Pub Date : 2024-01-31DOI: 10.61255/jeemba.v2i1.291
Dirmansyah Darwin, Soni Suardi, Salim Diarra, Moses Soediro, Ivana Grasielda
This research aims to determine the optimization of the use of working capital in an effort to increase company profitability at PT. Semen Indonesia (Persero) Tbk. This research is quantitative descriptive. The population in this research is the financial statements of PT. Semen Indonesia (Persero) Tbk, and the sample for this research is the financial report of PT. Semen Indonesia (Persero) Tbk for the 2019-2023 period. The data collection technique used is financial ratios, namely liquidity ratios using the current ratio, activity ratios using working capital turnover, and profitability ratios using Net Profit Margin (NPM). The research results show that efficient use of working capital can increase company profitability. The results of data analysis from the assessment of each ratio can be concluded that the liquidity ratio using the current ratio calculation can be said to be quite good during the 2019-2023 period. The activity ratio using working capital turnover calculations is said to be good during the 2019-2021 period, but in the 2022-2023 period the activity ratio is categorized as not good. Profitability ratios using NPM obtained fluctuating results during the 2019-2023 period. The company's NPM in 2019-2021 was efficient, but in 2022-2023 the company's NPM was categorized as inefficient.
本研究旨在确定如何优化运营资本的使用，以提高 PT.Semen Indonesia (Persero) Tbk 公司的盈利能力。本研究为定量描述性研究。研究对象为 PT.Semen Indonesia (Persero) Tbk 的财务报表，研究样本为 PT.Semen Indonesia (Persero) Tbk 2019-2023 年期间的财务报告。使用的数据收集技术是财务比率，即使用流动比率的流动性比率、使用营运资本周转率的活动性比率和使用净利润率（NPM）的盈利性比率。研究结果表明，有效利用营运资本可以提高公司的盈利能力。通过对各项比率评估的数据分析结果可以得出结论：使用流动比率计算的流动性比率在 2019-2023 年期间可以说是相当不错的。使用营运资本周转率计算的活动比率在 2019-2021 年期间可以说是良好的，但在 2022-2023 年期间，活动比率被归类为不佳。在 2019-2023 年期间，使用净资产收益率计算的盈利比率结果起伏不定。该公司在 2019-2021 年期间的净利润率为高效，但在 2022-2023 年期间，该公司的净利润率被归类为低效。
{"title":"Optimizing the Use of Working Capital in an Effort to Increase Company Profitability","authors":"Dirmansyah Darwin, Soni Suardi, Salim Diarra, Moses Soediro, Ivana Grasielda","doi":"10.61255/jeemba.v2i1.291","DOIUrl":"https://doi.org/10.61255/jeemba.v2i1.291","url":null,"abstract":"This research aims to determine the optimization of the use of working capital in an effort to increase company profitability at PT. Semen Indonesia (Persero) Tbk. This research is quantitative descriptive. The population in this research is the financial statements of PT. Semen Indonesia (Persero) Tbk, and the sample for this research is the financial report of PT. Semen Indonesia (Persero) Tbk for the 2019-2023 period. The data collection technique used is financial ratios, namely liquidity ratios using the current ratio, activity ratios using working capital turnover, and profitability ratios using Net Profit Margin (NPM). The research results show that efficient use of working capital can increase company profitability. The results of data analysis from the assessment of each ratio can be concluded that the liquidity ratio using the current ratio calculation can be said to be quite good during the 2019-2023 period. The activity ratio using working capital turnover calculations is said to be good during the 2019-2021 period, but in the 2022-2023 period the activity ratio is categorized as not good. Profitability ratios using NPM obtained fluctuating results during the 2019-2023 period. The company's NPM in 2019-2021 was efficient, but in 2022-2023 the company's NPM was categorized as inefficient.","PeriodicalId":164328,"journal":{"name":"Journal of Economics, Entrepreneurship, Management Business and Accounting","volume":"791 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140479744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to explore local wisdom through creative economic literacy in the small banana chip industry in East Luwu Regency. The type of research used is qualitative with the source of informants being 5 people each from small businesses who have different marketing methods in terms of product sales in East Luwu Regency. The data collection technique was carried out in two aspects, namely primary and secondary. The data collected is then processed and analyzed using qualitative descriptive methods, to provide an overview, explanation, understanding and conclusions. The results of the research show that banana chips business actors in East Luwu Regency already understand creative economic literacy with the knowledge they have, they can act or behave in accordance with the knowledge they have gained from the learning process and from training. They run their business with the knowledge they get from the process of selecting raw materials to how they market their products. Potentially, the creative economy industry can be used as an alternative to restore the economic conditions of society which are starting to decline.
