Pub Date : 2022-11-01DOI: 10.46576/ijsseh.v3i3.2972
Ajeng Retno Pratiwi, Muslim Wijaya, F. A. Nasution, Sabrina Aulia Rahmah
ABSTRACTThe purpose of this study is to understand how brand image and sexual orientation affect the amount of product purchased during counter makeover transactions at Sun Plaza Medan. This type of analysis is an associative analysis, one that connects two or more variables. 120 people make up the sample size or respondents in this study; hence, the sampling technique that will be used is random sampling. With a population of around 120 people and an error level of less than 0.01, the sample in this study consisted of about 55 people. The analysis method used in this study is multiple linear regression analysis. Data collection was carried out using observations and questionnaires during the data collection process, which combined data from the first and second stages.According to the study's findings, Brand Image data on partial tests was positively and significantly correlated with Purchase Intention. Because Brand Image has a variable tcount number of 3,753 and a fixed tcount number of 2,004, the tcount exceeds the ttable. (3.753 > 2.004) and a lower threshold for significance (0.009 0.05). With a positive and significant effect on Lifestyle's relationship to Purchase Interest, the variable Lifestyle's tcount value is 8.540, and the ttable's value is 2.004, meaning that tcount > ttable (8.540 > 2.004), and the significance level is less than 0, 05 (0.004 0.05). In parallel, Brand Image and Goodwill increased positively and significantly with respect to the amount of MakeOver products purchased at the Sun Plaza Medan counter, with an Fcount value of 62,218 and a Sig. value of 0.000b. F count > F table (62.218 > 3.16) or significance (Sig.) 5% (0.000 0.05), as appropriate.Keywords: Brand image, good health, and solid behavior are the key words.
{"title":"THE EFFECT OF THE BRAND IMAGE AND LIFESTYLE TOWARD THE INTEREST OF BUYING MAKEOVERS PRODUCTS AT THE COUNTER MAKEOVER BUYER AT THE SUN PLAZA","authors":"Ajeng Retno Pratiwi, Muslim Wijaya, F. A. Nasution, Sabrina Aulia Rahmah","doi":"10.46576/ijsseh.v3i3.2972","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i3.2972","url":null,"abstract":"ABSTRACTThe purpose of this study is to understand how brand image and sexual orientation affect the amount of product purchased during counter makeover transactions at Sun Plaza Medan. This type of analysis is an associative analysis, one that connects two or more variables. 120 people make up the sample size or respondents in this study; hence, the sampling technique that will be used is random sampling. With a population of around 120 people and an error level of less than 0.01, the sample in this study consisted of about 55 people. The analysis method used in this study is multiple linear regression analysis. Data collection was carried out using observations and questionnaires during the data collection process, which combined data from the first and second stages.According to the study's findings, Brand Image data on partial tests was positively and significantly correlated with Purchase Intention. Because Brand Image has a variable tcount number of 3,753 and a fixed tcount number of 2,004, the tcount exceeds the ttable. (3.753 > 2.004) and a lower threshold for significance (0.009 0.05). With a positive and significant effect on Lifestyle's relationship to Purchase Interest, the variable Lifestyle's tcount value is 8.540, and the ttable's value is 2.004, meaning that tcount > ttable (8.540 > 2.004), and the significance level is less than 0, 05 (0.004 0.05). In parallel, Brand Image and Goodwill increased positively and significantly with respect to the amount of MakeOver products purchased at the Sun Plaza Medan counter, with an Fcount value of 62,218 and a Sig. value of 0.000b. F count > F table (62.218 > 3.16) or significance (Sig.) 5% (0.000 0.05), as appropriate.Keywords: Brand image, good health, and solid behavior are the key words.","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126099533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-01DOI: 10.46576/ijsseh.v3i2.2818
Nunsina Nunsina, Cut Fadhilah, Kulbahri Kulbahri
ABSTRACT Since minister lukman (2014-2019) and judge saifuddin (2014-2019) presented the discourse on religious censorship, the ministry of religions has continued to develop knowledge and strengthen religious censorship narratives through various digital platforms. The study focuses on the Ministry of the Republic of Indonesia's increased religious censorship on YouTube, the most popular social media platform for today's Internet users. The study draws several conclusions by combining a content analysis method with a descriptive analysis method. First, the intensity with which the YouTube channel is used to strengthen religious censorship issues needs to be increased. Only 15 (4.71%) of the 318 videos uploaded to the ministry of religion's YouTube account contain content on