Pub Date : 2022-12-30DOI: 10.15847/obsobs16420222184
Cheng Cheng, Rita Espanha
[Objectives] This paper seeks to characterize the main themes of COVID-19-related posts delivered by WeChat official accounts targeting Portuguese news, and explore the information needs and preferences of their users. Furthermore, the current study set out to evaluate the influence of coronavirus situation in Portugal on the number of posts, view frequency and total engagement on WeChat platforms. [Methods] Following the selection of COVID-19-related posts published in 2021 by four official accounts targeting Portuguese news, Chi-square tests were conducted to quantitively describe the differences between the four developmental stages of the COVID-19 pandemic in Portugal. Negative binominal regression was employed to establish an association between category variables and count data. Regression analysis was used to explore the relationship between COVID-19 infection cases in Portugal and the metrics of selected posts. [Results] A total of 3292 COVID-19-related posts remained. The posts regarding the latest epidemic situation in Portugal, COVID-19 vaccination and the economic news were more prevalent. However, the predominant posts were not consistent with followers’ information demands, and the most in demand information did not generate more engagement. In addition, thematic categories were found to be significantly associated with view frequency and total engagement. Furthermore, a significant difference in thematic categories was identified among the four developmental stages, which in turn was found to be related to the overall engagement of posts. The COVID-19 official case counts in Portugal is predictive of post frequency, view frequency and total engagement. [Conclusions] The results of this study support the view that social media provided diverse information sources for migrants during the ongoing COVID-19 pandemic. However, it is evidently clear from the findings that communicators have to leverage the characteristics of social media, not only for delivering real-time news, but also to gratify public information needs and attract more users.
{"title":"Use of WeChat to gratify information needs of the Chinese community in Portugal during the COVID-19 outbreak","authors":"Cheng Cheng, Rita Espanha","doi":"10.15847/obsobs16420222184","DOIUrl":"https://doi.org/10.15847/obsobs16420222184","url":null,"abstract":"[Objectives] This paper seeks to characterize the main themes of COVID-19-related posts delivered by WeChat official accounts targeting Portuguese news, and explore the information needs and preferences of their users. Furthermore, the current study set out to evaluate the influence of coronavirus situation in Portugal on the number of posts, view frequency and total engagement on WeChat platforms. [Methods] Following the selection of COVID-19-related posts published in 2021 by four official accounts targeting Portuguese news, Chi-square tests were conducted to quantitively describe the differences between the four developmental stages of the COVID-19 pandemic in Portugal. Negative binominal regression was employed to establish an association between category variables and count data. Regression analysis was used to explore the relationship between COVID-19 infection cases in Portugal and the metrics of selected posts. [Results] A total of 3292 COVID-19-related posts remained. The posts regarding the latest epidemic situation in Portugal, COVID-19 vaccination and the economic news were more prevalent. However, the predominant posts were not consistent with followers’ information demands, and the most in demand information did not generate more engagement. In addition, thematic categories were found to be significantly associated with view frequency and total engagement. Furthermore, a significant difference in thematic categories was identified among the four developmental stages, which in turn was found to be related to the overall engagement of posts. The COVID-19 official case counts in Portugal is predictive of post frequency, view frequency and total engagement. [Conclusions] The results of this study support the view that social media provided diverse information sources for migrants during the ongoing COVID-19 pandemic. However, it is evidently clear from the findings that communicators have to leverage the characteristics of social media, not only for delivering real-time news, but also to gratify public information needs and attract more users.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127666170","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-30DOI: 10.15847/obsobs16420222147
J. Quintela
