Stewart & Wilson (2016) created the STREMII model (pronounced STREAM-ee) as a means to assist institutions and organizations with social media crisis communication using a six-stage cyclical process, including: (1) social listening, (2) targeting audience(s), (3) engaging & responding, (4) monitoring and evaluating, (5) interacting, and (6) implementing changes [1] . Stewart & Young (2017) revisited the model, refining the stages to highlight the need for ongoing social listening and responsive engagement across all levels of crisis [2]. At present, the model is theoretical and applied only within a pedagogical context. In order for the STREMII model to be useful for practical implementation and relevant outside the theoretical and pedagogical contexts, we must develop a practical set of actionable steps for practitioners (crisis communicators and social media strategists). To accomplish this, we surveyed practitioners about the process they engage in listening, interacting and responding to audiences on social media during a crisis, and how they monitor and evaluate their responses and outcomes. The desired outcome of this research is to create a practical set of actionable steps for crisis practitioners and social media strategists, with specific guidelines, considerations and recommendations for adopting the STREMII model and integrating it into existing crisis management plans and social media strategies.
{"title":"Social listening during crises: A practitioner guide for crisis communication on social media","authors":"Cory Young, Hunter Simmons, Margaret C. Stewart","doi":"10.30658/ICRCC.2019.11","DOIUrl":"https://doi.org/10.30658/ICRCC.2019.11","url":null,"abstract":"Stewart & Wilson (2016) created the STREMII model (pronounced STREAM-ee) as a means to assist institutions and organizations with social media crisis communication using a six-stage cyclical process, including: (1) social listening, (2) targeting audience(s), (3) engaging & responding, (4) monitoring and evaluating, (5) interacting, and (6) implementing changes [1] . Stewart & Young (2017) revisited the model, refining the stages to highlight the need for ongoing social listening and responsive engagement across all levels of crisis [2]. At present, the model is theoretical and applied only within a pedagogical context. In order for the STREMII model to be useful for practical implementation and relevant outside the theoretical and pedagogical contexts, we must develop a practical set of actionable steps for practitioners (crisis communicators and social media strategists). To accomplish this, we surveyed practitioners about the process they engage in listening, interacting and responding to audiences on social media during a crisis, and how they monitor and evaluate their responses and outcomes. The desired outcome of this research is to create a practical set of actionable steps for crisis practitioners and social media strategists, with specific guidelines, considerations and recommendations for adopting the STREMII model and integrating it into existing crisis management plans and social media strategies.","PeriodicalId":18859,"journal":{"name":"Multifaceted Protocols in Biotechnology, Volume 2","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75995827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural disasters (e.g., earthquakes, wildfires, hurricanes, floods, tsunamis), political crises, food safety issues, biosecurity, health pandemics, and so on.
{"title":"2019 ICRCC Proceedings Table of Contents","authors":"","doi":"10.30658/icrcc.2019.0","DOIUrl":"https://doi.org/10.30658/icrcc.2019.0","url":null,"abstract":"These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural disasters (e.g., earthquakes, wildfires, hurricanes, floods, tsunamis), political crises, food safety issues, biosecurity, health pandemics, and so on.","PeriodicalId":18859,"journal":{"name":"Multifaceted Protocols in Biotechnology, Volume 2","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87936523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Each year, disasters have devastating consequences in the United States. Consequences are long term and extend beyond the disaster’s immediate impact area. Establishing a culture of preparedness is necessary for the U.S. A prepared populace responds more effectively to disasters and is less stressful on community infrastructure and resources during the response phase. One of the ways government organizations and non-government organizations can encourage preparedness actions is via social media. This study examined preparedness messages existing independently of an emerging event disseminated on Twitter by government and non-government organizations. A total of 6,374 tweets were analyzed from data collected during National Preparedness Month. Tweets were analyzed for preparedness content and whether efficacy was included in preparedness messages.
