{"title":"Investigación sobre la eficacia de la publicidad en videojuegos: estado de la cuestión","authors":"J. Parreño, J. Manzano, R. Pérez","doi":"10.7263/ADR.RSC.007.02","DOIUrl":"https://doi.org/10.7263/ADR.RSC.007.02","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124636663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nuria Ramos Vecino, Antonio Fernández Portillo, Manuel Almodóvar González
espanolObjetivo: Los metodos de gestion moderna y las constantes innovaciones en el ambito empresarial, exigen que a los territorios se les trate tambien como productos. Debido a esto,surgen unas estrategias derivadas del marketing, pero aplicadas a la era digital en la que nos encontramos. Es lo que se llama marketing digital y resulta muy util e indispensable en la gestion de los territorios actual. El objetivo practico de esta investigacion sera comprobar el nivel de aplicacion y efectividad de algunas de estas estrategias de marketing digital en el ambito nacional y poder dar asi una perspectiva en cuanto a aplicabilidad de las mismas en cada una de las comunidades autonomas espanolas. Diseno/metodologia: Para ello, la metodologia llevada a cabo ha sido el desarrollo de un modelo aplicado a todas ellas, consistente en una serie de busquedas en buscadores de internet asi como en la herramienta Google Trends. Posteriormente, se ha conseguido elaborar una clasificacion de las mismas a partir de una metodologia concreta centrada en unas busquedas online. Resultados y limitaciones: Teniendo en cuenta la principal limitacion a la hora de llevar a cabo esta investigacion, que es que los datos obtenidos a traves de internet son altamente fluctuantes, se puede concluir que los resultados evidencian una situacion, en general, optima resaltando a los usuarios de internet y turistas, como los verdaderos pilares del marketing digital de promocion turistica que, con sus comentarios y evaluaciones personales de los destinos, les dan a estos el verdadero valor que otros turistas perciben. Originalidad/Contribucion: Esta investigacion es pionera en mostrar todas las estrategias llevadas a cabo por todas las comunidades autonomas espanolas, asi como la posicion en la que se encuentran unas respecto de las otras en este campo. Implicaciones: Estos resultados tienen implicaciones tanto empresariales como sociales. Todo esto, resulta de gran utilidad a la hora de aplicar nuevas estrategias en estos territorios para conseguir un mayor desarrollo turistico y economico de los mismos. EnglishPurpose: Modern management methods and the constant innovations in business demand to be considered the territories as a product. Due to this, strategies derived from marketing arise, but applied to the digital age that exists today. This is what is called digital marketing and is very useful and indispensable in the current territory management. The practical objective of this research will be to check the application and effectiveness level of some of these digital marketing strategies in Spain to be able to give an overview of the implementation of strategies in each of the Spanish autonomous communities. Design/methodology: To this end, the methodology used has been the development of a model applied to all of them, consisting of a series of searches on Internet search engines as well as the Google Trends tool. Subsequently, it has been possible to classify them based on a sp
目标:现代管理方法和商业领域的不断创新要求领土也被视为产品。正因为如此，一些源自营销的策略出现了，但应用到我们所处的数字时代。这就是所谓的数字营销，在当前的领域管理中非常有用和不可或缺。这项研究的实际目标将是检查这些数字营销策略在全国范围内的应用水平和有效性，并提供一个视角，以了解它们在每个西班牙自治社区的适用性。设计/方法:为此，所采用的方法是开发一个应用于所有这些的模型，包括在互联网搜索引擎和谷歌趋势工具中的一系列搜索。在此基础上，提出了一种基于在线搜索的具体方法，并对其进行了分类。结果和局限性:主要考虑到limitacion开展这项调查时,数据通过互联网是高度摇摆不定,也不能得出结果偏离一个情况,一般来说,最佳强调互联网用户和游客数字营销,是真正的支柱,促进turistica评论和评价个人的命运,他们给这些东西带来了其他游客感知到的真正价值。原创性/贡献:这项研究是开创性的，展示了西班牙所有自治社区所采取的所有策略，以及他们在这一领域中彼此的地位。含义:这些结果具有商业和社会含义。所有这些都有助于在这些地区实施新的战略，以实现更大的旅游和经济发展。英语目的:现代管理方法和不断的商业创新要求将地域视为一种产品。= =地理= =根据美国人口普查，这个县的面积为。这就是所谓的数字营销，它在当前的区域管理中非常有用和不可或缺。本研究的实际目的是检查这些数字营销策略在西班牙的应用和有效性水平，以便能够概述这些策略在每个西班牙自治社区的实施情况。设计/方法:为此目的，所使用的方法是开发一个适用于所有这些方法的模型，包括对因特网搜索引擎和谷歌趋势工具的一系列搜索。随后，可以根据针对在线搜索的具体方法对它们进行分类。调查结果and limitations:虽然ngok the main限制法in the development of this research, which is that the data on the internet are highly fluctuating, it can be concluded that the结果显示情况,users in general, connor,和关于互联网和数字tourists, as the true pillars of旅游推广。他们通过对目的地的评论和个人评价，给他们其他游客感知到的真正价值。原创性/价值:这项研究是一个先锋，展示了所有西班牙自治社区所采取的所有战略，以及它们在这一领域中相互关系的地位。影响:这些结果具有商业和社会影响。这对于在这些地区实施新战略以实现更大的旅游业和经济发展非常有用。
