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Pricing, Quality, and Stocking Decisions in a Manufacturer-Centric Dual-Channel 以制造商为中心的双通道中的定价、质量和库存决策
Pub Date : 2021-04-28 DOI: 10.2139/ssrn.3471948
Xiaomeng Guo, P. Kouvelis, Danko Turcic
Problem description. We consider a dual channel in which a focal manufacturer (he) sells his output through his online store and an independent brick-and-mortar retailer (she). In this manufacturer-centric dual channel, we study product line, stocking, and pricing decisions in the presence of stochastic demand and inventory constraints. The pricing decisions include choosing whether to give price match guarantees (PMGs), standard in the U.S. retail practice. Methodology/Results. We analyze a game-theoretic model in which a focal manufacturer designs a product line, sets wholesale prices, and decides what products to sell in the dual channel. An independent brick-and-mortar retailer responds to the product line design and the wholesale prices by making stocking decisions in her store. Then, both stores observe demand and independently set retail prices subject to any PMGs that the stores gave to consumers. The brick-and-mortar store (online store) fulfills demand in a make-to-stock (make-to-order) fashion. We find that whenever one of the stores holds a competitive advantage, the manufacturer sells the same product line in both stores. If the brick-and-mortar store holds an advantage, it matches the online store’s retail price to obtain favorable wholesale pricing from the manufacturer. We find no equilibria where the online store price matches the brick-and-mortar store or the stores’ prices match each other. Finally, when neither store has a clear advantage, the manufacturer mitigates price competition by designing a different product for each store. Managerial implications. Our model helps identify optimal stocking and pricing strategies that depend on e-fulfillment cost and demand uncertainty and offers a novel reason for offering PMGs in a supply chain.
问题描述。我们考虑了一个双渠道问题,在这个问题中,一个重点制造商(他)通过他的网店和一个独立的实体零售商(她)销售他的产品。在这种以制造商为中心的双渠道中,我们研究的是随机需求和库存约束下的产品线、库存和定价决策。定价决策包括选择是否提供价格匹配保证(PMGs),这是美国零售业的标准做法。方法/结果。我们分析了一个博弈论模型,在该模型中,重点制造商设计产品线、设定批发价格并决定在双渠道销售哪些产品。独立的实体零售商对产品系列设计和批发价格做出反应,决定在自己的店里进货。然后,两家商店都观察需求,并根据商店向消费者提供的任何 PMGs,独立制定零售价格。实体店(网店)以按库存生产(按订单生产)的方式满足需求。我们发现,只要其中一家商店拥有竞争优势,制造商就会在两家商店销售相同的产品系列。如果实体店占有优势,它就会匹配网店的零售价格,以从制造商那里获得有利的批发价格。我们没有发现网店价格与实体店价格一致或实体店价格与网店价格一致的均衡状态。最后,当两家商店都没有明显优势时,制造商会通过为每家商店设计不同的产品来缓解价格竞争。管理意义。我们的模型有助于确定取决于电子履约成本和需求不确定性的最佳库存和定价策略,并为在供应链中提供永磁发电机提供了新的理由。
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引用次数: 8
Bargaining Competition and Vertical Mergers 议价竞争与垂直并购
Pub Date : 2021-03-31 DOI: 10.2139/ssrn.3760634
W. Boshoff, Luke M. Froeb, Roan Minnie, S. Tschantz
A vertical merger model represents a complex system built on (i) a network of e.g., upstream manufacturers and downstream retailers (ii) who bargain bilaterally in the presence of externalities (iii) created by competition between downstream retailers (iv) facing a consumer demand surface. We simulate the effects of vertical mergers in six different bargaining models and and that how parties bargain, and over what, can almost pre-determine merger effects. This paper is accompanied by an online vertical merger simulator designed to help economists and enforcers simulate vertical mergers, similar to existing horizontal merger simulators. By showing what matters, why it matters, and how much it matters, these tools guide model building. We introduce the rectangular logit demand system for this application, with nests around the same goods sold at different retailers, or around different goods sold at the same retailer.
