Scientific Bulletin of Kherson State University. Series Economic Sciences最新文献

{"title":"FORESTING TECHNOLOGY IN DETERMINING THE PROSPECTS OF BALANCED DEVELOPMENT OF FOOD INDUSTRY ENTERPRISES","authors":"Baldzhy M.","doi":"10.32999/ksu2307-8030/2021-43-4","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-43-4","url":null,"abstract":"The article is devoted to the theoretical and methodological provisions of the study of foresight, aimed at the prospects of balanced development of domestic enterprises of the food industry. The publication highlights the benefits of using foresight as a way to achieve economic change and provide opportunities to anticipate the management of enterprise development prospects. It is substantiated that the foresight method is close to the method of building scenarios, because they both use the same forms of work and are aimed at managing change events. A link relationship is built, which operates in a single system between the foresight and the scenario approach and determines the analytical, strategic, control directions and is based on the application of the same factors. Methodological principles of foresight are considered. The advantages of crowdfunding, which combines the technology of prediction and scenario planning with the use of different knowledge, are proved. For the development of food industry enterprises, the stages of formation of development scenarios on the basis of crowdfunding are considered and the necessary tools for their implementation are identified. The advantages of determining the effectiveness of the formation of sce-narios based on crowdfunding using each of the considered tools are determined. Thus, for the first stage, the application of the SMART-method is proposed, which allows determining specific goals and objectives. For the second – the analysis of functioning is substantiated that allows to define dynamics of activity of the enterprises and to define efficiency of manufacture, and it gives the right to outline the directions which need transformation. The third stage “Choice of priorities” is based on the components of SWOT-analysis; fourth – on the components of PEST-analysis. The fifth stage uses methodology of strategy planning. For the sixth – the STEPLE-analysis is carried out that allows revealing opportunities and threats in relation to the enterprise. At the last stage the road map which defines technological priorities of development of the enterprise and acts as a method of representation of results of a foresight is formed. A road map has been developed for PJSC “Odessa Oil and Fat Plant”, which allows choosing the best ways in terms of balanced development of the enterprise.Keywords: foresight and foresting, scenario approach, crowd foresight, food industry enterprises, roadmap. Стаття присвячена теоретико-методологічним положенням дослідження форсайтингу, спрямованим на перспективи збалансованого розвитку вітчизняних підприємств харчової промисловості. В публікації висвітлено переваги використання форсайту як способу досягнення економічних змін та забезпечення можливостей передбачення управління перспективами розвитку підприємств. Обґрунтовано, що форсайт-метод є близьким до методу побудови сценаріїв, адже вони використовують однакові форми роботи та спрямовані на управління подіями змін. Побудов","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"317 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124495975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TERRITORIAL MARKETING IN THE CONTEXT OF REGIONAL DEVELOPMENT","authors":"S. I., K. A.","doi":"10.32999/ksu2307-8030/2021-43-3","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-43-3","url":null,"abstract":"The article considers the possibility of using the concept of marketing territories as a tool and theoretical and methodological basis for finding internal sources of funding for citizens. Possibilities of application of its mechanisms and technologies, in partic-ular a two-component complex of marketing mix, for increase of competitiveness of territories are considered. The main goal is to create favorable conditions for the formation of the business environment and improve living standards. Given the functional features of territorial marketing, it is advisable to present it in two submixes, commodity-contractual and communicative. Within the framework of the first, a product offer is created and implemented, the conditions for purchasing services by the local popu-lation, business representatives, consumers of tourist and recreational resources are agreed upon. An important indicator is the price of services - the total cost of all consumers. The calculation of average costs should be carried out in order to calculate the integrated indicator of the level of living comfort and welfare of the population. A component of the indicator should be the value of the territory for the population, investors, visitors, tourists, which is established by expert methods of policy surveys, it is neces-sary to pay attention to the search for unique services with expectations, unique characteristics. In the course of the research, the values and advantages of the clients-consumers of tourist and recreational services and the values of business representatives were established and ranked. It was concluded that a special place in the communicative submix is occupied by the brand man-agement of the territory, which is carried out by the efforts of local authorities and the business community in order to increase the attractiveness of the territory. It is concluded that marketing activity creates