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(Digital) Campaigning in Dissonant Public Spheres (数字)在不和谐的公共领域进行竞选
IF 7.5 1区 社会学 Q1 COMMUNICATION Pub Date : 2023-05-04 DOI: 10.1080/10584609.2023.2173872
Karolina Koc-Michalska, U. Klinger, L. Bennett, Andrea Römmele
ABSTRACT With the advent of digital media and social media platforms, the speed of innovation and technology adoption in campaigns have increased tremendously. At the same time, the campaign environment and its rules are in constant flow, as platform logics, party operations, and voter alignments both reflect and create instability in many political systems. Additionally, disinformation, foreign interference in campaigns, hyper-partisan media ecologies, and hyperactive users have all created changes in opinion climates. In light of these developments, and building on the theoretical concept of increasingly disrupted and dissonant public spheres (developed by Barbara Pfetsch and Lance Bennett), this special issue seeks to expand research on campaigning beyond assumptions of well-functioning political systems, to better understand the erosion of institutional legitimacy and trust, and their effects on communication processes. The special issue is organized within two conceptual approaches. The first cluster of manuscripts observes how political candidates, organizations, and parties optimize their behaviour within the dissonant political environment. The second part examines responses, perceptions, and consequences of the disrupted environment on the public. Finally, four integrated forum essays look into how dissonant public spheres may disturb democratic processes, discuss the role of data-driven campaigning, and address how limited access to platform data affects our understanding of dissonant public spheres.
摘要随着数字媒体和社交媒体平台的出现,活动中的创新和技术采用速度大幅提高。与此同时,竞选环境及其规则不断变化,因为平台逻辑、政党运作和选民结盟都反映并造成了许多政治制度的不稳定。此外,虚假信息、外国对竞选活动的干预、超党派的媒体生态和过度活跃的用户都造成了舆论氛围的变化。鉴于这些发展,并在日益混乱和不和谐的公共领域的理论概念(由Barbara Pfetsch和Lance Bennett提出)的基础上,本期特刊试图将对竞选活动的研究扩展到对运作良好的政治制度的假设之外,以更好地理解制度合法性和信任的侵蚀,以及它们对沟通过程的影响。特刊分为两种概念方法。第一组手稿观察了政治候选人、组织和政党如何在不和谐的政治环境中优化自己的行为。第二部分考察了被破坏的环境对公众的反应、看法和后果。最后,四篇综合论坛文章探讨了不和谐的公共领域如何扰乱民主进程,讨论了数据驱动的竞选活动的作用,并探讨了对平台数据的有限访问如何影响我们对不和谐公共领域的理解。
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引用次数: 0
Data-Driven Campaigning as a Disruptive Force 数据驱动的竞选是一种颠覆性力量
IF 7.5 1区 社会学 Q1 COMMUNICATION Pub Date : 2023-05-04 DOI: 10.1080/10584609.2023.2207486
R. Gibson
Concern about whether contemporary societies face a “crisis of democracy” has grown in recent years (Kreisi, 2020). While the severity of the malaise may be disputed, there is growing suspicion that the increasing reliance of political actors on digital technology and particularly new “data driven” campaign techniques may be contributing to growth in citizen disengagement and discontent (Bennett & Lyon, 2019). The grounds for this claim are essentially three-fold. First, data-driven campaigns promote a more individualized form of political targeting that allows parties to narrow their appeals to the most persuadable and “perceived” sections of the electorate (Hersh, 2015), and thereby effectively bypass those harder to reach groups of under-mobilized voters, i.e. the young, the disinterested, and the marginalized. Furthermore, through these microtargeting techniques, campaigners can more accurately target demobilizing messages at opposition supporters to dissuade them from turning out. Second, social media platforms provide powerful new channels for the release of automated, anonymized, false information or “computational propaganda” by rogue actors, both foreign and domestic. These disinformation campaigns are explicitly designed to mislead and confuse voters and are escalating in scale and sophistication (Woolley & Howard, 2018). Finally, campaigns themselves are now increasingly reliant on the “wisdom” of AI and computer modeling for basic tasks such as resource allocation and message construction. This shift creates a new technological elite at the heart of campaigns that operate in an opaque and unaccountable manner (Tufekci, 2014). The combined impact of these developments is a further shrinking of the public sphere and decline in the representativeness and accountability of democratic institutions. Voters who do actually make it the polls face the increasingly difficult task of making an informed choice, as they struggle to discern both the accuracy and source of the political content they encounter online. Given the potentially serious harms that DDC presents to democracy, systematic investigation of its adoption and usage across countries is now a priority for academic research. This is precisely the goal of a new ERC funded project, Digital Campaigning and Electoral Democracy (DiCED). In this short essay we highlight in brief, the key questions the project will pursue and that we urge the wider literature to explore.
