The purpose of this study is to find out the relationship of government's policy on the price movement of Nepal stock exchange (NEPSE). This study followed a case study research design, because it offers a deeper perspective and clearer understanding of the stock price movement of Nepalese joint venture banks. The sample size of this study consists of five joint venture commercial Banks, economic analysis and survey reports conducted by central bank of Nepal (Nepal Rastra Bank).The judgmental sampling method has been applied for selection of joint venture banks. The study was totally based on secondary data. in order to make proper analysis descriptive and inferential statistics were used using SPSS software version 26. The finding of this study revealed that the GDP and import are inversely associated with stock price movement and CRR, export, interest rate and inflation are positively associated with stock price movement. Further, it is found that the macroeconomic variables are key factors to determine the Nepalese stock price movement. More importantly, stock market has been found to respond significantly to changes in the government policy. It is recommended that CRR, EXPORT, INTEREST RATE and INFLATION are major factors which largely affect the stock price movement of NEPSE. GDP and IMPORT are not compliance with the stock price movement as they produce negative association with the stocks volatility.
{"title":"Effects of Government's Policy in Stock Price: A Case of Nepse","authors":"Ganesh Prasad Niraula","doi":"10.37479/jsm.v4i1.11903","DOIUrl":"https://doi.org/10.37479/jsm.v4i1.11903","url":null,"abstract":"The purpose of this study is to find out the relationship of government's policy on the price movement of Nepal stock exchange (NEPSE). This study followed a case study research design, because it offers a deeper perspective and clearer understanding of the stock price movement of Nepalese joint venture banks. The sample size of this study consists of five joint venture commercial Banks, economic analysis and survey reports conducted by central bank of Nepal (Nepal Rastra Bank).The judgmental sampling method has been applied for selection of joint venture banks. The study was totally based on secondary data. in order to make proper analysis descriptive and inferential statistics were used using SPSS software version 26. The finding of this study revealed that the GDP and import are inversely associated with stock price movement and CRR, export, interest rate and inflation are positively associated with stock price movement. Further, it is found that the macroeconomic variables are key factors to determine the Nepalese stock price movement. More importantly, stock market has been found to respond significantly to changes in the government policy. It is recommended that CRR, EXPORT, INTEREST RATE and INFLATION are major factors which largely affect the stock price movement of NEPSE. GDP and IMPORT are not compliance with the stock price movement as they produce negative association with the stocks volatility.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134643945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dini Dwi Wulandary, Agung Kresnamurti Rivai, R. Rahmi
This study aims to determine the effect of service quality, E-WOM, and perceived value on customer satisfaction of the Bakauheni-Palembang Toll Road. This study uses quantitative methods. Data collection technique using a survey method with an instrument in the form of a questionnaire. The sample in this study amounted to 200 respondents who have used the Bakauheni-Palembang Toll Road at least twice in the last year. Use SPSS 22 version and Lisrel 8.8 SEM (Structural Equation Model) for technical data analysis to process and analyze research data. The results showed that service quality has no significant effect on E-WOM, service quality had no significant effect on customer satisfaction, the perceived value has a significant effect on E-WOM, perceived value has a significant effect on customer satisfaction, E-WOM has a significant impact on customer satisfaction, service quality has no significant effect on customer satisfaction through E-WOM, perceived value has a significant effect on customer satisfaction through E-WOM.
{"title":"Investigating Customer Satisfaction of the Bakauheni-Palembang Toll Road","authors":"Dini Dwi Wulandary, Agung Kresnamurti Rivai, R. Rahmi","doi":"10.37479/jsm.v4i1.11445","DOIUrl":"https://doi.org/10.37479/jsm.v4i1.11445","url":null,"abstract":"This study aims to determine the effect of service quality, E-WOM, and perceived value on customer satisfaction of the Bakauheni-Palembang Toll Road. This study uses quantitative methods. Data collection technique using a survey method with an instrument in the form of a questionnaire. The sample in this study amounted to 200 respondents who have used the Bakauheni-Palembang Toll Road at least twice in the last year. Use SPSS 22 version and Lisrel 8.8 SEM (Structural Equation Model) for technical data analysis to process and analyze research data. The results showed that service quality has no significant effect on E-WOM, service quality had no significant effect on customer satisfaction, the perceived value has a significant effect on E-WOM, perceived value has a significant effect on customer satisfaction, E-WOM has a significant impact on customer satisfaction, service quality has no significant effect on customer satisfaction through E-WOM, perceived value has a significant effect on customer satisfaction through E-WOM.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121054584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to discover the efficacy of internal control system of Nepal Telecom. This study followed a case study research design, because it offers a deeper perspective and clearer understanding of the internal control system and its practices. The sample size of this study consisted of all the employees working at different level in Nepal Telecom. The convenience sampling method has been applied for selection of respondents. The researchers distributed 280 questionnaires out of them only 240 respondents returned usable questionnaires. This study was totally based on primary data. In order to make proper analysis descriptive and inferential statistics were used using SPSS software version 23. The finding of this study showed that the control environment, risk assessment, control activities, communication and monitoring affects perceived performance of organization. Effective internal control system helped to increase working efficiency also. The recommendations were made that the company should emphasize the required internal organizational management structure to be implemented. This is because of the internal organizational management structure positively affects the execution of strategies and policies, thereby achieving a sustainable competitive advantage and increment of profit.
