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PENGARUH PERSEPSI DAN PREFERENSI MASYARAKAT TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN SYARIAH DI KABUPATEN BEKASI 社区感知和偏好对贝卡西区伊斯兰住房购买决定的影响
Pub Date : 2021-10-31 DOI: 10.37366/jespb.v6i02.247
Dea Aryandhana, Surya Bintarti, Refangi Hidayatullah
The development of the sharia economy is now increasing, which can be seen from the increasing number of sharia financial institutions and sharia business institutions. This has an impact on people's understanding of interest and capital whose results have been determined in advance (predetermined return) which is usury which is prohibited by Islamic sharia. This positive trend in Sharia mortgages is also reflected in the results of the rumah.com Consumer Sentiment Study H2 2020 survey, where there was an increase in consumer preferences for choosing Sharia mortgages to 35% of respondents at the beginning of the second semester of 2020 from 29% of respondents in the first semester of 2020. On the other hand, conventional mortgage enthusiasts have decreased from 37% compared to the first semester of 2020. Sharia mortgages are the preference of rumah.com Consumer Sentiment Study H2 2020 respondents with the main reason being the certainty of the amount of monthly installments (fixed rate) stated by 74% of respondents. This means that the majority of people's considerations choose sharia mortgages because of economic considerations.Based on the results of research on the effect of public perceptions and preferences on purchasing decisions for sharia housing in Bekasi Regency, it can be concluded that: first, public perceptions as consumers have a moderate positive effect (35%) on the level of purchasing decisions. The low role of this perception is due to many consumer perceptions that do not match consumer experience, and when consumers decide to buy sharia products, the budget funds that must be spent are larger than buying a house with a conventional concept. Second, the public's preference as a consumer has a fairly strong significant effect (65%) on the level of purchasing decisions. The role of preference is quite strong because of the knowledge or information that people understand is that Islamic housing is always better than conventional housing.
现在伊斯兰经济的发展越来越多,这可以从伊斯兰金融机构和伊斯兰商业机构的不断增加中看出。这影响了人们对利息和资本的理解,其结果是预先确定的(预定回报),这是伊斯兰教法禁止的高利贷。rumah.com消费者情绪研究2020年下半年调查的结果也反映了伊斯兰教法抵押贷款的这一积极趋势,消费者选择伊斯兰教法抵押贷款的偏好从2020年第一季度的29%增加到2020年第二学期初的35%。另一方面,与2020年第一季度相比,传统抵押贷款爱好者的比例从37%下降。rumah.com消费者信心研究2020年下半年的受访者更倾向于伊斯兰教抵押贷款,主要原因是74%的受访者表示每月分期付款(固定利率)的金额是确定的。这意味着大多数人出于经济考虑而选择伊斯兰教抵押贷款。根据公众观念和偏好对Bekasi Regency伊斯兰教住房购买决策影响的研究结果,可以得出结论:首先,作为消费者的公众观念对购买决策水平有适度的积极影响(35%)。这种观念的低作用是由于许多消费者观念与消费者体验不符,当消费者决定购买伊斯兰产品时,必须花费的预算资金比购买传统观念的房子要大。其次,公众作为消费者的偏好对购买决策的水平有相当强的显著影响(65%)。偏好的作用非常强,因为人们所了解的知识或信息是,伊斯兰住房总是比传统住房更好。
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引用次数: 1
Analisis Penerapan Strategi Bauran Pemasaran Syariah Pada Produk Tabungan Berkah Utama iB Ditengah Pandemi Covid-19 (Studi Kasus pada Bank Mega Syariah Kota Bekasi) Covid-19大流行期间,伊斯兰市场营销组合对iB终极储蓄产品的应用分析(贝卡西大型伊斯兰银行案例研究)
Pub Date : 2021-10-31 DOI: 10.37366/JESPB.V6I02.248
L. Achmad, N. Agustin
Bank Mega Syariah has a product called the iB Berkah Utama in marketing its product has  ten characteristics of the Islamic marketing mix in  iB Berkah Utama Savings Product namely: product, orice, place, promotion, people, process, physical evidence, promise, ptient, and customers oriented, one of the problems is people whose use of human recources is still weak and marketing of savings products, the main blessing in the iB Berkah Utama at Bank Mega Syariah amid the covid-19 pandemic, are experiencing problems/ obstacles/problems. This is  reserach using a qualitative descriptive method. The methods used to obtain data sre Field Research (observation, interviews, and documentation) as supporting data Library Research. The Subjects in this study were Bank Mega Syariah Bekasi City, which included the Head of Branch, Marketing Funding and customers. The object of this research is about the strategy of the islamic marketing mix in the iB Berkah Utama Savings product Based on the results of the study, it can be concluded that employees/ Head of Branch Bank Mega Syariah who are not have an extensive network of organizations and lack of human respurces and due to the existence of health protocols, so they experience limitations in movement especially through virtual strategies, zoom meetings are felt to be less than optimal as a results the condition of customers in the midst of the Covid-19 pandemic has decreased the number of customers interest to open an iB Berkah Utama account in Bank Mega Syariah KCP Bekasi.
