Pub Date : 2023-08-11DOI: 10.36441/mahardikaadiwidi.v2i2.1731
Richo Kesatria Eka Putra
Research with the title data-driven journalism this Tempo aims to find out why and how to digitize media used in data journalism on data-driven Journalism Tempo. This research uses qualitative methods and uses new media theory, mediamorphosis theory, and the concept of journalism data to analyze research and achieve these goals. The results of this study show Tempo applies data journalism in its investigations in order to assert differentiation; in line with their vision of media digitization, and in order to maximize the end result of the content. The application of media digitization and data journalism also influences the adjustment of thinking patterns in the ranks of the public editor. The conclusion of this research is that Tempo has a vision for the process of media digitization that they do. The existence of data-driven journalism is in line with Tempo's digitalization vision. This is confirmed by the presence of an application that offers creative space for data-based investigative content. The application can become Tempo's support in attracting a number of millennial generation readers for the sake of supporting the sustainability of the media.
{"title":"Data-Driven Journalism Media","authors":"Richo Kesatria Eka Putra","doi":"10.36441/mahardikaadiwidi.v2i2.1731","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i2.1731","url":null,"abstract":"Research with the title data-driven journalism this Tempo aims to find out why and how to digitize media used in data journalism on data-driven Journalism Tempo. This research uses qualitative methods and uses new media theory, mediamorphosis theory, and the concept of journalism data to analyze research and achieve these goals. The results of this study show Tempo applies data journalism in its investigations in order to assert differentiation; in line with their vision of media digitization, and in order to maximize the end result of the content. The application of media digitization and data journalism also influences the adjustment of thinking patterns in the ranks of the public editor. The conclusion of this research is that Tempo has a vision for the process of media digitization that they do. The existence of data-driven journalism is in line with Tempo's digitalization vision. This is confirmed by the presence of an application that offers creative space for data-based investigative content. The application can become Tempo's support in attracting a number of millennial generation readers for the sake of supporting the sustainability of the media.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"159 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121503639","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-11DOI: 10.36441/mahardikaadiwidi.v2i2.1730
Anton Ishaq, Eko Hari Saksono
The development of digital technology which is so rapid at this time has an impact on changes in various lines of society. One of the changes in behavior and new habits can be seen in how people interact with various digital technology platforms that are used as channels of communication and socialization. Through these various digital platforms, the public can not only easily obtain information, but can also process and produce information. The change in role from consumer to producer is one of the influences of technology that drives society today to be in the information society era. However, user-generated content basically generates huge profits for social media operators through user-produced content and of course, also comes from advertisements. This monetization is perceived by users as an opportunity to earn income through social media. Thus, users are competing in various ways to produce content in order to achieve monetization in accordance with the terms and conditions of social media operators. On the one hand, it seems that these social media users are not aware that their existence in social media is basically an instrument of the system contained in social media itself. The data in this article was carried out by analyzing a number of YouTube application YouTuber accounts and conducting an analysis. A case study approach to see how the phenomenon of digital capitalization through YouTube is carried out by social media operators. Furthermore, the results of the analysis are examined with the one-dimensional human perspective of Herbert Marcuse
