Pub Date : 2022-06-09DOI: 10.15847/obsobs16220221908
Montserrat Rodríguez Monge, M. Rodríguez-Fidalgo, Adriana Paíno-Ambrosio
El uso de las redes sociales es una característica de la sociedad actual y un ámbito en constante evolución. Estas plataformas son cada vez más numerosas y con fines variados, y todas ellas luchan por conseguir un mayor número de usuarios. Concretamente, Instagram ha adquirido una gran relevancia gracias a los denominados influencers, considerados como las nuevas figuras comunicativas de referencia que concentran a millones de seguidores, creando redes virtuales. Una de las características que define a estas nuevas comunidades de usuarios está relacionada con las posibilidades que ofrece dicha red de interactuar entre los creadores de contenido y sus seguidores. Partiendo de estas cuestiones surge el estudio que aquí se plantea el cual, mediante una metodología cuantitativa y cualitativa, analiza el uso que hacen las influencers de moda y feministas, y los seguidores de ambas, en Instagram desde la perspectiva del diálogo social relacionado con la perspectiva de género. Los resultados permiten establecer que las influencers de moda se aproximan a los temas sociales de forma secundaria mezclados con contenidos personales y publicitarios, mientras que las feministas abordan dichos temas con perspectiva de género y de forma principal. En relación al diálogo generado con sus seguidores, especificar que en ambos casos se constata un diálogo compuesto; ahora bien, el verdadero carácter social de dicho diálogo sólo se produce entre los seguidores y, en mayor medida, en el caso de las influencers feministas.
{"title":"Influencers de moda y feministas y sus seguidores en Instagram. ¿Ante nuevas plataformas para fomentar el diálogo social?","authors":"Montserrat Rodríguez Monge, M. Rodríguez-Fidalgo, Adriana Paíno-Ambrosio","doi":"10.15847/obsobs16220221908","DOIUrl":"https://doi.org/10.15847/obsobs16220221908","url":null,"abstract":"El uso de las redes sociales es una característica de la sociedad actual y un ámbito en constante evolución. Estas plataformas son cada vez más numerosas y con fines variados, y todas ellas luchan por conseguir un mayor número de usuarios. Concretamente, Instagram ha adquirido una gran relevancia gracias a los denominados influencers, considerados como las nuevas figuras comunicativas de referencia que concentran a millones de seguidores, creando redes virtuales. Una de las características que define a estas nuevas comunidades de usuarios está relacionada con las posibilidades que ofrece dicha red de interactuar entre los creadores de contenido y sus seguidores. Partiendo de estas cuestiones surge el estudio que aquí se plantea el cual, mediante una metodología cuantitativa y cualitativa, analiza el uso que hacen las influencers de moda y feministas, y los seguidores de ambas, en Instagram desde la perspectiva del diálogo social relacionado con la perspectiva de género. Los resultados permiten establecer que las influencers de moda se aproximan a los temas sociales de forma secundaria mezclados con contenidos personales y publicitarios, mientras que las feministas abordan dichos temas con perspectiva de género y de forma principal. En relación al diálogo generado con sus seguidores, especificar que en ambos casos se constata un diálogo compuesto; ahora bien, el verdadero carácter social de dicho diálogo sólo se produce entre los seguidores y, en mayor medida, en el caso de las influencers feministas.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116951588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-09DOI: 10.15847/obsobs16220221898
Adolfo Carratalá, D. Palau-Sampio
The general elections held in 2019 gave Vox enough votes to enter the Spanish Parliament as the third most popular political party. The growing role of this radical right-wing party has revealed a complex relationship with the media. The objective of this study is to characterise the relationship between Vox and the media by analysing the party's electoral discourse using quantitative techniques – posts made on Facebook and Twitter (n = 224) – and qualitative techniques, exploring the framing used in the closing rallies of the campaign. References to the media dominated the messages Vox posted on Twitter during the November campaign, whose main purpose was to repost content previously broadcast in traditional media. However, almost one in four of the messages were also critical of at least one media outlet, which also occurred at rallies. The institutionalisation of Vox entails a growing mediatisation of its discourse.
