As a social being, human freedom is something that cannot be measured. Every human being has freedom over himself, free to choose, act, and determine. Freedom in this social life of course has levels. Starting from the smallest environment, namely family, social, to the state. However, on the other hand, it can be said that there is no absolute absolute freedom. Basically every freedom has limitations. The meaning of this freedom actually cannot be separated from responsibility. It can be said that freedom and responsibility go hand in hand. This study aims to further analyze the freedom of expression, speech, and action seen from the scientific perspective of the philosophy of communication on the phenomena that occur in the digital era. In addition, this study wants to see whether the meaning of freedom on YouTube social media is still accompanied by the values of responsibility and norms in Indonesia.
{"title":"Memaknai Arti Kebebasan Manusia Pada Media Sosial Studi Kasus Pada Konten Youtube","authors":"Endang Kurniawan","doi":"10.51544/jlmk.v6i1.2803","DOIUrl":"https://doi.org/10.51544/jlmk.v6i1.2803","url":null,"abstract":"As a social being, human freedom is something that cannot be measured. Every human being has freedom over himself, free to choose, act, and determine. Freedom in this social life of course has levels. Starting from the smallest environment, namely family, social, to the state. However, on the other hand, it can be said that there is no absolute absolute freedom. Basically every freedom has limitations. The meaning of this freedom actually cannot be separated from responsibility. It can be said that freedom and responsibility go hand in hand. This study aims to further analyze the freedom of expression, speech, and action seen from the scientific perspective of the philosophy of communication on the phenomena that occur in the digital era. In addition, this study wants to see whether the meaning of freedom on YouTube social media is still accompanied by the values of responsibility and norms in Indonesia.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121417383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tiktok is a social media that now has the potential to promote products ranging from goods, services, or information that can be delivered quickly. The context of communication teaches several important roles including about 'messages', how good message content will bring up a person's responsive attitude, so that messages in the realm of promotion on the Tiktok platform are to show content ideas in visual form. Problems or social phenomena regarding visual violence or cyberbullying are a form of shared unrest, so the Ministry of Information and Communication (KOMINFO) collaborates with Tiktok to promote a #CiptakanKebaikan campaign to provide understanding and create digital forms of conversation in the current era. This study uses a qualitative method where researchers see how this campaign is formed so as to form a Digital Literacy. The researcher uses the Critical Discourse Analysis approach as an accurate form to reflect on how the analysis is built in the campaign. The researcher analyzed the entire content regarding #CiptakanKebaikan to see how the implementation of this campaign could be utilized by Tiktok social media and the implications of that content for building Digital Literacy. The results of the research show that there are three content used in the #CiptakanKebaikan campaign including storytelling, sharing, and experience.
{"title":"Penerapan Digital Content #CiptakanKebaikan sebagai Bentuk Promosi pada Platform Tiktok","authors":"Ihda 'Ainaya Zulaikha, Khusnul Khotimah","doi":"10.51544/jlmk.v6i1.2844","DOIUrl":"https://doi.org/10.51544/jlmk.v6i1.2844","url":null,"abstract":"Tiktok is a social media that now has the potential to promote products ranging from goods, services, or information that can be delivered quickly. The context of communication teaches several important roles including about 'messages', how good message content will bring up a person's responsive attitude, so that messages in the realm of promotion on the Tiktok platform are to show content ideas in visual form. Problems or social phenomena regarding visual violence or cyberbullying are a form of shared unrest, so the Ministry of Information and Communication (KOMINFO) collaborates with Tiktok to promote a #CiptakanKebaikan campaign to provide understanding and create digital forms of conversation in the current era. This study uses a qualitative method where researchers see how this campaign is formed so as to form a Digital Literacy. The researcher uses the Critical Discourse Analysis approach as an accurate form to reflect on how the analysis is built in the campaign. The researcher analyzed the entire content regarding #CiptakanKebaikan to see how the implementation of this campaign could be utilized by Tiktok social media and the implications of that content for building Digital Literacy. The results of the research show that there are three content used in the #CiptakanKebaikan campaign including storytelling, sharing, and experience.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122544221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper examines how standpoint theory is used in various research studies based on communication theory. The standpoint theory proposed by Sandra Harding focuses on how the marginalized power, which is no greater than the dominant, is placed in society. This theory clarifies the point of view that differences in equality between people can be presents in gender, sexual orientation, race, or ethnicity. Scientific writing uses a qualitative approach with the use of literature review methods, the methods which focuses on previous research in the past five years (starting from 2021).
