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Pengaruh Kualitas Pelayanan dan Pengemasan Produk Terhadap Loyalitas Pelanggan di Sari Ater Hot Springs Subang 服务质量和产品包装对客户忠诚度的影响
Pub Date : 2022-04-30 DOI: 10.32659/jmp.v1i1.199
Alyssa Maulida Nursyifa, Indah Nur Agustiani, T. Hidayat
This study aims to analyze the effect of service quality and product packaging on customer loyalty at Sari Ater Hot Spring, Subang. This study uses quantitative research methods with descriptive and verification analysis, the analysis technique uses Multiple Linear Regression. The number of samples is 384 respondents. The data collection technique used a questionnaire that was distributed to visitors to Sari Ater Hot Springs, Subang. The results showed that service quality had a positive and partially significant effect on customer loyalty, where the significance was 0.00 <0.05 and tcount 11.880 > ttable 1.96. Product packaging has a positive and partially significant effect on customer loyalty, where the significance is 0.00 < 0.05 and tcount 14.569 > ttable 1.96. Simultaneously, the quality of service and product packaging on customer loyalty has a positive and significant effect, where the significance is 0.00 < 0.05 and Fcount 690,491 > Ftable 3,019. The total effect is 78.40%, and 21.60% is influenced by other variables that have not been studied
本研究旨在分析苏邦莎丽水温泉的服务品质与产品包装对顾客忠诚度的影响。本研究采用定量研究方法结合描述性分析和验证性分析,分析技术采用多元线性回归。样本数量为384人。数据收集技术使用了一份调查问卷,该问卷分发给了苏邦沙里水温泉的游客。结果显示,服务质量对顾客忠诚有正向和部分显著的影响,显著性为0.00,表1.96。产品包装对顾客忠诚度有正向和部分显著的影响,显著性为0.00 < 0.05,tcount 14.569 >表1.96。同时,服务质量和产品包装对顾客忠诚度有正向显著影响,显著性为0.00 < 0.05,Fcount 690,491 > Ftable 3,019。总效应为78.40%,21.60%受其他未研究变量的影响
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引用次数: 0
Pengaruh Motivasi Wisatawan dan Promosi Terhadap Keputusan Berkunjung di Curug Sentral Jayanegara Kabupaten Sukabumi 游客的动机和促进在苏卡米摄政中心的访问决定的影响
Pub Date : 2022-04-30 DOI: 10.32659/jmp.v1i1.202
Muhammad Nuraldian, Rieke Sri Rizki Asti Karini, Adrian Agoes
This study aims to determine the effect of tourist motivation and promotion on the decision to visit Curug Sentral Jayanegara. The method used is descriptive quantitative verification method. The sample used was 355 respondents with a Simple Random Sampling approach and SPSS Statistics 24 software for Windows. Data collection techniques using observation, interviews, questionnaires and literature study. The results showed (1) tourist motivation had a significant effect on the decision to visit 50.20%, (2) promotion had a significant effect on the decision to visit 31.60%. (3) tourist motivation and promotion simultaneously have a significant effect of 48.80% on visiting decisions and (4) there is a correlation between tourist motivation and promotion of 0.428. Based on these results, it can be concluded that tourist motivation and promotion have an influence in increasing visiting decisions.