{"title":"Vox and journalistic information: use and criticism of the media in the 2019 General Election campaigns","authors":"Adolfo Carratalá, D. Palau-Sampio","doi":"10.15847/obsobs16220221898","DOIUrl":"https://doi.org/10.15847/obsobs16220221898","url":null,"abstract":"The general elections held in 2019 gave Vox enough votes to enter the Spanish Parliament as the third most popular political party. The growing role of this radical right-wing party has revealed a complex relationship with the media. The objective of this study is to characterise the relationship between Vox and the media by analysing the party's electoral discourse using quantitative techniques – posts made on Facebook and Twitter (n = 224) – and qualitative techniques, exploring the framing used in the closing rallies of the campaign. References to the media dominated the messages Vox posted on Twitter during the November campaign, whose main purpose was to repost content previously broadcast in traditional media. However, almost one in four of the messages were also critical of at least one media outlet, which also occurred at rallies. The institutionalisation of Vox entails a growing mediatisation of its discourse.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131522961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-09DOI: 10.15847/obsobs16220221867
E. Oliveira, Daniel Carvalho, Eveline R. Sacramento, André C. Branco, M. Antunes, Luís Pedro, O. Tymoshchuk, Margarida Almeida, F. Ramos
Digital media can provide an important contribution to the development of local communities by creating digital environments that facilitate the sharing of information, dissemination of knowledge and construction of organizational learning. Digital media can also promote interaction and collaboration processes among different regional agents, fostering a continuous flow of territorial based innovation. The study reported in this paper was carried out within the research activities of the (REMOVED) project, aiming to deepen the knowledge about the conditions that influence the dynamics of community-led territorial based innovation in the Centro Region of Portugal, focusing on the areas of Tourism, Health, and Wellness. As part of this project, a mobile application is being designed, aiming to strengthen the relationship among agents of local communities/entities and to promote mediation mechanisms among all stakeholders in the process of territorial based innovation. This paper presents the main concepts underlying the development of the REMOVED digital platform and the outcomes from a usability evaluation of the platform mobile app prototype. The first section discusses the most relevant topics that this paper covers. In the second section, an overview of the state of the art in the field of digital media used to promote territory-based innovation is presented. The third section describes the concept of the REMOVED digital platform and the main features of the prototype/mobile app. The fourth section addresses the methodology adopted for the evaluation of the prototype and the fifth exhibits the main outcomes of this process. Finally, the sixth and final section present the main conclusions about the potential of the REMOVED platform, and current and future research activities.
{"title":"Promoting community-based networks through digital media","authors":"E. Oliveira, Daniel Carvalho, Eveline R. Sacramento, André C. Branco, M. Antunes, Luís Pedro, O. Tymoshchuk, Margarida Almeida, F. Ramos","doi":"10.15847/obsobs16220221867","DOIUrl":"https://doi.org/10.15847/obsobs16220221867","url":null,"abstract":"Digital media can provide an important contribution to the development of local communities by creating digital environments that facilitate the sharing of information, dissemination of knowledge and construction of organizational learning. Digital media can also promote interaction and collaboration processes among different regional agents, fostering a continuous flow of territorial based innovation. The study reported in this paper was carried out within the research activities of the (REMOVED) project, aiming to deepen the knowledge about the conditions that influence the dynamics of community-led territorial based innovation in the Centro Region of Portugal, focusing on the areas of Tourism, Health, and Wellness. As part of this project, a mobile application is being designed, aiming to strengthen the relationship among agents of local communities/entities and to promote mediation mechanisms among all stakeholders in the process of territorial based innovation. This paper presents the main concepts underlying the development of the REMOVED digital platform and the outcomes from a usability evaluation of the platform mobile app prototype. The first section discusses the most relevant topics that this paper covers. In the second section, an overview of the state of the art in the field of digital media used to promote territory-based innovation is presented. The third section describes the concept of the REMOVED digital platform and the main features of the prototype/mobile app. The fourth section addresses the methodology adopted for the evaluation of the prototype and the fifth exhibits the main outcomes of this process. Finally, the sixth and final section present the main conclusions about the potential of the REMOVED platform, and current and future research activities.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124437868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-09DOI: 10.15847/obsobs16220221986
Marco Tulio Flores Mayorga, F. Cabezuelo-Lorenzo, Priscila Chalá Mejía
La pandemia de la Covid-19 ha forzado a los profesionales de la comunicación y las relaciones públicas de las organizaciones no gubernamentales a desarrollar nuevos roles, especialmente, en el contexto económico y social post-confinamiento en México. Este estudio revisa sus nuevas funciones y cuáles son los desafíos a los que se enfrentan por la pandemia. Se basa en la experiencia de los profesionales de Amnistía Internacional, Cáritas Mexicana, Greenpeace, Hábitat para la Humanidad, Médicos Sin Fronteras, Special Olympics y World Wildlife Fund. El estudio demuestra que no existe un único rol para gestionar la comunicación y las relaciones públicas. El trabajo de los profesionales es menos estratégico a pesar del predomino de la función directiva y operativa. Su actividad tiene mayor representación en los roles del modelo europeo cuatro por cuatro de Anne Gregory y Paul Willis, y con menor relación a los cuatro roles sociales del modelo norteamericano de James E. Grunig y J. White. Los profesionales intensifican el uso de la web y redes sociales virtuales, estrechan alianzas entre organizaciones, orientan sus esfuerzos de gestión en línea para fidelizar y captar voluntarios, mientras se mantienen activos en la agenda mediática. Además, el estudio estima que, entre los desafíos a enfrentar en los siguientes cinco años, sobresalen la inclusión de estrategias de comunicación interna, el fortalecimiento de la confianza y reputación institucional, la mejora de la estrategia de riesgos, la ampliación de sus públicos objetivo; prestando mayor atención a la sostenibilidad e inclusión, big data y algoritmos. El gran reto se centra en ser menos técnicos y gestionar una comunicación más estratégica con mejores competencias de liderazgo y manejo digital para lograr un mayor reconocimiento de su función dentro de la organización y la sociedad.
Covid-19大流行迫使非政府组织的传播和公共关系专业人员发挥新的作用，特别是在墨西哥禁闭后的经济和社会背景下。这项研究回顾了它们的新功能以及它们在大流行中面临的挑战。它借鉴了大赦国际、墨西哥明爱、绿色和平、仁人家园、无国界医生组织、特奥会和世界野生动物基金会专业人员的经验。研究表明，沟通和公共关系管理并没有单一的角色。尽管管理和操作职能占主导地位，但专业人员的工作不那么具有战略性。他们的活动在安妮·格雷戈里(Anne Gregory)和保罗·威利斯(Paul Willis)的欧洲四乘四模式角色中有较高的代表性，而与美国模式詹姆斯·e·格鲁尼格(James E. Grunig)和j·怀特(J. White)的四种社会角色的关系较低。专业人士加强了网络和虚拟社交网络的使用，加强了组织之间的联盟，指导他们的在线管理努力以留住和吸引志愿者，同时保持活跃在媒体议程上。此外，该研究估计，在未来五年面临的挑战中，包括内部沟通战略、加强信任和机构声誉、改进风险战略、扩大目标受众;更加关注可持续性和包容性、大数据和算法。最大的挑战集中在减少技术性和管理更具战略性的沟通与更好的领导能力和数字管理，以实现更大的认可他们在组织和社会中的角色。
