The purpose of this study is to describe kustom cultural events as a form of branding program from Retro Classic Cycles Jogjakarta and House of Customland Surabaya. During the event, we saw a touch of creative creation of the kustom kulture brand community. This study uses a qualitative method. Data were obtained based on observations and interviews with several people involved in the annual kustom kulture event. In addition, the researcher also developed data collection by looking at the social media managers of Retro Classic Cycles and House of Customland. Research findings show that there are efforts to develop brand communities, initiators routinely carry out annual activities in kustom cultural events. The kustom kulture event presents creative culture from a variety of artistic collaborators, both fine art and motor builder, which inclusively makes event collaborators really enjoy and actively participate in displaying their artworks as a medium for creativity exhibitions. Originality shows that kustom culture events are used as community media for kustom culture activists Retro Classic Cycles and House of Customland, as an effective way to build a certain identity of a community, so as to increase public knowledge about kustom kulture. Therefore, the quality and quantity of kustom cultural events can be increased according to the differences and novelty of the theme of the event being held.
本研究的目的是将传统文化活动描述为雅加达Retro Classic Cycles和泗水Customland House的一种品牌计划。在活动中，我们看到了一抹民俗文化品牌社区的创意创造。本研究采用定性方法。数据是通过对参与一年一度的风俗文化活动的几位人士的观察和采访获得的。此外，研究人员还通过观察Retro Classic Cycles和House of Customland的社交媒体经理进行了数据收集。研究结果表明，有努力发展品牌社区，发起者在习俗文化活动中定期开展年度活动。风俗文化活动展示了美术和汽车制造等多种艺术合作者的创意文化，使活动合作者真正享受并积极参与作为创意展览媒介的作品展示。原创性表明，风俗文化活动作为风俗文化活动者Retro Classic Cycles和House of Customland的社区媒介，是一种有效的方式来建立一个社区的某种身份，从而增加公众对风俗文化的认识。因此，可以根据所举办活动主题的差异性和新颖性，提高民俗文化活动的质量和数量。
{"title":"KUSTOM KULTURE EVENT MARKETING AS A BRAND COMMUNITY CREATIVITY","authors":"Nashrudin Latif, Ferry Hariawan, Bayu Rama Laksono","doi":"10.37802/jamb.v2i2.210","DOIUrl":"https://doi.org/10.37802/jamb.v2i2.210","url":null,"abstract":"The purpose of this study is to describe kustom cultural events as a form of branding program from Retro Classic Cycles Jogjakarta and House of Customland Surabaya. During the event, we saw a touch of creative creation of the kustom kulture brand community. This study uses a qualitative method. Data were obtained based on observations and interviews with several people involved in the annual kustom kulture event. In addition, the researcher also developed data collection by looking at the social media managers of Retro Classic Cycles and House of Customland. Research findings show that there are efforts to develop brand communities, initiators routinely carry out annual activities in kustom cultural events. The kustom kulture event presents creative culture from a variety of artistic collaborators, both fine art and motor builder, which inclusively makes event collaborators really enjoy and actively participate in displaying their artworks as a medium for creativity exhibitions. Originality shows that kustom culture events are used as community media for kustom culture activists Retro Classic Cycles and House of Customland, as an effective way to build a certain identity of a community, so as to increase public knowledge about kustom kulture. Therefore, the quality and quantity of kustom cultural events can be increased according to the differences and novelty of the theme of the event being held.","PeriodicalId":142058,"journal":{"name":"Journal of Applied Management and Business (JAMB)","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125169131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Noerchoidah, Christina Menuk Handayani, Wahyu Priyanto
This study examines the effect of price, product diversity, facilities, and location on customer loyalty at Kedai Kopi Kanggo Riko Sidoarjo. A total of 120 customers were used as samples in this study with incidental sampling technique. Data were analyzed using SPSS software. The results of the study describe a significant influence between price and customer loyalty, product diversity affects loyalty, facilities affect customer loyalty, location affects customer loyalty. Simultaneously price, product diversity, facilities, and location affect customer loyalty. These results provide evidence that Kedai Kopi Kanggo Riko Sidoarjo can increase customer loyalty by emphasizing price factors, product diversity, facilities, and location.
