Adventure tourism is a type of tourism in the category of special interest tourism. This type has an exclusive impression because it tends to be attracted by certain people or groups who have an interest, because it tends to have a challenging nature and high risk. One of the tourist destinations in West Bandung Regency is Indiana Camp. This destination has the theme of extreme tourism and adventure with the characteristics of cliff heights and Citatah Karst Limestone Mountain. The problem taken is the attractiveness of attractions and the concept of development in Indiana Camp as adventure-based tourism. The method used is descriptive qualitative. Data obtained from primary and secondary data by observation, interviews, documentation, literature, triangulation and questionnaires. The results showed that the aspects of learning, rewarding, enriching and adventure felt by tourists who visited in the category of adventure tourism. Types of attractions and activities are stated in the Soft Adventure category, that attraction activities at Indiana Camp are dangerous, challenging, but fun. Aspects of accessibility to Indiana Camp is not good. Aspects of the facilities available are quite good. Aspects of zoning division already exist and are well implemented. Aspects of circulation route planning are equipped with relevant information. The interpretation program aspect has been implemented. The aspect of building facilities that this destination uses environmentally friendly methods and materials. Aspects of attraction and development of adventure-based tourist attraction are included in the category of adventure-based special interest tourism, because the nature of the attraction is dangerous, challenging, but fun. Based on these results, it can be concluded that the tourist attraction of Indiana Camp is included in the category of adventure tourism.
{"title":"Kemenarikan dan Konsep Pengembangan Indiana Camp Sebagai Wisata Adventure di Kabupaten Bandung Barat","authors":"Resti Winda Fitriani, Rieke Sri Rizki Asti Karini","doi":"10.32659/jmp.v1i2.208","DOIUrl":"https://doi.org/10.32659/jmp.v1i2.208","url":null,"abstract":"Adventure tourism is a type of tourism in the category of special interest tourism. This type has an exclusive impression because it tends to be attracted by certain people or groups who have an interest, because it tends to have a challenging nature and high risk. One of the tourist destinations in West Bandung Regency is Indiana Camp. This destination has the theme of extreme tourism and adventure with the characteristics of cliff heights and Citatah Karst Limestone Mountain. The problem taken is the attractiveness of attractions and the concept of development in Indiana Camp as adventure-based tourism. The method used is descriptive qualitative. Data obtained from primary and secondary data by observation, interviews, documentation, literature, triangulation and questionnaires. The results showed that the aspects of learning, rewarding, enriching and adventure felt by tourists who visited in the category of adventure tourism. Types of attractions and activities are stated in the Soft Adventure category, that attraction activities at Indiana Camp are dangerous, challenging, but fun. Aspects of accessibility to Indiana Camp is not good. Aspects of the facilities available are quite good. Aspects of zoning division already exist and are well implemented. Aspects of circulation route planning are equipped with relevant information. The interpretation program aspect has been implemented. The aspect of building facilities that this destination uses environmentally friendly methods and materials. Aspects of attraction and development of adventure-based tourist attraction are included in the category of adventure-based special interest tourism, because the nature of the attraction is dangerous, challenging, but fun. Based on these results, it can be concluded that the tourist attraction of Indiana Camp is included in the category of adventure tourism.","PeriodicalId":186957,"journal":{"name":"Manajemen dan Pariwisata","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124128514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine, examine and analyze the influence of work environment and organizational culture on employee performance at The Luxton Hotel Bandung. This research uses quantitative method with analysis descriptive and verification. The number of samples is 74 which is the total number of the entire existing population. The results showed that by the descriptive variable work environment is in a good category, organizational culture good and good employe performance. While verification of environmental variables work tcount 1,213 < ttable 1,993 and significance 0,229 > 0,05 means it has but not significant effect on employee performance variables. While organizational culture variable tcount 14,332 > ttable 1,993 and significance 0,000 < 0,05 means it has an influence positive and significant to employee performance. Simultaneously variable work environment and organizational culture affect employee performance positive and significant, where Fcount 197,916 > Ftable 3,13, and significance 0,000 < 0,05. The total effect is 84,8%, while 15,2% of employee performance variables will be influenced by other variables that were not taken into account in the study.
