{"title":"Los discursos comunicativos y sus relaciones con el consumo del siglo XXI","authors":"Luis Rodrigo Martín","doi":"10.7263/ADRESIC-007-03","DOIUrl":"https://doi.org/10.7263/ADRESIC-007-03","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123374067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Las estrategias publicitarias de los anunciantes españoles en los Social Media. El caso de Facebook","authors":"N. A. Vences","doi":"10.7263/adresic-009-04","DOIUrl":"https://doi.org/10.7263/adresic-009-04","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134541842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Responsabilidad Social Corporativa en el sector de la televisión","authors":"Virgilio Delgado Sierra, M. Pascual","doi":"10.7263/ADRESIC-005-01","DOIUrl":"https://doi.org/10.7263/ADRESIC-005-01","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114727473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Internet as an alternative distribution and communication channel for SMES producing quality agro-food products","authors":"C. R. Santos, M. C. Blanco","doi":"10.7263/ADRESIC-003-05","DOIUrl":"https://doi.org/10.7263/ADRESIC-003-05","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"113 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122885674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Responsabilidad Social Corporativa en el sector de la televisión. Un estudio longitudinal de las memorias de sostenibilidad.","authors":"V. Delgado, María Olarte","doi":"10.7263/ADR.RSC.006.006","DOIUrl":"https://doi.org/10.7263/ADR.RSC.006.006","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124195891","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"LA COMUNICACIÓN POLÍTICA DEL PRESIDENTE CLINTON. EL DISCURSO DEL ESTADO DE LA UNIÓN DE 1998.","authors":"José J. Sanmartín","doi":"10.7263/adresic-004-03","DOIUrl":"https://doi.org/10.7263/adresic-004-03","url":null,"abstract":"Clasificación JEL: M37, M38 Palabras clave: Presidente. Clinton. Retórica. Política. Marketing. Comunicación JEL Classification: M37, M38","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125573912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bases teóricas para el análisis del proceso orgánico de la narrativa colectiva y del storytelling publicitario","authors":"Alicia Tapia López, Javier Durán Gil-Casares","doi":"10.7263/adresic-015-04","DOIUrl":"https://doi.org/10.7263/adresic-015-04","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128749944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"El marketing sensorial y su eficacia en el contexto de una estrategia de comunicación diferencial para el lanzamiento de un perfume","authors":"Dolores Sánchez Ros, Victoria Labajo González","doi":"10.7263/ADRESIC-005-03","DOIUrl":"https://doi.org/10.7263/ADRESIC-005-03","url":null,"abstract":"Clasificación JEL: : D12, M31, M37 Palabras clave: Marketing sensorial, marketing experiencial, comportamiento del consumidor, perfumería selectiva JEL Classification: D12, M31, M37","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122203797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Blanca García Henche, Eva Marina Reinares Lara, Guillermo Armelini
{"title":"Ciclo de vida de los destinos turísticos y estrategias de comunicación: los casos de España y Chile","authors":"Blanca García Henche, Eva Marina Reinares Lara, Guillermo Armelini","doi":"10.7263/ADRESIC-007-05","DOIUrl":"https://doi.org/10.7263/ADRESIC-007-05","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114784962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Reputación corporativa de marcas globales del sector de la cerveza: el caso Heineken","authors":"A. Molina, P. Funes","doi":"10.7263/adresic-015-05","DOIUrl":"https://doi.org/10.7263/adresic-015-05","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123513540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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