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Understanding users’ intention to switch mobile instant messaging 了解用户切换移动即时消息的意图
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2020-05-20 DOI: 10.1504/IJMC.2020.10020514
Shuang Cheng, Sang Joon Lee
In recent years, mobile instant messaging (MIM) has become increasingly popular and has integrated in the daily lives of millions of people worldwide. Previous studies on MIM have primarily focused on its initial adoption and continuance usage, while paying less attention to switching behaviour. This study aims to explore the key factors influencing users' switching intention of MIM in China, using the push-pull-mooring (PPM) framework of the migration theory, and empirically examine the three types of predictors for MIM switching intention: push (fatigue), pull (referent network size, future expectation, complementarity, and transfer trust), and mooring (switching cost) factors. Our results indicated that all of these factors have significant effects on switching intention. The results yield both theoretical and practical implications.
近年来,移动即时通讯(MIM)越来越流行,并已融入全球数百万人的日常生活。先前对MIM的研究主要集中在其初始采用和持续使用上,而对切换行为的关注较少。本研究旨在利用迁移理论的推拉系泊(PPM)框架,探讨影响中国MIM用户切换意愿的关键因素,并实证检验三种类型的MIM切换意愿预测因素:推(疲劳)、拉(参考网络规模、未来预期、互补性和转移信任)和系泊(切换成本)因素。我们的研究结果表明,所有这些因素都对转换意向有显著影响。研究结果产生了理论和实践意义。
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引用次数: 0
Use of social networking applications (SNAs) by immigrant children, adolescents, and young adultsto maintain contact with those who remained in the country of origin: Usage characteristics and habits 移民儿童、青少年和成年青年使用社交网络应用程序与留在原籍国的人保持联系:使用特点和习惯
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2020-03-30 DOI: 10.1504/IJMC.2020.10017997
G. Zilka
In the present research, we examined the use and its influence of social networking applications on the process of young immigrants' acclimatisation in Israel, given the widespread use of such applications by children, adolescents, and young people to maintain contact with those who remained in their country of origin. This is a mixed-method study. A total of 551 participants from Israel completed questionnaires, of whom 110 were also interviewed. Interviewees were asked to clarify the quantitative findings to help gain in-depth understanding of the factors affecting acclimatisation. The semi-structured interviews covered all the topics included in the research questionnaires. The interviewees wanted to share positive and negative experiences they lived through, and some provided detailed descriptions. The study found that participants feel that communication alleviates the sense of longing, enables intimate discourse, sentiment sharing, release of anger, and relief of frustration. The use of web applications encourages significant interactions with those who remained in the country of origin, but to a certain extent causes social isolation in the new country.
在本研究中,鉴于儿童、青少年和年轻人广泛使用社交网络应用程序与留在原籍国的人保持联系,我们研究了社交网络应用程序对以色列年轻移民适应过程的使用及其影响。这是一项混合方法研究。以色列共有551名参与者完成了调查表,其中110人也接受了访谈。受访者被要求澄清定量结果,以帮助深入了解影响适应的因素。半结构化访谈涵盖了研究问卷中包含的所有主题。受访者希望分享他们所经历的积极和消极的经历,有些人提供了详细的描述。研究发现,参与者认为沟通可以缓解渴望,使亲密的对话,情感分享,释放愤怒,缓解沮丧。网络应用程序的使用鼓励与留在原籍国的人进行大量互动,但在一定程度上造成了新国家的社会隔离。
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引用次数: 2
What drives students’ online self-disclosure behavior on social media? A hybrid SEM and artificial intelligence approach 是什么推动了学生在社交媒体上的在线自我披露行为?SEM和人工智能的混合方法
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2020-03-09 DOI: 10.1504/IJMC.2020.10017999
Ibrahim Arpaci
This study investigated drivers of the online self-disclosure behaviour on social media by employing a complementary structural equation modelling (SEM) and artificial intelligence approach. The study developed a theoretical model based on the 'theory of planned behaviour' (TPB) and 'communication privacy management' (CPM) theory. The predictive model was validated by employing a multi-analytical approach based on the data obtained from 300 undergraduate students. The model focused on the role of security, privacy, and trust perceptions in predicting the attitudes toward the selfie-posting behaviour. The results suggested that privacy and security are significantly associated with the trust, which explains a significant amount of the variance in the attitudes. Consistently, results of the machine-learning classification algorithms suggested that attributes of the security, privacy, and trust could predict the attitudes with an accuracy of more than 61%% in most cases. Further, mediation analysis results indicated that privacy has no direct effect, but an indirect effect on the attitudes. These findings suggested a trade-off between the privacy concerns and perceived benefits of the actual behaviour.
本研究采用互补结构方程建模(SEM)和人工智能方法,调查了社交媒体上在线自我披露行为的驱动因素。该研究基于“计划行为理论”(TPB)和“通信隐私管理”(CPM)理论开发了一个理论模型。基于300名本科生的数据,采用多分析方法对预测模型进行了验证。该模型侧重于安全、隐私和信任感知在预测人们对自拍发布行为的态度中的作用。研究结果表明,隐私和安全与信任显著相关,这解释了态度的显著差异。一致地,机器学习分类算法的结果表明,在大多数情况下,安全、隐私和信任属性可以预测态度,准确率超过61%。此外,中介分析结果表明,隐私对态度没有直接影响,而是间接影响。这些发现表明,在隐私问题和实际行为的感知利益之间存在权衡。
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引用次数: 8
A Multi-Modal Approach for Evaluating Player Experience on Different Gaming Platforms 基于不同游戏平台评估玩家体验的多模式方法
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2020-03-09 DOI: 10.1504/IJMC.2020.10017990
Çakir Aker, Yavuz Inal, Kerem Rızvanoğlu
The aim of this experimental study was to adopt a multi-modal approach to analyse player experience on PC and mobile gaming platforms, and identify both the factors that potentially have an effect on this experience and the set of methods that are effective on measuring it. Game experience questionnaire was enriched through usability scales, semi-structured interviews and player observations. Data was collected from 20 undergraduate university students that were selected from casual gamers that had never played the Plants vs. Zombies game before. Results of the study showed that participants who played on the PC platform declared more positive feelings when compared to the players of the mobile platform. The bivariate correlations between the game experience items on each platform showed that flow, competence, and challenge were the marker components of game experience that differed due to the players' game experience on each platform.