近年来,人们越来越担心当代社会是否面临“民主危机”(Kreisi,2020)。尽管这种不适的严重性可能存在争议,但人们越来越怀疑,政治行为者越来越依赖数字技术,尤其是新的“数据驱动”竞选技术,可能会导致公民脱离接触和不满情绪的增长(Bennett&Lyon,2019)。这一主张的理由基本上有三个方面。首先,数据驱动的竞选活动促进了一种更个性化的政治目标形式,使政党能够将其吸引力缩小到选民中最有说服力和“感知”的部分(Hersh,2015),从而有效地绕过那些动员不足的选民群体,即年轻人、无私者和边缘化者。此外,通过这些微目标技术,活动人士可以更准确地将遣散信息瞄准反对派支持者,以劝阻他们参加。其次,社交媒体平台为国内外流氓行为者发布自动化、匿名、虚假信息或“计算宣传”提供了强大的新渠道。这些虚假信息运动显然是为了误导和混淆选民,其规模和复杂程度正在升级(Woolley&Howard,2018)。最后,竞选活动本身现在越来越依赖人工智能和计算机建模的“智慧”来完成资源分配和消息构建等基本任务。这种转变创造了一个新的技术精英,他们处于以不透明和不负责任的方式运作的竞选活动的核心(Tufekci,2014)。这些事态发展的综合影响是公共领域的进一步缩小以及民主机构的代表性和问责制的下降。真正参加投票的选民面临着越来越困难的任务,即在知情的情况下做出选择,因为他们很难辨别网上遇到的政治内容的准确性和来源。鉴于DDC对民主的潜在严重危害,系统调查其在各国的采用和使用情况现在是学术研究的优先事项。这正是ERC资助的一个新项目“数字竞选和选举民主”(DiCED)的目标。在这篇短文中,我们简要强调了该项目将要追求的关键问题,并敦促更广泛的文献进行探索。
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引用次数: 1
The Data Abyss: How Lack of Data Access Leaves Research and Society in the Dark 数据深渊:缺乏数据访问使研究和社会陷入黑暗
IF 7.5 1区 社会学 Q1 COMMUNICATION Pub Date : 2023-05-04 DOI: 10.1080/10584609.2023.2207488
Claes H. de Vreese, Rebekah Tromble
ABSTRACT This article articulates why the lack of social media platform data access for researchers is a huge problem, for research and society. We then review a number of ongoing initiatives and opportunities towards ensuring sustainable data accees.
摘要本文阐述了为什么研究人员缺乏社交媒体平台数据访问是研究和社会的一个巨大问题。然后,我们审查了一些正在进行的举措和机会,以确保可持续的数据访问。
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引用次数: 5
Scrollability: A New Digital News Affordance 可滚动性:一种新的数字新闻服务
IF 7.5 1区 社会学 Q1 COMMUNICATION Pub Date : 2023-04-28 DOI: 10.1080/10584609.2023.2208083
Kathleen Searles, Jessica T. Feezell
ABSTRACT Most major platforms and news portals use the feed approach to information display, which offers people the ability to engage in continuous scrolling. This affordance, “scrollability,” is an understudied feature that changes how people consume news. The endless scroll presents opportunities to monetize attention for advertisers, and a seemingly bottomless supply of headlines for news consumers. Moreover, more people report scrolling headlines than actually reading news stories. A scrollable technical environment creates circumstances that encourage headline reading, or what we call “news-scrolling,” and yet we know little about the consequences of scrollability for other behaviors. In this paper we set forth an argument for increased scholarly attention to scrollability in the context of online news consumption, and articulate a theoretical framework for explaining the behaviors of news-scrollers and news-clickers.
