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Analysis and Implications of Adopting AI and Machine Learning in Marketing, Servicing, and Communications Technology 在营销、服务和通信技术中采用人工智能和机器学习的分析和影响
Pub Date : 2024-02-20 DOI: 10.4018/ijaiml.338379
Priyal J. Borole
Methods for machine learning, or ML, are becoming more accessible, and consumer-generated data is on the rise, both of which are transforming marketing strategies. Researchers and marketers still have a long way to go before they fully grasp the myriad ways in which ML applications might help businesses gain and keep an edge in the marketplace. This study systematically evaluates the academic and corporate literature to present a taxonomy of marketing use cases based on machine learning. The authors have discovered 11 common use cases that fall into four distinct groups that reflect the core areas of leverage for machine learning in marketing: shopper fundamentals, consuming experience, decisions, and financial impact. The literature highlights practical implications for researchers and marketers by discussing the taxonomy's found repeating patterns and providing an analytical structure for analyzing it and extension.
机器学习(ML)的方法越来越容易获得,消费者生成的数据也在不断增加,这两者都在改变着营销策略。研究人员和营销人员要想完全掌握 ML 应用可能帮助企业获得并保持市场优势的各种方法,还有很长的路要走。本研究系统地评估了学术和企业文献,提出了基于机器学习的营销用例分类法。作者发现了 11 种常见的使用案例,它们分为四个不同的组别,反映了机器学习在营销中的核心应用领域:购物者基础知识、消费体验、决策和财务影响。文献通过讨论分类法发现的重复模式,并提供了分析和扩展分类法的分析结构,突出了对研究人员和营销人员的实际意义。
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引用次数: 0
Survey of Recent Applications of Artificial Intelligence for Detection and Analysis of COVID-19 and Other Infectious Diseases 人工智能在新型冠状病毒及其他传染病检测分析中的最新应用综述
Pub Date : 2022-10-24 DOI: 10.4018/ijaiml.313574
R. Segall, Vidhya Sankarasubbu
The purpose is to illustrate how artificial intelligence (AI) technologies have been used for detection and analysis of COVID-19 and other infectious diseases such as breast, lung, and skin cancers; heart disease; and others. Specifically, the use of neural networks (NN) and machine learning (ML) are described along with which countries are creating these techniques and how these are being used for COVID-19 or other disease diagnosis and detection. Illustrations of multi-layer convolutional neural networks (CNN), recurrent neural networks (RNN), and deep neural networks (DNN) are provided to show how these are used for COVID-19 or other disease detection and prediction. A summary of big data analytics for COVID-19 and some available COVID-19 open-source data sets and repositories and their characteristics for research and analysis is also provided. An example is also shown for artificial intelligence (AI) and neural network (NN) applications using real-time COVID-19 data.
目的是说明人工智能(AI)技术如何用于检测和分析COVID-19以及乳腺癌、肺癌和皮肤癌等其他传染病;心脏病;和其他人。具体来说,描述了神经网络(NN)和机器学习(ML)的使用,以及哪些国家正在创建这些技术,以及如何将这些技术用于COVID-19或其他疾病的诊断和检测。本文提供了多层卷积神经网络(CNN)、递归神经网络(RNN)和深度神经网络(DNN)的示例,以展示如何将它们用于COVID-19或其他疾病的检测和预测。总结了新冠肺炎大数据分析和一些现有的新冠肺炎开源数据集和存储库及其特点,供研究分析之用。还举例说明了人工智能(AI)和神经网络(NN)应用实时COVID-19数据的情况。
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引用次数: 0
Boosting Convolutional Neural Networks Using a Bidirectional Fast Gated Recurrent Unit for Text Categorization 基于双向快速门控循环单元的文本分类增强卷积神经网络
Pub Date : 2022-01-01 DOI: 10.4018/ijaiml.308815
Assia Belherazem, R. Tlemsani
This paper proposes a hybrid text classification model that combines 1D CNN with a single Bidirectional Fast GRU (BiFaGRU) termed as CNN-BiFaGRU. Single convolution layer captures features through a kernel applying 128 filters which are slide over these embeds to find convolutions and drop entire 1D feature maps by using Spatial Dropout, combined vectors using Max-Pooling layer. Then, the Bidirectional CUDNNGRU block to extract temporal features, results of this layer is normalize by the Batch Normalization layer and transmitted to the Fully Connected Layer. The output layer produces the final classification results. Precision/loss score was used as the main criterion on five different datasets (WebKb, R8, R52, AG-News, and 20 NG) to assess the performance of the proposed model. The results indicate that the precision score of the classifier on WebKb, R8, and R52 data sets significantly improved from 90% up to 97% compared to the best result achieved by other methods such as LSTM and Bi-LSTM. Thus, the proposed model shows higher precision and lower loss scores than other methods.
