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Analisis Potensi Daya Tarik Wisata Kuliner Sudirman Street Bandung 分析万隆苏迪曼街烹饪的潜在吸引力
Pub Date : 2023-04-28 DOI: 10.32659/jmp.v2i1.258
Rivan Akbar Putra Nurdiansyah, Nadia Karina, Harits Muflihussalam, Taufiq Hidayat
Tourism plays an important role in supporting the economy of a region because it has a link in the economic growth of the region. Bandung city is one of the tourist destinations visited by many local and foreign tourists. As one of the cities that has a lot of tourism potential that can be developed. One of the culinary attractions in Bandung is Jalan Sudirman. The purpose of this study is to analyze the tourist attraction in culinary tourism in Jalan Sudirman. This study uses qualitative research methods based on the results of observation and literature review by describing the attractiveness of culinary tourism in Jalan Sudirman. The results of this study describe the motivation of tourists and culinary attractions in Jalan Sudirman.
旅游业对一个地区的经济增长起着重要的支撑作用,因为它与该地区的经济增长有着密切的联系。万隆市是许多本地和外国游客参观的旅游目的地之一。作为一个有很多旅游潜力可以开发的城市之一。万隆的美食景点之一是Jalan Sudirman。本研究的目的是分析贾兰苏迪曼烹饪旅游的旅游吸引力。本研究采用定性研究方法,根据观察结果和文献综述,描述了贾兰苏迪曼烹饪旅游的吸引力。本研究的结果描述了游客的动机和烹饪景点在贾兰苏迪曼。
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引用次数: 0
Pengaruh Fasilitas Wisata dan Harga Terhadap Keputusan Berkunjung Wisatawan di Wana Wisata Batu Kuda Kabupaten Bandung 旅游设施和价格对万隆马代里游客的旅游决定的影响
Pub Date : 2023-04-28 DOI: 10.32659/jmp.v2i1.251
Negara Bayu Mahendra, Zia Kemala
The research aims found out and explained the influence of tourist facilities and prices on the decision to visit tourists in Wana Wisata Batu Kuda. The study used quantitative methods with descriptive analysis and verificative analysis. The population in this study the sample used was 100 respondents. The data collection technique used a questionnaire (questionnaire) by distributing questionnaires to samples (respondents) and collecting them again for processing. The analytical method used was instrument test (validity test, reliability test, normality test and linearity test), descriptive analysis, multiple regression analysis, coefficient of determination, t test, and F test using IBM SPSS 24 for Windows. The results of this study indicated that all question items are valid and reliable. Facilities and prices partially and simultaneously influence the decision to visit tourists at Wana Wisata Batu Kuda. The conclusion of this study is that facilities and prices have a positive and significant effect on the decision to visit tourists at Wana Wisata Batu Kuda.
研究的目的是找出并解释旅游设施和价格对Wana Wisata Batu Kuda旅游决定的影响。本研究采用描述性分析和验证性分析相结合的定量方法。在这项研究中,样本使用的人口是100名受访者。数据收集技术采用问卷(questionnaire),将问卷分发给样本(回答者),并再次收集进行处理。分析方法采用仪器检验(效度检验、信度检验、正态性检验、线性检验)、描述性分析、多元回归分析、决定系数、t检验、F检验,使用IBM SPSS 24 for Windows。本研究结果显示,所有问题项均有效且可靠。设施和价格在一定程度上同时影响着游客在Wana Wisata Batu Kuda的决定。本研究的结论是,设施和价格对游客在Wana Wisata Batu Kuda的访问决策具有积极和显著的影响。
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引用次数: 0
Pengaruh Media Sosial Instagram dan Brand Awareness Terhadap Keputusan Pembelian di Grafika Cikole Lembang
Pub Date : 2023-04-28 DOI: 10.32659/jmp.v2i1.252
Wova Oktavia, Nova Riana, Eriet Hidayat
This research aims to determine; (1) Grafika Cikole on social media Instagram, (2) brand awareness of Grafika Cikole, (3) tourist purchase decisions in Grafika Cikole, (4) the influence of social media Instagram and brand awareness on tourist purchasing decisions in in Grafika Cikole Lembang. This research is included in quantitative research with descriptive and verificative analysis whose information is collected from respondents using questionnaires and interview with informants. The population of this research is the entire tourist of Grafika Cikole. The sampling technique used random sampling of 100 respondents. Data collection techniques use questionnaires that has been tested for validity, reliability, and normality. The results of the research at the 5% significance level showed that; social media Instagram positively affects the purchasing decisions of tourists in Grafika Cikole Lembang. This is evidenced by a calculated t value is greater than the table t (4.391 > 1.984), and a significance value of 0.000 < 0.05;brand awareness positively affects the purchasing decisions of tourists in Grafika Cikole Lembang. This is evidenced by a calculated t value is greater than the table t (5.271 > 1.984), and a significance value of 0.000 < 0.05;  social media Instagram and brand awareness have a positive influence on the purchasing decisions of tourists in Grafika Cikole Lembang. This is evidenced by the F value calculated > F table (52.907 > 3.09) and the significance value 0.000 < 0.05. The results of this study show that there is a positive and significant influence between Instagram social media and brand awareness on purchasing decisions by 52.2%.
