Abhishek Shah, Shweta Shah, Bill Rand, Xiaoxia Champon
Online social networks allow for information to rapidly propagate throughout the world, and opinions expressed on such platforms can influence people’s decisions. During the COVID-19 pandemic, many influential public figures used these social networks to share their opinions about the vaccines developed to combat the virus. Many influencers encouraged vaccination, and a considerable number also expressed doubt and skepticism over the efficacy of the vaccines. This study modeled the impact that eleven influencers’ statements had on the overall sentiment towards COVID-19 vaccines, as expressed on Twitter. Sentiment is measured by collecting a series of publicly-available tweets made regarding the vaccine during the pandemic, and assigning each a sentiment score based on the VADER lexicon. Several models were used to analyze the impact of the influencers’ statements, including linear, sequential and tree-based models. The results were obtained by constructing a Bayesian structural time series model based on each model’s counterfactual estimate. The results found that influencers who share messages encouraging vaccination generally tend to increase the number of ”pro-vaccination” tweets over the next 20 days. Influencers sharing ”anti-vaccination” messages sometimes resulted in a decrease in anti-vaccine tweets, and other times in an increase over the next 20 days. The results from this study provide an introductory look into the complex issue of vaccine hesitancy and the effect of influencers on vaccine messaging, and inform public health strategy regarding this issue.
{"title":"The Celebrity Factor: Exploring the Impact of Influencers on COVID-19 Vaccine Sentiment through Bayesian Modeling of Time Series","authors":"Abhishek Shah, Shweta Shah, Bill Rand, Xiaoxia Champon","doi":"10.17705/3jsis.00034","DOIUrl":"https://doi.org/10.17705/3jsis.00034","url":null,"abstract":"Online social networks allow for information to rapidly propagate throughout the world, and opinions expressed on such platforms can influence people’s decisions. During the COVID-19 pandemic, many influential public figures used these social networks to share their opinions about the vaccines developed to combat the virus. Many influencers encouraged vaccination, and a considerable number also expressed doubt and skepticism over the efficacy of the vaccines. This study modeled the impact that eleven influencers’ statements had on the overall sentiment towards COVID-19 vaccines, as expressed on Twitter. Sentiment is measured by collecting a series of publicly-available tweets made regarding the vaccine during the pandemic, and assigning each a sentiment score based on the VADER lexicon. Several models were used to analyze the impact of the influencers’ statements, including linear, sequential and tree-based models. The results were obtained by constructing a Bayesian structural time series model based on each model’s counterfactual estimate. The results found that influencers who share messages encouraging vaccination generally tend to increase the number of ”pro-vaccination” tweets over the next 20 days. Influencers sharing ”anti-vaccination” messages sometimes resulted in a decrease in anti-vaccine tweets, and other times in an increase over the next 20 days. The results from this study provide an introductory look into the complex issue of vaccine hesitancy and the effect of influencers on vaccine messaging, and inform public health strategy regarding this issue.","PeriodicalId":186837,"journal":{"name":"The Journal of the Southern Association for Information Systems","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140384280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to investigate how the existing healthcare value chain system has significantly been impacted as a result of the increasing adoption and implementation of analytics and business intelligence (A&BI) capabilities. Given the increasing interest and investment in A&BI, it is important to have a good understanding of what A&BI capabilities healthcare organizations are utilizing to enhance value. Based on extensive search of the literature and a follow-up case study of a large regional hospital, it was found that the existing healthcare value chain (HCVC) framework is outdated and no longer effective. We therefore revised and updated the existing framework to meet the current needs of modern healthcare practices. Moreover, A&BI applications currently being deployed in healthcare organizations were identified and mapped onto the revised framework. The study contributes by illustrating how healthcare organizations currently utilize or should be using A&BI capabilities to enable them close the quality gaps.