{"title":"Exploration of Local Wisdom in Creative Economy Literacy: The Case of Banana Chips Small Business","authors":"Iwan Harsono, Muh. Yahya, Andi Naila Quin Azisah Alisyahbana","doi":"10.61255/jeemba.v2i1.290","DOIUrl":"https://doi.org/10.61255/jeemba.v2i1.290","url":null,"abstract":"This research aims to explore local wisdom through creative economic literacy in the small banana chip industry in East Luwu Regency. The type of research used is qualitative with the source of informants being 5 people each from small businesses who have different marketing methods in terms of product sales in East Luwu Regency. The data collection technique was carried out in two aspects, namely primary and secondary. The data collected is then processed and analyzed using qualitative descriptive methods, to provide an overview, explanation, understanding and conclusions. The results of the research show that banana chips business actors in East Luwu Regency already understand creative economic literacy with the knowledge they have, they can act or behave in accordance with the knowledge they have gained from the learning process and from training. They run their business with the knowledge they get from the process of selecting raw materials to how they market their products. Potentially, the creative economy industry can be used as an alternative to restore the economic conditions of society which are starting to decline.","PeriodicalId":164328,"journal":{"name":"Journal of Economics, Entrepreneurship, Management Business and Accounting","volume":"204 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140480219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-29DOI: 10.61255/jeemba.v2i1.286
Suharto, Soni Suardi, Eliagus Telaumbanua, Andika Isma
This study aims to determine the dynamics of entrepreneurs through the reasons why people choose entrepreneurship in Anabanua Village, Maniangpajo Subdistrict, Wajo Regency and the economic conditions of the people of Anabanua Village, Maniangpajo Subdistrict, Wajo Regency from the perspective of psychological capital. This research uses a qualitative method taking the research location in Anabanua Village, Maniangpajo District, Wajo Regency. Determination of subjects and informants in this study is by using the snow ball technique. The data collection techniques used were observation, interviews and documentation. The data analysis technique used is qualitative data analysis. The results showed that the economic conditions of entrepreneurial actors in Anabanua Village, Maniangpajo Subdistrict, Wajo Regency have high psychological capital so that economic conditions in the family have the potential to increase. However, there is one informant who has a psychological capital problem, namely low self-efficacy so that economic conditions in the family have the potential to decline. Factors that are the reason for choosing entrepreneurship in addition to encouragement from parents is also one of the factors of low education levels and entrepreneurs are the backbone of the family who want to prosper the family.