本研究旨在探讨旅游动机与促销对观光决策的影响。所采用的方法为描述性定量验证法。采用简单随机抽样方法,使用SPSS统计软件进行调查,共355人。数据收集技术使用观察,访谈,问卷调查和文献研究。结果表明:(1)旅游动机对旅游决策的影响显著(50.20%),(2)促销对旅游决策的影响显著(31.60%)。(3)旅游动机与促销同时对旅游决策有显著影响(48.80%);(4)旅游动机与促销的相关系数为0.428。基于这些结果,可以得出旅游动机和促销对增加旅游决策有影响的结论。
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引用次数: 0
Analisis Motivasi Wisatawan Terhadap Keputusan Berkunjung di Desa Wisata Lamajang 分析游客对拉马岗旅游村参观决定的动机
Pub Date : 2022-04-30 DOI: 10.32659/jmp.v1i1.200
Analysis of Tourist Motivation on the Decision to Visit in the Lamajang Tourism Village was a study conducted to see the effect of tourist motivation to increase visiting decisions. If there was an influence in the decision to visit, then the motivation of tourists provided an increase in the decision to visit. But, if there is no influence in the decision to visit, then the motivation of tourists does not provide an increase in the decision to visit. The research method used was a quantitative research method with descriptive analysis with verification approach. Data collection techniques were observations, interviews, and questionnaires. Primary data sources were obtained from a questionnaire of 110 respondents. The results showed that the variable Tourist Motivation influenced which decision to visit. It can be seen from the increase of Tourist Motivation can provide an increase in Visiting Decisions. In addition, Tourist Motivation was also influenced the Visiting Decision. Based on the results of the Determination Coefficient Test showed that the variable Tourist Motivation gave effect as much as 31,2% and the remaining 68,8% is influenced by other factors were not examined in this study. Based on these results it can be concluded that Tourist Motivation had had an influence in improving the Visiting Decision.
旅游者动机对拉玛江旅游村旅游决策的影响分析是一项考察旅游者动机对旅游决策影响的研究。如果在旅游决定中存在影响,那么游客的动机提供了旅游决定的增加。但是,如果在访问决策中没有影响,那么游客的动机不会增加访问决策。研究方法采用定量研究、描述性分析和验证法。数据收集技术为观察、访谈和问卷调查。主要数据来源来自110名受访者的问卷调查。结果表明,旅游动机对旅游决策有影响。由此可以看出,游客动机的增加可以提供旅游决策的增加。此外,游客动机对旅游决策也有影响。基于决定系数检验的结果表明,旅游动机变量对旅游目的地的影响高达31.2%,其余68.8%的旅游目的地受到其他因素的影响。基于这些结果,可以得出旅游者动机对提高旅游决策的影响。
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引用次数: 1
Pelestarian Adat Hajat Solokan Sebagai Daya Tarik Wisata Budaya di Cikondang Desa Lamajang 拉奥伦丹文化旅游的传统魅力
Pub Date : 2022-04-30 DOI: 10.32659/jmp.v1i1.205
Salma Raihan Imanda, Khoirul Fajri
Lamajang village, has potential in tourism development both in terms of culture, agriculture, and unique tourist attractions. One of the important activities carried out in Lamajang Village is about cultural preservation, namely the Solokan Hajat Adat where this activity aims to express gratitude and gratitude. Researchers conducted research on these activities with the aim of knowing the process of implementing the Indigenous Hajat Solokan and efforts to preserve the Indigenous Hajat Solokan tradition which is used as a cultural tourist attraction. The research method used is a qualitative method with both primary and secondary data collection techniques, while both primary and secondary data collection is carried out by observation, interviews and documentation studies. Meanwhile, in analyzing data through the process of reduction, presentation and verification, primary data sources were obtained from the management of Lamajang Village, traditional leaders and community leaders and secondary data through the history book of the Cikondang Traditional House, journals regarding cultural preservation and sources relevant to the problems studied by the researchers. The results of the study concluded that the process ofimplementing the Solokan Hajat Adat had met the rules of a good event process, while in the preservation efforts for the protection element, the utilization of development had been fulfilled in the activity but there were still shortcomings, especially in the development element, it was not maximized because there was still a lack of involvement of the younger generation. With the existence of the local government as well as the community, the implementation of the Solokan Hajat Indigenous activities becomes mutual cooperation and goes well.
