agreement between the journalists from various media who are assigned to the Presidential Palace. The results showed that Presidential Palace journalists shared news with each other and established communication, so that everyone could get news. Among the Presidential Palace journalists, sharing the results of interviews was common. This condition made the news that appeared in various media, especially online, to be almost the same, even though the angle chosen is different. They also did not know the practice of breaking into or looking for exclusive news, because if that happened, the access to information could be closed.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129689583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Product without halal certification still become pro and contra in Indonesia's people whose mostly Muslim. These phenomena cause cognitive dissonance in some of Indonesia's people consumer behavior. This dissonance happens because there are values and culture that influence the consumer behavior on products without halal certification buying process. With those phenomena, this research examines the dissonance process of buying the products without halal certification. The research method used is the literature review, using secondary data from scientific journals, books, and media articles. The result of this research shows that some of Indonesia's Muslims being worried if there's no halal certification because there is some difference in value & culture with the product.
{"title":"Disonansi Kognitif Dalam Perilaku Konsumen Masyarakat Indonesia Terhadap Pembelian Produk Tanpa Logo Halal","authors":"Inke Nur Dewanti, Irwansyah Irwansyah","doi":"10.51544/JLMK.V5I1.1657","DOIUrl":"https://doi.org/10.51544/JLMK.V5I1.1657","url":null,"abstract":"Product without halal certification still become pro and contra in Indonesia's people whose mostly Muslim. These phenomena cause cognitive dissonance in some of Indonesia's people consumer behavior. This dissonance happens because there are values and culture that influence the consumer behavior on products without halal certification buying process. With those phenomena, this research examines the dissonance process of buying the products without halal certification. The research method used is the literature review, using secondary data from scientific journals, books, and media articles. The result of this research shows that some of Indonesia's Muslims being worried if there's no halal certification because there is some difference in value & culture with the product. \u0000 ","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131758606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the organizational control team of the TikaUdjo production program. The proposed research statement is what the organization controls on the TikaUdjo program production team. The theory that researchers use to obtain data uses organizational control theory. The research method used is a descriptive qualitative approach with a post-positivism paradigm. The research subjects are producers, assistant producers and broadcasters in obtaining accurate data, and the object of research is the control of the production team of the TikaUdjo program organization on Bahana Radio 101.8 FM Jakarta. Collecting data obtained through in-depth interviews and participant observation conducted on key informants and informants. Other data were obtained from Key Informants, informants, and various other data sources. The results of this study indicate that the TikaUdjo program production team at Radio Bahana 101.8 FM Jakarta consistently implements four concepts of organizational control theory by Phillip Tompkins, George Cheney, and their colleagues. The conclusion of this research is that the production team performs the four control theory concepts quite well, and it can be accounted for in which these four theoretical concepts are the processes that the production team does in producing the event program.
{"title":"Kendali Komunikasi Tim Produksi Program “Tikaudjo” pada Radio Bahana 101.8 FM Jakarta","authors":"Ketut Wiriyanto, Ahmad Toni","doi":"10.51544/jlmk.v5i1.1679","DOIUrl":"https://doi.org/10.51544/jlmk.v5i1.1679","url":null,"abstract":"This study aims to determine the organizational control team of the TikaUdjo production program. The proposed research statement is what the organization controls on the TikaUdjo program production team. The theory that researchers use to obtain data uses organizational control theory. The research method used is a descriptive qualitative approach with a post-positivism paradigm. The research subjects are producers, assistant producers and broadcasters in obtaining accurate data, and the object of research is the control of the production team of the TikaUdjo program organization on Bahana Radio 101.8 FM Jakarta. Collecting data obtained through in-depth interviews and participant observation conducted on key informants and informants. Other data were obtained from Key Informants, informants, and various other data sources. The results of this study indicate that the TikaUdjo program production team at Radio Bahana 101.8 FM Jakarta consistently implements four concepts of organizational control theory by Phillip Tompkins, George Cheney, and their colleagues. The conclusion of this research is that the production team performs the four control theory concepts quite well, and it can be accounted for in which these four theoretical concepts are the processes that the production team does in producing the event program.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"171 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117295325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rapid development of technology and information in the digital era has an impact on the increasing use of social media which has brought significant changes to society. Social media has now been used by the community for various purposes, one of which is as a means of finding a partner or what we are familiar with as the phenomenon of online dating or cyber romantic relationships. The absence of a physical presence in cyber romantic relationships can lead to increased uncertainty. By using a qualitative descriptive approach method by collecting various previous studies, this writing was done to find out how the implementation of the uncertainty reduction theory of the cyber romantic relationship phenomenon in Indonesia. The results of this paper reveal that the relationships that exist in cyber romantic relationships tend to take place quickly from the introduction process to the commitment stage. Also, individuals communicate to reduce uncertainty. Passive and interactive strategy are always used in cyber romantic relationships.