{"title":"Tweeting to Prepare: An Examination of Government and Organizational Messages during National Preparedness Month","authors":"Jenna L. Currie-Mueller","doi":"10.30658/ICRCC.2019.4","DOIUrl":"https://doi.org/10.30658/ICRCC.2019.4","url":null,"abstract":"Each year, disasters have devastating consequences in the United States. Consequences are long term and extend beyond the disaster’s immediate impact area. Establishing a culture of preparedness is necessary for the U.S. A prepared populace responds more effectively to disasters and is less stressful on community infrastructure and resources during the response phase. One of the ways government organizations and non-government organizations can encourage preparedness actions is via social media. This study examined preparedness messages existing independently of an emerging event disseminated on Twitter by government and non-government organizations. A total of 6,374 tweets were analyzed from data collected during National Preparedness Month. Tweets were analyzed for preparedness content and whether efficacy was included in preparedness messages.","PeriodicalId":18859,"journal":{"name":"Multifaceted Protocols in Biotechnology, Volume 2","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88248963","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tong Xia, Connor Grady, M. Cacciatore, Glen J. Nowak
Based on previous studies about the Health Belief Model (HBM) and the reinforcing relationship between media selectivity or preference and individual’s behavior, this study used a national representative adult sample to assess flu vaccination as the result of an appraisal of relevant health beliefs, trust towards the authoritative entities (e.g. CDC & FDA) and vaccine-related media information, in addition to one’s existing behavior pattern. Results showed that not-vaccinated individuals differ significantly in their vaccine-related health believes and the trust towards the authoritative information sources. This group acquired less recommendation from health care providers and more negative sentiments about flu vaccine overall. After controlling for the existing behavior, media selectivity and perceived vaccine benefit are predicting individual’s vaccination hesitancy and intention in the coming flu season.
{"title":"Understanding Flu Vaccination Acceptance Among U.S. Adults: The Health Belief Model and Media Sources","authors":"Tong Xia, Connor Grady, M. Cacciatore, Glen J. Nowak","doi":"10.30658/ICRCC.2019.10","DOIUrl":"https://doi.org/10.30658/ICRCC.2019.10","url":null,"abstract":"Based on previous studies about the Health Belief Model (HBM) and the reinforcing relationship between media selectivity or preference and individual’s behavior, this study used a national representative adult sample to assess flu vaccination as the result of an appraisal of relevant health beliefs, trust towards the authoritative entities (e.g. CDC & FDA) and vaccine-related media information, in addition to one’s existing behavior pattern. Results showed that not-vaccinated individuals differ significantly in their vaccine-related health believes and the trust towards the authoritative information sources. This group acquired less recommendation from health care providers and more negative sentiments about flu vaccine overall. After controlling for the existing behavior, media selectivity and perceived vaccine benefit are predicting individual’s vaccination hesitancy and intention in the coming flu season.","PeriodicalId":18859,"journal":{"name":"Multifaceted Protocols in Biotechnology, Volume 2","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87691219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article focuses on features, activities and communication practices of environmental nonprofits / groups to demonstrate the importance of studying how negative reputation of the environmental sub-sector created by radical environmentalists can influence advocacy / collaborative environmental nonprofits. First, it reviews some relevant literature related to environmental organizations / groups and their external communication. Additionally, it provides some examples of radical environmentalism that have been recently discussed in the news. Finally, it describes directions for future research. It is important to understand the influence of the actions of radical environmentalists on advocacy / collaborative nonprofit organizations because it might impact the success of such nonprofits.