{"title":"Dynamics of Entrepreneurial Actors: A Study of Economic Conditions and Psychological Capital","authors":"Suharto, Soni Suardi, Eliagus Telaumbanua, Andika Isma","doi":"10.61255/jeemba.v2i1.286","DOIUrl":"https://doi.org/10.61255/jeemba.v2i1.286","url":null,"abstract":"This study aims to determine the dynamics of entrepreneurs through the reasons why people choose entrepreneurship in Anabanua Village, Maniangpajo Subdistrict, Wajo Regency and the economic conditions of the people of Anabanua Village, Maniangpajo Subdistrict, Wajo Regency from the perspective of psychological capital. This research uses a qualitative method taking the research location in Anabanua Village, Maniangpajo District, Wajo Regency. Determination of subjects and informants in this study is by using the snow ball technique. The data collection techniques used were observation, interviews and documentation. The data analysis technique used is qualitative data analysis. The results showed that the economic conditions of entrepreneurial actors in Anabanua Village, Maniangpajo Subdistrict, Wajo Regency have high psychological capital so that economic conditions in the family have the potential to increase. However, there is one informant who has a psychological capital problem, namely low self-efficacy so that economic conditions in the family have the potential to decline. Factors that are the reason for choosing entrepreneurship in addition to encouragement from parents is also one of the factors of low education levels and entrepreneurs are the backbone of the family who want to prosper the family.","PeriodicalId":164328,"journal":{"name":"Journal of Economics, Entrepreneurship, Management Business and Accounting","volume":"3 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140489297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to determine the factors that influence entrepreneurial interest in the traditional cake industry. Empirical study of traditional apang cake entrepreneurs in Datae, Lawawoi sub-district, Watang Pulu sub-district, Sidenreng Rappang district. This research is categorized as Quantitative Descriptive research with a population of 47 kiosks. Data obtained through distributing questionnaires with a Likert scale. The analysis technique used is quantitative analysis and multiple linear regression analysis. The results of the research show that the variables Internal Factors (X1) and External Factors (X2) have a positive and significant effect on Entrepreneurial Interest (Y) in Datae, Lawawoi Village, Watang Pulu District, Sidenreng Rappang Regency. The results of this research can be used as motivation for the community, especially housewives who have an interest in entrepreneurship, to start entrepreneurship in any field to develop creativity and fulfill family life.
{"title":"Analysis Determinants of Entrepreneurial Interest in the Traditional Cake Industry","authors":"Jatmiko Wahyu Nugroho, Fajriani Azis, Hajar Dewantara, Andika Isma","doi":"10.61255/jeemba.v2i1.289","DOIUrl":"https://doi.org/10.61255/jeemba.v2i1.289","url":null,"abstract":"This research aims to determine the factors that influence entrepreneurial interest in the traditional cake industry. Empirical study of traditional apang cake entrepreneurs in Datae, Lawawoi sub-district, Watang Pulu sub-district, Sidenreng Rappang district. This research is categorized as Quantitative Descriptive research with a population of 47 kiosks. Data obtained through distributing questionnaires with a Likert scale. The analysis technique used is quantitative analysis and multiple linear regression analysis. The results of the research show that the variables Internal Factors (X1) and External Factors (X2) have a positive and significant effect on Entrepreneurial Interest (Y) in Datae, Lawawoi Village, Watang Pulu District, Sidenreng Rappang Regency. The results of this research can be used as motivation for the community, especially housewives who have an interest in entrepreneurship, to start entrepreneurship in any field to develop creativity and fulfill family life.","PeriodicalId":164328,"journal":{"name":"Journal of Economics, Entrepreneurship, Management Business and Accounting","volume":"45 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140487507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-28DOI: 10.61255/jeemba.v2i1.284
Himawan Sutanto, Ida Ayu Putri Suprapti, Iwan Harsono, Irwandi
This research aims to determine the determinant factors for employment in the laying hen farming sector. In this research, the independent variable is used where (wages X1, productivity X2 and capital X3) and the dependent variable is (labor absorption Y). The aim of this research is to find out whether wages, productivity and capital influence labor absorption in egg-laying chicken farming businesses in Sidrap Regency, which is known as one of the largest egg-laying chicken producing districts in South Sulawesi. The method used is quantitative descriptive. The sample in this research consisted of 85 egg-laying chicken farming business units in Sidrap Regency. Sampling was carried out by taking the entire population considering that the population was less than 100 units. Research data was obtained by distributing questionnaires to 85 respondents. Data analysis was carried out using multiple linear regression. Based on the results of the analysis carried out, it can be seen that wages and capital have a positive effect on labor absorption, while productivity has no effect on labor absorption in egg-laying chicken farming businesses in Sidrap Regency.
