Purpose: The study is conducted to analyze the effect of Relationship Marketing and Digital Marketing toward Competitive Advantage in Enhancing Marketing Performance at SMEs in Semarang Regency.Design/Methodology/Approach: The research method used path analysis. The independent variables in this study are relationship marketing and digital marketing, competitive advantage as an intervening or mediating variable, and marketing performance as the dependent variable. Primary data was obtained by questionnaire as the instrument of collecting data. The data was processed with SPSS 23. The population in this study is 11959 SMEs in Semarang Regency, then the number of samples is 100 SMEs, the sample was determined by Slovin formula.Findings: The study showed that relationship marketing and digital marketing have an effect on competitive advantage in marketing performance improvement. SMEs can increase customer trust and commitment by maintaining the quality of the products sold so that customers are not disappointed with the product when making repeat purchases. In other ways, SMEs must provide good service to customers and prospective customers. SMEs need to compile or create even more attractive promotional programs so that customers become interested in buying products at SMEs, by sharing promotions more frequently on social media so that promotional information can be reached by customers more broadly. Improving good relations with customers, one of which is always ready to be responsive in serving customers when customers need information or services from SMEs. To improve marketing performance, SMEs owners can pay more attention to their relationship with customers and the use of digital marketing in carrying out their business.
{"title":"Relationship Marketing and Digital Marketing on Competitive Advantage in Enhancing SMEs Marketing Performance at Semarang Regency","authors":"Suci Ayu Sudari, Y. Pambreni","doi":"10.37479/jsm.v6i1.22551","DOIUrl":"https://doi.org/10.37479/jsm.v6i1.22551","url":null,"abstract":"Purpose: The study is conducted to analyze the effect of Relationship Marketing and Digital Marketing toward Competitive Advantage in Enhancing Marketing Performance at SMEs in Semarang Regency.Design/Methodology/Approach: The research method used path analysis. The independent variables in this study are relationship marketing and digital marketing, competitive advantage as an intervening or mediating variable, and marketing performance as the dependent variable. Primary data was obtained by questionnaire as the instrument of collecting data. The data was processed with SPSS 23. The population in this study is 11959 SMEs in Semarang Regency, then the number of samples is 100 SMEs, the sample was determined by Slovin formula.Findings: The study showed that relationship marketing and digital marketing have an effect on competitive advantage in marketing performance improvement. SMEs can increase customer trust and commitment by maintaining the quality of the products sold so that customers are not disappointed with the product when making repeat purchases. In other ways, SMEs must provide good service to customers and prospective customers. SMEs need to compile or create even more attractive promotional programs so that customers become interested in buying products at SMEs, by sharing promotions more frequently on social media so that promotional information can be reached by customers more broadly. Improving good relations with customers, one of which is always ready to be responsive in serving customers when customers need information or services from SMEs. To improve marketing performance, SMEs owners can pay more attention to their relationship with customers and the use of digital marketing in carrying out their business.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"123 50","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139613669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The analysis conducted in this study was done by computing and comprehending output derived from quantitative and qualitative data collected from consumers of Co-Branded Anime Products. This study strives to contribute to the scarce research regarding the effects of factors like product, price, place, promotion, and attitude toward the purchase intention for Co-Branded anime fashion products.Design/Methodology/Approach: This study was conducted with the technological assistance of IBM SPSS Statistics 26 to compute quantitative data from Co-Branded Anime Fashion Products consumers which were collected through Google Forms. Samples were determined using the method practiced by Hair et al. (2014). Qualitative data for this study was collected through fill-in questionnaires which were distributed to three consumers of Co-Branded Anime Fashion Products and analysed concurrently.Findings: What affects the purchase intention for Co-branded Anime Fashion Products is rarely, if not, ever studied despite its rising popularity in the modern age. This study concludes that determinants such as product, place, and attitude significantly influence the purchase intention for Co-branded Anime Fashion Products. In contrast, price and promotion do not, the reason being that the intention to purchase products of this nature is mostly driven by consumers’ interest and dedication to the collaborator (anime) featured on the products themselves.
