Pub Date : 2024-02-29DOI: 10.29313/bcsibc.v4i1.11053
Fadhila Altarans, Chairiawati, Asep Ahmad Siddiq
Abstract. Nisaiyah taklim assembly program to improve the moral quality of taklim assembly members in Pusdai West Java. This aims to deepen the knowledge of Islamic religion as a means of religious teaching and a means of da'wah. The research object is the Nisaiyah taklim assembly using qualitative research. Data collection techniques through observation, interviews and documentation. The research results show that one of the Islamic religious education institutions is organized in non-formal education so that it has the aim of increasing istiqomah, devotion and faith in Allah SWT. Abstrak. Program majelis taklim nisaiyah dalam meningkatkan kualitas akhlak para anggota majelis taklim di Pusdai Jawa Barat. Ini bertujuan untuk memperdalam lagi tentang ilmu agama Islam sebagai sarana pengajaran agama dan sarana dakwah. Obyek penelitian yaitu majelis taklim nisaiyah menggunakan penelitian kualitatif. Teknik pengumpulan data melalui observasi,wawancara,dan dokumentasi. Hasil penelitian menunjukan salah satu lembaga pendidikan keagamaan Islam yang diselenggarakan dalam pendidikan nonformal sehingga mempunya tujuan untuk meningkatkan istiqomah, ketaqwaan dan keimanan kepada Allah SWT.
{"title":"Implementasi Program Majelis Taklim Nisaiyah Dalam Meningkatkan Kualitas Akhlak Para Anggota Majelis Taklim Di Pusdai Jawa Barat","authors":"Fadhila Altarans, Chairiawati, Asep Ahmad Siddiq","doi":"10.29313/bcsibc.v4i1.11053","DOIUrl":"https://doi.org/10.29313/bcsibc.v4i1.11053","url":null,"abstract":"Abstract. Nisaiyah taklim assembly program to improve the moral quality of taklim assembly members in Pusdai West Java. This aims to deepen the knowledge of Islamic religion as a means of religious teaching and a means of da'wah. The research object is the Nisaiyah taklim assembly using qualitative research. Data collection techniques through observation, interviews and documentation. The research results show that one of the Islamic religious education institutions is organized in non-formal education so that it has the aim of increasing istiqomah, devotion and faith in Allah SWT. \u0000Abstrak. Program majelis taklim nisaiyah dalam meningkatkan kualitas akhlak para anggota majelis taklim di Pusdai Jawa Barat. Ini bertujuan untuk memperdalam lagi tentang ilmu agama Islam sebagai sarana pengajaran agama dan sarana dakwah. Obyek penelitian yaitu majelis taklim nisaiyah menggunakan penelitian kualitatif. Teknik pengumpulan data melalui observasi,wawancara,dan dokumentasi. Hasil penelitian menunjukan salah satu lembaga pendidikan keagamaan Islam yang diselenggarakan dalam pendidikan nonformal sehingga mempunya tujuan untuk meningkatkan istiqomah, ketaqwaan dan keimanan kepada Allah SWT.","PeriodicalId":178544,"journal":{"name":"Bandung Conference Series: Islamic Broadcast Communication","volume":"13 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140412272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-29DOI: 10.29313/bcsibc.v4i1.11790
Nisa Arifiani Fazia 10020219092
Starting from the phenomenon of dim da'wah organizations in Unisba, the author believes that da'wah management is one of the important indicators in the implementation of Islamic spirit in Unisba. This research discusses the campus da'wah management applied by LDK TM Al-Asy'ari and BOM-PAI Unisba in broadcasting the spirit of Islam at Unisba. Therefore, the author is interested in researching it. This research is a qualitative research with an analytical descriptive method, and uses a da'wah management theory approach that aims to collect actual information that describes the application of management functions in LDK TM Al-Asy'ari and BOM-PAI Unisba. The results showed that, in an effort to implement ruhul Islam in Unisba, LDK TM Al-Asy'ari and BOM-PAI Unisba have implemented four functions of da'wah management, namely: 1) Dawah planning, 2) Organizing da'wah, 3) Mobilizing da'wah, 4) Control and evaluation of da'wah. For all efforts to implement da'wah management by LDK TM Al-Asy'ari or BOM-PAI Unisba, there are still some things that need to be improved and become the common task of all parties who strive to implement ruhul Islam in Unisba.
{"title":"Manajemen Organisasi Dakwah Kampus dalam Implementasi Ruhul Islam di Unisba","authors":"Nisa Arifiani Fazia 10020219092","doi":"10.29313/bcsibc.v4i1.11790","DOIUrl":"https://doi.org/10.29313/bcsibc.v4i1.11790","url":null,"abstract":"Starting from the phenomenon of dim da'wah organizations in Unisba, the author believes that da'wah management is one of the important indicators in the implementation of Islamic spirit in Unisba. This research discusses the campus da'wah management applied by LDK TM Al-Asy'ari and BOM-PAI Unisba in broadcasting the spirit of Islam at Unisba. Therefore, the author is interested in researching it. This research is a qualitative research with an analytical descriptive method, and uses a da'wah management theory approach that aims to collect actual information that describes the application of management functions in LDK TM Al-Asy'ari and BOM-PAI Unisba. The results showed that, in an effort to implement ruhul Islam in Unisba, LDK TM Al-Asy'ari and BOM-PAI Unisba have implemented four functions of da'wah management, namely: 1) Dawah planning, 2) Organizing da'wah, 3) Mobilizing da'wah, 4) Control and evaluation of da'wah. For all efforts to implement da'wah management by LDK TM Al-Asy'ari or BOM-PAI Unisba, there are still some things that need to be improved and become the common task of all parties who strive to implement ruhul Islam in Unisba.","PeriodicalId":178544,"journal":{"name":"Bandung Conference Series: Islamic Broadcast Communication","volume":"23 57","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140408868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-29DOI: 10.29313/bcsibc.v4i1.11510
Irna Qurani, Chairiawaty
