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Retraction of: Super Size Me: Product Size as a Signal of Status 缩回:超大尺寸Me:产品尺寸作为地位的信号
1区 管理学 Q1 BUSINESS Pub Date : 2023-10-29 DOI: 10.1093/jcr/ucad055
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引用次数: 0
Is ‘4 for $16’ Better Than ‘4 for $15.30’? The Price Divisibility Effect in Multipack Purchases 16美元的“4”比15.30美元的“4”好吗?多包装购买中的价格可分割性效应
1区 管理学 Q1 BUSINESS Pub Date : 2023-10-28 DOI: 10.1093/jcr/ucad071
Hanyong Park, JaeHwan Kwon, Rajesh Bagchi
Abstract While much is known about product bundles comprised of different items, much less is known about multipacks—a product set comprised of multiple identical items (e.g., a 4-pack of body washes). Using the context of multipacks, the authors propose a novel price divisibility effect, which suggests that, a multipack’s price that is easily divisible (vs. non-divisible) by the number of component items in the multipack will increase its purchase likelihood. For example, purchase likelihoods of a 4-pack body wash multipack will be higher when its price is $16 (easily divisible by 4) versus $15.30 (non-divisible by 4). This occurs because a divisible versus non-divisible price shifts consumers’ attention to the unit and creates a belief that each unit item in the multipack will be consumed quickly, which, in turn, helps justify purchasing multiple units. The authors report findings from 15 studies (including a field experiment), where they demonstrate the effect and its underlying mechanism and delineate several moderators and boundary conditions. This research contributes to several literature streams, including those on product bundling, multiple-unit pricing, product consumption, and numerical cognition.
虽然人们对由不同产品组成的产品束了解很多,但对多包产品(由多个相同产品组成的产品集)知之甚少(例如,4包沐浴露)。在多装的背景下,作者提出了一种新的价格可分割效应,这表明,多装的价格很容易被多装组件的数量所分割(相对于不可分割),这将增加其购买可能性。例如,当4包沐浴露的价格是16美元(很容易被4整除)而不是15.30美元(不能被4整除)时,购买的可能性会更高。这是因为可整除的价格和不可整除的价格将消费者的注意力转移到单位上,并产生一种信念,即多包中的每一件产品都会很快被消耗掉,这反过来又有助于购买多个单位。作者报告了15项研究(包括一项实地实验)的发现,在这些研究中,他们展示了这种效应及其潜在机制,并划定了几个调节因子和边界条件。本研究对产品捆绑、多单位定价、产品消费、数值认知等方面的研究有一定的贡献。
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引用次数: 0
Better Together: How Clustering Can Attenuate Hedonic Decline 更好地在一起:聚类如何减轻享乐衰退
1区 管理学 Q1 BUSINESS Pub Date : 2023-10-11 DOI: 10.1093/jcr/ucad069
Jinjie Chen, Joseph P Redden
Abstract How should consumers sequence the different stimuli they consume: cluster each stimulus together, or intermix them to break things up? Surprisingly, prior literature has provided little insight into this question, even though consumers face it on a regular basis. We propose that clustering each stimulus type together can prolong enjoyment (versus intermixing the types). Six studies confirm that clustering slows hedonic decline, and process evidence shows this happens because clustering leads people to attend more to the different details offered by a stimulus during repeated exposures. We also establish two boundary conditions for this effect: clustering does not slow hedonic decline in the presence of regular intervening distractions, or for impoverished stimuli lacking rich details. The present work is among the first to examine the interplay of consumption sequence and hedonic decline, and the findings provide consumers and firms with practical guidance on how to consider sequencing experiences to enjoy them longer.
消费者应该如何对他们消费的不同刺激进行排序:将每个刺激聚集在一起,还是将它们混合在一起以打破事物?令人惊讶的是,尽管消费者经常面临这个问题,但之前的文献对这个问题的见解却很少。我们建议将每种刺激类型聚集在一起可以延长乐趣(而不是混合类型)。六项研究证实,聚类减缓了享乐的衰退,过程证据表明,这是因为聚类导致人们在重复暴露时更多地关注刺激提供的不同细节。我们还为这种效应建立了两个边界条件:在有规律干扰的情况下,或者在缺乏丰富细节的贫乏刺激下,聚类不会减缓享乐性的下降。目前的工作是第一次检查消费顺序和享乐衰退的相互作用,研究结果为消费者和公司提供了实用的指导,如何考虑顺序体验,以享受更长时间。
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引用次数: 0
Refund Psychology 退款心理学
1区 管理学 Q1 BUSINESS Pub Date : 2023-10-05 DOI: 10.1093/jcr/ucad067
Tianjiao Yu, Cynthia Cryder, Robyn A LeBoeuf
Abstract Consumers frequently receive refunds from prior purchases. In this research, we examine if money refunded from previous purchases is more likely to be spent than money that does not go through a refund process. Across nine pre-registered studies, we test how consumers’ willingness to spend depends on the transaction history of their money. We find that, when people receive a refund and do not need to replace the originally purchased item, they are more likely to spend the refunded money on a discretionary purchase than they are to spend non-refunded money that is otherwise identical. We suggest that this pattern arises because refunded money is earmarked as “spending money” at the time of the initial purchase and then retains that earmark even after the refund is issued. When refunds arrive, therefore, they seem free from obligations and easy to spend. This research documents the psychology of purchase refunds, a topic largely unaddressed in the mental accounting literature to date.