and maintains the image and prestige of the territory in the external environment, convinces potential consumers of its attractiveness. As a result of research, it was found that the use of the concept of territorial marketing will increase the efficiency of regional governance and competitiveness of the regions of Ukraine. However, its use is appropriate only if it is possible to find and convey to the consumer the unique value characteristics of the territory. The determining factor in implementing the concept is to create conditions for business and social activity, private initiative and a favorable business climate.Keywords: regional marketing concept, territory competitiveness, marketing complex, based consumer values, territory ser-vices, territory brand. У статті розглядається можливість використання концепції територіального маркетингу, як підходу до управління регіональним розвитком і створення сприятливих умов для формування бізнес-середовища. Узагальнено поняття територіального маркетингу і конкретизовано його мета-стимулювання розвитку природно-екологічного, ","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132559143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE ROLE OF CRYPTWALTH IN THE DIGITAL ECONOMY","authors":"M. S., P. L.","doi":"10.32999/ksu2307-8030/2021-42-12","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-42-12","url":null,"abstract":"Today's situation of global development of the cyber economy and the spread of digital technologies have contributed to the creation of a new asset – digital cartographic currency, which is rapidly gaining popularity. Most scientists understand crypto-currency as digital money that is encrypted and protected by special algorithms that operate independently of the central bank. Cryptocurrency differs from electronic money primarily by the anonymity of its use. This state-of-the-art means of payment is gaining more and more popularity in use not only by individuals but also by legal entities around the world, which is why there is an objective need to determine the economic category to which cryptocurrency should be attributed and accounted for. Among a number of different cryptocurrencies, the most common is Bitcoin. Taking into account the popularization of cryptocurrency in the world as a completely new, innovative payment instrument of the XXI century. and the active use of Bitcoin and other types of cryptocurrencies, the development and use of this payment instrument in Ukraine and the world need further research. The article considers the functional roles of cryptocurrencies in the digital economy, examines trends and prospects for their development. Approaches to the interpretation of the essence of the concept of \"cryptocurrency\" are revealed, the main types of the most pop-ular cryptocurrencies today are considered, their general features are unified. It was found that the most common cryptocurrency is Bitcoin, analyzed the dynamics of changes in the exchange rate of this currency, compared the exchange rates of the 10 most common cryptocurrencies. It is noted that the first Ukrainian cryptocurrency was Karbowanec, an analysis of changes in the exchange rate of the domestic cryptocurrency. The legal status of cryptocurrency in some countries and in Ukraine has been stud-ied, and it has been found that more and more countries give cryptocurrency the status of a legal and legal means of payment, sometimes equating it to electronic money. It is noted that cryptocurrency today has both positive features and disadvantages, the main of which is the increased risk of fraud and fraud using digital currency.Keywords: cryptocurrency, Bitcoin, blockchain, electronic money, digital currency, digital economy, cryptocurrency market. У статті розглянуто функціональні ролі криптовалюти у цифровій економіці, досліджено тенденції та перспективи їх розвитку. Виявлено підходи до трактування сутності поняття «криптовалюта», розглянуто основні види найбільш популярних на сьогодні криптовалют, уніфіковано їх загальні ознаки. Встановлено, що найбільш розповсюдженою криптовалютою є Bitcoin, здійснено порівняння курсів 10 найбільш поширених криптовалют, проаналізовано зміну курсу вітчизняної криптовалюти. Досліджено правовий статус криптоваюти, виявлено, що все більше країн надають криптовалюті статус легального та правового засобу платежу, подекуди прирівнюючи її ","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129419767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INCOME INEQUALITY IN UKRAINE: FEATURES OF ECONOMIC BEHAVIOR OF HOUSEHOLDS","authors":"Fomina O., Hoholieva N.","doi":"10.32999/ksu2307-8030/2021-42-1","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-42-1","url":null,"abstract":"The goal of article is to identify the characteristics of economic behavior of households based on the study of inequality and statistical analysis of their income and expenditure for the period of 2014–2019. The population differentiation according to the level of per capita equivalent income for 2019 was analyzed and Gini coefficient was calculated based on the methods of economic and mathematical statistics. The Lorentz concentration curve was constructed using the graphical-variational method. Based on the method of analysis and synthesis, the resources and expenditures of households in 2014–2019 were studied and conclusions were made about their economic behavior. The calculated Gini coefficient for Ukraine's economy in 2019 is 23.50% which means that there is a moderate level of inequality in the country. The analysis of household income and expenditure statis-tics