{"title":"Internal Control Systems in Nepal: A Case of Nepal Telecom","authors":"Ballav Niroula, Achut Gyawali","doi":"10.37479/JSM.V3I2.10447","DOIUrl":"https://doi.org/10.37479/JSM.V3I2.10447","url":null,"abstract":"The purpose of this study is to discover the efficacy of internal control system of Nepal Telecom. This study followed a case study research design, because it offers a deeper perspective and clearer understanding of the internal control system and its practices. The sample size of this study consisted of all the employees working at different level in Nepal Telecom. The convenience sampling method has been applied for selection of respondents. The researchers distributed 280 questionnaires out of them only 240 respondents returned usable questionnaires. This study was totally based on primary data. In order to make proper analysis descriptive and inferential statistics were used using SPSS software version 23. The finding of this study showed that the control environment, risk assessment, control activities, communication and monitoring affects perceived performance of organization. Effective internal control system helped to increase working efficiency also. The recommendations were made that the company should emphasize the required internal organizational management structure to be implemented. This is because of the internal organizational management structure positively affects the execution of strategies and policies, thereby achieving a sustainable competitive advantage and increment of profit.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125964470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ni Luh Ira Suitri, Mohamad Agus Salim Monoarfa, Srie Isnawaty Pakaya
This study aims to determine whether the Capital Structure affects the financial performances partially and simultaneouslly. The Capital Structure in this study is proxide by Debt to Asset Ratio (DAR) and Long Term Debt to Equity Ratio (LTDER), whereas the financial performance is proxide by Return On Asset (ROA). the type of data used in this study is secondary data obtained from the financial statements os plastic and packaging companies listed on the Indonesia Stock Exchange in 2012-2019. The analysis method uses multiple linier regression analysis. The result revealed that partially DAR had negative and significant effect on ROA, while LTDER had no significant effect on ROA. The result also shows that simultaneouslly DAR and LTDER have a significant effect on ROA.
{"title":"Capital Structure and Financial Performance of Manufacturing Companies in Indonesia","authors":"Ni Luh Ira Suitri, Mohamad Agus Salim Monoarfa, Srie Isnawaty Pakaya","doi":"10.37479/JSM.V3I2.11139","DOIUrl":"https://doi.org/10.37479/JSM.V3I2.11139","url":null,"abstract":"This study aims to determine whether the Capital Structure affects the financial performances partially and simultaneouslly. The Capital Structure in this study is proxide by Debt to Asset Ratio (DAR) and Long Term Debt to Equity Ratio (LTDER), whereas the financial performance is proxide by Return On Asset (ROA). the type of data used in this study is secondary data obtained from the financial statements os plastic and packaging companies listed on the Indonesia Stock Exchange in 2012-2019. The analysis method uses multiple linier regression analysis. The result revealed that partially DAR had negative and significant effect on ROA, while LTDER had no significant effect on ROA. The result also shows that simultaneouslly DAR and LTDER have a significant effect on ROA.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121164370","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
An investor always needs accounting information in determining an investment decision. Accounting information relates to many matters relating to the Company's activities in certain periods. The research aims to test and analyse the relevance of accounting information, corporate social responsibility and leverage as moderation variables. The study population of 11 banking companies registered in the IDX period was 2015 – 2018 with a sample number of 44 observations. This sampling technique uses the purposive sampling method. This research hypothesis test uses multiple linear regression with the Moderated Regression Analyys (MRA) approach. Independent variables in this study are the value of profit, book value, and corporate social responsibility. Leverage as a moderation variable and stock price as the dependent variable. The results of this study show that the value of profit, book value and corporate social responsibility affect the stock price. Leverage as a moderation variable can strengthen the book value relationship to the share price, but it cannot strengthen the value of profit relationship to the share price and corporate social responsibility towards the share price. It can be concluded that the value of profit, book value and corporate social responsibility has the relevance of accounting information value. Leverage as a moderation variable can only strengthen the book value relationship to the share price. The degree of research is expected to increase the amount of data samples to achieve more significant results.