本研究旨在确定;(1) Grafika Cikole在社交媒体Instagram上的表现;(2)Grafika Cikole的品牌意识;(3)游客在Grafika Cikole的购买决策;(4)社交媒体Instagram和品牌意识对游客在Grafika Cikole Lembang的购买决策的影响。本研究包括定量研究与描述性和验证性分析,其信息收集从受访者使用问卷调查和采访举报人。本研究的人群是格拉菲卡·奇科尔的所有游客。抽样方法为随机抽样100人。数据收集技术使用经过有效性、可靠性和正态性测试的问卷。在5%显著性水平下的研究结果表明;社交媒体Instagram对游客在Grafika Cikole Lembang的购买决策产生了积极影响。计算出的t值大于表t(4.391 > 1.984),显著性值为0.000 < 0.05;品牌意识正向影响格拉菲卡·希科尔·兰邦游客的购买决策。计算t值大于表t(5.271 > 1.984),显著性值0.000 < 0.05;社交媒体Instagram和品牌知名度对游客在Grafika Cikole Lembang的购买决策有积极影响。计算的F值> F表(52.907 > 3.09)和显著性值0.000 < 0.05可以证明这一点。本研究结果显示,Instagram社交媒体和品牌知名度对购买决策有52.2%的正向显著影响。
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引用次数: 0
Analisis Daya Dukung Wisata dalam Mendukung Konsep Pariwisata Berkelanjutan di Kebun Raya Bogor 旅游资源分析,以支持茂物植物园中可持续旅游的概念
Pub Date : 2023-04-28 DOI: 10.32659/jmp.v2i1.253
Imam Ardiansyah, Felicia Tandi
The purpose of this research is about the carrying capacity of tourism and its impact in relation to managing sustainable destination development so that it leads to environmental conservation. This research method uses primary and secondary data obtained from the results of questionnaires by tourists and interviews with management. The technique for taking samples is by non-probability sampling. The results showed for 1) tourists' perceptions of facilities at the Bogor Botanical Gardens such as food courts, parking lots, accessibility, toilets, places of worship, souvenir shops, information counters, directions, seats, cleanliness and security with an average value of 4.12. in the GOOD category, 2) for the carrying capacity of the area for weekdays the carrying capacity ratio is still below 30% of the maximum threshold and for weekends and holidays the carrying capacity ratio is between 70% - 90% of the maximum capacity of the Bogor Botanical Gardens of 28,554 tourists, 3) Land Suitability Index for tourism activities in the Bogor Botanical Gardens from the results that this area is classified as VERY APPROPRIATE (S1) with an index value of 90% which means that land suitability for tourism activities has a high level of feasibility. Suggestions are given to managers to pay attention to the capacity of tourists in accordance with the carrying capacity of the area to be used as a strategic basis for future tourism development.