censorship and religious harmony. The annual frequency remained low, and there was no content on moderation and religious harmony in 2019. Second, religious censorship is still applied primarily to intellectuals who have not reached out to millennials. Its progress in eradicating negative issues related to the government's religious regulation program remains limited. Third, reaction data on censored and harmonized video content remains low, according to warganet. According to research, netizens prefer the term harmony to moderation. This suggests that the Indonesian people prefer harmony in general, but there are still some interpretations or negative impressions of the term "moderation" carried by the ministry of religions. Keywords: Methode (SAW), Student presidency candidate (PRESMA), Decision-making support systems
{"title":"SUPORT SYSTEM DECISION (DSS) PRESMA ELECTIONS OF UNIKI USING SIMPLE ADDITIVE WEIGHTHING METHODE (SAW)","authors":"Nunsina Nunsina, Cut Fadhilah, Kulbahri Kulbahri","doi":"10.46576/ijsseh.v3i2.2818","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i2.2818","url":null,"abstract":"ABSTRACT Since minister lukman (2014-2019) and judge saifuddin (2014-2019) presented the discourse on religious censorship, the ministry of religions has continued to develop knowledge and strengthen religious censorship narratives through various digital platforms. The study focuses on the Ministry of the Republic of Indonesia's increased religious censorship on YouTube, the most popular social media platform for today's Internet users. The study draws several conclusions by combining a content analysis method with a descriptive analysis method. First, the intensity with which the YouTube channel is used to strengthen religious censorship issues needs to be increased. Only 15 (4.71%) of the 318 videos uploaded to the ministry of religion's YouTube account contain content on censorship and religious harmony. The annual frequency remained low, and there was no content on moderation and religious harmony in 2019. Second, religious censorship is still applied primarily to intellectuals who have not reached out to millennials. Its progress in eradicating negative issues related to the government's religious regulation program remains limited. Third, reaction data on censored and harmonized video content remains low, according to warganet. According to research, netizens prefer the term harmony to moderation. This suggests that the Indonesian people prefer harmony in general, but there are still some interpretations or negative impressions of the term \"moderation\" carried by the ministry of religions. Keywords: Methode (SAW), Student presidency candidate (PRESMA), Decision-making support systems","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125100141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-01DOI: 10.46576/ijsseh.v3i2.2819
Muya syaroh Iwanda Lubis, Muhammad Sabili
ABSTRACT This activity aims to improve the quality of financial accounting, the quality of packaging and the Small and Medium Enterprises (UKM) trademarks in Pond Village. The problems faced by Partners here are; (1) financial management can be said to be not maximal where only used paper is used, the calculations are only digging holes and closing holes (there is no calculation of capital and profits, it is not uncommon for capital and profits to be used for other purposes) and (2) packaging of banana chips using kilo sugar plastic so that the packaging often leaks, tears, and is not attractive and does not yet have a trademark. The solutions offered here, Partners are given training, education, mentoring, outreach, and submission of Appropriate Technology (TTG) regarding the problems faced by Partners. The method of implementing the service program will be carried out in an approach, namely obtaining initial information until the activity process is carried out by direct communication or through intensive communication tools with Partners, so that the implementation of activities can be carried out in a guided manner, with the main objective to improve the welfare of Partners in managing Small and Medium Enterprises (SME). UKM), namely banana chips business . manner, with the main objective to improve the welfare of Partners in managing Small and Medium Enterprises (SME). UKM), namely banana chips business.Keywords: Empowerment Of Small Medium Enterprises (UKM), Kolam Town