{"title":"The Relevance Analysis Of Accounting Information, Corporate Social Responsibility And Leverage As Moderation Variables","authors":"Indhung Listyaningrum, K. Titisari, S. Nurlaela","doi":"10.37479/JSM.V3I2.6981","DOIUrl":"https://doi.org/10.37479/JSM.V3I2.6981","url":null,"abstract":"An investor always needs accounting information in determining an investment decision. Accounting information relates to many matters relating to the Company's activities in certain periods. The research aims to test and analyse the relevance of accounting information, corporate social responsibility and leverage as moderation variables. The study population of 11 banking companies registered in the IDX period was 2015 – 2018 with a sample number of 44 observations. This sampling technique uses the purposive sampling method. This research hypothesis test uses multiple linear regression with the Moderated Regression Analyys (MRA) approach. Independent variables in this study are the value of profit, book value, and corporate social responsibility. Leverage as a moderation variable and stock price as the dependent variable. The results of this study show that the value of profit, book value and corporate social responsibility affect the stock price. Leverage as a moderation variable can strengthen the book value relationship to the share price, but it cannot strengthen the value of profit relationship to the share price and corporate social responsibility towards the share price. It can be concluded that the value of profit, book value and corporate social responsibility has the relevance of accounting information value. Leverage as a moderation variable can only strengthen the book value relationship to the share price. The degree of research is expected to increase the amount of data samples to achieve more significant results.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128409646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to examine corporate governance effecton the financial performance of manufacturing companies in the food and beverage industry sector in the Indonesia Stock Exchange in 2014 - 2018. The independent variables in this study are the audit committee, the board of commissioners, the board of directors, and debt to equity ratio (DER). Whereas the dependent variable in this test is Return on Equity (ROE). The sampling technique is done by using purposive sampling method, namely the determination of sampling with certain considerations. Data analysis techniques include (1) Descriptive Statistics (2) Classical Assumption Tests covering Normality, Multicollinearity, Heteroscedasticity, and Autocorrelation (3) Multiple Linear Regression Tests (4) F Tests (5) Hypothesis Tests (6) Determinant Coefficient Test (R2) . The sample used in this test is manufacturing companies in the food and beverage industry sector which were listed on the Indonesia Stock Exchange in 2014 - 2018, with a total of 10 companies and there were 50 samples that met the criteria. The results of this test concluded that the variables of the board of directors and debt to equity ratio (DER) affect financial performance, while the variables of the audit committee and the board of commissioners have no effect on financial performance.
{"title":"The Corporate Governance Effect on Financial Performance","authors":"Anggit Riyadi, K. Titisari, Purnama Siddi","doi":"10.37479/JSM.V3I2.7018","DOIUrl":"https://doi.org/10.37479/JSM.V3I2.7018","url":null,"abstract":"This study aims to examine corporate governance effecton the financial performance of manufacturing companies in the food and beverage industry sector in the Indonesia Stock Exchange in 2014 - 2018. The independent variables in this study are the audit committee, the board of commissioners, the board of directors, and debt to equity ratio (DER). Whereas the dependent variable in this test is Return on Equity (ROE). The sampling technique is done by using purposive sampling method, namely the determination of sampling with certain considerations. Data analysis techniques include (1) Descriptive Statistics (2) Classical Assumption Tests covering Normality, Multicollinearity, Heteroscedasticity, and Autocorrelation (3) Multiple Linear Regression Tests (4) F Tests (5) Hypothesis Tests (6) Determinant Coefficient Test (R2) . The sample used in this test is manufacturing companies in the food and beverage industry sector which were listed on the Indonesia Stock Exchange in 2014 - 2018, with a total of 10 companies and there were 50 samples that met the criteria. The results of this test concluded that the variables of the board of directors and debt to equity ratio (DER) affect financial performance, while the variables of the audit committee and the board of commissioners have no effect on financial performance.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129826230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to determine the effect of e.commmerce Era Covid-19, Corporate Strategy in the Covid-19 era on the accounting information system industrial revolution. The company's strategy is a company trick in determining and expressing the main planning policies that ultimately determine the scope, character and results of the company's activities and their parts to achieve the company's goals. The fact states that the influence of e.commerce, the company's strategy has various problems including the problem of collecting and storing data on organizational activities, resources and personnel, converting data into information so that management can plan, implement, control and evaluate activities, resources and personnel, provide adequate controls for storing organizational assets and data. The population of this research is 7000 employees of PT Freeport Indonesia, with a total sample of 852 employees obtained through simple random sampling. The purpose of this study is to determine the use of E-Commerce in the Covid-19 Era, the company's strategy in the Industrial Revolution accounting information system. This method is a descriptive and verification method, and the analytical tool is SEM Lisrel modeling. The results showed that E-Commerce is a company strategy in the Industrial Revolution in accounting information systems.