{"title":"Pengaruh Lingkungan Kerja dan Budaya Organisasi Terhadap Kinerja Karyawan di The Luxton Hotel Bandung","authors":"","doi":"10.32659/jmp.v1i2.213","DOIUrl":"https://doi.org/10.32659/jmp.v1i2.213","url":null,"abstract":"This study aims to determine, examine and analyze the influence of work environment and organizational culture on employee performance at The Luxton Hotel Bandung. This research uses quantitative method with analysis descriptive and verification. The number of samples is 74 which is the total number of the entire existing population. The results showed that by the descriptive variable work environment is in a good category, organizational culture good and good employe performance. While verification of environmental variables work tcount 1,213 < ttable 1,993 and significance 0,229 > 0,05 means it has but not significant effect on employee performance variables. While organizational culture variable tcount 14,332 > ttable 1,993 and significance 0,000 < 0,05 means it has an influence positive and significant to employee performance. Simultaneously variable work environment and organizational culture affect employee performance positive and significant, where Fcount 197,916 > Ftable 3,13, and significance 0,000 < 0,05. The total effect is 84,8%, while 15,2% of employee performance variables will be influenced by other variables that were not taken into account in the study.","PeriodicalId":186957,"journal":{"name":"Manajemen dan Pariwisata","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124769809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development of the online shop business today has resulted in competition between companies engaged in the unavoidable shipping service sector, including package delivery service companies. PT. Tiki Nugraha Eka Kurir or JNE has a good image in the the public and has loyal customers as evidenced by receiving the prestigious award, the Indonesia Top Digital Public Relations Award 2022 for the third time since 2020. This study aims to analyze how customers evaluate the company's image. formed, how loyal they are to the company, and how big is the relationship between company image and customer loyalty. The research method used is a survey, and the sampling technique is probability or random. The sampling method was simple random sampling in a systematic or ordinal way, while the techniques in data collection were library research, field studies and questionnaires distributed to 25 respondents. For data analysis techniques using MSI, and hypothesis testing were carried out by t-test. From the results of the study it was found that the image formed was good but could still be further optimized. For a relatively moderate level of customer loyalty, in other words, customers still have the opportunity to switch to competing companies so that the company should be able to implement a better strategy to strengthen a sense of loyalty from its customers. The calculation results obtained a total effect of 46.10% and significant, the remaining 53.90% influenced by other variables that were not researched.
{"title":"Hubungan Antara Citra Perusahaan dengan Loyalitas Pelanggan Pada PT. Tiki Jalur Nugraha Eka Kurir (JNE) Agen Sayang Jatinangor","authors":"Taufiq Hidayat","doi":"10.32659/jmp.v1i2.216","DOIUrl":"https://doi.org/10.32659/jmp.v1i2.216","url":null,"abstract":"The development of the online shop business today has resulted in competition between companies engaged in the unavoidable shipping service sector, including package delivery service companies. PT. Tiki Nugraha Eka Kurir or JNE has a good image in the the public and has loyal customers as evidenced by receiving the prestigious award, the Indonesia Top Digital Public Relations Award 2022 for the third time since 2020. This study aims to analyze how customers evaluate the company's image. formed, how loyal they are to the company, and how big is the relationship between company image and customer loyalty. The research method used is a survey, and the sampling technique is probability or random. The sampling method was simple random sampling in a systematic or ordinal way, while the techniques in data collection were library research, field studies and questionnaires distributed to 25 respondents. For data analysis techniques using MSI, and hypothesis testing were carried out by t-test. From the results of the study it was found that the image formed was good but could still be further optimized. For a relatively moderate level of customer loyalty, in other words, customers still have the opportunity to switch to competing companies so that the company should be able to implement a better strategy to strengthen a sense of loyalty from its customers. The calculation results obtained a total effect of 46.10% and significant, the remaining 53.90% influenced by other variables that were not researched.","PeriodicalId":186957,"journal":{"name":"Manajemen dan Pariwisata","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128671617","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is motivated by problems related to tourist facilities and service quality to the satisfaction of Tahura Visitors Ir. H. Juanda Bandung. So the purpose of this study is to find out whether there is an influence of tourist facilities on visitor satisfaction, service quality on visitor satisfaction, and how much influence tourist facilities and service quality have on visitor satisfaction at Tahura Bandung. The research method used is a quantitative research method with multiple linear regression analysis, while the data collection technique uses observation, questionnaires, as well as literature studies from various literatures both online and in books. The population of this study is the visitors of Tahura with a sample of 100 respondents using probability sampling method with random sampling technique. The results showed that the overall tourist facilities and service quality provided by Tahura Ir. H. Djuanda Bandung has not received a good response from respondents, the influence of tourist facilities and service quality on visitor satisfaction Tahura Ir. H. Juanda Bandung. Calculation results based on the coefficient of determination show that R2 has a very strong relationship between indicators of tourist facilities, service quality and visitor satisfaction, which is 43.1% while 56.9% is influenced by other factors not examined in this study such as destination image, price. and physical evidence. Meanwhile, the results of the simultaneous test show that tourism facilities and service quality simultaneously (simultaneously) affect visitor satisfaction.
