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Customer Inclination on Mobile Wallets With Reference to Google-Pay and PayTM in Bengaluru City 基于Google-Pay和PayTM在班加罗尔市的消费者对移动钱包的偏好
Pub Date : 2022-01-01 DOI: 10.4018/ijebr.293295
Thirupathi Manickam, G. Vinayagamoorthi, S. Gopalakrishnan, M. Sudha, P. MathirajS.
In this cashless economy era, Information and Communication Technology (ICT) plays a vital role in making payments using various payment modes. The mobile wallet app is an innovative technology for avoiding the usage of physical cash. The mobile wallet records all kinds of transactions with a clear payment reference and makes it accountable for tax payments. There are countless reasons for using mobile wallets which makes service providers confused and leads them to offer unattractive features in the wallet apps making the offer as a failure. This paper attempts to collect the data from the mobile wallet users and provide a clear understanding of the reasons for using mobile wallets. Secondly, the customer preferences towards Google Pay and PayTm are analyzed in detail with primary data collected from mobile wallet users to suggest a model for improving the business. This research was conducted to understand the customer's inclination towards the use of mobile wallets.
在这个无现金经济时代,信息通信技术(ICT)在使用各种支付方式进行支付方面发挥着至关重要的作用。这款手机钱包应用是一项创新技术,可以避免使用现金。移动钱包记录了各种交易,有明确的支付参考,并对纳税负责。使用手机钱包的原因数不胜数,这让服务提供商感到困惑,并导致他们在钱包应用程序中提供不吸引人的功能,从而导致服务失败。本文试图收集移动钱包用户的数据,并提供一个清晰的认识,使用移动钱包的原因。其次,通过收集移动钱包用户的原始数据,详细分析客户对Google Pay和PayTm的偏好,提出改进业务的模型。这项研究是为了了解客户对使用移动钱包的倾向。
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引用次数: 3
A Review of Chinese E-Commerce Research 2001-2020 2001-2020年中国电子商务研究综述
Pub Date : 2022-01-01 DOI: 10.4018/ijebr.312252
Yu-Shen Fang, Li Fang
This study reviewed EC studies in China. A total of 1,982 journal articles published between 2001 and 2020 were collected from the Web of Science database. In addition, it referred to the Five-Year Plan for Economic and Social Development of the People's Republic of China and divided the research period into five-year stages. The BibExcel, UCINET, and SPSS software programs were used to conduct co-word analysis. The results indicated that (1) Stages I–IV comprised 4, 3, 4, and 4 clusters, respectively. (2) Consumer's personalized demands were considered in EC development activities ranging from the initial EC infrastructure construction to the integration of artificial-intelligence-related technology. (3) Topics regarding consumer behaviors were centered on Stages II and III, which indicated that the research on these topics was mature. (4) Stage IV explored the new research topic of integrating smart technology into the EC and indicated the characteristics of the e-market.
本文对中国的电子商务研究进行了综述。从Web of Science数据库中收集了2001年至2020年间发表的1982篇期刊文章。此外,参考《中华人民共和国经济和社会发展五年计划》,将研究阶段划分为5个阶段。采用BibExcel、UCINET和SPSS软件程序进行共词分析。结果表明:(1)ⅰ~ⅳ期分别有4个、3个、4个和4个聚类。(2)在电子商务开发活动中,从最初的电子商务基础设施建设到人工智能相关技术的整合,都考虑了消费者的个性化需求。(3)关于消费者行为的课题主要集中在第二和第三阶段,表明这些课题的研究较为成熟。(4)第四阶段探索了智能技术融入电子商务的新研究课题,指出了电子市场的特点。
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引用次数: 3
Adapting the UTAUT2 Model for Social Commerce Context 社会化商务环境下UTAUT2模型的适应
Pub Date : 2022-01-01 DOI: 10.4018/ijebr.293293
Zaki Shoheib, E. Abu-Shanab
Social commerce (SC) became a major channel for conducting business as a result of the ban adopted by many countries because of Covid-19 era. The simplicity of the Unified Theory of Acceptance and use of Technology (UTAUT) and its extended version (UTAUT2) invites researchers to explore other options that can yield better explanation of the adoption of SC. This study extended the UTAUT2 with perceived value, trust and a SC related construct. In addition, the study re-structured the UTAUT2 to fit with SC environment. The study utilized 463 surveys distributed in Qatar, and analyzed the data using SEM. Results fully supported the proposed model, where trust, perceived value, facilitating conditions, and hedonic motivation significantly predicted behavioral intentions with an R2 value equal to 72%. The model supported the role of performance expectancy and SC constructs in predicting perceived value, and the role of effort expectancy and habit in predicting hedonic motivation.