provides information on low standards of living, as the main sources of household income are wages, pensions, scholarships, and social benefits; the most important item of expenditure is food expenditures. Economic behavior of households, resulting from the current standard of living, the structure of its resources and expenditures, is defined as passive and is characterized by adaptation, conformism and patience of the population to their living conditions, which hinders the active development of so-cio-economic system and the change of economic thinking. The Lorentz curve proves the low level of population differentiation in Ukraine, however, given the high proportion of the poor in the country, there is a need to improve the methodology for collecting and compiling statistical information. The scientific novelty is in the practical application of the method of calculating the Gini coef-ficient and construction of the Lorentz concentration curve on the basis of data from the State Statistics Service was developed. Based on the analysis of household income and expenditure, the type of their economic behavior was defined as passive. The practical significance is in the basis for the study of different types of economic human behavior in the system of social relations based on the analysis of socio-economic inequality was developed. Keywords: income inequality, economic behavior, welfare level, Gini coefficient, Lorentz curve. У статті виявлено особливості економічної поведінки домогосподарств на основі дослідження нерівності та статистич-ного аналізування їх доходів і витрат за період 2014–2019 років. На основі методів економіко-математичної статистики проаналізовано диференціацію населення за рівнем середньодушових еквівалентних доходів за 2019 рік, розраховано коефіцієнт Джині. За допомогою графічно-варіаційного методу побудована крива концентрації Лоренца. Розрахований коефіцієнт Джині для економіки України у 2019 році складає 23,50% та означає, що наявний помірний рівень нерівності в країні. Аналізування статистики доходів та витрат домогосподарств надає інформацію про низьки","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129816887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"OPTIMIZATION OF THE MANAGEMENT PROCESS AS A FACTOR IN INCREASING THE COMPETITIVENESS OF THE ENTERPRISE","authors":"Biliavskyi V.","doi":"10.32999/ksu2307-8030/2021-42-5","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-42-5","url":null,"abstract":"Under the current conditions of increasing competition, businesses face with the challenge of increasing their competitive-ness. Development of production programs requires the attraction of additional financial resources. Therefore, there is a need to attract investment by developing a strategy for the investment attractiveness of the enterprise, which is achieved by increasing its competitive advantages. In the process of research, methods of theoretical generalization and comparison, analysis and synthesis are used (to substantiate the essence of theoretical aspects of enterprise competitiveness, to determine the main com-ponents of competitiveness and its impact on the investment attractiveness of the enterprise), the graphical method (for visual representation of study findings), strategic forecasting (while determining the strategic directions of increasing the investment attractiveness of the enterprise), a logical method (for theoretical generalizations and forming research conclusions) are used. The paper investigates the theoretical and methodological foundations of optimization of the management process in the context of increasing the competitiveness of the enterprise, which require detailed study in order to form an effective competitive strategy. Ways to optimize the management process of the operator PJSC «Ukrtelecom», which allows top-management to take measures to build an effective organizational structure of enterprise management. The influence of competitive advantages on changes of competitive strategies of the operator in the market of telecommunication services of Ukraine, necessary for consolidation of the competitive positions, and also the further development of internal components of its vital activity according to growing needs of the market is estimated. The matrix of priority directions of optimization of the operator management process as a component of the economic orientation of the sphere of activity of the enterprise and its strategic development is investigated. The obtained research results can be considered as ways of improvement the competitiveness of the enterprise, which will be used to create objective prerequisites and methodological grounds for further study of the given problem.Keywords: management process optimization, telecommunication services, enterprise competitiveness, competitive strategy, strategic development. Стаття присвячена дослідженню теоретико-методичних основ оптимізації процесу управління в контексті підвищення конкурентоспроможності підприємства, які потребують детального опрацювання з метою формування ефективної конкурентної стратегії. Визначено шляхи оптимізації процесу управління оператора ПАТ «Укртелеком», що дозволяє топ-менеджменту вжити заходів, щодо побудови ефективної організаційної структури управління підприємством. Оцінено вплив конкурентних переваг на зміни конкурентних стратегій оператора на ринку телекомунікаційних послуг України, необхідного для закріплення своїх конку","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126269050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BALANCED SCORECARD AND STRATEGIC