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Implementation of Artificial Intelligence in Digital Marketing Development: a Thematic Review and Practical Exploration 人工智能在数字营销发展中的实施:专题回顾与实践探索
Pub Date : 2023-05-30 DOI: 10.55927/jambak.v2i1.4034
Aditya Nirwana, Sudarmiatin, Melany
This study aims to synthesize a comprehensive view of the use of AI in each stage of a series of marketing campaigns, including the stages of planning, initiating the marketing concept, marketing design, implementation and monitoring, and evaluation. By using the Systematic Literature Review (SLR) method, this study will try to "summarize" the use of AI in every stage of marketing that is studied in existing scientific research. It was concluded that with a variety of AI tools, AI can be used to understand target audiences, personalize marketing content to make it relevant, help understand consumer behavior and preferences based on data and analysis. , formulate verbal and visual digital marketing content, and monitor and evaluate the performance of advertising campaigns effectively.
本研究旨在对一系列营销活动的各个阶段,包括策划、发起营销理念、营销设计、实施和监控以及评估阶段,对人工智能的使用进行综合研究。通过使用系统文献综述(SLR)方法,本研究将尝试“总结”现有科学研究中研究的人工智能在营销各个阶段的使用。结论是,通过各种人工智能工具,人工智能可以用来了解目标受众,个性化营销内容,使其具有相关性,帮助了解基于数据和分析的消费者行为和偏好。制定口头和视觉数字营销内容,并有效监控和评估广告活动的效果。
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引用次数: 1
Analisis Potensi dan Pemetaan Tanaman Porang pada Pasar Ekspor Internasional 对国际出口市场的植物潜力和映射进行分析
Pub Date : 2023-05-27 DOI: 10.55927/jambak.v2i1.4209
Haerunnisa, Fitri Hayati, Ricky Firmansyah
Indonesia terkenal negara kaya akan bahan sumber daya alam yang berlimpah, terutama tumbuhan karena tanah yang subur di berbagai tempat tertentu, maka dari itu banyak pula beragam tumbuhan yang berhasil dan dapat menjadi bahan olahan, yang digunakan bisa juga sebagai bahan baku dan lainnya. Para petani di Indonesia menjadi andalan dalam sektor pembangunan, maka program pemerintah menjadi salah satu faktor harapan para petani Indonesia untuk meningkatkan kesejahteraan petani, potensi tersebut memerlukan pengelolaan yang dioptimalkan untuk memenuhi kebutuhan pangan dalam negeri, salah satunya petani yang berhasil menanam tumbuhan umbi umbian khususnya tanaman Porang, tanaman Iles-iles merupakan tanaman penghasil umbi yang dapat dikonsumsi. Penelitian ini menggunakan metode studi literur, pengumpulan data didapat dari berbagai sumber baik jurnal, buku, dokumentasi, internet dan pustaka. Menurut hasil penelitian, Pada tahun 2020, impor porang oleh negara Jepang  mencapai 29,0% terhadap total impor porang dunia. Hal tersebut menjadikan Jepang sebagai importir ke- 2 terbesar di dunia setelah Amerika Serikat yang memiliki pangsa impor 41,4%. Sementara itu, jika dilihat dari negara pemasok porang, Indonesia menempati urutan ke-5 sebagai pemasok porang terbesar di dunia dengan pangsa ekspor sebesar 2,2% terhadap total ekspor porang dunia di tahun 2020.
印度尼西亚以其丰富的自然资源资源而闻名,主要是植被,因为该地区土壤肥沃,因此有许多种类的植物能够生产,可以作为加工材料,也可以作为原材料和其他东西。印尼农民成为建设领域的旗舰,那么政府项目因素之一希望印尼农民,提高农民的福利,这些潜力需要优化的管理,以满足国内粮食需求,其中一个成功的农民种植umbian尤其是Porang植物块茎植物,植物Iles-iles是产的块茎植物,可以食用。这项研究采用的是扫盲研究方法,从各种期刊、书籍、文档、互联网和库中获取数据。根据这项研究,到2020年,日本的ppeople进口量达到290%。这使得日本成为继美国之后世界上第二大进口国,拥有41.4%的进口国。与此同时,如果以人民供应国为准,印度尼西亚将在2020年成为世界上最大的全球供应国,其出口总量为2.2%。
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引用次数: 0
The Effect of Enterprise Risk Management and Environmental Performance Toward Corporate Social Responsibility Disclosure (CSRD): Study in Mining Sector 企业风险管理和环境绩效对企业社会责任披露的影响——以采矿业为例
Pub Date : 2023-05-15 DOI: 10.55927/jambak.v2i1.4087
Sirli Anillah, Ratna Septiyanti, Yenni Agustina
The population is 47 Mining companies in IDX 2016-2018. Have PROPER rating and published annual report. The purpose to examine the effect of enterprise risk management(ERM) and environmental performance (EP) toward CSR Disclosure. Data were obtained from 63 samples and used sample selection method, purposive sampling method and IBM SPSS 26. The analysis statistic used is multiple linear regression analysis method. The ERM used COSO ERM Framework to disclosure 108 items, EP used PROPER rating represent in 5 ranking and CSRD used GRI G4 CSR index consisting 91 items, 3 categories. The study result shows that ERM have positive and significant effect on CSRD, while EP does not have significant affect on CSRD.
