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Personal Financial Management Behavior of Surabaya College Students 泗水大学生个人理财行为研究
Pub Date : 2021-03-10 DOI: 10.37802/jamb.v1i2.145
Rini Astuti
This study aims to analyze the influence of academic ability, and allowance on the behavior and behavior of college students managing personal finance, with literacy or financial knowledge as intervening. This type of research is causal comparative with quantitative approach. The point of thought used in the research that is being worked on is the Theory of Planed Behavior (TPB). The research method used is discovery or quantitative. The population used is college students who are in Surabaya universities in the 2017-2019 school year. Samples in this study as many as 100 respondents, by means of data collection using questionnaires, the way of determining samples to be applied in this study is stratified random sampling. Analysis helper tools to process the data that will be used this research is SamartPls 3 and hypothesis test.
本研究旨在分析学业能力、津贴对大学生个人理财行为的影响,以素养或金融知识为干预因素。这种类型的研究是与定量方法的因果比较。正在进行的研究中使用的思想点是计划行为理论(TPB)。使用的研究方法是发现或定量。所使用的人口是2017-2019学年在泗水大学就读的大学生。本研究的样本多达100人,采用问卷调查的方式收集数据,确定本研究将采用的样本的方式是分层随机抽样。分析辅助工具来处理数据,将使用本研究是SamartPls 3和假设检验。
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引用次数: 0
SELF-EFFICATION AS THE DETERMINANTS FOR THE INTENTION OF ENTREPRENEURSHIP 自我效能感是创业意向的决定因素
Pub Date : 2021-03-10 DOI: 10.37802/jamb.v1i2.143
Rachma Rizqina Mardhotillah, Denis Fidita Karya, Candraningrat
This examination intends to decide: (1) The degree of self-adequacy of undergraduate management study programs in Surabaya, (2) The degree of enterprising expectations of undergraduate management study programs in Surabaya, (3) The impact of self-viability on undergraduate management study programs in Surabaya. The number of population in this examination is the undergraduate management study programs in Surabaya. The testing system utilizes Proportionate Stratified Random Sampling and acquired an example of 167 undergraduate management study programs in Surabaya. The instrument preliminary utilized master judgment and proceeded with preliminaries on 30 undergraduate management study programs in Surabaya. Validity test in this research utilizes the Product Moment connection method from Pearson. Unwavering quality test utilizing the Cronbach Alpha. Information gathering utilizes a survey that is dispersed straightforwardly and through electronic media. The investigation essential testing incorporates typicality test and linearity test. The information investigation method utilized is straightforward relapse to test theories.
本研究旨在决定:(1)泗水市管理专业本科课程的自我充足性程度;(2)泗水市管理专业本科课程的创业期望程度;(3)自我生存能力对泗水市管理专业本科课程的影响。本次考试人数为泗水管理专业本科人数。测试系统采用比例分层随机抽样,并以泗水市167个本科管理专业为例。该工具初步运用主判断法,对泗水市30个本科管理专业进行了初步研究。本研究的效度检验采用皮尔逊的积矩关联法。使用Cronbach Alpha的质量测试。信息收集利用一项直接通过电子媒体传播的调查。调查基本检验包括典型检验和线性检验。所采用的信息调查方法是直接回归检验理论。
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引用次数: 0
QUALITY OF SERVICE AND PRICE PERCEPTION AFFECT CUSTOMER LOYALTY WITH CONSUMER SATISFACTION AS A MEDIATION VARIABLES 服务质量和价格感知影响顾客忠诚,消费者满意度作为中介变量
Pub Date : 2021-03-10 DOI: 10.37802/jamb.v1i2.144
Margareta Evy da Silva
This study investigates the effect of service quality and perceived price on customer satisfaction and the effect of customer satisfaction on customer loyalty. This study also seeks to determine the mediating role of customer satisfaction on the relationship between service quality and price perceptions and customer loyalty. This study focuses on observations on 100 students in Sidoarjo who have made purchases at Indomaret-Sidoarjo. The research hypothesis testing adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This study found that customer satisfaction has a significant effect on customer loyalty and perceived price also has a significant effect on customer loyalty. However, this research proves that service quality does not have a significant effect on customer satisfaction.