{"title":"Kapitalisme Digital dalam Media Sosial Youtube: Kritik Terhadap Perkembangan Teknologi Digital Berdasarkan Pemikiran Herbert Marcuse","authors":"Anton Ishaq, Eko Hari Saksono","doi":"10.36441/mahardikaadiwidi.v2i2.1730","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i2.1730","url":null,"abstract":"The development of digital technology which is so rapid at this time has an impact on changes in various lines of society. One of the changes in behavior and new habits can be seen in how people interact with various digital technology platforms that are used as channels of communication and socialization. Through these various digital platforms, the public can not only easily obtain information, but can also process and produce information. The change in role from consumer to producer is one of the influences of technology that drives society today to be in the information society era. However, user-generated content basically generates huge profits for social media operators through user-produced content and of course, also comes from advertisements. This monetization is perceived by users as an opportunity to earn income through social media. Thus, users are competing in various ways to produce content in order to achieve monetization in accordance with the terms and conditions of social media operators. On the one hand, it seems that these social media users are not aware that their existence in social media is basically an instrument of the system contained in social media itself. The data in this article was carried out by analyzing a number of YouTube application YouTuber accounts and conducting an analysis. A case study approach to see how the phenomenon of digital capitalization through YouTube is carried out by social media operators. Furthermore, the results of the analysis are examined with the one-dimensional human perspective of Herbert Marcuse","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127513306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-11DOI: 10.36441/mahardikaadiwidi.v2i2.1732
Geofakta Razali
This research is a conceptual study that produces an understanding of pluralism that can be obtained through the communication actors of cross-dressing artists. This representation has an effect on the acceptance and acknowledgment of the plurality point of view in creating an attitude of respect for differences. Using the concept of recognition from Axel Honneth which provides an overview of social relations built on intersubjective grammar that influences human insight about differences. The researcher uses a qualitative method with a critical methodology to the form of practical dialectics and the theory of cross-dressing art performers, starting from their appreciation of themselves, and their communication behavior and social actions for a moral acceptance that is not in the realm of relativism or absolutism, but on recognition. So that intolerance can be reduced through an attitude of respect for the existence of others.
{"title":"Pengakuan Sosial dan Nilai Pluralitas dalam Komunikasi Seni Lintas Busana Kontemporer","authors":"Geofakta Razali","doi":"10.36441/mahardikaadiwidi.v2i2.1732","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i2.1732","url":null,"abstract":"This research is a conceptual study that produces an understanding of pluralism that can be obtained through the communication actors of cross-dressing artists. This representation has an effect on the acceptance and acknowledgment of the plurality point of view in creating an attitude of respect for differences. Using the concept of recognition from Axel Honneth which provides an overview of social relations built on intersubjective grammar that influences human insight about differences. The researcher uses a qualitative method with a critical methodology to the form of practical dialectics and the theory of cross-dressing art performers, starting from their appreciation of themselves, and their communication behavior and social actions for a moral acceptance that is not in the realm of relativism or absolutism, but on recognition. So that intolerance can be reduced through an attitude of respect for the existence of others.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"215 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123065834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-11DOI: 10.36441/mahardikaadiwidi.v2i2.1602
Pepen Sumirat