Mega Syariah银行有一款名为iB Berkah Utama的产品,其产品在iB Berkah Utama储蓄产品中具有伊斯兰营销组合的十个特点,即:产品、渠道、地点、促销、人员、流程、实物证据、承诺、患者和客户导向,其中一个问题是,人力资源的利用仍然薄弱,储蓄产品的营销(在2019冠状病毒病大流行期间,银行Mega Syariah的iB Berkah Utama的主要祝福)正在遇到问题/障碍/问题。本研究采用定性描述方法。用于获取数据的方法为实地调查(观察,访谈和文件)作为支持数据图书馆研究。本研究的对象为超级伊斯兰银行Bekasi City,包括分行负责人、营销资金和客户。本研究的目的是关于iB Berkah Utama储蓄产品的伊斯兰营销组合策略。根据研究结果,可以得出结论,员工/分支银行Mega Syariah的负责人没有广泛的组织网络,缺乏人力资源,并且由于存在健康协议,因此他们在行动方面受到限制,特别是通过虚拟策略。zoom会议被认为不是最理想的,因为在2019冠状病毒病大流行期间,客户的状况减少了有兴趣在Mega伊斯兰银行KCP Bekasi开设iB Berkah Utama账户的客户数量。
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引用次数: 3
Analisis Keputusan Pembelian Mie Samyang Halal Di Jakarta
Pub Date : 2021-10-31 DOI: 10.37366/jespb.v6i02.240
Novida Maharani, Tati Handayani, Prima Dwi Priyatno
This study aims to analyze and prove the effect of halal labels and promotions on purchasing decisions for samyang noodles in Jakarta. The population used in this study is the people of Jakarta. The sampling used was using the Lemeshow formula by determining the unknown population size of 100 respondents. Data analysis techniques to determine the magnitude of the effect of halal labels and promotions on purchasing decisions for samyang noodles are Validity Test, Reliability Test, Classical Assumption Test, and Multiple Linear Regression, t-test, f-test, and Coefficient of Determination Test with the help of SPSS 20. The results of this study shows that the halal label has a significant positive effect on purchasing decisions for samyang noodles, and promotions has a significant positive effect on purchasing decisions for samyang noodles. Halal label and promotion together have a significant influence on purchasing decisions for samyang noodles. Research that has been carried out and carried out still has many shortcomings and limitations in its manufacture so that the limitations that limit this research are the "lockdown" conditions imposed during the Covid-19 pandemic which caused various obstacles in data collection, respondents were only taken by region, and time constraints.