Abstract. The study titled "Interpersonal Communication Patterns of Ustadz Hilman Abu Attaqi in Dawah through the Mulazamah Tahsin Program in the Intensive Tahsin and Tahfidz of the Qur'an" focuses on interaction characteristics, communication forms, and challenges faced by Ustadz Hilman Abu Attaqy in dawah through the Mulazamah Tahsin program within the context of Intensive Tahfidz and Tahsin of the Qur'an. A qualitative method is employed to gather necessary information.The research findings demonstrate that Ustadz Hilman Abu Attaqy implements interaction characteristics such as openness, empathy, support, positivity, and equality when interacting with students. This is reflected in his openness in sharing knowledge, high empathy in guiding students, providing positive support and programs, as well as a positive and fair approach to individuals. In his dawah, Ustadz Hilman employs both verbal and nonverbal communication. Verbal communication involves words and phrases for giving instructions and guidance in Quranic learning. Nonverbal communication encompasses gestures like clearing his throat, tapping the table, giving a thumbs-up, and raising hands as additional messages to participants. The research also identifies communication barriers in learning, such as disruptive learning locations due to public roads and low participation due to attendance inconsistencies. Ustadz Hilman utilizes three main communication patterns: Interactive Pattern for Q&A or discussions, Asymmetric Pattern as an instructor and students as learners, and Reflective Pattern when students offer questions or input. Abstrak. Penelitian berjudul "Pola Komunikasi Antarpersonal Ustadz Hilman Abu Attaqi Dalam Berdakwah Melalui Program Mulazamah Tahsin Di Intensif Tahsin dan Tahfidz Qur’an" difokuskan pada karakteristik interaksi, bentuk komunikasi, dan tantangan yang dihadapi Ustadz Hilman Abu Attaqy dalam berdakwah melalui program Mulazamah Tahsin dalam Intensif Tahfidz dan Tahsin Al-Qur’an. Metode kualitatif digunakan untuk menggali informasi yang diperlukan. Hasil penelitian menunjukkan Ustadz Hilman Abu Attaqy menerapkan karakteristik interaksi seperti keterbukaan, empati, dukungan, rasa positif, dan kesetaraan saat berinteraksi dengan santri. Ini tercermin dalam tindakan terbukanya dalam berbagi ilmu, empati yang tinggi dalam membimbing santri, dukungan dan program positif yang diberikannya, serta pendekatan positif dan adil terhadap individu. Dalam dakwahnya, Ustadz Hilman menggunakan komunikasi verbal dan nonverbal. Komunikasi verbal melibatkan kata-kata dan kalimat untuk memberikan instruksi dan panduan dalam pembelajaran Al-Qur’an. Komunikasi nonverbal mencakup isyarat seperti berdehem, mengetuk meja, memberikan jempol, dan mengangkat tangan sebagai tambahan pesan kepada peserta. Penelitian juga mengidentifikasi hambatan komunikasi dalam pembelajaran, seperti lokasi belajar yang terganggu oleh jalan umum dan partisipasi rendah karena ketidakseimbangan kehadiran. Ust
{"title":"Pola Komunikasi Antarpersonal Ustadz Hilman Abu Attaqy Melalui Program Mulazamah Tahsin di Yayasan Intensif Tahfidz dan Tahsin Al-Qur'an","authors":"Irna Qurani, Chairiawaty","doi":"10.29313/bcsibc.v4i1.11510","DOIUrl":"https://doi.org/10.29313/bcsibc.v4i1.11510","url":null,"abstract":"Abstract. The study titled \"Interpersonal Communication Patterns of Ustadz Hilman Abu Attaqi in Dawah through the Mulazamah Tahsin Program in the Intensive Tahsin and Tahfidz of the Qur'an\" focuses on interaction characteristics, communication forms, and challenges faced by Ustadz Hilman Abu Attaqy in dawah through the Mulazamah Tahsin program within the context of Intensive Tahfidz and Tahsin of the Qur'an. A qualitative method is employed to gather necessary information.The research findings demonstrate that Ustadz Hilman Abu Attaqy implements interaction characteristics such as openness, empathy, support, positivity, and equality when interacting with students. This is reflected in his openness in sharing knowledge, high empathy in guiding students, providing positive support and programs, as well as a positive and fair approach to individuals. In his dawah, Ustadz Hilman employs both verbal and nonverbal communication. Verbal communication involves words and phrases for giving instructions and guidance in Quranic learning. Nonverbal communication encompasses gestures like clearing his throat, tapping the table, giving a thumbs-up, and raising hands as additional messages to participants. The research also identifies communication barriers in learning, such as disruptive learning locations due to public roads and low participation due to attendance inconsistencies. Ustadz Hilman utilizes three main communication patterns: Interactive Pattern for Q&A or discussions, Asymmetric Pattern as an instructor and students as learners, and Reflective Pattern when students offer questions or input. \u0000Abstrak. Penelitian berjudul \"Pola Komunikasi Antarpersonal Ustadz Hilman Abu Attaqi Dalam Berdakwah Melalui Program Mulazamah Tahsin Di Intensif Tahsin dan Tahfidz Qur’an\" difokuskan pada karakteristik interaksi, bentuk komunikasi, dan tantangan yang dihadapi Ustadz Hilman Abu Attaqy dalam berdakwah melalui program Mulazamah Tahsin dalam Intensif Tahfidz dan Tahsin Al-Qur’an. Metode kualitatif digunakan untuk menggali informasi yang diperlukan. Hasil penelitian menunjukkan Ustadz Hilman Abu Attaqy menerapkan karakteristik interaksi seperti keterbukaan, empati, dukungan, rasa positif, dan kesetaraan saat berinteraksi dengan santri. Ini tercermin dalam tindakan terbukanya dalam berbagi ilmu, empati yang tinggi dalam membimbing santri, dukungan dan program positif yang diberikannya, serta pendekatan positif dan adil terhadap individu. Dalam dakwahnya, Ustadz Hilman menggunakan komunikasi verbal dan nonverbal. Komunikasi verbal melibatkan kata-kata dan kalimat untuk memberikan instruksi dan panduan dalam pembelajaran Al-Qur’an. Komunikasi nonverbal mencakup isyarat seperti berdehem, mengetuk meja, memberikan jempol, dan mengangkat tangan sebagai tambahan pesan kepada peserta. Penelitian juga mengidentifikasi hambatan komunikasi dalam pembelajaran, seperti lokasi belajar yang terganggu oleh jalan umum dan partisipasi rendah karena ketidakseimbangan kehadiran. Ust","PeriodicalId":178544,"journal":{"name":"Bandung Conference Series: Islamic Broadcast Communication","volume":"26 39","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140409083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-29DOI: 10.29313/bcsibc.v4i1.12013
Dhiniana Shara, Bambang Saiful Maarif, Asep Ahmad Siddiq
Abstract. The issue of waste is often considered a taboo subject by society, leading to the accumulation of waste at final disposal sites. This research is deemed necessary due to the importance of continuous dissemination of preaching to the congregation to raise awareness of their surrounding environment. The objective of this research is to get to know the programs of Salman ITB Mosque, to understand the challenges, strategies, and communication patterns employed in waste separation socialization activities at Salman ITB Mosque. The research method employed is qualitative descriptive research. Data collection techniques include observation, documentation, and interviews. Data analysis techniques involve data reduction, presentation, and drawing conclusions. The research findings reveal that the preaching communication pattern established is a Transactional communication pattern applied in every waste separation socialization and education activity at Salman Mosque, ITB. The challenges in imparting knowledge about waste separation include a lack of human resources and facilities. In this study, the researcher focuses on the preaching communication pattern in waste separation socialization activities through the transactional communication model. Abstrak. Masalah sampah seringkali dianggap menjadi hal yang tabu oleh masyarakat, hal ini mengakibatkan terjadinya penumpukan sampah di tempat pemrosesan akhir (TPA). Penelitian ini dianggap perlu dilakukan karena adanya kesinambungan antara penyebarluasan dakwah kepada jamaah agar bisa mulai peka terhadap lingkungan sekitarnya. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana tantangan, strategi dan pola komunikasi apa yang digunakan dalam kegiatan sosialisasi pemilahan sampah di Masjid Salman ITB. Metode penelitian termasuk kepada penelitian kualitatif dekskriptif. Teknik pengumpulan data melalui Observasi, dokumentasi dan wawancara. Teknik analisis data melalui Reduksi data, Penyajian dan dan penarikan kesimpulan. Hasil penelitian : Pola komunikasi dakwah yang dibangun adalah pola komunikasi Transaksional yang diterapkan pada setiap kegiatan sosialisasi dan edukasi pemilahan sampah di Masjid Salman ITB. Kendala dalam memberikan pengetahuan tentang pemilahan sampah adalah kurangnya sumberdaya manusia dan sarana pra sarana. Dalam penelitian ini peneliti memfokuskan pada pola komunikasi dakwah pada kegiatan sosialisasi pemilahan sampah melalui model komunikasi transaksional.
{"title":"Pola Komunikasi Transaksional pada Edukasi Pemilahan Sampah di Masjid Salman ITB","authors":"Dhiniana Shara, Bambang Saiful Maarif, Asep Ahmad Siddiq","doi":"10.29313/bcsibc.v4i1.12013","DOIUrl":"https://doi.org/10.29313/bcsibc.v4i1.12013","url":null,"abstract":"Abstract. The issue of waste is often considered a taboo subject by society, leading to the accumulation of waste at final disposal sites. This research is deemed necessary due to the importance of continuous dissemination of preaching to the congregation to raise awareness of their surrounding environment. The objective of this research is to get to know the programs of Salman ITB Mosque, to understand the challenges, strategies, and communication patterns employed in waste separation socialization activities at Salman ITB Mosque. The research method employed is qualitative descriptive research. Data collection techniques include observation, documentation, and interviews. Data analysis techniques involve data reduction, presentation, and drawing conclusions. The research findings reveal that the preaching communication pattern established is a Transactional communication pattern applied in every waste separation socialization and education activity at Salman Mosque, ITB. The challenges in imparting knowledge about waste separation include a lack of human resources and facilities. In this study, the researcher focuses on the preaching communication pattern in waste separation socialization activities through the transactional communication model. \u0000Abstrak. Masalah sampah seringkali dianggap menjadi hal yang tabu oleh masyarakat, hal ini mengakibatkan terjadinya penumpukan sampah di tempat pemrosesan akhir (TPA). Penelitian ini dianggap perlu dilakukan karena adanya kesinambungan antara penyebarluasan dakwah kepada jamaah agar bisa mulai peka terhadap lingkungan sekitarnya. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana tantangan, strategi dan pola komunikasi apa yang digunakan dalam kegiatan sosialisasi pemilahan sampah di Masjid Salman ITB. Metode penelitian termasuk kepada penelitian kualitatif dekskriptif. Teknik pengumpulan data melalui Observasi, dokumentasi dan wawancara. Teknik analisis data melalui Reduksi data, Penyajian dan dan penarikan kesimpulan. Hasil penelitian : Pola komunikasi dakwah yang dibangun adalah pola komunikasi Transaksional yang diterapkan pada setiap kegiatan sosialisasi dan edukasi pemilahan sampah di Masjid Salman ITB. Kendala dalam memberikan pengetahuan tentang pemilahan sampah adalah kurangnya sumberdaya manusia dan sarana pra sarana. Dalam penelitian ini peneliti memfokuskan pada pola komunikasi dakwah pada kegiatan sosialisasi pemilahan sampah melalui model komunikasi transaksional.","PeriodicalId":178544,"journal":{"name":"Bandung Conference Series: Islamic Broadcast Communication","volume":"21 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140413956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-29DOI: 10.29313/bcsibc.v4i1.11499
Farhan Dimas Subagja, Chairiawaty
Abstract. Researchers chose the social media Instagram, which is easy to use for various groups. Instagram can be used as a business medium, sharing photos, videos, post history. In terms of convenience, Instagram has the privacy of viewing profiles, separate photos, reels. Researchers are interested in conducting a more in-depth study of the background, this Instagram account is worthy of research, judging from the proportion of responses from its followers, 98% positive and 2% not. Judging from the content, the posts are in the form of motivation, in terms of Islamic values, namely morals, aqidah and sharia. The aim of this research is to find out the messages contained in the Instagram account @twitt.sunnah, namely faith, shari'ah and morals. The researcher used a qualitative descriptive analysis method with Roland Barthes' semiotic theory, then the results of the analysis were linked to the arguments of the Al-Quran and Hadith. This research method produces descriptive data findings in the form of words, not numbers. Overall, the results of the analysis can be concluded that the da'wah messages found on the Instagram account @twitt.sunnah can be classified, namely: 5 aqidah messages, 9 moral messages, 8 shari'ah messages.. Keywords: Instagram, Da'wah Messages, Semiotics Abstract. Peneliti memilih media sosial Instagram yaitu mudah digunakan berbagai kalangan. Instagram bisa dijadikan media bisnis, membagikan foto, video, riwayat postingan. Instagram dari segi kenyamanan mempunyai privasi melihat profil, memisahkan foto, reels. Peneliti tertarik melakukan kajian lebih mendalam yang melatar belakanginya, akun Instagram ini layak dijadikan penelitian, ditinjau dari proporsi respon dari followersnya 98% positif dan 2% nya tidak. Dilihat dari isi kontennya, postingannya berupa motivasi, segi nilai keislaman yaitu akhlak, akidah dan syariah. Tujuan penelitian ini untuk mengetahui pesan yang terkandung dalam akun Instagram @twitt.sunnah yaitu akidah, syari’ah dan akhlak. Peneliti menggunakan metode analisis deskriptif kualitatif dengan teori semiotika Roland Barthes, kemudian hasil analisa dikaitkan dengan dalil-dalil Al-Quran dan Hadits. Metode penelitian ini menghasilkan temuan data deskriptif berupa kata-kata, bukan angka. Secara keseluruhan hasil analisis dapat disimpulkan bahwa pesan dakwah yang ditemukan pada akun instagram @twitt.sunnah dapat digolongkan, yakni: 5 pesan aqidah, 9 pesan akhlak, 8 pesan syari'ah. Kata Kunci: Instagram, Pesan Dakwah, Semiotika.