大多数主流平台和新闻门户都使用feed方式来显示信息,这为人们提供了持续滚动的能力。这种“可滚动性”是一个未被充分研究的特性,它改变了人们消费新闻的方式。无尽的卷轴为广告商提供了将注意力货币化的机会,为新闻消费者提供了看似取之不尽的头条新闻。此外,更多的人报告滚动标题,而不是真正阅读新闻故事。可滚动的技术环境创造了鼓励标题阅读的环境,或者我们称之为“新闻滚动”,然而我们对可滚动性对其他行为的影响知之甚少。在本文中,我们提出了一个论点,即在在线新闻消费的背景下增加对可滚动性的学术关注,并阐明了一个解释新闻滚动器和新闻点击器行为的理论框架。
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引用次数: 0
Conditions of Campaigning in Dissonant Public Spheres and Crisis of Democracy 游离公共领域的竞选条件与民主危机
IF 7.5 1区 社会学 Q1 COMMUNICATION Pub Date : 2023-04-27 DOI: 10.1080/10584609.2023.2193554
B. Pfetsch
Political campaigns have always been closely related to the technical conditions of media infrastructures, the social conditions of voters, and the political opportunities within which parties and movements compete. As campaigning has developed through the four ages of political communication (Blumler, 2015; Norris, 2002), it is now shaped by the affordances of digital platforms and networked communication ecologies in addition to legacy media infrastructures. In the environment of hybrid media systems (Chadwick, 2013), campaigning has also become hybrid – a task divided between the use of conventional information subsidies and the dynamics of social media and digital platforms (Azari, 2016; Wells et al., 2016). What is more, contemporary political communications and voter mobilization are taking place under two significant context conditions: dissonant public spheres (Pfetsch, 2018) are coinciding with a profound crisis of liberal democracy (Bennett & Livingston, 2018). The communication ecology and the state of democracy have produced a style of campaigning that is no longer geared toward a consensus among the established political elites and parties to engage in civilized speech, to conduct fair competition, and to stay within the limits and norms of democracy. In this essay, I shall discuss some of the features and consequences of these contextual conditions. I shall further argue that the coincidence of disrupted democracy and dissonant public spheres is related to profound structural changes in the party organization, campaigning and political leadership.
政治竞选活动始终与媒体基础设施的技术条件、选民的社会条件以及政党和运动竞争的政治机会密切相关。随着竞选活动在四个政治传播时代的发展(Blumler,2015;Norris,2002),除了传统的媒体基础设施外,它现在还受到数字平台和网络传播生态的影响。在混合媒体系统的环境中(Chadwick,2013),竞选活动也变得混合——这项任务分为传统信息补贴的使用和社交媒体和数字平台的动态(Azari,2016;Wells等人,2016)。此外,当代政治沟通和选民动员是在两个重要的背景条件下进行的:不和谐的公共领域(Pfetsch,2018)与自由民主的深刻危机同时发生(Bennett和Livingston,2018)。传播生态和民主状态产生了一种竞选风格,这种风格不再是为了在既定的政治精英和政党之间达成共识,即进行文明的言论,进行公平的竞争,并保持在民主的限度和规范内。在这篇文章中,我将讨论这些语境条件的一些特征和后果。我将进一步指出,民主被破坏和公共领域不和谐的巧合与党的组织、竞选和政治领导层的深刻结构变化有关。
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引用次数: 1
“We Never Really Talked About politics”: Race and Ethnicity as Foundational Forces Structuring Information Disorder Within the Vietnamese Diaspora “我们从未真正谈论过政治”:种族和民族是造成越南侨民信息混乱的基础力量
IF 7.5 1区 社会学 Q1 COMMUNICATION Pub Date : 2023-04-24 DOI: 10.1080/10584609.2023.2201940
Sarah Nguyễn, Rachel E. Moran, Trung-Anh H. Nguyen, Linh Bui
ABSTRACT This paper joins a growing effort within mis/disinformation research to better address the transnational spread of misinformation and, in particular, the impact of political mis/disinformation on historically marginalized and immigrant communities. While misinformation spreads across cultural, sociolinguistic, and geo-political contexts, it impacts communities differently according to preexisting power structures and information resources. Through focus groups with Vietnamese Americans across two generations and several geographic locations, we explore the complexities of misinformation within one such immigrant community. Findings highlight how a prevalence of intergenerational divides in political information seeking, lasting historical and political traumas of immigration, and language barriers underpin the saliency and impact of misinformation for Vietnamese Americans. Further, we explore how misinformation impacts political engagement, highlighting the consequences of misinformation at a familial and community-level. This research highlights the need for researchers of misinformation to better attend to the inequities of informational access and the vulnerabilities of already marginalized communities as targets of problematic information and information disorder.