{"title":"KOLAM TOWN, DELI SERDANG DISTRICT EMPOWERMENT OF SMALL MEDIUM ENTERPRISES (UKM)","authors":"Muya syaroh Iwanda Lubis, Muhammad Sabili","doi":"10.46576/ijsseh.v3i2.2819","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i2.2819","url":null,"abstract":"ABSTRACT This activity aims to improve the quality of financial accounting, the quality of packaging and the Small and Medium Enterprises (UKM) trademarks in Pond Village. The problems faced by Partners here are; (1) financial management can be said to be not maximal where only used paper is used, the calculations are only digging holes and closing holes (there is no calculation of capital and profits, it is not uncommon for capital and profits to be used for other purposes) and (2) packaging of banana chips using kilo sugar plastic so that the packaging often leaks, tears, and is not attractive and does not yet have a trademark. The solutions offered here, Partners are given training, education, mentoring, outreach, and submission of Appropriate Technology (TTG) regarding the problems faced by Partners. The method of implementing the service program will be carried out in an approach, namely obtaining initial information until the activity process is carried out by direct communication or through intensive communication tools with Partners, so that the implementation of activities can be carried out in a guided manner, with the main objective to improve the welfare of Partners in managing Small and Medium Enterprises (SME). UKM), namely banana chips business . manner, with the main objective to improve the welfare of Partners in managing Small and Medium Enterprises (SME). UKM), namely banana chips business.Keywords: Empowerment Of Small Medium Enterprises (UKM), Kolam Town","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131796575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Since the discourse on religious censorship was presented by minister lukman (2014-2019) judge saifuddin (2014-2019), the ministry of religions has continued to develop knowledge and strengthen religious censorship narratives through various platforms in the digital world. The study focuses on increased religious censorship by the ministry of the republic of Indonesia on youtube, the most popular social media platform for today's Internet users. Using a method of analysis of content with a descriptive analysis method, the study reaches several conclusions. First, in intensity, the use of the youtube channel in strengthening religious censorship issues still needs to be increased. Of the total of 318 videos uploaded to the youtube account by the ministry of religion, only 15 (4.71%) contain content on censorship and religious harmony. The annual frequency was still low, and even in 2019 there was no content on moderation and religious harmony. Second, the concept of religious censorship is still applied primarily to intellectuals who have not touched millennials. Its trend is still limited in eradicating negative issues related to the government's religious regulation program. Third, according to the warganet reaction data on censored and harmonized video content remains low. It has been found that netizens prefer the term of harmony to moderation. This suggests that the people of Indonesia in general prefer harmony, but there are still some interpretations or negative impressions of the term "moderation" carried by the ministry of religions.Keywords: Communication Flow, Organizations
{"title":"COMMUNICATION FLOW IN ORGANIZATIONS","authors":"Bambang Afrianto, Asrindah Nst, Buyung Solihin Hasugian","doi":"10.46576/ijsseh.v3i2.2969","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i2.2969","url":null,"abstract":"ABSTRACT Since the discourse on religious censorship was presented by minister lukman (2014-2019) judge saifuddin (2014-2019), the ministry of religions has continued to develop knowledge and strengthen religious censorship narratives through various platforms in the digital world. The study focuses on increased religious censorship by the ministry of the republic of Indonesia on youtube, the most popular social media platform for today's Internet users. Using a method of analysis of content with a descriptive analysis method, the study reaches several conclusions. First, in intensity, the use of the youtube channel in strengthening religious censorship issues still needs to be increased. Of the total of 318 videos uploaded to the youtube account by the ministry of religion, only 15 (4.71%) contain content on censorship and religious harmony. The annual frequency was still low, and even in 2019 there was no content on moderation and religious harmony. Second, the concept of religious censorship is still applied primarily to intellectuals who have not touched millennials. Its trend is still limited in eradicating negative issues related to the government's religious regulation program. Third, according to the warganet reaction data on censored and harmonized video content remains low. It has been found that netizens prefer the term of harmony to moderation. This suggests that the people of Indonesia in general prefer harmony, but there are still some interpretations or negative impressions of the term \"moderation\" carried by the ministry of religions.Keywords: Communication Flow, Organizations","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128922908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-01DOI: 10.46576/ijsseh.v3i2.2970
Elda Elda, Muya syaroh Iwanda Lubis, N. Nurhayati