本研究考察了价格、产品多样性、设施和地理位置对Kedai Kopi Kanggo Riko Sidoarjo顾客忠诚度的影响。本研究以120名顾客为样本，采用附带抽样的方法。数据采用SPSS软件进行分析。研究结果描述了价格对顾客忠诚的显著影响，产品多样性影响顾客忠诚，设施影响顾客忠诚，位置影响顾客忠诚。同时，价格、产品多样性、设施和位置也会影响顾客的忠诚度。这些结果证明，Kedai Kopi Kanggo Riko Sidoarjo可以通过强调价格因素、产品多样性因素、设施因素和地理位置因素来提高顾客忠诚度。
{"title":"CUSTOMER LOYALTY OF KANGGO RIKO COFFEE SHOP SIDOARJO","authors":"Noerchoidah, Christina Menuk Handayani, Wahyu Priyanto","doi":"10.37802/jamb.v2i2.209","DOIUrl":"https://doi.org/10.37802/jamb.v2i2.209","url":null,"abstract":"This study examines the effect of price, product diversity, facilities, and location on customer loyalty at Kedai Kopi Kanggo Riko Sidoarjo. A total of 120 customers were used as samples in this study with incidental sampling technique. Data were analyzed using SPSS software. The results of the study describe a significant influence between price and customer loyalty, product diversity affects loyalty, facilities affect customer loyalty, location affects customer loyalty. Simultaneously price, product diversity, facilities, and location affect customer loyalty. These results provide evidence that Kedai Kopi Kanggo Riko Sidoarjo can increase customer loyalty by emphasizing price factors, product diversity, facilities, and location.","PeriodicalId":142058,"journal":{"name":"Journal of Applied Management and Business (JAMB)","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116123195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of organizational culture, competence and self-awareness on the performance of the employees of the Culture and Tourism Office of East Java Province. Respondents in this study amounted to 55 employees through the distribution of questionnaires with sampling techniques using saturated samples. This study uses quantitative methods. The data analysis technique used is multiple linear regression analysis. Data processing in this study using IBM SPSS Statistics 23. The results of this study indicate that organizational culture has a significant effect on employee performance, competence has a significant effect on employee performance, self awareness has no significant effect on employee performance. Organizational culture, competence and self-awareness simultaneously have a significant effect on employee performance with a significance value of 0.000 <0.05. The results of the coefficient of determination show a value of 65.7% which means that all independent variables (organizational culture, competence and self-awareness) affect the Employee Performance variable, while the remaining 34.3% is influenced by other variables not examined in this study. From this explanation, the authors suggest evaluating and developing organizational culture, competence and self-awareness in order to improve employee performance.
{"title":"THE INFLUENCE OF ORGANIZATIONAL CULTURE, COMPETENCE AND SELF-AWARENESS ON PERFORMANCE OF EMPLOYEES IN DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI JAWA TIMUR","authors":"Naisya Nur Karimah, Siti Mujanah","doi":"10.37802/jamb.v2i2.208","DOIUrl":"https://doi.org/10.37802/jamb.v2i2.208","url":null,"abstract":"This study aims to determine the effect of organizational culture, competence and self-awareness on the performance of the employees of the Culture and Tourism Office of East Java Province. Respondents in this study amounted to 55 employees through the distribution of questionnaires with sampling techniques using saturated samples. This study uses quantitative methods. The data analysis technique used is multiple linear regression analysis. Data processing in this study using IBM SPSS Statistics 23. The results of this study indicate that organizational culture has a significant effect on employee performance, competence has a significant effect on employee performance, self awareness has no significant effect on employee performance. Organizational culture, competence and self-awareness simultaneously have a significant effect on employee performance with a significance value of 0.000 <0.05. The results of the coefficient of determination show a value of 65.7% which means that all independent variables (organizational culture, competence and self-awareness) affect the Employee Performance variable, while the remaining 34.3% is influenced by other variables not examined in this study. From this explanation, the authors suggest evaluating and developing organizational culture, competence and self-awareness in order to improve employee performance.","PeriodicalId":142058,"journal":{"name":"Journal of Applied Management and Business (JAMB)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121560228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research focuses on the efforts of Apartment Urbantown Serpong to increase Brand Awareness. The strategy offered in this research is marketing communication using digital marketing. The use of social media in marketing communications in this study aims to provide a different perspective or point of view from the activities of the digital marketing process. This study also examines digital marketing strategies to increase Brand Awareness Apartment Urbantown Serpong. This study uses a qualitative descriptive method with a literature review approach. The results show that digital marketing strategies are proven to be able to increase brand awareness. The indicator used in this study is the impact or response from research sources to identify the Serpong Urbantown Apartment brand.