Resumo A comunicação no futebol português sofreu alterações profundas desde a transformação em clube-empresa e posteriormente com a digitalização dos media, desenvolvendo-se em torno de três actores principais: presidente, treinador e director de comunicação (dircom). Para esta função recrutaram profissionais experientes e qualificados, com forte rede de contactos que se movimentam com facilidade nos centros de decisão. Tendo como objectivo perceber as transformações no ecossistema comunicacional dos clubes, analisámos as estruturas e a comunicação de Futebol Clube do Porto, Sport Lisboa e Benfica e Sporting Clube de Portugal (Sporting CP), os “três grandes” do futebol português. Partindo de uma revisão da literatura, problematizamos a comunicação nos clubes, tendo como estratégia metodológica a observação participante completa no Sporting CP. Procedemos a uma análise documental e das entrevistas dos directores de comunicação dos “três grandes”; ao jornal Record. Foram realizadas a estes mesmos actores três entrevistas semidirectivas. O período de análise incide na época desportiva 2017/18. Verifica-se que o campo de actuação da comunicação dos clubes é vasto e altamente profissional, tornando-se em produtores de conteúdos com as suas próprias plataformas de comunicação e sem necessidade de intermediação jornalística. Adoptam um modelo integrado da gestão da comunicação, apresentando esta similitudes com a comunicação política, nomeadamente na construção de personagens, narrativas e ferramentas utilizadas mas também no modelo unidireccional, propagandístico. A mercantilização, a luta pelos milhões da Champions League será uma das justificações para o tom crispado e para a comunicação de guerrilha desenvolvida pelos “três grandes” na luta entre si. Ao promover-se a discussão da comunicação dos clubes, na prespectiva das ciências da comunicação, pretende-se contribuir para o conhecimento de uma área ainda pouco explorada do ponto de vista organizacional da comunicação dos clubes, com grande impacto e centralidade social, mediática, económica e política. Palavras-Chave: Comunicação; Dircom; Media; Futebol; Relações Públicas; Abstract Communication in Portuguese football has undergone profound changes since the transformation into a club-company and later with media digitalization, developed around three main actors: president, coach and communication director (dircom). For this role, they recruited experienced and qualified professionals, with a strong network who move easily around decision centers. With the aim of understanding the transformations in the clubs communicational ecosystem, we analyzed the structures and communication of Futebol Clube do Porto, Sport Lisboa e Benfica and Sporting Clube de Portugal (Sporting CP), the “big three” of Portuguese football. Upon a literature review, we reflect on clubs communication, having as methodological strategy the complete participant observation in Sporting CP. We carried out an analysis
{"title":"Comunicação e Futebol: Os “Três Grandes” do Futebol Português","authors":"J. Quintela","doi":"10.15847/obsobs16420222147","DOIUrl":"https://doi.org/10.15847/obsobs16420222147","url":null,"abstract":"Resumo \u0000A comunicação no futebol português sofreu alterações profundas desde a transformação em clube-empresa e posteriormente com a digitalização dos media, desenvolvendo-se em torno de três actores principais: presidente, treinador e director de comunicação (dircom). Para esta função recrutaram profissionais experientes e qualificados, com forte rede de contactos que se movimentam com facilidade nos centros de decisão. Tendo como objectivo perceber as transformações no ecossistema comunicacional dos clubes, analisámos as estruturas e a comunicação de Futebol Clube do Porto, Sport Lisboa e Benfica e Sporting Clube de Portugal (Sporting CP), os “três grandes” do futebol português. \u0000Partindo de uma revisão da literatura, problematizamos a comunicação nos clubes, tendo como estratégia metodológica a observação participante completa no Sporting CP. Procedemos a uma análise documental e das entrevistas dos directores de comunicação dos “três grandes”; ao jornal Record. Foram realizadas a estes mesmos actores três entrevistas semidirectivas. O período de análise incide na época desportiva 2017/18. \u0000Verifica-se que o campo de actuação da comunicação dos clubes é vasto e altamente profissional, tornando-se em produtores de conteúdos com as suas próprias plataformas de comunicação e sem necessidade de intermediação jornalística. Adoptam um modelo integrado da gestão da comunicação, apresentando esta similitudes com a comunicação política, nomeadamente na construção de personagens, narrativas e ferramentas utilizadas mas também no modelo unidireccional, propagandístico. A mercantilização, a luta pelos milhões da Champions League será uma das justificações para o tom crispado e para a comunicação de guerrilha desenvolvida pelos “três grandes” na luta entre si. \u0000Ao promover-se a discussão da comunicação dos clubes, na