ABSTRACTEmployee performance in a company or agency organization must be demanded because with performance, existing human resources will have innovations related to improving quality as a symbol Because productivity is the result of a continuous process that begins with the operationalization of a company or an institution, consideration of human capital has a special place in the organization of a company or an institution. the use of effective communication is allegedly able to create communication satisfaction among employees because it reduces the distortion of conveying information that is not necessary. So that when examined in more depth, the organizational communication climate in the company can create organizational communication satisfaction, namely being able to use effective communication which will later act as an instrument in improving employee performance in maximizing their potential in the development and progress of the company.Keywords: Climate Development, Corporate Organizational, Communication Employee
{"title":"CLIMATE DEVELOPMENT AND CORPORATE ORGANIZATIONAL COMMUNICATION SATISFACTION TOWARD EMPLOYEE PERFORMANCE IMPROVEMENT","authors":"Elda Elda, Muya syaroh Iwanda Lubis, N. Nurhayati","doi":"10.46576/ijsseh.v3i2.2970","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i2.2970","url":null,"abstract":"ABSTRACTEmployee performance in a company or agency organization must be demanded because with performance, existing human resources will have innovations related to improving quality as a symbol Because productivity is the result of a continuous process that begins with the operationalization of a company or an institution, consideration of human capital has a special place in the organization of a company or an institution. the use of effective communication is allegedly able to create communication satisfaction among employees because it reduces the distortion of conveying information that is not necessary. So that when examined in more depth, the organizational communication climate in the company can create organizational communication satisfaction, namely being able to use effective communication which will later act as an instrument in improving employee performance in maximizing their potential in the development and progress of the company.Keywords: Climate Development, Corporate Organizational, Communication Employee","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121167727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-08-01DOI: 10.46576/ijsseh.v3i2.2817
T. I. Fajri, Zulaida Rahmi
ABSTRACT Unimodal systems have limited information that can be used for identity recognition systems. The multimodal system was created to improve the unimodal system. The multimodal system used in this study is the combination of the face and palms at the matching score level. Matching scores is done using the Weighted Sum Rule method. Extract features from each sample using the Local Binary Pattern (LBP) method. Meanwhile, large data dimensions are reduced by using the Principal Component Analysis (PCA) method. The distance between face and palm data is measured using the closest distance, namely the Euclidean Distance method. Benchmark dataset using ORL, FERET and PolyU. Based on testing on each database, an accuracy rate of 98% (ORL and PolyU) and 95% (FERET and PolyU) is obtained. The test results show that the multimodal system using the Hybrid method (PCA and LBP) biometric system runs well and optimally. Keywords: Artificial intelegency, recognition, LBP, multimodal
{"title":"IDENTITY RECOGNITION OPTIMIZATION BASED ON LBP FEATURE EXTRACTION","authors":"T. I. Fajri, Zulaida Rahmi","doi":"10.46576/ijsseh.v3i2.2817","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i2.2817","url":null,"abstract":"ABSTRACT Unimodal systems have limited information that can be used for identity recognition systems. The multimodal system was created to improve the unimodal system. The multimodal system used in this study is the combination of the face and palms at the matching score level. Matching scores is done using the Weighted Sum Rule method. Extract features from each sample using the Local Binary Pattern (LBP) method. Meanwhile, large data dimensions are reduced by using the Principal Component Analysis (PCA) method. The distance between face and palm data is measured using the closest distance, namely the Euclidean Distance method. Benchmark dataset using ORL, FERET and PolyU. Based on testing on each database, an accuracy rate of 98% (ORL and PolyU) and 95% (FERET and PolyU) is obtained. The test results show that the multimodal system using the Hybrid method (PCA and LBP) biometric system runs well and optimally. Keywords: Artificial intelegency, recognition, LBP, multimodal","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"185 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130626646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACTEffective leadership is something which enables other people to behave as if they were the leader and thus convinces