{"title":"ANALISIS ISI PESAN DAKWAH DALAM AKUN INSTAGRAM @TWITT.SUNNAH","authors":"Farhan Dimas Subagja, Chairiawaty","doi":"10.29313/bcsibc.v4i1.11499","DOIUrl":"https://doi.org/10.29313/bcsibc.v4i1.11499","url":null,"abstract":"Abstract. Researchers chose the social media Instagram, which is easy to use for various groups. Instagram can be used as a business medium, sharing photos, videos, post history. In terms of convenience, Instagram has the privacy of viewing profiles, separate photos, reels. Researchers are interested in conducting a more in-depth study of the background, this Instagram account is worthy of research, judging from the proportion of responses from its followers, 98% positive and 2% not. Judging from the content, the posts are in the form of motivation, in terms of Islamic values, namely morals, aqidah and sharia. The aim of this research is to find out the messages contained in the Instagram account @twitt.sunnah, namely faith, shari'ah and morals. The researcher used a qualitative descriptive analysis method with Roland Barthes' semiotic theory, then the results of the analysis were linked to the arguments of the Al-Quran and Hadith. This research method produces descriptive data findings in the form of words, not numbers. Overall, the results of the analysis can be concluded that the da'wah messages found on the Instagram account @twitt.sunnah can be classified, namely: 5 aqidah messages, 9 moral messages, 8 shari'ah messages.. \u0000Keywords: Instagram, Da'wah Messages, Semiotics \u0000 \u0000Abstract. Peneliti memilih media sosial Instagram yaitu mudah digunakan berbagai kalangan. Instagram bisa dijadikan media bisnis, membagikan foto, video, riwayat postingan. Instagram dari segi kenyamanan mempunyai privasi melihat profil, memisahkan foto, reels. Peneliti tertarik melakukan kajian lebih mendalam yang melatar belakanginya, akun Instagram ini layak dijadikan penelitian, ditinjau dari proporsi respon dari followersnya 98% positif dan 2% nya tidak. Dilihat dari isi kontennya, postingannya berupa motivasi, segi nilai keislaman yaitu akhlak, akidah dan syariah. Tujuan penelitian ini untuk mengetahui pesan yang terkandung dalam akun Instagram @twitt.sunnah yaitu akidah, syari’ah dan akhlak. Peneliti menggunakan metode analisis deskriptif kualitatif dengan teori semiotika Roland Barthes, kemudian hasil analisa dikaitkan dengan dalil-dalil Al-Quran dan Hadits. Metode penelitian ini menghasilkan temuan data deskriptif berupa kata-kata, bukan angka. Secara keseluruhan hasil analisis dapat disimpulkan bahwa pesan dakwah yang ditemukan pada akun instagram @twitt.sunnah dapat digolongkan, yakni: 5 pesan aqidah, 9 pesan akhlak, 8 pesan syari'ah. \u0000Kata Kunci: Instagram, Pesan Dakwah, Semiotika. \u0000 ","PeriodicalId":178544,"journal":{"name":"Bandung Conference Series: Islamic Broadcast Communication","volume":"23 63","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140408862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-29DOI: 10.29313/bcsibc.v4i1.12413
Ghinaa Dhiyaa, Chairiawaty, Rodliyah Khuza’i
Abstract. Da'wah has developed closer to social life with the existence of social media. Through social media, a da'i has the freedom to be creative in the form of narration or writing, videos and images. This was utilized by one of the preachers, Ustadz Oemar Mita. He has 1.2 million followers and has been verified by Instagram. A sample of 18 Instagram posts with the most comments was analyzed for da'wah messages. This research uses a descriptive qualitative method using the Roland Barthes semiotic analysis approach. The data analysis technique is based on the theory proposed by Roland Barthes through denotative meaning and connotative meaning. Based on this phenomenon, the problems in this study are formulated as follows: (1) How are the values of aqidah in the da'wah message on Ustadz Oemar Mita's content on his Instagram account? (2) How are the sharia values in the da'wah message on Ustadz Oemar Mita's content on his Instagram account? (3) How are the moral values in the da'wah message on Ustadz Oemar Mita's content on his Instagram account? The results of this study on the author's analysis show that the da'wah message contained in the @oemarmita Instagram account consists of creed messages, moral messages and sharia messages. The results showed that there were many sharia da'wah messages discussing faith in Allah and faith in qodo and qodar. The sharia message category discusses muamalah law and worship law. Da'wah that is included in sharia messages discusses morals towards humans, generally discussing between family members. Abstrak. Dakwah mengalami perkembangan yang lebih dekat dengan kehidupan sosial dengan adanya media sosial. Dengan melalui media sosial seorang da’i memiliki kebebasan dalam berkreativitas baik dalam bentuk narasi atau tulisan, video maupun gambar. Hal ini dimanfaatkan oleh salah satu pendakwah yakni Ustadz Oemar Mita. Beliau memiliki 1,2 juta pengikut dan telah terverivikasi oleh Instagram. Sampel sebanyak 18 postingan Instagram dengan komentar terbanyak dilakukan analisis pesan dakwah. Penelitian ini menggunakan metode kualitatif deskriptif dengan menggunakan pendekatan analisis semiotika Roland Barthes. Teknik analisis data dilakukan berdasarkan teori yang dikemukakan oleh Roland Barthes melalui makna denotatif dan makna konotatif. Berdasarkan fenomena tersebut maka pemasalahan dalam penelitian ini dirumuskan sebagai berikut: (1) Bagaimana nilai-nilai aqidah dalam pesan dakwah pada konten Ustadz Oemar Mita di akun Instagramnya? (2) Bagaimana nilai-nilai syariah dalam pesan dakwah pada konten Ustadz Oemar Mita di akun instagramnya? (3) Bagaimana nilai-nilai akhlak dalam pesan dakwah pada konten Ustadz Oemar Mita di akun Instagramnya? Hasil penelitian ini pada analisis penulis menunjukan bahwa bahwa pesan dakwah yang terdapat dalam akun Instagram @oemarmita terdiri dari pesan akidah, pesan akhlak dan pesan syariat. Hasil penelitian menunjukan terdapat pesan dakwah syariah banyak membahas mengenai iman kepada Allah
