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International Journal of Mobile Communications最新文献

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Enabling smartphone push notifications: the effect of a framed opt-in request 启用智能手机推送通知:框架选择请求的效果
4区 管理学 Q3 COMMUNICATION Pub Date : 2023-01-01 DOI: 10.1504/ijmc.2023.127386
Diana Gavilan, Maria Avello
The use of push notifications is one of the most relevant strategies to proactively communicate with a user from within various apps. Europe has adopted an opt-in requirement wherein users have to explicitly express that they agree to receive push notifications from apps. This paper examines the influence of two different approaches for framing this opt-in request: focusing on the experiential value the user would eventually receive through the information provided by the notifications (moderated by the personal involvement with the app) and focusing on the social proof aspect, i.e., the behaviour of the majority of the app users (moderated by the user's susceptibility to interpersonal influence). The results indicate that improving the quality of the information provided to the user help firms attain higher levels of user participation. This research deepens the understanding of the consumer's decision process in the context of mobile advertising.
使用推送通知是在不同应用中主动与用户沟通的最相关策略之一。欧洲采用了选择加入的要求,即用户必须明确表示他们同意接收应用程序的推送通知。本文研究了构建这种选择请求的两种不同方法的影响:关注用户最终将通过通知提供的信息获得的体验价值(由应用程序的个人参与调节),关注社会认同方面,即大多数应用程序用户的行为(由用户对人际影响的敏感性调节)。结果表明,提高提供给用户的信息质量有助于企业获得更高水平的用户参与。本研究加深了对移动广告背景下消费者决策过程的理解。
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引用次数: 1
Does self-management of learning matter Exploring mobile learning continuance from a valence framework perspective 学习的自我管理重要吗?从效价框架的角度探讨移动学习的持续性
4区 管理学 Q3 COMMUNICATION Pub Date : 2023-01-01 DOI: 10.1504/ijmc.2023.134028
Yuangao Chen, Shuiqing Yang, Shuai Zhang, Jianrong Yao
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引用次数: 0
Tourism experience and quality of life: the roles of autobiographical memory and social networking service posting behavior 旅游体验与生活品质:自传体记忆与社交网络服务张贴行为的作用
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2023-01-01 DOI: 10.1504/ijmc.2023.10042634
H. Chung, S. Yang, Namho Chung
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引用次数: 0
Application-based mobile payment systems: continuance intention and intention to recommend 基于应用的移动支付系统:延续意向和推荐意向
4区 管理学 Q3 COMMUNICATION Pub Date : 2023-01-01 DOI: 10.1504/ijmc.2023.127374
Abul Khayer, Md Shamim Talukder, Yukun Bao, Md Nahin Hossain
This research paper valuates the factors of continuance intention and intention to recommend application-based mobile payment systems. The research model has been developed based on several strands of theories in information systems. The model has been tested using 360 respondents' data collected from Wuhan, PR China. This study used a hybrid method by relating structural equation modelling (SEM) and artificial neural network (ANN) for analysing data. The SEM confirms that satisfaction, perceived usefulness, perceived enjoyment, habit, and context are the key predictors of the continuance intention. The continuance intention positively affects the intention to recommend the application-based mobile payment. This study also confirms the moderating effect of context on the relationship between satisfaction and continuance intention. The ANN concludes that the most significant predictor of continuance intention is satisfaction, while the least important factor is habit. This study's implications provide worthy insights to the researchers, practitioners, and managers, which assist them in devising effective strategies for implementing application-based mobile payment.
本研究对基于应用的移动支付系统的延续意愿和推荐意愿进行了评价。该研究模型是基于信息系统的若干理论发展起来的。该模型使用从中国武汉收集的360名受访者的数据进行了测试。本研究采用结构方程模型(SEM)和人工神经网络(ANN)相结合的方法对数据进行分析。扫描电镜证实,满意度,感知有用性,感知享受,习惯和环境是继续意向的关键预测因素。延续意愿正向影响基于应用的移动支付推荐意愿。本研究也证实了情境对满意度与继续意向的调节作用。人工神经网络的结论是,最重要的预测因素是满意度,而最不重要的因素是习惯。本研究的启示为研究人员、从业者和管理者提供了有价值的见解,帮助他们制定有效的策略来实施基于应用程序的移动支付。
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引用次数: 1
Exploring the impacts of mobile devices usage on individual's creativity: a cross-cultural perspective 探究移动设备使用对个人创造力的影响:跨文化视角
4区 管理学 Q3 COMMUNICATION Pub Date : 2023-01-01 DOI: 10.1504/ijmc.2023.134031
Shangui Hu, Fengle Ji, Hefu Liu, Maomao Chi
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引用次数: 0
Investigating the discrepancy between motivation and live-streaming media usage through the analysis of user engagement 通过用户参与度分析,调查动机与直播媒体使用之间的差异
4区 管理学 Q3 COMMUNICATION Pub Date : 2023-01-01 DOI: 10.1504/ijmc.2023.128843
Po Chien Chang
For a better understanding of user experiences in new media, this paper develops an empirical model to examine the relationships between individual motivations, user engagement and livestreaming media usage. An online survey was used to collect 565 valid samples and verify them through the method of partial least square (PLS) in terms of measurement validity and path relationships. An empirical framework was developed to illustrate the correlation between motivation and interaction process during livestreaming. Social engagement has more influence on user intention than content and host engagement. In addition, individuals may have more entertainment-related and social motives when interacting with hosts and attaining mental support from the social community. Social influence is the main drive behind the host and social engagement, among other factors. The results contribute to the research community by delineating the scopes of viewers' motivation and engagement experience which are not discussed in prior studies.