{"title":"Pengaruh Fasilitas Wisata dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung Taman Hutan Raya Ir. H. Djuanda Bandung","authors":"M. Ridwan, Erie Hidayat Sukriadi","doi":"10.32659/jmp.v1i2.212","DOIUrl":"https://doi.org/10.32659/jmp.v1i2.212","url":null,"abstract":"This research is motivated by problems related to tourist facilities and service quality to the satisfaction of Tahura Visitors Ir. H. Juanda Bandung. So the purpose of this study is to find out whether there is an influence of tourist facilities on visitor satisfaction, service quality on visitor satisfaction, and how much influence tourist facilities and service quality have on visitor satisfaction at Tahura Bandung. The research method used is a quantitative research method with multiple linear regression analysis, while the data collection technique uses observation, questionnaires, as well as literature studies from various literatures both online and in books. The population of this study is the visitors of Tahura with a sample of 100 respondents using probability sampling method with random sampling technique. The results showed that the overall tourist facilities and service quality provided by Tahura Ir. H. Djuanda Bandung has not received a good response from respondents, the influence of tourist facilities and service quality on visitor satisfaction Tahura Ir. H. Juanda Bandung. Calculation results based on the coefficient of determination show that R2 has a very strong relationship between indicators of tourist facilities, service quality and visitor satisfaction, which is 43.1% while 56.9% is influenced by other factors not examined in this study such as destination image, price. and physical evidence. Meanwhile, the results of the simultaneous test show that tourism facilities and service quality simultaneously (simultaneously) affect visitor satisfaction.","PeriodicalId":186957,"journal":{"name":"Manajemen dan Pariwisata","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133803892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sports tourism has become a very important element in the world of tourism because it has become a very competitive tourism business. The success of holding the 2019 MXGP world championship in early July 2019 made the city of Palembang again trusted to host an international sporting event, namely the 55th Qubica AMF Bowling World Cup. One of the supporting factors in the implementation of the event is the availability of hotels/lodging as a means of residence for participants and officials. This study aims to determine the quality of service and the readiness strategy of Wisma Atlet Jakabaring Sport City Palembangto support the successful implementation of the 2019 CUP Bowling Event. The method used in this study is the Mix Method, with data collection techniques in the form of observation, documentation studies, questionnaires, and interviews. . The results of the study stated that the qualitative analysis of the readiness of the completeness of the facilities and infrastructure was said to be sufficient, and based on its function, although maintenance had to be carried out again, it could still be said to be good, and for quantitative analysis it was known that the highest dimension was the Empathy dimension with a value of 3.00. and the lowest in the Tangible dimension of 2.87, with an average value of 2.97, the preparation of the Jakabaring Palembang Sport City Athlete House is in the Enough category.