{"title":"Fenomena Keberadaan Kaum Marginal dalam Masyarakat: Sebuah Kajian Literatur Standpoint Theory","authors":"Kinanthi Fatwasuci, Irwansyah Irwansyah","doi":"10.51544/jlmk.v6i1.1669","DOIUrl":"https://doi.org/10.51544/jlmk.v6i1.1669","url":null,"abstract":"This paper examines how standpoint theory is used in various research studies based on communication theory. The standpoint theory proposed by Sandra Harding focuses on how the marginalized power, which is no greater than the dominant, is placed in society. This theory clarifies the point of view that differences in equality between people can be presents in gender, sexual orientation, race, or ethnicity. Scientific writing uses a qualitative approach with the use of literature review methods, the methods which focuses on previous research in the past five years (starting from 2021).","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131352878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sharenting has become popular activities done by artists and celebrities. Sharenting is categorized as the activity of sharing photos or videos of children on social media, where the child's personal information can be accessed by the public. Through descriptive qualitative approach and observation on Raffi Ahmad and Nagita Slavina’s Instagram account, this paper aims to point out Rafatar’s existence emphasising on sharenting practices. The results showed that the sharenting practices carried out by the two couples ignored the essence of Rafathar's right to privacy by not maintaining Rafathar's subjectivity and prioritizing financial gain. The form response of criticism or public support for the practice of sharenting, is only a form of objectivity by other individuals.
{"title":"Eksistensialisme Rafathar dalam Praktik Sharenting pada Media Sosial Raffi Ahmad dan Nagita Slavina","authors":"Ketut Ajeng Sespiani","doi":"10.51544/jlmk.v6i1.2315","DOIUrl":"https://doi.org/10.51544/jlmk.v6i1.2315","url":null,"abstract":"Sharenting has become popular activities done by artists and celebrities. Sharenting is categorized as the activity of sharing photos or videos of children on social media, where the child's personal information can be accessed by the public. Through descriptive qualitative approach and observation on Raffi Ahmad and Nagita Slavina’s Instagram account, this paper aims to point out Rafatar’s existence emphasising on sharenting practices. The results showed that the sharenting practices carried out by the two couples ignored the essence of Rafathar's right to privacy by not maintaining Rafathar's subjectivity and prioritizing financial gain. The form response of criticism or public support for the practice of sharenting, is only a form of objectivity by other individuals.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122342521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mall Sampah is present as a solution in effective and efficient waste management that seeks to utilize waste, which has the advantage of added value and utilizes mobile application-based technology. The purpose of this study is to explore the application of CMC in a mobile application-based garbage collection service in the digital era. The research method used in this study uses a qualitative method with a phenomenological approach. With data collection techniques in the form of in-depth interviews with informants. The results of the study found that the application of CMC in the Garbage Mall application can fulfill three important assumptions in CMC, namely communication as a process of exchanging information, where in this application communication interactions have been built between Garbage Mall users and collectors, then mediation acts as a technology that can assist in transferring information such as the Garbage Mall application and several supporting platforms in user communication and garbage pickers such as Whatsapp Messenger, email and telephone, after that the last basic assumption is that the computer is a tool in running technology so that humans can still interact with each other such as using cell phones/ smartphone.