由于新冠肺炎疫情,许多国家采取了禁令,社交商务成为了主要的商业渠道。技术接受和使用统一理论(UTAUT)及其扩展版本(UTAUT2)的简单性促使研究人员探索可以更好地解释SC采用的其他选项。本研究将UTAUT2扩展为感知价值、信任和SC相关结构。此外,本研究还对UTAUT2进行了重组以适应SC环境。该研究利用分布在卡塔尔的463份调查,并使用扫描电镜分析数据。结果完全支持所提出的模型,其中信任、感知价值、便利条件和享乐动机显著预测行为意图,R2值为72%。该模型支持绩效期望和SC结构在预测感知价值中的作用,以及努力期望和习惯在预测享乐动机中的作用。
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引用次数: 4
Motivations and Social Media Influencing Online Purchase Intention in India 动机和社交媒体对印度在线购买意愿的影响
Pub Date : 2022-01-01 DOI: 10.4018/ijebr.312253
Shruti Traymbak, S. Misra, Oluranti Jonathan
The purpose of the study is to examine the influence of hedonic and utilitarian motivation on Indian consumer's online purchase intention. Second, this study tried to explore if social media mediates the influence of hedonic and utilitarian motivation on online purchase intention. A sample of 282 valid online buyers were collected who intentionally involved in online shopping for the last one year. Structural equation modelling is used to analyse data and to examine the research hypotheses. Results of the study revealed that utilitarian and hedonic motivation positively influenced online purchase intention (β= +0.26, p=.03 & β= +0.03, p=.643). This study also indicated that hedonic and utilitarian motivation has significant positive relationship with social media (β= +0.28, p=***), (β= +0.45, p=***). The current research model will give fresh insights of understanding of consumer's motivation and role of social media in online purchase intention. Research implications, limitations, and scope of research are discussed.
本研究的目的是考察享乐动机和功利动机对印度消费者在线购买意愿的影响。其次,本研究试图探讨社交媒体是否中介了享乐动机和功利动机对网络购买意愿的影响。我们收集了282名在过去一年中有意参与网上购物的有效网购者作为样本。结构方程模型用于分析数据和检验研究假设。研究结果显示,功利动机和享乐动机正向影响网络购买意愿(β= +0.26, p=。03 & β= +0.03, p=.643)。本研究还发现,享乐动机和功利动机与社交媒体存在显著正相关(β= +0.28, p=***), (β= +0.45, p=***)。目前的研究模型将为理解消费者的动机和社交媒体在在线购买意愿中的作用提供新的见解。讨论了研究的意义、局限性和研究范围。
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引用次数: 0
Study of the Environmental Factors' Effects on Big Data Analytics Adoption in Supply Chain Management 环境因素对供应链管理中采用大数据分析的影响研究
Pub Date : 2022-01-01 DOI: 10.4018/ijebr.309395
K. Mezghani, A. Alsadi, T. Alaskar
The current study combines the institutional theory and the TOE framework to examine the effects of environmental factors along with the mediating role of top managements support on the decision to adopt big data analytics (BDA) in supply chain management (SCM) in Saudi firms as context of a developing economy in transition. The statistical analyses of the PLSPM performed with Smartpls showed that the environment factors could affect directly and indirectly the intention to adopt BDA in SCM. From a theoretical perspective, combining TOE framework with an institutional theory perspective provided us with a research model that highlight the importance of TMS as a mediating factor that can help to assimilate the effects of environment factors when dealing with BDA adoption. From a managerial perspective, this research should be useful for practitioners involved in the SCM and interested by the use of BDA by showing them the critical roles that can be played by environment factors in the decision to adopt BDA in SCM.