{"title":"Analisis Kualitas Pelayanan dan Strategi Persiapan Wisma Atlet Jakabaring Sport City Palembang","authors":"Mustika Permatasari, Andhika Chandra Lesmana","doi":"10.32659/jmp.v1i2.207","DOIUrl":"https://doi.org/10.32659/jmp.v1i2.207","url":null,"abstract":"Sports tourism has become a very important element in the world of tourism because it has become a very competitive tourism business. The success of holding the 2019 MXGP world championship in early July 2019 made the city of Palembang again trusted to host an international sporting event, namely the 55th Qubica AMF Bowling World Cup. One of the supporting factors in the implementation of the event is the availability of hotels/lodging as a means of residence for participants and officials. This study aims to determine the quality of service and the readiness strategy of Wisma Atlet Jakabaring Sport City Palembangto support the successful implementation of the 2019 CUP Bowling Event. The method used in this study is the Mix Method, with data collection techniques in the form of observation, documentation studies, questionnaires, and interviews. . The results of the study stated that the qualitative analysis of the readiness of the completeness of the facilities and infrastructure was said to be sufficient, and based on its function, although maintenance had to be carried out again, it could still be said to be good, and for quantitative analysis it was known that the highest dimension was the Empathy dimension with a value of 3.00. and the lowest in the Tangible dimension of 2.87, with an average value of 2.97, the preparation of the Jakabaring Palembang Sport City Athlete House is in the Enough category.","PeriodicalId":186957,"journal":{"name":"Manajemen dan Pariwisata","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114677111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dian Fitriyana, Annisaa Eka Warliati, Tia Listiaty
This study aims to analyze the marketing strategies that affect the success of MSME businesses in Cirebon. The marketing strategy that will be developed is a synthetic rattan marketing strategy which is still not developed in marketing. This condition stems from marketing that still uses offline media as its target market. Researchers will develop marketing strategies with online methods, both through social media such as Instagram, YouTube and e-commerce. The method used in this activity is descriptive qualitative research. The research subjects in this study were informants who provided research data through interviews and purposive sampling techniques. Based on the results of qualitative research using interview and observation techniques and the data that the authors have collected, it can be concluded that digital marketing has a very large influence on product marketing because it can increase sales volume and also increase profits for MSME entrepreneurs. Business success can be achieved with the efforts of various parties, both external and internal. One of the external efforts made by the government is to develop the MSME sector in collaboration with academics and MSME business actors.
{"title":"Strategi Pemasaran Produk UMKM Rattan Sintetis Melalui Digital Marketing di Desa Karangmulya Kabupaten Cirebon","authors":"Dian Fitriyana, Annisaa Eka Warliati, Tia Listiaty","doi":"10.32659/jmp.v1i2.214","DOIUrl":"https://doi.org/10.32659/jmp.v1i2.214","url":null,"abstract":"This study aims to analyze the marketing strategies that affect the success of MSME businesses in Cirebon. The marketing strategy that will be developed is a synthetic rattan marketing strategy which is still not developed in marketing. This condition stems from marketing that still uses offline media as its target market. Researchers will develop marketing strategies with online methods, both through social media such as Instagram, YouTube and e-commerce. The method used in this activity is descriptive qualitative research. The research subjects in this study were informants who provided research data through interviews and purposive sampling techniques. Based on the results of qualitative research using interview and observation techniques and the data that the authors have collected, it can be concluded that digital marketing has a very large influence on product marketing because it can increase sales volume and also increase profits for MSME entrepreneurs. Business success can be achieved with the efforts of various parties, both external and internal. One of the external efforts made by the government is to develop the MSME sector in collaboration with academics and MSME business actors.","PeriodicalId":186957,"journal":{"name":"Manajemen dan Pariwisata","volume":"353 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125636960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Vocational High School (SMK), being part of an integrated school in the national education system, SMK aims to prepare skilled and ready-to-work graduates. The research was conducted at SMK Lembang Subdistrict, the purpose of this study is to determine, study and analyze teacher performance and the quality of education and teaching, and the magnitude of the influence of partial and simultaneous teacher performance on teacher performance. The research methods used are descriptive surveys and explanatory surveys. Descriptive research is research that aims to obtain a description of the characteristics of teacher performance variables and the quality of education and teaching at SMK Lembang District, while verificative research is research that wants to test the truth of a hypothesis carried out through data collection in the field, in the study will test teacher performance and the quality of education and teaching. The results of the study descriptively showed the condition of teacher performance within the criteria was good, and the quality of education and teaching was in good criteria, and the results of the study verificative showed that teacher performance had a positive and significant influence partially and simultaneously on the quality of education and teaching with an R2 (R Square) value of 0.744 or 74.4% with a value outside the model of 0.255 or 25.5%.