{"title":"The Role Of E-Commerce Era Covid-19 in The Revolution Of The Accounting Information Systems","authors":"Lesi Hertati","doi":"10.37479/JSM.V3I2.9765","DOIUrl":"https://doi.org/10.37479/JSM.V3I2.9765","url":null,"abstract":"The purpose of this study is to determine the effect of e.commmerce Era Covid-19, Corporate Strategy in the Covid-19 era on the accounting information system industrial revolution. The company's strategy is a company trick in determining and expressing the main planning policies that ultimately determine the scope, character and results of the company's activities and their parts to achieve the company's goals. The fact states that the influence of e.commerce, the company's strategy has various problems including the problem of collecting and storing data on organizational activities, resources and personnel, converting data into information so that management can plan, implement, control and evaluate activities, resources and personnel, provide adequate controls for storing organizational assets and data. The population of this research is 7000 employees of PT Freeport Indonesia, with a total sample of 852 employees obtained through simple random sampling. The purpose of this study is to determine the use of E-Commerce in the Covid-19 Era, the company's strategy in the Industrial Revolution accounting information system. This method is a descriptive and verification method, and the analytical tool is SEM Lisrel modeling. The results showed that E-Commerce is a company strategy in the Industrial Revolution in accounting information systems.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129597582","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The research aimed to find out to what extent the effect of work environment on work motivation. The population of this research was all 74 permanent employees at PT. Loka Indah Lestari in Popayato Barat, Pohuwato. The analysis method used simple linear regression analysis. The result of analysis revealed that the work environment had a significant effect on work motivation from tcount 3,975 > ttable 1,666 with a significance level of 0,000 < 0,05. Thus, it found that work environment affected work motivation for 39,2% or it was low effect between work envornment on work motivation, and it certainly contained a phenomenon of lack of company attention to employees related to the work environment, particuraly inadequate road access and communication media (signal). Meanwhile, simultaneously work environment had a significant effect on work motivation through the test of R-value coefficient model, namely 0,424, which meant a strong relationship. In addition, the value of R square was 0,180 or 18% whereas the rest 0,820 or 82% was affected by relationship with other factors out of this research.
本研究旨在了解工作环境对工作动机的影响程度。本研究的研究对象是位于波胡瓦托巴拉特的PT. Loka Indah Lestari的74名正式员工。分析方法采用简单线性回归分析。分析结果显示，工作环境对工作动机有显著的影响，从统计3,975 >表1,666，显著性水平为0,000 < 0.05。因此，研究发现工作环境对工作动机的影响为39.2%，或者工作环境对工作动机的影响程度较低，并且它肯定包含了公司对员工缺乏与工作环境相关的关注的现象，特别是道路通道和通信媒体(信号)的不足。同时，通过r值系数模型检验，工作环境对工作动机也有显著影响，即0.424，关系较强。此外，R平方值为0,180或18%，而其余的0,820或82%受本研究中其他因素的关系影响。
{"title":"The Influence Of The Work Environment On Employee Work Motivation At PT. Loka Indah Lestari Pohuwato","authors":"A. Nawawi, A. Pakaya, Endi Rahman","doi":"10.37479/jsm.v2i1.4437","DOIUrl":"https://doi.org/10.37479/jsm.v2i1.4437","url":null,"abstract":"The research aimed to find out to what extent the effect of work environment on work motivation. The population of this research was all 74 permanent employees at PT. Loka Indah Lestari in Popayato Barat, Pohuwato. The analysis method used simple linear regression analysis. The result of analysis revealed that the work environment had a significant effect on work motivation from tcount 3,975 > ttable 1,666 with a significance level of 0,000 < 0,05. Thus, it found that work environment affected work motivation for 39,2% or it was low effect between work envornment on work motivation, and it certainly contained a phenomenon of lack of company attention to employees related to the work environment, particuraly inadequate road access and communication media (signal). Meanwhile, simultaneously work environment had a significant effect on work motivation through the test of R-value coefficient model, namely 0,424, which meant a strong relationship. In addition, the value of R square was 0,180 or 18% whereas the rest 0,820 or 82% was affected by relationship with other factors out of this research.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128106260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to test and analyze the influence of lifestyle on purchasing decisions of Yamaha ZR vega motorcycles at PT. Hasjrat Abadi Gorontalo. This research uses quantitative methods. Respondents are they who ever buy vega zr motors for three last years of 2016, 2017, 2018 that all over 97 people. Data were analyzed using simple regression analysis. The results showed that lifestyle variables had a significant effect on purchasing decisions at PT Hasjrat Abadi Gorontalo City. Suggestions should the leadership of PT Hasjrat Abadi Kota Gorontalo pay more attention to consumer lifestyles, for example, from various motor designs, motorcycle brand images and promotions. In addition, it is expected to pay more attention to the selection of inadequate alternatives and the lack of products with the latest models.