{"title":"Penerapan Computer Mediated Communication Mobile Application Mall Sampah Sebagai Layanan Penjemputan Sampah di Era Digital","authors":"Nadya Ananda Rezky Ichwan","doi":"10.51544/jlmk.v6i1.2280","DOIUrl":"https://doi.org/10.51544/jlmk.v6i1.2280","url":null,"abstract":"Mall Sampah is present as a solution in effective and efficient waste management that seeks to utilize waste, which has the advantage of added value and utilizes mobile application-based technology. The purpose of this study is to explore the application of CMC in a mobile application-based garbage collection service in the digital era. The research method used in this study uses a qualitative method with a phenomenological approach. With data collection techniques in the form of in-depth interviews with informants. The results of the study found that the application of CMC in the Garbage Mall application can fulfill three important assumptions in CMC, namely communication as a process of exchanging information, where in this application communication interactions have been built between Garbage Mall users and collectors, then mediation acts as a technology that can assist in transferring information such as the Garbage Mall application and several supporting platforms in user communication and garbage pickers such as Whatsapp Messenger, email and telephone, after that the last basic assumption is that the computer is a tool in running technology so that humans can still interact with each other such as using cell phones/ smartphone.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125378027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In 2020, Indonesia has held simultaneous regional head elections which held governor elections in 9 provinces, mayor elections in 37 cities and regent elections in 224 regencies. Candidates in general elections often use surveys as a reference in estimating their potential for victory, even though to conduct popularity, acceptability and electability surveys require a high level of validity and reliability, for this reason, a large survey team is needed in distributing questionnaires and large funds for operational needs, so it is necessary to develop alternative methods of data collection in predicting candidate winner, other than survey methods. Google Trend as a service from Google that provides site search statistics by displaying the popularity of keyword within a certain time range where statistical results can be displayed by region has the potential to be an alternative method to surveys. In several previous studies in the United States and Canada, Google Trend managed to correctly predict the winner of the presidential election in the US and the winner of the election in Canada. This research fills a gap in the Indonesian context to see the accuracy of Google Trend in predicting the winner of the governor election in 9 provinces in the simultaneous regional elections in 2020. As a result, Google Trend succeeded in predicting the victory of candidates in Jambi, Central Kalimantan, North Sulawesi, West Sumatra; while doubtful in Bengkulu and South Kalimantan; and Google Trend is not accurate in predicting in North Kalimantan, Riau Islands and Central Sulawesi. Google Trend's lack of accuracy in predicting the governor's candidate victory in Indonesia is allegedly because Google Trend's services in Indonesia have not reached the district/district level compared to the United States and Canada which have reached the district/sub-district level. In addition, as an alternative method, there are a number of important notes for Google Trend because it has not been able to distinguish the tone of news whether it is positive or negative because Google Trend is still focused on the number of keyword searches that are most sought after by users, even though the tone of the news is important to see public sentiment.
{"title":"Mediatisasi Politik dan Perilaku Pemilih: Penggunaan Google Trend Sebagai Metode Alternatif Memprediksi Kemenangan Kandidat","authors":"Eric Fernardo","doi":"10.51544/jlmk.v6i1.2454","DOIUrl":"https://doi.org/10.51544/jlmk.v6i1.2454","url":null,"abstract":"In 2020, Indonesia has held simultaneous regional head elections which held governor elections in 9 provinces, mayor elections in 37 cities and regent elections in 224 regencies. Candidates in general elections often use surveys as a reference in estimating their potential for victory, even though to conduct popularity, acceptability and electability surveys require a high level of validity and reliability, for this reason, a large survey team is needed in distributing questionnaires and large funds for operational needs, so it is necessary to develop alternative methods of data collection in predicting candidate winner, other than survey methods. Google Trend as a service from Google that provides site search statistics by displaying the popularity of keyword within a certain time range where statistical results can be displayed by region has the potential to be an alternative method to surveys. In several previous studies in the United States and Canada, Google Trend managed to correctly predict the winner of the presidential election in the US and the winner of the election in Canada. This research fills a gap in the Indonesian context to see the accuracy of Google Trend in predicting the winner of the governor election in 9 provinces in the simultaneous regional elections in 2020. As a result, Google Trend succeeded in predicting the victory of candidates in Jambi, Central Kalimantan, North Sulawesi, West Sumatra; while doubtful in Bengkulu and South Kalimantan; and Google Trend is not accurate in predicting in North Kalimantan, Riau Islands and Central Sulawesi. Google Trend's lack of accuracy in predicting the governor's candidate victory in Indonesia is allegedly because Google Trend's services in Indonesia have not reached the district/district level compared to the United States and Canada which have reached the district/sub-district level. In addition, as an alternative method, there are a number of important notes for Google Trend because it has not been able to distinguish the tone of news whether it is positive or negative because Google Trend is still focused on the number of keyword searches that are most sought after by users, even though the tone of the news is important to see public sentiment.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114473509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the digital space that is now increasingly dominating our lives, there are challenges and new social situations that require us to adapt. Cognitive Dissonance Theory (CDT) places a focus on seeing human behavior in situations that are incompatible with the cognition he has. After six decades of CDT's existence, there have been many derivative concepts that can be used to analyze causation in this dissonance situation. Selective exposure is a concept derived from CDT that has received attention from researchers in analyzing the phenomenon of filter bubbles and echo chambers. To examine the application of CDT in a contemporary context, in this digital space, this study was conducted by making a literature review that focuses on elaborating on the theory and context of CDT in use. Using qualitative content analysis from a collection of previous studies, this study maps the relevance of theory to the context of situations in the digital space. The conclusion is that CDT, both based on basic assumptions and derived concepts tested by other researchers, can objectively predict the cause-and-effect of a situation that triggers dissonance in a person's cognition when a situation with similar conditions occurs.