摘要本文加入了错误信息/虚假信息研究的行列,以更好地解决错误信息的跨国传播,特别是政治错误信息/错误信息对历史上被边缘化和移民社区的影响。虽然错误信息在文化、社会语言学和地缘政治背景下传播,但根据先前存在的权力结构和信息资源,它对社区的影响不同。通过两代人和几个地理位置的越南裔美国人的焦点小组,我们探索了一个这样的移民社区中错误信息的复杂性。研究结果突显了政治信息寻求中代际分歧的普遍性、移民带来的持久历史和政治创伤以及语言障碍是如何支撑错误信息对越南裔美国人的显著性和影响的。此外,我们探讨了错误信息如何影响政治参与,强调了错误信息在家庭和社区层面的后果。这项研究强调,错误信息研究人员需要更好地关注信息获取的不公平以及已经被边缘化的社区作为问题信息和信息混乱目标的脆弱性。
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引用次数: 1
How Science Influencers Polarize Supportive and Skeptical Communities Around Politicized Science: A Cross-Platform and Over-Time Comparison 科学影响者如何在政治化的科学周围分化支持和怀疑的社区:跨平台和长期比较
IF 7.5 1区 社会学 Q1 COMMUNICATION Pub Date : 2023-04-19 DOI: 10.1080/10584609.2023.2201174
Sedona Chinn, Dan Hiaeshutter-Rice, Kaiping Chen
Contention over COVID-19 is only a recent example of increasing social division around science in the U.S. Many blame these divisions on actors who have strategically sowed doubt and distrust around expert supported positions and policies. However, this overlooks how scientists have fueled narratives of social and political conflict around science. This study explores how science influencers on social media have used group identity language in ways that may perpetuate narratives of intergroup conflict around science. Using computer-assisted content analytic methods, we examine how science influencers' use of group identity language has changed in response to recent events (Trump presidency, COVID-19 pandemic) and across different social media platforms (Twitter, Facebook, Instagram). While there are slight increases in group identity language between 2016 and 2021, different patterns across platforms suggest that science influencers use different platforms to perform multiple roles of engaging diverse audiences, building ingroup solidarity, and defending against outgroup criticism. © 2023 Taylor & Francis Group, LLC.
