Pub Date : 2022-11-30DOI: 10.36441/mahardikaadiwidi.v2i1.1205
E. Megawati, Nandha Dwi Yuniastarani
The purpose of this study was to understand the Semiotics of the Meaning of the Album Cover “Permission to Dance” by Boyband BTS. The theory used is Charles Sanders Peirce's Theory of Semiotics. As for Research methods used on this research is Semiotic Analysis with qualitative approach. The results of the study found that each visible sign on the album cover has a deep meaning, not only does it show the bright colors such as orange, purple, black, blue, and even the writing font, the shapes, they were an icon that symbolize meaning which could be interpret differently, depending on who, whom or whose see and read the meaning behind. BTS tried to send message through their album, not just the music, even the cover of the album is full of symbols with meanings.
{"title":"Semiotika Makna Pesan Cover Album PErmission to Dance Boyband BTS","authors":"E. Megawati, Nandha Dwi Yuniastarani","doi":"10.36441/mahardikaadiwidi.v2i1.1205","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i1.1205","url":null,"abstract":"The purpose of this study was to understand the Semiotics of the Meaning of the Album Cover “Permission to Dance” by Boyband BTS. The theory used is Charles Sanders Peirce's Theory of Semiotics. As for Research methods used on this research is Semiotic Analysis with qualitative approach. The results of the study found that each visible sign on the album cover has a deep meaning, not only does it show the bright colors such as orange, purple, black, blue, and even the writing font, the shapes, they were an icon that symbolize meaning which could be interpret differently, depending on who, whom or whose see and read the meaning behind. BTS tried to send message through their album, not just the music, even the cover of the album is full of symbols with meanings.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132136227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-21DOI: 10.36441/mahardikaadiwidi.v1i2.744
Mochamad Husni
This research is based on the phenomenon that the management of PT Astra Agro Lestari Tbk applies the concept of a matrix organization in terms of the roles and responsibilities of public relations. The matrix pattern makes coordination happen across functions. The implementation of communication programs in the form of media relations in all subsidiaries spread across nine provinces becomes increasingly difficult when the work from home work pattern is implemented. This study wants to find out how the online sharing session strategy is carried out by the Communications and Public Affairs Division in overcoming the lack of knowledge of the Community Development Division as the field implementer of the communication program. The research method used is descriptive qualitative. Collecting data in this study using observation and interview techniques. Research concludes that online coordination can be a solution, but its effectiveness needs to be combined with cultural elements and formal strengths.
{"title":"Sharing Knowledge Online Lintas Fungsi sebagai Strategi Komunikasi Organisasi saat Pandemi","authors":"Mochamad Husni","doi":"10.36441/mahardikaadiwidi.v1i2.744","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v1i2.744","url":null,"abstract":"This research is based on the phenomenon that the management of PT Astra Agro Lestari Tbk applies the concept of a matrix organization in terms of the roles and responsibilities of public relations. The matrix pattern makes coordination happen across functions. The implementation of communication programs in the form of media relations in all subsidiaries spread across nine provinces becomes increasingly difficult when the work from home work pattern is implemented. This study wants to find out how the online sharing session strategy is carried out by the Communications and Public Affairs Division in overcoming the lack of knowledge of the Community Development Division as the field implementer of the communication program. The research method used is descriptive qualitative. Collecting data in this study using observation and interview techniques. Research concludes that online coordination can be a solution, but its effectiveness needs to be combined with cultural elements and formal strengths.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128625453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-21DOI: 10.36441/mahardikaadiwidi.v1i2.1078
Arsa Widitiarsa Utoyo, Algooth Putranto
Major media corporations in the West have begun to use AI (Artificial Intelligence) to write news. In Indonesia, news site Beritagar.id is the first to use AI to write news. Is "artificial intelligence" technological development the final sign of human role as news reporters? For science fiction genre film fans, Skynet artificial intelligence or AI system is familiar in the Terminator trilogy. Determinism of technology can be interpreted as due to the influence of technological developments. Moreover, it can not be denied that the presence of cyber media and citizen journalism movement directly or indirectly impacts the media that has been considered the ruler of information production and distribution. This condition occurs because the internet provides easy access to citizens by accessing information, producing information, and even producing news produced, causing the pattern of social democracy to change.