prespectiva das ciências da comunicação, pretende-se contribuir para o conhecimento de uma área ainda pouco explorada do ponto de vista organizacional da comunicação dos clubes, com grande impacto e centralidade social, mediática, económica e política. \u0000 \u0000Palavras-Chave: Comunicação; Dircom; Media; Futebol; Relações Públicas; \u0000 \u0000Abstract \u0000Communication in Portuguese football has undergone profound changes since the transformation into a club-company and later with media digitalization, developed around three main actors: president, coach and communication director (dircom). For this role, they recruited experienced and qualified professionals, with a strong network who move easily around decision centers. With the aim of understanding the transformations in the clubs communicational ecosystem, we analyzed the structures and communication of Futebol Clube do Porto, Sport Lisboa e Benfica and Sporting Clube de Portugal (Sporting CP), the “big three” of Portuguese football. \u0000Upon a literature review, we reflect on clubs communication, having as methodological strategy the complete participant observation in Sporting CP. We carried out an analysis","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129937326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.15847/obsobs16320222038
M. Ebrahimi, Raza Mahmoudoghli, Mahmoudreza Rahbarqazi
This paper seeks to examine the indirect effects of social media among Moroccan citizens on non-electoral participation using the wave V data of the Arab barometer. The wave V of this data was obtained in 2019-2018 by surveying 2400 Moroccan citizens. Using the SEM, the results of testing the hypotheses indicate that, first of all, social media has a direct and significant positive effect on poor government performance and corruption perception among citizens. Second, the results point out that social media indirectly and significantly increases political distrust among individuals through poor government performance and corruption perception. Finally, the results show that political distrust significantly increases non-electoral participation. Thus, given the significance of all relationships in the research model, it can be argued that social media has significantly increased non-electoral participation among citizens.
{"title":"Modeling Social Media Effects on Non-Electoral Participation in Morocco","authors":"M. Ebrahimi, Raza Mahmoudoghli, Mahmoudreza Rahbarqazi","doi":"10.15847/obsobs16320222038","DOIUrl":"https://doi.org/10.15847/obsobs16320222038","url":null,"abstract":"This paper seeks to examine the indirect effects of social media among Moroccan citizens on non-electoral participation using the wave V data of the Arab barometer. The wave V of this data was obtained in 2019-2018 by surveying 2400 Moroccan citizens. Using the SEM, the results of testing the hypotheses indicate that, first of all, social media has a direct and significant positive effect on poor government performance and corruption perception among citizens. Second, the results point out that social media indirectly and significantly increases political distrust among individuals through poor government performance and corruption perception. Finally, the results show that political distrust significantly increases non-electoral participation. Thus, given the significance of all relationships in the research model, it can be argued that social media has significantly increased non-electoral participation among citizens.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124026327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.15847/obsobs16320222050
R. Klevor, M. Chraa, Khaled Ait Taleb, Hajar Taouzer, Francois Ibrahim Camara, N. Kissani
The aim of the study was to investigate the implication of university students in Covid-19-related misinformation dissemination in Morocco using an online questionnaire sent out to various faculties and online student groups around the country. A total of 295 university students responded to the questionnaire. The majority of respondents 269/295 (91.2%) claimed to have come across misinformation during the pandemic. The main source of misinformation was online news outlets (77.2%). The most frequent subjects of misinformation had to do with confinement and curfews (24.2%), the politics around the pandemic (17.2%) and the Covid-19 vaccine (16.6%). Some 36.6% of respondents reported having transmitted misinformation at least once. Overall, the difference between medical and non-medical students’ implication in misinformation dissemination did not reach statistical significance (Khi-square = 6.37, p=0.095). Misinformation, in particular, among university students has potentially been an obstacle to satisfactory Covid-19 response. University students should be a focus of interventions aimed at combatting misinformation.