{"title":"Teori Reduksi Ketidakpastian dalam Cyber Romantic Relationship","authors":"Ketut Ajeng Sespiani, Monica Apilia, Irwansyah Irwansyah","doi":"10.51544/jlmk.v5i1.1599","DOIUrl":"https://doi.org/10.51544/jlmk.v5i1.1599","url":null,"abstract":"The rapid development of technology and information in the digital era has an impact on the increasing use of social media which has brought significant changes to society. Social media has now been used by the community for various purposes, one of which is as a means of finding a partner or what we are familiar with as the phenomenon of online dating or cyber romantic relationships. The absence of a physical presence in cyber romantic relationships can lead to increased uncertainty. By using a qualitative descriptive approach method by collecting various previous studies, this writing was done to find out how the implementation of the uncertainty reduction theory of the cyber romantic relationship phenomenon in Indonesia. The results of this paper reveal that the relationships that exist in cyber romantic relationships tend to take place quickly from the introduction process to the commitment stage. Also, individuals communicate to reduce uncertainty. Passive and interactive strategy are always used in cyber romantic relationships.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124435066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ika Brianti Hadi S, Endang Kurniawan, Irwansyah Irwansyah
Social media is a rapidly growing phenomenon, not only a growing phenomenon in Indonesia. This development is certainly accompanied by the enthusiasm of the community and the existence of social media as a place of self-expression which is increasingly popular and easier to utilize. One of the most popular social media is YouTube. Youtube is a platform where users can upload, watch and share videos. This easily accessible social media platform makes its users come from all ages. This phenomenon is an opportunity for YouTube content creators to make self-disclosure or self-use which is often personal. Self-disclosure plays an important role in life and in the daily life of an individual does not escape the activity of self-disclosure. Researchers want to see the extent to which youtube users use social media as a means of self-disclosure. This research was conducted based on previous studies with similar cases.