垂直合并模型代表了一个建立在以下基础上的复杂系统:(i)上游制造商和下游零售商的网络(ii)在存在外部性的情况下进行双边谈判(iii)下游零售商之间的竞争(iv)面对消费者需求面。我们在六种不同的议价模型中模拟了垂直合并的影响,并且各方如何讨价还价,以及讨价还价的内容,几乎可以预先决定合并的影响。本文附带了一个在线垂直合并模拟器,旨在帮助经济学家和执行者模拟垂直合并,类似于现有的水平合并模拟器。通过显示什么是重要的,为什么重要,以及重要的程度,这些工具指导模型构建。我们为这个应用程序引入矩形logit需求系统,其中包含在不同零售商销售的相同商品周围的巢,或者在同一零售商销售的不同商品周围的巢。
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引用次数: 1
Inequality's Economic and Social Roots: The Role of Social Networks and Homophily 不平等的经济和社会根源:社会网络和同质性的作用
Pub Date : 2021-03-20 DOI: 10.2139/ssrn.3795626
M. Jackson
I discuss economic and social sources of inequality and elaborate on the role of social networks in inequality, economic immobility, and economic inefficiencies. The lens of social networks clarifies how the entanglement of people's information, opportunities, and behaviors with those of their peers and communities leads to persistent differences in outcomes across groups in education, employment, health, income and wealth. The key role of homophily in dividing groups within the network is highlighted. A network perspective's policy implications differ substantially from a strictly economic perspective. I discuss the importance of ``policy cocktails'' that include aspects that are aimed at both the economic and social forces driving inequality.
我讨论了不平等的经济和社会根源,并详细阐述了社会网络在不平等、经济不流动和经济效率低下中的作用。从社交网络的角度来看,人们的信息、机会和行为与同龄人和社区的信息、机会和行为的纠缠是如何导致不同群体在教育、就业、健康、收入和财富方面的持续差异的。强调了同质性在网络内划分群体中的关键作用。网络观点的政策含义与严格的经济观点有很大不同。我讨论了“政策鸡尾酒”的重要性,其中包括针对推动不平等的经济和社会力量的各个方面。
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引用次数: 24
Market concentration and the dynamics of prices and mark-ups 市场集中度以及价格和加价的动态
Pub Date : 2021-03-10 DOI: 10.2139/ssrn.3801886
Curtis J. Kephart, David R. Munro
The dynamic response of prices and mark-ups to economic shocks play a crucial role in macroeconomics. We explore the role that market concentration plays in determining the responsiveness to different shocks. Using a model of oligopolistic competition we show that the sensitivity of prices and mark-ups depend on the type of shocks and the degree of implicit collusion formed in a market. We test these predictions in laboratory price setting games and find that in smaller markets collusive behavior is formed more readily and this has an important impact on the response of prices and mark-ups to the different shocks, consistent with our theoretical predictions. We compare various features of price setting behavior in our lab experiments to those found in retail data.
价格和加价对经济冲击的动态反应在宏观经济学中起着至关重要的作用。我们探讨了市场集中度在决定对不同冲击的反应性方面所起的作用。利用寡头垄断竞争模型,我们证明了价格和加价的敏感性取决于冲击的类型和市场中形成的隐性勾结的程度。我们在实验室价格设定游戏中测试了这些预测,发现在较小的市场中更容易形成串通行为,这对价格和加价对不同冲击的反应有重要影响,与我们的理论预测一致。我们将实验室实验中价格设定行为的各种特征与零售数据中的特征进行了比较。
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引用次数: 0
Geographic Networks and Spillovers between Banks 地理网络和银行间的溢出效应
Pub Date : 2021-03-01 DOI: 10.2139/ssrn.3561591
S. Shakya
I identify a novel interconnection that forms between banks that engage in home lending in the same geographic region and show that it facilitates bank-to-bank spillovers. Exploiting home price changes initiated by the shock of the Great Recession and heterogeneity in such changes across markets to capture variations in negative shocks to banks via market exposure, I find that a bank contracts lending more if its linkages are more shocked. Results suggest investor-runs as the underlying spillover mechanism: Because similar banks lend in similar markets, investors lose confidence on the quality of banks that are geographically linked with shocked banks and run on them, thus resulting in banks to contract lending.