本研究旨在分析和证明清真标签和促销对雅加达三阳面购买决策的影响。本研究中使用的人口是雅加达人。抽样使用的是Lemeshow公式,通过确定100名受访者的未知人口规模。确定清真标签和促销对三阳面购买决策影响程度的数据分析方法是效度检验、信度检验、经典假设检验,以及多元线性回归、t检验、f检验和决定系数检验。本研究结果表明,清真标签对三阳面购买决策有显著的正向影响,促销对三阳面购买决策有显著的正向影响。清真标签和促销对三阳面的购买决策有显著影响。已经开展和开展的研究在其制作中仍然存在许多缺点和局限性,因此限制本研究的局限性是Covid-19大流行期间实施的“封锁”条件,这在数据收集方面造成了各种障碍,受访者仅按地区进行,时间限制。
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引用次数: 1
ANALISIS STRATEGI DAN EFEKTIVITAS PENGEMBANGAN UKM MELALUI PEMBIAYAAN INVOICE SYARIAH PADA PT. INVESTREE DI MASA PANDEMI COVID-19 在COVID-19大流行期间,通过伊斯兰投资为PT. INVESTREE提供资金,分析中小企业发展的战略和有效性
Pub Date : 2021-10-31 DOI: 10.37366/JESPB.V6I02.242
Setia Ningsih, Fitri Yetty, Lili Puspita Sari
The development of the SME sector in Indonesia is growing every year. However, since the emergence of the Covid-19 outbreak which has been confirmed for the first time to enter Indonesia since March 2020, the SME sector has become increasingly suboptimal in its development. The presence of fintech makes it easier for people to apply for financing rather than applying for financing to banks. The emergence of fintech companies that have products specifically for SMEs, namely sharia invoice financing such as the one at PT. Investree. The purpose of this study is to determine the strategy and effectiveness of SME development through sharia invoice financing of PT. Investree during the Covid-19 pandemic. This research uses descriptive qualitative research with a case study approach. The result of this research is the strategy implemented by PT. Investree in developing SMEs during the Covid-19 pandemic is to strengthen collaboration with ecosystem partners, improve credit scoring capabilities and innovate business processes. Then, to see the effectiveness of providing financing using indicators of quality, administration, price and the right amount and time which can support the effectiveness of providing sharia invoice financing at PT. Investree during the Covid-19 pandemic.
印尼中小企业的发展每年都在增长。然而,自2020年3月以来首次确认进入印度尼西亚的新冠肺炎疫情爆发以来,中小企业的发展越来越不理想。金融科技的存在使得人们更容易申请融资,而不是向银行申请融资。专门为中小企业提供产品的金融科技公司的出现,即像PT. Investree这样的伊斯兰发票融资。本研究的目的是确定在2019冠状病毒病大流行期间通过PT. Investree的伊斯兰发票融资来发展中小企业的战略和有效性。本研究采用描述性定性研究和案例研究方法。这项研究的结果是PT. Investree在2019冠状病毒病大流行期间发展中小企业的战略,目的是加强与生态系统合作伙伴的合作,提高信用评分能力,创新业务流程。然后,使用质量、管理、价格以及适当的数量和时间等指标来查看提供融资的有效性,这些指标可以支持在2019冠状病毒病大流行期间在PT. Investree提供伊斯兰发票融资的有效性。
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引用次数: 1
PERBANDINGAN PENANGANAN HUTANG PIUTANG DI BANK BNI SYARIAH DAN BAITUL MAAL WAT TAMWIL FAJAR 比较BNI教法银行和BAITUL WAT TAMWIL FAJAR的应收账款
Pub Date : 2021-10-31 DOI: 10.37366/JESPB.V6I02.245
Enan Kusnandar, Kisanda Midisen, Sekar Ayu Rahmadani
To deal with problems related to sources of funds or capital is the bank. Currently, people are more interested in Islamic institutions. Both Islamic banks and BMTs are shariah. In this study the authors found two institutions that have differences in the handling of accounts payable. Therefore, the author is interested in finding out more about the differences between the two institutions. The purpose of this study is to find out the differences in how to handle accounts payable. To find out the difference in the way of handling accounts payable to customers who died and customers who were affected by the disaster, To find out how the Islamic perspective in handling accounts payable. Al-Qardh is property that is cut to help people in need and then returned to the debtor in full as he received it. In this study there are differences in the handling of accounts payable. This research includes descriptive qualitative research that focuses intensively on a particular object to study it as a case and reveals events or facts, circumstances, phenomena, variables and circumstances that occurred during the research by writing down what actually happened. The results of this study are the findings of 2 differences between BNI Syariah Banks that use insurance in each of their financing as a protection system to benefit both parties. And KSPPS BMT Fajar does not use insurance in every financing because the BMT thinks that insurance is the same as gambling, the system is gharar. However, from the two institutions, the implementation is in accordance with sharia principles. Based on the research, it can be concluded that there are differences in the handling of accounts payable in the protection system at BNI Syariah Bank while BMT Fajar does not use a protection system. However, both institutions are in accordance with Islamic law.