目前的研究结合了制度理论和TOE框架,以检查环境因素的影响,以及最高管理层支持在沙特公司的供应链管理(SCM)中采用大数据分析(BDA)的决策中的中介作用,作为转型期发展中经济的背景。使用Smartpls对PLSPM进行的统计分析表明,环境因素可以直接或间接地影响在SCM中采用BDA的意图。从理论角度看,将TOE框架与制度理论视角相结合,为我们提供了一个研究模型,该模型突出了TMS作为中介因素的重要性,有助于在处理BDA采用时吸收环境因素的影响。从管理的角度来看,这项研究应该对参与供应链管理和对使用BDA感兴趣的从业者有用,因为它向他们展示了环境因素在决定在供应链管理中采用BDA时可以发挥的关键作用。
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引用次数: 1
E-Commerce Adoption Among Micro, Small, and Medium Enterprises in Brunei Darussalam 文莱达鲁萨兰国中小微企业对电子商务的采用
Pub Date : 2022-01-01 DOI: 10.4018/ijebr.293297
M. Almunawar, Anizzah Auzzali, Nur'Amalina Haji Oseli, Wan Zaleha Ariff Md Zain Ariff
The advancement of the Internet has enabled firms including micro, small and medium-sized enterprises (MSMEs) in Brunei Darussalam (Brunei) to adopt e-commerce. E-commerce has helped firms to easily buy and sell their products or services online. The advancement of the Internet and e-commerce has brought many benefits to the firms especially the MSMEs as it could help to reduce cost, enhance the firm's relationship with their customers and/or suppliers and increase business opportunities. To stay competitive, MSMEs must be aware of the potential benefits that e-commerce could bring. Moreover, before the firms have decided to adopt e-commerce, there are several factors that they should consider. This study aims to find out the factors that could affect the MSMEs' decision to adopt e-commerce by applying the technology-organizational-environmental (TOE) framework.
互联网的进步使文莱达鲁萨兰国(文莱)的微型、中小型企业(MSMEs)等公司能够采用电子商务。电子商务帮助企业方便地在网上买卖他们的产品或服务。互联网和电子商务的进步给企业尤其是中小微企业带来了许多好处,因为它可以帮助降低成本,加强企业与客户和/或供应商的关系,增加商业机会。为了保持竞争力,中小微企业必须意识到电子商务可能带来的潜在好处。此外,在企业决定采用电子商务之前,他们应该考虑几个因素。本研究旨在运用技术-组织-环境(TOE)框架,找出影响中小微企业采用电子商务决策的因素。
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引用次数: 4
Impact of Customer Perception of Value Co-Creation for Personalization in Online Shopping 顾客价值共创感知对网络购物个性化的影响
Pub Date : 2022-01-01 DOI: 10.4018/ijebr.309388
J. JensolinAbithaKumari, Preeti R. Gotmare
Electronic commerce firms adopt advanced technologies to provide personalization of marketing-mix with data for personalization co-created by consumers. This study explores customer's perception of value co-creation and how it impacts intention to co-create value. Customer perception of value co-creation for personalization in an e-commerce context was operationalized as second order construct comprising of fulfilment, service recovery, price perception, algorithmic fairness, personalization benefits, security, and privacy. Survey results of 638 respondents analyzed using AMOS showed that process quality and relationship quality mediate the relationship between customer's perception of value co-creation and intention to co-create value with relationship quality showing stronger effect. Thus, this study contributes to marketing value co-creation literature and provides implications for practicing managers.
电子商务公司采用先进的技术来提供个性化的营销组合——与消费者共同创造的个性化数据相结合。本研究探讨顾客对共同创造价值的感知,及其对共同创造价值意愿的影响。在电子商务环境中,客户对个性化价值共同创造的感知被操作为二级结构,包括履行、服务恢复、价格感知、算法公平性、个性化利益、安全性和隐私。利用AMOS对638名受访者的调查结果进行分析发现,过程质量和关系质量在顾客共同创造价值感知与共同创造价值意愿之间起到中介作用,其中关系质量的作用更强。因此,本研究对营销价值共同创造的文献有所贡献,并为实践管理者提供启示。
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引用次数: 3
Leadership Moderating the Impact of Personality Traits on Sales Performance 领导能力调节人格特质对销售绩效的影响
Pub Date : 2022-01-01 DOI: 10.4018/ijebr.309389
D. Mattar, R. Khoury, Pamela Youssef Bassil
This study aims to detect the impact of three personality traits on agents' sales performance. The moderating role of the unit manager's leadership style is highlighted too. MLQ-5X and Mini-IPIP questionnaires were distributed to 200 insurance sales agents in Lebanon. Using SEM, extraversion is found to be positively and significantly affecting sales performance whereas the neuroticism's impact is found to be negatively significant. Moreover, the transformational and the laissez-faire leadership styles are found to strengthen the positive relationship between extraversion and sales performance. Transactional leadership seemed to boost the negative relationship between neuroticism and sales performance. This study fills a gap in the literature and enriches it, specifically when it comes to the insurance industry in a Lebanese context.
