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Gender intelligence and its influence on work atmosphere: A quantitative study from the private sector IT industry of Kerala 性别智力及其对工作氛围的影响:喀拉拉邦私营IT行业的定量研究
Pub Date : 2018-10-15 DOI: 10.15740/HAS/IJCBM/11.2/148-154
Archana Thulaseedharan, K. C. Prakash
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引用次数: 0
Attitude of rice farmers towards Green Army Labour Bank (GALB) and agricultural mechanization 稻农对绿军劳工银行和农业机械化的态度
Pub Date : 2018-10-01 DOI: 10.15740/HAS/IJCBM/11.2/117-120
S. Z. John, A. Prema, B. Bonny, P. Sureshkumar
Agriculture in Kerala is faced with the agrarian crisis of farmers and farm labourers leaving the sector. The worst hit is rice production which has been the main employment provider for rural population in the state. Green Army Labour Bank (GALB) fostered by the local body of Wadakkanchery Block in Thrissur district of Kerala was organised on the lines of Food Security Army (FSA) of Kerala Agricultural University and started functioning from 2008. It was conceptualised as an efficient work force in the form of labour bank equipped with modern farm techniques and has succeeded in infusing modern methods into conventional farming especially in rice through mechanisation and other labour-saving techniques. Paper describes the results of a systematic study taken upto assess the attitude of rice farmers towards GALB and mechanization in rice. Attitude of rice farmers towards GALB was measured using Likert’s summated rating method. Responses from a sample of forty randomly selected rice farmers from the study area was used. Mean attitude score for the sample was 52.25 which indicated overall positive attitude to GALB and farm mechanization. It indicated high reputation of the GALB members among the farmers. Ninety-five per cent of farmers agreed that they preferred GALB for farming operations as GALB showed better efficiency in farm operations. There was also complete agreement among farmers that farming wasmore remunerative and easier with machines compared to manual practices. Hence, there is good scope for mechanization of field operations in other crops and need to be extended throughout the state.
喀拉拉邦的农业面临着农民和农场工人离开该部门的农业危机。受影响最严重的是水稻生产,而水稻生产一直是该邦农村人口的主要就业来源。绿色军队劳工银行(GALB)由喀拉拉邦特里苏瑟尔地区瓦达坎切里街区的地方机构培养,是按照喀拉拉邦农业大学的粮食安全部队(FSA)的方式组织的,从2008年开始运作。它被定义为以劳动力银行的形式配备现代农业技术的高效劳动力,并通过机械化和其他节省劳动力的技术成功地将现代方法注入传统农业,特别是水稻。本文描述了一项系统研究的结果,该研究旨在评估水稻农民对GALB和水稻机械化的态度。采用李克特总评分法测量稻农对GALB的态度。从研究地区随机选择的40名稻农样本的回答被使用。样本的平均态度得分为52.25,表明对GALB和农机化的总体态度是积极的。这表明GALB成员在农民中享有很高的声誉。95%的农民同意他们更喜欢GALB的农业经营,因为GALB在农场经营中表现出更高的效率。农民们也完全同意,与手工耕作相比,使用机器耕作更有利可图,也更容易。因此,在其他作物的田间作业中有很好的机械化范围,需要在整个州推广。
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引用次数: 0
Assessment of the prospects in value addition of selected spices: A study with special reference to Karnataka and Kerala 精选香料增值前景评估:以卡纳塔克邦和喀拉拉邦为例的研究
Pub Date : 2018-10-01 DOI: 10.15740/HAS/IJCBM/11.2/164-172
K. C. Prakash, M. Vignesh, Y. N. Basha, E. R. Priya, M. Sharon
Indian spices are known for their aroma and flavour widely rigorous in the international and domestic market. The Black pepper “King of Spices” and Cardamom (small) “Queen of Spices” are predominantly grown in the regions of Chikmangalore, Shimoga, Idukki and Ernakulam, the former two of state Karnataka and latter to Kerala. These selected spices supply chain differs from other agricultural commodities due to long gestation period and small, marginal growers. Thus, black pepper and Cardamom are considered to be the potential spices for value addition. It holds a huge export potential than the traditional raw spice export. A study was conducted to assess the consumer preference towards various attributes in quality of spices was studied by confronting attributes like prices, usage of branded spices, switching pattern from branded spices to other and willing to pay more to get the desired quality were analyses using SPSS software. Among the selected districts, 34.75 per cent of consumers are brand conscious, specifically Chikmangalore shows the highest preference for branded spices. Hence, this district was found suitable for marketing of value added spices.