{"title":"Analisis Pesan Dakwah Ustadz Oemar Mita pada Akun Instagramnya","authors":"Ghinaa Dhiyaa, Chairiawaty, Rodliyah Khuza’i","doi":"10.29313/bcsibc.v4i1.12413","DOIUrl":"https://doi.org/10.29313/bcsibc.v4i1.12413","url":null,"abstract":"Abstract. Da'wah has developed closer to social life with the existence of social media. Through social media, a da'i has the freedom to be creative in the form of narration or writing, videos and images. This was utilized by one of the preachers, Ustadz Oemar Mita. He has 1.2 million followers and has been verified by Instagram. A sample of 18 Instagram posts with the most comments was analyzed for da'wah messages. This research uses a descriptive qualitative method using the Roland Barthes semiotic analysis approach. The data analysis technique is based on the theory proposed by Roland Barthes through denotative meaning and connotative meaning. Based on this phenomenon, the problems in this study are formulated as follows: (1) How are the values of aqidah in the da'wah message on Ustadz Oemar Mita's content on his Instagram account? (2) How are the sharia values in the da'wah message on Ustadz Oemar Mita's content on his Instagram account? (3) How are the moral values in the da'wah message on Ustadz Oemar Mita's content on his Instagram account? The results of this study on the author's analysis show that the da'wah message contained in the @oemarmita Instagram account consists of creed messages, moral messages and sharia messages. The results showed that there were many sharia da'wah messages discussing faith in Allah and faith in qodo and qodar. The sharia message category discusses muamalah law and worship law. Da'wah that is included in sharia messages discusses morals towards humans, generally discussing between family members. \u0000Abstrak. Dakwah mengalami perkembangan yang lebih dekat dengan kehidupan sosial dengan adanya media sosial. Dengan melalui media sosial seorang da’i memiliki kebebasan dalam berkreativitas baik dalam bentuk narasi atau tulisan, video maupun gambar. Hal ini dimanfaatkan oleh salah satu pendakwah yakni Ustadz Oemar Mita. Beliau memiliki 1,2 juta pengikut dan telah terverivikasi oleh Instagram. Sampel sebanyak 18 postingan Instagram dengan komentar terbanyak dilakukan analisis pesan dakwah. Penelitian ini menggunakan metode kualitatif deskriptif dengan menggunakan pendekatan analisis semiotika Roland Barthes. Teknik analisis data dilakukan berdasarkan teori yang dikemukakan oleh Roland Barthes melalui makna denotatif dan makna konotatif. Berdasarkan fenomena tersebut maka pemasalahan dalam penelitian ini dirumuskan sebagai berikut: (1) Bagaimana nilai-nilai aqidah dalam pesan dakwah pada konten Ustadz Oemar Mita di akun Instagramnya? (2) Bagaimana nilai-nilai syariah dalam pesan dakwah pada konten Ustadz Oemar Mita di akun instagramnya? (3) Bagaimana nilai-nilai akhlak dalam pesan dakwah pada konten Ustadz Oemar Mita di akun Instagramnya? Hasil penelitian ini pada analisis penulis menunjukan bahwa bahwa pesan dakwah yang terdapat dalam akun Instagram @oemarmita terdiri dari pesan akidah, pesan akhlak dan pesan syariat. Hasil penelitian menunjukan terdapat pesan dakwah syariah banyak membahas mengenai iman kepada Allah","PeriodicalId":178544,"journal":{"name":"Bandung Conference Series: Islamic Broadcast Communication","volume":"16 47","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140409629","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-29DOI: 10.29313/bcsibc.v4i1.11222
Kharisma Fadhlur Rahman, M. Wildan Yahya, Parihat Kamil
Abstract. The use of social media in preaching has become an increasingly important phenomenon in the context of religious communication. This study aims to analyze the use of the Instagram social media application for the development of da'wah media through the mosque's Instagram account @alikhlash.cimareme. The research was conducted using a qualitative and descriptive approach, involving data collection from observation, interviews, and analysis of social media content. The results of the study show that the management of the Al-Ikhlash Mosque uses social media as an effective means of da'wah. They spread inspirational religious messages and provide valuable information to the public through interesting content such as Al-Quran quotes, hadiths, short video lectures, infographics on religious knowledge, and inspirational stories. The strategy of collaboration with well-known scholars also brings great benefits, with the contribution of the scholars giving credibility to the religious messages being disseminated, attracting the attention of more congregations, and increasing the authority of content. In addition, this study also identified variations in the congregation's response to content on the Instagram social media account of the Masjid @alikhlash.cimareme, including positive responses, welcoming responses, neutral responses, critical responses, and participatory responses. Nonetheless, obstacles in the use of social media were also identified, especially in terms of account management that is centered on one individual. This research identified a wide range of opportunities in the use of social media, including wider reach, creative and interactive content, collaboration with communities and influencers, as well as the use of hashtags, feedback, and direct interaction. This research contributes to understanding the effectiveness of using social media in the context of preaching in mosques, with practical implications in designing more effective and creative da'wah strategies in the digital era. The conclusions and recommendations from this research can help mosque administrators, da'wah practitioners, and the Muslim community to better understand and utilize social media in spreading religious messages effectively. Abstrak. Pemanfaatan media sosial dalam dakwah telah menjadi fenomena yang semakin penting dalam konteks komunikasi agama. Penelitian ini bertujuan untuk menganalisis pemanfaatan aplikasi media sosial Instagram terhadap pengembangan media dakwah melalui akun Instagram masjid @alikhlash.cimareme. Penelitian dilakukan dengan pendekatan kualitatif dan desktiptif, melibatkan pengumpulan data dari observasi, wawancara, dan analisis konten media sosial. Hasil penelitian menunjukkan bahwa Pengurus Masjid Al-Ikhlash menggunakan media sosial sebagai sarana dakwah yang efektif. Mereka menyebarkan pesan-pesan agama yang inspiratif dan memberikan informasi berharga kepada masyarakat melalui konten-konten menarik seperti kutipan Al-Quran,