本文提出了一种混合文本分类模型,该模型将1D CNN与单个双向快速GRU (BiFaGRU)相结合,称为CNN-BiFaGRU。单个卷积层通过应用128个过滤器的内核捕获特征,这些过滤器在这些嵌入上滑动以查找卷积并通过使用空间Dropout删除整个1D特征图,使用最大池化层组合向量。然后,将双向CUDNNGRU块提取时间特征,该层的结果通过批处理归一化层进行归一化并传输到完全连接层。输出层产生最终的分类结果。在5个不同的数据集(WebKb、R8、R52、AG-News和20 NG)上使用精度/损失评分作为主要标准来评估所提出模型的性能。结果表明,与LSTM和Bi-LSTM等其他方法相比,该分类器在WebKb、R8和R52数据集上的精度分数从90%提高到97%。因此,与其他方法相比,该模型具有更高的精度和更低的损失分数。
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引用次数: 1
Using Open-Source Software for Business, Urban, and Other Applications of Deep Neural Networks, Machine Learning, and Data Analytics Tools 将开源软件用于商业、城市和其他深度神经网络、机器学习和数据分析工具的应用
Pub Date : 2022-01-01 DOI: 10.4018/ijaiml.307905
R. Segall, Vidhya Sankarasubbu
This article provides an overview with examples of what Neural Networks (NN), Machine Learning (ML), and Artificial Intelligence (AI) and Data Analytics are, and with their applications in business, urban and biomedical situations. The characteristics of 29 types of neural networks are provided including their distinctive graphical illustrations. A survey of current open-source software (OSS) for neural networks, neural network software available for free trial download for limited time use, open-source software (OSS) for Machine Learning (ML), and open-source software (OSS) for Data Analytics tools are provided. Characteristics of Artificial Intelligence (AI) technologies for Machine Learning available as open-source are discussed. Illustrations of applications of Neural Networks, Machine Learning, and Artificial Intelligence are presented as used in the daily operations of a large international-based software company for optimal configuration of their Helix Data Capacity system and other.
本文通过示例概述了神经网络(NN)、机器学习(ML)、人工智能(AI)和数据分析是什么,以及它们在商业、城市和生物医学领域的应用。提供了29种类型的神经网络的特征,包括它们的独特图形插图。本文对当前神经网络开源软件(OSS)、神经网络免费试用软件(限时下载)、机器学习开源软件(OSS)和数据分析工具开源软件(OSS)进行了调查。讨论了用于机器学习的开源人工智能(AI)技术的特点。介绍了神经网络、机器学习和人工智能在一家大型国际软件公司的日常运营中的应用,以优化其Helix数据容量系统和其他系统的配置。
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引用次数: 0
A Survey on Arabic Handwritten Script Recognition Systems 阿拉伯文手写体识别系统综述
Pub Date : 2021-07-01 DOI: 10.4018/ijaiml.20210701oa14
Soumia Djaghbellou, Abderraouf Bouziane, A. Attia, Z. Akhtar
The optical character recognition (OCR) system is still an active research field in pattern recognition. Such systems can identify, recognize and distinguish electronically between characters and texts, printed or handwritten. They can also do a transformation of such data type into machine-processable form to facilitate the interaction between user and machine in various applications. In this paper, we present the global structure of an OCR system, with its types (on-line and off-line), categories (printed and handwritten) and its main steps. We also focused on off-line handwritten Arabic character recognition and provided a list of the main datasets publicly available. This paper also presents a survey of the works that have been carried out over recent years. Finally, some open issues and potential research directions have been highlighted
光学字符识别(OCR)系统仍然是模式识别中一个活跃的研究领域。这种系统可以通过电子方式识别、识别和区分印刷或手写的字符和文本。它们还可以将这种数据类型转换为机器可处理的形式,以促进各种应用程序中用户和机器之间的交互。在本文中,我们给出了OCR系统的整体结构,包括其类型(在线和离线),类别(印刷和手写)和主要步骤。我们还专注于离线手写阿拉伯字符识别,并提供了一个公开可用的主要数据集列表。本文还介绍了近年来所开展的工作的概况。最后,提出了一些有待解决的问题和潜在的研究方向
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引用次数: 2
Intelligent Prediction Techniques for Chronic Kidney Disease Data Analysis 慢性肾病数据分析的智能预测技术
Pub Date : 2021-07-01 DOI: 10.4018/IJAIML.20210701.OA2
V. Shanmugarajeshwari, M. Ilayaraja
Information is stored in various domains like finance, banking, hospital, education, etc. Nowadays, data stored in medical databases are growing rapidly. The proposed approach entails three parts comparable to preprocessing, attribute selection, and classification C5.0 algorithms. This work aims to design a machine-based diagnostic approach using various techniques. These algorithms improve the efficiency of mining risk factors of chronic kidney diseases, but there are also have some shortcomings. To overcome these issues and improve an effectual clinical decision support system exhausting classification methods over a large volume of the dataset for making better decisions and predictions, this paper presents grouping classification assembly through consuming the C5.0 algorithm, pointing towards assembling time to acquire great accuracy to identify an early diagnosis of chronic kidney disease patients with risk level by analyzing the chronic kidney disease dataset.