{"title":"EL USO DE ESTRATEGIAS DE MARKETING DIGITAL PARA LA PROMOCIÓN TURÍSTICA DE LAS COMUNIDADES AUTÓNOMAS ESPAÑOLAS","authors":"Nuria Ramos Vecino, Antonio Fernández Portillo, Manuel Almodóvar González","doi":"10.7263/adresic-021-02","DOIUrl":"https://doi.org/10.7263/adresic-021-02","url":null,"abstract":"espanolObjetivo: Los metodos de gestion moderna y las constantes innovaciones en el ambito empresarial, exigen que a los territorios se les trate tambien como productos. Debido a esto,surgen unas estrategias derivadas del marketing, pero aplicadas a la era digital en la que nos encontramos. Es lo que se llama marketing digital y resulta muy util e indispensable en la gestion de los territorios actual. El objetivo practico de esta investigacion sera comprobar el nivel de aplicacion y efectividad de algunas de estas estrategias de marketing digital en el ambito nacional y poder dar asi una perspectiva en cuanto a aplicabilidad de las mismas en cada una de las comunidades autonomas espanolas. Diseno/metodologia: Para ello, la metodologia llevada a cabo ha sido el desarrollo de un modelo aplicado a todas ellas, consistente en una serie de busquedas en buscadores de internet asi como en la herramienta Google Trends. Posteriormente, se ha conseguido elaborar una clasificacion de las mismas a partir de una metodologia concreta centrada en unas busquedas online. Resultados y limitaciones: Teniendo en cuenta la principal limitacion a la hora de llevar a cabo esta investigacion, que es que los datos obtenidos a traves de internet son altamente fluctuantes, se puede concluir que los resultados evidencian una situacion, en general, optima resaltando a los usuarios de internet y turistas, como los verdaderos pilares del marketing digital de promocion turistica que, con sus comentarios y evaluaciones personales de los destinos, les dan a estos el verdadero valor que otros turistas perciben. Originalidad/Contribucion: Esta investigacion es pionera en mostrar todas las estrategias llevadas a cabo por todas las comunidades autonomas espanolas, asi como la posicion en la que se encuentran unas respecto de las otras en este campo. Implicaciones: Estos resultados tienen implicaciones tanto empresariales como sociales. Todo esto, resulta de gran utilidad a la hora de aplicar nuevas estrategias en estos territorios para conseguir un mayor desarrollo turistico y economico de los mismos. EnglishPurpose: Modern management methods and the constant innovations in business demand to be considered the territories as a product. Due to this, strategies derived from marketing arise, but applied to the digital age that exists today. This is what is called digital marketing and is very useful and indispensable in the current territory management. The practical objective of this research will be to check the application and effectiveness level of some of these digital marketing strategies in Spain to be able to give an overview of the implementation of strategies in each of the Spanish autonomous communities. Design/methodology: To this end, the methodology used has been the development of a model applied to all of them, consisting of a series of searches on Internet search engines as well as the Google Trends tool. Subsequently, it has been possible to classify them based on a sp","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134507801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Estudio de la usabilidad web en marcas de moda españolas mediante la herramienta de análisis heurístico Sirius","authors":"Iria Rodríguez, G. Haro, Ignacio Somalo","doi":"10.7263/ADRESIC-015-01","DOIUrl":"https://doi.org/10.7263/ADRESIC-015-01","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"314 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115832672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"La adaptación del índice de participación como fórmula para valorar el éxito de una página en Facebook","authors":"Fátima Navarro-Maillo","doi":"10.7263/ADRESIC-009-05","DOIUrl":"https://doi.org/10.7263/ADRESIC-009-05","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122456044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
E. N. Barriopedro, Pedro Cuesta Valiño, P. Rodríguez
{"title":"Posicionamiento del valor de marca de firmas de moda","authors":"E. N. Barriopedro, Pedro Cuesta Valiño, P. Rodríguez","doi":"10.7263/ADRESIC-007-01","DOIUrl":"https://doi.org/10.7263/ADRESIC-007-01","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130866643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"La Responsabilidad Social Corporativa en las empresas y su relación con los públicos de interés: los casos de Unilever y Nestlé","authors":"E. Barrio, Ana Ma. Enrique","doi":"10.7263/adresic-011-02","DOIUrl":"https://doi.org/10.7263/adresic-011-02","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134357468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.5040/9781472593603.0044
Marius Narcis Manoliu