目的：本研究通过计算和理解从联合品牌动漫产品消费者处收集的定量和定性数据得出的结果进行分析。本研究致力于为有关产品、价格、地点、促销和态度等因素对联合品牌动漫时尚产品购买意向的影响的稀缺研究做出贡献：本研究借助 IBM SPSS Statistics 26 的技术支持，通过谷歌表单收集联名动漫时尚产品消费者的定量数据。样本的确定采用了 Hair 等人（2014 年）所采用的方法。本研究的定性数据是通过填写问卷收集的，问卷发放给了三位联名动漫时尚产品的消费者，并同时进行了分析：尽管联名动漫时尚产品在现代社会日益流行，但影响其购买意向的因素却鲜有研究。本研究得出结论，产品、地点和态度等决定因素对联合品牌动漫时尚产品的购买意向有显著影响。相比之下，价格和促销并不影响购买意向，原因是购买此类产品的意向主要是由消费者对产品上的合作者（动漫）的兴趣和奉献精神所驱动的。
{"title":"Factor Influencing Purchase Intention for Co-Branded Anime Fashion Products","authors":"Raisy Raisy, Renza Fahlevi, F. Sinambela","doi":"10.37479/jsm.v6i1.22020","DOIUrl":"https://doi.org/10.37479/jsm.v6i1.22020","url":null,"abstract":"Purpose: The analysis conducted in this study was done by computing and comprehending output derived from quantitative and qualitative data collected from consumers of Co-Branded Anime Products. This study strives to contribute to the scarce research regarding the effects of factors like product, price, place, promotion, and attitude toward the purchase intention for Co-Branded anime fashion products.Design/Methodology/Approach: This study was conducted with the technological assistance of IBM SPSS Statistics 26 to compute quantitative data from Co-Branded Anime Fashion Products consumers which were collected through Google Forms. Samples were determined using the method practiced by Hair et al. (2014). Qualitative data for this study was collected through fill-in questionnaires which were distributed to three consumers of Co-Branded Anime Fashion Products and analysed concurrently.Findings: What affects the purchase intention for Co-branded Anime Fashion Products is rarely, if not, ever studied despite its rising popularity in the modern age. This study concludes that determinants such as product, place, and attitude significantly influence the purchase intention for Co-branded Anime Fashion Products. In contrast, price and promotion do not, the reason being that the intention to purchase products of this nature is mostly driven by consumers’ interest and dedication to the collaborator (anime) featured on the products themselves.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"124 33","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139615773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: This research aims to determine the characteristics of green cosmetics consumers in the city of Malang. Additionally, it seeks to analyze the estimates and percentage changes in prices of green cosmetics products that consumers are willing to pay.Design/Methodology/Approarch: Descriptive analysis and the Contingent Valuation Method are employed in this research. The respondents consist of women in Malang who have used green cosmetics products. The total number of respondents for this study is 100.Findings: The characteristics of the respondents in this study are predominantly women aged 26 to 35, working in the private sector, with expenditures exceeding Rp. 6,000,000. Overall, the majority of respondents in this study are willing to pay more for green cosmetics products. They express no objection because the benefits of green cosmetics products are not only advantageous for users but also contribute to environmental sustainability. Green cosmetics products such as serum, facewash, and sunscreen are frequently used and preferred by consumers.
{"title":"Willingness to Pay Analyse for Green Cosmetics Product in Malang City","authors":"Ernita Dian Puspasari, F. Endayani, Alfin Achmad Fahmi Herditya, Okshanela Indira","doi":"10.37479/jsm.v6i1.23074","DOIUrl":"https://doi.org/10.37479/jsm.v6i1.23074","url":null,"abstract":"Purpose: This research aims to determine the characteristics of green cosmetics consumers in the city of Malang. Additionally, it seeks to analyze the estimates and percentage changes in prices of green cosmetics products that consumers are willing to pay.Design/Methodology/Approarch: Descriptive analysis and the Contingent Valuation Method are employed in this research. The respondents consist of women in Malang who have used green cosmetics products. The total number of respondents for this study is 100.Findings: The characteristics of the respondents in this study are predominantly women aged 26 to 35, working in the private sector, with expenditures exceeding Rp. 6,000,000. Overall, the majority of respondents in this study are willing to pay more for green cosmetics products. They express no objection because the benefits of green cosmetics products are not only advantageous for users but also contribute to environmental sustainability. Green cosmetics products such as serum, facewash, and sunscreen are frequently used and preferred by consumers.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"117 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139614044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Roby Nur Akbar, F. Endayani, Shafa Sabrina Nafarinka, Agus Haryono
Purpose: The purpose of this study is to examine the relationship between the Halal Label, product knowledge, religiosity, and customer loyalty in the thriving cosmetics market of Indonesia.Design/Methodology/Approach: This research adopts an explanatory quantitative research design. A sample of 140 respondents was selected for data collection using the random sampling method. A closed questionnaire was used, facilitated through Google Forms. The collected data were analyzed using descriptive statistical analysis and the Structural Equation Model (SEM) with the Partial Least Square (PLS) approach.Findings: The findings of this study demonstrate that both the Halal Label and product knowledge have a direct positive impact on religiosity. Furthermore, religiosity, product knowledge, and the Halal Label significantly influence customer loyalty. It is noteworthy that religiosity also plays an indirect role by mediating the relationship between the Halal Label, product knowledge, and customer loyalty.