信息存储在各个领域,如金融、银行、医院、教育等。目前,存储在医疗数据库中的数据增长迅速。所提出的方法包含三个部分,与预处理、属性选择和分类C5.0算法相当。这项工作的目的是设计一个基于机器的诊断方法,使用各种技术。这些算法提高了慢性肾脏疾病危险因素挖掘的效率,但也存在一些不足。为了克服这些问题,完善一个有效的临床决策支持系统,在大量数据集上使用分类方法进行更好的决策和预测,本文通过使用C5.0算法进行分组分类组装,指向组装时间,通过分析慢性肾脏疾病数据集,获得较高的准确性,以识别早期诊断的慢性肾脏疾病患者的风险水平。
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引用次数: 0
Forecasting Price of Amazon Spot Instances Using Machine Learning 使用机器学习预测亚马逊现货实例的价格
Pub Date : 2021-07-01 DOI: 10.4018/IJAIML.20210701.OA5
Manas Malik, Nirbhay Bagmar
An auction-based cloud model is followed in the spot pricing mechanism, where the spot instances charge changes with time. The user is bound to pay for the time that is initially initiated. If the user terminates before the sessional hourly completion, then the customer will be billed on the entire hourly session. In case Amazon terminates the instance then the customer would not be billed for the partial hour. When the current spot price reduces to bid price without any notification the cloud provider terminates the spot instance, it is a big disadvantage to the time of the availability factor, which is highly important. Therefore, it is crucial for the bidder to forecast before engaging the bids for spot prices. This paper represents a technique to analyze and predict the spot prices for instances using machine learning. It also discusses implementation, explored factors in detail, and outcomes on numerous instances of Amazon Elastic Compute Cloud (EC2). This technique reduces efforts and errors for forecasting prices.
现货定价机制采用基于拍卖的云模型,现货价格随时间变化。用户必须按照最初启动的时间付费。如果用户在会话每小时完成之前终止,则客户将按整个每小时会话计费。在Amazon终止实例的情况下,客户将不会被收取部分小时的费用。当当前现货价格在没有任何通知的情况下降至出价时,云提供商终止了现货实例,这对可用性因子的时间是一个很大的劣势,而可用性因子是非常重要的。因此,投标者在参与现货价格投标之前进行预测是至关重要的。本文提出了一种利用机器学习分析和预测现货价格的方法。本文还讨论了在Amazon Elastic Compute Cloud (EC2)的众多实例上的实现、详细探讨了各种因素和结果。这种技术减少了预测价格的努力和错误。
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引用次数: 1
DFC: A Performant Dagging Approach of Classification Based on Formal Concept 一种基于形式概念的高效分类方法
Pub Date : 2021-07-01 DOI: 10.4018/IJAIML.20210701.OA3
Nida Meddouri, Hela Khoufi, Mondher Maddouri
Knowledge discovery data (KDD) is a research theme evolving to exploit a large data set collected every day from various fields of computing applications. The underlying idea is to extract hidden knowledge from a data set. It includes several tasks that form a process, such as data mining. Classification and clustering are data mining techniques. Several approaches were proposed in classification such as induction of decision trees, Bayes net, support vector machine, and formal concept analysis (FCA). The choice of FCA could be explained by its ability to extract hidden knowledge. Recently, researchers have been interested in the ensemble methods (sequential/parallel) to combine a set of classifiers. The combination of classifiers is made by a vote technique. There has been little focus on FCA in the context of ensemble learning. This paper presents a new approach to building a single part of the lattice with best possible concepts. This approach is based on parallel ensemble learning. It improves the state-of-the-art methods based on FCA since it handles more voluminous data.