本研究探讨服务品质与知觉价格对顾客满意的影响,以及顾客满意对顾客忠诚的影响。本研究亦试图确定顾客满意对服务品质、价格感知与顾客忠诚关系的中介作用。本研究的重点是对在Indomaret-Sidoarjo购物的100名Sidoarjo学生的观察。本研究的假设检验采用结构方程模型-偏最小二乘(SEM-PLS)技术。本研究发现顾客满意对顾客忠诚有显著影响,感知价格对顾客忠诚也有显著影响。然而,本研究证明服务质量对顾客满意度的影响并不显著。
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引用次数: 4
INTENTION OF ENTREPRENEURSHIP OF THE ECONOMIC FACULTY STUDENTS IN SURABAYA 意向创业的经济学院学生在泗水
Pub Date : 2020-12-31 DOI: 10.37802/jamb.v1i2.128
Siti Mujanah
This research plans to discover: 1) understudy business enterprise goals studying Economic Education, 2) the impact of observations about pioneering learning, self viability, and inward locus of control on innovative expectations, 3) different elements that impact enterprising aims. This examination is causal acquainted research. The populace in this examination were understudies studying Economic Education who had taken business courses and enterprising practicum, to be specific class of 2018, and who had taken business enterprise courses and were taking business enterprise courses to be specific class of 2018. Tests in this examination were 131 respondents taken with stratified irregular inspecting proportionate procedure. The instrument utilized in this examination was a survey/poll. Information investigation strategies in this examination utilized various straight relapse investigation. 
本研究拟发现:(1)以经济教育为研究对象的企业目标研究;(2)创业学习、自我生存力、内在控制点观察对创新期望的影响;(3)影响创业目标的不同因素。这是一项因果关系研究。本次考试的人群为2018届经济教育专业的学生,学习过商业课程和创业实习,学习过企业课程,正在学习企业课程,2018届学生。本次检查的测试对象为131名回答者,采用分层不定期比例检查程序。这次检查使用的工具是调查/投票。本次考试的信息调查策略采用了多种直复调查。
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引用次数: 0
DETERMINANTS OF ENTREPRENEURSHIP INTENTION BASED ON INDIVIDUAL ASPECTS 基于个体方面的创业意向决定因素
Pub Date : 2020-12-31 DOI: 10.37802/jamb.v1i2.130
Siti Asiyah
This research expects to decide the impact of (1) self-viability; (2) emotional standards; (3) demeanor toward conduct; and (4) enterprise instruction towards understudy business goals. This research comprised of 278 understudies as respondents. The instrument legitimacy test utilizes Confirmatory Factor Analysis, while the unwavering quality test utilizes Cronbach Alpha. The investigation system utilized is different direct relapse test. The consequences of the examination found that. (1) self-adequacy positively affects innovative expectations, (2) emotional standards positively affect pioneering aims, (3) conduct positively affects enterprising goals, (4) business enterprise instruction positively affects enterprising aims.
本研究期望决定(1)自我生存能力的影响;(2)情感标准;(三)对行为的态度;(4)企业指导替代企业目标。本研究包括278名替补演员作为调查对象。仪器合法性测试采用验证性因子分析,而坚定不移的质量测试采用克朗巴赫Alpha。所采用的调查制度是不同的直接复发试验。检查的结果发现。(1)自我充分性正向影响创新期望,(2)情感标准正向影响创业目标,(3)行为正向影响创业目标,(4)企业指导正向影响创业目标。
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引用次数: 0
CITY BRANDING AND DESTINATION BRANDING IN URBAN CULTURE VIEW 城市文化视野中的城市品牌与目的地品牌
Pub Date : 2020-07-31 DOI: 10.37802/jamb.v1i1.62
Amalia Herlina
This article discusses various aspects of city branding and destination branding activities that are reviewed in an urban culture perspective. This article is a series of opinions composed of a variety of literature reviews to support the development of the concepts of city branding and destination branding. This article also concludes that the new conditions have changed in the urban economy. The new picture has raised the urban recovery ventures in associations with regions and private associations. Urban industry was supplanted by administration segments like promoting, money and correspondence in this period.
本文讨论了城市品牌和目的地品牌活动的各个方面,并从城市文化的角度进行了回顾。这篇文章是由各种文献综述组成的一系列观点,以支持城市品牌和目的地品牌概念的发展。本文还总结了城市经济的新情况已经发生了变化。这一新的图景引发了与地区和私人协会合作的城市复兴冒险。在这一时期,城市工业被促销、金钱和通信等行政部门所取代。
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引用次数: 0
CUSTOMER INTIMACY VALUE STRATEGY BY IMPLEMENTING CUSTOMER RELATIONSHIP MANAGEMENT 通过实施客户关系管理实现客户亲密度价值战略
Pub Date : 2020-07-30 DOI: 10.37802/jamb.v1i1.58
Siti Asiyah
This article talks about a lot of systems to transform customers into resources proposed for organizations while making faithful customers. The technique that is the focal point in this article is customer Relationship Management (CRM). This is on the grounds that without a CRM system, organizations neglect to reap the advantages of CRM. CRM is fundamentally significant for the organization's future. CRM innovation empowers organizations to all the more likely comprehend customer conduct, foresee their conduct later on, give altered customer encounters, and assemble long haul customer connections. Nonetheless, given that CRM is just restricted by innovation it will be a serious mix-up for the organization. Organizations can't give excellent customer worth, administration and experience just by putting resources into CRM innovation. This article depicts customer life cycle the executives and proposes an all encompassing system for customer life cycle the board. This section finishes by examining methodologies for transforming customers into resources and making satisfied customers.