{"title":"Healthcare Value Chain and the Impact of Analytics & BI","authors":"Rudolph T. Bedeley, Lakshmi Iyer","doi":"10.17705/3jsis.00033","DOIUrl":"https://doi.org/10.17705/3jsis.00033","url":null,"abstract":"This study aims to investigate how the existing healthcare value chain system has significantly been impacted as a result of the increasing adoption and implementation of analytics and business intelligence (A&BI) capabilities. Given the increasing interest and investment in A&BI, it is important to have a good understanding of what A&BI capabilities healthcare organizations are utilizing to enhance value. Based on extensive search of the literature and a follow-up case study of a large regional hospital, it was found that the existing healthcare value chain (HCVC) framework is outdated and no longer effective. We therefore revised and updated the existing framework to meet the current needs of modern healthcare practices. Moreover, A&BI applications currently being deployed in healthcare organizations were identified and mapped onto the revised framework. The study contributes by illustrating how healthcare organizations currently utilize or should be using A&BI capabilities to enable them close the quality gaps.","PeriodicalId":186837,"journal":{"name":"The Journal of the Southern Association for Information Systems","volume":" 396","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140383326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social e-commerce highlights the current trend of companies strategically using a multi-platform approach for their marketing plans and selling needs. This approach often consists of a company utilizing one or more social networks, along with a social e-commerce, to create an online community around their products. However, there is limited holistic research on how companies use social networks to maximize their branding and marketing efforts. This study theorizes the strategic social network actions of a social e-commerce platform. We collected data from a random sample of 1,458 social e-commerce users and their chosen social networks, including Instagram, Pinterest, Facebook, and X (formerly known as Twitter). This unique data set and analysis assessed the impact of social network marketing from firms across a wide variety of industries and platforms. The study provides empirical evidence on follower growth and sales and identifies impactful marketing strategies in a multi-platform web environment.
{"title":"Utilizing Social Networks to Improve Success Metrics in Social E-Commerce","authors":"R. DaSouza, E. M. Church","doi":"10.17705/3jsis.00035","DOIUrl":"https://doi.org/10.17705/3jsis.00035","url":null,"abstract":"Social e-commerce highlights the current trend of companies strategically using a multi-platform approach for their marketing plans and selling needs. This approach often consists of a company utilizing one or more social networks, along with a social e-commerce, to create an online community around their products. However, there is limited holistic research on how companies use social networks to maximize their branding and marketing efforts. This study theorizes the strategic social network actions of a social e-commerce platform. We collected data from a random sample of 1,458 social e-commerce users and their chosen social networks, including Instagram, Pinterest, Facebook, and X (formerly known as Twitter). This unique data set and analysis assessed the impact of social network marketing from firms across a wide variety of industries and platforms. The study provides empirical evidence on follower growth and sales and identifies impactful marketing strategies in a multi-platform web environment.","PeriodicalId":186837,"journal":{"name":"The Journal of the Southern Association for Information Systems","volume":" December","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140383545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Since a large area of cybersecurity research is technically centered but most cyber incidents are human enabled (Nobles, 2018), a shift in focus towards behavioral issues is imperative to improve the understanding of these problems. Research in behavioral economics shows that cognitive biases can impact the decision-making process. For example, a seminal study conducted by Iyengar and Lepper (2000) reveals that a large array of product options attracted customers to browse, but fewer choices got them to buy. Similar research shows that when presented with a large array of options, customers tend to defer decisions, search for alternatives, or even opt not to choose (Dhar, 1997; Shafir, Simonson and Tversky, 1993). Choice overload bias, also known as over-choice, choice paralysis, or the paradox of choice, describes how individuals get overwhelmed when presented with a large number of options to choose from. While we tend to assume that more choice is a good thing (Ryan and Deci, 2001), behavioral economics related research has shown that people have a harder time choosing from a larger array of options (Chernev, Böckenholt and Goodman, 2015). This study translates extant behavioral economics based research on choice overload from various disciplines (e.g., business, public administration, medical science, sociology) and explores its impact on cybersecurity.