处理与资金或资本来源有关的问题的是银行。目前,人们对伊斯兰机构更感兴趣。伊斯兰银行和bmt都是伊斯兰教法。在这项研究中,作者发现两个机构在处理应付账款方面存在差异。因此,作者有兴趣了解更多关于这两个制度之间的差异。本研究的目的是找出如何处理应付账款的差异。了解死亡客户与受灾客户应付账款处理方式的差异,了解伊斯兰教的观点如何处理应付账款。Al-Qardh是用来帮助有需要的人的财产,当债务人收到它时,它会全额返还给债务人。在这项研究中,应付账款的处理存在差异。这种研究包括描述性定性研究,它集中在一个特定的对象上,把它作为一个案例来研究,并通过写下实际发生的事情来揭示研究过程中发生的事件或事实、情况、现象、变量和情况。本研究的结果是BNI伊斯兰银行之间的两个差异,这些银行在各自的融资中使用保险作为保护系统,以使双方受益。KSPPS BMT Fajar并没有在每次融资中都使用保险,因为BMT认为保险就像赌博一样,这个系统是赌博的。但是,从这两个机构来看,执行都是按照伊斯兰教法的原则。根据研究,可以得出结论,BNI伊斯兰银行的保护系统处理应付账款存在差异,而BMT Fajar没有使用保护系统。然而,这两个机构都符合伊斯兰法律。
{"title":"PERBANDINGAN PENANGANAN HUTANG PIUTANG DI BANK BNI SYARIAH DAN BAITUL MAAL WAT TAMWIL FAJAR","authors":"Enan Kusnandar, Kisanda Midisen, Sekar Ayu Rahmadani","doi":"10.37366/JESPB.V6I02.245","DOIUrl":"https://doi.org/10.37366/JESPB.V6I02.245","url":null,"abstract":"To deal with problems related to sources of funds or capital is the bank. Currently, people are more interested in Islamic institutions. Both Islamic banks and BMTs are shariah. In this study the authors found two institutions that have differences in the handling of accounts payable. Therefore, the author is interested in finding out more about the differences between the two institutions. The purpose of this study is to find out the differences in how to handle accounts payable. To find out the difference in the way of handling accounts payable to customers who died and customers who were affected by the disaster, To find out how the Islamic perspective in handling accounts payable. \u0000Al-Qardh is property that is cut to help people in need and then returned to the debtor in full as he received it. In this study there are differences in the handling of accounts payable. \u0000This research includes descriptive qualitative research that focuses intensively on a particular object to study it as a case and reveals events or facts, circumstances, phenomena, variables and circumstances that occurred during the research by writing down what actually happened. \u0000The results of this study are the findings of 2 differences between BNI Syariah Banks that use insurance in each of their financing as a protection system to benefit both parties. And KSPPS BMT Fajar does not use insurance in every financing because the BMT thinks that insurance is the same as gambling, the system is gharar. However, from the two institutions, the implementation is in accordance with sharia principles. \u0000Based on the research, it can be concluded that there are differences in the handling of accounts payable in the protection system at BNI Syariah Bank while BMT Fajar does not use a protection system. However, both institutions are in accordance with Islamic law.","PeriodicalId":142507,"journal":{"name":"Jurnal Ekonomi Syariah Pelita Bangsa","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115814164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Implementasi Strategi Layanan Teknologi Digital Banking dan Service Quality dalam Perspektif Nasabah pada Perbankan Syariah (Study kasus pada Bank Syariah Mandiri KCP Tomang)
Pub Date : 2021-10-31 DOI: 10.37366/JESPB.V6I02.249
Sukron Mamun, Tri Hadmiatin Ningsih