{"title":"Pemanfaatan Aplikasi Media Sosial Instagram terhadap Pengembangan Media Dakwah di Masjid Al-Ikhlash Perumahan Cimareme Indah","authors":"Kharisma Fadhlur Rahman, M. Wildan Yahya, Parihat Kamil","doi":"10.29313/bcsibc.v4i1.11222","DOIUrl":"https://doi.org/10.29313/bcsibc.v4i1.11222","url":null,"abstract":"Abstract. The use of social media in preaching has become an increasingly important phenomenon in the context of religious communication. This study aims to analyze the use of the Instagram social media application for the development of da'wah media through the mosque's Instagram account @alikhlash.cimareme. The research was conducted using a qualitative and descriptive approach, involving data collection from observation, interviews, and analysis of social media content. The results of the study show that the management of the Al-Ikhlash Mosque uses social media as an effective means of da'wah. They spread inspirational religious messages and provide valuable information to the public through interesting content such as Al-Quran quotes, hadiths, short video lectures, infographics on religious knowledge, and inspirational stories. The strategy of collaboration with well-known scholars also brings great benefits, with the contribution of the scholars giving credibility to the religious messages being disseminated, attracting the attention of more congregations, and increasing the authority of content. In addition, this study also identified variations in the congregation's response to content on the Instagram social media account of the Masjid @alikhlash.cimareme, including positive responses, welcoming responses, neutral responses, critical responses, and participatory responses. Nonetheless, obstacles in the use of social media were also identified, especially in terms of account management that is centered on one individual. This research identified a wide range of opportunities in the use of social media, including wider reach, creative and interactive content, collaboration with communities and influencers, as well as the use of hashtags, feedback, and direct interaction. This research contributes to understanding the effectiveness of using social media in the context of preaching in mosques, with practical implications in designing more effective and creative da'wah strategies in the digital era. The conclusions and recommendations from this research can help mosque administrators, da'wah practitioners, and the Muslim community to better understand and utilize social media in spreading religious messages effectively. \u0000Abstrak. Pemanfaatan media sosial dalam dakwah telah menjadi fenomena yang semakin penting dalam konteks komunikasi agama. Penelitian ini bertujuan untuk menganalisis pemanfaatan aplikasi media sosial Instagram terhadap pengembangan media dakwah melalui akun Instagram masjid @alikhlash.cimareme. Penelitian dilakukan dengan pendekatan kualitatif dan desktiptif, melibatkan pengumpulan data dari observasi, wawancara, dan analisis konten media sosial. Hasil penelitian menunjukkan bahwa Pengurus Masjid Al-Ikhlash menggunakan media sosial sebagai sarana dakwah yang efektif. Mereka menyebarkan pesan-pesan agama yang inspiratif dan memberikan informasi berharga kepada masyarakat melalui konten-konten menarik seperti kutipan Al-Quran, ","PeriodicalId":178544,"journal":{"name":"Bandung Conference Series: Islamic Broadcast Communication","volume":"22 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140413025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-18DOI: 10.29313/bcsibc.v4i1.12438
Moh Fahrid Sahibul Bayaan AR. Hamid, Chairiawaty, Muhammad Fauzi Arif
Abstract. Da'wah is an activity or communication activity carried out to lead someone to God's path, invite what is right, prevent evil, and achieve happiness in this world and the hereafter. The song Sumayyah is a single by Anisa Rahman, the song tells the story of the first woman who was martyred. Sumayyah and her husband and children, Ammar bin Yasir, who was a friend of the Prophet Muhammad sallallahu alaihi wasallam. This research was conducted to determine the aesthetics in Sumayyah's song lyrics. The type of research used is a study of the lyrics of the Sumayyah song using content analysis and qualitative research. The results of this research show that (1) The semiotic analysis in Sumayyah's song lyrics is that they do not deny that they have converted to Islam, in fact they announce their Islam strongly so that non-believers do not respond but with opposition and hostility. Sumayyah bint Khayyat has tasted the deliciousness and sweetness of faith so that for her death is something trivial in order to fight for her creed and (2) The values of da'wah which include Discipline, Honesty, Hard work describe Sumayyah's heart which is filled with the greatness of Allah subhanahu wa ta'ala, so he despised every torture inflicted by the unjust taguts; they are unable to shift their faith and beliefs, even if it is just one ant step. Abstrak. Dakwah merupakan aktivitas atau kegiatan komunikasi yang dilakukan untuk membawa seseorang kepada jalan Tuhan, mengajak yang ma’ruf, mencegah dari yang munkar, mencapai kebahagiaan dunia dan akhirat. Lagu Sumayyah merupakan singel dari Anisa Rahman, lagu tersebut mengisahkan tentang wanita syahid pertama. Sumayyah dan suami beserta anaknya Ammar bin Yasir yang merupakan sahabat Nabi Muhammad Shalallahu alaihi wasallam. Penelitian ini dilakukan untuk mengetahui estika dalam lirik lagu Sumayyah. Jenis penelitian yang digunakan yaitu Kajian terhadap lirik lagu sumayyah ini menggunakan metode analisis isi (content analysis) dan penelitian kualitatif (qualitative research). Hasil dari penelitian ini menunjukkan bahwa (1) Analisis semiotika dalam lirik lagu Sumayyah adalah tidak memungkiri bahwa mereka telah masuk Islam, bahkan mereka mengumumkan keislamannya dengan kuat sehingga orang-orang kafir tidak menanggapinya melainkan dengan pertentangan dan permusuhan. Sumayyah binti Khayyat telah merasakan kelezatan dan manisnya iman sehingga bagi beliau kematian adalah sesuatu yang remeh dalam rangka memperjuangkan akidahnya dan (2) Nilai dakwah yang meliputi Kedisiplinan, Kejujuran, Kerja keras menggambarkan hatinya Sumayyah yang telah dipenuhi kebesaran Allah subhanahu wa ta’ala, maka dia menganggap kecil setiap siksaan yang dilakukan oleh para tagut yang zalim; mereka tidak kuasa menggeser keimanan dan keyakinannya, sekalipun hanya satu langkah semut.