拉马江村在文化、农业和独特的旅游景点方面都具有旅游发展潜力。Lamajang村开展的重要活动之一是文化保护,即Solokan Hajat Adat,该活动旨在表达感激和感激之情。研究人员对这些活动进行了研究,目的是了解土著Hajat Solokan的实施过程,以及保护土著Hajat Solokan传统的努力,这种传统被用作文化旅游景点。使用的研究方法是定性方法,同时使用一手和二手数据收集技术,而一手和二手数据收集都是通过观察,访谈和文献研究进行的。同时,通过还原、呈现、验证等过程对数据进行分析,第一手资料来源于拉姜村管理部门、传统领袖和社区领袖,二手资料来源于寺孔堂传统民居历史书、文化保护相关期刊以及与研究问题相关的资料。研究结果表明,索洛坎圣训的实施过程符合良好事件过程的规则,而在保护元素的保存工作中,开发的利用在活动中得到了实现,但仍有不足之处,特别是在开发元素中,由于仍然缺乏年轻一代的参与,它没有最大限度地发挥作用。随着地方政府和社区的存在,索洛坎哈贾特土著活动的实施成为相互合作和顺利进行。
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引用次数: 0
Pengaruh Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan pada Pelanggan Batik Batam di Dekranasda Kota Batam 产品质量对巴淡市蜡染客户的满意度和忠诚度的影响
Pub Date : 2022-04-30 DOI: 10.32659/jmp.v1i1.197
Salma Putri Effendi, Emron Edison
The purpose of this study was to determine the effect of product quality on customer satisfaction and customer loyality in batik Batam customers of Dekranasda Batam City. This research conducted at building of Dekranasda Batam city, this building also Galery of Dekranasda Batam City and Office of Dekranasda secretariat. This type of research is explanatory research with a quantitative method approach. This research was conducted by distributing quetionnaires to 336 respondents. Data analysis using descriptive and verification analysis, the analysis model used is a simple linear regression test. Data management using the windows version of SPSS software. Based on the result of the descriptive analysis test, it was found that the value of the product quality variabel with an average 4,52 was in the “Very good” category. obtained the value of customer satisfaction variable with an average 4,53 was in the “Very good” category. obtained the value of customer loyality variable with an average 4,46 was in the “Very good” category. While the result of the verification analysis of product quality variables on customer satisfaction obtained a t-count of 22,770, greater the t-table, namely 1,967 with a significance value of 0,00<0,05, wich mean that the product quality partially (t-test) has a positive and significant effect on customer satisfaction. The result of the verification analysis of product quality variables on customer loyality obtained a t-count 17,560, greater the t-table, namely 1,967 with a significance value of 0,00<0,05, wich mean that the product quality partially (t-test) has a positive and significant effect on customer loyality. The results of the calculation show that the coefficient of determination product quality variables on customer satisfaction is 0,608 or 60,8%, meaning that customer satisfaction is influenced by product quality of 0,608 or 60,8%, while the results of the calculation show that the coefficient of determination is 0,480 or 48%, meaning that customer loyality is influenced by product quality of 0,48 or 48%.
本研究的目的是确定产品质量对巴淡市Dekranasda巴淡蜡染顾客满意度和顾客忠诚度的影响。本研究在巴淡市Dekranasda大楼进行,该大楼也是巴淡市Dekranasda画廊和Dekranasda秘书处办公室。这类研究是采用定量方法的解释性研究。这项研究是通过向336名受访者分发问卷进行的。数据分析采用描述性分析和验证性分析,采用的分析模型是简单的线性回归检验。数据管理采用windows版SPSS软件。根据描述性分析测试的结果,发现产品质量变量的平均值为4,52,处于“非常好”类别。获得的顾客满意变量值平均为4,53分,属于“非常好”类别。获得的顾客忠诚变量值平均为4,46为“非常好”类别。而产品质量变量对顾客满意度的验证分析结果得到的t-count为22,770,大于t表,即1,967,显著性值为0,00< 0.05,这意味着产品质量部分(t检验)对顾客满意度有正显著的影响。产品质量变量对顾客忠诚的验证分析结果得到t计数为17560,大于t表,即1967,显著性值为0,000 < 0.05,这意味着产品质量部分(t检验)对顾客忠诚有正显著的影响。计算结果表明,产品质量变量对顾客满意度的决定系数为0,608或608%,即顾客满意度受产品质量的影响为0,608或608%,而计算结果表明,决定系数为0,480或48%,即顾客忠诚受产品质量的影响为0,48或48%。
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引用次数: 1
Pengaruh Keragaman Produk dan Lokasi Terhadap Minat Berkunjung di De’tuik Resto & Resort Bandung 产品种类繁多,位置美不胜生
Pub Date : 2022-04-30 DOI: 10.32659/jmp.v1i1.204
Talitha Marta Ainillah, Erie Hidayat Sukriadi, A. Muchtar