{"title":"DIGITAL MARKETING OF SERPONG URBANTOWN APARTMENTS TO INCREASE BRAND AWARENESS AND CUSTOMER SATISFACTION","authors":"K. Lye, R. Santoso","doi":"10.37802/jamb.v2i2.204","DOIUrl":"https://doi.org/10.37802/jamb.v2i2.204","url":null,"abstract":"This research focuses on the efforts of Apartment Urbantown Serpong to increase Brand Awareness. The strategy offered in this research is marketing communication using digital marketing. The use of social media in marketing communications in this study aims to provide a different perspective or point of view from the activities of the digital marketing process. This study also examines digital marketing strategies to increase Brand Awareness Apartment Urbantown Serpong. This study uses a qualitative descriptive method with a literature review approach. The results show that digital marketing strategies are proven to be able to increase brand awareness. The indicator used in this study is the impact or response from research sources to identify the Serpong Urbantown Apartment brand.","PeriodicalId":142058,"journal":{"name":"Journal of Applied Management and Business (JAMB)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129010944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to determine the effect of work ability, work ethic and work environment on employee performance. This study usesquantitative methods. Total population and samples are 50 respondents from all employees Garment Industries. The data analysis technique used is Multiple Linear Regression Analysis. The t test results show that work ability, has a positive and significant effect on employee performance, work etnic has a positive and significant effect on employee performance, and work environment has a positive and significant effect on employee performance. And the results of the F show that the variables of Self Ability, work etnic and work environment simultaneously affect the Employee Performance OF Garmen Industries
{"title":"THE INFLUENCE OF WORK ABILITY, WORK ETHOS AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT GARMENT INDUSTRIES IN JOMBANG INDONESIA","authors":"N. Kurniawati, S. Mujanah","doi":"10.37802/jamb.v2i2.207","DOIUrl":"https://doi.org/10.37802/jamb.v2i2.207","url":null,"abstract":"The purpose of this study was to determine the effect of work ability, work ethic and work environment on employee performance. This study usesquantitative methods. Total population and samples are 50 respondents from all employees Garment Industries. The data analysis technique used is Multiple Linear Regression Analysis. The t test results show that work ability, has a positive and significant effect on employee performance, work etnic has a positive and significant effect on employee performance, and work environment has a positive and significant effect on employee performance. And the results of the F show that the variables of Self Ability, work etnic and work environment simultaneously affect the Employee Performance OF Garmen Industries","PeriodicalId":142058,"journal":{"name":"Journal of Applied Management and Business (JAMB)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126845492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is to analyze the effect of price discount, visual merchandising, shopping lifestyle on impulse buying of Miniso Royal Plaza Surabaya consumers. The research data used were 105 respondents using multiple linear regression to analyze the data. The empirical results of the study prove that price discount has a positive and significant effect on impulse buying, visual merchandising has a positive and significant effect on impulse buying, shopping lifestyle has a positive and significant effect on impulse buying. Furthermore, it was simultaneously found that price discount, visual merchandising, shopping lifestyle onimpulse buying.
{"title":"Miniso Royal Plaza Surabaya Consumer Impulse Buying Behavior","authors":"Nurul Silfiyah Isnaini, Noerchoidah","doi":"10.37802/jamb.v2i1.152","DOIUrl":"https://doi.org/10.37802/jamb.v2i1.152","url":null,"abstract":"This research is to analyze the effect of price discount, visual merchandising, shopping lifestyle on impulse buying of Miniso Royal Plaza Surabaya consumers. The research data used were 105 respondents using multiple linear regression to analyze the data. The empirical results of the study prove that price discount has a positive and significant effect on impulse buying, visual merchandising has a positive and significant effect on impulse buying, shopping lifestyle has a positive and significant effect on impulse buying. Furthermore, it was simultaneously found that price discount, visual merchandising, shopping lifestyle onimpulse buying. ","PeriodicalId":142058,"journal":{"name":"Journal of Applied Management and Business (JAMB)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121850926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to determine whether competence, compensation and work discipline partially and simultaneously affect employee performance in PT. United Motors Centre Suzuki Ahmad Eigis Surabaya. Types research is explanatory research with quantitative analysis. The sample population is employees in the service division totaling 46 employees. Data collection techniques using survey with questionnaire as instrument. The data analysis technique used multiple linear regression, t-test aand F-test to test the hypothesis with the SPSS program. The resuls of this study shows that competence, compensation and diciplines as partially and simultaniously significant effect on employee performance, and the effect of competence on employee performance is the most significant among the other three variables. Its indicate that increasing performance of employees can be determined by competence, compensation and work discipline of employees at division service PT. United Motors Centre Suzuki Ahmad Yani Surabaya.