In banking, service delivery is related to development real technology including Internet Banking, Phone banking, SMS Banking, Mobile Banking, ATM, and Service Quality, namely services provided by human resources in this case CS (Customer Service) such as interactions directly by providing services directly with good like service in good, polite and friendly language, it can improving banking quality in improving service quality towards customers. The research method that will be used in this research is descriptive method with a case study approach. The research that researchers made using a qualitative approach. Data collection techniques through: study literature, interviews, documentation, and observations. Based on the results interviews conducted, it can be concluded that implementation  technology service strategy Digital Banking at Bank Syariah Mandiri KCP  Tomang has implemented four main dimensions of Digital Banking (E-Serqual),   meanwhile  from the observation of the implementation of the Quality Service (Quality of service)  given Customer Service Bank Syariah Mandiri KCP Tomang to  customers, Customer Service has implemented 10 dimensions in its service  to customers, apart from that based on the conclusion of the interview that Customer Service  has also been guided by the five dimensions of service, this is based  from the customer's perspective on the implementation of Quality Service (Quality  services) provided by Customer Service at Bank Syariah Mandiri KCP Tomang  and confirmed by the observations of researchers that all indicators are considered highly  good and very satisfying.
在银行业务中,服务交付涉及到互联网银行、电话银行、短信银行、手机银行、ATM等实体技术的开发,以及服务质量,即人力资源在本例中提供的服务CS (Customer service),例如用良好、礼貌和友好的语言直接提供服务,直接与良好的服务进行互动,从而在提高对客户的服务质量中提高银行质量。本研究将使用的研究方法是案例研究法的描述性方法。研究人员使用定性方法进行的研究。数据收集技术通过:研究文献,访谈,文件,和观察。根据所进行的结果访谈,可以得出结论,实施技术服务战略的数字银行在伊斯兰曼迪里KCP托曼银行已经实施了数字银行的四个主要维度(E-Serqual),同时从实施质量服务(Quality of service)的观察客户服务伊斯兰曼迪里KCP托曼银行给客户,客户服务已经实施了10个维度的服务给客户。除了基于访谈的结论,客户服务也受到服务的五个维度的指导,这是基于客户的角度对实施质量服务(优质服务)提供的客户服务在银行伊斯兰曼迪里KCP托曼,并通过研究人员的观察证实,所有指标都被认为是非常好的,非常令人满意。
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引用次数: 0
Strategi Manajemen Bisnis Syariah Dalam Situasi Pandemi Covid 19 Bidang Foodpreneur di Kabupaten Tangerang 伊斯兰商业管理战略与科维德- 19流行病在Tangerang区
Pub Date : 2021-10-31 DOI: 10.37366/JESPB.V6I02.244
Sakum, Junita Khoirunisa
Every trial that Allah SWT gives always has wisdom that sometimes humans are unable to prevent, as currently being faced with getting a trial in the form of the Covid-19 virus. The Covid-19 virus is so that humans return to the teachings that have been exemplified by the Prophet Muhammad, especially in their business activities. This study aims to find out the strategies carried out by business actors in the Foodpreneur field in dealing with the Covid-19 Pandemic in Sharia business, the right strategy will lead business actors to survive during the Pandemic. The business sector must be able to adapt to today's world conditions, so there is a need for new strategies in business management. The method used in this research is qualitative with a Taman Snack study on business people in the Foodpreneur sector in Tangerang Regency. The results of the study show that the strategies used by business actors are to innovate products, improve service quality, read and capture digital opportunities, and adjust promotional materials. The strategy carried out by business actors is able to make business actors survive during the pandemic.