This research aimed to determine the effect of product diversity and location both partial and simultaneous on the interest in visiting De'Tuik Resto & Resort Bandung. The research used quantitative methods with descriptive analysis and verificative analysis. Data collection technique employed a questionnaires by distributing questionnaires to a sample of 100 respondents. The analytical methods used are Validity Test, Reliability Test, Multiple Linear Regression Analysis, Correlation Coefficient, Determination Coefficient, t Test and F Test. Hypothesis testing using SPSS 20 for Windows. The results of this research indicate that all statement items are valid and reliable. Multiple linear regression test results have a significant and positive effect on visiting interests, namely variables in product and location diversity. The results of correlation analysis showed that the relation between variables was categorized as strong. In addition, from the F test produced Fhitung 207,432 is greater than Ftabel 3.09 so that Ho was rejected, Ha accepted means that the variable diversity of products and locations significantly affects the interest in visiting De'Tuik Resto & Resort. The calculation of the coefficient of determination (R²) resulted in a value of 0.810. The values showed that together the diversity of products and locations (independent variables) had an effect on visiting interests (dependent variables) by 81% and the remaining 19% were influenced by other variables not studied in this research.
本研究旨在确定产品多样性和地理位置对万隆De'Tuik Resto & Resort万隆旅游兴趣的影响。本研究采用描述性分析和验证性分析相结合的定量方法。数据收集技术采用问卷调查的方式,向100名受访者分发问卷。分析方法有效度检验、信度检验、多元线性回归分析、相关系数、决定系数、t检验和F检验。使用SPSS 20进行假设检验。本研究的结果表明,所有的陈述项目都是有效和可靠的。多元线性回归检验结果表明,旅游兴趣即产品多样性和地点多样性变量对旅游兴趣有显著的正向影响。相关分析结果表明,各变量之间的相关性为强。此外,从F检验中得出Fhitung 207,432大于Ftabel 3.09,因此Ho被拒绝,Ha被接受意味着产品和地点的可变多样性显著影响了参观De'Tuik Resto & Resort的兴趣。决定系数(R²)的计算结果为0.810。结果表明,产品和地点的多样性(自变量)对游客兴趣(因变量)的影响为81%,其余19%受到本研究未研究的其他变量的影响。
{"title":"Pengaruh Keragaman Produk dan Lokasi Terhadap Minat Berkunjung di De’tuik Resto & Resort Bandung","authors":"Talitha Marta Ainillah, Erie Hidayat Sukriadi, A. Muchtar","doi":"10.32659/jmp.v1i1.204","DOIUrl":"https://doi.org/10.32659/jmp.v1i1.204","url":null,"abstract":"This research aimed to determine the effect of product diversity and location both partial and simultaneous on the interest in visiting De'Tuik Resto & Resort Bandung. The research used quantitative methods with descriptive analysis and verificative analysis. Data collection technique employed a questionnaires by distributing questionnaires to a sample of 100 respondents. The analytical methods used are Validity Test, Reliability Test, Multiple Linear Regression Analysis, Correlation Coefficient, Determination Coefficient, t Test and F Test. Hypothesis testing using SPSS 20 for Windows. The results of this research indicate that all statement items are valid and reliable. Multiple linear regression test results have a significant and positive effect on visiting interests, namely variables in product and location diversity. The results of correlation analysis showed that the relation between variables was categorized as strong. In addition, from the F test produced Fhitung 207,432 is greater than Ftabel 3.09 so that Ho was rejected, Ha accepted means that the variable diversity of products and locations significantly affects the interest in visiting De'Tuik Resto & Resort. The calculation of the coefficient of determination (R²) resulted in a value of 0.810. The values showed that together the diversity of products and locations (independent variables) had an effect on visiting interests (dependent variables) by 81% and the remaining 19% were influenced by other variables not studied in this research.","PeriodicalId":186957,"journal":{"name":"Manajemen dan Pariwisata","volume":"105 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114507709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Meal Experience Terhadap Customer Satisfaction di Yoshinoya Japanese Restaurant TSM Bandung Pengaruh用餐体验Terhadap客户满意度di吉野家日本餐厅TSM万隆