本研究的目的是确定能力，薪酬和工作纪律是否部分和同时影响员工绩效在PT. United Motors Centre Suzuki Ahmad Eigis泗水。类型研究是定量分析的解释性研究。样本总体是服务部门的员工，总共46名员工。以问卷调查为工具的数据收集技术。数据分析技术采用多元线性回归、t检验和f检验，采用SPSS软件对假设进行检验。研究结果表明，胜任力、薪酬和纪律对员工绩效的影响是部分显著和同时显著的，其中胜任力对员工绩效的影响最为显著。这表明，提高员工的绩效可以由能力，薪酬和员工的工作纪律在部门服务PT.联合汽车中心铃木艾哈迈德雅尼泗水。
{"title":"The Effect of Competency, Compensation and Work Discipline on Employee Performance in Service Division PT. United Motors Center Suzuki Surabaya","authors":"Azmi Facriyah, Yulyar Kartika Wijayanti","doi":"10.37802/jamb.v2i1.159","DOIUrl":"https://doi.org/10.37802/jamb.v2i1.159","url":null,"abstract":"The purpose of this study is to determine whether competence, compensation and work discipline partially and simultaneously affect employee performance in PT. United Motors Centre Suzuki Ahmad Eigis Surabaya. Types research is explanatory research with quantitative analysis. The sample population is employees in the service division totaling 46 employees. Data collection techniques using survey with questionnaire as instrument. The data analysis technique used multiple linear regression, t-test aand F-test to test the hypothesis with the SPSS program. The resuls of this study shows that competence, compensation and diciplines as partially and simultaniously significant effect on employee performance, and the effect of competence on employee performance is the most significant among the other three variables. Its indicate that increasing performance of employees can be determined by competence, compensation and work discipline of employees at division service PT. United Motors Centre Suzuki Ahmad Yani Surabaya.","PeriodicalId":142058,"journal":{"name":"Journal of Applied Management and Business (JAMB)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114617034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This purpose of this study is to analyzed the impact of Self Ability, Compensation, and Self Efficacy on Employee Performance. This study uses quantitative methods. The population and sample are 85 respondents from all employees of Rizqy Jaya Mulia company Sidoarjo. Sources of data in this research using primary data obtained directly from respondents employees by google form. Data analysis technique used in this research were Multiple Linear Regression Analysis to know the effect of Self ability, compensation and self-Efficacy on employees performance, and for proved the hypothesis used F-test and t-test. The results of analysis show that Self Ability, compensation and self-efficacy has a positive and significant effect on employee performance as partially and simultaneously. This implies that if the company wants to improve employee performance, it needs to optimize Self Ability, Compensation, and Self Efficacy by paying attention to the performance of employees and giving an award to their skills and work performance. if the company wants to improve employee performance, it is necessary to optimize Self Ability, Compensation, and Self Efficacy by paying attention to the performance of employees and providing an award for their skills and work performance.