{"title":"Kualitas Pendidikan dan Pengajaran Berbasis Kinerja Guru - Survey di SMK Kecamatan Lembang","authors":"Imas Komariyah, Dadang Kusnandang, Yayat Sudrajat","doi":"10.32659/jmp.v1i2.209","DOIUrl":"https://doi.org/10.32659/jmp.v1i2.209","url":null,"abstract":"Vocational High School (SMK), being part of an integrated school in the national education system, SMK aims to prepare skilled and ready-to-work graduates. The research was conducted at SMK Lembang Subdistrict, the purpose of this study is to determine, study and analyze teacher performance and the quality of education and teaching, and the magnitude of the influence of partial and simultaneous teacher performance on teacher performance. The research methods used are descriptive surveys and explanatory surveys. Descriptive research is research that aims to obtain a description of the characteristics of teacher performance variables and the quality of education and teaching at SMK Lembang District, while verificative research is research that wants to test the truth of a hypothesis carried out through data collection in the field, in the study will test teacher performance and the quality of education and teaching. The results of the study descriptively showed the condition of teacher performance within the criteria was good, and the quality of education and teaching was in good criteria, and the results of the study verificative showed that teacher performance had a positive and significant influence partially and simultaneously on the quality of education and teaching with an R2 (R Square) value of 0.744 or 74.4% with a value outside the model of 0.255 or 25.5%.","PeriodicalId":186957,"journal":{"name":"Manajemen dan Pariwisata","volume":"250 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123031669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aimed to determine the effect of service quality and tourist attractions on customer satisfaction in the Alamendah tourism village. The method used in this research is a quantitative method with descriptive analysis and verification analysis, by distributing questionnaires to 100 tourists. The results of the instrument test show that all statements are valid because the value is above 0.300 and reliable because the value is above 0.700. Descriptive research shows that service quality has an average result of 3.31, tourist attractions have a 3.27 result and customer satisfaction has a 3.26 result. While the results of the verification show a coefficient of determination of 0.941 or 94%, the remaining 5,9% which is a variable that has not been studied. The test results show a significant influence between service quality variables on visitor satisfaction of 0.00 ? 0.05 and tourist attraction variables of 0.00 0.05 with a simultaneous significance of 0.00 ? 0.05, meaning the quality of service and attractions tourism has a strong and significant influence, either partially or simultaneously.
{"title":"Pengaruh Kualitas Pelayanan dan Atraksi Wisata Terhadap Kepuasan Pengunjung di Desa Wisata Alamendah","authors":"","doi":"10.32659/jmp.v1i2.215","DOIUrl":"https://doi.org/10.32659/jmp.v1i2.215","url":null,"abstract":"This research aimed to determine the effect of service quality and tourist attractions on customer satisfaction in the Alamendah tourism village. The method used in this research is a quantitative method with descriptive analysis and verification analysis, by distributing questionnaires to 100 tourists. The results of the instrument test show that all statements are valid because the value is above 0.300 and reliable because the value is above 0.700. Descriptive research shows that service quality has an average result of 3.31, tourist attractions have a 3.27 result and customer satisfaction has a 3.26 result. While the results of the verification show a coefficient of determination of 0.941 or 94%, the remaining 5,9% which is a variable that has not been studied. The test results show a significant influence between service quality variables on visitor satisfaction of 0.00 ? 0.05 and tourist attraction variables of 0.00 0.05 with a simultaneous significance of 0.00 ? 0.05, meaning the quality of service and attractions tourism has a strong and significant influence, either partially or simultaneously.","PeriodicalId":186957,"journal":{"name":"Manajemen dan Pariwisata","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117187006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the effect of Electronic Word Of Mouth and Brand Image on Interest in Staying at Hotel Dago Highland. This research was conducted at the Dago Highland Hotel Bandung using multiple linear regression quantitative methods. The variables used in this study were electronic word of mouth, brand image, and interest in staying. The research sample was 359 respondents. The results of the hypothesis test show that there is a positive and significant influence between Electronic Word Of Mouth (e-WOM) and Image variables on interest in staying, either partially or simultaneously. The results of the instrument test show that all statement items are valid with > 0.30 and reliable with a value of > 0.70. Descriptively, Electronic Word Of Mouth (e-WOM) is overall “good” with an average (81%), brand image is “good” with an average (81%), and stay interest is “very good” with an average average (89%). While the results of the verification analysis show the coefficient of determination (R2) that is equal to 43.5% is included in the category of "medium" relationship while 56.5% is influenced by variables not examined in this study.