人口为47矿业公司在IDX 2016-2018。有适当的评级和发布年度报告。目的探讨企业风险管理(ERM)和环境绩效(EP)对企业社会责任披露的影响。数据来自63个样本,采用样本选择法、目的抽样法和IBM SPSS 26软件。分析统计量采用多元线性回归分析法。ERM采用COSO ERM框架披露108个项目,EP采用PROPER评级代表5个排名,CSRD采用GRI G4企业社会责任指数代表3大类91个项目。研究结果表明,ERM对CSRD有正向显著影响,而EP对CSRD无显著影响。
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引用次数: 0
Effects of Digital Attachment and Gamification at Work on Employee Job Satisfaction 工作中的数字依恋和游戏化对员工工作满意度的影响
Pub Date : 2022-11-30 DOI: 10.55927/jambak.v1i2.479
Dhiken Mahening Puspaelia, Honorata Ratna Dwi Putranti
This study aims to determine the effect of digital attachment and gamification in work on job satisfaction of employees of the Widya Mataram University (WMU) Yogyakarta, the population used in this study were all employees who worked at WMU both labor education and lecturers, the size of the sample used is 55 respondents, the sampling technique used is proportional random sampling. The source of the data used is primary data, with the data collection method using a questionnaire. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that digital attachment has a positive and significant effect on employee job satisfaction at the WMU, significant influence on job satisfaction of employees at the WMU.
本研究旨在确定工作中的数字依恋和游戏化对日惹威迪雅马塔兰大学(WMU)员工工作满意度的影响,本研究使用的人口是所有在WMU工作的员工,包括劳动教育和讲师,使用的样本规模为55名受访者,使用的抽样技术是比例随机抽样。使用的数据来源为原始数据,数据收集方法采用问卷调查。使用的数据分析技术是多元线性回归分析。分析结果表明,数字依恋对WMU员工的工作满意度有显著的正向影响,对WMU员工的工作满意度有显著影响。
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引用次数: 0
The Effect of Managerial Ownership, Company Size, Liquidity, and Profitability on Financial Distress 管理层持股、公司规模、流动性和盈利能力对财务困境的影响
Pub Date : 2022-11-30 DOI: 10.55927/jambak.v1i2.1796
Selly Mevania, S. Wahyuni, E. Setyadi, N. Inayati
The Covid-19 pandemic requires companies to improve their performance, so as not to experience financial distress. So the purpose of this study is to find empirical evidence of factors that influence financial distress during the Covid-19 pandemic, including managerial ownership, company size, liquidity, and profitability. The population in this study are basic materials companies that are listed on the IDX in 2019-2021. The sampling method in this study used purposive sampling, and 57 samples were obtained. The data analysis technique used is multiple regression analysis. The results of this study prove that the managerial ownership variable does not affect financial distress, that company size has a negative effect on financial distress, and that the liquidity variable, profitability has a positive effect on financial distress. This research makes a scientific contribution to the field of financial accounting in the form of insight into the factors that influence financial distress during a pandemic.
新冠肺炎疫情要求企业提高业绩,以免陷入财务困境。因此,本研究的目的是找到影响2019冠状病毒病大流行期间财务困境的因素的实证证据,包括管理层所有权、公司规模、流动性和盈利能力。本研究的人口是2019-2021年在IDX上市的基础材料公司。本研究的抽样方法为目的抽样,共获得57份样本。使用的数据分析技术是多元回归分析。本研究的结果证明,管理层所有权变量对财务困境没有影响,公司规模对财务困境有负向影响,而流动性变量盈利能力对财务困境有正向影响。这项研究以洞察流行病期间影响财务困境的因素的形式,为财务会计领域做出了科学贡献。
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引用次数: 1
Thematic Event Relation to Consumer Experience in Custom Cultural Events as a Differentiation Strategy 定制文化活动中主题活动与消费者体验的关系:差异化策略
Pub Date : 2022-11-30 DOI: 10.55927/jambak.v1i2.1883
Suharyanto, Nashrudin Latif, Fitria Inzaghi, Heny Afifatul Mu'asyaroh
The aim of this study is to understand the relationship between the thematic choices of event management in an effort to create consumer experience as a form of event differentiation strategy. The variety of event themes at custom cultural events in Indonesia, represented by Indonesian Custom Show (ICS), Kustomfest and House of Customland activities, as research sites from August to November 2022, demonstrates the differentiation of event design in creating unique customer satisfaction. The thematic differences of the event are the main concern in this study as the implementation of a differentiation strategy. A descriptive qualitative research method was chosen to describe the thematic relations of the event with the implementation of a differentiation strategy through interviews, observation and document review. The results of the study show that the thematic variety of events greatly determines the differentiation strategy in event design. An important contribution from this research can be used as a reference for event organizers' managerial policies to design events, sponsorship decisions to carry out partnership strategies, and consumer decisions to process purchasing decisions.