This research aims at analyzing some of the influences of Advertising (X1), Personal Selling (X2), Sales Promotion (X3) as independent variables, either independently or individually concerning Decision for Lectures (Y) as the independent variables in STIKOM Prosia. The research uses a survey method with the application of the association as a result of using quantitative data, whereas the research describes the relationship between the dependent variable (Independent Decision and Sales Promotion) through the testing of the hypothesis. The questionnaire given to the respondent responders was made sideways by looking at the actual conditions behind the adoption of the second category of conditioning, personal selling, sales promotion, and institutional study. The data is collected in a conversation with weights that vary based on the response of the respondent for a valid test and reliability. testing of the prerequisite using a multiple correlations which aims to find the relationship between the two and the free variable (X) against the dependent variable (Y). The results of the study with the title of Affairs Advertising, Personal Selling, and Sales Promotion on the Decision for Lecture in STIKOM Prosia can be said to have a significant effect
本研究旨在分析广告(X1)、个人销售(X2)、促销(X3)作为自变量对STIKOM Prosia中Decision for Lectures (Y)作为自变量的影响，无论是独立的还是单独的。本研究采用调查法，由于使用了定量数据而应用了关联，而本研究则通过对假设的检验来描述因变量(独立决策与促销)之间的关系。给应答应答者的问卷是侧身制作的，考察了采用第二类调节、个人销售、促销和制度研究背后的实际情况。数据是在会话中收集的，其权重根据应答者的响应而变化，以进行有效的测试和可靠性。使用多重相关性测试先决条件，旨在找到两者之间的关系以及自由变量(X)与因变量(Y)之间的关系。标题为“事务广告，个人销售和促销对STIKOM Prosia讲座决策的影响”的研究结果可以说具有显着作用
{"title":"Pengaruh Advertising, Personal Selling dan Sales Promotion terhadap Keputusan Mahasiswa untuk Kuliah di STIKOM PROSIA","authors":"Pepen Sumirat","doi":"10.36441/mahardikaadiwidi.v2i2.1602","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i2.1602","url":null,"abstract":"This research aims at analyzing some of the influences of Advertising (X1), Personal Selling (X2), Sales Promotion (X3) as independent variables, either independently or individually concerning Decision for Lectures (Y) as the independent variables in STIKOM Prosia. The research uses a survey method with the application of the association as a result of using quantitative data, whereas the research describes the relationship between the dependent variable (Independent Decision and Sales Promotion) through the testing of the hypothesis. The questionnaire given to the respondent responders was made sideways by looking at the actual conditions behind the adoption of the second category of conditioning, personal selling, sales promotion, and institutional study. The data is collected in a conversation with weights that vary based on the response of the respondent for a valid test and reliability. testing of the prerequisite using a multiple correlations which aims to find the relationship between the two and the free variable (X) against the dependent variable (Y). The results of the study with the title of Affairs Advertising, Personal Selling, and Sales Promotion on the Decision for Lecture in STIKOM Prosia can be said to have a significant effect","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"139 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127383206","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-22DOI: 10.36441/mahardikaadiwidi.v2i1.764
Cindy Riona Pasaribu, Eko Hari Saksono
This research was conducted with the background of analyzing the organization communication flow in the Ministry of Tourism and Creative Economy / Tourism and Creative Economy Agency (Kemenparekraf / Baparekraf) after the simplification of bureaucracy. There are three dimensions to the flow of communication, which are: downward communication, upward communication and horizonal communication. The flow of communication in bureaucratic organizations is determined by the existence of ideal bureaucratic principles according to Max Weber which include clear hierarchy, division of labor and centralization of decision-making and power. This research used quantitative methodology and using descriptive research. The population in this study amounted to 367 government employees which affected by bureaucratic simplification. Authors used Yamane formula and accidental sampling technique to get a sample of 78 peoples. The study concluded that horizontal communication occurs more in organizations, while downward communication that characterizes the ideal bureaucracy shows fewer numbers so that it requires evaluation of strengthening bureaucratic communication to strengthen the organization in the future.