{"title":"Praktik Jurnalisme Robot Sebagai Akhir Profesi Jurnalis","authors":"Arsa Widitiarsa Utoyo, Algooth Putranto","doi":"10.36441/mahardikaadiwidi.v1i2.1078","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v1i2.1078","url":null,"abstract":"Major media corporations in the West have begun to use AI (Artificial Intelligence) to write news. In Indonesia, news site Beritagar.id is the first to use AI to write news. Is \"artificial intelligence\" technological development the final sign of human role as news reporters? For science fiction genre film fans, Skynet artificial intelligence or AI system is familiar in the Terminator trilogy. Determinism of technology can be interpreted as due to the influence of technological developments. Moreover, it can not be denied that the presence of cyber media and citizen journalism movement directly or indirectly impacts the media that has been considered the ruler of information production and distribution. This condition occurs because the internet provides easy access to citizens by accessing information, producing information, and even producing news produced, causing the pattern of social democracy to change. ","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114555569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-21DOI: 10.36441/mahardikaadiwidi.v1i2.742
Yosie Iroth
Organizational Communication have become a critical aspect in today’s corporate world not because of digitalization speed and transformation but rather the lack of attention of organization to understand the social dynamic and communication dynamic that the leaders need to address in order to build a performance driven, motivated and engaged talents in the organization. A new model of organization communication need to be crafted by organizations due to the changes in the environment today this applies for PT Asuransi BRI Life. Adopting communication traditions, model and theories is a must while ensuring proper human resources practices are incorporated. Changes in the corporate culture due to younger workforce and new way of communication influenced by the new shareholder are among the few challenges need to be addressed. Leveraging the Acquired Need Theory with its three components of Need for Achievement, Need for Power and Need for Affiliation is an important foundation to this study in order to develop Internal Communication plan to establish a Co-Orientation Communication Theory
{"title":"Teori Koorientasi dan Acquired Needs Theory dalam merancang komunikasi internal BRI Life","authors":"Yosie Iroth","doi":"10.36441/mahardikaadiwidi.v1i2.742","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v1i2.742","url":null,"abstract":"Organizational Communication have become a critical aspect in today’s corporate world not because of digitalization speed and transformation but rather the lack of attention of organization to understand the social dynamic and communication dynamic that the leaders need to address in order to build a performance driven, motivated and engaged talents in the organization. A new model of organization communication need to be crafted by organizations due to the changes in the environment today this applies for PT Asuransi BRI Life. Adopting communication traditions, model and theories is a must while ensuring proper human resources practices are incorporated. Changes in the corporate culture due to younger workforce and new way of communication influenced by the new shareholder are among the few challenges need to be addressed. Leveraging the Acquired Need Theory with its three components of Need for Achievement, Need for Power and Need for Affiliation is an important foundation to this study in order to develop Internal Communication plan to establish a Co-Orientation Communication Theory","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"7 12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116862063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-21DOI: 10.36441/mahardikaadiwidi.v1i2.1079
W. Wirawan, Sabrina Sofi Qadrifa, Mitariza Migunani
This research aims to examine the impact of halal label on buying decision that is mediated by religiosity. Previous studies on these variables did not illustrate consistent findings. Therefore, this research is done to provide more empirical evidence by studying Skin Aqua, a Japanese skincare brand in Indonesia that has recently displayed a halal label on its new packaging. Utilising a survey method, the questionnaires were distributed to 100 respondents selected by using the purposive sampling technique. The path analysis technique was used to examine the hypotheses. The result indicates that halal labels cannot directly bring a significant influence on buying decisions, but religiosity does. Moreover, religiosity may strengthen the impact of halal labels on Indonesian Muslim consumers’ buying decisions, because the effect of Halal Label to Buying Decision is more significant in an indirect manner rather than the direct one.