我发现了在同一地理区域从事住房贷款的银行之间形成的一种新的相互联系,并表明它促进了银行对银行的溢出效应。利用大衰退冲击引发的房价变化,以及不同市场间房价变化的异质性,通过市场敞口捕捉银行受到的负面冲击的变化,我发现,如果银行之间的联系受到的冲击更大,银行就会签订更多的贷款合同。结果表明,投资者挤兑是潜在的溢出机制:由于类似的银行在类似的市场上放贷,投资者对与受到冲击的银行在地理上有联系的银行的质量失去信心,从而挤兑银行,从而导致银行收缩贷款。
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引用次数: 2
Manufacturer’s "1-Up" from Used Games: Insights from the Secondhand Market for Video Games 制造商如何从二手游戏中“胜出”:二手电子游戏市场的见解
Pub Date : 2021-03-01 DOI: 10.2139/ssrn.3487397
Antino Kim, Rajib L. Saha, Warut Khern-am-nuai
In contrast to industries of other types of information goods, the video game industry still has a sizable secondhand market for games. This is particularly notable because some of the major gaming-console companies (e.g., Sony and Microsoft) actually possess the ability to annihilate the secondhand market altogether; it appears that those companies have given tacit approval to buying and selling used games. Naturally, the question is, what is the special ingredient in the gaming industry that gives a manufacturer incentive to keep a healthy secondhand market even when it has the technological means to shut it down? In this study, leveraging a game-theoretic model, we investigate the effect of gaming console on a manufacturer’s strategy in the presence of a secondhand market for games. We find that when the manufacturer offers a valuable console that provides utilities in addition to playing games, the secondhand market increases the manufacturer’s profit, and that is not at the cost of consumers; the consumers—as well as the society as a whole—also benefit from the secondhand market. This is in stark contrast with settings where there are no consoles involved or the consoles do not offer any intrinsic value; in such settings, the manufacturer would opt to shut down the secondhand market. In the case with a valuable console, however, the increasing appeal of the secondhand market to consumers may improve the manufacturer’s profit, consumer surplus, and social welfare, all at the same time. We discuss our findings along with managerial and welfare implications.
与其他类型的信息商品产业相比,电子游戏产业仍然拥有相当大的游戏二手市场。这一点尤其值得注意,因为一些主要的游戏主机公司(如索尼和微软)实际上拥有彻底消灭二手市场的能力;这些公司似乎默许了二手游戏的买卖。当然,问题是,在游戏行业中,是什么特殊因素促使制造商在拥有关闭二手市场的技术手段的情况下仍保持二手市场的健康发展?在这项研究中,我们利用博弈论模型,研究了游戏机对游戏二手市场存在的制造商策略的影响。我们发现,当制造商提供除了玩游戏之外还提供实用功能的有价值的主机时,二手市场增加了制造商的利润,而这并不是以消费者为代价的;消费者以及整个社会也从二手市场中受益。这与不涉及主机或主机不提供任何内在价值的设置形成鲜明对比;在这种情况下,制造商会选择关闭二手市场。然而,对于一台有价值的游戏机来说,二手市场对消费者的吸引力越来越大,这可能会同时提高制造商的利润、消费者剩余和社会福利。我们讨论了我们的发现以及管理和福利的影响。
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引用次数: 4
Personalised Pricing: The Demise of the Fixed Price? 个性化定价:固定价格的消亡?
Pub Date : 2021-02-25 DOI: 10.2139/ssrn.3792842
J. Poort, Frederik J. Zuiderveen Borgesius
An online seller or platform is technically able to offer every consumer a different price for the same product, based on information it has about the customers. Such online price discrimination exacerbates concerns regarding the fairness and morality of price discrimination, and the possible need for regulation. In this chapter, we discuss the underlying basis of price discrimination in economic theory, and its popular perception. Our surveys show that consumers are critical and suspicious of online price discrimination. A majority consider it unacceptable and unfair, and are in favour of a ban. When stores apply online price discrimination, most consumers think they should be informed about it. We argue that the General Data Protection Regulation (GDPR) applies to the most controversial forms of online price discrimination, and not only requires companies to disclose their use of price discrimination, but also requires companies to ask customers for their prior consent. Industry practice, however, does not show any adoption of these two principles.
从技术上讲,在线卖家或平台能够根据其所掌握的客户信息,为同一产品的每位消费者提供不同的价格。这种网上价格歧视加剧了人们对价格歧视的公平性和道德性的担忧,以及可能需要进行监管。在本章中,我们讨论了经济理论中价格歧视的基本基础,以及它的普遍看法。我们的调查显示,消费者对网上的价格歧视持批评和怀疑态度。大多数人认为这是不可接受和不公平的,并赞成禁止。当商店在网上实行价格歧视时,大多数消费者认为他们应该被告知。我们认为,通用数据保护条例(GDPR)适用于最具争议的在线价格歧视形式,不仅要求公司披露其使用价格歧视的情况,而且要求公司事先征得客户的同意。然而,行业实践并没有显示出这两个原则的任何采用。
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引用次数: 2
Carpool Services for Ride-sharing Platforms: Price and Welfare Implications 拼车平台的拼车服务:价格和福利影响
Pub Date : 2021-02-24 DOI: 10.2139/ssrn.3709645
Xuan Wang, Renyu (Philip) Zhang
There has been rapid growth in on-demand ride-hailing platforms that serve as an intermediary to match individual service providers (drivers) with consumer demand (riders). Several major players of this market have introduced carpool services that allow passengers heading towards the same direction to share a ride at a discounted fare. In this paper, we develop an analytical model to study the pricing issues of ride-sharing platforms in the presence of carpool services, and their economical and social implications. We show that the carpool service should be provided when its quality and/or the pooling efficiency is high. Adopting carpool services enables the platform to achieve a larger market coverage and allows the customers to enjoy more affordable rides without any sacrifice in service quality. Our analysis reveals that the provision of carpool services benefits the platform and the riders in general, but may hurt the drivers. Our extensive numerical studies suggest that the carpool service and surge pricing, which are two operational levers to match supply with demand, are strategic complements when the demand-supply imbalance is severe, and they become strategic substitutes with balanced demand and supply.