{"title":"Analisis Semiotika dalam Lirik Lagu Sumayyah","authors":"Moh Fahrid Sahibul Bayaan AR. Hamid, Chairiawaty, Muhammad Fauzi Arif","doi":"10.29313/bcsibc.v4i1.12438","DOIUrl":"https://doi.org/10.29313/bcsibc.v4i1.12438","url":null,"abstract":"Abstract. Da'wah is an activity or communication activity carried out to lead someone to God's path, invite what is right, prevent evil, and achieve happiness in this world and the hereafter. The song Sumayyah is a single by Anisa Rahman, the song tells the story of the first woman who was martyred. Sumayyah and her husband and children, Ammar bin Yasir, who was a friend of the Prophet Muhammad sallallahu alaihi wasallam. This research was conducted to determine the aesthetics in Sumayyah's song lyrics. The type of research used is a study of the lyrics of the Sumayyah song using content analysis and qualitative research. The results of this research show that (1) The semiotic analysis in Sumayyah's song lyrics is that they do not deny that they have converted to Islam, in fact they announce their Islam strongly so that non-believers do not respond but with opposition and hostility. Sumayyah bint Khayyat has tasted the deliciousness and sweetness of faith so that for her death is something trivial in order to fight for her creed and (2) The values of da'wah which include Discipline, Honesty, Hard work describe Sumayyah's heart which is filled with the greatness of Allah subhanahu wa ta'ala, so he despised every torture inflicted by the unjust taguts; they are unable to shift their faith and beliefs, even if it is just one ant step. \u0000Abstrak. Dakwah merupakan aktivitas atau kegiatan komunikasi yang dilakukan untuk membawa seseorang kepada jalan Tuhan, mengajak yang ma’ruf, mencegah dari yang munkar, mencapai kebahagiaan dunia dan akhirat. Lagu Sumayyah merupakan singel dari Anisa Rahman, lagu tersebut mengisahkan tentang wanita syahid pertama. Sumayyah dan suami beserta anaknya Ammar bin Yasir yang merupakan sahabat Nabi Muhammad Shalallahu alaihi wasallam. Penelitian ini dilakukan untuk mengetahui estika dalam lirik lagu Sumayyah. Jenis penelitian yang digunakan yaitu Kajian terhadap lirik lagu sumayyah ini menggunakan metode analisis isi (content analysis) dan penelitian kualitatif (qualitative research). Hasil dari penelitian ini menunjukkan bahwa (1) Analisis semiotika dalam lirik lagu Sumayyah adalah tidak memungkiri bahwa mereka telah masuk Islam, bahkan mereka mengumumkan keislamannya dengan kuat sehingga orang-orang kafir tidak menanggapinya melainkan dengan pertentangan dan permusuhan. Sumayyah binti Khayyat telah merasakan kelezatan dan manisnya iman sehingga bagi beliau kematian adalah sesuatu yang remeh dalam rangka memperjuangkan akidahnya dan (2) Nilai dakwah yang meliputi Kedisiplinan, Kejujuran, Kerja keras menggambarkan hatinya Sumayyah yang telah dipenuhi kebesaran Allah subhanahu wa ta’ala, maka dia menganggap kecil setiap siksaan yang dilakukan oleh para tagut yang zalim; mereka tidak kuasa menggeser keimanan dan keyakinannya, sekalipun hanya satu langkah semut.","PeriodicalId":178544,"journal":{"name":"Bandung Conference Series: Islamic Broadcast Communication","volume":"105 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140452624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-12DOI: 10.29313/bcsibc.v4i1.12280
Muhammad Adnan Firdaus, Malki Ahmad Nasir, Asep Ahmad Siddiq
Abstract. Ustadz Adi Hidayat is a favored preacher in Indonesian society. He possesses a communication style that can embrace various segments, especially the youth. This research aims to explore Ustadz Adi Hidayat's dakwah strategy for instilling Islamic values on the @adihidayatofficial YouTube channel using the SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats). The study identifies strengths, weaknesses, opportunities, and challenges in terms of the dakwah strategy employed by Ustadz Adi Hidayat. The research methodology is qualitative, involving data collection through dakwah videos on the @adihidayatofficial YouTube channel. The research findings indicate the strengths that are diverse dakwah contents, substantive and profound content, proficient communication skills, and responsiveness to contemporary issues. While the weaknesses that are minimal interaction, lengthy video duration. The opportunities that are significant viewer impressions. The Threat that are competition with other YouTube contents, algorithmic changes affecting video visibility, and the potential for controversy or misunderstanding in conveying dakwah messages. Keywords: Dakwah Strategy, SWOT Analysis Theory, Social Media. Abstrak. Ustadz Adi Hidayat merupakan pendakwah yang sangat disukai masyarakat Indonesia. Ia memiliki gaya komunikasi yang mampu merangkul berbagai kalangan, khususnya kalangan pemuda. Penelitian ini bertujuan untuk mengetahui strategi dakwah Ustadz Adi Hidayat dalam menanamkan nilai-nilai islam di channel youtube @adihidayatofficial dengan menggunakan pendekatan analisis SWOT (Strenghts, Weaknesses, Opportunities, Threats). Penelitian ini mengidentifikasi kekuatan, kelemahan, peluang dan tantangan dari segi strategi dakwah yang dilakukan oleh Ustadz Adi Hidayat. Metode penelitian ini bersifat kualitatif dengan pengumpulan data berupa video dakwah di channel youtube @adihidayatofficial. Hasil penelitian menyatakan bahwa kekuatan: konten dakwah yang beragam, konten substantif dan mendalam, keahliann komunikasi yang baik, serta responsive terhadap isu-isu kontemporer. Kelemahan: minim interaksi, durasi video yang Panjang. Peluang: impresi penonton yang banyak. Tantangan: persaingan konten-konten lain di youtube, perubahan algoritma yang dapat mempengaruhi tampilan video, serta adanya potensi kontroversi atau kesalahpahaman dalam penyampaian pesan dakwah. Kata Kunci: Strategi Dakwah, Teori Analisis SWOT, Media Sosial.