{"title":"Assessing the COVID-19 infodemic and misinformation among university students in Morocco","authors":"R. Klevor, M. Chraa, Khaled Ait Taleb, Hajar Taouzer, Francois Ibrahim Camara, N. Kissani","doi":"10.15847/obsobs16320222050","DOIUrl":"https://doi.org/10.15847/obsobs16320222050","url":null,"abstract":"The aim of the study was to investigate the implication of university students in Covid-19-related misinformation dissemination in Morocco using an online questionnaire sent out to various faculties and online student groups around the country. A total of 295 university students responded to the questionnaire. The majority of respondents 269/295 (91.2%) claimed to have come across misinformation during the pandemic. The main source of misinformation was online news outlets (77.2%). The most frequent subjects of misinformation had to do with confinement and curfews (24.2%), the politics around the pandemic (17.2%) and the Covid-19 vaccine (16.6%). Some 36.6% of respondents reported having transmitted misinformation at least once. Overall, the difference between medical and non-medical students’ implication in misinformation dissemination did not reach statistical significance (Khi-square = 6.37, p=0.095). Misinformation, in particular, among university students has potentially been an obstacle to satisfactory Covid-19 response. University students should be a focus of interventions aimed at combatting misinformation.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123061175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.15847/obsobs16320222082
J. Baptista, Anabela Gradim, Elisete Correia
The spread of fake news continues to have serious social and political consequences for society. Young people are the group most exposed to this reality, due to the way they are constantly connected to the digital universe. Our goal is to analyze the ability of high school students to evaluate fake news and news, relating it to their behavior on social media and their ability to search for information. We applied a questionnaire to 716 students (Mage = 16.63, SD = 1.18), in which they were exposed to 10 headlines (5 news and 5 fake news). Subsequently, students indicated how often they accessed certain sources and what strategies they used to search for information for school research. In addition, they also revealed how often they opt for certain behaviors on social media. The results revealed that young people considered, on average, news more credible than fake news. The belief in fake news revealed significant differences in relation to the sex and region of the respondents. While the credibility of the news tends to be positively correlated with a more rigorous treatment of information, the belief in fake news is, on the other hand, more associated with less careful treatment of information and the use of social media as a news source. These results also confirm the widespread lack of interest in news by young people. Most students tend to avoid news, with 27% doing so frequently. This study highlights the importance of digital literacy and civic participation in young people in the construction of future societies.
{"title":"The relationship between the belief in fake news and the strategies to seek information from young Portuguese people","authors":"J. Baptista, Anabela Gradim, Elisete Correia","doi":"10.15847/obsobs16320222082","DOIUrl":"https://doi.org/10.15847/obsobs16320222082","url":null,"abstract":"The spread of fake news continues to have serious social and political consequences for society. Young people are the group most exposed to this reality, due to the way they are constantly connected to the digital universe. Our goal is to analyze the ability of high school students to evaluate fake news and news, relating it to their behavior on social media and their ability to search for information. We applied a questionnaire to 716 students (Mage = 16.63, SD = 1.18), in which they were exposed to 10 headlines (5 news and 5 fake news). Subsequently, students indicated how often they accessed certain sources and what strategies they used to search for information for school research. In addition, they also revealed how often they opt for certain behaviors on social media. The results revealed that young people considered, on average, news more credible than fake news. The belief in fake news revealed significant differences in relation to the sex and region of the respondents. While the credibility of the news tends to be positively correlated with a more rigorous treatment of information, the belief in fake news is, on the other hand, more associated with less careful treatment of information and the use of social media as a news source. These results also confirm the widespread lack of interest in news by young people. Most students tend to avoid news, with 27% doing so frequently. This study highlights the importance of digital literacy and civic participation in young people in the construction of future societies.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117316535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.15847/obsobs16320222058
Nelly Marina Elizalde, Paola Ricaurte Quijano
Una de las expresiones de la producción memética de los adolescentes es la agresión. Aquí definimos meme-agresión y meme-bullying como prácticas agresivas que se ejercen a través de memes con la intención de ofender, discriminar, señalar características físicas, socio-económicas, ideológicas o de comportamiento. Proponemos un modelo basado en el Modelo General de Agresión (Anderson y Bushman, 2002) y el Circuito de la Comunicación de Jakobson (1960) para analizar estas prácticas. Analizamos las emociones implicadas desde la teoría del poder-status (Kemper, 1978) donde el ofensor y el adolescente objetivo manifiestan emociones estructurales, anticipatorias y consecuentes mediante una metodología mixta basada en el análisis cuantitativo y cualitativo de 33 entrevistas de jóvenes entre 15 y 17 años utilizando el software MAXQDA. El modelo de meme-bullying y meme-agresión propuesto permite identificar los roles y emociones implicadas en la circulación de los mensajes. Finalmente, destacamos que los adolescentes no dimensionan la gravedad de estas prácticas; sin embargo, están conscientes del daño emocional y en la imagen personal que están causando a otros. La creatividad es el punto de inflexión para causar risa entre ellos mismos sobre un problema que necesita ser visibilizado para no promover y aceptar su normalización.
