The purpose of the study is to examine the relationships of Indian social media users among their beliefs, attitudes, and behavioural responses towards social media advertisements. Hence, a conceptual framework based on Pollay and Mittal advertising model with two additional variables has been proposed. A quantitative approach of research has been followed, where data has been collected using a self-designed questionnaire from 472 Indian millennials who are active social media users. The results indicated that the proposed framework is a robust tool for measuring advertising effectiveness on social media sites, where the beliefs such as product information, hedonism, social role, and incentives have a significant positive relationship with attitude towards social media advertising, whereas the belief factors such as materialism, falsity, and irritation have a significant negative relationship with attitude towards social media advertising.
{"title":"Examining the Beliefs, Attitudes, and Behavioural Responses of Indian Millennials Towards Social Media Advertisements: A Structural Equation Modelling Approach","authors":"Taanika Arora","doi":"10.4018/ijebr.317215","DOIUrl":"https://doi.org/10.4018/ijebr.317215","url":null,"abstract":"The purpose of the study is to examine the relationships of Indian social media users among their beliefs, attitudes, and behavioural responses towards social media advertisements. Hence, a conceptual framework based on Pollay and Mittal advertising model with two additional variables has been proposed. A quantitative approach of research has been followed, where data has been collected using a self-designed questionnaire from 472 Indian millennials who are active social media users. The results indicated that the proposed framework is a robust tool for measuring advertising effectiveness on social media sites, where the beliefs such as product information, hedonism, social role, and incentives have a significant positive relationship with attitude towards social media advertising, whereas the belief factors such as materialism, falsity, and irritation have a significant negative relationship with attitude towards social media advertising.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87187758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Consumers are increasingly shifting their purchase patterns from in-store to online. Consequently, retailers have had to go online to remain competitive. Research pundits argued the success of going online lies in the website's ability to create and maintain relationships with customers. This research aimed at investigating the relationship development process from the perspective of merchants to point out independent variables that influence such relation. The study is picking on the dyadic nature of the interaction in building relationship among people and apply it to the online relationships. In particular, the role of self-disclosure and privacy for enhancing this relationship was investigated. A deductive thematic approach was used based on a predefined themes informed by the literature guided the information collection through a semi-structured interview with eCommerce website owners. The study offers useful insights in establishing the pathway to creating and maintaining a loyal customer through a framework with propositions that are useful for eCommerce website managers.
{"title":"A Framework for Relationships in eCommerce Websites","authors":"Ahmad Ghandour, M. Parackal, K. Deans","doi":"10.4018/ijebr.317411","DOIUrl":"https://doi.org/10.4018/ijebr.317411","url":null,"abstract":"Consumers are increasingly shifting their purchase patterns from in-store to online. Consequently, retailers have had to go online to remain competitive. Research pundits argued the success of going online lies in the website's ability to create and maintain relationships with customers. This research aimed at investigating the relationship development process from the perspective of merchants to point out independent variables that influence such relation. The study is picking on the dyadic nature of the interaction in building relationship among people and apply it to the online relationships. In particular, the role of self-disclosure and privacy for enhancing this relationship was investigated. A deductive thematic approach was used based on a predefined themes informed by the literature guided the information collection through a semi-structured interview with eCommerce website owners. The study offers useful insights in establishing the pathway to creating and maintaining a loyal customer through a framework with propositions that are useful for eCommerce website managers.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83647493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Business dynamics are also found in the digital economy, forcing the development of new business models to achieve strategic marketing excellence. It was verified that half of the world's population is present in social media platforms. Social media can help organizations gain insights into markets and improve business intelligence. Social media is a flexible medium that companies can use in marketing strategies and build engagement and develop a communication plan and monitor performance. Marketing strategies in social media is a strategy to communicate brands, services, products, and ideas. Thus, it becomes evident that strategies in social media represent an intangible benefit related to marketing communication objectives. Research on social media strategy is an area of marketing communication, diverse and very fragmented, hindering its development as a promising research area. It is intended to conduct a review of the literature of social media strategies in order to take stock of theoretical and empirical development and identify research themes.