{"title":"The Impact of Choice Overload on Decision Deferral in Cybersecurity","authors":"Cristian Alecse","doi":"10.17705/3jsis.00032","DOIUrl":"https://doi.org/10.17705/3jsis.00032","url":null,"abstract":"Since a large area of cybersecurity research is technically centered but most cyber incidents are human enabled (Nobles, 2018), a shift in focus towards behavioral issues is imperative to improve the understanding of these problems. Research in behavioral economics shows that cognitive biases can impact the decision-making process. For example, a seminal study conducted by Iyengar and Lepper (2000) reveals that a large array of product options attracted customers to browse, but fewer choices got them to buy. Similar research shows that when presented with a large array of options, customers tend to defer decisions, search for alternatives, or even opt not to choose (Dhar, 1997; Shafir, Simonson and Tversky, 1993). Choice overload bias, also known as over-choice, choice paralysis, or the paradox of choice, describes how individuals get overwhelmed when presented with a large number of options to choose from. While we tend to assume that more choice is a good thing (Ryan and Deci, 2001), behavioral economics related research has shown that people have a harder time choosing from a larger array of options (Chernev, Böckenholt and Goodman, 2015). This study translates extant behavioral economics based research on choice overload from various disciplines (e.g., business, public administration, medical science, sociology) and explores its impact on cybersecurity.","PeriodicalId":186837,"journal":{"name":"The Journal of the Southern Association for Information Systems","volume":"58 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139290614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study utilizes an explanatory sequential mixed-methods design to examine the impact of COVID-19 on the career trajectories of information technology (I.T.) graduate students and professionals of color. Building on individual differences theory in the initial quantitative phase, data from a national survey of 356 STEM graduate students and professionals of color (Black, Indigenous, and Latino) were analyzed to investigate intersectional differences among I.T. and non-I.T. STEM graduate students and professionals by race/ethnicity, gender, and socio-economic characteristics. Findings suggest differential impacts of COVID-19 on I.T. graduate students and I.T. professionals. Among STEM graduate students, financial strain significantly affected their career plans, whereas among professionals, gender was a significant predictor. Qualitative evidence from I.T. respondents clarified quantitative findings. I.T. graduate students (n=239) were more concerned about research setbacks and career instability, while I.T. professionals (n=117) were concerned with setbacks in professional roles and networks, work/life stability, and increased desires for entrepreneurship.
{"title":"Impact of COVID-19 on the Career Trajectories of Black, Indigenous, and Latinx IT Graduate Students and Professionals","authors":"T. Monroe-White, E. McGee","doi":"10.17705/3jsis.00027","DOIUrl":"https://doi.org/10.17705/3jsis.00027","url":null,"abstract":"This study utilizes an explanatory sequential mixed-methods design to examine the impact of COVID-19 on the career trajectories of information technology (I.T.) graduate students and professionals of color. Building on individual differences theory in the initial quantitative phase, data from a national survey of 356 STEM graduate students and professionals of color (Black, Indigenous, and Latino) were analyzed to investigate intersectional differences among I.T. and non-I.T. STEM graduate students and professionals by race/ethnicity, gender, and socio-economic characteristics. Findings suggest differential impacts of COVID-19 on I.T. graduate students and I.T. professionals. Among STEM graduate students, financial strain significantly affected their career plans, whereas among professionals, gender was a significant predictor. Qualitative evidence from I.T. respondents clarified quantitative findings. I.T. graduate students (n=239) were more concerned about research setbacks and career instability, while I.T. professionals (n=117) were concerned with setbacks in professional roles and networks, work/life stability, and increased desires for entrepreneurship.","PeriodicalId":186837,"journal":{"name":"The Journal of the Southern Association for Information Systems","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115390061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The COVID-19 pandemic has laid bare the persistent digital divide between those that have access to technology and those that do not. As such, we conducted a case study that consisted of interviews and a survey of students along with interviews of administrators and faculty at a minority serving institution. The institution is used along with resources and appropriations theory as a lens to further understand the digital divide and how technology access and use have manifested during the pandemic. The results suggest that students perceived difficulty with access to and use of information communication technologies (such as hardware and software), which interfered with their engagement with learning. At the institution under investigation, the pre-pandemic lack of access to technological resources was eliminated during the pandemic thanks to additional funding. Nevertheless, the communication problems between the administration and students limited students’ access to the resources available.