{"title":"Study Determinants of Labor Absorption in Layer Breeder Chicken Farming Sector Businesses","authors":"Himawan Sutanto, Ida Ayu Putri Suprapti, Iwan Harsono, Irwandi","doi":"10.61255/jeemba.v2i1.284","DOIUrl":"https://doi.org/10.61255/jeemba.v2i1.284","url":null,"abstract":"This research aims to determine the determinant factors for employment in the laying hen farming sector. In this research, the independent variable is used where (wages X1, productivity X2 and capital X3) and the dependent variable is (labor absorption Y). The aim of this research is to find out whether wages, productivity and capital influence labor absorption in egg-laying chicken farming businesses in Sidrap Regency, which is known as one of the largest egg-laying chicken producing districts in South Sulawesi. The method used is quantitative descriptive. The sample in this research consisted of 85 egg-laying chicken farming business units in Sidrap Regency. Sampling was carried out by taking the entire population considering that the population was less than 100 units. Research data was obtained by distributing questionnaires to 85 respondents. Data analysis was carried out using multiple linear regression. Based on the results of the analysis carried out, it can be seen that wages and capital have a positive effect on labor absorption, while productivity has no effect on labor absorption in egg-laying chicken farming businesses in Sidrap Regency.","PeriodicalId":164328,"journal":{"name":"Journal of Economics, Entrepreneurship, Management Business and Accounting","volume":"239 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140491077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aims to find out how the Business Marketing Strategy uses SWOT analysis. The research method used in this research is qualitative research with a descriptive approach. The data used are primary data and secondary data. Primary data is obtained from direct observation and from farmers providing information. Researchers collected information directly by conducting interviews. Secondary data was obtained from the community of Tugondeng Village, Herlang Subdistrict, Bulukumba Regency. Based on the results of research analysis using SWOT matrix that combines strengths, weaknesses, opportunities and threats, the matrix can produce four sets of possible alternative strategies. By using SWOT analysis, it can be obtained that copra farmers can take alternative strategies ST, WT, SO and WO. In describing the research results, the SWOT matrix is used by analyzing the internal and external factors carried out by providing an overview of the strengths, weaknesses, opportunities and threats possessed by copra farmers.
{"title":"Building Competitive Advantage: Copra Marketing Strategy with SWOT Analysis Approach","authors":"Halek Mu’min, Eliagus Telaumbanua, Ridwan Sya’rani, Badirun Basir, Ilma Wulansari Hasdiansa","doi":"10.61255/jeemba.v2i1.285","DOIUrl":"https://doi.org/10.61255/jeemba.v2i1.285","url":null,"abstract":"The research aims to find out how the Business Marketing Strategy uses SWOT analysis. The research method used in this research is qualitative research with a descriptive approach. The data used are primary data and secondary data. Primary data is obtained from direct observation and from farmers providing information. Researchers collected information directly by conducting interviews. Secondary data was obtained from the community of Tugondeng Village, Herlang Subdistrict, Bulukumba Regency. Based on the results of research analysis using SWOT matrix that combines strengths, weaknesses, opportunities and threats, the matrix can produce four sets of possible alternative strategies. By using SWOT analysis, it can be obtained that copra farmers can take alternative strategies ST, WT, SO and WO. In describing the research results, the SWOT matrix is used by analyzing the internal and external factors carried out by providing an overview of the strengths, weaknesses, opportunities and threats possessed by copra farmers.","PeriodicalId":164328,"journal":{"name":"Journal of Economics, Entrepreneurship, Management Business and Accounting","volume":"11 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140490990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-28DOI: 10.61255/jeemba.v2i1.288
Hadiansyah Ma'sum, B. Purnomo, Imas Purnamasari
This research aims to determine the influence of investment risk consisting of market risk (X1), business risk (X2), and financial risk (X3) on stock returns (Y) in automotive companies listed on the BEI in 2014-2023 simultaneously and Partial. This research data was obtained from the financial reports of automotive companies listed on the Indonesia Stock Exchange (BEI) and the finance.yahoo.com website. The research sample consisted of 10 automotive companies listed on the Indonesia Stock Exchange for 10 years, namely the 2014-2023 period. The data analysis technique used is descriptive statistical analysis and multiple linear regression analysis using the t test and F test methods. The results of the research show that the market risk variable has a significant negative influence on stock returns, business risk has a significant positive influence on stock returns and financial variables. risk has an insignificant negative effect on stock returns. Meanwhile, simultaneously (F test) the independent variables have a significant influence on the stock return variable. With a determinant coefficient (R2) of 0.111, it shows that 11.1% of the dependent variable on stock returns can be explained by independent variables consisting of market risk, business risk and financial risk and the remaining 88.9% is explained by other variables that are not researched.