消费者经常收到之前购买的退款。在这项研究中,我们研究了从以前的购买中退回的钱是否比不经过退款程序的钱更有可能被花掉。在9项预先注册的研究中,我们测试了消费者的消费意愿如何取决于他们的资金交易历史。我们发现,当人们收到退款并且不需要更换原购买的物品时,他们更有可能将退款用于可自由支配的购买,而不是将未退款的钱用于其他相同的购买。我们认为,出现这种模式是因为退款在最初购买时被指定为“支出资金”,然后即使在退款发出后仍保留该指定用途。因此,当退款到达时,他们似乎没有义务,很容易花掉。本研究记录了购买退款的心理,这是一个迄今为止在心理会计文献中尚未解决的话题。
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引用次数: 0
Dominance Effects in the Wild 野外优势效应
1区 管理学 Q1 BUSINESS Pub Date : 2023-09-26 DOI: 10.1093/jcr/ucad061
Ariel Fridman, On Amir, Karsten Hansen
Abstract In real-world marketplaces, one may encounter an alternative that is inferior to another one in the assortment. While the presence of such seemingly irrelevant inferior alternatives should ostensibly have no influence on consumers’ decisions, an extensive literature using stylized lab experiments has found that, surprisingly, their presence matters. Specifically, the dominance effect suggests that the presence of an inferior alternative shifts consumer’s preferences toward the alternative made to be superior. However, null results in some recent lab studies and a lack of real-world evidence call into question whether, when, and how the effect exists. In this work, we find clear evidence that dominance matters in the wild. We also identify an important moderator for the dominance effect—preference uncertainty—and test it in both a real-world marketplace for digital freelance services and a lab experiment. Further, we find evidence for additional moderators that help explain how the effect works, including the count of dominated alternatives and the magnitude of dominance, consistent with a perceptual mechanism. This work is the first to use consequential field data to shed light on when and why the dominance effects occur, with implications for marketers, choice architects, user interface designers, and policymakers.
在现实世界的市场中,一个人可能会遇到一个替代品,它不如另一个在分类。虽然这些看似无关的劣质替代品的存在表面上应该对消费者的决定没有影响,但大量使用标准化实验室实验的文献发现,令人惊讶的是,它们的存在很重要。具体来说,优势效应表明,劣质替代品的存在会使消费者的偏好转向优质替代品。然而,最近一些实验室研究的无效结果和缺乏实际证据使人们质疑这种效应是否存在、何时存在以及如何存在。在这项工作中,我们发现了明确的证据,表明优势在野外很重要。我们还确定了主导效应的一个重要调节因素——偏好不确定性,并在现实世界的数字自由服务市场和实验室实验中进行了测试。此外,我们还发现了其他调节因子的证据,这些调节因子有助于解释这种效应是如何起作用的,包括主导选择的数量和主导程度,这与感知机制是一致的。这项工作是第一次使用相应的现场数据来阐明支配效应发生的时间和原因,对营销人员、选择架构师、用户界面设计师和政策制定者有启示。
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引用次数: 0
Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising 后殖民消费者尊重与广告中的新殖民消费框架
1区 管理学 Q1 BUSINESS Pub Date : 2023-09-23 DOI: 10.1093/jcr/ucad063
Rohit Varman, Russell W Belk, Hari Sreekumar
Abstract This study of the production, representation, and reception of post-colonial advertising in India reveals a politics of consumer respectability. The post-colonial politics of consumer respectability is located at the intersection of center–periphery relations, class divisions, and colorism in a way that it frames neocolonial consumption. Advertisers depict middle-class consumer respectability by asserting Indian nationalism and by degrading the West as a symbol of colonialism. Such depictions are class- and color-based and show under-class and dark-skinned consumers in subordinate positions. Furthering such neocolonial frames of consumption, Indian advertising advances the middle-class desire for Eurocentric modernity by reinforcing the colonial trope of India as temporally lagging behind the West. Finally, middle-class consumer respectability involves a neocolonial whitening of self with epidermalized shaping of inter-corporeality and agency. In uncovering the theoretical implications of advertising as a site of avenging degradation, desiring modernity, and whitening of self, this study contributes by offering insights into how the politics of post-colonial consumer respectability furthers neocolonial frames of consumption.