MANAGEMENT ACCOUNTING SYSTEM: DIRECTIONS OF INTERACTION","authors":"Gryn V.","doi":"10.32999/ksu2307-8030/2021-42-11","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-42-11","url":null,"abstract":"The urgency of considering the balanced scorecard as a method of strategic management accounting has been substan-tiated. The factors influencing the choice of methods of strategic management accounting of a particular enterprise have been highlighted (specific features of economic activity of the enterprise; specific features of the strategic management system of the enterprise; availability of free financial resources to build an information system of strategic management accounting of the en-terprise; management and accounting traditions). The approaches of Ukrainian scientists to the choice of methods of strategic management accounting have been analyzed. The advantages of the balanced scorecard in comparison with other methods of strategic management accounting have been considered. The essence of the balanced scorecard as a method of strategic man-agement accounting and the goal of each of its perspectives have been revealed. Proposals for the development of a balanced scorecard as a method of strategic management accounting in the research of Ukrainian scientists have been analyzed. The influence of the balanced scorecard system implementation on the transformation of system of information provision of strategic management of the enterprise in the context of the four basic directions has been analyzed (clarifying the vision and translating it into strategy; establishing communications and communication; implementation of planning and goal setting; establishing stra-tegic feedback). The procedure for constructing strategic maps of different levels in a balanced scorecard has been considered. The reasons for the possibility of understanding the balanced scorecard as a method of strategic management accounting have been determined (strategic orientation, external orientation, future orientation, application of financial and non-financial indica-tors). A balanced system of indicators is considered as a new method of strategic management accounting, using a process approach to understanding the enterprise, providing an integrated approach to strategic and financial analysis, providing a com-prehensive analysis of the enterprise (internal and external environment). The main ways of development of engineering bases of construction of system of strategic financial accounting are allocated and analyzed.Keywords: strategic management accounting, balanced scorecard, strategic accounting information, strategic control.Обґрунтовано актуальність розгляду збалансованої системи показників як методу стратегічного управлінського обліку. Виділено фактори, які впливають на вибір методів стратегічного управлінського обліку конкретного підприємства. Проаналізовано підходи вітчизняних вчених до вибору методів стратегічного управлінського обліку. Розглянуто переваги збалансованої системи показників у порівнянні з іншими методами стратегічного управлінського обліку. Розкрито необхідність розробки інформаційних надбудов до системи фінансового обліку для формування ","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114309654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"POLISH LABOR MARKET: CHANGES DURING THE PERIOD COVID-19","authors":"N. N., Saligor D.","doi":"10.32999/ksu2307-8030/2021-42-2","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-42-2","url":null,"abstract":"Outbreak of coronavirus pandemic caused the world economies to change greatly. The vast majority of enterprises in Poland were forced to restrict activity and almost all of them cut back on number of employees. In June 2020 most companies in Poland obtained “green lights” from the government for continuation their activity as before the pandemic outbreak. However the situation with restrictions still influences labor market in Poland. The issue of the study is currently of great interest, as qua-lity analysis gives clear interpretation of the pandemic impact on employment, considering Ukrainian workers, and dealing with adverse effect of the coronavirus crisis.The study analyzes important and the most significant Polish labour market changes in 2020 caused by the outbreak of COVID-19. It is stated that pandemic had controversial impact on economically active popula-tion and the number of job offers for unemployed. The study explores employment rates in Poland and outlines the main differ-ences between 2019 and 2020 data. The number of working places according to economy sectors and in general is assessed. It is defined that the Polish labour market recovers closely to pre crisis rates. Authors analyzed labour activity rates realized remotely in 2020. The influence of changes identified above on employment of Ukrainian workers in Poland is determined. Although Ukrainian and foreign analysts and researchers explored Polish labor market influenced by the coronavirus crisis in their works and papers, further deep investigations are needed. Thus, one of the novelty elements is thorough comparative out-line of changes in the labour services area. An attempt is made in this paper to show the ways of solving problems of unemploy-ment, limited number of job offers and economically inactive population.The primary concern of this research is to consider the Polish labour market current situation influenced by the coronavirus crisis, to analyze economic performance in 2020 compared to previous years, to highlight possible prospects, tasks or measures to improve labour market through