{"title":"ANALISIS PEMASARAN PRODUK LAYANAN HOMEVISIT PASIEN GANGGUAN JIWA DI RUMAH SAKIT JIWA : ARTICLE REVIEW","authors":"","doi":"10.7454/arsi.v7i3.3633","DOIUrl":"https://doi.org/10.7454/arsi.v7i3.3633","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124697241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Bauran Pemasaran Sumber Daya Manusia (SDM) terhadap Loyalitas Pasien Rumah Sakit: Systematic Review","authors":"","doi":"10.7454/arsi.v7i3.3650","DOIUrl":"https://doi.org/10.7454/arsi.v7i3.3650","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"230 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130974257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Pemasaran Rumah Sakit Berbasis Bukti","authors":"","doi":"10.7454/arsi.v7i2.3655","DOIUrl":"https://doi.org/10.7454/arsi.v7i2.3655","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116129241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALYSIS OF RELATIONSHIP BETWEEN THE ROLE OF HUMAN RESOURCES OF DEVELOPMENT (HRD) WITH NURSING PERFORMANCE IN SRI RATU GENERAL HOSPITAL IN 2019","authors":"","doi":"10.7454/arsi.v7i2.3845","DOIUrl":"https://doi.org/10.7454/arsi.v7i2.3845","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"272 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121070744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"KESIAPAN MASYARAKAT DALAM MENGHADAPI PENYAKIT PASCA BANJIR DI DUSUN LOHGAWE DESA GAWEREJO KECAMATAN KARANGBINANGUN KABUPATEN LAMONGAN","authors":"","doi":"10.7454/arsi.v7i2.3983","DOIUrl":"https://doi.org/10.7454/arsi.v7i2.3983","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"18 9","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113965243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dampak Marketing Mix “Physical Environment” terhadap Kepuasaan Pasien Rumah Sakit: Literature Review","authors":"","doi":"10.7454/arsi.v7i2.3654","DOIUrl":"https://doi.org/10.7454/arsi.v7i2.3654","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116583277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALISIS STRATEGI PEMASARAN LAYANAN BABY CARE DI RSU BHAKTI RAHAYU DENPASAR TAHUN 2020","authors":"","doi":"10.7454/arsi.v7i2.3653","DOIUrl":"https://doi.org/10.7454/arsi.v7i2.3653","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125922742","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PELAYANAN CONSULTATION LIAISON PSYCHIATRY (CLP) MENUJU PENINGKATAN PELAYANAN YANG LEBIH HOLISTIK DI RUMAH SAKIT TINGKAT II UDAYANA DENPASAR","authors":"","doi":"10.7454/arsi.v6i3.3671","DOIUrl":"https://doi.org/10.7454/arsi.v6i3.3671","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114906783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hospitals must have a good marketing plan to increase patient interest in using its services. Marketing mix is a marketing strategy consisting of product, price, place, promotion, people, process and physical evidence. The Place Strategy refers to the ease of consumers accessing services. For this reason, we want to know how the role of place strategy in hospital marketing mix in Indonesia. This systematic review uses the PRISMA method. Searching uses Google Scholar and Garuda Ristekdikti electronic databases. Inclusion criteria, research articles, published from 2010 to 2019, and carried out in Indonesia. The keywords are "Marketing Mix", Hospital, Place, and Indonesia. There are 15 articles that qualify for review. Six articles show place strategies affecting hospital marketing. Four articles do not affect. Three articles conclude as seven marketing mix influences each other. Two articles provide recommendations for place strategies for marketing. The effect of place strategy in hospital marketing depends on the external and internal conditions of the hospital. It is necessary to combine and coordinate the strategies contained in the marketing mix, not only place strategies are prioritized so that marketing can be done effectively.
{"title":"STRATEGI PLACE DALAM PEMASARAN RUMAH SAKIT DI INDONESIA; SYSTEMATIC REVIEW","authors":"Asriyanti Bandaso, Dyani Kusumowardhani, Herlina Tanjung, Lili Marliani, Megadianty Mokoginta","doi":"10.7454/arsi.v6i3.3560","DOIUrl":"https://doi.org/10.7454/arsi.v6i3.3560","url":null,"abstract":"Hospitals must have a good marketing plan to increase patient interest in using its services. Marketing mix is a marketing strategy consisting of product, price, place, promotion, people, process and physical evidence. The Place Strategy refers to the ease of consumers accessing services. For this reason, we want to know how the role of place strategy in hospital marketing mix in Indonesia. This systematic review uses the PRISMA method. Searching uses Google Scholar and Garuda Ristekdikti electronic databases. Inclusion criteria, research articles, published from 2010 to 2019, and carried out in Indonesia. The keywords are \"Marketing Mix\", Hospital, Place, and Indonesia. There are 15 articles that qualify for review. Six articles show place strategies affecting hospital marketing. Four articles do not affect. Three articles conclude as seven marketing mix influences each other. Two articles provide recommendations for place strategies for marketing. The effect of place strategy in hospital marketing depends on the external and internal conditions of the hospital. It is necessary to combine and coordinate the strategies contained in the marketing mix, not only place strategies are prioritized so that marketing can be done effectively.","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"7 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131162560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE INFLUENCE OF MARKETING MIX IN MEDICAL TOURISM","authors":"","doi":"10.7454/arsi.v6i3.3672","DOIUrl":"https://doi.org/10.7454/arsi.v6i3.3672","url":null,"abstract":"","PeriodicalId":139168,"journal":{"name":"Jurnal Administrasi Rumah Sakit Indonesia","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127226863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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