本研究的目的是关于旅游业的承载能力及其对管理可持续目的地发展的影响,从而导致环境保护。本研究方法采用游客问卷调查和管理层访谈所得的一手和二手数据。抽样的方法是采用非概率抽样。结果表明:1)游客对茂物植物园的设施,如美食广场、停车场、可达性、厕所、礼拜场所、纪念品商店、咨询柜台、方向、座位、清洁度和安全性的感知平均为4.12;2)区域工作日的承载能力比率仍低于最大阈值的30%,周末和节假日的承载能力比率在茂物植物园28,554名游客的最大容量的70% - 90%之间;3)茂物植物园旅游活动的土地适宜性指数,结果表明该区域被划分为非常适宜(S1),指数值为90%,表明该区域旅游活动的土地适宜性具有很高的可行性。建议管理者根据区域的承载能力,关注游客的承载能力,作为未来旅游发展的战略基础。
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引用次数: 0
Pengemasan Paket Wisata di Desa Wisata Kampoeng Lama Kabupaten Deli Serdang 在坎普昂旧区熟食区旅游套餐包装
Pub Date : 2023-04-28 DOI: 10.32659/jmp.v2i1.260
Hetty Claudia Nainggolan, A. Rahayu
The trend of sustainable tourism has become the government's attention in directing various regions to be able to move to accelerate the economy but still pay attention to the social and cultural aspects of the local community, one of which is by forming a tourist village. Kampoeng Lama Tourism Village is a tourist village located in Pantai Labu sub-district, Deli Serdang Regency, North Sumatra. Along with the development of tourist villages, in order to compete with other tourist villages, it is necessary to package tour packages as tourism products. Therefore, this study aims to create and produce tour packages based on activities that are already available in the Kampoeng Lama Tourism Village which is managed by the Kawan Lama Area. The method used by the author in this study is a descriptive method with a qualitative approach. Data collection techniques in this research are literature study, observation, documentation, and interviews. The result of this research is the creation of a tour package "The Authentic of Kampoeng Lama Village 2D/1N". Made based on the target market, students, families or groups. Itinerary for the Kampoeng Lama Tourism Village package designed by Kawan Lama Area matrix/table. While calculating the price of the package, Kawan Lama Area classified it into fixed cost and variable cost. It is hoped that Kawan Lama Area can cooperate with various stakeholders in marketing The Authentic of Kampoeng Lama Village 2D/1N tour package so that it can increase the economy in the Kampoeng Lama Tourism Village.
可持续旅游的趋势已经成为政府的关注,指导各个地区能够加快经济发展,但仍然关注当地社区的社会和文化方面,其中之一是通过形成一个旅游村。Kampoeng Lama旅游村是位于北苏门答腊省Deli Serdang摄政Pantai Labu街道的一个旅游村。随着旅游村的发展,为了与其他旅游村竞争,有必要将旅游套餐作为旅游产品。因此,本研究的目的是创造和生产旅游套餐的基础上,已有的活动,在甘榜喇嘛旅游村是由卡旺喇嘛地区管理。作者在本研究中使用的方法是一种定性方法的描述性方法。本研究采用文献法、观察法、文献法和访谈法收集资料。这项研究的结果是创造了一个旅游套餐“真实的甘蓬喇嘛村2D/1N”。根据目标市场,学生,家庭或团体制作。卡旺喇嘛地区矩阵/表格设计的甘榜喇嘛旅游村套餐行程。在计算套餐价格时,Kawan Lama Area将其分为固定成本和可变成本。希望卡旺喇嘛地区能与各利益相关方合作,推广“甘蓬喇嘛村正宗2D/1N”旅游套餐,从而带动甘蓬喇嘛旅游村的经济发展。
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引用次数: 1
Pengelolaan Pariwisata Berbasis Masyarakat di Desa Penglipuran 人口旅游管理
Pub Date : 2023-04-28 DOI: 10.32659/jmp.v2i1.250
Adrian Agoes, Sely Gustini, Haikal Alma Nadhira
Penglipuran is a village located in Kubu Village, Bangli District, Bangli Regency. Penglipuran Village is a traditional village which has an area of 112 hectares and has 1,028 inhabitants with a total of 280 families. This research is about the management of Penglipuran Village which brings positive aspects to the surrounding community, especially the people who are in the Penglipuran Village area both from an economic, social or cultural perspective. This study uses a descriptive qualitative approach. Data collection was carried out through direct observation, interviews and documentation. The informants in this study are the managers of Penglipuran Village and the surrounding community. The purpose of this study is to find out how Penglipuran Traditional Village is managed. Based on the results of the research, it shows that community involvement in the management of Penglipuran Village has a positive impact on the community and maintains Balinese culture and customs. Community participation is the main support in developing and preserving the existing culture.