{"title":"Halal Label on Japanese Skincare Product and Its Implication on Indonesian Muslim Consumers’ Buying Decision through Religiosity","authors":"W. Wirawan, Sabrina Sofi Qadrifa, Mitariza Migunani","doi":"10.36441/mahardikaadiwidi.v1i2.1079","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v1i2.1079","url":null,"abstract":"This research aims to examine the impact of halal label on buying decision that is mediated by religiosity. Previous studies on these variables did not illustrate consistent findings. Therefore, this research is done to provide more empirical evidence by studying Skin Aqua, a Japanese skincare brand in Indonesia that has recently displayed a halal label on its new packaging. Utilising a survey method, the questionnaires were distributed to 100 respondents selected by using the purposive sampling technique. The path analysis technique was used to examine the hypotheses. The result indicates that halal labels cannot directly bring a significant influence on buying decisions, but religiosity does. Moreover, religiosity may strengthen the impact of halal labels on Indonesian Muslim consumers’ buying decisions, because the effect of Halal Label to Buying Decision is more significant in an indirect manner rather than the direct one.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122457392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-21DOI: 10.36441/mahardikaadiwidi.v1i2.756
Ongky Hojanto, Marlinda Irwanti
The impact of Covid-19 Pandemic towards Tung Desem Waringin (TDW) Business Group of companies becomes an academic study on corporate culture yang communication carried out as a qualitative descriptive research. The study is prompted by the VUCA known as Volatility, Uncertainty, Complexity, and Ambiguity on Reshaping the Business Environment. Sunnie Gile who initiated the agile innovation approach by conducting all-hands meetings and speed up interactions on Reshaping the Business Environment has been applied. The recommendation of conducting a weekly meeting was followed through Zoom Webinar meetings which has resulted in positive staff members performance with the out-come that the positive aspects of TDW Group’s corporate culture becomes rooted, and as leaders are implementing well the necessary corporate communication. Further more, it did inspired the staff members in facing the difficult time as well as adjusting and coming-up with innovative ideas.
{"title":"Pola komunikasi dalam membangun budaya organisasi berdampak pada kinerja di TDW Grup","authors":"Ongky Hojanto, Marlinda Irwanti","doi":"10.36441/mahardikaadiwidi.v1i2.756","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v1i2.756","url":null,"abstract":"The impact of Covid-19 Pandemic towards Tung Desem Waringin (TDW) Business Group of companies becomes an academic study on corporate culture yang communication carried out as a qualitative descriptive research. The study is prompted by the VUCA known as Volatility, Uncertainty, Complexity, and Ambiguity on Reshaping the Business Environment. Sunnie Gile who initiated the agile innovation approach by conducting all-hands meetings and speed up interactions on Reshaping the Business Environment has been applied. The recommendation of conducting a weekly meeting was followed through Zoom Webinar meetings which has resulted in positive staff members performance with the out-come that the positive aspects of TDW Group’s corporate culture becomes rooted, and as leaders are implementing well the necessary corporate communication. Further more, it did inspired the staff members in facing the difficult time as well as adjusting and coming-up with innovative ideas.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134375611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-21DOI: 10.36441/mahardikaadiwidi.v1i2.1081
Arsa Widitiarsa Utoyo, Geofakta Razali, Eko Hari Saksono
Utilization of information technology in realizing the bureaucracy to improve public services to the community is very important at this time, given the increasingly rapid development of technology. The development of information technology realizes the absence of clear boundaries between one region and another in Indonesia. Currently, how the government in Jakarta has been able to utilize information technology facilities and infrastructure to provide excellent service to the community. So that services can be provided quickly, precisely, and easily. The research method used in this study is qualitative research using a descriptive approach. This qualitative research is used to examine the condition of the object scientifically how the use of information technology can be able to provide changes to the public service bureaucracy in Jakarta so that services can be enjoyed by all levels of society.
{"title":"Reformasi Birokrasi untuk Mewujudkan Birokrasi Kelas Dunia untuk Meningkatkan Pelayanan Publik di Jakarta","authors":"Arsa Widitiarsa Utoyo, Geofakta Razali, Eko Hari Saksono","doi":"10.36441/mahardikaadiwidi.v1i2.1081","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v1i2.1081","url":null,"abstract":"Utilization of information technology in realizing the bureaucracy to improve public services to the community is very important at this time, given the increasingly rapid development of technology. The development of information technology realizes the absence of clear boundaries between one region and another in Indonesia. Currently, how the government in Jakarta has been able to utilize information technology facilities and infrastructure to provide excellent service to the community. So that services can be provided quickly, precisely, and easily. The research method used in this study is qualitative research using a descriptive approach. This qualitative research is used to examine the condition of the object scientifically how the use of information technology can be able to provide changes to the public service bureaucracy in Jakarta so that services can be enjoyed by all levels of society. ","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115256085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-15DOI: 10.36441/mahardikaadiwidi.v1i2.1139
Adi Prihanisetyo, Julia Chatriana
Kondisi pandemi Covid-19 di Indonesia menyebabkan perubahan pola kerja jurnalis dari seluruh media terutama dalam hal cara mencari berita hingga melakukan verifikasi berita yang sesuai Kode Etik Jurnalistik. Adanya protokol kesehatan yang menuntut meminimalisasi kontak fisik antara jurnalis dan narasumber demi mengurangi kemungkinan penularan virus Covid-19 menyebabkan penggunakan teknologi komunikasi berbasis video call sebagai mediator antara jurnalis dan narasumber. Tujuan penelitian ini adalah melihat perubahan cara kerja jurnalis yang memanfaatkan penggunaan aplikasi video call Zoom untuk menghasilkan karya jurnalistik yang tetap berkualitas. Penelitian dilakukan dengan metodologi kuantitatif menggunakan metode survei elektronik dengan teknik purposive sampling yang dianalisis dengan regresi sederhana. Penelitian yang dilakukan terhadap jurnalis berbagai media di DKI Jakarta menyimpulkan mayoritas jurnalis yang menggunakan aplikasi video call Zoom menyatakan aplikasi ini mudah digunakan, memenuhi kode etik jurnalistik, nyaman dan mudah digunakan untuk menghasilkan karya jurnalistik yang berkualitas.