{"title":"Meme agresión y meme-bullying: un modelo para analizar el uso de memes entre adolescentes","authors":"Nelly Marina Elizalde, Paola Ricaurte Quijano","doi":"10.15847/obsobs16320222058","DOIUrl":"https://doi.org/10.15847/obsobs16320222058","url":null,"abstract":"Una de las expresiones de la producción memética de los adolescentes es la agresión. Aquí definimos meme-agresión y meme-bullying como prácticas agresivas que se ejercen a través de memes con la intención de ofender, discriminar, señalar características físicas, socio-económicas, ideológicas o de comportamiento. Proponemos un modelo basado en el Modelo General de Agresión (Anderson y Bushman, 2002) y el Circuito de la Comunicación de Jakobson (1960) para analizar estas prácticas. Analizamos las emociones implicadas desde la teoría del poder-status (Kemper, 1978) donde el ofensor y el adolescente objetivo manifiestan emociones estructurales, anticipatorias y consecuentes mediante una metodología mixta basada en el análisis cuantitativo y cualitativo de 33 entrevistas de jóvenes entre 15 y 17 años utilizando el software MAXQDA. El modelo de meme-bullying y meme-agresión propuesto permite identificar los roles y emociones implicadas en la circulación de los mensajes. Finalmente, destacamos que los adolescentes no dimensionan la gravedad de estas prácticas; sin embargo, están conscientes del daño emocional y en la imagen personal que están causando a otros. La creatividad es el punto de inflexión para causar risa entre ellos mismos sobre un problema que necesita ser visibilizado para no promover y aceptar su normalización.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121488248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.15847/obsobs16320222054
Erika Fernández Gómez, J. Martín-Quevedo, Beatriz Feijoo Fernández
The Covid-19 pandemic and the arrival of Disney + marked the second quarter of 2020 in the Spanish audiovisual market. Thus, the period of home confinement among the Spanish population coincided with the irruption of the new streaming service of one of the best-known and most loved brands worldwide. However, Netflix was the most consumed SVoD during this period. The objective of this research is to find out what the Californian company has done in communicative terms as a market leader and in the face of the need to adapt to the new circumstances of its audiences. The results show how Netflix Spain has integrated COVID-19 in its social media strategy in the pass between the lockdown and maximum consumption to a progressive lessening of social restrictions. The content analysis of Twitter and Instagram found 121 messages regarding pandemic (from a total of 1380). Netflix employed Twitter to connect with its audiences with humor, proximity and information, using taboos in the hardest moments, and an increased frequency of publications as the health situation improved. On the contrary, on Instagram there was no specific strategy, but imitation of the practices on Twitter and scarce references to COVID. Besides, there has been an evolution of the messages more or less parallel to the public health changes, choosing a strategy of proximity with the users, and with a communication closer to an influencer rather than a company.