them that this is the way to satisfy their needs. Leadership is a quality that any organization's leader must possess. The effectiveness of one of the leaders can be seen from the ability to influence and raise the group. The purpose of this study is to quantify the importance of effective homosexual leadership inside a certain organization in order to determine if it will elevate and elevate its members. based on to the results of this study, effective leadership is defined as leadership that is tailored to the circumstances and conditions of the people in charge. The function of the leadership is determined by the kind of leadership that may give the person who is being pegged the opportunity to engage in activity as well as to record and carry out complaints. This means that each creative or innovative idea inside a successful system must be realized and put to use.Keywords: Leadership Style, Morale, Leader Influence
{"title":"EFFECTIVE LEADER STRATEGIES IN LEADING AND MANAGING A COMPANY","authors":"Zulriansyah Nur, Asrindah Nst, Muya syaroh Iwanda Lubis, Buyung Solihin Hasugian","doi":"10.46576/ijsseh.v3i1.2976","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i1.2976","url":null,"abstract":"ABSTRACTEffective leadership is something which enables other people to behave as if they were the leader and thus convinces them that this is the way to satisfy their needs. Leadership is a quality that any organization's leader must possess. The effectiveness of one of the leaders can be seen from the ability to influence and raise the group. The purpose of this study is to quantify the importance of effective homosexual leadership inside a certain organization in order to determine if it will elevate and elevate its members. based on to the results of this study, effective leadership is defined as leadership that is tailored to the circumstances and conditions of the people in charge. The function of the leadership is determined by the kind of leadership that may give the person who is being pegged the opportunity to engage in activity as well as to record and carry out complaints. This means that each creative or innovative idea inside a successful system must be realized and put to use.Keywords: Leadership Style, Morale, Leader Influence","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123761023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-01DOI: 10.46576/ijsseh.v3i1.2820
Asrindah Nst, M. Rizal
ABSTRACT The Covid-19 outbreak causes a global crisis, causing small and medium-sized businesses to face serious challenges. As a result, small businesses must respond to crises in an efficient manner. Small and medium-sized businesses will benefit from various digital technologies that are currently in development. Using online media to transform a business will provide benefits such as increasing the value of a product from a small to medium-sized business. The digital media that is used includes social media, marketplaces, Google Business, and others. The use of online media should make product marketing more efficient and increase the sale of any given product. The method of analysis that is used is a qualitative method with a descriptive method of study using a questionnaire and some actual and factual data. keywords: product marketing, digital media, the covid-19 pandemic
{"title":"MARKETING PRODUCTS DURING THE COVID-19 PANDEMIC UTILIZING THE USE OF E-COMMERCE","authors":"Asrindah Nst, M. Rizal","doi":"10.46576/ijsseh.v3i1.2820","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i1.2820","url":null,"abstract":"ABSTRACT The Covid-19 outbreak causes a global crisis, causing small and medium-sized businesses to face serious challenges. As a result, small businesses must respond to crises in an efficient manner. Small and medium-sized businesses will benefit from various digital technologies that are currently in development. Using online media to transform a business will provide benefits such as increasing the value of a product from a small to medium-sized business. The digital media that is used includes social media, marketplaces, Google Business, and others. The use of online media should make product marketing more efficient and increase the sale of any given product. The method of analysis that is used is a qualitative method with a descriptive method of study using a questionnaire and some actual and factual data. keywords: product marketing, digital media, the covid-19 pandemic","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125247222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-01DOI: 10.46576/ijsseh.v3i1.2821
Buyung Solihin Hasugian, Tara Wardha Indallah