{"title":"Marketing Strategies on Social Media Platforms","authors":"A. Rosário, Joana Carmo Dias","doi":"10.4018/ijebr.316969","DOIUrl":"https://doi.org/10.4018/ijebr.316969","url":null,"abstract":"Business dynamics are also found in the digital economy, forcing the development of new business models to achieve strategic marketing excellence. It was verified that half of the world's population is present in social media platforms. Social media can help organizations gain insights into markets and improve business intelligence. Social media is a flexible medium that companies can use in marketing strategies and build engagement and develop a communication plan and monitor performance. Marketing strategies in social media is a strategy to communicate brands, services, products, and ideas. Thus, it becomes evident that strategies in social media represent an intangible benefit related to marketing communication objectives. Research on social media strategy is an area of marketing communication, diverse and very fragmented, hindering its development as a promising research area. It is intended to conduct a review of the literature of social media strategies in order to take stock of theoretical and empirical development and identify research themes.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74172438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper examines the present fintech ecosystem in India in general and assesses the efficiency of fintech firms operating in lending and payment verticals. Twelve companies were randomly selected from the top-rated fintech companies in India having an operational track record of four years and more. Financial data of these firms for three years (from 2017-2020) was used for evaluating the efficiency by applying the DEA model. The results indicate that 42 percent of the companies were unable to achieve profitability. The interest obligation (36%) on short-term borrowings which constitute 68 percent of current liabilities is the major contributor to the operating cost of lending firms. Companies from payment verticals are less homogeneous in their component-wise distribution of operating cost. The current ratio of two DMUs is excessively higher while it is below the benchmark for the other six DMUs. To make the fintech a revenue generating model by scaling up their operation, this study suggests the business areas where fintech firms could collaborate with traditional financial institutions.
{"title":"The Ecosystem of FinTech Companies in India: A Futuristic Perspective","authors":"Bino Joy, Asha E. Thomas","doi":"10.4018/ijebr.316148","DOIUrl":"https://doi.org/10.4018/ijebr.316148","url":null,"abstract":"The paper examines the present fintech ecosystem in India in general and assesses the efficiency of fintech firms operating in lending and payment verticals. Twelve companies were randomly selected from the top-rated fintech companies in India having an operational track record of four years and more. Financial data of these firms for three years (from 2017-2020) was used for evaluating the efficiency by applying the DEA model. The results indicate that 42 percent of the companies were unable to achieve profitability. The interest obligation (36%) on short-term borrowings which constitute 68 percent of current liabilities is the major contributor to the operating cost of lending firms. Companies from payment verticals are less homogeneous in their component-wise distribution of operating cost. The current ratio of two DMUs is excessively higher while it is below the benchmark for the other six DMUs. To make the fintech a revenue generating model by scaling up their operation, this study suggests the business areas where fintech firms could collaborate with traditional financial institutions.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91511088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Technology has brought unprecedented changes in the financial realm, and its benefits were evident during the times of COVID-19. Nonetheless, digital divide has kept fintech out of the reach of many. Digital financial exclusion needs practical solutions to bring positive attitudes and confidence to use fintech among these segments. This is an original work that suggests reverse fintech socialisation as a tool to create such confidence within the digitally excluded. Employing a cross-sectional design, a sample of 349 middle-aged mothers was drawn from Kerala, India to examine the relationships between attitude, reverse socialisation, and confidence to deal in fintech. Findings supported the hypothesised relations between these variables and revealed that attitude predicts reverse fintech socialisation, which has a very high influence on confidence. Age, income, and income earner in the family too were found significant for confidence. Findings imply that policymakers can formulate interventions that make use of the youth to create confidence within the digital immigrants to use fintech.
{"title":"Reverse FinTech Socialisation: A Remedy for Financial Exclusion in the Digital Era","authors":"P. Abhijith, Joseph K. Antony","doi":"10.4018/ijebr.316146","DOIUrl":"https://doi.org/10.4018/ijebr.316146","url":null,"abstract":"Technology has brought unprecedented changes in the financial realm, and its benefits were evident during the times of COVID-19. Nonetheless, digital divide has kept fintech out of the reach of many. Digital financial exclusion needs practical solutions to bring positive attitudes and confidence to use fintech among these segments. This is an original work that suggests reverse fintech socialisation as a tool to create such confidence within the digitally excluded. Employing a cross-sectional design, a sample of 349 middle-aged mothers was drawn from Kerala, India to examine the relationships between attitude, reverse socialisation, and confidence to deal in fintech. Findings supported the hypothesised relations between these variables and revealed that attitude predicts reverse fintech socialisation, which has a very high influence on confidence. Age, income, and income earner in the family too were found significant for confidence. Findings imply that policymakers can formulate interventions that make use of the youth to create confidence within the digital immigrants to use fintech.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79485783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper examines India's level of digital access to financial services as compared to other Asian countries. The study also intends to analyse whether COVID-19 has influenced the usage trend of the selected digital payment indicators in India. Data has been collected from the World Bank Global Findex Database and RBI bulletins. Cross country descriptive analysis was used for studying India's digital financial access against the other Asian countries. Event study methodology followed by trend analysis was employed to examine whether COVID-19 has impacted the digital payment indicators' usage in India. The findings of the study indicated that India's position in digital financial access needs to be improved. It was further identified that COVID-19 has increased the usage of digital modes for financial transactions in India. There has been a significant increase in the usage volume of mobile banking after the declaration of the pandemic. Govt. can frame its action plans to make use of the opportunity created through the pandemic to improve digital financial access in India.