{"title":"The Influence of Radical Environmentalists on Reputation and Communication Practices of Advocacy/Collaborative Nonprofits","authors":"M. Zhigalina","doi":"10.30658/ICRCC.2019.12","DOIUrl":"https://doi.org/10.30658/ICRCC.2019.12","url":null,"abstract":"The article focuses on features, activities and communication practices of environmental nonprofits / groups to demonstrate the importance of studying how negative reputation of the environmental sub-sector created by radical environmentalists can influence advocacy / collaborative environmental nonprofits. First, it reviews some relevant literature related to environmental organizations / groups and their external communication. Additionally, it provides some examples of radical environmentalism that have been recently discussed in the news. Finally, it describes directions for future research. It is important to understand the influence of the actions of radical environmentalists on advocacy / collaborative nonprofit organizations because it might impact the success of such nonprofits.","PeriodicalId":18859,"journal":{"name":"Multifaceted Protocols in Biotechnology, Volume 2","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85410774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Marta Natalia Lukacovic, Deborah D. Sellnow-Richmond, Monika Durechova
This study examines the role of traditional versus new media’s impact on citizens’ perceptions of risk within elder care. We analyzed survey data from 112 Slovak citizens regarding their social network activity and perceptions of corruption, ageism, and health disparities in the Slovak elder care system. Previous research (Lukacovic, Sellnow-Richmond, & Durechova, under contract) identified three prominent sociopolitical issues present in the Slovak medical system among Slovak UGC discourse regarding Slovak healthcare inequity: corruption, threats to dignity, and discrimination. Here, we examined the extent to which social media users perceive the prevalence and subsequent risk of experiencing health disparities within the elder care system differently than traditional media users, as well as the extent to which perceived risks of health disparities and mistreatment are stronger among women participants than men.
{"title":"Perceptions of Risk of Health Disparities amid Previously Identified Political Corruption and Ageism in Slovakia","authors":"Marta Natalia Lukacovic, Deborah D. Sellnow-Richmond, Monika Durechova","doi":"10.30658/ICRCC.2019.14","DOIUrl":"https://doi.org/10.30658/ICRCC.2019.14","url":null,"abstract":"This study examines the role of traditional versus new media’s impact on citizens’ perceptions of risk within elder care. We analyzed survey data from 112 Slovak citizens regarding their social network activity and perceptions of corruption, ageism, and health disparities in the Slovak elder care system. Previous research (Lukacovic, Sellnow-Richmond, & Durechova, under contract) identified three prominent sociopolitical issues present in the Slovak medical system among Slovak UGC discourse regarding Slovak healthcare inequity: corruption, threats to dignity, and discrimination. Here, we examined the extent to which social media users perceive the prevalence and subsequent risk of experiencing health disparities within the elder care system differently than traditional media users, as well as the extent to which perceived risks of health disparities and mistreatment are stronger among women participants than men.","PeriodicalId":18859,"journal":{"name":"Multifaceted Protocols in Biotechnology, Volume 2","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77758413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
After the study of testing determinants of risk tolerance affecting information sharing, this study was conducted as a second step to actually develop the scale for risk tolerance. Firstly, this study followed qualitative steps, such as in-depth interview and focus group, to capture how public describes the situation when they are tolerating the risk, when they knew what the recommended behavior is to relieve the risk. Secondly, this study collected 1000 U.S. public sample for the survey questionnaire that are the items generated from the qualitative steps.
{"title":"Health Risk Tolerance as A Key Determinant of (Un)willingness to Behavior Change: Conceptualization and Scale Development","authors":"Hyoyeun Jun, Yan Jin","doi":"10.30658/ICRCC.2019.5","DOIUrl":"https://doi.org/10.30658/ICRCC.2019.5","url":null,"abstract":"After the study of testing determinants of risk tolerance affecting information sharing, this study was conducted as a second step to actually develop the scale for risk tolerance. Firstly, this study followed qualitative steps, such as in-depth interview and focus group, to capture how public describes the situation when they are tolerating the risk, when they knew what the recommended behavior is to relieve the risk. Secondly, this study collected 1000 U.S. public sample for the survey questionnaire that are the items generated from the qualitative steps.","PeriodicalId":18859,"journal":{"name":"Multifaceted Protocols in Biotechnology, Volume 2","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84218862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
College and university campuses are regularly faced with various types of crises. One category of crisis that is becoming a more regular event of concern is the active shooter event. Trainings exist that can help individuals respond more confidently in the event of an active shooter incident on campus. However, the authors were concerned that students with certain personality traits may be less likely to abide by active shooter training guidelines. We surveyed undergraduate students and compared the Big Five personality traits with perceptions of self and response efficacy related to the “Run, Hide, Fight” active shooter training video. Our findings confirm prior research findings and suggest a small, significant relationship between certain personality types and perceptions of efficacy.