{"title":"The Persistent Digital Divide: The Case Study of a Minority Serving Institution","authors":"Brandis Phillips, Belinda Shipps","doi":"10.17705/3jsis.00025","DOIUrl":"https://doi.org/10.17705/3jsis.00025","url":null,"abstract":"The COVID-19 pandemic has laid bare the persistent digital divide between those that have access to technology and those that do not. As such, we conducted a case study that consisted of interviews and a survey of students along with interviews of administrators and faculty at a minority serving institution. The institution is used along with resources and appropriations theory as a lens to further understand the digital divide and how technology access and use have manifested during the pandemic. The results suggest that students perceived difficulty with access to and use of information communication technologies (such as hardware and software), which interfered with their engagement with learning. At the institution under investigation, the pre-pandemic lack of access to technological resources was eliminated during the pandemic thanks to additional funding. Nevertheless, the communication problems between the administration and students limited students’ access to the resources available.","PeriodicalId":186837,"journal":{"name":"The Journal of the Southern Association for Information Systems","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129074118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Michael Holt, Timothy Kreider, Scott E Kreider, Joel Kreider, Christopher Kreider
With the declaration of COVID-19 as a pandemic by the World Health Organization and associated public health concerns and emergency measures, the lives of many came to a grinding halt. Whether due to stay-at-home orders and lockdowns, or quarantines, many were required to change their day-to-day way of life overnight. This not only changed the mechanical activities performed daily, such as driving to the office, going out to a restaurant, or attending a party, but this also changed the resultant implications of the utility we received from those activities. Utility theory posits that individuals choose what activities to perform based on some utility function, where the utility satisfies some need. As these activities to meet existing needs were disrupted, we seek to use this as an opportunity to explore how contribution in open-source communities changed, specifically the English Wikipedia. We utilize a natural experiment methodology, centered around the COVID-19 pandemic, and explore contribution patterns before and after the pandemic. Our project will contribute to the understanding of IS during unusual times, specifically in the context of open-source communities that rely on volunteer time and effort.
{"title":"An Exploration of Wikipedia Contributions in the Era of COVID-19","authors":"Michael Holt, Timothy Kreider, Scott E Kreider, Joel Kreider, Christopher Kreider","doi":"10.17705/3jsis.00028","DOIUrl":"https://doi.org/10.17705/3jsis.00028","url":null,"abstract":"With the declaration of COVID-19 as a pandemic by the World Health Organization and associated public health concerns and emergency measures, the lives of many came to a grinding halt. Whether due to stay-at-home orders and lockdowns, or quarantines, many were required to change their day-to-day way of life overnight. This not only changed the mechanical activities performed daily, such as driving to the office, going out to a restaurant, or attending a party, but this also changed the resultant implications of the utility we received from those activities. Utility theory posits that individuals choose what activities to perform based on some utility function, where the utility satisfies some need. As these activities to meet existing needs were disrupted, we seek to use this as an opportunity to explore how contribution in open-source communities changed, specifically the English Wikipedia. We utilize a natural experiment methodology, centered around the COVID-19 pandemic, and explore contribution patterns before and after the pandemic. Our project will contribute to the understanding of IS during unusual times, specifically in the context of open-source communities that rely on volunteer time and effort.","PeriodicalId":186837,"journal":{"name":"The Journal of the Southern Association for Information Systems","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121711272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Traditionally software products have been classified as utilitarian or hedonic based on the value they provide to the users. In this cross-disciplinary study, we introduce another category of software products called social products i.e., those which provide symbolic value to its users. However, we also suggest these three types of software products are ideal types. In reality, most software products are likely hybrid. They provide differing magnitude of all three values: Utilitarian, Hedonic and Social. We use the different levels (high, medium, and low) of these three values to classify products as predominantly Utilitarian, predominantly Hedonic, predominantly Social and five types of Hybrids. This classification of products offers a fresh perspective into how users view different products in terms of the value they provide to them. The insights from the study can be used to assess software product positioning and to develop suitable product development strategies.