本文对印度后殖民时代广告的制作、表现和接受进行了研究,揭示了消费者尊重的政治。消费者尊严的后殖民政治位于中心-边缘关系、阶级划分和肤色主义的交叉点,以一种构建新殖民消费的方式。广告商通过宣扬印度民族主义和贬低西方为殖民主义的象征来描绘中产阶级消费者的体面。这样的描绘是以阶级和肤色为基础的,展示了处于从属地位的下层阶级和深色皮肤的消费者。印度的广告通过强化印度暂时落后于西方的殖民比喻,推动了中产阶级对以欧洲为中心的现代性的渴望,进一步推动了这种新殖民主义的消费框架。最后,中产阶级消费者的尊严涉及到新殖民主义的自我美白,以及对身体间性和能动性的表皮化塑造。通过揭示广告作为报复堕落、渴望现代性和自我美白的场所的理论含义,本研究提供了对后殖民消费者体面政治如何进一步推动新殖民消费框架的见解。
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引用次数: 0
Epistemological Jangle and Jingle Fallacies in the Consumer-Brand Relationship Subfield: A Call to Action 认识论的叮当声和叮当声谬误在消费者-品牌关系子领域:行动的呼吁
1区 管理学 Q1 BUSINESS Pub Date : 2023-09-23 DOI: 10.1093/jcr/ucad064
Noel Albert, Matthew Thomson
Abstract For more than 20 years, the consumer–brand relationship (CBR) subfield has flourished with scores of constructs being employed. We provide an epistemological examination of its 14 most commonly measured relational constructs (e.g., Brand Love, Self-Brand Connection) collected from 767 research articles, reflecting 1,753 scales and approximately 9,200 items. We demonstrate that constructs overlap an average of 43% across all journals and 21% in top journals due to assessing highly similar or synonymous ideas (i.e., jangle). We use a combination of text and cluster analyses to show that measures of allegedly the same construct are polysemic, having an average of 5.3 different meanings (i.e., jingle). The results document in the CBR subfield the types of measurement inconsistencies and ambiguities that have sown confusion and frustration in other academic fields. We discuss the roots of these problems and offer recommendations aimed at helping scholars to improve measurement practices and to limit the presence of jingle and jangle in the CBR subfield.
20多年来,消费者品牌关系(CBR)分支领域蓬勃发展,采用了数十种结构。我们对从767篇研究文章中收集的14个最常测量的关系结构(例如,品牌爱,自我品牌联系)进行了认识论检查,反映了1753个量表和大约9200个项目。我们证明,由于评估高度相似或同义的想法(即jangle),所有期刊的结构重叠平均为43%,顶级期刊的结构重叠平均为21%。我们使用文本和聚类分析的组合来表明,据称相同结构的措施是多义词,平均有5.3种不同的含义(即,jingle)。结果文档在CBR子领域的测量不一致和模棱两可的类型已经播下了混乱和挫折在其他学术领域。我们讨论了这些问题的根源,并提出了建议,旨在帮助学者改进测量实践,并限制在CBR子领域中出现的叮当声和叮当声。
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引用次数: 0
We Do What We Are: Representation of the Self-Concept and Identity-Based Choice 我们做我们是:自我概念的表征和基于身份的选择
1区 管理学 Q1 BUSINESS Pub Date : 2023-09-23 DOI: 10.1093/jcr/ucad066
Stephanie Y Chen, Oleg Urminsky, Jiaqi Yu
Abstract The current research proposes a novel approach to identity-based choice that focuses on consumers’ representations of the self-concept, as captured by the perceived cause–effect relationships among features of an individual consumer’s self-concept. More specifically, the studies reported here test the proposal that the causal centrality of an identity—the number of other features of a consumer’s self-concept that the consumer believes influenced or were influenced by the identity—underlies identity importance and is a determinant of identity-based consumer behaviors. Across seven studies, using both measured and manipulated causal centrality, the current research provides evidence for the role of causal centrality in identity-based choice. Among consumers who share an identity (belong to the same social category), those who believe that the identity is more causally central perceive the identity as more important and are more likely to engage in behaviors consistent with the norms of the social category.