{"title":"Las prácticas profesionales de la comunicación y las relaciones públicas de las ONG internacionales ante la crisis del COVID-19: el caso de México","authors":"Marco Tulio Flores Mayorga, F. Cabezuelo-Lorenzo, Priscila Chalá Mejía","doi":"10.15847/obsobs16220221986","DOIUrl":"https://doi.org/10.15847/obsobs16220221986","url":null,"abstract":"La pandemia de la Covid-19 ha forzado a los profesionales de la comunicación y las relaciones públicas de las organizaciones no gubernamentales a desarrollar nuevos roles, especialmente, en el contexto económico y social post-confinamiento en México. Este estudio revisa sus nuevas funciones y cuáles son los desafíos a los que se enfrentan por la pandemia. Se basa en la experiencia de los profesionales de Amnistía Internacional, Cáritas Mexicana, Greenpeace, Hábitat para la Humanidad, Médicos Sin Fronteras, Special Olympics y World Wildlife Fund. El estudio demuestra que no existe un único rol para gestionar la comunicación y las relaciones públicas. El trabajo de los profesionales es menos estratégico a pesar del predomino de la función directiva y operativa. Su actividad tiene mayor representación en los roles del modelo europeo cuatro por cuatro de Anne Gregory y Paul Willis, y con menor relación a los cuatro roles sociales del modelo norteamericano de James E. Grunig y J. White. Los profesionales intensifican el uso de la web y redes sociales virtuales, estrechan alianzas entre organizaciones, orientan sus esfuerzos de gestión en línea para fidelizar y captar voluntarios, mientras se mantienen activos en la agenda mediática. Además, el estudio estima que, entre los desafíos a enfrentar en los siguientes cinco años, sobresalen la inclusión de estrategias de comunicación interna, el fortalecimiento de la confianza y reputación institucional, la mejora de la estrategia de riesgos, la ampliación de sus públicos objetivo; prestando mayor atención a la sostenibilidad e inclusión, big data y algoritmos. El gran reto se centra en ser menos técnicos y gestionar una comunicación más estratégica con mejores competencias de liderazgo y manejo digital para lograr un mayor reconocimiento de su función dentro de la organización y la sociedad.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123360136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-09DOI: 10.15847/obsOBS16220222068
C. Amador, Sandra Lima Coelho, Maria Isabel Guimarães
Neste artigo pretendemos dar maior visibilidade às vivências juvenis do confinamento e chamar a atenção para o impacto do mundo digital, através de uma abordagem na qual este fenómeno é tido como um facto social total que se faz espelhar, de forma teórica e metodológica, nos mais recentes contributos da Sociologia Digital. Apresentamos uma análise dos resultados de um estudo exploratório que incidiu sobre a experiência digital de 43 jovens estudantes do primeiro ano das licenciaturas da Católica Porto Business School. Estes jovens recém-chegados ao Ensino Superior refletiram, através da redação de narrativas biográficas, sobre as suas vivências durante a primeira vaga do surto da Covid-19, que obrigou a um período de confinamento. Os dados recolhidos permitem, por um lado, compreender qual o papel desempenhado pelas redes sociais durante um período de isolamento imposto, durante o qual os contactos presenciais foram desaconselhados e, por outro lado, aquela que foi uma experiência única, de âmbito mundial, de implementação do ensino à distância. Os resultados revelam que estes jovens, nascidos numa geração que surgiu na era da internet e que, nessa medida, tem uma forte relação com o mundo digital, teve nas redes sociais uma aliada contra o isolamento e o afastamento físico. Demonstram, de igual modo, que estes jovens passaram a associar a estes meios sentimentos de desconforto e de exaustão. Paralelamente, a imposição do ensino à distância sem qualquer tipo de preparação por parte das escolas, professores e estudantes teve consequências que se previam nefastas. Contudo, a insatisfação destes jovens face a esta forma de ensino é praticamente generalizada, não só devido à falta de preparação das escolas, mas também às dificuldades de ajustamento dos professores, num ambiente em que os estudantes se sentiram mais suscetíveis a mecanismos de distração e no qual admitiram ser mais difícil manter a concentração.