本研究旨在检测三种人格特质对代理商销售绩效的影响。同时也强调了单位经理领导风格的调节作用。MLQ-5X和Mini-IPIP问卷发放给200名黎巴嫩保险销售代理人。研究发现,外向型性格对销售业绩有显著的正向影响,而神经质性格对销售业绩有显著的负向影响。此外,变革型领导风格和自由放任型领导风格强化了外向性与销售绩效之间的正相关关系。交易型领导似乎增强了神经质与销售业绩之间的负相关关系。本研究填补了文献的空白,并丰富了它,特别是当它涉及到保险业在黎巴嫩的背景下。
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引用次数: 1
Roles of Customer Databases and Database Marketing in Customer Relationship Management 客户数据库与数据库营销在客户关系管理中的作用
Pub Date : 2022-01-01 DOI: 10.4018/ijebr.315746
Pratap Chandra Mandal
Development in information technology helps companies to build customer databases, perform database marketing, and do relationship management. The study discusses the various aspects of customer databases and database marketing and their roles in relationship management. It discusses the ways in which a customer database can be used to achieve best results. The study discusses the various issues of database marketing, ways of overcoming the issues, internal changes in an organization which should be made for implementing database marketing, and emphasizes that database marketing is not the solution to every issue. Organizations should analyze all these issues during CRM implementation. It also provides a direction for achieving the goals in relationship management. Organizations should be aware of and should consider all these aspects of customer databases and database marketing to develop customer relationships, to do CRM implementation, to achieve business excellence, and to succeed in the long run.
信息技术的发展帮助公司建立客户数据库,进行数据库营销,进行关系管理。本研究讨论了客户数据库和数据库营销的各个方面及其在关系管理中的作用。它讨论了使用客户数据库实现最佳结果的方法。本研究讨论了数据库营销的各种问题,克服问题的方法,实施数据库营销应在组织内部进行的变革,并强调数据库营销不是解决所有问题的办法。组织应该在CRM实施过程中分析所有这些问题。为关系管理目标的实现提供了方向。组织应该意识到并考虑客户数据库和数据库营销的所有这些方面,以发展客户关系,实施CRM,实现卓越的业务,并取得长期的成功。
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引用次数: 0
The Impact of Age and Income in Using Mobile Banking Apps: A Study of Association and Classification 年龄和收入对手机银行应用程序使用的影响:关联与分类研究
Pub Date : 2022-01-01 DOI: 10.4018/ijebr.309391
S. Olaleye, O. S. Balogun, I. T. Sanusi, O. A. Dada
The banking business relates with their customers during the weekly business days, but only a few pay close attention to the importance of demography variables especially in the area of technology use. This study intends to classify the relationship between age and mobile banking app usage, income and the types of device used for mobile banking app, income and the choice for the device brand used for a mobile banking app. It also employed social stratification theory and quantitative methods with Chi-square test and discriminant analysis through SPSS V25. The results show the significant association of age with mobile banking app use and income with the type of mobile devices used for the mobile banking app while the income had an insignificant association with the device brand. The banking sectors need to put inequality income distribution into consideration, and the age differences as these variables impact the use of mobile technology for banking transactions. The study discussed the theoretical contribution, managerial insights, limitations, and made proposals for future study.
银行业务在每周工作日与他们的客户有关,但只有少数人密切关注人口统计变量的重要性,特别是在技术使用领域。本研究拟对年龄与手机银行应用使用、收入与手机银行应用使用的设备类型、收入与手机银行应用使用的设备品牌选择之间的关系进行分类,并运用社会分层理论和定量方法,通过SPSS V25进行卡方检验和判别分析。结果显示,年龄与手机银行应用程序的使用显著相关,收入与手机银行应用程序使用的移动设备类型显著相关,而收入与设备品牌的关联不显著。银行业需要考虑收入分配不均和年龄差异,因为这些变量会影响移动技术在银行交易中的使用。本研究讨论了理论贡献、管理见解、局限性,并对未来的研究提出了建议。
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引用次数: 0
期刊
Int. J. E Bus. Res.
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