印度香料以其香气和风味而闻名于国际和国内市场。黑胡椒“香料之王”和豆蔻(小)“香料女王”主要种植在奇克芒格洛尔、希莫加、伊杜基和埃纳库拉姆地区,前两个地区属于卡纳塔克邦,后两个地区属于喀拉拉邦。这些精选香料供应链不同于其他农产品,因为酝酿期长,种植者规模小,处于边缘地位。因此,黑胡椒和小豆蔻被认为是潜在的增值香料。与传统的原料香料出口相比,具有巨大的出口潜力。一项研究进行了评估消费者对香料质量的各种属性的偏好,研究了面对属性,如价格,品牌香料的使用,从品牌香料切换模式到其他,愿意支付更多的价格来获得所需的质量,使用SPSS软件进行分析。在选定的地区中,34.75%的消费者有品牌意识,特别是奇克芒格洛尔对品牌香料的偏好最高。因此,这个地区被发现适合销售增值香料。
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引用次数: 0
Agricultural value chain: Concepts, definitions and analysis tool 农业价值链:概念、定义和分析工具
Pub Date : 2018-10-01 DOI: 10.15740/HAS/IJCBM/11.2/184-190
D. Pal, Laveena Sharma
‘Agriculture continues to be a fundamental instrument for sustainable development and poverty reduction’ (World Bank, 2008); yet, ‘The role of market players constraint in agriculture remain pervasive and they are costly and inequitably distributed, severely limiting smallholders’ ability to compete’. Dramatic and uneven control on prices of Agriculture produce have exposed the vulnerability of agricultural value chain in meeting global demand and call for increased investment in agriculture at all levels. The question is how the actors of value chain can be measured, particularly in a challenging milieu where actor/ s certainty causes to add some cost along with reduction in available resources. An answer to addressing these constraints goes beyond conventional measures since agriculture has always been difficult to quantify the value chain in agriculture. Here, Key players are actors of market involved in agricultural value chain. It composed of all the actor/participant that has some involvement in commodity whether it is related to production to consumption like farmer, aadtiya (middleman), distributor, wholesaler, retailer or consumer etc. it may vary produce to produce and The Cigar Box® is a unique toolkit developed by the Olivier van Lieshout, Marketing Economist, Global Facts, Heuvel 12a, 5101 TD Dongen, The Netherlands. It consists of simple, yet concise spread sheets which help the entrepreneur to calculate cost of goods, margins, contribution, break-even volumes and profitability. For a single product or a complete portfolio of products with the help of given tools. There are seven six-box models. Here we are only studied CB5 for value chain analysis.A unbalanced chain of Agriculture produce not only adds the additional cost to commodity but also put negative pressure on the viability of the agriculture sector and its potential to become a part of the solution to the problem of high gap between actual cost and price to end consumer and the major one is the identification of importance of each actor on the basis of contribution to the market. This paper is designed to help the policymakers/researchers/farmers/ producers to create. Value through opting the best-fit chain. A best fit chain has the optimum number of actor/s that can be able to manage the market activities. Presence of more/less no. of actor/s in market of actually needed leads to up the non-relevant cost and resources. Under this, we try to cover whole in short, via hypothetical example of Tofu product with backward and forward integration among agricultural value chain, primarily focused on actor/ s, role and effect on market and product. We started with nitty-gritty introduction of pre-requisites. A principal objective of this paper is to better enable you to use such tools effectively. Research Methodology is based on analysis of secondary data that has been analyzed and interpreted with simple tools for sketch out the conclusions.
“农业仍然是可持续发展和减贫的基本工具”(世界银行,2008年);然而,“市场参与者在农业中的制约作用仍然普遍存在,它们成本高昂且分配不公平,严重限制了小农的竞争能力”。对农产品价格的大幅度和不平衡控制暴露了农业价值链在满足全球需求方面的脆弱性,并呼吁在各级增加对农业的投资。问题是如何衡量价值链的参与者,特别是在参与者的确定性导致增加一些成本以及可用资源减少的具有挑战性的环境中。解决这些制约因素的答案超出了常规措施,因为农业价值链一直难以量化。这里的关键参与者是农业价值链中涉及的市场参与者。它由所有参与商品生产和消费的行动者/参与者组成,如农民、中间商、分销商、批发商、零售商或消费者等,它可能会生产不同的产品,雪茄盒®是由奥利维尔·范·利什特开发的独特工具包,全球事实营销经济学家,荷兰东根市Heuvel 12a, 5101 TD。它由简单而简洁的电子表格组成,帮助企业家计算商品成本、利润、贡献、盈亏平衡量和盈利能力。在给定工具的帮助下,用于单个产品或完整的产品组合。有七种六箱型号。这里我们只研究CB5进行价值链分析。不平衡的农产品链不仅增加了商品的额外成本,而且还对农业部门的生存能力及其成为解决最终消费者的实际成本和价格之间巨大差距问题的一部分的潜力造成负面压力,主要问题是根据对市场的贡献确定每个行动者的重要性。本文旨在帮助决策者/研究人员/农民/生产者创造。通过选择最合适的链条来实现价值。最佳匹配链具有管理市场活动的参与者的最佳数量。存在多/少不。实际需要的市场参与者的增加导致了不相关的成本和资源的增加。在此基础上,我们试图以农业价值链中前后整合的豆腐产品为例,简单地涵盖整体,主要关注对市场和产品的行动者、作用和影响。我们从先决条件的基本介绍开始。本文的一个主要目标是使您能够更好地有效地使用这些工具。研究方法是基于对二手数据的分析,这些数据已经用简单的工具进行了分析和解释,以便得出结论。