为了更好地理解新媒体中的用户体验,本文开发了一个实证模型来检验个人动机、用户参与度和直播媒体使用之间的关系。采用在线调查的方法,收集了565份有效样本,并通过偏最小二乘法(PLS)在测量效度和路径关系方面进行了验证。本文开发了一个实证框架来说明直播过程中动机与互动过程之间的相关性。社交参与对用户意向的影响大于内容参与和主持人参与。此外,个体在与主人互动并获得社会群体的心理支持时,可能有更多的娱乐动机和社会动机。除其他因素外,社会影响是主持人和社会参与背后的主要驱动力。研究结果通过描述观众的动机和参与体验的范围,这在以前的研究中没有被讨论,从而为研究界做出了贡献。
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引用次数: 1
Overcoming resistance barriers in mobile banking through financial literacy 通过金融知识克服手机银行的阻力障碍
4区 管理学 Q3 COMMUNICATION Pub Date : 2023-01-01 DOI: 10.1504/ijmc.2023.130043
Ceylan Onay, Gokhan Aydin, Sarp Kohen
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引用次数: 1
Does self-management of learning matter Exploring mobile learning continuance from a valence framework perspective 学习的自我管理重要吗?从效价框架的角度探讨移动学习的持续性
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2023-01-01 DOI: 10.1504/ijmc.2023.10045296
Yuangao Chen, Shuiqing Yang, Shuai Zhang, Jianrong Yao
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引用次数: 0
Systematics of location inquiries in Farsi mobile phone calls: with reference to social functions, sequential positions and formulations 波斯语移动电话中位置查询的系统分析:参考社会功能、顺序位置和公式
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2023-01-01 DOI: 10.1504/ijmc.2023.10043519
Ali Kazemi
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引用次数: 0
Effects of service quality of airline mobile application and individual characteristics on user satisfaction and intention to reuse 航空公司移动应用服务质量和个人特征对用户满意度和重用意愿的影响
4区 管理学 Q3 COMMUNICATION Pub Date : 2023-01-01 DOI: 10.1504/ijmc.2023.127375
Jung Min Lee, Jin Ki Kim
Mobile technology has evolved into intelligent services such as smart phones, smart TVs, smart cars, and healthcare, which are reaching consumers through personal devices. The rapid spread of this kind of technology provides a variety of contents that attract consumers' minds. This study explores the impacts of self-efficacy, status quo bias, and service quality of mobile application on satisfaction and intention to reuse. Data is collected from 273 users who had experience using mobile applications. The results show that self-efficacy, status quo, convenience, responsiveness, ubiquity, and interest all affect service quality, and that self-efficacy, convenience, responsiveness, and ubiquity affect satisfaction and intention to reuse. This study suggests utilising strategy and communication with customer who has a high tendency of the status quo bias. This research suggests developing content that meets consumer needs through personal devices and to communicate with consumers.
移动技术已经发展成为智能手机、智能电视、智能汽车和医疗保健等智能服务,这些服务通过个人设备与消费者接触。这种技术的迅速普及提供了各种吸引消费者的内容。本研究探讨移动应用自我效能感、现状偏见和服务质量对满意度和重用意愿的影响。数据收集自273名使用过移动应用程序的用户。结果表明,自我效能感、现状、便利性、响应性、泛在性和兴趣均影响服务质量,自我效能感、便利性、响应性和泛在性影响满意度和重用意愿。本研究建议对现状偏向倾向高的顾客采取策略与沟通。这项研究建议通过个人设备开发满足消费者需求的内容,并与消费者进行沟通。
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引用次数: 1
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International Journal of Mobile Communications
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