{"title":"Pengungkapan Diri di Situs Media Sosial Youtube","authors":"Ika Brianti Hadi S, Endang Kurniawan, Irwansyah Irwansyah","doi":"10.51544/jlmk.v5i1.1526","DOIUrl":"https://doi.org/10.51544/jlmk.v5i1.1526","url":null,"abstract":"Social media is a rapidly growing phenomenon, not only a growing phenomenon in Indonesia. This development is certainly accompanied by the enthusiasm of the community and the existence of social media as a place of self-expression which is increasingly popular and easier to utilize. One of the most popular social media is YouTube. Youtube is a platform where users can upload, watch and share videos. This easily accessible social media platform makes its users come from all ages. This phenomenon is an opportunity for YouTube content creators to make self-disclosure or self-use which is often personal. Self-disclosure plays an important role in life and in the daily life of an individual does not escape the activity of self-disclosure. Researchers want to see the extent to which youtube users use social media as a means of self-disclosure. This research was conducted based on previous studies with similar cases.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128286179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mesiono Mesiono, Yusuf Hadijaya, Abdillah Abdillah, Suwandi Suwandi
This study uses qualitative research, the subject of this research is public relations management in SMP IT Al-Hijrah Deli Serdang in shaping the quality of digital-based education services. Digitalization systems in improving the quality of education services such as using virtual accounts in the process of paying school fees. The role of public relations in improving the quality of digitalization-based education at SMP IT Al-Hijrah Deli Serdang . Already implementing a digitalization system in conveying information about student development, student financial administration, attendance, student and teacher attendance and so on The policies formulated by SMP IT Al-Hijrah Deli Serdang related to the implementation of public relations management in improving digitalization-based education services have been formulated properly and accordingly the needs of stakeholders are also realized through various strategic programs. Although overall it has not yet fulfilled the stages of good policy formulation. Public relations management has a role in the dissemination of policies and commitment in implementing the ability to improve the quality of education based on digitalization at SMP IT Al-Hijrah Deli Serdang , the management planning process in improving digitalization-based education services is considered sufficient. good and cooperative by involving related elements. The role of public relations management in improving the quality of digitalization-based education services still tends to be a reactive formal institution but less progressive so that the organization has not been able to accelerate the process of implementing digitalization-based education quality services at SMP IT Al-Hijrah Deli Serdang so that the image of public relations management in improving the quality of education services is still lacking. and due to a lack of commitment from all stakeholders at SMP IT Al-Hijrah Deli Serdang .
本研究采用定性研究，本研究的主题是公共关系管理在SMP IT Al-Hijrah Deli Serdang中塑造数字教育服务质量。数字化系统在提高教育服务质量方面，如在支付学费的过程中使用虚拟账户。公共关系在提高SMP IT Al-Hijrah Deli Serdang数字化教育质量中的作用。已经在传达学生发展、学生财务管理、考勤、学生和教师考勤等信息方面实施了数字化系统。SMP IT Al-Hijrah Deli Serdang制定的有关实施公共关系管理以改善数字化教育服务的政策已经适当制定，相应的，利益相关者的需求也通过各种战略计划得到实现。虽然总体上还没有达到良好政策制定的阶段。在SMP IT Al-Hijrah Deli Serdang，公共关系管理在政策和承诺的传播中发挥作用，以实施提高基于数字化的教育质量的能力，改善基于数字化的教育服务的管理规划过程被认为是充分的。良好的协作能力，涉及相关因素。公共关系管理在提高数字化教育服务质量方面的作用仍然倾向于一个被动的正式机构，而不是进步的机构，因此该组织无法加速SMP IT Al-Hijrah Deli Serdang实施数字化教育质量服务的过程，因此公共关系管理在提高教育服务质量方面的形象仍然缺乏。由于SMP IT Al-Hijrah Deli Serdang缺乏所有利益相关者的承诺。
{"title":"Implementasi Manajemen Humas dalam Peningkatan Mutu Layanan Berbasis Digital di SMP Islam Terpadu Al-Hijrah Deli Serdang","authors":"Mesiono Mesiono, Yusuf Hadijaya, Abdillah Abdillah, Suwandi Suwandi","doi":"10.51544/JLMK.V5I1.1646","DOIUrl":"https://doi.org/10.51544/JLMK.V5I1.1646","url":null,"abstract":"This study uses qualitative research, the subject of this research is public relations management in SMP IT Al-Hijrah Deli Serdang in shaping the quality of digital-based education services. Digitalization systems in improving the quality of education services such as using virtual accounts in the process of paying school fees. The role of public relations in improving the quality of digitalization-based education at SMP IT Al-Hijrah Deli Serdang . Already implementing a digitalization system in conveying information about student development, student financial administration, attendance, student and teacher attendance and so on The policies formulated by SMP IT Al-Hijrah Deli Serdang related to the implementation of public relations management in improving digitalization-based education services have been formulated properly and accordingly the needs of stakeholders are also realized through various strategic programs. Although overall it has not yet fulfilled the stages of good policy formulation. Public relations management has a role in the dissemination of policies and commitment in implementing the ability to improve the quality of education based on digitalization at SMP IT Al-Hijrah Deli Serdang , the management planning process in improving digitalization-based education