当前的研究提出了一种基于身份的选择的新方法,该方法关注消费者对自我概念的表征,通过感知消费者个体自我概念特征之间的因果关系来捕捉。更具体地说,这里报告的研究检验了身份的因果中心性——消费者认为影响或受到身份影响的消费者自我概念的其他特征的数量——是身份重要性的基础,是基于身份的消费者行为的决定因素。通过七项研究,使用测量和操纵的因果中心性,目前的研究为因果中心性在基于身份的选择中的作用提供了证据。在拥有共同身份(属于同一社会类别)的消费者中,那些认为身份更具有因果中心意义的人认为身份更重要,并且更有可能参与与社会类别规范一致的行为。
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引用次数: 0
It Looks Like "Theirs": When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue 它看起来像“他们的”:照片中人类的存在何时以及为什么会降低观众对体验场所的喜欢和偏好
1区 管理学 Q1 BUSINESS Pub Date : 2023-09-22 DOI: 10.1093/jcr/ucad059
Zoe Y Lu, Suyeon Jung, Joann Peck
Abstract Consumers and marketers often post photos of experiential consumption online. While prior research has studied how human presence in social media images impacts viewers’ responses, the findings are mixed. The present research advances the current understanding by incorporating viewers’ need for self-identity into their response model. Six studies, including an analysis of field data (14,725 Instagram photos by a top travel influencer) and five controlled experiments, find that the presence (vs. absence) of another human in the photo of an identity-relevant experience (e.g., a vacation, a wedding) can lower viewers' liking and preference for the venue (i.e., the vacation destination, the wedding venue) in the photo. This effect is mediated by viewers' feelings of others' ownership of the venue and moderated by the relevance of the experience to the viewer’s self-identity as well as the distinctiveness of the human in the photo. This research is the first to investigate the impact of human presence in shared photos through the lens of psychological ownership and the identity-signaling function of ownership. The findings offer practical insights into when marketers should avoid human presence in advertisements and how to mitigate the negative impact of human presence in online photos.
消费者和营销人员经常在网上发布体验消费的照片。虽然之前的研究已经研究了社交媒体图像中人类的存在如何影响观众的反应,但结果却喜忧参半。本研究通过将观众对自我认同的需求纳入他们的反应模型来推进现有的理解。六项研究,包括对现场数据(14,725张顶级旅游网红拍摄的Instagram照片)和五项对照实验的分析,发现另一个人在与身份相关的经历(如度假、婚礼)的照片中的存在(与不存在)会降低观众对照片中地点(即度假目的地、婚礼地点)的喜欢和偏好。这种效应是由观众对他人对场地的所有权的感觉所介导的,并被与观众自我认同的体验的相关性以及照片中人的独特性所调节。本研究首次通过心理所有权和所有权的身份信号功能来研究人类存在对共享照片的影响。研究结果为营销人员何时应该避免在广告中出现真人,以及如何减轻在线照片中出现真人的负面影响提供了实用的见解。
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引用次数: 0
How Do Consumers React to Production Waste? 消费者对生产浪费有何反应?
1区 管理学 Q1 BUSINESS Pub Date : 2023-09-22 DOI: 10.1093/jcr/ucad060
Haiyue (Felix) Xu, Lisa E Bolton
Abstract Production waste, or inefficiencies in product manufacturing, is a major contributor to environmental problems. Consider production waste in garment manufacturing—which has been criticized for wasteful use of natural resources (e.g., using excessive water and fabric) and wasteful disposal of resource residuals (e.g., discarding excessive wastewater and fabric scraps). The present research examines consumer reactions to production waste and its mitigation as a function of whether it is characterized in terms of resource use versus disposal. A series of seven studies (including field and secondary data) finds that (i) consumers are less sensitive to wasteful resource use than disposal due to lower perceptions of environmental harm; (ii) likewise, consumers are less sensitive to waste mitigation targeting resource use than disposal due to lower perceptions of environmental benefit; and (iii) these waste reaction differences are attenuated when resource scarcity or long-term orientation is heightened (which increases consumer sensitivity to resource use). Together, this research sheds light on how, why, and when consumers are averse to production waste, while providing guidance regarding interventions focused on fighting production waste and promoting sustainability.
生产浪费或产品制造效率低下是造成环境问题的主要原因。考虑到服装制造中的生产废物,它被批评为浪费使用自然资源(例如,使用过多的水和织物)和浪费处理资源残留物(例如,丢弃过多的废水和织物废料)。本研究考察了消费者对生产废物的反应及其缓解情况,将其作为是否以资源利用与处置为特征的函数。一系列的七项研究(包括实地和二手数据)发现(i)由于对环境危害的认识较低,消费者对资源浪费的使用不如对处置敏感;㈡同样,由于对环境效益的认识较低,消费者对以资源利用为目标的废物缓解的敏感性低于以处置为目标的废物缓解;(iii)当资源稀缺或长期导向加剧时(这增加了消费者对资源使用的敏感性),这些废物反应差异会减弱。总之,这项研究揭示了消费者是如何、为什么以及何时反对生产浪费的,同时为针对生产浪费和促进可持续性的干预措施提供了指导。
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引用次数: 0
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Journal of Consumer Research
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