reducing unemployment and increase in job offers.Keywords: unemployment, economic crisis, COVID-19 pandemic, employment, Polish labour market, job cuts, redundancy. У статті проаналізовано вагомі та найбільш помітні зміни на польському ринку праці у 2020 році, викликані розповсюдженням вірусу COVID-19. Зазначено, що пандемія неоднозначно вплинула на економічно активне населення та кількість робочих місць, які могли бути запропоновані безробітним. Проаналізовано показники зайнятості громадян Польщі та ви-значено основні відмінності між даними 2019 та 2020 років. Оцінено кількість ліквідованих робочих місць за секторами та в загальному значенні економіки. Визначено, що наразі польський ринок праці знаходиться на стадії відновлення, а його стан близький до передкризового. Автори проаналізували частоту трудової діяльності у 2020 році, що реалізовувалась у дистанційному вигляді, відда","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125465029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ADAPTIVE MODELS OF MANAGEMENT OF FINANCIAL AND ECONOMIC ACTIVITIES OF MANAGEMENT","authors":"M. L., C. E., Rozmyslov O.","doi":"10.32999/ksu2307-8030/2021-42-6","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-42-6","url":null,"abstract":"The key tasks to be solved in the process of financial and economic activity of the enterprise are to ensure its economic development and strengthen its competitive position. The solution of such important tasks is taking place today in the financial and economic crisis, high dynamics of the external environment, the significant influence of risk factors, which necessitates the search for optimal management methods. In such conditions, the use of the principles of adaptive enterprise management, which are the most suitable tools for use in conditions of a high level of uncertainty and unstable business environment, becomes es-pecially relevant. A wide range of scientific works is devoted to the study of theoretical and practical issues of forming the optimal system of enterprise management in conditions of uncertainty, however, the analysis of scientific literature indicates insufficient study of the potential of adaptive models in the management of financial and economic activities. The purpose of the study is to study scientific approaches to the use of adaptive tools in the management of financial and economic activities of the enterprise. The article studies theoretical and methodological approaches to the implementation of the adaptive principle in the management of the financial and economic activities of an enterprise. In the course of the study, an adaptive-functional model for managing the financial and economic activities of an enterprise has been developed. The presented model provides an increase in the effective-ness of the management system of the financial and economic activities of the enterprise based on a combination of adaptive and functional approaches to enterprise management, and also helps to reduce the level of risk generated in the process of financial and economic activities of the enterprise by reducing the degree of uncertainty in the economic environment and increasing the level of adaptability of the system management. Further research can be aimed at optimizing analytical tools for adaptive management of financial and economic activities of the enterprise.Keywords: model, principles of enterprise management, economic efficiency, risk, strategic management, adaptation, adap-tive-functional management model, adaptive management, the concept of managing financial and economic activities. У статті проведено дослідження теоретичних та методичних підходів до реалізації адаптивного принципу в управлінні фінансово-господарською діяльністю підприємства. В ході проведеного дослідження розроблено адаптивно-функціональну модель управління фінансово-господарською діяльністю підприємства. Представлена модель забезпечує підвищення результативності системи управління фінансово-господарською діяльністю підприємства на основі поєднання адаптивного та функціонального підходів до управління підприємством, а також сприяє зниженню рівня ризику, що генерується в процесі фінансово-господарської діяльності підприємства на основі зменшення с","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"136 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131679989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"POSTCORONAVIRUS MARKETING POLICY OF RETAINING LOYAL CONSUMERS OF HOTEL AND RESTAURANT PRODUCT","authors":"Tsviliy S., K. O","doi":"10.32999/ksu2307-8030/2021-42-8","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-42-8","url":null,"abstract":"The article is devoted to the study of post-coronavirus marketing policy of retaining loyal consumers of hotel and restaurant products. The understanding of the complex hotel and restaurant product, which is the final product of the hotel and restaurant industry, which covers the processes of production, sales, organization of consumption in accordance with the theory of marketing services. The specific features of the hotel and restaurant product in the concept of modern consumption are highlighted. The scheme of a complex hotel and restaurant product is offered. The profile of the segment of loyal consumers is made. The definition of the term \"loyal consumer\" is defined as a certain segment of the market of buyers of a complex hotel and restaurant product, which has chosen the range of goods, services and services of a hotel and restaurant enterprise, formed an appropriate and justified by its own decisions and impressions degree of commitment