{"title":"Pengaruh Aplikasi Zoom terhadap Perubahan Cara Kerja Jurnalis","authors":"Adi Prihanisetyo, Julia Chatriana","doi":"10.36441/mahardikaadiwidi.v1i2.1139","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v1i2.1139","url":null,"abstract":"Kondisi pandemi Covid-19 di Indonesia menyebabkan perubahan pola kerja jurnalis dari seluruh media terutama dalam hal cara mencari berita hingga melakukan verifikasi berita yang sesuai Kode Etik Jurnalistik. Adanya protokol kesehatan yang menuntut meminimalisasi kontak fisik antara jurnalis dan narasumber demi mengurangi kemungkinan penularan virus Covid-19 menyebabkan penggunakan teknologi komunikasi berbasis video call sebagai mediator antara jurnalis dan narasumber. Tujuan penelitian ini adalah melihat perubahan cara kerja jurnalis yang memanfaatkan penggunaan aplikasi video call Zoom untuk menghasilkan karya jurnalistik yang tetap berkualitas. Penelitian dilakukan dengan metodologi kuantitatif menggunakan metode survei elektronik dengan teknik purposive sampling yang dianalisis dengan regresi sederhana. Penelitian yang dilakukan terhadap jurnalis berbagai media di DKI Jakarta menyimpulkan mayoritas jurnalis yang menggunakan aplikasi video call Zoom menyatakan aplikasi ini mudah digunakan, memenuhi kode etik jurnalistik, nyaman dan mudah digunakan untuk menghasilkan karya jurnalistik yang berkualitas.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"344 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122104196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.36441/mahardikaadiwidia.v1i1.466
Iin Soraya, Hifni Alifahmi
Banyak cara yang dilakukan oleh selebgram dalam mengenalkan, mempopulerkan, dan membangun citra diri atau personal branding. Salah satunya melalui media sosial instagram. Tujuan penelitian ini untuk mendeskripsikan proses front stage dan back stage dari konsep Dramaturgi dalam membentuk personal branding di instagram, untuk mendeskripsikan proses selebgram dalam membangun personal branding dengan menggunakan delapan konsep yang dapat membentuk personal branding di instagram, untuk memahami bentuk personal branding yang tercipta dari delapan konsep pembentukan personal branding dengan penggunaan media instagram. Teori yang di gunakan teori dramaturgi Erving Goffman dan delapan konsep personal branding Montoya. Hasil penelitian adalah: (1) proses front stage yaitu konsep dalam instagramnya yaitu memilih lokasi selalu di outdoor, style dengan konsep outdoor yang lebih casual. Proses back stage yaitu dengan ide ditentukan oleh sendiri dan tim, mulai dari penentuan tema konsep, ide dan pelaksanaan pembuatan konten; (2) delapan konsep personal branding dalam menciptakan konten instagram adalah positif, keceriaan, fun, kasual; (3) bentuk personal branding Sahril yang tercipta dari delapan konsep pembentukan personal branding dengan penggunaan media instagram yang paling menonjol adalah spesialisasi dari sisi konsep outdoor, fashion style kasual.