{"title":"Analisis Aliran Komunikasi Paska Penyederhanaan Birokrasi Studi Kasus pada Kementerian Pariwisata dan Ekonomi Kreatif/ Badan Pariwisata dan Ekonomi Kreatif (Kemenparekraf/ Baparekraf)","authors":"Cindy Riona Pasaribu, Eko Hari Saksono","doi":"10.36441/mahardikaadiwidi.v2i1.764","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i1.764","url":null,"abstract":"This research was conducted with the background of analyzing the organization communication flow in the Ministry of Tourism and Creative Economy / Tourism and Creative Economy Agency (Kemenparekraf / Baparekraf) after the simplification of bureaucracy. There are three dimensions to the flow of communication, which are: downward communication, upward communication and horizonal communication. The flow of communication in bureaucratic organizations is determined by the existence of ideal bureaucratic principles according to Max Weber which include clear hierarchy, division of labor and centralization of decision-making and power. This research used quantitative methodology and using descriptive research. The population in this study amounted to 367 government employees which affected by bureaucratic simplification. Authors used Yamane formula and accidental sampling technique to get a sample of 78 peoples. The study concluded that horizontal communication occurs more in organizations, while downward communication that characterizes the ideal bureaucracy shows fewer numbers so that it requires evaluation of strengthening bureaucratic communication to strengthen the organization in the future.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131166909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.36441/mahardikaadiwidi.v2i1.1211
Ade Leasfita, Refani Elysa
Youtube is one of society's digital platforms with this digital media era making it easy for anyone to create messages and spread messages, finally the term youtuber also appears. One of the people who can be said to be a youtuber is Andi SS, he is a youtuber with mystery-themed content, conspiracy theories, and discusses news that is viral among the world. This study uses a qualitative research type. Research data were collected through interviews and observations. The theory used in this research is informative. The results of this study indicate that mystery content has a role in the formation of personal branding. Content has a big role in delivering messages, ideas, and ideas, message topics, and in easy-to-understand language. In distributing this content, YouTuber AndinSS utilizes digital media, namely YouTuber
{"title":"Peran Konten Misteri Dalam Pembentukan Personal Branding Youtuber","authors":"Ade Leasfita, Refani Elysa","doi":"10.36441/mahardikaadiwidi.v2i1.1211","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i1.1211","url":null,"abstract":"Youtube is one of society's digital platforms with this digital media era making it easy for anyone to create messages and spread messages, finally the term youtuber also appears. One of the people who can be said to be a youtuber is Andi SS, he is a youtuber with mystery-themed content, conspiracy theories, and discusses news that is viral among the world. This study uses a qualitative research type. Research data were collected through interviews and observations. The theory used in this research is informative. The results of this study indicate that mystery content has a role in the formation of personal branding. Content has a big role in delivering messages, ideas, and ideas, message topics, and in easy-to-understand language. In distributing this content, YouTuber AndinSS utilizes digital media, namely YouTuber","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114053737","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.36441/mahardikaadiwidi.v2i1.1021
Mochamad Husni, Algooth Putranto
The national palm oil industry is increasingly becoming the government's attention. In the midst of opinions about the dominance of big companies and the weak image of smallholder oil palm plantations, demonstrations triggered by the scarcity of cooking oil show the figure of Indonesian oil palm farmers. This study wants to explore how the media constructs the reality of oil palm farmers. The theory used is the social constructions of reality Peter L. Berger and Thomas Luckmann. While the descriptive qualitative research approach uses the semiotic analysis method of Charles Sanders Peirce. The data analysis technique used non-participant observation and secondary documents. The results of the research on the Naga Naga Naga film with the main character Nagabonar concluded that there is a semion with an interpretation of oil palm farmers. With the triangle of meaning method, oil palm farmers are constructed as people who are economically prosperous, have high nationalism, and have intelligent thoughts even though they are not formally educated. This study is also a reflection on the reality that occurs in the community.
