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The Platformization of Labor and Society 劳动与社会的平台化
Pub Date : 2019-07-18 DOI: 10.1093/oso/9780198843498.003.0018
Antonio A. Casilli, Julian Posada
This chapter focuses on the role of digital intermediaries in shaping technology, society, and economy under what Casilli and Posada call “the paradigm of the platform.” They trace the historical relationship between platforms, markets, and enterprises to demonstrate the role of algorithms in matching users, pieces of software, goods, and services, and how platforms can create value from the content and data generated by users. Their primary argument is that platforms play a fundamental role in establishing a digital labor relationship with their users by allocating underpaid or unpaid tasks to them. In order to enable and coordinate users’ contributions, platforms need to standardize and fragment (“taskify”) labor processes. The authors conclude by highlighting the link between platformization and automation, with the tech giants employing their users’ data to produce artificial intelligence and machine-learning solutions to an expanding range of problems.
这一章的重点是在Casilli和Posada所说的“平台范式”下,数字中介在塑造技术、社会和经济中的作用。他们追溯了平台、市场和企业之间的历史关系,以展示算法在匹配用户、软件、商品和服务方面的作用,以及平台如何从用户生成的内容和数据中创造价值。他们的主要论点是,平台通过向用户分配报酬过低或无偿的任务,在与用户建立数字劳动关系方面发挥了重要作用。为了支持和协调用户的贡献,平台需要标准化和碎片化(“任务化”)劳动流程。最后,作者强调了平台化和自动化之间的联系,科技巨头利用用户数据为越来越多的问题提供人工智能和机器学习解决方案。
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引用次数: 63
Digital News and the Consumption of Political Information 数字新闻与政治信息消费
Pub Date : 2018-06-12 DOI: 10.2139/ssrn.3351334
Sílvia Majó-Vázquez, Sandra González-Bailón
The Internet has fundamentally changed how people access and use news. As Dutton and others (Chapter 13, this volume) note, there are concerns that the Internet leads us to get stuck in “echo chambers” or “filter bubbles”—limiting our access to points of view that might challenge our preexisting beliefs. This chapter introduces a network approach to analyzing news consumption in the digital age. The authors explain how we can compare patterns of news consumption across demographic groups, countries, and digital platforms, and determine if there are differences across groups of users and media systems. Measuring news consumption has long been difficult owing to the limitations of self-reported data, so this chapter is notable in offering a novel approach that leverages the digital traces that people leave behind when navigating the Web.
互联网从根本上改变了人们获取和使用新闻的方式。正如达顿和其他人(本卷第13章)所指出的那样,人们担心互联网会让我们陷入“回音室”或“过滤气泡”——限制我们接触可能挑战我们原有信念的观点。本章介绍了一种分析数字时代新闻消费的网络方法。作者解释了我们如何比较不同人口群体、国家和数字平台的新闻消费模式,并确定不同用户群体和媒体系统之间是否存在差异。由于自我报告数据的局限性,衡量新闻消费长期以来一直很困难,因此本章提供了一种利用人们在浏览网络时留下的数字痕迹的新方法,这一点值得注意。
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引用次数: 0
The Politics of Children’s Internet Use 儿童互联网使用的政治
Pub Date : 2014-05-29 DOI: 10.1093/ACPROF:OSO/9780199661992.003.0005
Victoria Nash
Children’s use of the Internet raises fraught issues, frequently contributing to a media-supported moral panic. Whilst digital technologies offer young people unique opportunities for education, entertainment, and the development of key social, motor, and media-literacy skills, they also pose risks, such as those relating to bullying, adult content, unwanted contact, and a displacement of more meaningful activities, such as reading or physical play. How, or whether, these risks should be minimized is the subject of intense media and policy debate, and often technological solutions are favored over social policies that are messy and uncertain in their effectiveness. Nash sets out the evidence regarding the balance of digital opportunity and risk for young people, and uses this as the context to outline policy measures targeted at them. Her analysis raises questions over whether children’s interests can be well served by policies developed in the context of a risk-focused public debate.
儿童对互联网的使用引发了令人担忧的问题,经常导致媒体支持的道德恐慌。虽然数字技术为年轻人提供了教育、娱乐和发展关键社交、运动和媒体素养技能的独特机会,但它们也带来了风险,例如与欺凌、成人内容、不必要的接触以及取代更有意义的活动(如阅读或身体游戏)有关的风险。如何或是否应该将这些风险最小化是媒体和政策激烈辩论的主题,技术解决方案往往比混乱和不确定的社会政策更受青睐。纳什列出了有关年轻人在数字机遇和风险之间平衡的证据,并以此为背景概述了针对年轻人的政策措施。她的分析提出了一个问题,即在以风险为重点的公共辩论背景下制定的政策是否能很好地服务于儿童的利益。
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引用次数: 3
Scarcity of Attention for a Medium of Abundance 富足媒介的注意力匮乏
Pub Date : 2014-05-29 DOI: 10.1093/ACPROF:OSO/9780199661992.003.0017
G. Taylor
There exists an almost unimaginable amount of content on the Internet: a volume of content that far outstrips the ability of any person to use or consume even a significant proportion of what is available. Because of this abundance of content, there is an inevitable scarcity of attention that users can spend on the Internet and Web. This chapter brings the expertise of an economist to bear on this issue. By deploying economic theory, the author outlines key forces shaping the emerging attention economy, including platform pricing, network effects, common pool resources, such as attention, and the allocation of attention by markets. Taylor makes these ideas accessible to non-economists and shows how these forces might fail to allocate our scarce attention in a fashion that best serves our interests as members of the Internet’s audience.
互联网上存在着几乎难以想象的内容量:其内容量远远超过了任何人使用或消费的能力,甚至超过了可用内容的很大一部分。由于内容如此丰富,用户在互联网和Web上花费的注意力不可避免地缺乏。本章运用经济学家的专业知识来研究这个问题。通过运用经济学理论,作者概述了塑造新兴注意力经济的关键力量,包括平台定价、网络效应、共同资源(如注意力)以及市场对注意力的分配。泰勒让非经济学家也能理解这些观点,并展示了这些力量如何无法以一种最符合我们作为互联网受众利益的方式分配我们稀缺的注意力。
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引用次数: 6
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