Pub Date : 2022-04-30 DOI: 10.32659/jmp.v1i1.203
Daryanto Daryanto, Septy Indrianty, Apay Safari
The purpose of this study was to determine how the effect of meal experience on customer satisfaction at Yoshinoya Japanese Restaurant TSM Bandung. This study uses quantitative methods with data collection techniques using literature study, observation, and distributing questionnaires with a descriptive and verification approach. The independent variable (X) in this study is meal experience which consists of several sub-dimensions, namely food and drink, variety in menu choice, level of service, price value for money, interior design, atmosphere and mood, location and accessibility, and food and beverage. beverage service employees and the dependent variable (Y) is customer satisfaction. Questionnaires were distributed to 112 consumers who visited and dined at Yoshinoya Japanese Restaurant TSM Bandung. The data analysis technique used is simple regression using the IBM SPSS for Mac 26.0 program. The results of the study based on the results of the meal experience variable has a significant influence with the coefficient of determination of 69.8% on customer satisfaction with a strong relationship. While the results of the partial test (t test) show that meal experience has a significant effect on customer satisfaction with a value of 15.963 because it is greater than the t table value of > 1.982. Thus, it is expected to increase the meal experience so that customer satisfaction increases.
本研究旨在探讨万隆吉野家日式餐厅用餐体验对顾客满意度的影响。本研究采用文献研究、观察、问卷调查等定量方法收集资料。本研究的自变量(X)是用餐体验,它由几个子维度组成,即食物和饮料,菜单选择的多样性,服务水平,价格物有所值,室内设计,氛围和情绪,位置和可达性,食物和饮料。而饮料服务员工的因变量(Y)是顾客满意度。对112名在万隆吉野家日本餐厅就餐的消费者进行问卷调查。使用的数据分析技术是使用IBM SPSS for Mac 26.0程序的简单回归。基于用餐体验变量结果的研究结果对具有强关系的顾客满意度有显著影响,决定系数为69.8%。而部分检验(t检验)的结果显示,用餐体验对顾客满意有显著的影响,其值为15.963,因为它大于t表值> 1.982。因此,它有望增加用餐体验,从而提高客户满意度。
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引用次数: 0
Pengaruh Konsep Health Tourism Terhadap Motivasi Kunjungan Wisata ke Sari Ater 健康旅游观念对旅游动机的影响
Pub Date : 2022-04-30 DOI: 10.32659/jmp.v1i1.198
This study aims to determine: (i) the concept of health tourism in Sari Ater; (ii) motivation for tourist visits to Sari Ater; (iii) the influence of the concept of health tourism on the motivation for tourist visits to Sari Ater. The method used in this research is quantitative by distributing questionnaires to a sample of 100 Sari Ater tourists randomly. The results of the questionnaire were processed using the SPSS 24 application by testing the validity, reliability, normality, simple linear regression, t test, and the coefficient of determination. The hypothesis of this study is "There is an influence from the concept of health tourism on the motivation for tourist visits to Sari Ater". The results are: (i) the concept of health tourism in Sari Ater shows an average score of 3.63 in the good category. (ii) the motivation for a tourist visit to Sari Ater shows an average score of 3.63 in the good category. (iii) the effect of the concept of health tourism on the motivation for tourist visits to Sari Ater shows the t value of 11.468 is greater than t table 1.66055 which can be said to have a positive and significant effect. With a RSquare value of 0.573 or 57.3% of the contribution made by the concept of health tourism to the motivation of tourist visits with a pretty good category. At the end of the research, the authors suggest that the main and supporting facilities can be repaired or equipped by Sari Ater.