{"title":"Driving Financial Inclusion: Technology as an Indicator of Financial Ecosystem Development During the COVID-19 Pandemic in India","authors":"V. Parvathy, J. Kumar","doi":"10.4018/ijebr.316147","DOIUrl":"https://doi.org/10.4018/ijebr.316147","url":null,"abstract":"This paper examines India's level of digital access to financial services as compared to other Asian countries. The study also intends to analyse whether COVID-19 has influenced the usage trend of the selected digital payment indicators in India. Data has been collected from the World Bank Global Findex Database and RBI bulletins. Cross country descriptive analysis was used for studying India's digital financial access against the other Asian countries. Event study methodology followed by trend analysis was employed to examine whether COVID-19 has impacted the digital payment indicators' usage in India. The findings of the study indicated that India's position in digital financial access needs to be improved. It was further identified that COVID-19 has increased the usage of digital modes for financial transactions in India. There has been a significant increase in the usage volume of mobile banking after the declaration of the pandemic. Govt. can frame its action plans to make use of the opportunity created through the pandemic to improve digital financial access in India.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79059207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of the study is to elucidate linkage of Omnichannel retail business model with innovation and technological advancements. The study is exploratory and qualitative in nature, based on primary and secondary data sources collected from varied retail sectors such as fashion, furniture, eyecare and electronics . The study has used Business Model Canvass (BMC) as a tool for strategic analysis. The study presents findings about business model and strategies in Omnichannel context from Indian retailers. The findings of the study posits four main dimensions resultant of digitalization and technological advancements in Omnichannel retail, namely Omnichannel Intensity, Organizational Structure Integration, Operations and Supply Chain Management Innovation, Data Analytics and Intelligence. Cross-channel Integration and Data Analytics & Intelligence have been found to be contributing enormously towards the strategic growth of Omnichannel retailers, thus emerging as the prominent managerial implications of the study.
{"title":"A Qualitative Study on Innovation and Dimensional Aspects of the Omnichannel Retail Business Model","authors":"S. Ali, T. Wani, Nikita Tyagi","doi":"10.4018/ijebr.294108","DOIUrl":"https://doi.org/10.4018/ijebr.294108","url":null,"abstract":"The purpose of the study is to elucidate linkage of Omnichannel retail business model with innovation and technological advancements. The study is exploratory and qualitative in nature, based on primary and secondary data sources collected from varied retail sectors such as fashion, furniture, eyecare and electronics . The study has used Business Model Canvass (BMC) as a tool for strategic analysis. The study presents findings about business model and strategies in Omnichannel context from Indian retailers. The findings of the study posits four main dimensions resultant of digitalization and technological advancements in Omnichannel retail, namely Omnichannel Intensity, Organizational Structure Integration, Operations and Supply Chain Management Innovation, Data Analytics and Intelligence. Cross-channel Integration and Data Analytics & Intelligence have been found to be contributing enormously towards the strategic growth of Omnichannel retailers, thus emerging as the prominent managerial implications of the study.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85327951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Artificial Intelligence tools and processes have hugely impacted the ecommerce industry and the satisfaction of online customers. With technology largely pervading all facets of our lives, people want meaningful experiences. Artificial intelligence has the ability to deliver positive experiences for customers that helps build brand trust and customer satisfaction. Whether you are using your smartphone, laptop or voice assistants such as Alexa or Siri, service on the internet is gaining new ground. This paper does a literature review of the various technological advances that optimize the customer experience to evoke e-satisfaction, i.e. satisfaction while shopping online. E-satisfaction as a construct will be reviewed and its impact on customer purchase intention. This review will provide businesses and other researchers a frame of reference to conduct empirical studies in the area of AI and technology enabled retail.