彭力普兰是位于邦里县邦里区库布村的一个村庄。彭丽浦冉村是一个传统村落,面积112公顷,有居民1028人,共有280户人家。本研究是关于彭丽浦冉村的管理,从经济、社会或文化的角度来看,它给周边社区,特别是彭丽浦冉村地区的人们带来积极的方面。本研究采用描述性定性方法。数据收集是通过直接观察、面谈和记录文件进行的。本研究的调查对象为彭丽浦冉村及周边社区的管理人员。本研究的目的是了解彭丽浦然传统村落的管理方式。研究结果显示,社区参与彭力蒲然村的管理,对社区有正面影响,并维持了巴厘文化与习俗。社区参与是发展和保存现有文化的主要支持。
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引用次数: 0
Pengaruh Penerapan Sapta Pesona Terhadap Kepuasan Wisatawan di Situ Bagendit 太阳光对游客满意度的影响
Pub Date : 2023-04-28 DOI: 10.32659/jmp.v2i1.261
Siti Anis Khoerul Nisa Sunerlan, Apay Safari, A. Riyanti
This research was conducted at Situ Bagendit which is located on Jl. Kyai Haji Hasan Arif, Sukamukti Village, Banyuresmi District, Garut Regency, with the title the influence of the application of Sapta Pesona on tourist satisfaction. The purpose of this study was to describe the application of Sapta Pesona, the description of tourist satisfaction, and the effect of Sapta Pesona application on tourist satisfaction in Situ Bagendit. The method used in this research is a simple linear regression with a descriptive and verificative analysis approach. The research sampel used was 100 tourist respondents who had visited Situ Bagendit. Descriptive research results show that sapta pesona is in a good category with an average value of 76.3% and tourist satisfaction is in a good category with an average value of 77.2%. While the definitive analysis shows a total effect of 71.10% and the remaining 28.90% is another variable outside of this study. This study also showed positive and significant results.
这项研究是在位于Jl的Situ Bagendit进行的。Kyai Haji Hasan Arif, Garut Regency Banyuresmi区Sukamukti村,题目为Sapta Pesona应用对游客满意度的影响。本研究的目的是描述Sapta Pesona的应用,游客满意度的描述,以及Sapta Pesona应用对游客满意度的影响。在本研究中使用的方法是一个简单的线性回归与描述性和验证性的分析方法。该研究使用的样本是100名访问过Situ Bagendit的游客。描述性研究结果表明,人的感觉为好,平均值为76.3%;游客满意度为好,平均值为77.2%。虽然最终分析显示总效应为71.10%,其余28.90%是本研究之外的另一个变量。本研究也显示出积极而显著的结果。
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引用次数: 0
Pengaruh Atraksi Wisata dan Harga Terhadap Motivasi Berkunjung Wisatawan di Situ Cangkuang 旅游景点和价格对游客旅游动机的影响
Pub Date : 2023-04-28 DOI: 10.32659/jmp.v2i1.254
Rieke Sri Rizki Asti Karini, Zakiah Tuffahati
This research aims to determine the effect of tourist attractions and prices on visiting motivation. This is based on the decline in the number of tourist visits to Situ Cangkuang from 2019 to 2022. Factors that cause a decrease in the number of visits are attractions and price that has an impact on visiting motivation. The purpose of this study in determine the effect of   tourist attractions and prices has an the impact on visiting motivations in Situ Cangkuang. The study was conducted in Situ Cangkuang by taking 100 tourists as respondents. This research uses descriptive and verification methods with a quantitative approach. Data obtained from questionnaires that have been distributed and then processed using SPSS Statistics 25 for Windows software. The results showed that tourist attractions and prices have a positive and significant correlation of 0,706 (70,6%). The through the F test shows that tourist attractions and prices simultaneously influence visiting motivation significantly. The adjusted R squer number of 0,498 (49,8%) of visiting motivation variables can be expalined through two independent variables in the regression equation. While the remaining 50,2% is explained by ither variables excluding the two variables used in this study.