围绕新冠病毒的争论只是最近美国围绕科学的社会分裂加剧的一个例子,许多人将这些分歧归咎于那些在战略上对专家支持的立场和政策播下怀疑和不信任的行为者。然而,这忽略了科学家如何助长了围绕科学的社会和政治冲突的叙述。本研究探讨了社交媒体上的科学影响者如何以可能使围绕科学的群体间冲突叙事永久化的方式使用群体身份语言。使用计算机辅助内容分析方法,我们研究了科学影响者对群体身份语言的使用如何随着最近的事件(特朗普总统任期、COVID-19大流行)和不同的社交媒体平台(Twitter、Facebook、Instagram)而变化。虽然2016年至2021年期间群体认同语言略有增加,但不同平台的不同模式表明,科学影响者使用不同的平台来扮演吸引不同受众、建立群体内团结和抵御群体外批评的多重角色。©2023 Taylor & Francis Group, LLC
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引用次数: 1
Dimensions of Pandering Perceptions Among Hispanic Americans and Their Effect on Political Trust 拉美裔美国人迎合观念的维度及其对政治信任的影响
IF 7.5 1区 社会学 Q1 COMMUNICATION Pub Date : 2023-04-12 DOI: 10.1080/10584609.2023.2196972
Marques G. Zárate
ABSTRACT When non-Hispanic candidates make an appeal in Spanish they are typically labeled as “Hispandering.” Some evidence has shown, however, that Hispanics have higher evaluations of candidates who make Spanish appeals, regardless of ethnicity. This paper explores how perceptions of pandering are formed among Hispanics. I expand the expectations gap literature by arguing that trait ownership and expectations are relevant for race. Given the expectation for a candidate’s ability to perform a certain appeal, perceptions of pandering will be conditioned on the candidate’s ability to exceed or fall short of those expectations. I test this idea with Spanish language appeals. I run an experiment where I randomly assign Hispanics to hear a message given by an Anglo or Hispanic candidate where the message is either in English or Spanish. I find support for the expectations gap theory. Anglo candidates, who are not expected to be able to speak Spanish can increase their perceived sincerity by speaking in grammatically correct Spanish. Meanwhile, Hispanic candidates who speak non-native-sounding Spanish have lower evaluations compared to their native-like or English-speaking counterparts. Given the low levels of political trust among Hispanics, I test the implications of perceived pandering on political trust. I run another experiment where I test whether perceiving that one politician panders has spillover effects for other candidates. I find that perceiving pandering decreases trust in that candidate but otherwise pandering had no spillover effect on other candidates’ political trust. These studies help illuminate the important dimensions of pandering perceptions.
摘要当非西班牙裔候选人用西班牙语提出上诉时,他们通常会被贴上“迎合西班牙人”的标签。然而,一些证据表明,西班牙语对提出西班牙语上诉的候选人的评价更高,无论种族如何。本文探讨了西班牙裔对迎合的看法是如何形成的。我扩展了期望差距文献,认为特质所有权和期望与种族有关。考虑到对候选人表现出某种吸引力的能力的期望,对迎合的看法将取决于候选人是否有能力超过或低于这些期望。我用西班牙语的吸引力来检验这个想法。我做了一个实验,随机分配西班牙裔听一位英语或西班牙语候选人发的信息。我找到了对期望差距理论的支持。预计不会说西班牙语的英国候选人可以用语法正确的西班牙语来提高他们的诚意。与此同时,说非母语西班牙语的西班牙裔候选人与母语或英语的候选人相比,评价较低。鉴于西班牙裔的政治信任水平较低,我测试了所谓的迎合对政治信任的影响。我做了另一个实验,测试一个政客迎合他人的感觉是否会对其他候选人产生溢出效应。我发现,感知迎合会降低对该候选人的信任,但在其他方面,迎合不会对其他候选人的政治信任产生溢出效应。这些研究有助于阐明迎合认知的重要方面。
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引用次数: 1
Politicization of Science in COVID-19 Vaccine Communication: Comparing US Politicians, Medical Experts, and Government Agencies COVID-19疫苗传播中的科学政治化:比较美国政治家、医学专家和政府机构
IF 7.5 1区 社会学 Q1 COMMUNICATION Pub Date : 2023-04-10 DOI: 10.1080/10584609.2023.2201184
Alvin Zhou, Wenlin Liu, A. Yang