这项实验研究的目的是采用多模式方法来分析PC和手机游戏平台上的玩家体验,并确定可能影响这种体验的因素以及有效测量这种体验的方法。通过可用性量表、半结构化访谈和玩家观察,丰富了游戏体验问卷。数据收集自20名大学生,这些大学生是从从未玩过《植物大战僵尸》的休闲玩家中挑选出来的。研究结果显示,在PC平台上玩游戏的玩家比在手机平台上玩游戏的玩家表现出更积极的情绪。每个平台上游戏体验项目之间的双变量相关性表明,心流、能力和挑战是游戏体验的标记成分,它们因玩家在每个平台上的游戏体验而有所不同。
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引用次数: 2
UNDERSTANDING THE FACTORS AFFECTING CONSUMERS’ CONTINUANCE INTENTION IN MOBILE SHOPPING: THE CASE OF PRIVATE SHOPPING CLUBS 影响消费者移动购物延续意愿的因素探析——以私人购物俱乐部为例
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2020-01-09 DOI: 10.1504/IJMC.2020.10017993
Mehmet Cem Bölen, Üstün Özen
This study aims to determine the factors affecting the continuance intention in using mobile shopping apps and websites. Within the scope of the study, a research model is proposed that integrates an information systems (IS) expectation-confirmation model (ECM), flow theory, and trust. Structural equation modelling (SEM) was employed to analyse data collected from 518 users of the most popular private shopping clubs in Turkey. The results revealed that the variables of perceived usefulness, satisfaction, and enjoyment directly and significantly affected the consumers' continuance intention in using the private shopping clubs' mobile apps and websites. The focus dimension of the flow experience was not found to have a significant effect on either consumer satisfaction or continuous usage intention. Another interesting result of the study is that, contrary to the general belief in the literature, the trust dimension does not have a significant effect on consumers' continuance intention.
本研究旨在确定影响移动购物app和网站使用持续意愿的因素。在研究范围内,提出了一个整合信息系统(is)期望-确认模型(ECM)、流理论和信任的研究模型。结构方程模型(SEM)用于分析从土耳其最受欢迎的私人购物俱乐部的518名用户收集的数据。结果表明,感知有用性、满意度和享受性变量直接显著影响消费者使用私人购物俱乐部移动应用和网站的继续意愿。流体验的焦点维度对消费者满意度和持续使用意愿均无显著影响。本研究的另一个有趣的结果是,与文献中普遍认为的相反,信任维度对消费者的继续意愿没有显著影响。
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引用次数: 19
Understanding Location Disclosure Behaviour via Social Networks Sites: Perspective of Communication Privacy Management Theory 了解社交网站的位置披露行为:通讯隐私管理理论的视角
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2020-01-01 DOI: 10.1504/ijmc.2020.10030834
J. Chen, H. Nguyen, Quang-An Ha
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引用次数: 0
Examining Academic Landscape of Mobile Banking 考察手机银行的学术格局
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2020-01-01 DOI: 10.1504/IJMC.2020.10019459
Vincent C. Ma, Ching-Wen Lin, Haiping Chang, John S. Liu
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引用次数: 0
A Scientometric Analysis on Mobile Recommender Systems 移动推荐系统的科学计量学分析
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2020-01-01 DOI: 10.1504/ijmc.2020.10024559
Kasra Madadipouya, Liyana Shuib, S. Hamid
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引用次数: 0
Risk factors of consumer switching behavior for cross-border e-commerce mobile platform 跨境电商移动平台消费者转换行为风险因素分析
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2020-01-01 DOI: 10.1504/ijmc.2020.10030533
Y. Yang, Lifan Yang, Hongmin Chen, Jianzheng Yang, Chongjun Fan
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引用次数: 1
Revisiting Quick Response (QR) Code Technology: Corporate Perspectives 重新审视快速响应(QR)码技术:企业视角
IF 1.6 4区 管理学 Q3 COMMUNICATION Pub Date : 2019-09-02 DOI: 10.1504/IJMC.2019.10015897
Sandipan S. Sen, Richard A. Rocco, S. Ranganathan, J. Brooks
Quick response code (QRC) technology is facing various impediments to its adoption and usage. It has an uncertain future amidst an evolving landscape of technology and social tools available to companies. This study examines QRC's utilising marketing executives to gain current insights on its present use as well as future direction. A mixed methods survey was used to capture qualitative and quantitative responses from corporate marketing executive perspectives about QRC. Executives view QR codes primarily as a technology to increase both strategic advantage and communication advantage with customers. The findings suggest QRC will evolve as an important technology to support future corporate marketing and sales efforts.
快速响应码(QRC)技术在采用和使用方面面临着各种障碍。在公司可用的技术和社交工具不断发展的背景下,它的未来充满了不确定性。这项研究考察了QRC利用营销主管来获得对其当前用途和未来方向的当前见解。采用混合方法进行调查,从企业营销主管的角度获取对QRC的定性和定量反应。高管们主要将二维码视为一种提高战略优势和与客户沟通优势的技术。研究结果表明,QRC将成为支持未来企业营销和销售工作的重要技术。
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引用次数: 1
期刊
International Journal of Mobile Communications
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