{"title":"The Effect of Self Ability, Compensation, and Self Efficacy on Employee Performance At Rizqy Jaya Mulia Sidoarjo Company","authors":"Abellia Permatasari, Siti Mujanah","doi":"10.37802/jamb.v2i1.156","DOIUrl":"https://doi.org/10.37802/jamb.v2i1.156","url":null,"abstract":"This purpose of this study is to analyzed the impact of Self Ability, Compensation, and Self Efficacy on Employee Performance. This study uses quantitative methods. The population and sample are 85 respondents from all employees of Rizqy Jaya Mulia company Sidoarjo. Sources of data in this research using primary data obtained directly from respondents employees by google form. Data analysis technique used in this research were Multiple Linear Regression Analysis to know the effect of Self ability, compensation and self-Efficacy on employees performance, and for proved the hypothesis used F-test and t-test. The results of analysis show that Self Ability, compensation and self-efficacy has a positive and significant effect on employee performance as partially and simultaneously. This implies that if the company wants to improve employee performance, it needs to optimize Self Ability, Compensation, and Self Efficacy by paying attention to the performance of employees and giving an award to their skills and work performance. if the company wants to improve employee performance, it is necessary to optimize Self Ability, Compensation, and Self Efficacy by paying attention to the performance of employees and providing an award for their skills and work performance.","PeriodicalId":142058,"journal":{"name":"Journal of Applied Management and Business (JAMB)","volume":"141 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121890217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nurdina, R. B. D. Waryanto, Nur Afiah, A. Surabaya
The purpose of the study was to examine the effect of perceived benefits, convenience, trustworthiness, and risk on the use of non-cash payment instruments in Taman Sub-district, Sidoarjo Regency. The Theory Acceptance Model (TAM) is used as the theoretical basis for the research. The research sample is people who transact at Alfamart, Indomaret, McDonald's Geluran, and Alfamidi in Taman sub-district, Sidoarjo district. Multilevel random sampling method. The questionnaires distributed were 100 respondents. The results showed that trust had no effect, while the benefits, convenience, and risk had an effect on noncash payment instruments.
{"title":"Analysis of Factors Affecting Community on the Use of Non-Cash Payment Tools in Taman District, Sidoarjo Regency","authors":"Nurdina, R. B. D. Waryanto, Nur Afiah, A. Surabaya","doi":"10.37802/jamb.v2i1.155","DOIUrl":"https://doi.org/10.37802/jamb.v2i1.155","url":null,"abstract":"The purpose of the study was to examine the effect of perceived benefits, convenience, trustworthiness, and risk on the use of non-cash payment instruments in Taman Sub-district, Sidoarjo Regency. The Theory Acceptance Model (TAM) is used as the theoretical basis for the research. The research sample is people who transact at Alfamart, Indomaret, McDonald's Geluran, and Alfamidi in Taman sub-district, Sidoarjo district. Multilevel random sampling method. The questionnaires distributed were 100 respondents. The results showed that trust had no effect, while the benefits, convenience, and risk had an effect on noncash payment instruments.","PeriodicalId":142058,"journal":{"name":"Journal of Applied Management and Business (JAMB)","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116578909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Focuses on the marketing offers of Malang mangrove conservation in order to increase visitor trust and happiness. Malang mangrove conservation is able to compete fiercely in the market, allowing guests to come to Malang mangrove conservation without feeling threatened by the competition. It is essential to create a service marketing strategy for Malang mangrove conservation that it capitalizes on current strengths while avoiding potential weaknesses and threats. All of the following alternatives are available: expanding market share, boosting cooperative cooperation, and establishing links with academia, government, and industry. It is also possible to discover a new business opportunity. In addition to increase service quality, a number of government measures may increase visitor loyalty. Creating marketing objectives with other tourism organizations and improving the overall quality of service are just a few of examples. Exploration of a business's weaknesses and opportunities increasing the effectiveness of social media promotion and marketing would expedite the deployment process.
{"title":"Malang Mangrove Conservation Business Strategy Development in the Perspective of SWOT Analysis","authors":"Noerchoidah","doi":"10.37802/jamb.v2i1.161","DOIUrl":"https://doi.org/10.37802/jamb.v2i1.161","url":null,"abstract":"Focuses on the marketing offers of Malang mangrove conservation in order to increase visitor trust and happiness. Malang mangrove conservation is able to compete fiercely in the market, allowing guests to come to Malang mangrove conservation without feeling threatened by the competition. It is essential to create a service marketing strategy for Malang mangrove conservation that it capitalizes on current strengths while avoiding potential weaknesses and threats. All of the following alternatives are available: expanding market share, boosting cooperative cooperation, and establishing links with academia, government, and industry. It is also possible to discover a new business opportunity. In addition to increase service quality, a number of government measures may increase visitor loyalty. Creating marketing objectives with other tourism organizations and improving the overall quality of service are just a few of examples. Exploration of a business's weaknesses and opportunities increasing the effectiveness of social media promotion and marketing would expedite the deployment process.","PeriodicalId":142058,"journal":{"name":"Journal of Applied Management and Business (JAMB)","volume":"112 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124224092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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