{"title":"Analisis SWOT Strategi Dakwah Ustadz Adi Hidayat dalam Menanamkan Nilai-Nilai Islam di Channel Youtube Adi Hidayat Official","authors":"Muhammad Adnan Firdaus, Malki Ahmad Nasir, Asep Ahmad Siddiq","doi":"10.29313/bcsibc.v4i1.12280","DOIUrl":"https://doi.org/10.29313/bcsibc.v4i1.12280","url":null,"abstract":"Abstract. Ustadz Adi Hidayat is a favored preacher in Indonesian society. He possesses a communication style that can embrace various segments, especially the youth. This research aims to explore Ustadz Adi Hidayat's dakwah strategy for instilling Islamic values on the @adihidayatofficial YouTube channel using the SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats). The study identifies strengths, weaknesses, opportunities, and challenges in terms of the dakwah strategy employed by Ustadz Adi Hidayat. The research methodology is qualitative, involving data collection through dakwah videos on the @adihidayatofficial YouTube channel. The research findings indicate the strengths that are diverse dakwah contents, substantive and profound content, proficient communication skills, and responsiveness to contemporary issues. While the weaknesses that are minimal interaction, lengthy video duration. The opportunities that are significant viewer impressions. The Threat that are competition with other YouTube contents, algorithmic changes affecting video visibility, and the potential for controversy or misunderstanding in conveying dakwah messages. \u0000Keywords: Dakwah Strategy, SWOT Analysis Theory, Social Media. \u0000Abstrak. Ustadz Adi Hidayat merupakan pendakwah yang sangat disukai masyarakat Indonesia. Ia memiliki gaya komunikasi yang mampu merangkul berbagai kalangan, khususnya kalangan pemuda. Penelitian ini bertujuan untuk mengetahui strategi dakwah Ustadz Adi Hidayat dalam menanamkan nilai-nilai islam di channel youtube @adihidayatofficial dengan menggunakan pendekatan analisis SWOT (Strenghts, Weaknesses, Opportunities, Threats). Penelitian ini mengidentifikasi kekuatan, kelemahan, peluang dan tantangan dari segi strategi dakwah yang dilakukan oleh Ustadz Adi Hidayat. Metode penelitian ini bersifat kualitatif dengan pengumpulan data berupa video dakwah di channel youtube @adihidayatofficial. Hasil penelitian menyatakan bahwa kekuatan: konten dakwah yang beragam, konten substantif dan mendalam, keahliann komunikasi yang baik, serta responsive terhadap isu-isu kontemporer. Kelemahan: minim interaksi, durasi video yang Panjang. Peluang: impresi penonton yang banyak. Tantangan: persaingan konten-konten lain di youtube, perubahan algoritma yang dapat mempengaruhi tampilan video, serta adanya potensi kontroversi atau kesalahpahaman dalam penyampaian pesan dakwah. \u0000Kata Kunci: Strategi Dakwah, Teori Analisis SWOT, Media Sosial.","PeriodicalId":178544,"journal":{"name":"Bandung Conference Series: Islamic Broadcast Communication","volume":"181 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140458079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-12DOI: 10.29313/bcsibc.v4i1.11051
Muhammad Hafizh Fachry Aldira, Rodliyah Khuza’i
Abstract. Tiktok is a social networking application in which users can create, edit and share short videos. The tiktok application has many opportunities in its utilization. Not a few content creators share their videos to educate the audience. One of the educational content creators of TikTok also provides benefits in preaching to the public, namely Habib Husein Ja'far with the account name @huseinjafar. This research focuses on Habib Jafar's Dakwah messages in his TikTok account@huseinjafar which some people commented negatively. The purpose of this study is to know the representamen (signs), objects and interpretants on the account@huseinjafar based on Charles Sanders Peirce's semiotic theory and to find out da'wah messages in tiktok videos on accounts@huseinjafar.This research uses a type of qualitative research with descriptive methods, data collection techniques with observation and documentation. The results of this study are in the semiotic analysis of several tiktok videos@huseinjafar shows representamen (signs), objects, and interpretants based on Charles Sanders Peirce's semiotic theory. The results of research on da'wah messages in tiktok videos on accounts@huseinjafarcontains the preaching message of Creed, Sharia and Ethics. Keywords: Da'wah, Shari'a and Morals, Semiotics. Abstrak. Tiktok merupakan sebuah aplikasi jejaring sosial dalam penggunaanya dapat membuat, mengedit, dan berbagi video pendek. Aplikasi tiktok memiliki banyak peluang dalam pemanfaatannya. Tidak sedikit konten kreator yang membagikan videonya untuk mengedukasi penonton. Salah satu konten kreator tiktok yang mengedukasi juga memberi manfaat dalam berdakwah kepada khalayak yakni Habib Husein Ja’far dengan nama akun @huseinjafar. Penelitian ini berfokus pada Pesan Dakwah Habib Jafar dalam akun tiktok @huseinjafar yang segelintir orang berkomentar negatif. Tujuan penelitian ini adalah mengetahui representamen (tanda), objek dan interpretant pada akun @huseinjafar berdasarkan teori semiotika Charles Sanders Peirce dan untuk mengetahui pesan dakwah dalam video tiktok pada akun @huseinjafar. Penelitian ini menggunakan jenis penelitian kualitatif dengan metode deskriptif, teknik pengumpulan data dengan observasi dan dokumentasi. Hasil penelitian ini dalam analisis semiotik beberapa video tiktok @huseinjafar menunjukkan representamen (tanda), objek, dan interpretant berdasarkan teori semiotika Charles Sanders Peirce. Hasil penelitian pesan dakwah dalam video tiktok pada akun @huseinjafar mengandung pesan dakwah Akidah, Syariat dan Akhlak. Kata Kunci: Dakwah, Syariat dan Akhlak, Semiotika.
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