安拉SWT给予的每一次审判总是有智慧,有时人类无法阻止,因为目前正面临着以Covid-19病毒的形式进行审判。新冠病毒是为了让人类回归先知穆罕默德所示范的教义,特别是在他们的商业活动中。本研究旨在找出食品企业家领域的商业行为者在应对伊斯兰教商业中的Covid-19大流行时所采取的策略,正确的策略将导致商业行为者在大流行期间生存。商业部门必须能够适应当今的世界条件,因此需要新的商业管理策略。本研究使用的方法是定性的,对坦格朗县食品企业家部门的商业人士进行了塔曼小吃研究。研究结果表明,商业行为者使用的策略是创新产品,提高服务质量,阅读和捕捉数字机会,以及调整促销材料。商业行为者执行的战略能够使商业行为者在大流行病期间生存下来。
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引用次数: 0
Pengaruh Ukuran Perusahaan, Ratio Kecukupan Modal, Dana Syirkah Temporer, dan BOPO Terhadap Profitabilitas Bank Syariah Di Indonesia 公司规模的影响、资本充裕程度、暂时性对冲基金和BOPO对印尼伊斯兰银行盈利能力的影响
Pub Date : 2021-10-31 DOI: 10.37366/JESPB.V6I02.243
Bernad Hananto, Sutrisna Amijaya
Profitability is an important factor in a business entity, the management of an Islamic bank has an interest in maximizing the use of its resources, in this case how Islamic banks manage their assets in order to obtain adequate profits which in turn increase the value of shareholders. The research was carried out in order to prove that the size, company size, capital adequacy ratio, temporary syirkah funds and BOPO could affect the profitability of Islamic banks in Indonesia in this study proxied by the ROA ratio as a measure of financial performance, both jointly and partially by using the panel data regression method with the Eviews9 application. The results of this study indicate that simultaneously, or partially Total Assets and Capital Adequacy Ratio (CAR) have a positive effect on profitability and Temporary Syirkah Funds simultaneously have no effect on profitability, but partially the Temporary Syirkah Funds have an effect on profitability, while BOPO simultaneously has an effect on profitability negatively on profitability, while partially BOPO has no effect on profitability.
盈利能力是商业实体的一个重要因素,伊斯兰银行的管理层对最大限度地利用其资源感兴趣,在这种情况下,伊斯兰银行如何管理其资产以获得足够的利润,从而增加股东的价值。为了证明规模、公司规模、资本充足率、临时syirkah基金和BOPO会共同或部分影响本研究中印度尼西亚伊斯兰银行的盈利能力,并以ROA比率作为财务绩效的衡量指标,采用面板数据回归方法与Eviews9应用程序进行研究。本研究结果表明,总资产和资本充足率(CAR)同时或部分地对盈利能力有正向影响,临时Syirkah基金同时对盈利能力无影响,但临时Syirkah基金部分地对盈利能力有影响,而BOPO同时对盈利能力有负向影响,而部分BOPO对盈利能力无影响。
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引用次数: 0
PENGARUH PERSEPSI TEKNOLOGI INFORMASI, RISIKO DAN HANDLING OF COMPLAINTS TERHADAP MINAT NASABAH DALAM MENGGUNAKAN INTERNET BANKING (STUDI KASUS BPRS BAKTI SUMEKAR CABANG PRAGAAN) 信息技术、风险和投诉处理对客户使用网上银行兴趣的影响(BPRS BAKTI SUMEKAR PRAGAAN 分行案例研究)
Pub Date : 2021-10-31 DOI: 10.37366/JESPB.V6I02.246
Matnin, A. Kunaifi, Achmad Ubaidillah
In using internet banking, there is convenience to access and easy operating procedures make customers feel comfortable using internet banking and reduce the risks that occur when making transactions directly to banks, making customers think about switching to using internet technology advances to carry out both transactions and just see the rest. balance held. Ease of use is a person's level of belief that using a particular system does not require a lot of effort. Although the effort according to each person is different but in general to avoid rejection from users of the developed system, the system must be easy to apply by users without spending heavy effort. Based on the results of research on the influence of perceptions of information technology, risk and handling of complaints, it can be concluded that: first, the effect of the variable perception of information technology on customer interest in using internet banking, shows a positive and significant influence partially. Second, the effect of the risk variable on customer interest in using internet banking, shows a negative and partially insignificant effect. Third, the effect of handling of complaints on customer interest in using internet banking, shows that there is a positive and significant influence partially. Fourth, the influence of perceptions of information technology, risk and handling of risk complaints on customer interest in using internet banking, together (simultaneously) shows a positive and significant influence.
