Pub Date : 2022-01-02DOI: 10.36441/mahardikaadiwidia.v1i1.388
Pramudita Munandar
One way to introduce a product to the wider community is through advertising. Advertising is needed to continuously inform product features and benefits, create preferences, and remind and place product brands in consumers' minds. many symbols and signs are used to convey messages In an advertising Likewise, in the Sprite advertisement "In fact Nyegerin" which does not use the person model, many symbols and signs are used to convey messages. Therefore, the researcher is interested in exploring the meaning of the message contained in the Sprite advertisement "In fact Nyegerin". The framework of thinking in this study is to interpret meaning using Roland Barthes' semiotic scheme where two stages of meaning are used, namely denotation and connotation to identify the meaning of messages from various scenes in the Sprite advertisement "Nyatanya Nyegerin". The primary data of this research is the Sprite tv advertisement video “Nyatanya Nyegerin” and the secondary data is the result of interviews with representatives from PT Coca Cola Amatil Indonesia. The main finding of this research is that the meaning of the message contained in the Sprite advertisement “Nyatanya Nyegerin” is: Sprite in reality, and not nonsense, is a drink that brings various goodness, is refreshing, purely healthy and is the drink of choice for young people. The meaning of this message is reflected either explicitly or implicitly from the symbols and signs identified in the Sprite advertisement "In fact Nyegerin". These symbols and signs, which are almost all non-human (not people/models), are very effective in building the construction of reality that the Sprite advertisement communicates
{"title":"Makna Pesan Komunikasi Iklan Minuman “Sprite” dengan Pendekatan Roland Barthes","authors":"Pramudita Munandar","doi":"10.36441/mahardikaadiwidia.v1i1.388","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidia.v1i1.388","url":null,"abstract":"One way to introduce a product to the wider community is through advertising. Advertising is needed to continuously inform product features and benefits, create preferences, and remind and place product brands in consumers' minds. many symbols and signs are used to convey messages In an advertising Likewise, in the Sprite advertisement \"In fact Nyegerin\" which does not use the person model, many symbols and signs are used to convey messages. Therefore, the researcher is interested in exploring the meaning of the message contained in the Sprite advertisement \"In fact Nyegerin\". The framework of thinking in this study is to interpret meaning using Roland Barthes' semiotic scheme where two stages of meaning are used, namely denotation and connotation to identify the meaning of messages from various scenes in the Sprite advertisement \"Nyatanya Nyegerin\". The primary data of this research is the Sprite tv advertisement video “Nyatanya Nyegerin” and the secondary data is the result of interviews with representatives from PT Coca Cola Amatil Indonesia. The main finding of this research is that the meaning of the message contained in the Sprite advertisement “Nyatanya Nyegerin” is: Sprite in reality, and not nonsense, is a drink that brings various goodness, is refreshing, purely healthy and is the drink of choice for young people. The meaning of this message is reflected either explicitly or implicitly from the symbols and signs identified in the Sprite advertisement \"In fact Nyegerin\". These symbols and signs, which are almost all non-human (not people/models), are very effective in building the construction of reality that the Sprite advertisement communicates","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114723261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.36441/mahardikaadiwidia.v1i1.389
Tata Martadinata
Ahmadiyya introduces his teachings and communicates with fellow organization members through the media, one of which is the Muslim Television of Ahmadiyya (MTA). MTA tries to frame an information so that it creates the meaning desired by this organization. The purpose of this study is to know the meaning construction of revelations broadcast on the talk show program on the MTA with the Framing approach, and to know the framing of the Essence of Islamic Teaching talk show broadcast on the MTA International channel with Gamson and Mondigliani framing analysis. The result of the research is that MTA positions Wahyu as a means of connecting God and his servant. Regarding this, the door is believed to be still open and will never be closed. Because from the aspects conveyed by the media, all of them indicate that revelation will continue to exist at various levels. MTA with its program has proven that there is a construction of the meaning of revelations broadcast in the talk show of the Essence of Islamic Teachings in the form of: Define Problems, Diagnose Causes, Make Moral Judgment, Treatment Recommendations and in the form of Metaphors, Catchphrases, Depiction, Exemplar, Visual Images, Roots, Appeal to Principles, Consequences.