{"title":"The Hidden Influence of Halal Labeling and Product Knowledge on Customer Loyalty: Unraveling Religiosity's Role among Cosmetic Consumers in Malang","authors":"Roby Nur Akbar, F. Endayani, Shafa Sabrina Nafarinka, Agus Haryono","doi":"10.37479/jsm.v5i2.19372","DOIUrl":"https://doi.org/10.37479/jsm.v5i2.19372","url":null,"abstract":"Purpose: The purpose of this study is to examine the relationship between the Halal Label, product knowledge, religiosity, and customer loyalty in the thriving cosmetics market of Indonesia.Design/Methodology/Approach: This research adopts an explanatory quantitative research design. A sample of 140 respondents was selected for data collection using the random sampling method. A closed questionnaire was used, facilitated through Google Forms. The collected data were analyzed using descriptive statistical analysis and the Structural Equation Model (SEM) with the Partial Least Square (PLS) approach.Findings: The findings of this study demonstrate that both the Halal Label and product knowledge have a direct positive impact on religiosity. Furthermore, religiosity, product knowledge, and the Halal Label significantly influence customer loyalty. It is noteworthy that religiosity also plays an indirect role by mediating the relationship between the Halal Label, product knowledge, and customer loyalty.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122041524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: This study aims to analyze the effect of lifestyle variables and trust variables on green purchase decisions in buying organic vegetables in Malang City.Design/Methodology/Approach: This research was conducted using a descriptive quantitative method, and the technique employed was multiple linear regression with the assistance of IBM SPSS software version 25. The study utilized 100 questionnaires administered to a sample of individuals who have made purchases of organic vegetables in the Malang city area. The sample was selected using non-probability sampling.Findings: The green lifestyle variable in this study has a significantly positive effect on the green purchase decision of organic vegetable products. It is also known that the green trust variable has a significant positive effect on the green purchase decision as well. While the two variables, green lifestyle and green trust, are carried out simultaneously, they also have a positive and significant influence on green purchase decisions in purchasing organic vegetable products in Malang City.
{"title":"Which One Has The Greater Influence On The Green Purchase Decision?","authors":"Dewi Rakhmawati, Okshanela Okshanela","doi":"10.37479/jsm.v5i2.20867","DOIUrl":"https://doi.org/10.37479/jsm.v5i2.20867","url":null,"abstract":"Purpose: This study aims to analyze the effect of lifestyle variables and trust variables on green purchase decisions in buying organic vegetables in Malang City.Design/Methodology/Approach: This research was conducted using a descriptive quantitative method, and the technique employed was multiple linear regression with the assistance of IBM SPSS software version 25. The study utilized 100 questionnaires administered to a sample of individuals who have made purchases of organic vegetables in the Malang city area. The sample was selected using non-probability sampling.Findings: The green lifestyle variable in this study has a significantly positive effect on the green purchase decision of organic vegetable products. It is also known that the green trust variable has a significant positive effect on the green purchase decision as well. While the two variables, green lifestyle and green trust, are carried out simultaneously, they also have a positive and significant influence on green purchase decisions in purchasing organic vegetable products in Malang City.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130953437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: This study uses bibliometric analysis of Islamic banking research based on a large amount of scientific data and substantial research results in the Scopus database. It is an added value and contribution to developing research in Islamic banking. This study aims to identify and analyze the pattern of scientific publications, the influence between publications, and the collaboration between authors and institutions in Islamic banking research.Design/Methodology/Approach: This study used bibliometric analysis methods using biblioshiny and vosviewer. Data collection is done by searching the database on Scopus using the keyword "Islamic banking." The search was conducted on March 29, 2023, and was limited to publications published within the last decade (2013-2022). The data collected was 2,410 articles, but after selection, the articles analyzed were 1,477. To ensure the validity of the data, researchers collect data directly sourced from www.scopus.com databases, and the data used has also undergone a selection process using predetermined criteria.Findings: Research on Islamic banking tends to explore topics such as Islamic banking products and services; Sustainability; Financial System, Market, and Services; Islamic banking regulation, risk, Governance, and customers; Maqasid al-Sharia; Supervision of Islamic banking; and comparison of Islamic banking with conventional banking. Islamic banking research has become an increasingly popular topic in the past decade. It shows a growing interest in developing and understanding the principles of Islamic banking and their influence on the economy.