1. VERBAL INTERACTIONMany studies on discourse analysis start from the basic presumtion concerning the communicative properties of language in general and the nature of speech interaction in particular. According to the Romanian Explanatory Dictionary, (2012) the interaction is defined as: reciprocal action (of objects or phenomena); mutual influence; influence, mutual conditioning between facts, events etc. [Cf.fr. interaction]. In the dramatic opera the interaction occurs between characters within the dialogue through which something is transmitted, conveyed. The communication always takes place in, a physical and cognitive environment enabling the relationship between the characters, namely the transmission and reception of the message.In this regard, D. Schiffrin, in his study Discourse Markers (1987) remarks that any interaction occurs in a context. The notion of context could be divided into three categories that overlap in any interaction:- the physical context refers to the environment in which the interaction takes place - at home, at work, in a public place. Spoken language generally occurs in face-to-face conversations, the speaker and the listener sharing the same physical context.- the personal context refers to the social and personal relations of people/characters who interact. The personal context also includes a group membership, the social and institutional roles of speakers and listeners, and the relative status and social distance that are relevant to participants.- the cognitive context refers to the environment they belong to and the knowledge shared by the participants in the interaction. The cognitive context, which is likely change as the interaction progresses, also extends on past experiences, cultural knowledge and the world perspective of the speaker.Claire Kramsch in Context and Culture in Language Teaching (1993) emphasizes the importance of context in teaching, the variety and divesity of interactive activities in meaningful contexts provide "food for thought.... If communicative activities are not only to meet the needs of social maitanance, but potentially to bring about social and educational change, then we have to search for ways of explicitly varying the parameters of the interactional context. "1*There are different ways in which can be explained how speech is organized, however all approaches must take into account the importance of context in the study of discourse. One approach is to focus on how the discourse is structured, the linear way of organizing it and how the components are linked together. A structural analysis seeks to explain how the elements of verbal exchanges, the replies are formed. For example, how the questions predict the answers, the statements predict the confirmations, the acknowledgments, how the requirements predict the reactions.Another way would be the study of discourse in terms of the strategy, the attention being focused on how speakers use different interactive tactics in cer
{"title":"The Dramatic Discourse","authors":"Marius Narcis Manoliu","doi":"10.5040/9781472593603.0044","DOIUrl":"https://doi.org/10.5040/9781472593603.0044","url":null,"abstract":"1. VERBAL INTERACTIONMany studies on discourse analysis start from the basic presumtion concerning the communicative properties of language in general and the nature of speech interaction in particular. According to the Romanian Explanatory Dictionary, (2012) the interaction is defined as: reciprocal action (of objects or phenomena); mutual influence; influence, mutual conditioning between facts, events etc. [Cf.fr. interaction]. In the dramatic opera the interaction occurs between characters within the dialogue through which something is transmitted, conveyed. The communication always takes place in, a physical and cognitive environment enabling the relationship between the characters, namely the transmission and reception of the message.In this regard, D. Schiffrin, in his study Discourse Markers (1987) remarks that any interaction occurs in a context. The notion of context could be divided into three categories that overlap in any interaction:- the physical context refers to the environment in which the interaction takes place - at home, at work, in a public place. Spoken language generally occurs in face-to-face conversations, the speaker and the listener sharing the same physical context.- the personal context refers to the social and personal relations of people/characters who interact. The personal context also includes a group membership, the social and institutional roles of speakers and listeners, and the relative status and social distance that are relevant to participants.- the cognitive context refers to the environment they belong to and the knowledge shared by the participants in the interaction. The cognitive context, which is likely change as the interaction progresses, also extends on past experiences, cultural knowledge and the world perspective of the speaker.Claire Kramsch in Context and Culture in Language Teaching (1993) emphasizes the importance of context in teaching, the variety and divesity of interactive activities in meaningful contexts provide \"food for thought.... If communicative activities are not only to meet the needs of social maitanance, but potentially to bring about social and educational change, then we have to search for ways of explicitly varying the parameters of the interactional context. \"1*There are different ways in which can be explained how speech is organized, however all approaches must take into account the importance of context in the study of discourse. One approach is to focus on how the discourse is structured, the linear way of organizing it and how the components are linked together. A structural analysis seeks to explain how the