{"title":"Netflix's communication strategy on Twitter and Instagram during the unlock in Spain: humour, proximity and information","authors":"Erika Fernández Gómez, J. Martín-Quevedo, Beatriz Feijoo Fernández","doi":"10.15847/obsobs16320222054","DOIUrl":"https://doi.org/10.15847/obsobs16320222054","url":null,"abstract":"The Covid-19 pandemic and the arrival of Disney + marked the second quarter of 2020 in the Spanish audiovisual market. Thus, the period of home confinement among the Spanish population coincided with the irruption of the new streaming service of one of the best-known and most loved brands worldwide. However, Netflix was the most consumed SVoD during this period. \u0000The objective of this research is to find out what the Californian company has done in communicative terms as a market leader and in the face of the need to adapt to the new circumstances of its audiences. The results show how Netflix Spain has integrated COVID-19 in its social media strategy in the pass between the lockdown and maximum consumption to a progressive lessening of social restrictions. The content analysis of Twitter and Instagram found 121 messages regarding pandemic (from a total of 1380). Netflix employed Twitter to connect with its audiences with humor, proximity and information, using taboos in the hardest moments, and an increased frequency of publications as the health situation improved. On the contrary, on Instagram there was no specific strategy, but imitation of the practices on Twitter and scarce references to COVID. Besides, there has been an evolution of the messages more or less parallel to the public health changes, choosing a strategy of proximity with the users, and with a communication closer to an influencer rather than a company.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123382081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.15847/obsobs16320222031
Álvaro López-Martín, Alba Córdoba-Cabús
El artículo analiza la cobertura realizada por los rotativos El País, El Mundo y La Vanguardia en sus ediciones impresas sobre la sesión de investidura de Pedro Sánchez como presidente del Gobierno de España. Para ello, se seleccionaron todos los textos referidos a este asunto publicados entre el viernes 3 y miércoles 8 de enero de 2020 (n=333), a los que se les aplicó una ficha de análisis que contemplaba variables como el emplazamiento, naturaleza de los textos, temáticas abordadas y el protagonismo de los titulares y gráficos, entre otras. Los resultados permitieron conocer que este tema suscitó un notable interés entre las cabeceras analizadas, las cuales dotaron su cobertura de un gran valor opinativo e interpretativo. Asimismo, el moderado empleo de elementos gráficos, la atención predominante a PSOE y Unidas Podemos y la configuración de la agenda en torno a los mismos temas son otros rasgos que definen el despliegue informativo de estos periódicos.
{"title":"La sesión de investidura de Pedro Sánchez como presidente del Gobierno de España y su reflejo en la prensa: Los casos de El País, El Mundo y La Vanguardia","authors":"Álvaro López-Martín, Alba Córdoba-Cabús","doi":"10.15847/obsobs16320222031","DOIUrl":"https://doi.org/10.15847/obsobs16320222031","url":null,"abstract":"El artículo analiza la cobertura realizada por los rotativos El País, El Mundo y La Vanguardia en sus ediciones impresas sobre la sesión de investidura de Pedro Sánchez como presidente del Gobierno de España. Para ello, se seleccionaron todos los textos referidos a este asunto publicados entre el viernes 3 y miércoles 8 de enero de 2020 (n=333), a los que se les aplicó una ficha de análisis que contemplaba variables como el emplazamiento, naturaleza de los textos, temáticas abordadas y el protagonismo de los titulares y gráficos, entre otras. Los resultados permitieron conocer que este tema suscitó un notable interés entre las cabeceras analizadas, las cuales dotaron su cobertura de un gran valor opinativo e interpretativo. Asimismo, el moderado empleo de elementos gráficos, la atención predominante a PSOE y Unidas Podemos y la configuración de la agenda en torno a los mismos temas son otros rasgos que definen el despliegue informativo de estos periódicos.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132354594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.15847/obsobs16320222081
Rocío Pereyra, E. Alonso
El siguiente trabajo caracteriza el tratamiento informativo durante las elecciones nacionales de 2019 en Argentina, con este propósito se observan y analizan las producciones de 19 portales digitales de diferentes empresas mediáticas del país. A partir de los aportes de la teoría de la Agenda-setting y por medio de la técnica de análisis de contenido cuantitativo se analiza la relevancia temática, la arena de acción de los acontecimientos, los atributos de la cobertura informativa, las fuentes utilizadas y los actores mencionados. En los resultados se da cuenta de que las noticias sobre la campaña electoral contribuyen a la polarización política con una agenda temática acotada y centrada en asuntos del proceso electoral y otros relacionados con la economía del país, también que existe una centralidad en los actores mencionados, con énfasis en candidatos presidenciales de los partidos políticos con mayores chances de una victoria electoral, y predominio de fuentes del ámbito político, lo que reduce la posibilidad de que otros espacios de la ciudadanía puedan establecer en los medios sus interpretaciones respecto al proceso electoral. En las conclusiones se relacionan las características de la cobertura con el contexto periodístico en Argentina y las oportunidades de proveer a la ciudadanía de información de calidad.