{"title":"A Review of AI (Artificial Intelligence) Tools and Customer Experience in Online Fashion Retail","authors":"Radhika Pillarisetty, Pratika Mishra","doi":"10.4018/ijebr.294111","DOIUrl":"https://doi.org/10.4018/ijebr.294111","url":null,"abstract":"Artificial Intelligence tools and processes have hugely impacted the ecommerce industry and the satisfaction of online customers. With technology largely pervading all facets of our lives, people want meaningful experiences. Artificial intelligence has the ability to deliver positive experiences for customers that helps build brand trust and customer satisfaction. Whether you are using your smartphone, laptop or voice assistants such as Alexa or Siri, service on the internet is gaining new ground. This paper does a literature review of the various technological advances that optimize the customer experience to evoke e-satisfaction, i.e. satisfaction while shopping online. E-satisfaction as a construct will be reviewed and its impact on customer purchase intention. This review will provide businesses and other researchers a frame of reference to conduct empirical studies in the area of AI and technology enabled retail.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75079792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Though empirically some research suggests the linkage of better communication effect with active users' presence, no existing clues are found on the user activeness at the micro level to contribute to the virtual community's aggregate-level health and vitality. This paper models the interpersonal communication process via a multi-agent, self-reasoning model. It considers each agent’s information value and conformity value, two key constructs adopted in this paper. This paper adopts simulated experiments to identify active users based on individuals’ behavioural characteristics, screen out typical users of different activeness levels, and reveal causalities among the outcomes. The findings show that users' activeness determines the information vitality and influence of information dissemination and substantially impacts the dynamics of user-groups. The author concludes with a discussion of the theoretical and methodological contributions and pinpoints these findings for marketers to improve online customer relationship management.
{"title":"Information Acquisition, Persuasion, and Group Conformity of Online Tribalism: Does User Activeness Matter?","authors":"J. Meng","doi":"10.4018/ijebr.288036","DOIUrl":"https://doi.org/10.4018/ijebr.288036","url":null,"abstract":"Though empirically some research suggests the linkage of better communication effect with active users' presence, no existing clues are found on the user activeness at the micro level to contribute to the virtual community's aggregate-level health and vitality. This paper models the interpersonal communication process via a multi-agent, self-reasoning model. It considers each agent’s information value and conformity value, two key constructs adopted in this paper. This paper adopts simulated experiments to identify active users based on individuals’ behavioural characteristics, screen out typical users of different activeness levels, and reveal causalities among the outcomes. The findings show that users' activeness determines the information vitality and influence of information dissemination and substantially impacts the dynamics of user-groups. The author concludes with a discussion of the theoretical and methodological contributions and pinpoints these findings for marketers to improve online customer relationship management.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78165955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Blockchain has evolved as one of the disruptive technologies in the landscape of business. The study aims to investigate drivers of consumer adoption of blockchain for product origin and track to trace history before making a purchase. An extended technology adoption model (TAM) has been proposed to examine the consumer perspective for blockchain adoption in the food supply chain. Based on the survey of 208 retail consumers the proposed model was validated using variance-based structure equation modeling. Findings of the study emphasize the significant role of perceived security and privacy in developing trust, ease of use, and usefulness of blockchain-enabled systems. The relationship between perceived ease of use and attitude is mediated through perceived usefulness. The strong influence of attitude on adoption intention represents the consumer interest for blockchain to understand the product provenance. Study provides vital insights for successful blockchain implementation to enhance supply chain effectiveness.
{"title":"Blockchain Adoption for Provenance and Traceability in the Retail Food Supply Chain: A Consumer Perspective","authors":"N.Prasanna Kumar, K. Upreti, D. Mohan","doi":"10.4018/ijebr.294110","DOIUrl":"https://doi.org/10.4018/ijebr.294110","url":null,"abstract":"Blockchain has evolved as one of the disruptive technologies in the landscape of business. The study aims to investigate drivers of consumer adoption of blockchain for product origin and track to trace history before making a purchase. An extended technology adoption model (TAM) has been proposed to examine the consumer perspective for blockchain adoption in the food supply chain. Based on the survey of 208 retail consumers the proposed model was validated using variance-based structure equation modeling. Findings of the study emphasize the significant role of perceived security and privacy in developing trust, ease of use, and usefulness of blockchain-enabled systems. The relationship between perceived ease of use and attitude is mediated through perceived usefulness. The strong influence of attitude on adoption intention represents the consumer interest for blockchain to understand the product provenance. Study provides vital insights for successful blockchain implementation to enhance supply chain effectiveness.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87128063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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