国家棕榈油产业日益受到政府的重视。在人们对大公司的主导地位和小农油棕种植园的弱势形象的看法中，因食用油短缺引发的示威活动展示了印尼油棕种植者的身影。本研究旨在探讨媒体如何建构油棕农民的现实。所使用的理论是Peter L. Berger和Thomas Luckmann的现实的社会建构。而描述性定性研究方法则采用查尔斯·桑德斯·皮尔斯的符号学分析方法。数据分析技术采用非参与者观察和二手文献。对以Nagabonar为主角的《那迦那迦》电影的研究结果得出结论:有一个部分是对油棕农民的解释。通过意义三角法，油棕农民虽然没有受过正规教育，但却被塑造成经济富裕、民族主义程度高、思想聪明的人群。这项研究也是对社区中发生的现实的反思。
{"title":"Konstruksi Realitas Petani Kelapa Sawit Dalam Film Naga Naga Naga: Analisis Semiotika Charles S. Peirce","authors":"Mochamad Husni, Algooth Putranto","doi":"10.36441/mahardikaadiwidi.v2i1.1021","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i1.1021","url":null,"abstract":"The national palm oil industry is increasingly becoming the government's attention. In the midst of opinions about the dominance of big companies and the weak image of smallholder oil palm plantations, demonstrations triggered by the scarcity of cooking oil show the figure of Indonesian oil palm farmers. This study wants to explore how the media constructs the reality of oil palm farmers. The theory used is the social constructions of reality Peter L. Berger and Thomas Luckmann. While the descriptive qualitative research approach uses the semiotic analysis method of Charles Sanders Peirce. The data analysis technique used non-participant observation and secondary documents. The results of the research on the Naga Naga Naga film with the main character Nagabonar concluded that there is a semion with an interpretation of oil palm farmers. With the triangle of meaning method, oil palm farmers are constructed as people who are economically prosperous, have high nationalism, and have intelligent thoughts even though they are not formally educated. This study is also a reflection on the reality that occurs in the community.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134188494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.36441/mahardikaadiwidi.v2i1.765
Inge Bunga Mira Dewi, M. Poernomo
ABSTRAKPenelitian ini bertujuan untuk mengetahui gambaran peranan komunikasi organisasi yang dilakukan Kepala Sekolah dalam meningkatkan kinerja guru di SMK Bina Rahayu Depok. Metode Penelitian menggunakan pendekatan deskriptif kualitatif dengan jenis penelitian kualitatif. Data dikumpulkan dengan wawancara kepada 7 orang informan. Sample ditentukan dengan teknik wawancara, observasi dan dokumentasi. Analisis data menggunakan teknik deskriptif kualitatif dengan mendeskripsikan data-data yang ditemukan kemudian disusun dengan sistematis lalu ditarik kesimpulan.Hasil penelitian menunjukan peran komunikasi organisasi yang dilakukan kepala sekolah di SMK Bina Rahayu Depok sudah berjalan dengan baik, komunikasi organisasi kepala sekolah dapat mempengaruhi setiap kinerja guru berdasarkan peraannya sebagai informatif, regulatif, persuasif,ndan integratif berupa salauran informasi, perintah, tugas, masukan, arahan serta aturan yang diberikan kepada semua guru pengajar agar tujuan pendidikan dapat tercapai.
本研究旨在概述校长在SMK Bina Rahayu Depok教师绩效方面所发挥的组织沟通作用。研究方法采用定性描述性质的研究类型。数据是通过对7名告密者的采访收集的。样本是通过采访、观察和文档来确定的。通过描述所发现的数据并系统地组织和得出结论来分析数据。研究结果显示组织沟通的角色做校长在高中建立书上Depok已经顺利沟通,组织校长绩效影响每个老师根据peraannya作为调控有用,有说服力,上士整合salauran信息、输入命令、任务以及规则赋予的所有教师的指导教师才能达到教育的目的。
{"title":"Peran Komunikasi Organisasi Kepala Sekolah Dalam Meningkatkan Kinerja Guru Di SMK Bina Rahayu Depok","authors":"Inge Bunga Mira Dewi, M. Poernomo","doi":"10.36441/mahardikaadiwidi.v2i1.765","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i1.765","url":null,"abstract":"ABSTRAKPenelitian ini bertujuan untuk mengetahui gambaran peranan komunikasi organisasi yang dilakukan Kepala Sekolah dalam meningkatkan kinerja guru di SMK Bina Rahayu Depok. Metode Penelitian menggunakan pendekatan deskriptif kualitatif dengan jenis penelitian kualitatif. Data dikumpulkan dengan wawancara kepada 7 orang informan. Sample ditentukan dengan teknik wawancara, observasi dan dokumentasi. Analisis data menggunakan teknik deskriptif kualitatif dengan mendeskripsikan data-data yang ditemukan kemudian disusun dengan sistematis lalu ditarik kesimpulan.Hasil penelitian menunjukan peran komunikasi organisasi yang dilakukan kepala sekolah di SMK Bina Rahayu Depok sudah berjalan dengan baik, komunikasi organisasi kepala sekolah dapat mempengaruhi setiap kinerja guru berdasarkan peraannya sebagai informatif, regulatif, persuasif,ndan integratif berupa salauran informasi, perintah, tugas, masukan, arahan serta aturan yang diberikan kepada semua guru pengajar agar tujuan pendidikan dapat tercapai. ","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129574521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-30DOI: 10.36441/mahardikaadiwidi.v2i1.1210