ABSTRACTThe use of social media for business development is not a new concept for business owners. Despite this, there are many people who work in the food industry on a small scale who benefit from social media. Many others are among those who have used social media but have experienced difficulties in using it. This study investigates the impact of social media on the growth of small businesses, particularly in the food industry, based on the opinions of those who have used it. Using a quantitative method with a focus on psychology, the findings indicate that social media use can significantly aid in the growth of businesses. In order for technology to be used to its full potential, businesses must continue to invest in social media growth. In the long run, social media is not the most important factor in increasing sales. Good product and service development is a key factor in achieving faster sales growth. The results of this study may be extended in order to obtain more precise results as a single theory of microeconomic development. Keywords : Influence of Social Media, Promotion, Marketing, Consumer Decisions
{"title":"THE ROLE OF DIGITAL MARKETING AND SOCIAL MEDIA STRATEGIES IN THE DEVELOPMENT OF THE CULINARY BUSINESS FOR YOUNG BUSINESS LEADERS","authors":"Buyung Solihin Hasugian, Tara Wardha Indallah","doi":"10.46576/ijsseh.v3i1.2821","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i1.2821","url":null,"abstract":"ABSTRACTThe use of social media for business development is not a new concept for business owners. Despite this, there are many people who work in the food industry on a small scale who benefit from social media. Many others are among those who have used social media but have experienced difficulties in using it. This study investigates the impact of social media on the growth of small businesses, particularly in the food industry, based on the opinions of those who have used it. Using a quantitative method with a focus on psychology, the findings indicate that social media use can significantly aid in the growth of businesses. In order for technology to be used to its full potential, businesses must continue to invest in social media growth. In the long run, social media is not the most important factor in increasing sales. Good product and service development is a key factor in achieving faster sales growth. The results of this study may be extended in order to obtain more precise results as a single theory of microeconomic development. Keywords : Influence of Social Media, Promotion, Marketing, Consumer Decisions","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128672621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-03-01DOI: 10.46576/ijsseh.v3i1.2975
Arif Rahman, Wan Rizca Amelia, F. A. Nasution, Zulham Zulham
ABSTRACTThis study intends to examine how online customer reviews and ratings affect purchase choices. Purposive sampling is used in this form of study to choose the sample, which might include as many as 96 Tokopedia customers who have made purchases there. It is associated with a quantitative approach. Primary data are the kind used. The information utilized was derived from the responses provided by the respondents to the questionnaires that were given out. Utilizing the SPSS 25 for Windows application, validity testing, reliability testing, traditional assumption testing, and hypothesis testing are the data analysis methodologies performed. The study's findings show that online customer reviews (X1) and online customer ratings (X2) have a substantial impact on purchase decisions (Y) at Tokopedia.Keywords: Online Customer Review, Online Customer Rating and Purchase Decision.
摘要本研究旨在探讨网上顾客评论与评分对购买选择的影响。这种形式的研究使用了有目的的抽样来选择样本，其中可能包括多达96个在那里购物的Tokopedia客户。它与定量方法有关。原始数据是使用的数据。所使用的信息来源于受访者对所发出的问卷所提供的答复。利用SPSS 25 for Windows应用程序，效度检验、信度检验、传统假设检验和假设检验是数据分析的方法。研究结果表明，在线客户评论(X1)和在线客户评级(X2)对Tokopedia的购买决策(Y)有实质性影响。关键词:在线顾客评论，在线顾客评价，购买决策。
{"title":"THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS AT TOKOPEDIA (CASE STUDY OF TOKOPEDIA USERS IN MEDAN DISTRICT, JOHOR)","authors":"Arif Rahman, Wan Rizca Amelia, F. A. Nasution, Zulham Zulham","doi":"10.46576/ijsseh.v3i1.2975","DOIUrl":"https://doi.org/10.46576/ijsseh.v3i1.2975","url":null,"abstract":"ABSTRACTThis study intends to examine how online customer reviews and ratings affect purchase choices. Purposive sampling is used in this form of study to choose the sample, which might include as many as 96 Tokopedia customers who have made purchases there. It is associated with a quantitative approach. Primary data are the kind used. The information utilized was derived from the responses provided by the respondents to the questionnaires that were given out. Utilizing the SPSS 25 for Windows application, validity testing, reliability testing, traditional assumption testing, and hypothesis testing are the data analysis methodologies performed. The study's findings show that online customer reviews (X1) and online customer ratings (X2) have a substantial impact on purchase decisions (Y) at Tokopedia.Keywords: Online Customer Review, Online Customer Rating and Purchase Decision.","PeriodicalId":153315,"journal":{"name":"Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123299021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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