elements of verbal exchanges, the replies are formed. For example, how the questions predict the answers, the statements predict the confirmations, the acknowledgments, how the requirements predict the reactions.Another way would be the study of discourse in terms of the strategy, the attention being focused on how speakers use different interactive tactics in cer","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"24 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134557289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing communication and sport tourism: application of empathy mapping to spectator football tourism","authors":"J. Remondes, A. Borges","doi":"10.7263/ADRESIC-013-01","DOIUrl":"https://doi.org/10.7263/ADRESIC-013-01","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122433761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bible and Literature for the (Orthodox) Theological English Classroom","authors":"Ana-Magdalena Petraru","doi":"10.17758/erpub.f1217454","DOIUrl":"https://doi.org/10.17758/erpub.f1217454","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122833602","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
espanolTema principal: El objetivo del articulo es organizar la evolucion conceptual entre el museo social y el museo social digital como un cambio fundamental que implica diferentes formas de gestion y considera las ultimas tecnologias aplicadas a la experiencia museistica. Desarrollo logico del tema: Para el desarrollo de la propuesta conceptual, el articulo empieza con una serie de textos seminales que describen la situacion de la gestion experiencial en museos. Desarrolla una revision critica de los conceptos vinculados al museo tradicional y el museo social y, con datos y ejemplos, se propone el uso del concepto museo social digital. Punto de vista y aportaciones del autor: El articulo contribuye a la definicion de museo social digital. Expande el concepto de museo social y aporta un valor fundamental al impacto de las nuevas tecnologias y las redes sociales como una parte integral de la experiencia y gestion museistica. Repercusiones y conclusiones: Los museos son instituciones que deberian trabajar de una manera mas inclusiva y participativa para dar paso a una evolucion que comienza a principios del siglo veinte y es acunada como museo social. Las nuevas tecnologias ofrecen un gran potencial para lograr estos objetivos vinculados a la participacion y el dialogo, dando lugar a lo que se propone como museo social digital. Este articulo refleja como las nuevas tecnologias contribuyen a entender la gestion museistica bajo los principios del museo social digital. EnglishMain topic / subject: The goal of the article is to organize the conceptual evolution between the social museum and the digital social museum, a fundamental conceptual change that will imply a different form of management and that considers the latest technologies applied to the museum experience. Logical development of the subject: For the development of this conceptual proposal, the paper starts from a series of fundamental texts that describe the current situation of experience management in museums; it carries out a critical review of the concepts of the traditional museum and the social museum and with data and examples the paper proposes the use of the concept of the digital social museum. Author’s point of view and contributions: The article contributes to the definition of the digital social museum. It expands the concept of the social museum and gives a fundamental value to the impact of new technologies and social networks as an integral part of the museum experience and management. Implications and conclusions: Museum institutions should work in a much more inclusive and participatory manner, thus giving way to an evolution that begins in the early twentieth century and is called the social museum. New technologies offer great potential for the achievement of these goals of participation and dialogue, leading to a new concept of the digital social museum. Through this paper we reflect on how new technologies contribute to understand museum management under the princi
本文的目的是组织社会博物馆和数字社会博物馆之间的概念演变，作为一个涉及不同管理形式的根本变化，并考虑到最新的技术应用于博物馆体验。主题的逻辑发展:为了发展概念建议，本文从一系列描述博物馆体验管理情况的开创性文本开始。本文对传统博物馆和社会博物馆的概念进行了批判性的回顾，并通过数据和例子提出了数字社会博物馆概念的使用。作者的观点和贡献:本文对数字社会博物馆的定义做出了贡献。它扩展了社会博物馆的概念，并为新技术和社会网络的影响提供了基本价值，作为博物馆体验和管理的组成部分。影响和结论:博物馆是应该以一种更具包容性和参与性的方式工作的机构，为始于20世纪初的社会博物馆的发展让路。新技术为实现这些与参与和对话相关的目标提供了巨大的潜力，从而产生了被提议为数字社会博物馆的东西。这篇文章反映了在数字社会博物馆的原则下，新技术如何有助于理解博物馆管理。英文主要主题/主题:本文的目的是组织社会博物馆和数字社会博物馆之间的概念演变，这是一种基本的概念变化，将带来一种不同的管理形式，并考虑到最新的技术应用于博物馆体验。主题的逻辑发展:为了发展这一概念性建议，本文从描述博物馆经验管理现状的一系列基本文本开始;它独立critical review of the概念of the传统博物馆and the social博物馆and with data and《the paper政见the use of the概念of the社会数字化博物馆。提交人对条point of view and捐赠:密to The definition of The社会数字化博物馆。它扩展了社会博物馆的概念，并为新技术和社会网络作为博物馆体验和管理的组成部分的影响提供了基本价值。含义和结论:博物馆机构应以更具包容性和参与性的方式开展工作，从而为20世纪初开始的一种演变提供道路，这种演变被称为社会博物馆。新技术为实现这些参与和对话的目标提供了巨大的潜力，从而形成了数字社会博物馆的新概念。通过本文，我们反思新技术如何有助于理解数字社会博物馆的原则下的博物馆管理。
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