本研究的目的是了解事件管理的主题选择之间的关系,以努力创造消费者体验作为事件差异化战略的一种形式。以2022年8月至11月的印度尼西亚custom Show (ICS)、Kustomfest和House of Customland活动为代表的印尼风俗文化活动主题的多样性,展示了活动设计在创造独特客户满意度方面的差异化。事件的主题差异是本研究的主要关注点,作为差异化战略的实施。通过访谈、观察和文献回顾,选择描述性定性研究方法来描述该事件与实施差异化战略的主题关系。研究结果表明,活动的主题多样性在很大程度上决定了活动设计中的差异化策略。本研究的重要贡献可以作为活动组织者设计活动的管理政策、开展合作伙伴战略的赞助决策以及处理购买决策的消费者决策的参考。
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引用次数: 0
MSME Internationalization Empowerment Strategy: a Case Study of Aida Furniture in Pasuruan, Jawa Timur 中小微企业国际化授权策略:以爪哇帖木儿Pasuruan的Aida家具为例
Pub Date : 2022-11-30 DOI: 10.55927/jambak.v1i2.1885
Akhlis Priya Pambudy, Sudarmiatin, Imam Muklis
In Indonesia's economic development, SMEs are the backbone of the people's economic system to reduce poverty problems, and their development can broaden the economic base and improve the economy. In order for the Aida Pasuruan Furniture UKM to survive in exporting furniture production, an appropriate strategic model is needed to continue its existence in free trade flows. In research using qualitative methods, data collection methods interviews, participant observation and documentary research. Data analysis techniques for this study then used data acquisition, data reduction, data display, and inference from data analysis. The results of the study show that Aida Furniture UKM in Pasuruan can survive by using a production strategy with character and serving orders based on customer wishes combined through innovation, product improvement and then applying social capital through expanding business networks.
在印尼的经济发展中,中小企业是人民经济体系中减少贫困问题的中坚力量,中小企业的发展可以拓宽经济基础,改善经济。为了使Aida Pasuruan家具UKM在出口家具生产中生存,需要一个适当的战略模式来继续其在自由贸易流中的存在。在研究中采用定性方法、数据收集法、访谈法、参与式观察法和文献研究法。本研究的数据分析技术包括数据采集、数据简化、数据显示和数据分析推理。研究结果表明,Pasuruan的Aida Furniture UKM可以通过创新,产品改进,然后通过扩大业务网络应用社会资本,采用具有个性的生产策略和基于客户意愿的订单服务相结合来生存。
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引用次数: 0
The Effect of Corporate Governance and Capital Intensity on Tax Avoidance 公司治理和资本密集度对避税的影响
Pub Date : 2022-11-30 DOI: 10.55927/jambak.v1i2.928
Endi Rohendi, Ita Darsita
This study aims to determine the effect of Corporate Governance and Capital Intensity on Tax Avoidance. This type of research is quantitative using secondary data. The data used in this study are financial reports and annual reports. The population in this study is a manufacturing company in the Consumer Cyclicals sub-sector which is listed on the Indonesia Stock Exchange (IDX) in (2016-2020). The sampling technique used purposive sampling so that the selected sample was 13 companies. The data used is the annual report obtained from the official website of the Indonesia Stock Exchange. The analysis technique uses data collection with the help of the eviews 10 program. This study uses descriptive statistical data analysis. The results of this study indicate that Corporate Governance and Capital Intensity simultaneously have a significant effect on Tax Avoidance. The results of corporate governance that are proxied to managerial ownership have no significant effect on tax avoidance, corporate governance that is proxied to institutional ownership has a significant effect on tax avoidance, corporate governance that is proxied to independent commissioners has no significant effect on tax avoidence and capital intensity has a significant effect on Tax Avoidance