在使用网上银行时,方便的接入和简单的操作程序使客户在使用网上银行时感到舒适,并减少了直接与银行进行交易时发生的风险,使客户考虑改用使用互联网技术的进步来进行交易,而只是看到剩下的部分。平衡了。易用性是一个人相信使用特定系统不需要很多努力的程度。虽然每个人的努力是不同的,但总的来说,为了避免用户对开发的系统的排斥,系统必须易于用户应用,而不需要花费大量的精力。基于对信息技术感知、风险和投诉处理的影响的研究结果,可以得出结论:第一,信息技术的变量感知对客户使用网上银行的兴趣的影响,部分显示出积极和显著的影响。第二,风险变量对客户使用网上银行兴趣的影响呈负向且部分不显著的影响。第三,投诉处理对客户使用网上银行兴趣的影响,显示出部分正向显著的影响。第四,对信息技术的认知、风险和处理风险投诉对客户使用网上银行的兴趣的影响(同时)显示出积极和显著的影响。
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引用次数: 1
PENGARUH BRAND AWARENESS, TRANSPARANSI, DAN KEPERCAYAAN TERHADAP KEPUTUSAN MENYALURKAN ZIS DI KITABISA.COM 品牌意识、透明度和信任的影响在KITABISA .com上引导ZIS
Pub Date : 2021-10-31 DOI: 10.37366/jespb.v6i02.241
Nur Azizah, Sahlan Hasbi, Fitri Yetty
Financial Technology is evidence of innovation in the financial services sector that makes it very easy for the public. Fintech is not only used for buying and selling transactions only. But it can be used as a crowdfunding platform conducted online. One of the most popular crowdfunding platforms operating in Indonesia in terms of ZIS fundraising is crowdfunding Kitabisa.com. This study aims to explain the effect that occurs on brand awareness (X1), transparency (X2), and trust (X3) on people's decisions to distribute ZIS through crowdfunding Kitabisa.com (Y). The method used is quantitative methods. The samples used in the study were users of the Kitabisa.com platform, with a total sample of 121 people in the Jabodetabek area. The data used is primary. This study uses a questionnaire instrument and a Likert scale. This study uses multiple linear regression analysis methods and using SPSS Statistics version 23. The results of this study indicate that the variables of brand awareness, transparency, and trust have a significant partial and simultaneous effect on the public's decision to distribute ZIS through crowdfunding Kitabisa.com.
金融科技是金融服务领域创新的证据,它使公众很容易获得金融服务。金融科技不仅仅用于买卖交易。但它可以作为一个在线进行的众筹平台。在印尼最受欢迎的众筹平台之一是众筹Kitabisa.com。本研究旨在解释品牌知名度(X1)、透明度(X2)和信任(X3)对人们通过众筹Kitabisa.com (Y)分销ZIS的决定的影响。使用的方法是定量方法。研究中使用的样本是Kitabisa.com平台的用户,在Jabodetabek地区总共有121人。使用的数据是主要的。本研究采用问卷调查法和李克特量表。本研究采用多元线性回归分析方法,使用SPSS统计软件23版。本研究结果表明,品牌知名度、透明度和信任变量对公众通过众筹Kitabisa.com分销ZIS的决策具有显著的局部和同时影响。
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引用次数: 4
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Jurnal Ekonomi Syariah Pelita Bangsa
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