Pub Date : 2019-06-30DOI: 10.35429/jiec.2019.4.3.19.24
Diana Araceli Flores-Rodríguez, Dania del Carmen García-Castillón, Amalia Yolanda Olimón-Robles, Irma Alejandra Paredes-Quintero, César Leopoldo Olimón-Sánchez
Since the creation of the New Tepic-San Blas Highway, the coast region of that municipality represents today one of the most important areas of the tourist activity of the state of Nayarit, which has led to the establishment of large investments for tourism development and for the needs demanded by the inhabitants of the region. However, positive and negative impacts have been identified that put current conditions and social, economic and environmental transformations on alert in the study area. One of the priorities of this research is to create strategies for sustainable tourism development, since this perspective allows to consider benefits for the current generation, as well as in future generations, so that sustainable tourism in its purer sense is an industry committed to making low impact on the environment and local culture, while contributing to generating income and employment for the local population and thus improving the host communities of the coastal region of San Blas, Nayarit. Therefore, strategies have been analyzed that assist in the local and regional development of the populations of the San Blas Coast, so that service providers achieve quality in their products, the inhabitants are partners in decision-making, tourist lead themselves properly and neatly, and public servants ensure the safety and common well-being of those involved.
{"title":"The social transformations of tourist activity on the coast of the municipality of San Blas, Nayarit","authors":"Diana Araceli Flores-Rodríguez, Dania del Carmen García-Castillón, Amalia Yolanda Olimón-Robles, Irma Alejandra Paredes-Quintero, César Leopoldo Olimón-Sánchez","doi":"10.35429/jiec.2019.4.3.19.24","DOIUrl":"https://doi.org/10.35429/jiec.2019.4.3.19.24","url":null,"abstract":"Since the creation of the New Tepic-San Blas Highway, the coast region of that municipality represents today one of the most important areas of the tourist activity of the state of Nayarit, which has led to the establishment of large investments for tourism development and for the needs demanded by the inhabitants of the region. However, positive and negative impacts have been identified that put current conditions and social, economic and environmental transformations on alert in the study area. One of the priorities of this research is to create strategies for sustainable tourism development, since this perspective allows to consider benefits for the current generation, as well as in future generations, so that sustainable tourism in its purer sense is an industry committed to making low impact on the environment and local culture, while contributing to generating income and employment for the local population and thus improving the host communities of the coastal region of San Blas, Nayarit. Therefore, strategies have been analyzed that assist in the local and regional development of the populations of the San Blas Coast, so that service providers achieve quality in their products, the inhabitants are partners in decision-making, tourist lead themselves properly and neatly, and public servants ensure the safety and common well-being of those involved.","PeriodicalId":114294,"journal":{"name":"Journal International Economy","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126242354","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.35429/jiec.2019.4.3.1.7
Jorge Delgadillo-Partida, Miriam Roxana Vázquez-Zamudio, Alma G. Zuazo-Solórzano, Heriberto Pérez-Romero
Logistics, an activity as old as foreign trade, arose from the need and desire to consume products from other geographical areas, where various factors had to be coordinated to satisfy those requirements. Logistics evolved from being a routine and operational activity to something strategic, capable of generating competitive advantages that allow companies to differentiate themselves. In the search to generate and promote competitive advantages to meet the needs of users of the port of Manzanillo, it is important to develop new and better services for the most important container location in Mexico, helping to diversify the services provided. Another important factor, within this search for different services in a fast and reliable way with which such services can be available, will be the use of information and communication technologies (ICT's), using computer applications (APPs) designed to be executed in smart phones, tablets and other mobile devices. From the above, we are interested in developing an investigation through the implementation of an application that allows to identify and find companies in a fast and safe way, offering it to foreign people who need to find services related to direct and indirect activities that are provided in the port of Manzanillo, Colima. In the supply chain, the customer has become the most important part, aiming at their full satisfaction, providing the product or service they want at the right time, quickly and efficiently, i.e. in the context of total service and under strict quality standards.
{"title":"Marketing of port services in Colima, through electronic platforms of the Technological University of Manzanillo","authors":"Jorge Delgadillo-Partida, Miriam Roxana Vázquez-Zamudio, Alma G. Zuazo-Solórzano, Heriberto Pérez-Romero","doi":"10.35429/jiec.2019.4.3.1.7","DOIUrl":"https://doi.org/10.35429/jiec.2019.4.3.1.7","url":null,"abstract":"Logistics, an activity as old as foreign trade, arose from the need and desire to consume products from other geographical areas, where various factors had to be coordinated to satisfy those requirements. Logistics evolved from being a routine and operational activity to something strategic, capable of generating competitive advantages that allow companies to differentiate themselves. In the search to generate and promote competitive advantages to meet the needs of users of the port of Manzanillo, it is important to develop new and better services for the most important container location in Mexico, helping to diversify the services provided. Another important factor, within this search for different services in a fast and reliable way with which such services can be available, will be the use of information and communication technologies (ICT's), using computer applications (APPs) designed to be executed in smart phones, tablets and other mobile devices. From the above, we are interested in developing an investigation through the implementation of an application that allows to identify and find companies in a fast and safe way, offering it to foreign people who need to find services related to direct and indirect activities that are provided in the port of Manzanillo, Colima. In the supply chain, the customer has become the most important part, aiming at their full satisfaction, providing the product or service they want at the right time, quickly and efficiently, i.e. in the context of total service and under strict quality standards.","PeriodicalId":114294,"journal":{"name":"Journal International Economy","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130349375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.35429/jiec.2019.4.3.8.18
Karla Gabriela Gómez-Galaz, José Jesús Hernán Negrón-Hoh, Bertha Loraire Caballero-Koh
This article shows the results of an investigation based on the analysis of the systematic competitiveness in the congresses and the impact that it represents in the hotel sector of the City of Mérida, Yucatán. It was determined to use the type of exploratory research, with the qualitative and quantitative research approach, the first, because the study will collect historical and recent data related to congress tourism in the city of Mérida.With the results obtained, the impact caused by the congresses within the hotel sector of the city of Mérida, Yucatán is known, identifying the degree of relationship between the authorities that regulate the process of providing accommodation services and that of the people traveling to the city for activities related to congresses. All of this, in order to list the benefits and opportunities that congress tourism brings to the three, four and five star hotel sector in the city of Mérida.