本研究旨在确定公司治理和资本密集度对避税的影响。这种类型的研究是定量使用二手数据。本研究使用的数据是财务报告和年度报告。本研究中的人口是2016-2020年在印度尼西亚证券交易所(IDX)上市的消费周期子行业的一家制造公司。抽样方法采用有目的抽样,选取13家公司为样本。数据来源于印尼证券交易所官网的年度报告。分析技术在eviews 10程序的帮助下使用数据收集。本研究采用描述性统计数据分析。研究结果表明,公司治理和资本密集度同时对避税产生显著影响。管理层持股代理的公司治理结果对避税没有显著影响,机构持股代理的公司治理结果对避税有显著影响,独立专员代理的公司治理结果对避税没有显著影响,资本密集度对避税有显著影响
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引用次数: 0
The Effect of Ownership of Managerial, Independent Board of Commissioners, Board of Directors and Intellectual Capital on Financial Performance 管理层持股、独立董事会、董事会和智力资本对财务绩效的影响
Pub Date : 2022-11-30 DOI: 10.55927/jambak.v1i2.1662
Eva Dwi Rahmawati, S. Wahyuni, Novi Dirgantari, Dwi Winarni
Financial performance is one of the significant aspects of measuring industrial profits. The purpose of this research is to find empirical evidence of the influence of Managerial Ownership, Independent Board of Commissioners, Board of Directors, and Intellectual Capital on Financial Performance. The population in this study are banking companies in 2018-2021 listed on the Indonesia Stock Exchange (IDX). The sampling technique used is a purposive sampling technique to obtain a sample of 79 samples that have met the criteria. The data analysis technique used is multiple regression analysis. Financial performance in this study was measured using the profitability ratio (ROA). The results of this study prove that the variables of managerial ownership, independent board of commissioners, and board of directors do not affect financial performance. While the intellectual capital variable has a positive effect on financial performance. 
财务业绩是衡量工业利润的重要方面之一。本研究的目的是寻找管理层持股、独立董事会、董事会和智力资本对财务绩效影响的实证证据。本研究中的人口是2018-2021年在印度尼西亚证券交易所(IDX)上市的银行公司。使用的抽样技术是一种有目的的抽样技术,以获得符合标准的79个样本的样本。使用的数据分析技术是多元回归分析。本研究中的财务绩效是用盈利能力比率(ROA)来衡量的。本文的研究结果证明,管理层所有权、独立董事会和董事会等变量对财务绩效没有影响。而智力资本变量对财务绩效有正向影响。
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引用次数: 0
Pengelolaan Zakat, Infaq, Sedekah di lembaga Amil Zakat Nasional (Studi kasus lembaga Amil Zakat Nasional Nurul Hayat Cabang Medan 扎克的管理,Infaq,阿米尔扎克国立慈善机构的慈善机构
Pub Date : 2022-05-12 DOI: 10.55927/jambak.v1i1.351
Eri, Suhairi
Pengelolaan ZIS merupakan isu penting dalam program pemberdayaan umat oleh lembagaamil zakat. Penelitian ini bertujuan untuk menganalisis pengelolaan ZIS pada LAZNAS NurulHayat. Utamanya pada produk penghimpunan dan penyaluran ZIS. Metode yang digunakandalam penelitian adalah deskriptif kualitatif. Hasil dari penelitian ini menjelaskan tentangpengelolaan LAZNAS Nurul Hayat dalam menghimpun dan mendistribusikan ZIS. Dalammenghimpun ZIS dilakukan dengan 3 cara, yaitu: amil menjemput zakat ke rumah muzaki(“jemput bola”); muzaki mentranfer dana zakat, infak, sedekah; dan muzaki datang langsungke kantor Nurul Hayat. Sedangkan, penyaluran ZIS dilakukan dengan berbagai program,yaitu: SAYANG, GENPRES, IBUQU, TAFAQUR, BUNDA YATIM, dan SAJADAH.Selain itu LAZ Nurul Hayat memiliki unit usaha Aqiqah Nurul Hayat.
ZIS的管理是制度化zakat制度的重要问题。本研究的目的是分析ZIS对LAZNAS NurulHayat的管理。主要是关于ZIS的编译和分配产品。用于研究的方法是描述性质的。本研究的结果解释了LAZNAS Nurul Hayat对编译和分发ZIS的管理。编写ZIS的方法有三种:amil将zakat带到muzaki家(“捡球”);muzaki把钱转移到zakat, fak,施舍;muzaki直接来到了Nurul Hayat的办公室。而配送ZIS则通过一系列项目来完成:亲爱的GENPRES, IBUQU, TAFAQUR, father mother,和SAJADAH。此外,LAZ Nurul Hayat有一个业务单位Aqiqah Nurul Hayat。
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引用次数: 0
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Jurnal Manajemen Bisnis, Akuntansi dan Keuangan
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