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引用次数: 0
Purchasing decision for processed food products –A study of modern retail formats in Bengaluru city 加工食品的购买决策——班加罗尔市现代零售业态的研究
Pub Date : 2018-10-01 DOI: 10.15740/HAS/IJCBM/11.2/127-131
Abdul Kafil Bidar, M. Nikzad
Organized retailing is the process of selling goods or merchandise all under one roof in a fixed location such as a departmental store, hypermarket, supermarket or even a convenience store. Organized retail also includes internet retailing, which is the process of buying and selling products and services, such as card on delivery (CoD), or through the internet. In India for a long time the Kirana store was the only choice available to the consumers. With the increasing demand from the customers spurred by changing trends, aspiring needs for variety, the traditional retailing gave rise to modern retail sector. The consumers prefer to buy from organized retail outlets because they can get the right quality at a right time with competitive price. These outlets are able to take care of consumer needs in delivering quality produce at lower prices. Alongside, there are vast investments being made, which open up multiple employment opportunities. The Government also gains substantially in the way of taxes. Therefore, all the parties concerned stand to gain. The present study made an attempt to identifythe reasons influencing the purchase of processed food products from Modern Retail Formats in Bengaluru city. A total sample of 60 respondents selected for the study. The availability of different brands, proper shelf display of the products and reasonable priceof processed food products were the major factors which influenced the consumers in Modern Retail Formats in Bengaluru city.
有组织的零售是在一个固定的地点销售商品或商品的过程,如百货商店、大卖场、超市甚至便利店。有组织的零售还包括互联网零售,这是买卖产品和服务的过程,例如货到付款(CoD)或通过互联网。在印度很长一段时间,基拉纳商店是消费者的唯一选择。随着顾客在不断变化的趋势和多样化需求的刺激下需求的增加,传统零售业产生了现代零售业。消费者更喜欢从有组织的零售店购买,因为他们可以在合适的时间以有竞争力的价格获得合适的质量。这些商店能够满足消费者的需求,以较低的价格提供优质的产品。与此同时,还有大量的投资正在进行,这带来了多种就业机会。政府在税收方面也有很大的收益。因此,有关各方都将获益。本研究试图找出影响班加罗尔市从现代零售业态购买加工食品的原因。总共有60名受访者被选为研究对象。不同品牌的可用性、产品的适当货架展示和加工食品的合理价格是影响班加罗尔市现代零售业态消费者的主要因素。
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引用次数: 0
A comparison of consumer perception towards organized and unorganized retailing in South Gujarat 南古吉拉特邦消费者对有组织和无组织零售业的看法比较
Pub Date : 2018-10-01 DOI: 10.15740/HAS/IJCBM/11.2/99-104
Swati Sharma, R. Shukla, A. Leua
The Indian retail industry is one of the most vibrant industries in the country. The retailing sector in India is one of the pillars of its economy and accounts for 14 to 15 per cent of its GDP. The Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by economic value. But despite this growth, the Indian retail industry is highly fragmented, with the organized retailing still at a nascent stage which accounts for far less percentage than the unorganized retailing of the total Indian retail market. It is estimated that organized retailing accounts for less than 5 per cent of today’s market. Retailing in India came with evolutionary pattern form unorganised retail store to organised retail store. The global retail industry has been growing at a brisk pace the last few decades. At present sales from the different modern retail centre is higher than unorganised retail store, sales from the organised retail store is more than 45 per cent higher than sales from unorganised retail store. This study aims to find the consumer perception towards organized and unorganized retailing in South Gujarat. The primary data was gathered by administering a prearranged questionnaire with 200 consumers selected purposively from Surat and Valsad city of South Gujarat. The data analysis of consumer attitude towards unorganized and organized retailers shows that there is a difference between the consumers’ perception towards both organized retailers and unorganized retailers regarding the shopping environment, promotional schemes, choice/variety of brands, proper parking facility, proper shelf display of the products etc.