按需网约车平台迅速增长,这些平台作为中介,将个人服务提供商(司机)与消费者需求(乘客)相匹配。这个市场的几家主要公司已经推出了拼车服务,允许前往同一方向的乘客以折扣价拼车。在本文中,我们开发了一个分析模型来研究拼车服务存在的乘车共享平台的定价问题,以及它们的经济和社会影响。我们表明,拼车服务应该在质量和/或拼车效率高的情况下提供。采用拼车服务可以使平台实现更大的市场覆盖,让客户在不牺牲服务质量的情况下享受更实惠的乘车服务。我们的分析表明,提供拼车服务总体上有利于平台和乘客,但可能会伤害司机。我们的大量数值研究表明,拼车服务和峰时定价作为供需匹配的两种操作杠杆,在供需严重不平衡的情况下是战略互补,成为供需平衡的战略替代。
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引用次数: 1
Relative Prices, Comparative Advantage, and Trade Patterns with Three or More Countries and Goods 相对价格,比较优势,与三个或更多国家和商品的贸易模式
Pub Date : 2021-02-16 DOI: 10.2139/ssrn.3786753
H. Thompson
The present paper shows relative price competition with constant cost production for three or more countries and goods can lead to a wide variety of complex trade patterns. The universal McKenzie-Jones efficiency in the global unit input matrix reduces to relative prices of efficient goods. Specialization requires the unlikely condition of global comparative advantage involving relative prices of all goods. Relative price competition can lead countries to diversify exports, import and export the same good, not trade, and form separate trade groups. The analysis extends restrictions on trade patterns due to inconsistent relative wages.
本文表明,三个或更多国家和商品的相对价格竞争与恒定成本生产可以导致各种复杂的贸易模式。在全球单位投入矩阵中,普遍的麦肯齐-琼斯效率降低为有效商品的相对价格。专业化需要一个不太可能的条件,即所有商品的相对价格都具有全球比较优势。相对价格竞争可以导致各国出口多样化,进口和出口相同的商品,而不是贸易,并形成单独的贸易集团。由于相对工资不一致,该分析扩大了对贸易模式的限制。
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引用次数: 0
Disclosure Policy for Relative Performance Indicators under Product Market Competition 产品市场竞争下的相对绩效指标披露政策
Pub Date : 2021-02-04 DOI: 10.2139/ssrn.3779116
Jumpei Hamamura
In this study, I analytically examine the optimal disclosure policies for relative performance indicators in product market competition with asymmetric marginal cost. I demonstrate that under equilibrium, depending on the economic environment, asymmetric equilibrium holds (a cost-efficient firm discloses, while a cost-inefficient firm does not) or firms disclose their relative performance indicator in quantity competition, whereas, in price competition, firms disclose their relative performance indicators. In addition, I analyze welfare effects in considering disclosure regulation policy. When price competition occurs in a product market, voluntary disclosure should be managed to regulate implicit cartels. In contrast, when quantity competition occurs, the government should not regulate voluntary disclosure in large markets but should require mandatory disclosure for firms in small markets. My result suggests that the government must consider the situation of competition in a product market.
本文分析了边际成本不对称情况下产品市场竞争中相对绩效指标的最优披露政策。我证明了在均衡下,根据经济环境的不同,不对称均衡成立(成本效率高的企业披露,而成本效率低的企业不披露),或者企业在数量竞争中披露其相对绩效指标,而在价格竞争中披露其相对绩效指标。此外,本文还分析了在考虑信息披露监管政策时的福利效应。当产品市场出现价格竞争时,应设法进行自愿披露,以规范隐性卡特尔。相反,当数量竞争发生时,政府不应规范大市场的自愿披露,而应要求小市场的公司强制披露。我的研究结果表明,政府必须考虑产品市场的竞争情况。
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引用次数: 2
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IO: Theory eJournal
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