{"title":"Dramaturgi dalam Membentuk Personal Branding Selebgram","authors":"Iin Soraya, Hifni Alifahmi","doi":"10.36441/mahardikaadiwidia.v1i1.466","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidia.v1i1.466","url":null,"abstract":"Banyak cara yang dilakukan oleh selebgram dalam mengenalkan, mempopulerkan, dan membangun citra diri atau personal branding. Salah satunya melalui media sosial instagram. Tujuan penelitian ini untuk mendeskripsikan proses front stage dan back stage dari konsep Dramaturgi dalam membentuk personal branding di instagram, untuk mendeskripsikan proses selebgram dalam membangun personal branding dengan menggunakan delapan konsep yang dapat membentuk personal branding di instagram, untuk memahami bentuk personal branding yang tercipta dari delapan konsep pembentukan personal branding dengan penggunaan media instagram. Teori yang di gunakan teori dramaturgi Erving Goffman dan delapan konsep personal branding Montoya. Hasil penelitian adalah: (1) proses front stage yaitu konsep dalam instagramnya yaitu memilih lokasi selalu di outdoor, style dengan konsep outdoor yang lebih casual. Proses back stage yaitu dengan ide ditentukan oleh sendiri dan tim, mulai dari penentuan tema konsep, ide dan pelaksanaan pembuatan konten; (2) delapan konsep personal branding dalam menciptakan konten instagram adalah positif, keceriaan, fun, kasual; (3) bentuk personal branding Sahril yang tercipta dari delapan konsep pembentukan personal branding dengan penggunaan media instagram yang paling menonjol adalah spesialisasi dari sisi konsep outdoor, fashion style kasual.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117046489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.36441/mahardikaadiwidia.v1i1.388
Pramudita Munandar
One way to introduce a product to the wider community is through advertising. Advertising is needed to continuously inform product features and benefits, create preferences, and remind and place product brands in consumers' minds. many symbols and signs are used to convey messages In an advertising Likewise, in the Sprite advertisement "In fact Nyegerin" which does not use the person model, many symbols and signs are used to convey messages. Therefore, the researcher is interested in exploring the meaning of the message contained in the Sprite advertisement "In fact Nyegerin". The framework of thinking in this study is to interpret meaning using Roland Barthes' semiotic scheme where two stages of meaning are used, namely denotation and connotation to identify the meaning of messages from various scenes in the Sprite advertisement "Nyatanya Nyegerin". The primary data of this research is the Sprite tv advertisement video “Nyatanya Nyegerin” and the secondary data is the result of interviews with representatives from PT Coca Cola Amatil Indonesia. The main finding of this research is that the meaning of the message contained in the Sprite advertisement “Nyatanya Nyegerin” is: Sprite in reality, and not nonsense, is a drink that brings various goodness, is refreshing, purely healthy and is the drink of choice for young people. The meaning of this message is reflected either explicitly or implicitly from the symbols and signs identified in the Sprite advertisement "In fact Nyegerin". These symbols and signs, which are almost all non-human (not people/models), are very effective in building the construction of reality that the Sprite advertisement communicates
{"title":"Makna Pesan Komunikasi Iklan Minuman “Sprite” dengan Pendekatan Roland Barthes","authors":"Pramudita Munandar","doi":"10.36441/mahardikaadiwidia.v1i1.388","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidia.v1i1.388","url":null,"abstract":"One way to introduce a product to the wider community is through advertising. Advertising is needed to continuously inform product features and benefits, create preferences, and remind and place product brands in consumers' minds. many symbols and signs are used to convey messages In an advertising Likewise, in the Sprite advertisement \"In fact Nyegerin\" which does not use the person model, many symbols and signs are used to convey messages. Therefore, the researcher is interested in exploring the meaning of the message contained in the Sprite advertisement \"In fact Nyegerin\". The framework of thinking in this study is to interpret meaning using Roland Barthes' semiotic scheme where two stages of meaning are used, namely denotation and connotation to identify the meaning of messages from various scenes in the Sprite advertisement \"Nyatanya Nyegerin\". The primary data of this research is the Sprite tv advertisement video “Nyatanya Nyegerin” and the secondary data is the result of interviews with representatives from PT Coca Cola Amatil Indonesia. The main finding of this research is that the meaning of the message contained in the Sprite advertisement “Nyatanya Nyegerin” is: Sprite in reality, and not nonsense, is a drink that brings various goodness, is refreshing, purely healthy and is the drink of choice for young people. The meaning of this message is reflected either explicitly or implicitly from the symbols and signs identified in the Sprite advertisement \"In fact Nyegerin\". These symbols and signs, which are almost all non-human (not people/models), are very effective in building the construction of reality that the Sprite advertisement communicates","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114723261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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