services is considered sufficient. good and cooperative by involving related elements. The role of public relations management in improving the quality of digitalization-based education services still tends to be a reactive formal institution but less progressive so that the organization has not been able to accelerate the process of implementing digitalization-based education quality services at SMP IT Al-Hijrah Deli Serdang so that the image of public relations management in improving the quality of education services is still lacking. and due to a lack of commitment from all stakeholders at SMP IT Al-Hijrah Deli Serdang .","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"131 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115895800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Humor can be used to convey messages, one of which is about COVID-19. Using humor in conveying messages of COVID-19 is done by one of the humor writers in Bandung, Taufik Faturohman, through his Instagram account @t_faturohman. Messages posted on the account are writes in Sundanese. The choice of Sundanese language and humor in conveying messages is conducted to make messages easier to receive, and the receivers feel entertained. In addition, the use of Sundanese language remains sustainable. This study analyses messages related to COVID-19 on the @t_faturohman Instagram account, using Roland Barthes' semiotic analysis. The method used is qualitative with data collection techniques through text observation and library source enrichment. The object of his research is posts related to COVID-19. Data analysis used the Miles and Huberman analysis techniques. The results show that behind the humorous style conveyed there is an informative and educational meaning in the messages on the @t_faturohman account related to COVID-19
{"title":"Humor dan Covid-19: Makna Pesan dalam Akun Instagram @t_faturohman","authors":"Santi Susanti, T. Rahmawati","doi":"10.51544/jlmk.v5i1.1785","DOIUrl":"https://doi.org/10.51544/jlmk.v5i1.1785","url":null,"abstract":"Humor can be used to convey messages, one of which is about COVID-19. Using humor in conveying messages of COVID-19 is done by one of the humor writers in Bandung, Taufik Faturohman, through his Instagram account @t_faturohman. Messages posted on the account are writes in Sundanese. The choice of Sundanese language and humor in conveying messages is conducted to make messages easier to receive, and the receivers feel entertained. In addition, the use of Sundanese language remains sustainable. This study analyses messages related to COVID-19 on the @t_faturohman Instagram account, using Roland Barthes' semiotic analysis. The method used is qualitative with data collection techniques through text observation and library source enrichment. The object of his research is posts related to COVID-19. Data analysis used the Miles and Huberman analysis techniques. The results show that behind the humorous style conveyed there is an informative and educational meaning in the messages on the @t_faturohman account related to COVID-19","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"13 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121018870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to identify, analyze and describe Al-Ittihadiyah's communication strategy in developing the Da'wah Program in North Sumatra. In this research, there are Al-Ittihadiyah communication strategies, da'wah programs and the obstacles and successes that have been carried out by Al-Ittihadiyah North Sumatra. This study uses a qualitative method with the type of field research that describes the results of research objectively to the conditions and characteristics encountered in the field. Data collection techniques in this study using observation, interviews and documentation. The data analysis of this research used data reduction, data presentation, and conclusion drawing. The validity of the data collected is checked. The results of this study are the communication strategies carried out by Al-Ittihadiyah North Sumatra in developing a da'wah program using 5 communication strategies, namely; wisdom communication strategy, communication strategy mau'izhatul hasanah, communication strategy by mahabbah, top-down communication, bottom-up communication. North Sumatra Al-Ittihadiyah da'wah programs aimed at the benefit of the community consist of 4 parts, namely programs in the field of da'wah, programs in education, programs in the social sector and programs in the field of public economy, each of which has many activities. Obstacles that occur when developing a da'wah program are divided into two parts, namely internal and external, internal factors, namely lack of funding and lack of communication and time sharing because the board of Al-Ittihadiyah each has a job, and external factors, namely the conditions of the community faced and the lack of people who know about this organization even though this organization is an original organization founded in North Sumatra. The success of the da'wah program achieved by Al-Ittihadiyah North Sumatra is also very satisfying, seen from the large number of people in minority areas who have converted to Islam and are still being nurtured until now, many people are aware of this organization, ongoing training, schools that are continuously being built and already has its own university and other Islamic development center developments.