本研究旨在确定:(i)卫生旅游在沙里水的概念;(ii)游客前往沙里湾的动机;(三)健康旅游概念对游客赴沙里阿特旅游动机的影响。本研究采用定量方法,随机抽取100名沙里水游客进行问卷调查。采用SPSS 24软件对问卷结果进行效度、信度、正态性、简单线性回归、t检验、决定系数等检验。本研究的假设是“健康旅游的概念对游客访问沙里阿特的动机有影响”。结果表明:(1)沙里阿特的健康旅游概念在良好类别中平均得分为3.63分。(ii)游客访问沙里阿特的动机在良好类别中平均得分为3.63分。(三)健康旅游理念对游客赴沙里阿特旅游动机的影响显示,t值11.468大于t表1.66055,可以说具有积极显著的影响。RSquare值为0.573,占健康旅游概念对游客访问动机贡献的57.3%,类别比较好。在研究的最后,作者建议可以对主要和配套设施进行修复或配备Sari Ater。
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引用次数: 0
Pengaruh Atraksi dan Fasilitas Wisata terhadap Kepuasan Pengunjung di Situ Cileunca Cileunca对游客满意度的影响
Pub Date : 2022-04-30 DOI: 10.32659/jmp.v1i1.196
Shafira Amelia Fadhil, Panji Pamungkas, Enok Maryani
The tourist net power of Bandung District is relatively small compared to West Bandung District and Bandung City, even though the number of tourist objects is the most compared to the two regions. One of the attractions in Bandung district is Situ Cileunca, which has historical value, natural value and cultural beauty, but the number of tourists continues to decrease. The purpose of this study was to determine the effect of tourist attractions and facilities on visitor satisfaction at Situ Cileuca Pangalengan. The research was conducted through a survey of 100 respondents. The data was processed quantitatively through SPSS software. The results of the instrument test showed that it was valid and reliable to be applied. Attractions and facilities show a good classification and have a significant effect. The coefficient of determination is 65.60%, the remaining 34.40% is influenced by other variables not examined in this study. Based on the results of the study, it is recommended to improve the quality of service, the quality of attractions and facilities as well as digital promotions, so that tourist satisfaction can be increased and the attractiveness of tourism is more socialized among the wider community.
万隆区与西万隆区和万隆市相比,旅游净实力相对较小,尽管旅游对象数量比这两个地区最多。万隆区的景点之一是司徒奇伦卡,它具有历史价值、自然价值和文化美,但游客数量不断减少。本研究的目的是确定旅游景点和设施对游客满意度的影响。该研究是通过对100名受访者的调查进行的。数据通过SPSS软件进行定量处理。仪器测试结果表明,该方法是有效可靠的。景点设施分类好,效果显著。决定系数为65.60%,其余34.40%受到本研究未检查的其他变量的影响。根据研究结果,建议提高服务质量、景点和设施的质量以及数字促销,从而提高游客的满意度,使旅游的吸引力在更广泛的社区中更加社会化。
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引用次数: 0
Pengaruh Kualitas Website Terhadap Keputusan Menginap di Banyan Tree Bintan 网站质量对班yan Tree Bintan决定的影响
Pub Date : 2022-04-30 DOI: 10.32659/jmp.v1i1.201
Rizky Septiandy Wiguna, Nova Riana
The purpose of this study was to obtain findings regarding the implementation of the website, the decision to stay and the effect of website quality on stay decisions. The object of this research is the guests who stay in Banyan Tree Bintan. Banyan Tree Bintan is a 5- star hotel located in the Riau Islands, to be exact, on the island of Bintan, in a protected forest area that offers a luxurious lifestyle amidst nature. The type of research is descriptive and verification, and the method used in this research is quantitative with statement in the questionnaire form to guests by taking a sample of 400 guests randomly. The results of the questionnaire will be processed using SPSS 24 by testing validation, reliability, normality and simple linear regression. The hypothesis of this study “there is an effect of website quality on the decision to stay at Banyan Tree Bintan” The result is: a constant value (a) 12.479 which indicates the quality of the website plays an active role in improving the decision to stay at Banyan Tree Bintan. The regression coefficient (b) value obtained for the decision to stay is the quality of the website (0.828) descriptively, the value of the website quality variable has a positive influence on the decision to stay, this is because the regression coefficient of the website quality variable is positive, meaning that if there is an increase in the website quality score by 1 unit In the condition that the other variable scores are the same or constant, this will be followed by an increase in the quality of the website (0.828) by the unit. At the end of the research, the author suggests that Banyan Tree Bintan continues to improve the quality of the website so that guests get more satisfaction while surfing the Banyan Tree Bintan website.