{"title":"The Effect of Market Risk, Business Risk, and Financial Risk on Stock Returns in Automotive Companies","authors":"Hadiansyah Ma'sum, B. Purnomo, Imas Purnamasari","doi":"10.61255/jeemba.v2i1.288","DOIUrl":"https://doi.org/10.61255/jeemba.v2i1.288","url":null,"abstract":"This research aims to determine the influence of investment risk consisting of market risk (X1), business risk (X2), and financial risk (X3) on stock returns (Y) in automotive companies listed on the BEI in 2014-2023 simultaneously and Partial. This research data was obtained from the financial reports of automotive companies listed on the Indonesia Stock Exchange (BEI) and the finance.yahoo.com website. The research sample consisted of 10 automotive companies listed on the Indonesia Stock Exchange for 10 years, namely the 2014-2023 period. The data analysis technique used is descriptive statistical analysis and multiple linear regression analysis using the t test and F test methods. The results of the research show that the market risk variable has a significant negative influence on stock returns, business risk has a significant positive influence on stock returns and financial variables. risk has an insignificant negative effect on stock returns. Meanwhile, simultaneously (F test) the independent variables have a significant influence on the stock return variable. With a determinant coefficient (R2) of 0.111, it shows that 11.1% of the dependent variable on stock returns can be explained by independent variables consisting of market risk, business risk and financial risk and the remaining 88.9% is explained by other variables that are not researched.","PeriodicalId":164328,"journal":{"name":"Journal of Economics, Entrepreneurship, Management Business and Accounting","volume":"247 5-6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140491064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to describe and test the effect of financial literacy on consumptive behavior in students of the Faculty of Economics, Makassar State University. This study was designed using a quantitative approach using SPSS. The population of this study were all students of the Faculty of Economics, Makassar State University who had passed general courses as many as 541 students. The sample of this research was 230 students using proportional random sampling. Collecting data in this study using SEM (Structural Equation Modeling) analysis. Based on the results of the research conducted, it is known that there is a significant influence between financial literacy on consumptive behavior in students of the Faculty of Economics, Makassar State University.
{"title":"The Effect of Financial Literacy on Consumptive Behavior of Economics Education Students of the Faculty of Economics Universitas Negeri Makassar","authors":"Nurhayani Nurhayani, Nurwahida Nurwahida, Satria Ramli","doi":"10.61255/jeemba.v1i2.72","DOIUrl":"https://doi.org/10.61255/jeemba.v1i2.72","url":null,"abstract":"This study aims to describe and test the effect of financial literacy on consumptive behavior in students of the Faculty of Economics, Makassar State University. This study was designed using a quantitative approach using SPSS. The population of this study were all students of the Faculty of Economics, Makassar State University who had passed general courses as many as 541 students. The sample of this research was 230 students using proportional random sampling. Collecting data in this study using SEM (Structural Equation Modeling) analysis. Based on the results of the research conducted, it is known that there is a significant influence between financial literacy on consumptive behavior in students of the Faculty of Economics, Makassar State University.","PeriodicalId":164328,"journal":{"name":"Journal of Economics, Entrepreneurship, Management Business and Accounting","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116692202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This finding aims to determine the effect of marketing mix and entrepreneurial behavior on the study of sales volume at the food city courtyard of the grand mosque, Soppeng District. The method in its findings is a quantitative method by collecting observational data, questionnaires, and documentation. The number of samples is 24 respondents with multiple linear regression analysis. The findings illustrate that the simultaneous test of three variables (X) on Soppeng District business actors has a jointly significant effect on sales volume (Y) at the food city courtyard of the grand mosque of Soppeng District. Partially, the marketing mix variable (X1) has a positive and significant effect on sales volume (Y). Partially the entrepreneurial behavior variable (X2) has a positive and significant effect on sales volume (Y).