{"title":"A Decade of Islamic Banking Research: Bibliometric Review with Biblioshiny and Vosviewer","authors":"Fauziah Husain, Muhanad Mustafa","doi":"10.37479/jsm.v5i2.19295","DOIUrl":"https://doi.org/10.37479/jsm.v5i2.19295","url":null,"abstract":"Purpose: This study uses bibliometric analysis of Islamic banking research based on a large amount of scientific data and substantial research results in the Scopus database. It is an added value and contribution to developing research in Islamic banking. This study aims to identify and analyze the pattern of scientific publications, the influence between publications, and the collaboration between authors and institutions in Islamic banking research.Design/Methodology/Approach: This study used bibliometric analysis methods using biblioshiny and vosviewer. Data collection is done by searching the database on Scopus using the keyword \"Islamic banking.\" The search was conducted on March 29, 2023, and was limited to publications published within the last decade (2013-2022). The data collected was 2,410 articles, but after selection, the articles analyzed were 1,477. To ensure the validity of the data, researchers collect data directly sourced from www.scopus.com databases, and the data used has also undergone a selection process using predetermined criteria.Findings: Research on Islamic banking tends to explore topics such as Islamic banking products and services; Sustainability; Financial System, Market, and Services; Islamic banking regulation, risk, Governance, and customers; Maqasid al-Sharia; Supervision of Islamic banking; and comparison of Islamic banking with conventional banking. Islamic banking research has become an increasingly popular topic in the past decade. It shows a growing interest in developing and understanding the principles of Islamic banking and their influence on the economy.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"519 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134403712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sukarmin Hidayat, Syahfitri Suryaningsi Welkom, A. Pratiwi
Purpose: This study aimed to determine the effect of knowledge, products, and promotions on the students’ saving interest at Islamic banks.Design/Methodology/Approach: This research used quantitative analysis. The population was Hybrid Learning Students of the undergraduate Management Program in the Faculty of Economics and Business, University of Al-Azhar Indonesia, totaling 1.314. The survey method with the sampling technique used is accidental sampling. The number of samples was 100 students who saved in Islamic banks. The research method used multiple linear regression analysis.Findings: Based on the results of statistical tests, the knowledge has a significant positive effect on students' saving interest at Islamic banks, the product has a significant positive effect on students' saving interest at Islamic banks, and also, the promotion has a significant positive effect on students' saving interest at Islamic banks.
{"title":"Determinants of Student’s Saving Interest at Islamic Bank","authors":"Sukarmin Hidayat, Syahfitri Suryaningsi Welkom, A. Pratiwi","doi":"10.37479/jsm.v5i2.20201","DOIUrl":"https://doi.org/10.37479/jsm.v5i2.20201","url":null,"abstract":"Purpose: This study aimed to determine the effect of knowledge, products, and promotions on the students’ saving interest at Islamic banks.Design/Methodology/Approach: This research used quantitative analysis. The population was Hybrid Learning Students of the undergraduate Management Program in the Faculty of Economics and Business, University of Al-Azhar Indonesia, totaling 1.314. The survey method with the sampling technique used is accidental sampling. The number of samples was 100 students who saved in Islamic banks. The research method used multiple linear regression analysis.Findings: Based on the results of statistical tests, the knowledge has a significant positive effect on students' saving interest at Islamic banks, the product has a significant positive effect on students' saving interest at Islamic banks, and also, the promotion has a significant positive effect on students' saving interest at Islamic banks.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132617457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: This research aims to identify the characteristics of cut-rose consumers in Malang Raya and analyze their preferences for purchasing cut-roses. Attributes for consumer preference regarding color attributes, bloom degree, and stem length.Design/Methodology/Approach: Descriptive statistics and conjoint analysis are the methods used in this research. The respondents to this research study on preferences were individuals residing in the Malang Raya region who had previously purchased cut roses. The total number of respondents in this research study was 150.Findings: The characteristics of the respondents, as indicated by the study's findings, were dominated by women aged 26 to 35 years, with incomes ranging from 3,000,000 to 6,000,000 rupiah and working in the private sector. In general, respondents stated that they purchased cut roses from florists rather than directly from farmers due to the convenience of accessibility. Consumer preference for cutting roses was obtained from a combination of red rose color attributes, a 75 percent bloom rate, and a stem length of more than 50 cm.