{"title":"Changing Product Perceptions: A Pre-COVID-19 and Post-COVID-19 Survey of Software Products","authors":"Adarsh Kumar Kakar","doi":"10.17705/3jsis.00024","DOIUrl":"https://doi.org/10.17705/3jsis.00024","url":null,"abstract":"Traditionally software products have been classified as utilitarian or hedonic based on the value they provide to the users. In this cross-disciplinary study, we introduce another category of software products called social products i.e., those which provide symbolic value to its users. However, we also suggest these three types of software products are ideal types. In reality, most software products are likely hybrid. They provide differing magnitude of all three values: Utilitarian, Hedonic and Social. We use the different levels (high, medium, and low) of these three values to classify products as predominantly Utilitarian, predominantly Hedonic, predominantly Social and five types of Hybrids. This classification of products offers a fresh perspective into how users view different products in terms of the value they provide to them. The insights from the study can be used to assess software product positioning and to develop suitable product development strategies.","PeriodicalId":186837,"journal":{"name":"The Journal of the Southern Association for Information Systems","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123798430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The COVID-19 pandemic has been a hectic time for faculty at the higher education and K-12 levels. With many institutions having to switch to remote learning, faculty had to find tools and resources that could be used to create virtual educational communities. In this milieu of remote learning, the technology tools must foster a thriving educational environment and facilitate communications. In the undergraduate Cybersecurity and Network Management (CNM) program at Murray State University (MSU), the faculty adopted Discord for teaching classes, lab work, and for social events. Discord has been used by the CNM faculty for over a year now and has shown positive results. Students like using Discord for streamlining the communication process and for having the ability to establish real time communication with faculty. In this paper, the authors present their approach to developing and managing the use of Discord in the CNM program at MSU.
{"title":"Developing a Cybersecurity Educational Community Using Discord During the COVID-19 Pandemic","authors":"Randall Joyce, F. Sahawneh, Brandon Dixon","doi":"10.17705/3jsis.00026","DOIUrl":"https://doi.org/10.17705/3jsis.00026","url":null,"abstract":"The COVID-19 pandemic has been a hectic time for faculty at the higher education and K-12 levels. With many institutions having to switch to remote learning, faculty had to find tools and resources that could be used to create virtual educational communities. In this milieu of remote learning, the technology tools must foster a thriving educational environment and facilitate communications. In the undergraduate Cybersecurity and Network Management (CNM) program at Murray State University (MSU), the faculty adopted Discord for teaching classes, lab work, and for social events. Discord has been used by the CNM faculty for over a year now and has shown positive results. Students like using Discord for streamlining the communication process and for having the ability to establish real time communication with faculty. In this paper, the authors present their approach to developing and managing the use of Discord in the CNM program at MSU.","PeriodicalId":186837,"journal":{"name":"The Journal of the Southern Association for Information Systems","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131021771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media has had a huge impact on how we live and interact as a society. Yet, research literature is sparse on the psychology of users who participate enthusiastically in the social media. In this exploratory study with 222 student users we apply the theory of fundamental human needs to predict and assess the psychological profile of users who actively engage in social media. Overall the finding of the study support our hypothesis but with a few unexpected findings. Need of relationship, self-esteem and popularity-influence were found to positively impact the behavioral intention, frequency and time users spent on social media. The findings have useful practical implications for product/ project managers in understanding what motivates users to engage in social media and how social media can be designed to further enhance user participation.
{"title":"A Longitudinal Study to Identify the Psychological Needs Profile of Users of Social Media in the pre-COVID and post-COVID Eras","authors":"Ashish Kakar","doi":"10.17705/3jsis.00023","DOIUrl":"https://doi.org/10.17705/3jsis.00023","url":null,"abstract":"Social media has had a huge impact on how we live and interact as a society. Yet, research literature is sparse on the psychology of users who participate enthusiastically in the social media. In this exploratory study with 222 student users we apply the theory of fundamental human needs to predict and assess the psychological profile of users who actively engage in social media. Overall the finding of the study support our hypothesis but with a few unexpected findings. Need of relationship, self-esteem and popularity-influence were found to positively impact the behavioral intention, frequency and time users spent on social media. The findings have useful practical implications for product/ project managers in understanding what motivates users to engage in social media and how social media can be designed to further enhance user participation.","PeriodicalId":186837,"journal":{"name":"The Journal of the Southern Association for Information Systems","volume":"112 39","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131914389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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