{"title":"Cognitive Dissonance pada Konteks Berkomunikasi dan Mencari Informasi di Ruang Digital: Fenomena Selective Exposure","authors":"Fadhila Hasna Athaya","doi":"10.51544/jlmk.v6i1.2535","DOIUrl":"https://doi.org/10.51544/jlmk.v6i1.2535","url":null,"abstract":"In the digital space that is now increasingly dominating our lives, there are challenges and new social situations that require us to adapt. Cognitive Dissonance Theory (CDT) places a focus on seeing human behavior in situations that are incompatible with the cognition he has. After six decades of CDT's existence, there have been many derivative concepts that can be used to analyze causation in this dissonance situation. Selective exposure is a concept derived from CDT that has received attention from researchers in analyzing the phenomenon of filter bubbles and echo chambers. To examine the application of CDT in a contemporary context, in this digital space, this study was conducted by making a literature review that focuses on elaborating on the theory and context of CDT in use. Using qualitative content analysis from a collection of previous studies, this study maps the relevance of theory to the context of situations in the digital space. The conclusion is that CDT, both based on basic assumptions and derived concepts tested by other researchers, can objectively predict the cause-and-effect of a situation that triggers dissonance in a person's cognition when a situation with similar conditions occurs.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"192 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131335891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Iklan pada dasarnya bertujuan untuk memengaruhi masyarakat. Dalam prosesnya, iklan dapat bersifat informatif atau manipulatif. iklan juga bertujuan memberikan gambaran kepada konsumen agar konsumen tertarik kepada produk yang di iklankan. Perbedaan sifat tersebut tergantung pada upaya dalam mencapai tiga tujuan komunikasi massa dalam periklanan yaitu tujuan kognitif, afektif, dan psikomotorik. Iklan Mi Lemonilo berisikan informasi verbal dan visual yang bertujuan promosi bahwa mi tersebut sehat. Penelitian ini bersifat deskriptif kualitatif dengan menggunakan analisis semiotik model Charles Morris dimana hasil penelitian tersebut akan mengetahui bentuk semantic, sintaksis, dan pragmatik dari iklan Mi Lmonilo tahun 2020 episode “Mie Hebat Untuk Keluarga Sehat”. Bentuk semantik guna mengetahui hubungan tanda dengan maksud disampaikan sebenarnya. Bentuk pragmatik guna mengetahui hubungan dengan penggunaan tanda dan akibatnya dalam satu tingkah lagu yang nyata. Sedangkan, bentuk sintaksis berhubungan dengan tata cara Menyusun tanda secara bersama untuk membentuk satu gabungan tanda yang bisa berupa kata, frasa, kalimat, dan pikiran utuh suatu teks atau konteks.