本研究旨在识别、分析和描述Al-Ittihadiyah在北苏门答腊发展达瓦计划中的传播策略。在本研究中，有Al-Ittihadiyah的传播策略、da'wah计划以及Al-Ittihadiyah North Sumatra所实施的障碍和成功。本研究采用定性的方法，采用实地调研的类型，将研究结果客观地描述到实地遇到的条件和特点。本研究采用观察法、访谈法和文献法收集数据。本研究的数据分析采用数据缩减、数据呈现、结论绘制等方法。检查所收集数据的有效性。本研究的结果是Al-Ittihadiyah North Sumatra在制定da'wah计划时使用的5种传播策略，即;智慧沟通策略，mau'izhatul hasanah沟通策略，mahabbah沟通策略，自上而下沟通，自下而上沟通。北苏门答腊Al-Ittihadiyah da'wah旨在造福社区的项目包括4个部分，即da'wah领域的项目、教育领域的项目、社会部门的项目和公共经济领域的项目，每个项目都有许多活动。发展da'wah项目时遇到的障碍分为两部分，即内部和外部因素，内部因素，即缺乏资金，缺乏沟通和时间分配，因为Al-Ittihadiyah的董事会每个人都有自己的工作，外部因素，即所面临的社区条件以及缺乏了解该组织的人，尽管该组织是在北苏门答腊成立的原始组织。Al-Ittihadiyah North Sumatra的da'wah项目取得的成功也非常令人满意，从少数民族地区大量皈依伊斯兰教的人来看，直到现在仍在培养，许多人都知道这个组织，正在进行培训，不断建立学校，已经有了自己的大学和其他伊斯兰发展中心的发展。
{"title":"Strategi Komunikasi Al-Ittihadiyah Sumatera Utara dalam Mengembangkan Dakwah di Sumatera Utara","authors":"Rahmi Fitra Ulwani, Mailin Mailin, Zainun Zainun","doi":"10.51544/jlmk.v5i1.1496","DOIUrl":"https://doi.org/10.51544/jlmk.v5i1.1496","url":null,"abstract":"This study aims to identify, analyze and describe Al-Ittihadiyah's communication strategy in developing the Da'wah Program in North Sumatra. In this research, there are Al-Ittihadiyah communication strategies, da'wah programs and the obstacles and successes that have been carried out by Al-Ittihadiyah North Sumatra. This study uses a qualitative method with the type of field research that describes the results of research objectively to the conditions and characteristics encountered in the field. Data collection techniques in this study using observation, interviews and documentation. The data analysis of this research used data reduction, data presentation, and conclusion drawing. The validity of the data collected is checked. The results of this study are the communication strategies carried out by Al-Ittihadiyah North Sumatra in developing a da'wah program using 5 communication strategies, namely; wisdom communication strategy, communication strategy mau'izhatul hasanah, communication strategy by mahabbah, top-down communication, bottom-up communication. North Sumatra Al-Ittihadiyah da'wah programs aimed at the benefit of the community consist of 4 parts, namely programs in the field of da'wah, programs in education, programs in the social sector and programs in the field of public economy, each of which has many activities. Obstacles that occur when developing a da'wah program are divided into two parts, namely internal and external, internal factors, namely lack of funding and lack of communication and time sharing because the board of Al-Ittihadiyah each has a job, and external factors, namely the conditions of the community faced and the lack of people who know about this organization even though this organization is an original organization founded in North Sumatra. The success of the da'wah program achieved by Al-Ittihadiyah North Sumatra is also very satisfying, seen from the large number of people in minority areas who have converted to Islam and are still being nurtured until now, many people are aware of this organization, ongoing training, schools that are continuously being built and already has its own university and other Islamic development center developments.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121801490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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