{"title":"Exposure, Marketing, and Access:","authors":"","doi":"10.2307/j.ctv17ppc9f.11","DOIUrl":"https://doi.org/10.2307/j.ctv17ppc9f.11","url":null,"abstract":"","PeriodicalId":166877,"journal":{"name":"Beer and Racism","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114916393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This chapter provides an overview of the whiteness of craft beer. When one looks at the deep history of beer and its origin stories in the 'new world,' one realizes that beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick and meteoric rise of the craft beer industry, especially in the United States, as well as the myopic scholarly focus on economic and historical trends in the industry, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over. The chapter then outlines the book's guiding theoretical perspectives. These include race and the founding of the United States; racial ideology and the boundaries of Americanity; the production of (beer as) culture; and cultural diversity and brewing.
{"title":"Brewing Up Race","authors":"Nathaniel G. Chapman, D. Brunsma","doi":"10.2307/j.ctv17ppc9f.7","DOIUrl":"https://doi.org/10.2307/j.ctv17ppc9f.7","url":null,"abstract":"This chapter provides an overview of the whiteness of craft beer. When one looks at the deep history of beer and its origin stories in the 'new world,' one realizes that beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick and meteoric rise of the craft beer industry, especially in the United States, as well as the myopic scholarly focus on economic and historical trends in the industry, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over. The chapter then outlines the book's guiding theoretical perspectives. These include race and the founding of the United States; racial ideology and the boundaries of Americanity; the production of (beer as) culture; and cultural diversity and brewing.","PeriodicalId":166877,"journal":{"name":"Beer and Racism","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122553180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This chapter evaluates the ways in which craft beer has reshaped spaces, places, and cultures in the image of white people, whiteness, and white supremacy. Craft beer spaces and places are typically located in gentrified areas, which have become signifiers of gentrification and middle-class consumption. The chapter then argues that craft breweries socially and culturally construct authentic identities that reflect middle-class values. It also explores the ways in which gentrification and craft beer are entangled, and the processes whereby such beer gentrification leads to the creation of 'white spaces.' Using interview data, the chapter examines how these spaces discourage and exclude black people and other minorities from participating in craft beer cultures, and therefore its consumption.
{"title":"Gentrification and the Making of Craft Beer White Spaces","authors":"Nathaniel G. Chapman, D. Brunsma","doi":"10.2307/j.ctv17ppc9f.12","DOIUrl":"https://doi.org/10.2307/j.ctv17ppc9f.12","url":null,"abstract":"This chapter evaluates the ways in which craft beer has reshaped spaces, places, and cultures in the image of white people, whiteness, and white supremacy. Craft beer spaces and places are typically located in gentrified areas, which have become signifiers of gentrification and middle-class consumption. The chapter then argues that craft breweries socially and culturally construct authentic identities that reflect middle-class values. It also explores the ways in which gentrification and craft beer are entangled, and the processes whereby such beer gentrification leads to the creation of 'white spaces.' Using interview data, the chapter examines how these spaces discourage and exclude black people and other minorities from participating in craft beer cultures, and therefore its consumption.","PeriodicalId":166877,"journal":{"name":"Beer and Racism","volume":"59 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115652136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This chapter examines how, given the historical realities that have built the current structure of the craft beer industry in the United States, we today see a structure that is itself racialized, gendered, and exclusionary. The systematic erasure of black and brown practices of brewing and drinking in early America; the creation and solidification of pubs and taverns, and the subsequent establishment and legal consecration of such spaces as 'white' establishments; the construction and solidification of the three-tiered distribution system that defined the oligopolistic beer structure that launched the big beer families; and all the way through the signing of the Homebrewers Act in 1978 — all these things have contributed to and solidified this structure. It is worth interrogating how it is that individuals have gotten and contemporarily get into the positions within the three-tiered system itself. The structure itself is one thing; the bodies within that structure are another, having the potential to either challenge the structural realities and/or to build the culture and symbolic violence that continues to actively exclude people of color. The chapter then lays out the social structure of becoming a brewer, a beer representative/distributor, and a consumer — the three parts of the three-tiered distribution system.
{"title":"The Paths to Becoming a Craft Brewer and Craft Beer Consumer","authors":"Nathaniel G. Chapman, D. Brunsma","doi":"10.2307/j.ctv17ppc9f.10","DOIUrl":"https://doi.org/10.2307/j.ctv17ppc9f.10","url":null,"abstract":"This chapter examines how, given the historical realities that have built the current structure of the craft beer industry in the United States, we today see a structure that is itself racialized, gendered, and exclusionary. The systematic erasure of black and brown practices of brewing and drinking in early America; the creation and solidification of pubs and taverns, and the subsequent establishment and legal consecration of such spaces as 'white' establishments; the construction and solidification of the three-tiered distribution system that defined the oligopolistic beer structure that launched the big beer families; and all the way through the signing of the Homebrewers Act in 1978 — all these things have contributed to and solidified this structure. It is worth interrogating how it is that individuals have gotten and contemporarily get into the positions within the three-tiered system itself. The structure itself is one thing; the bodies within that structure are another, having the potential to either challenge the structural realities and/or to build the culture and symbolic violence that continues to actively exclude people of color. The chapter then lays out the social structure of becoming a brewer, a beer representative/distributor, and a consumer — the three parts of the three-tiered distribution system.","PeriodicalId":166877,"journal":{"name":"Beer and Racism","volume":"178 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132539077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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