{"title":"A experiência digital no período de confinamento: relatos de estudantes da Geração Z","authors":"C. Amador, Sandra Lima Coelho, Maria Isabel Guimarães","doi":"10.15847/obsOBS16220222068","DOIUrl":"https://doi.org/10.15847/obsOBS16220222068","url":null,"abstract":"Neste artigo pretendemos dar maior visibilidade às vivências juvenis do confinamento e chamar a atenção para o impacto do mundo digital, através de uma abordagem na qual este fenómeno é tido como um facto social total que se faz espelhar, de forma teórica e metodológica, nos mais recentes contributos da Sociologia Digital. Apresentamos uma análise dos resultados de um estudo exploratório que incidiu sobre a experiência digital de 43 jovens estudantes do primeiro ano das licenciaturas da Católica Porto Business School. Estes jovens recém-chegados ao Ensino Superior refletiram, através da redação de narrativas biográficas, sobre as suas vivências durante a primeira vaga do surto da Covid-19, que obrigou a um período de confinamento. Os dados recolhidos permitem, por um lado, compreender qual o papel desempenhado pelas redes sociais durante um período de isolamento imposto, durante o qual os contactos presenciais foram desaconselhados e, por outro lado, aquela que foi uma experiência única, de âmbito mundial, de implementação do ensino à distância. Os resultados revelam que estes jovens, nascidos numa geração que surgiu na era da internet e que, nessa medida, tem uma forte relação com o mundo digital, teve nas redes sociais uma aliada contra o isolamento e o afastamento físico. Demonstram, de igual modo, que estes jovens passaram a associar a estes meios sentimentos de desconforto e de exaustão. Paralelamente, a imposição do ensino à distância sem qualquer tipo de preparação por parte das escolas, professores e estudantes teve consequências que se previam nefastas. Contudo, a insatisfação destes jovens face a esta forma de ensino é praticamente generalizada, não só devido à falta de preparação das escolas, mas também às dificuldades de ajustamento dos professores, num ambiente em que os estudantes se sentiram mais suscetíveis a mecanismos de distração e no qual admitiram ser mais difícil manter a concentração.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130864917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-09DOI: 10.15847/obsobs16220221952
Carla Filipe Baptista
Transparency is a long-discussed term in journalism. It has been conceptualized as an evolving professional value, a political issue, and a regulatory challenge. In the disinformed digital age, became a rescue criterion to rebuild a credible relationship with the public based on trustworthiness. Transparency urges for holistic approaches, due to its inherent instability and variability across media systems; political, economic, and regulatory frameworks; and editorial cultures. This article analyses media transparency from a local perspective, departing from the launching of the Platform of Transparency by the Portuguese Media Authority (ERC). The Portuguese case stands in a European space deprived of international standards to assess media transparency, even if the concept is broadly discursively constructed as a key element of media pluralism. An increasingly fragmented media landscape degrades ethical standards based on shared values and favors the des activation of transparency as a disruptive transforming professional practice. The benevolent Portuguese initiative may provide political legitimacy to a narrowed version of media transparency, confined to issues of accountability and assumptions of political independence. Will the prevailing “fortress newsroom” (Smith, 2005; Meier 2009) survive to a transparent account department?
{"title":"Transparency in Portuguese media: from the buzzword to the unsolved regulatory challenge","authors":"Carla Filipe Baptista","doi":"10.15847/obsobs16220221952","DOIUrl":"https://doi.org/10.15847/obsobs16220221952","url":null,"abstract":"Transparency is a long-discussed term in journalism. It has been conceptualized as an evolving professional value, a political issue, and a regulatory challenge. In the disinformed digital age, became a rescue criterion to rebuild a credible relationship with the public based on trustworthiness. Transparency urges for holistic approaches, due to its inherent instability and variability across media systems; political, economic, and regulatory frameworks; and editorial cultures. This article analyses media transparency from a local perspective, departing from the launching of the Platform of Transparency by the Portuguese Media Authority (ERC). The Portuguese case stands in a European space deprived of international standards to assess media transparency, even if the concept is broadly discursively constructed as a key element of media pluralism. An increasingly fragmented media landscape degrades ethical standards based on shared values and favors the des activation of transparency as a disruptive transforming professional practice. The benevolent Portuguese initiative may provide political legitimacy to a narrowed version of media transparency, confined to issues of accountability and assumptions of political independence. Will the prevailing “fortress newsroom” (Smith, 2005; Meier 2009) survive to a transparent account department?","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124081408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-09DOI: 10.15847/obsobs16220222039