positive emotional attitude to it, demonstrates the rejection of alternative competitors. Criteria for forming loyalty for the consumer are defined. The main benefits of retaining loyal customers for the hotel and restaurant business are outlined. The basic requirements to the enterprise-manufacturer of a complex hotel and restaurant product from loyal consumers are grouped. The priority vectors of attention of the management of the hotel and restaurant firm in the formation of post-coronavirus marketing policy of consumer retention are indicated. The types of analysis that should precede policy development are substantiated. The main purpose and tasks of the postcoronavirus policy of retaining loyal consumers are formulated. Postcoronavirus directions of formation of a set of marketing functions concerning interaction with a segment of supporters of a product of the company are offered. The list of measures for effective interaction and management of a certain microsegment of the market of loyal consumers is made. Further scientific developments should be promising in the direction of creating a digital accounting system for the segment of loyal customers of the enterprise.Keywords: marketing, product, hotel, restaurant, loyal customer. Стаття присвячена дослідженню питань посткоронавірусної маркетингової політики утримання лояльних споживачів готельно-ресторанного продукту. Уточнено розуміння поняття комплексного готельно-ресторанного продукту, виокремлено його специфічні риси та запропоновано схему. Надано визначення терміну «лояльний споживач». Окреслено вигоди від утримання лояльних споживачів для готельно-ресторанного підприємства. Згруповано базові вимоги до підприємства-виробника комплексного готельно-ресторанного продукту з боку лояльних споживачів. Позначено пріоритетні вектори уваги менеджменту фірми при формуванні посткоронавірусної маркетингової політики утримання споживачів. Сформу-льовано головну мету і задачі розробленої політики. Запропоновано посткоронавірусні напрямки формування набору ","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122257428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TAX INCENTIVES OF THE MELON GROWING PRODUCTS IN THE SOUTH OF UKRAINE","authors":"L. V., S. N., Shablya A.","doi":"10.32999/ksu2307-8030/2021-42-9","DOIUrl":"https://doi.org/10.32999/ksu2307-8030/2021-42-9","url":null,"abstract":"The paper summarizes the main problems in the taxation of melons, identifies current trends in this crop and substantiates the direction of leveling the competitive environment for different categories of producers of melons to streamline marketing channels for melons grown by households. The purpose of the article is to summarize the existing problems in the taxation of melon-growing products, to determine current trends in this area and to substantiate the directions of leveling the compe-titive environment with respect to various categories of melon-and-gourd producers for drawing up marketing channels for the sale of melon-growing products grown by households. It is established that the agricultural sector of production is taxed either under the general system or under the simplified system of taxation. Nevertheless, further reforms of tax legislation are being carried out, which directly affect producers. The main shortcomings in the taxation system, including the melon industry, are identified and possible ways to improve it are suggested. One of the promising directions for solving these problems can be the development of agricultural production cooperation, the task of which is to combine the efforts of fragmented producers and increase their share in the final cost of agricultural products sold in the trade network. It is proposed to increase tax reve-nues from the sale of products of the melon growing industry, goods by households, by streamlining the channels for selling the products of the melon growing industry, namely, through its direction in the official marketing chain (production – procure-ment – processing – official trade), the functioning of which provides for the payment of mandatory payments to its subjects on general grounds. It is proposed to increase attention to specialization and concentration of production, to create an asso-ciation of various forms of cooperation and aggregation of commodity producers; attracting investments, increasing the capi-talization of production, including from the state, as the main regulator of the conditions for the formation of market relations in the region.Keywords: agriculture, melon growing, population farms, tax, cooperation, market, marketing. У роботі узагальнені основні проблеми при оподаткуванні продукції галузі баштанництва, визначені сучасні тенденції в даній галузі рослинництва та обґрунтовано напрямки вирівнювання конкурентного середовища стосовно різних категорій товаровиробників баштанної продукції задля упорядкування маркетингових каналів збуту продукції галузі баштанництва, вирощеної господарствами населення. Метою статті є узагальнення наявних проблем при оподаткуванні продукції галузі баштанництва, визначити сучасні тенденції в даній сфері та обґрунтувати напрямки вирівнювання конкурентного середовища стосовно різних категорій товаровиробників баштанної продукції задля упорядкування маркетингових каналів збу-ту продукції галузі баштанництва, вирощеної господарствами нас","PeriodicalId":119630,"journal":{"name":"Scientific Bulletin of Kherson State University. Series Economic Sciences","volume":"208 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115751187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}