{"title":"Consumer Preferences on Cut Rose Purchases in Malang Raya","authors":"Erni Puspasari, Vita Regita Cahya Ningrum","doi":"10.37479/jsm.v5i2.20850","DOIUrl":"https://doi.org/10.37479/jsm.v5i2.20850","url":null,"abstract":"Purpose: This research aims to identify the characteristics of cut-rose consumers in Malang Raya and analyze their preferences for purchasing cut-roses. Attributes for consumer preference regarding color attributes, bloom degree, and stem length.Design/Methodology/Approach: Descriptive statistics and conjoint analysis are the methods used in this research. The respondents to this research study on preferences were individuals residing in the Malang Raya region who had previously purchased cut roses. The total number of respondents in this research study was 150.Findings: The characteristics of the respondents, as indicated by the study's findings, were dominated by women aged 26 to 35 years, with incomes ranging from 3,000,000 to 6,000,000 rupiah and working in the private sector. In general, respondents stated that they purchased cut roses from florists rather than directly from farmers due to the convenience of accessibility. Consumer preference for cutting roses was obtained from a combination of red rose color attributes, a 75 percent bloom rate, and a stem length of more than 50 cm.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"103 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123350984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: This study describes the analysis of human resource competencies in the era of the industrial revolution 4.0 in improving the performance of MSMEs. Technological and industrial developments require competent human resources in every organization.Design/Methodology/Approach: The research was conducted in several businesses in Parepare City, where the sample was determined by purposive random sampling. This research uses qualitative research methods that emphasize the process of understanding based on facts in investigating a social phenomenon and human problems and is presented analytically and descriptively, which has been collected and then interpreted systematically.Findings:The results of the research based on the qualitative approach conducted show that to achieve competent human resources in the era of the industrial revolution 4.0, human resources in companies are required to be adaptive, following company goals to adjust to employee profiles quickly, respond to the needs and developments of the times. Various challenges arise, especially related to the speed of adapting to change and the ability to collaborate virtually. The recommendations recommended in this study are to improve the performance of MSMEs as business actors to encourage the competence of the quality of human resources, especially in anticipating industry 4.0 to pay attention to and maximize aspects; Adaptive thinking and virtual collaboration.
{"title":"HR Competency Analysis on Increasing MSMEs Performance In Supporting Industrial Era 4.0","authors":"Anis Anshari Mas'ud, Andi Putri Tenriyola","doi":"10.37479/jsm.v5i2.19778","DOIUrl":"https://doi.org/10.37479/jsm.v5i2.19778","url":null,"abstract":"Purpose: This study describes the analysis of human resource competencies in the era of the industrial revolution 4.0 in improving the performance of MSMEs. Technological and industrial developments require competent human resources in every organization.Design/Methodology/Approach: The research was conducted in several businesses in Parepare City, where the sample was determined by purposive random sampling. This research uses qualitative research methods that emphasize the process of understanding based on facts in investigating a social phenomenon and human problems and is presented analytically and descriptively, which has been collected and then interpreted systematically.Findings:The results of the research based on the qualitative approach conducted show that to achieve competent human resources in the era of the industrial revolution 4.0, human resources in companies are required to be adaptive, following company goals to adjust to employee profiles quickly, respond to the needs and developments of the times. Various challenges arise, especially related to the speed of adapting to change and the ability to collaborate virtually. The recommendations recommended in this study are to improve the performance of MSMEs as business actors to encourage the competence of the quality of human resources, especially in anticipating industry 4.0 to pay attention to and maximize aspects; Adaptive thinking and virtual collaboration. ","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123935256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the influence of online shopping convenience on consumer satisfaction and the effect of consumer satisfaction on behavioral intentions and E-WOM. This study uses a quantitative method and the method used is the Structural Equation Model with AMOS 24.0 software. This research used 235 respondents which was conducted on Indonesian citizens who use Shopee. The variable Convenience of Online Shopping has a positive and significant effect on consumer satisfaction. The consumer satisfaction variable also has a positive and significant effect on consumer behavioral intentions and E-WOM.
{"title":"The Influence of Shopee’s Shopping Convenience","authors":"Hening Lintang Kinanthi, R. Roostika","doi":"10.37479/jsm.v5i1.17634","DOIUrl":"https://doi.org/10.37479/jsm.v5i1.17634","url":null,"abstract":"This study aims to analyze the influence of online shopping convenience on consumer satisfaction and the effect of consumer satisfaction on behavioral intentions and E-WOM. This study uses a quantitative method and the method used is the Structural Equation Model with AMOS 24.0 software. This research used 235 respondents which was conducted on Indonesian citizens who use Shopee. The variable Convenience of Online Shopping has a positive and significant effect on consumer satisfaction. The consumer satisfaction variable also has a positive and significant effect on consumer behavioral intentions and E-WOM.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134303446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：