{"title":"How Does The Relationship Between Lifestyle With Consumer Decisions In Buying Motorbikes?","authors":"Hapsawati Taan, Djoko Lesmana Radji","doi":"10.37479/jsm.v1i2.2495","DOIUrl":"https://doi.org/10.37479/jsm.v1i2.2495","url":null,"abstract":"This study aims to test and analyze the influence of lifestyle on purchasing decisions of Yamaha ZR vega motorcycles at PT. Hasjrat Abadi Gorontalo. This research uses quantitative methods. Respondents are they who ever buy vega zr motors for three last years of 2016, 2017, 2018 that all over 97 people. Data were analyzed using simple regression analysis. The results showed that lifestyle variables had a significant effect on purchasing decisions at PT Hasjrat Abadi Gorontalo City. Suggestions should the leadership of PT Hasjrat Abadi Kota Gorontalo pay more attention to consumer lifestyles, for example, from various motor designs, motorcycle brand images and promotions. In addition, it is expected to pay more attention to the selection of inadequate alternatives and the lack of products with the latest models.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130087820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine and analyze the influence part of the green marketing concept where the variables studied include green product, green promotion, green packaging. Towards Savana Project product buying intention, and to know and analyze which variables have the dominant influence on consumer buying interest. The population of this study is all prospective buyers of Savana Project products using the Non-Probability Sampling Method, namely convenience sampling where members of the population can be easily selected as samples. The number of samples in this study were 121 respondents. The analysis technique used is multiple linear regression analysis. Based on the results of the analysis show that all variables simultaneously have a significant effect on buying intention, and are able to contribute to customer loyalty variables by 58.8%. Partially only green products that do not have a significant influence on buying interest. While the other two, namely green promotion and green packaging have a significant influence on consumer buying interest. green promotion becomes the dominant influence variable on customer loyalty with a regression coefficient of 0.501 greater than the other three variables. This shows that green promotion is a variable that greatly influences consumer buying interest.
{"title":"The Effect Of Green Marketing Concept On Consumer Intention To Buy Savana Project Product","authors":"Rizky Faizal Alamin, Ike Ratnasari","doi":"10.37479/jsm.v1i2.2499","DOIUrl":"https://doi.org/10.37479/jsm.v1i2.2499","url":null,"abstract":"This study aims to determine and analyze the influence part of the green marketing concept where the variables studied include green product, green promotion, green packaging. Towards Savana Project product buying intention, and to know and analyze which variables have the dominant influence on consumer buying interest. The population of this study is all prospective buyers of Savana Project products using the Non-Probability Sampling Method, namely convenience sampling where members of the population can be easily selected as samples. The number of samples in this study were 121 respondents. The analysis technique used is multiple linear regression analysis. Based on the results of the analysis show that all variables simultaneously have a significant effect on buying intention, and are able to contribute to customer loyalty variables by 58.8%. Partially only green products that do not have a significant influence on buying interest. While the other two, namely green promotion and green packaging have a significant influence on consumer buying interest. green promotion becomes the dominant influence variable on customer loyalty with a regression coefficient of 0.501 greater than the other three variables. This shows that green promotion is a variable that greatly influences consumer buying interest.","PeriodicalId":196530,"journal":{"name":"Jambura Science of Management","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122607119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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