Miren Manias-Muñoz, Itsaso Manias-Muñoz, Amaia Alvarez-Berastegi
Due to the emergence of rapid information consumption habits, journalism has been submerged into a deep crisis of credibility. There is a need to rethink the direction of the sector and find ways in which the relevance of journalism can be renewed. Slow journalism advocates a slow, thoughtful and sustainable approach to the production and consumption of news. This research analyses consumer habits of Spanish readers of journalism in general, and digital slow journalism in particular, through a structured questionnaire. Results show that the digital press is the habitual media of the analysed population to stay informed about current affairs. Despite the value that slow journalism has obtained, there is a lack of knowledge about the type of journalism that is being consumed: only 40% claim to have read or heard about it. Those who do read slow press spend a limited amount of time on it (between 15-30 minutes), so the patterns of ‘fast’ reading typical of the traditional media are repeated in slow journalism and the audience attraction and retaining capacity of slow journalism is still limited. Additionally, the vast majority of the analysed population are not willing to pay for slow journalism (73%), which is an obstacle to establishing a business model for this new media trend. However, there is a strong willingness to pay among the readers of slow press, where 45% would readily pay for it. Finally, there are significant differences in terms of the age and educational level of the readers analysed, and our findings evidence the need for further audience research in order to improve the interaction between digital slow journalism and its own audience as well as to develop innovative promotional strategies.
{"title":"Is digital slow journalism valued? An analysis of its audience in Spain","authors":"Miren Manias-Muñoz, Itsaso Manias-Muñoz, Amaia Alvarez-Berastegi","doi":"10.15847/obsobs16220222039","DOIUrl":"https://doi.org/10.15847/obsobs16220222039","url":null,"abstract":"Due to the emergence of rapid information consumption habits, journalism has been submerged into a deep crisis of credibility. There is a need to rethink the direction of the sector and find ways in which the relevance of journalism can be renewed. Slow journalism advocates a slow, thoughtful and sustainable approach to the production and consumption of news. This research analyses consumer habits of Spanish readers of journalism in general, and digital slow journalism in particular, through a structured questionnaire. Results show that the digital press is the habitual media of the analysed population to stay informed about current affairs. Despite the value that slow journalism has obtained, there is a lack of knowledge about the type of journalism that is being consumed: only 40% claim to have read or heard about it. Those who do read slow press spend a limited amount of time on it (between 15-30 minutes), so the patterns of ‘fast’ reading typical of the traditional media are repeated in slow journalism and the audience attraction and retaining capacity of slow journalism is still limited. Additionally, the vast majority of the analysed population are not willing to pay for slow journalism (73%), which is an obstacle to establishing a business model for this new media trend. However, there is a strong willingness to pay among the readers of slow press, where 45% would readily pay for it. Finally, there are significant differences in terms of the age and educational level of the readers analysed, and our findings evidence the need for further audience research in order to improve the interaction between digital slow journalism and its own audience as well as to develop innovative promotional strategies.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117202246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-09DOI: 10.15847/obsOBS16220222059
Isabel Babo
O contágio pelo vírus SARS-CoV-2, que a partir da China alastrou ao resto do mundo, foi designado como “pneumonia viral”, “epidemia” e “pandemia”, inscrevendo o fenómeno num campo semântico que possibilita descrevê-lo, compreendê-lo e reagir-lhe. Para uma análise sobre a definição irá aplicar-se a MCA (Membership categorization analysis) e a frame analysis, com o objetivo de evidenciar a dimensão operatória da categorização, assim como mostrar em que medida a designação e a tipificação produzem um efeito de normalização. Neste seguimento, também se aborda como se recorre à analogia histórica e se convocam situações ocorridas no passado que contribuem para fornecer quadros de inteligibilidade e para reduzir a incerteza e a contingência da situação. Após essa abordagem, encara-se a questão informacional e como informação e desinformação convivem, assinalando-se imprecisões e falsidades que irromperam no espaço público no presente caso, tal como no passado relativamente a situações análogas invocadas em termos históricos, de acordo com os diferentes contextos e condições de informação.