{"title":"The congress and convention tourism as a factor of competitiveness at the micro level in the hotel sector of Mérida Yucatán","authors":"Karla Gabriela Gómez-Galaz, José Jesús Hernán Negrón-Hoh, Bertha Loraire Caballero-Koh","doi":"10.35429/jiec.2019.4.3.8.18","DOIUrl":"https://doi.org/10.35429/jiec.2019.4.3.8.18","url":null,"abstract":"This article shows the results of an investigation based on the analysis of the systematic competitiveness in the congresses and the impact that it represents in the hotel sector of the City of Mérida, Yucatán. It was determined to use the type of exploratory research, with the qualitative and quantitative research approach, the first, because the study will collect historical and recent data related to congress tourism in the city of Mérida.With the results obtained, the impact caused by the congresses within the hotel sector of the city of Mérida, Yucatán is known, identifying the degree of relationship between the authorities that regulate the process of providing accommodation services and that of the people traveling to the city for activities related to congresses. All of this, in order to list the benefits and opportunities that congress tourism brings to the three, four and five star hotel sector in the city of Mérida.","PeriodicalId":114294,"journal":{"name":"Journal International Economy","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125067165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.35429/jiec.2019.4.3.25.32
Erixander Villarreal-Bañuelos, G. Altamirano-Roldán, Frasim García-González
The growth of micro and small enterprises (MSEs) in Nayarit, as well as in the country has been increasing, however, due to the same characteristics of informal and unstructured conformation of these companies, they do not grow financially and most of them spend their time subsisting as micro businesses. That is why this analysis focuses on knowing if microentrepreneurs apply marketing strategies and if so, what kind of strategies do they implement to strengthen their businesses. The main purpose of this study are the MSEs of the municipalities of Santigo Ixcuintla, Tuxpan and Ruiz of the state of Nayarit, from which relevant information was obtained by applying surveys directly with the owners or directors of the companies, regarding the application of marketing strategies. As a result, we can observe that most entrepreneurs do not implement structured or formalized strategies, however, they develop basic strategies that meet customer satisfaction according to their market segment such as: product tests prior to their launch, the creation of brands so that their clients can identify them, pricing based on competition and development of credit strategies for their customers. They develop the most appropriate strategies according to the type of product, since they sell it directly to the final consumer and a considerable percentage consider selling to intermediaries. The implementation of promotional and advertising strategies is not clear; however, entrepreneurs express that they implement strategies that allow them to stay in the minds of consumers. This does not mean that the strategies are adequate or that they have favorable results in their entirety since they are not professionally structured.
{"title":"The marketing mix in the MSEs of the municipalities of Santiago Ixcuintla, Tuxpan and Ruiz Nayarit","authors":"Erixander Villarreal-Bañuelos, G. Altamirano-Roldán, Frasim García-González","doi":"10.35429/jiec.2019.4.3.25.32","DOIUrl":"https://doi.org/10.35429/jiec.2019.4.3.25.32","url":null,"abstract":"The growth of micro and small enterprises (MSEs) in Nayarit, as well as in the country has been increasing, however, due to the same characteristics of informal and unstructured conformation of these companies, they do not grow financially and most of them spend their time subsisting as micro businesses. That is why this analysis focuses on knowing if microentrepreneurs apply marketing strategies and if so, what kind of strategies do they implement to strengthen their businesses. The main purpose of this study are the MSEs of the municipalities of Santigo Ixcuintla, Tuxpan and Ruiz of the state of Nayarit, from which relevant information was obtained by applying surveys directly with the owners or directors of the companies, regarding the application of marketing strategies. As a result, we can observe that most entrepreneurs do not implement structured or formalized strategies, however, they develop basic strategies that meet customer satisfaction according to their market segment such as: product tests prior to their launch, the creation of brands so that their clients can identify them, pricing based on competition and development of credit strategies for their customers. They develop the most appropriate strategies according to the type of product, since they sell it directly to the final consumer and a considerable percentage consider selling to intermediaries. The implementation of promotional and advertising strategies is not clear; however, entrepreneurs express that they implement strategies that allow them to stay in the minds of consumers. This does not mean that the strategies are adequate or that they have favorable results in their entirety since they are not professionally structured.","PeriodicalId":114294,"journal":{"name":"Journal International Economy","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129685293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：