{"title":"Konstruksi Makna Wahyu pada Channel Youtube MTA Internasional Berdasarkan Analisis Framing Robert N. Entman","authors":"Tata Martadinata","doi":"10.36441/mahardikaadiwidia.v1i1.389","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidia.v1i1.389","url":null,"abstract":"Ahmadiyya introduces his teachings and communicates with fellow organization members through the media, one of which is the Muslim Television of Ahmadiyya (MTA). MTA tries to frame an information so that it creates the meaning desired by this organization. The purpose of this study is to know the meaning construction of revelations broadcast on the talk show program on the MTA with the Framing approach, and to know the framing of the Essence of Islamic Teaching talk show broadcast on the MTA International channel with Gamson and Mondigliani framing analysis. The result of the research is that MTA positions Wahyu as a means of connecting God and his servant. Regarding this, the door is believed to be still open and will never be closed. Because from the aspects conveyed by the media, all of them indicate that revelation will continue to exist at various levels. MTA with its program has proven that there is a construction of the meaning of revelations broadcast in the talk show of the Essence of Islamic Teachings in the form of: Define Problems, Diagnose Causes, Make Moral Judgment, Treatment Recommendations and in the form of Metaphors, Catchphrases, Depiction, Exemplar, Visual Images, Roots, Appeal to Principles, Consequences.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117160078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.36441/mahardikaadiwidia.v1i1.390
Dwi Cahyo Utomo Wardhono
This study aims to describe more deeply the characteristics of a virtual opinion leader in the whatsapp group. The theory used in this study is Computer Mediated Communication (CMC). WhatsApp group admin is an opinion leader in cyberspace (online) where his opinion can determine the formation of opinions of group members or followers to take further action in the real world (offline) and as if the group members are powerless to reject information or opinions that have been submitted by group admins. The results of this study indicate that there are several characteristics of offline opinion leaders that have no effect or are different from the characteristics of online opinion leaders. Among these are the level of education and the level of socio-economic status that is higher than the other members. In the online world, the level of participation and creativity is prioritized as the characteristics of a virtual opinion leader, because these two things can reflect an ideal virtual opinion leader.
{"title":"Karakteristik Virtual Opinion Leader dalam Grup Whatsapp Uber Condet Bersatu","authors":"Dwi Cahyo Utomo Wardhono","doi":"10.36441/mahardikaadiwidia.v1i1.390","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidia.v1i1.390","url":null,"abstract":"This study aims to describe more deeply the characteristics of a virtual opinion leader in the whatsapp group. The theory used in this study is Computer Mediated Communication (CMC). WhatsApp group admin is an opinion leader in cyberspace (online) where his opinion can determine the formation of opinions of group members or followers to take further action in the real world (offline) and as if the group members are powerless to reject information or opinions that have been submitted by group admins. The results of this study indicate that there are several characteristics of offline opinion leaders that have no effect or are different from the characteristics of online opinion leaders. Among these are the level of education and the level of socio-economic status that is higher than the other members. In the online world, the level of participation and creativity is prioritized as the characteristics of a virtual opinion leader, because these two things can reflect an ideal virtual opinion leader.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128422140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.36441/mahardikaadiwidia.v1i1.465
Ghifary Muhamad Arasta, Ridzky Rinanto Sigit
This research starts from the issue of press freedom in Indonesia and the rubber articles in the ITE Law, which can silence press freedom in Indonesia. Judging from the trend of attempts to criminalize journalists online using the rubber articles of the ITE Law in recent years. Instead of fixing and revising the rubber articles in the ITE Law, the Ministry of Communication and Information Technology is suspected of trying to dampen discourse on the revision of the ITE Law by collecting media news about the ITE Law, which is available on the kominfo.go.id website under the category 'media spotlight'. The purpose of this research is to understand the news discourse framing of the ITE Law in the 'media spotlight' category of the Kominfo website before and after the revision of the ITE Law is passed, as well as to reveal the framing used by the Ministry of Communication and Information as the hegemony of power in selecting of news discourse on the ITE Law on the Kominfo website. This research uses a critical paradigm, with a descriptive qualitative research approach using the analysis of the four functions of Entman framing and cascading network activation. The results showed that there were differences in the news framing of the ITE Law on the Kominfo website in the 'media spotlight' category. Hegemony was carried out to strengthen government dominance through its repressive tools, namely the ITE Law.