本研究的目的是获得有关网站的实施,留下来的决定和网站质量对留下来的决定的影响的调查结果。本研究的对象是在悦榕民宿入住的客人。Banyan Tree Bintan是一家五星级酒店,位于廖内群岛,准确地说,在民丹岛,在一个受保护的森林地区,提供一个奢华的生活方式在大自然中。研究的类型是描述性和验证性的,在本研究中使用的方法是定量的,以问卷的形式向客人陈述,随机抽取400名客人的样本。问卷的结果将使用SPSS 24进行验证性、信度、正态性和简单线性回归的检验。本研究假设“网站质量对悦榕民宿决策有影响”,其结果为:定值(a) 12.479,表明网站质量对悦榕民宿决策有积极影响。决定留下的回归系数(b)值描述性地为网站质量(0.828),网站质量变量的值对决定留下有正向影响,这是因为网站质量变量的回归系数为正,意味着在其他变量得分相同或不变的情况下,如果网站质量得分增加1个单位,随后,该单位将提高网站的质量(0.828)。在研究的最后,作者建议悦榕民丹继续提高网站的质量,让客人在悦榕民丹的网站上获得更多的满意度。
{"title":"Pengaruh Kualitas Website Terhadap Keputusan Menginap di Banyan Tree Bintan","authors":"Rizky Septiandy Wiguna, Nova Riana","doi":"10.32659/jmp.v1i1.201","DOIUrl":"https://doi.org/10.32659/jmp.v1i1.201","url":null,"abstract":"The purpose of this study was to obtain findings regarding the implementation of the website, the decision to stay and the effect of website quality on stay decisions. The object of this research is the guests who stay in Banyan Tree Bintan. Banyan Tree Bintan is a 5- star hotel located in the Riau Islands, to be exact, on the island of Bintan, in a protected forest area that offers a luxurious lifestyle amidst nature. The type of research is descriptive and verification, and the method used in this research is quantitative with statement in the questionnaire form to guests by taking a sample of 400 guests randomly. The results of the questionnaire will be processed using SPSS 24 by testing validation, reliability, normality and simple linear regression. The hypothesis of this study “there is an effect of website quality on the decision to stay at Banyan Tree Bintan” The result is: a constant value (a) 12.479 which indicates the quality of the website plays an active role in improving the decision to stay at Banyan Tree Bintan. The regression coefficient (b) value obtained for the decision to stay is the quality of the website (0.828) descriptively, the value of the website quality variable has a positive influence on the decision to stay, this is because the regression coefficient of the website quality variable is positive, meaning that if there is an increase in the website quality score by 1 unit In the condition that the other variable scores are the same or constant, this will be followed by an increase in the quality of the website (0.828) by the unit. At the end of the research, the author suggests that Banyan Tree Bintan continues to improve the quality of the website so that guests get more satisfaction while surfing the Banyan Tree Bintan website.","PeriodicalId":186957,"journal":{"name":"Manajemen dan Pariwisata","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131495610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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