知识发现数据(Knowledge discovery data, KDD)是一个不断发展的研究主题,旨在利用每天从各个计算应用领域收集的大量数据集。其基本思想是从数据集中提取隐藏的知识。它包括几个组成流程的任务,比如数据挖掘。分类和聚类是数据挖掘技术。提出了决策树归纳、贝叶斯网络、支持向量机和形式概念分析(FCA)等分类方法。FCA的选择可以用它提取隐藏知识的能力来解释。近年来,研究人员对组合一组分类器的集成方法(顺序/并行)很感兴趣。分类器的组合是通过投票技术实现的。在集成学习的背景下,很少有人关注FCA。本文提出了一种用最佳概念构造格的单个部分的新方法。该方法基于并行集成学习。它改进了基于FCA的最先进的方法,因为它处理的数据量更大。
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引用次数: 0
An Integrated Process for Verifying Deep Learning Classifiers Using Dataset Dissimilarity Measures 基于数据集不相似性度量的深度学习分类器验证集成过程
Pub Date : 2021-07-01 DOI: 10.4018/ijaiml.289536
Darryl Hond, H. Asgari, Daniel Jeffery, Mike Newman
The specification and verification of algorithms is vital for safety-critical autonomous systems which incorporate deep learning elements. We propose an integrated process for verifying artificial neural network (ANN) classifiers. This process consists of an off-line verification and an on-line performance prediction phase. The process is intended to verify ANN classifier generalisation performance, and to this end makes use of dataset dissimilarity measures. We introduce a novel measure for quantifying the dissimilarity between the dataset used to train a classification algorithm, and the test dataset used to evaluate and verify classifier performance. A system-level requirement could specify the permitted form of the functional relationship between classifier performance and a dissimilarity measure; such a requirement could be verified by dynamic testing. Experimental results, obtained using publicly available datasets, suggest that the measures have relevance to real-world practice for both quantifying dataset dissimilarity, and specifying and verifying classifier performance.
算法的规范和验证对于包含深度学习元素的安全关键自主系统至关重要。我们提出了一个集成的过程来验证人工神经网络(ANN)分类器。该过程包括离线验证和在线性能预测阶段。该过程旨在验证ANN分类器的泛化性能,并为此使用数据集不相似性度量。我们引入了一种新的度量来量化用于训练分类算法的数据集与用于评估和验证分类器性能的测试数据集之间的不相似性。系统级需求可以指定分类器性能和不相似性度量之间的功能关系的允许形式;这样的需求可以通过动态测试来验证。使用公开可用的数据集获得的实验结果表明,这些度量在量化数据集不相似性以及指定和验证分类器性能方面与现实世界的实践相关。
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引用次数: 3
Power Consumption prediction of IoT application Protocols Based on Linear Regression 基于线性回归的物联网应用协议功耗预测
Pub Date : 2021-07-01 DOI: 10.4018/ijaiml.287585
Sidna Jeddou, Amine Baïna, Najid Abdallah, H. E. Alami
The advent of the Internet of Things (IoT) augurs new cutting-edge applications in modern life such as smart cities and smart grids. These applications require protocols more efficient for ensuring the reliability of data communications in the IoT networks. Many works state that IoT cannot meet their demands without application protocols improvement with Artificial Intelligence (AI) as IoT are expected to generate unprecedented traffic giving IoT researchers access to data that can help in studying and analyzing the demands and develop application protocols conceptions to meet the requirement of IoT applications. In literature, several works introduced AI in some layers of the TCP/IP model including wireless communication and routing. In this article, an evaluation of application protocols HTTP, MQTT, DDS, XMPP, AMQP, and CoAP has been presented; and subsequently, the power consumption prediction of MQTT and COAP based on the linear regression model is analyzed, in order to enhance data communications in IoT applications.
物联网(IoT)的出现预示着智能城市和智能电网等现代生活中新的尖端应用。这些应用需要更有效的协议来确保物联网网络中数据通信的可靠性。许多工作表明,如果没有人工智能(AI)对应用协议的改进,物联网就无法满足他们的需求,因为物联网有望产生前所未有的流量,使物联网研究人员能够获得有助于研究和分析需求的数据,并开发应用协议概念,以满足物联网应用的需求。在文献中,一些作品在TCP/IP模型的某些层(包括无线通信和路由)中引入了AI。本文对HTTP、MQTT、DDS、XMPP、AMQP和CoAP等应用协议进行了评估;随后,分析了基于线性回归模型的MQTT和COAP的功耗预测,以增强物联网应用中的数据通信。
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引用次数: 1
期刊
Int. J. Artif. Intell. Mach. Learn.
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