{"title":"Representasi Makna Iklan Mi Lemonilo Tahun 2020 Episode “Mie Hebat Untuk Keluarga Sehat” (Analisis Semiotik Charles Morris)","authors":"Nur Mahmudah El Madja","doi":"10.51544/jlmk.v5i2.1729","DOIUrl":"https://doi.org/10.51544/jlmk.v5i2.1729","url":null,"abstract":"Iklan pada dasarnya bertujuan untuk memengaruhi masyarakat. Dalam prosesnya, iklan dapat bersifat informatif atau manipulatif. iklan juga bertujuan memberikan gambaran kepada konsumen agar konsumen tertarik kepada produk yang di iklankan. Perbedaan sifat tersebut tergantung pada upaya dalam mencapai tiga tujuan komunikasi massa dalam periklanan yaitu tujuan kognitif, afektif, dan psikomotorik. Iklan Mi Lemonilo berisikan informasi verbal dan visual yang bertujuan promosi bahwa mi tersebut sehat. Penelitian ini bersifat deskriptif kualitatif dengan menggunakan analisis semiotik model Charles Morris dimana hasil penelitian tersebut akan mengetahui bentuk semantic, sintaksis, dan pragmatik dari iklan Mi Lmonilo tahun 2020 episode “Mie Hebat Untuk Keluarga Sehat”. Bentuk semantik guna mengetahui hubungan tanda dengan maksud disampaikan sebenarnya. Bentuk pragmatik guna mengetahui hubungan dengan penggunaan tanda dan akibatnya dalam satu tingkah lagu yang nyata. Sedangkan, bentuk sintaksis berhubungan dengan tata cara Menyusun tanda secara bersama untuk membentuk satu gabungan tanda yang bisa berupa kata, frasa, kalimat, dan pikiran utuh suatu teks atau konteks.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126611870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The presence of digital media, such as social media allows us to connect without any limitations of space and time. Consumption of social media brings changes in various aspects of life, including the habits of communicating and interacting in today's network society. In the political field, social media creates opportunities for political leaders to carry out political communication. As a strategic political communication channel, social media plays a role in receiving and responding to public aspirations. In fact, the use of social media for campaigns by political leaders shows a trend of increasing popularity and electability due to the influence of branding on social media. The use of social media by political leaders in building specific branding is at the core of this article. Political leaders optimize their personal social media accounts for political communication. The positive perception of the public allows for an increase in popularity and electability which brings to the national political stage. This article is a conceptual paper that analyzes the concept of branding in politics in the era of digital political communication by utilizing social media. The author uses relevant literature reviews from previous studies. This article reveals that several political leaders that have been studied have optimized social media to carry out political communication to their citizens. They display digital content to gain public support and trust, and display branding as a populist, professional, humanist, and responsible political leader.
{"title":"Komunikasi Politik dan Branding Pemimpin Politik Melalui Media Sosial: A Conceptual Paper","authors":"Festy Rahma Hidayati","doi":"10.51544/jlmk.v5i2.2385","DOIUrl":"https://doi.org/10.51544/jlmk.v5i2.2385","url":null,"abstract":"The presence of digital media, such as social media allows us to connect without any limitations of space and time. Consumption of social media brings changes in various aspects of life, including the habits of communicating and interacting in today's network society. In the political field, social media creates opportunities for political leaders to carry out political communication. As a strategic political communication channel, social media plays a role in receiving and responding to public aspirations. In fact, the use of social media for campaigns by political leaders shows a trend of increasing popularity and electability due to the influence of branding on social media. The use of social media by political leaders in building specific branding is at the core of this article. Political leaders optimize their personal social media accounts for political communication. The positive perception of the public allows for an increase in popularity and electability which brings to the national political stage. This article is a conceptual paper that analyzes the concept of branding in politics in the era of digital political communication by utilizing social media. The author uses relevant literature reviews from previous studies. This article reveals that several political leaders that have been studied have optimized social media to carry out political communication to their citizens. They display digital content to gain public support and trust, and display branding as a populist, professional, humanist, and responsible political leader.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130122916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This qualitative study focuses on self-exploration of TikTok users in finding and creating educational content with fellow social network users. Researchers see the role of human needs psychologically and socially, which raises certain expectations from using TikTok and leads to fulfillment of needs. Researchers also saw the comparison of Gratification Sought (GS) with Gratification Obtained (GO) as the fulfillment of the needs sought to achieve the satisfaction desired by individuals in using TikTok. Researchers found that there were internal and external factors in self-exploration that influenced the fulfillment of the needs of using TikTok.
{"title":"Eksplorasi Konsep Diri para Pengguna TikTok dalam Memenuhi Social Needs pada Uses and Gratification Theory","authors":"Filza Alifah Hasny, Shavira Hanza Renadia, Irwansyah Irwansyah","doi":"10.51544/jlmk.v5i2.1671","DOIUrl":"https://doi.org/10.51544/jlmk.v5i2.1671","url":null,"abstract":"This qualitative study focuses on self-exploration of TikTok users in finding and creating educational content with fellow social network users. Researchers see the role of human needs psychologically and socially, which raises certain expectations from using TikTok and leads to fulfillment of needs. Researchers also saw the comparison of Gratification Sought (GS) with Gratification Obtained (GO) as the fulfillment of the needs sought to achieve the satisfaction desired by individuals in using TikTok. Researchers found that there were internal and external factors in self-exploration that influenced the fulfillment of the needs of using TikTok.","PeriodicalId":112384,"journal":{"name":"JURNAL LENSA MUTIARA KOMUNIKASI","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129487744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：