{"title":"Influence Marketing Mix and Behavior Entrepreneurship Against Sales Volume (Study Case Food City Courtyard of the Grand Mosque in the Soppeng District)","authors":"Nurul Arfianti Arib, M. Mustari, M. Hasan","doi":"10.61255/jeemba.v1i2.76","DOIUrl":"https://doi.org/10.61255/jeemba.v1i2.76","url":null,"abstract":"This finding aims to determine the effect of marketing mix and entrepreneurial behavior on the study of sales volume at the food city courtyard of the grand mosque, Soppeng District. The method in its findings is a quantitative method by collecting observational data, questionnaires, and documentation. The number of samples is 24 respondents with multiple linear regression analysis. The findings illustrate that the simultaneous test of three variables (X) on Soppeng District business actors has a jointly significant effect on sales volume (Y) at the food city courtyard of the grand mosque of Soppeng District. Partially, the marketing mix variable (X1) has a positive and significant effect on sales volume (Y). Partially the entrepreneurial behavior variable (X2) has a positive and significant effect on sales volume (Y).","PeriodicalId":164328,"journal":{"name":"Journal of Economics, Entrepreneurship, Management Business and Accounting","volume":"97 12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122560405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine whether the dimensions of integrated marketing communications, namely Advertising, Direct Marketing, Sales Promotion, Personal Selling and Public Relations have an influence on the level of tourist visits to Bosowa Indah Beach Tourism. The population in this study were visitors to Bosowa Indah Beach Tourism. Samples were taken as many as 100 respondents using the Non-Probability Sampling technique with a Purposive Sampling approach. Based on the research results, the indicators in this study are valid and the variables are reliable. In testing the classical assumptions, the multicollinearity-free regression model, heteroscedasticity does not occur, and is normally distributed. The individual order of each variable that has the most influence is Sales Promotion variable with a regression coefficient of 0.281, then Direct Marketing with a regression coefficient of 0.131, then followed by Personal Selling with a regression coefficient of 0.016, and Advertising with a regression coefficient of -0.035 while the variable that has a negative effect is Public Relations with a regression coefficient of -0.064.
{"title":"The Effect of Integrated Marketing Communication on the Level of Tourist Visits in Bosowa Indah Beach Tourism","authors":"Ilma Wulansari Hasdiansa, Sitti Hasbiah","doi":"10.61255/jeemba.v1i2.67","DOIUrl":"https://doi.org/10.61255/jeemba.v1i2.67","url":null,"abstract":"This study aims to determine whether the dimensions of integrated marketing communications, namely Advertising, Direct Marketing, Sales Promotion, Personal Selling and Public Relations have an influence on the level of tourist visits to Bosowa Indah Beach Tourism. The population in this study were visitors to Bosowa Indah Beach Tourism. Samples were taken as many as 100 respondents using the Non-Probability Sampling technique with a Purposive Sampling approach. Based on the research results, the indicators in this study are valid and the variables are reliable. In testing the classical assumptions, the multicollinearity-free regression model, heteroscedasticity does not occur, and is normally distributed. The individual order of each variable that has the most influence is Sales Promotion variable with a regression coefficient of 0.281, then Direct Marketing with a regression coefficient of 0.131, then followed by Personal Selling with a regression coefficient of 0.016, and Advertising with a regression coefficient of -0.035 while the variable that has a negative effect is Public Relations with a regression coefficient of -0.064.","PeriodicalId":164328,"journal":{"name":"Journal of Economics, Entrepreneurship, Management Business and Accounting","volume":"43 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115756421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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