Pepen Sumirat
Koes Plus was founded in 1969, previously known as Koes Brothers, is a band whose songs are often heard. Even though it is classified as “old school”, its existence is still felt by looking at the loyalty of fans from the young to the elderly. It can be proven by the establishment of successor bands to the formed community. Also the songs have been re-sung by today's singers. Koes Plus proves that it can maintain its image until now. The purpose of this study was to measure the influence of the image of the Koes Plus band on fan loyalty in Bandung Koes Plus Community in 2019.This study uses a quantitative approach, survey method with simple random sampling technique in 95 respondents as a sample. SPSS 25.0 is software used in data analysis techniques. The results of this study prove that there is a significant positive effect of Koes Plus Band Image on Fan Loyalty in Bandung Koes Plus Community (BKPC) by 51% (Coefficient of Determination)
Koes Plus成立于1969年，前身为Koes Brothers，是一支歌曲经常被听到的乐队。尽管它被归类为“老派”，但从年轻到老年的粉丝忠诚度来看，它仍然存在。这可以通过建立已形成的社区的继承带来证明。这些歌曲也被今天的歌手重新演唱。Koes Plus证明了它可以保持到现在的形象。本研究的目的是衡量2019年万隆Koes Plus社区Koes Plus乐队形象对粉丝忠诚度的影响。本研究采用定量方法，采用简单随机抽样技术的调查方法，以95名受访者为样本。SPSS 25.0是用于数据分析技术的软件。本研究结果证明，在万隆Koes Plus社区(BKPC)中，Koes Plus Band Image对粉丝忠诚度有51%的显著正向影响(决定系数)。
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Pub Date : 2022-11-30DOI: 10.36441/mahardikaadiwidi.v2i1.1206
Adevy Vanie, Marthalinda Meviana
Toxic masculinity is interpreted from the character of masculinity in general but is carried out in a very excessive manner so as to harm others around him, as in this film which reflects the life of the male main character who always puts his emotions first and commits violence. John Fiske's semiotic analysis method with a qualitative approach through three levels of coding, namely the level of reality that can be judged from the environment and behavior, the level of representation that can be seen from the setting as well as the camera angle, and the level of ideology that can be judged from reality and representations that are described as ideological codes. The result of writing is that there are verbal and non-verbal signs such as facial expressions, gestures, conversations of the main character. The main character also seems to always prioritize emotion and violence in every problem solving, the opponent dominates the conversation, is more aggressive, rude, and wants to look macho to cover his shortcomings, which is a sign of the bad influence of masculinity domination that is forced, misunderstood and abused. As well as the ideology of individualism that does not care about its surroundings.
{"title":"Representasi Maskulinitas Toksik pada Tokoh Utama dalam Film \"Seperti Dendam, Rindu Harus Dibayar Tuntas\"","authors":"Adevy Vanie, Marthalinda Meviana","doi":"10.36441/mahardikaadiwidi.v2i1.1206","DOIUrl":"https://doi.org/10.36441/mahardikaadiwidi.v2i1.1206","url":null,"abstract":"Toxic masculinity is interpreted from the character of masculinity in general but is carried out in a very excessive manner so as to harm others around him, as in this film which reflects the life of the male main character who always puts his emotions first and commits violence. John Fiske's semiotic analysis method with a qualitative approach through three levels of coding, namely the level of reality that can be judged from the environment and behavior, the level of representation that can be seen from the setting as well as the camera angle, and the level of ideology that can be judged from reality and representations that are described as ideological codes. The result of writing is that there are verbal and non-verbal signs such as facial expressions, gestures, conversations of the main character. The main character also seems to always prioritize emotion and violence in every problem solving, the opponent dominates the conversation, is more aggressive, rude, and wants to look macho to cover his shortcomings, which is a sign of the bad influence of masculinity domination that is forced, misunderstood and abused. As well as the ideology of individualism that does not care about its surroundings.","PeriodicalId":164509,"journal":{"name":"Jurnal Mahardika Adiwidia","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125020896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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