本研究旨在确定旅游景点和价格对旅游动机的影响。这是基于2019年至2022年前往司徒仓矿的游客数量下降。导致游客数量减少的因素是景点和价格对游客动机的影响。本研究的目的在于确定旅游景点和价格对原地仓矿旅游动机的影响。本研究在原地沧矿进行,选取100名游客作为调查对象。本研究采用描述与验证相结合的定量方法。数据来自已分发的问卷,然后使用SPSS Statistics 25 for Windows软件进行处理。结果表明:旅游景点与物价之间存在显著正相关(0.706,0.706%);通过F检验表明,旅游景点和价格同时显著影响旅游动机。访问动机变量调整后的R平方数为0,498(49.8%),可以通过回归方程中的两个自变量来解释。而剩下的50.2%是由任何一个变量解释的,不包括本研究中使用的两个变量。
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引用次数: 0
Analisis Pengaruh Budaya Kerja dan Disiplin Kerja Terhadap Produktivitas Kerja Karyawan pada Industri Kertas Daur Ulang CV Kridasana (Survey pada Bagian Produksi) 分析工作文化和工作纪律对雇员在可循环造纸行业工作效率的影响(生产调查)
Pub Date : 2023-04-28 DOI: 10.32659/jmp.v2i1.259
Imas Komariyah, Kania Laelawati
This study aims to analyze the influence of work culture and work discipline on employee work productivity in the recycled paper industry of Kridasana, especially in the production department. The method used is a survey with a sample of 30 respondents from the total population of production department employees. The results show that work culture has a significant influence on employee work productivity in the recycled paper industry of Kridasana. In addition, work discipline also has a significant influence on employee work productivity in the industry. This indicates that positive work culture and good work discipline can improve employee work productivity in the recycled paper industry of Kridasana. The conclusion of this study is that work culture and work discipline are important factors in improving employee work productivity in the recycled paper industry of Kridasana, especially in the production department. Therefore, the company must pay attention to and improve work culture and work discipline of employees in order to increase work productivity and achieve better company goals in the future.
本研究旨在分析Kridasana再生纸行业,尤其是生产部的工作文化和工作纪律对员工工作效率的影响。使用的方法是从生产部门员工的总人口中抽样调查30名受访者。研究结果表明,工作文化对Kridasana再生纸行业员工的工作效率有显著影响。此外,在行业中,工作纪律对员工的工作效率也有显著的影响。这表明积极的工作文化和良好的工作纪律可以提高Kridasana再生纸行业员工的工作效率。本研究的结论是,工作文化和工作纪律是提高Kridasana再生纸行业员工工作效率的重要因素,特别是在生产部门。因此,公司必须重视和改善员工的工作文化和工作纪律,以提高工作效率,更好地实现公司未来的目标。
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引用次数: 0
Strategi Pengembangan Daya Tarik Wisata Science Center sebagai Wisata Edukasi di Kabupaten Bandung 旅游科学中心作为万隆区教育之旅的战略发展
Pub Date : 2023-04-28 DOI: 10.32659/jmp.v2i1.257
First Son Joseph, Emron Edison, Titing Kartika
The purpose of this research is to determine the tourism attraction and development strategy in the science center of Bandung Regency. This research was conducted using a qualitative descriptive approach and SWOT analysis. Data collection was carried out through observation, interviews, and documentation. The results of the study showed that the tourism attractions in the science center were quite diverse, ranging from photo spots to interactive exhibits. However, additional tourism attractions need to be added to attract more tourists. Regarding the development strategy of tourism attractions in the science center, it is necessary to observe the environment (internal and external factors) and develop strategies through the SWOT matrix to produce alternative strategies translated into short-term goals, such as: Intensive promotion, Collaborating with other institutions, Promoting the existing educational and cultural attractions, Adding new attractions, Preparing or training tour guides who understand the exhibits, Adding several new spots of attraction, Considering natural factors for tourists' safety, Providing professional guides, medium-term goals such as providing various souvenirs, and long-term goals.
本研究的目的是确定万隆摄政科学中心的旅游吸引力和发展策略。本研究采用定性描述方法和SWOT分析进行。数据收集是通过观察、访谈和记录进行的。研究结果表明,科学中心的旅游景点相当多样化,从拍照点到互动展览。然而,需要增加额外的旅游景点来吸引更多的游客。对于科学中心旅游景点的发展战略,需要观察环境(内部和外部因素),并通过SWOT矩阵制定战略,产生可转换为短期目标的备选战略,例如:密集推广,与其他机构合作,推广现有的教育文化景点,增加新的景点,准备或培训懂展品的导游,增加几个新的景点,考虑游客安全的自然因素,提供专业的导游,中期目标如提供各种纪念品,长期目标。
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引用次数: 0
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