本文讨论了许多将顾客转化为资源的系统,为组织提出了建立忠诚顾客的建议。本文的重点技术是客户关系管理(CRM)。这是因为如果没有CRM系统,组织就会忽视CRM带来的好处。客户关系管理对组织的未来至关重要。CRM创新使组织更有可能理解客户的行为,预见他们以后的行为,改变客户的遭遇,并建立长期的客户联系。尽管如此,考虑到客户关系管理只是受到创新的限制,这对组织来说将是一个严重的混乱。组织不能仅仅通过将资源投入到CRM创新中来提供卓越的客户价值、管理和体验。本文描述了董事会高管的客户生命周期,并提出了一个全面的客户生命周期管理体系。本节通过检查将客户转化为资源和使客户满意的方法来结束。
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引用次数: 0
BRAND HERITAGE, CORPORATE REPUTATION AND BRAND IMAGE ON BUYING INTENTION 品牌传承、企业美誉度和品牌形象对购买意愿的影响
Pub Date : 2020-07-30 DOI: 10.37802/jamb.v1i1.59
Guntur Pradipto Aji Raharjo
This study aims to prove empirically how these three factors can influence purchasing decisions. This research model involves several variables of brand heritage, corporate reputation, purchase intention and brand image as additional variables. This research proves that brand heritage is still an important driver of customer purchase intentions or intentions. Similar results also occur in corporate reputation that supports this view that corporate reputation has a positive influence on buying intentions for Datsun products, and brand image that also influences consumers to buy Datsun products.
本研究旨在实证证明这三个因素是如何影响购买决策的。本研究模型将品牌传承、企业美誉度、购买意愿、品牌形象等多个变量作为附加变量。本研究证明,品牌传承仍然是顾客购买意愿或意向的重要驱动因素。企业声誉也出现了类似的结果,支持了企业声誉对Datsun产品的购买意愿有积极影响的观点,品牌形象也会影响消费者购买Datsun产品。
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引用次数: 0
CLIENT RETENTION STRATEGIES AND CUSTOMER LOYALTY DEVELOPMENT 客户保留策略和客户忠诚度发展
Pub Date : 2020-07-30 DOI: 10.37802/jamb.v1i1.60
Marya Mujayana
Since satisfied clients are the most significant resources of an organization, organizations have been concentrating on creating client maintenance and dedication programs. The key reason for client maintenance endeavors is to guarantee keeping up associations with esteem including clients by diminishing their abandonment rate. Making client satisfiedness is basic for the endurance of the organization in exceptionally serious markets. In this manner, this section begins with demonstrating the noteworthiness of client maintenance promoting procedures for the organization by uncovering the financial aspects of maintenance advertising programs. Prerequisites for creating powerful client maintenance systems are clarified. At last, in the wake of talking about kinds of responsibility, this section finishes by clarifying faithfulness projects and win-back systems.
由于满意的客户是一个组织最重要的资源,组织一直专注于创建客户维护和奉献计划。客户维护努力的关键原因是通过减少客户的放弃率来保证与尊重保持联系,包括客户。使客户满意是组织在异常严峻的市场中生存的基础。通过这种方式,本节首先通过揭示维护广告计划的财务方面来展示组织客户维护促销程序的值得注意之处。说明创建功能强大的客户端维护系统的前提条件。最后,在讨论了责任的种类之后,本节以澄清忠诚计划和赢回系统作为结束。
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引用次数: 0
CUSTOMER LOYALTY PERSPECTIVE DEVELOPED FROM CUSTOMER COMMITMENT 顾客忠诚观是从顾客承诺发展而来的
Pub Date : 2020-07-30 DOI: 10.37802/jamb.v1i1.61
D. Karya
This article discusses various aspects of relationship marketing ranging from the benefits of customer retention marketing strategies for the survival of the company to developments that can be done to transform customer retention into customer loyalty. This article also discusses customer recall management as an effort to create and maintain customer loyalty. This is because the effort to create and maintain customer loyalty is an important capital for the company to be able to survive in an increasingly competitive market competition. This is relevant to the view that the main purpose of customer retention efforts is to create and develop relationships with customers based on added value. This article can be used as a basic perspective for further research that examines customer relationship management, especially in the aspect of developing customer loyalty.
本文讨论了关系营销的各个方面,从客户保留营销策略对公司生存的好处到将客户保留转化为客户忠诚度的发展。本文还讨论了客户召回管理作为创建和维护客户忠诚度的一种努力。这是因为努力创造和保持客户忠诚度是公司能够在竞争日益激烈的市场竞争中生存的重要资本。这与客户保留努力的主要目的是基于附加价值创造和发展与客户的关系的观点有关。本文可以作为进一步研究客户关系管理的基本视角,特别是在培养客户忠诚度方面。
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引用次数: 7
期刊
Journal of Applied Management and Business (JAMB)
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