{"title":"Hegemoni Kekuasaan Dalam Pemilihan Wacana Berita UU ITE Pada Website Kementrian Komunikasi dan Informasi","authors":"Ghifary Muhamad Arasta, Ridzky Rinanto Sigit","doi":"10.36441/mahardikaadiwidia.v1i1.465","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidia.v1i1.465","url":null,"abstract":"This research starts from the issue of press freedom in Indonesia and the rubber articles in the ITE Law, which can silence press freedom in Indonesia. Judging from the trend of attempts to criminalize journalists online using the rubber articles of the ITE Law in recent years. Instead of fixing and revising the rubber articles in the ITE Law, the Ministry of Communication and Information Technology is suspected of trying to dampen discourse on the revision of the ITE Law by collecting media news about the ITE Law, which is available on the kominfo.go.id website under the category 'media spotlight'. The purpose of this research is to understand the news discourse framing of the ITE Law in the 'media spotlight' category of the Kominfo website before and after the revision of the ITE Law is passed, as well as to reveal the framing used by the Ministry of Communication and Information as the hegemony of power in selecting of news discourse on the ITE Law on the Kominfo website. This research uses a critical paradigm, with a descriptive qualitative research approach using the analysis of the four functions of Entman framing and cascading network activation. The results showed that there were differences in the news framing of the ITE Law on the Kominfo website in the 'media spotlight' category. Hegemony was carried out to strengthen government dominance through its repressive tools, namely the ITE Law.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133976363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-02DOI: 10.36441/mahardikaadiwidia.v1i1.464
Fitri Argarini, Dessy Andamisari
This research is focused on the implementation of PT Gojek Indonesia's Cyber PR in supporting the company's image. The purpose of this study is to understand how the implementation of PT Gojek Indonesia's Cyber Public Relations in supporting the company's image and how to overcome competition with other online transportation companies. Cyber PR in its implementation involves the interaction of message dissemination (Cutlip et al.), namely 7C consists of, Credibility, Context, Content, Clarity, Continuity and consistency, Channel, Capability of the audience. In supporting the image, one of the factors needed is service (core service, facilitating service, supporting service). The paradigm in this study is post positivism. The method used is descriptive qualitative and data collection is done by interviewing key informants and non-key informants, observation, and literature study. The results of the study show that the implementation of Cyber Public Relations using online media has the advantage that it is more measurable (can be seen by followers), targeted and effective (accurately achieving goals). In supporting the company's image, Public Relations of PT Gojek Indonesia implements by utilizing internet technology through social media that is easily accessible to the public with innovative content aimed at getting a positive response so that Gojek is always remembered and close to the hearts of the public. 2. In overcoming competition, Public Relations PT Gojek Indonesia always innovates with support services or services that differentiate them from competitors.
{"title":"Strategi Cyber Public Relations PT Gojek Indonesia","authors":"Fitri Argarini, Dessy Andamisari","doi":"10.36441/mahardikaadiwidia.v1i1.464","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidia.v1i1.464","url":null,"abstract":"This research is focused on the implementation of PT Gojek Indonesia's Cyber PR in supporting the company's image. The purpose of this study is to understand how the implementation of PT Gojek Indonesia's Cyber Public Relations in supporting the company's image and how to overcome competition with other online transportation companies. Cyber PR in its implementation involves the interaction of message dissemination (Cutlip et al.), namely 7C consists of, Credibility, Context, Content, Clarity, Continuity and consistency, Channel, Capability of the audience. In supporting the image, one of the factors needed is service (core service, facilitating service, supporting service). The paradigm in this study is post positivism. The method used is descriptive qualitative and data collection is done by interviewing key informants and non-key informants, observation, and literature study. The results of the study show that the implementation of Cyber Public Relations using online media has the advantage that it is more measurable (can be seen by followers), targeted and effective (accurately achieving goals). In supporting the company's image, Public Relations of PT Gojek Indonesia implements by utilizing internet technology through social media that is easily accessible to the public with innovative content aimed at getting a positive response so that Gojek is always remembered and close to the hearts of the public. 2. In overcoming competition, Public Relations PT Gojek Indonesia always innovates with support services or services that differentiate them from competitors.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129773874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：