{"title":"El tratamiento informativo del proceso electoral 2019 en Argentina. Análisis de portales digitales","authors":"Rocío Pereyra, E. Alonso","doi":"10.15847/obsobs16320222081","DOIUrl":"https://doi.org/10.15847/obsobs16320222081","url":null,"abstract":"El siguiente trabajo caracteriza el tratamiento informativo durante las elecciones nacionales de 2019 en Argentina, con este propósito se observan y analizan las producciones de 19 portales digitales de diferentes empresas mediáticas del país. A partir de los aportes de la teoría de la Agenda-setting y por medio de la técnica de análisis de contenido cuantitativo se analiza la relevancia temática, la arena de acción de los acontecimientos, los atributos de la cobertura informativa, las fuentes utilizadas y los actores mencionados. En los resultados se da cuenta de que las noticias sobre la campaña electoral contribuyen a la polarización política con una agenda temática acotada y centrada en asuntos del proceso electoral y otros relacionados con la economía del país, también que existe una centralidad en los actores mencionados, con énfasis en candidatos presidenciales de los partidos políticos con mayores chances de una victoria electoral, y predominio de fuentes del ámbito político, lo que reduce la posibilidad de que otros espacios de la ciudadanía puedan establecer en los medios sus interpretaciones respecto al proceso electoral. En las conclusiones se relacionan las características de la cobertura con el contexto periodístico en Argentina y las oportunidades de proveer a la ciudadanía de información de calidad.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128410923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-30DOI: 10.15847/obsobs16320222159
Lucia Ballesteros-Aguayo, Francisco Javier Ruiz del Olmo, Juan Francisco Gutiérrez-Lozano
The issue of post-truth and the disinformation that goes with it poses serious risks to the ethical principles of journalism. In this sense, the work of journalists is essential to ensure the establishment of democratic societies and free citizens through their commitment to the truth of the facts. The processes carried out by certain political actors such as Putin in the war in Ukraine in 2022, Trump in the US elections in 2020, the multiplication of destabilising messages related to COVID-19 coming from countries such as Turkey or China, promote the urgency of rethinking the deontology of journalism professionals in today's information society. This work brings together the most recent research on the work of journalists in the current information landscape -especially in social media- and allows us to delimit transcendental phenomena for the development of quality journalism, such as post-truth, false information and disinformation, all of this in relation to persuasive communication and the emotional aspects inherent on many occasions to these processes of distortion and falsification of reality. The conclusions point to the main challenges facing the journalism of the future as it seeks to counteract the effects of post-truth, while analysing a business management model for news organisations that must necessarily be reinvented. The opportunities for improvement lie in the development of critical thinking, a firm commitment to professional ethics and investment in media literacy among users.
{"title":"Journalistic ethics and persuasive communication in the face of post-truth: credibility in the face of the challenges of Social Networks","authors":"Lucia Ballesteros-Aguayo, Francisco Javier Ruiz del Olmo, Juan Francisco Gutiérrez-Lozano","doi":"10.15847/obsobs16320222159","DOIUrl":"https://doi.org/10.15847/obsobs16320222159","url":null,"abstract":"The issue of post-truth and the disinformation that goes with it poses serious risks to the ethical principles of journalism. In this sense, the work of journalists is essential to ensure the establishment of democratic societies and free citizens through their commitment to the truth of the facts. The processes carried out by certain political actors such as Putin in the war in Ukraine in 2022, Trump in the US elections in 2020, the multiplication of destabilising messages related to COVID-19 coming from countries such as Turkey or China, promote the urgency of rethinking the deontology of journalism professionals in today's information society. This work brings together the most recent research on the work of journalists in the current information landscape -especially in social media- and allows us to delimit transcendental phenomena for the development of quality journalism, such as post-truth, false information and disinformation, all of this in relation to persuasive communication and the emotional aspects inherent on many occasions to these processes of distortion and falsification of reality. The conclusions point to the main challenges facing the journalism of the future as it seeks to counteract the effects of post-truth, while analysing a business management model for news organisations that must necessarily be reinvented. The opportunities for improvement lie in the development of critical thinking, a firm commitment to professional ethics and investment in media literacy among users.","PeriodicalId":149155,"journal":{"name":"Observatorio (OBS*)","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129602972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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