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Pub Date : 2022-06-09DOI: 10.15847/obsobs16220222017
C. Navarro, Núria García-Muñoz, Matilde Delgado
Content shared on social media platforms is increasingly centred on images and conversations discussing television on digital platforms are also influenced by this trend. This article examines the visual data posted by viewers while watching the 2019 edition of the Spanish and British adaptations of the international Reality Show ‘The Voice’. With the sample including images posted by viewers on Twitter during the broadcast of the episodes, the production formats, the type of content, the purpose of the images and the connection between the visual data and the text in the tweet have been analysed. The results highlight three different trends: the parallel visual narrative created by viewers on Twitter through the use of digital culture, the showcasing of their private sphere and the appropriation of images from the television episodes altering the discourse presented by the broadcasters.
{"title":"The image choices of social television audiences: The narrative of The Voice UK and La Voz (Spain) viewers on Twitter","authors":"C. Navarro, Núria García-Muñoz, Matilde Delgado","doi":"10.15847/obsobs16220222017","DOIUrl":"https://doi.org/10.15847/obsobs16220222017","url":null,"abstract":"Content shared on social media platforms is increasingly centred on images and conversations discussing television on digital platforms are also influenced by this trend. This article examines the visual data posted by viewers while watching the 2019 edition of the Spanish and British adaptations of the international Reality Show ‘The Voice’. With the sample including images posted by viewers on Twitter during the broadcast of the episodes, the production formats, the type of content, the purpose of the images and the connection between the visual data and the text in the tweet have been analysed. The results highlight three different trends: the parallel visual narrative created by viewers on Twitter through the use of digital culture, the showcasing of their private sphere and the appropriation of images from the television episodes altering the discourse presented by the broadcasters.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129488239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-09DOI: 10.15847/obsobs16220221984
Sandra Méndez Muros
This paper studies the evolution and current situation of the topic Journalistic Production in the training of journalists when fifty years of university studies in Spain are marked with the creation of the first Faculties of Information Sciences. From the research field and from the university training field, a delimitation of Journalistic Production with respect to other areas has not been conducted yet. Our main goal is to know the representation of the subject Journalistic Production in the training proposal of Spanish public universities within the framework of the European Higher Education Area. We carry out a content analysis of the lecturing guides of 282 courses belonging to the study plans of the degrees and double degrees in Journalism of 22 Spanish public universities, where we quantitatively observe the offer of specific contents of Journalistic Production by kind of subjects, credits, courses and knowledge areas and, also, qualitatively the jargon of the subjects and the specificity degree in the treatment of the contents. We conclude that there is a stable presence of contents on Journalistic Production, although they are perceived as fragmented and scattered in varied courses, as well as a lack of recognition in the terminology of subjects and a low or very low level of specificity in the contents lectured.
{"title":"The Journalistic Production in the university training in Spain","authors":"Sandra Méndez Muros","doi":"10.15847/obsobs16220221984","DOIUrl":"https://doi.org/10.15847/obsobs16220221984","url":null,"abstract":"This paper studies the evolution and current situation of the topic Journalistic Production in the training of journalists when fifty years of university studies in Spain are marked with the creation of the first Faculties of Information Sciences. From the research field and from the university training field, a delimitation of Journalistic Production with respect to other areas has not been conducted yet. Our main goal is to know the representation of the subject Journalistic Production in the training proposal of Spanish public universities within the framework of the European Higher Education Area. We carry out a content analysis of the lecturing guides of 282 courses belonging to the study plans of the degrees and double degrees in Journalism of 22 Spanish public universities, where we quantitatively observe the offer of specific contents of Journalistic Production by kind of subjects, credits, courses and knowledge areas and, also, qualitatively the jargon of the subjects and the specificity degree in the treatment of the contents. We conclude that there is a stable presence of contents on Journalistic Production, although they are perceived as fragmented and scattered in varied courses, as well as a lack of recognition in the terminology of subjects and a low or very low level of specificity in the contents lectured.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122378223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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