{"title":"Run, Hide, Fight: Leveraging Academics to Enhance Emergency Preparedness Training for Active Shooter Events","authors":"Andrew S. Pyle, S. Gennett, Darren L. Linvill","doi":"10.30658/ICRCC.2019.15","DOIUrl":"https://doi.org/10.30658/ICRCC.2019.15","url":null,"abstract":"College and university campuses are regularly faced with various types of crises. One category of crisis that is becoming a more regular event of concern is the active shooter event. Trainings exist that can help individuals respond more confidently in the event of an active shooter incident on campus. However, the authors were concerned that students with certain personality traits may be less likely to abide by active shooter training guidelines. We surveyed undergraduate students and compared the Big Five personality traits with perceptions of self and response efficacy related to the “Run, Hide, Fight” active shooter training video. Our findings confirm prior research findings and suggest a small, significant relationship between certain personality types and perceptions of efficacy.","PeriodicalId":18859,"journal":{"name":"Multifaceted Protocols in Biotechnology, Volume 2","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83579549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
An important aspect of crisis communication is secondary crisis communication, which focuses on how people communicate during a crisis. This study seeks to explore the mechanism of credibility in secondary crisis communication. Respondents in a large-scale experiment (N=2382) were exposed to a fictional news story about a terrorist attack and asked to what degree they would share the news story on social media. The design made it possible to test if the sharing of news stories was determined by its actual credibility (through the use of semiotic disclaimers in the news story), or by perceived credibility (the perceived credibility of the news story). Other factors, such as the severity of the threat in the story, trust in news media, to what extent emotions were evoked by the news story, gender, and age, were used as controls. Results indicated that the perceived credibility was more important than the actual message credibility.
{"title":"Secondary Crisis Communication. A question of Actual or perceived credibility?","authors":"Bengt Johansson","doi":"10.30658/ICRCC.2019.13","DOIUrl":"https://doi.org/10.30658/ICRCC.2019.13","url":null,"abstract":"An important aspect of crisis communication is secondary crisis communication, which focuses on how people communicate during a crisis. This study seeks to explore the mechanism of credibility in secondary crisis communication. Respondents in a large-scale experiment (N=2382) were exposed to a fictional news story about a terrorist attack and asked to what degree they would share the news story on social media. The design made it possible to test if the sharing of news stories was determined by its actual credibility (through the use of semiotic disclaimers in the news story), or by perceived credibility (the perceived credibility of the news story). Other factors, such as the severity of the threat in the story, trust in news media, to what extent emotions were evoked by the news story, gender, and age, were used as controls. Results indicated that the perceived credibility was more important than the actual message credibility.","PeriodicalId":18859,"journal":{"name":"Multifaceted Protocols in Biotechnology, Volume 2","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79253703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Many crisis communications educators use simulations as a means for students to test their learning in a controlled environment meant to simulate a real-life crisis using an (often hypothetical) organization. This project explores whether providing background and historical information about the organization days or weeks in advance of the simulation can enhance learning. Survey results of students exposed to this method as well as a traditional scenario approach (where all information is provided at once) showed that students preferred the advanced exposure method. The learning experience was judged to be superior overall. In addition, the recognition of understanding risks as well as improvements in teamwork were also noted.
{"title":"Priming the pump: Does providing information before a crisis communications simulation provide a better learning experience?","authors":"Matthew Tidwell","doi":"10.30658/ICRCC.2019.9","DOIUrl":"https://doi.org/10.30658/ICRCC.2019.9","url":null,"abstract":"Many crisis communications educators use simulations as a means for students to test their learning in a controlled environment meant to simulate a real-life crisis using an (often hypothetical) organization. This project explores whether providing background and historical information about the organization days or weeks in advance of the simulation can enhance learning. Survey results of students exposed to this method as well as a traditional scenario approach (where all information is provided at once) showed that students preferred the advanced exposure method. The learning experience was judged to be superior overall. In addition, the recognition of understanding risks as well as improvements in teamwork were also noted.","PeriodicalId":18859,"journal":{"name":"Multifaceted Protocols in Biotechnology, Volume 2","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88221440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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