{"title":"Pengaruh Electronic Word of Mouth (e-WOM) dan Citra Merek Terhadap Minat Menginap di Hotel Dago Highland","authors":"Dila Alika Shaffa Husna, Indah Nur Agustiani","doi":"10.32659/jmp.v1i2.210","DOIUrl":"https://doi.org/10.32659/jmp.v1i2.210","url":null,"abstract":"This study aims to determine the effect of Electronic Word Of Mouth and Brand Image on Interest in Staying at Hotel Dago Highland. This research was conducted at the Dago Highland Hotel Bandung using multiple linear regression quantitative methods. The variables used in this study were electronic word of mouth, brand image, and interest in staying. The research sample was 359 respondents. The results of the hypothesis test show that there is a positive and significant influence between Electronic Word Of Mouth (e-WOM) and Image variables on interest in staying, either partially or simultaneously. The results of the instrument test show that all statement items are valid with > 0.30 and reliable with a value of > 0.70. Descriptively, Electronic Word Of Mouth (e-WOM) is overall “good” with an average (81%), brand image is “good” with an average (81%), and stay interest is “very good” with an average average (89%). While the results of the verification analysis show the coefficient of determination (R2) that is equal to 43.5% is included in the category of \"medium\" relationship while 56.5% is influenced by variables not examined in this study.","PeriodicalId":186957,"journal":{"name":"Manajemen dan Pariwisata","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128532094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sarah Iasya, Nur Fitriyani, Chairrun Nisha Nur Rochman
This research discusses Marketing Mix (7p) at Kampung Budaya Sindangbarang. Determination of location based on potential to develop a tourist attraction that allegedly unpopular to many people because of weak marketing, also there is no research on marketing in this destination. The purpose of this study is to analyze the application of marketing mix in Kampung Budaya Sindangbarang according the perception of tourists. This study is using quantitative descriptive approach. The quantitative approach is used to describe statistics analysis. The data collection method used in this research is primary data and secondary data. The number of samples was determined using Slovin theory, and 100 samples were obtained by sample determination using quota sampling. Questioner result is measured by using nominal scale, interval scale and likert scale. The tools used to process data and obtaining the result of calculation is Microsoft Excel and SPSS. The result of this research is indicate that the implementation of the marketing mix at Kampung Budaya Sindangbarang has been done well, but there are still certain things that must be improved so that tourists increase. The conclusion of this research is the characteristics of tourist and the success of the marketing mix in Kampung Budaya Sindangbarang are obtained with an average value of 3.50, also the most influential and the weakest marketing mix element is discovered.
本研究探讨甘榜Budaya Sindangbarang的营销组合(7p)。根据开发旅游景点的潜力来确定位置，据称由于营销不力而不受许多人欢迎，也没有对该目的地的营销进行研究。本研究的目的是根据游客的感知，分析营销组合在甘榜Budaya Sindangbarang的应用。本研究采用定量描述方法。统计分析是用定量方法来描述的。本研究使用的数据收集方法是primary data and secondary data。采用斯洛文理论确定样本数，采用配额抽样法确定样本数100个。提问者结果的测量采用名义量表、间隔量表和李克特量表。处理数据和得到计算结果的工具是Microsoft Excel和SPSS。本研究的结果表明，在甘榜Budaya Sindangbarang的营销组合的实施已经做得很好，但仍有一些事情必须改进，以增加游客。本研究的结论是游客的特点和甘榜布达亚新当巴郎的营销组合的成功，平均为3.50，并发现了最具影响力和最弱的营销组合元素。
{"title":"Analisis Bauran Pemasaran di Kampung Budaya Sindangbarang, Bogor","authors":"Sarah Iasya, Nur Fitriyani, Chairrun Nisha Nur Rochman","doi":"10.32659/jmp.v1i2.211","DOIUrl":"https://doi.org/10.32659/jmp.v1i2.211","url":null,"abstract":"This research discusses Marketing Mix (7p) at Kampung Budaya Sindangbarang. Determination of location based on potential to develop a tourist attraction that allegedly unpopular to many people because of weak marketing, also there is no research on marketing in this destination. The purpose of this study is to analyze the application of marketing mix in Kampung Budaya Sindangbarang according the perception of tourists. This study is using quantitative descriptive approach. The quantitative approach is used to describe statistics analysis. The data collection method used in this research is primary data and secondary data. The number of samples was determined using Slovin theory, and 100 samples were obtained by sample determination using quota sampling. Questioner result is measured by using nominal scale, interval scale and likert scale. The tools used to process data and obtaining the result of calculation is Microsoft Excel and SPSS. The result of this research is indicate that the implementation of the marketing mix at Kampung Budaya Sindangbarang has been done well, but there are still certain things that must be improved so that tourists increase. The conclusion of this research is the characteristics of tourist and the success of the marketing mix in Kampung Budaya Sindangbarang are obtained with an average value of 3.50, also the most influential and the weakest marketing mix element is discovered.","PeriodicalId":186957,"journal":{"name":"Manajemen dan Pariwisata","volume":"7 11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128418012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：