We compare the social media discourses on COVID-19 vaccines constructed by U.S. politicians, medical experts, and government agencies, and investigate how various contextual factors influence the likelihood of government agencies politicizing the issue. Taking the political corpus and the medical corpus as two extremes, we propose a language-based definition of politicization of science and measure it on a continuous scale. By building a machine learning classifier that captures subtle linguistic indicators of politicization and applying it to two years of government agencies' Facebook posting history, we demonstrate that: 1) U.S. politicians heavily politicized COVID-19 vaccines, medical experts conveyed minimal politicization, and government agencies' discourse was a mix of the two, yet more closely resembled medical experts;' 2) increasing COVID-19 infection rates reduced government agencies' politicization tendencies;3) government agencies in Democratic-leaning states were more likely to politicize COVID-19 vaccines than those in Republican-leaning states;and 4) the degree of politicization did not significantly differ across agencies' jurisdiction levels. We discuss the conceptualization of politicization of science, the incumbency effect, and government communication as an emerging area for political communication research. [ FROM AUTHOR] Copyright of Political Communication is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)
我们比较了由美国政治家、医学专家和政府机构构建的关于COVID-19疫苗的社交媒体话语,并调查了各种背景因素如何影响政府机构将该问题政治化的可能性。本文以政治语料库和医学语料库为极端,提出了基于语言的科学政治化定义,并对其进行了连续尺度的测量。通过建立一个机器学习分类器,捕捉微妙的政治化语言指标,并将其应用于政府机构两年的Facebook帖子历史,我们证明:1)美国政客将COVID-19疫苗严重政治化,医学专家传达的政治化程度最低,政府机构的话语是两者的混合;2)增加的COVID-19感染率降低了政府机构的政治化倾向;3)倾向民主党的州的政府机构比倾向共和党的州的政府机构更有可能将COVID-19疫苗政治化;4)不同机构管辖级别的政治化程度没有显著差异。我们讨论了科学政治化的概念、在位效应和政府传播作为政治传播研究的新兴领域。《政治传播》版权归劳特利奇所有,未经版权所有者明确书面许可,其内容不得复制或通过电子邮件发送到多个网站或发布到listserv。但是,用户可以打印、下载或通过电子邮件发送文章供个人使用。这可以删节。对副本的准确性不作任何保证。用户应参阅原始出版版本的材料的完整。(版权适用于所有人。)
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引用次数: 4
Misperceptions and Minipublics: Does Endorsement of Expert Information by a Minipublic Influence Misperceptions in the Wider Public? 误解和小公众:小公众对专家信息的认可会影响广大公众的误解吗?
IF 7.5 1区 社会学 Q1 COMMUNICATION Pub Date : 2023-04-09 DOI: 10.1080/10584609.2023.2200735
L. Muradova, Eileen Culloty, Jane Suiter
ABSTRACT As misperceptions undermine the factual basis for public debate, they pose a serious challenge to expert knowledge and the democratic legitimacy of public policy informed by expert evidence. In this paper, we theorize that in times of politicization and polarization of expertise, endorsement of expert information by a minipublic can serve to legitimize expert correction and render it more persuasive in the eyes of individuals. In developing our theoretical argument, we focus on the effect of a minipublic on individuals in the wider public – those who did not participate in such institutions. To test our theoretical predictions, we designed, pre-registered and fielded two experiments in the US (N = 2168) and one experiment in Ireland (N = 1125), during two different waves of COVID-19. The results show that minipublic endorsement significantly increases the uptake of expert information among (nonparticipating) citizens. Furthermore, when an expert correction explicitly asserts a scientific consensus, it is as effective as the minipublic endorsement. The findings have implications for the research on misperceptions, expertise and deliberative institutions.
由于误解破坏了公共辩论的事实基础,它们对专家知识和由专家证据提供信息的公共政策的民主合法性构成了严重挑战。本文认为,在专业知识政治化和两极分化的时代,小公众对专家信息的认可可以使专家纠正合法化,并使其在个人眼中更具说服力。在发展我们的理论论点时,我们关注的是小公众对广大公众中个人的影响——那些没有参与这种制度的人。为了验证我们的理论预测,我们在两波不同的COVID-19期间,在美国(N = 2168)和爱尔兰(N = 1125)设计、预注册和实施了两项实验。结果表明,微公众支持显著增加了(非参与)公民对专家信息的吸收。此外,当专家的纠正明确地主张科学共识时,它与小公众的认可一样有效。研究结果对误解、专业知识和审议机构的研究具有启示意义。
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引用次数: 2
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Political Communication
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