印度零售业是该国最具活力的行业之一。零售业是印度经济的支柱之一,占其GDP的14%至15%。据估计,印度零售市场规模为5000亿美元,是世界五大经济零售市场之一。但是,尽管有这样的增长,印度零售业仍然高度分散,有组织的零售仍处于初级阶段,其所占的比例远远低于印度零售市场的无组织零售。据估计,有组织的零售占目前市场的比例不到5%。印度零售业经历了从无组织零售店到有组织零售店的进化模式。在过去的几十年里,全球零售业一直在快速增长。目前,不同现代零售中心的销售额高于无组织零售店,有组织零售店的销售额比无组织零售店的销售额高出45%以上。本研究旨在找出消费者对有组织和无组织的零售在南古吉拉特邦的看法。主要数据是通过管理预先安排的调查问卷收集的,有目的地从南古吉拉特邦的苏拉特和瓦尔萨德市选择了200名消费者。消费者对无组织零售商和有组织零售商态度的数据分析表明,消费者对有组织零售商和无组织零售商在购物环境、促销方案、品牌选择/种类、适当的停车设施、适当的货架展示等方面的看法存在差异。
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引用次数: 0
The purpose and benefit’s of a product demonstration 产品演示的目的和好处
Pub Date : 2018-10-01 DOI: 10.15740/has/ijcbm/11.2/132-136
A. Kshirsagar
The study aimed at promotional strategies of Poorva Chemtech Pvt. Ltd. the study was conducted in and around villages of Nasik district. All the villages are located in area of Nasik city, Maharashtra state. It has been observed that more number of agriculture input industries are present in Nasik district of Maharashtra (38 numbers). From this district, Poorva Chemtech is selected on the basis of large production of Agro Chemicals. Various advertising and promotional mediums are used by Poorva Chemtech for sales of different products. This paper mainly highlights the task of demonstration of Agro Chemicals in nearby villages of Nasik district and Under this assignment survey was conducted in Villages where demonstration plays important role in sales, to find out in which area sale is less of agro-chemicals of Poorva Chem-tech, Marketing department employees of Poorva Chemtech guided to select the area in which demonstration should be done and after completion of the activity we found out the impact on customer along with the impact it has happened on sales in that area. Mostly impact of free samples promotion is positive (Bawa and Shoemaker, 2004). The effects of free sample promotions on incremental brand sales.
本研究针对Poorva Chemtech Pvt. Ltd.的促销策略,研究在Nasik地区的村庄及其周围进行。所有村庄都位于马哈拉施特拉邦纳西克市地区。据观察,马哈拉施特拉邦的纳西克地区有更多的农业投入产业(38个)。从这个地区,普尔瓦化学技术是在农业化学品大规模生产的基础上选择的。Poorva Chemtech使用各种广告和促销媒介来销售不同的产品。本文主要突出了农用化学品在Nasik区附近村庄的示范任务,并在该任务下对示范在销售中发挥重要作用的村庄进行了调查,以找出Poorva chemtech农用化学品在哪个地区的销售较少。Poorva Chemtech的市场部员工指导选择应该进行演示的区域,在活动完成后,我们发现了对客户的影响以及对该区域销售的影响。免费样品促销的主要影响是积极的(Bawa和Shoemaker, 2004)。免费样品促销对品牌增量销售的影响。
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引用次数: 0
A study of factors which restrain consumers from online shopping in Lucknow, the capital of Uttar Pradesh 在北方邦首府勒克瑙,一项限制消费者网购的因素研究
Pub Date : 2018-10-01 DOI: 10.15740/HAS/IJCBM/11.2/143-147
R. Charan, S. Joshi
E-commerce has made it easier for small business owners, artists and entrepreneurs to sell online from an online store or website. It is easy for the customers to compare products online than at malls or physical stores and there is a lot of information available online regarding products so why not use this vast information. This study will help the e-tailers to change their course of action, logistics or marketing strategies to attract more customers online and win their trust with lesser complains and increased profit for the firm. Samples were selected by convenient and purposeful sampling from a large number of customers at Lucknow. The sample size was 150 and people were interviewed from various areas of Lucknow to get diversity in the sample. The data was analysed by using percentage method. Out of 150 respondents 29 face the problem of not getting products delivered at their door step which represents 19 per cent of respondents. 52 per cent respondents find high prices of a product (when compared to the price of the same product offline) a major reason to abstain them from purchasing online. There has been a small number (12 out of 150 respondents) of respondents who have experienced a change in colour of the actual product yet that number counts and because of this these respondents do not want to shop online with those particular websites and lose their trust on most shopping sites. Out of 150 respondents 77 have received poor or low quality of products which did not match to their expectation and so they now do not want to continue shopping online with particular websites because of such products received through online purchase. This number shows 52 per cent of respondents who have already lost their trust on various e-tailers. Around 7 per cent respondents abstain from shopping online as they do not want to disclose their account number or debit/credit card details to websites which cannot be trusted for personal details and do not provide COD facility.
电子商务使小企业主、艺术家和企业家更容易通过在线商店或网站进行在线销售。顾客在网上比在商场或实体店更容易比较产品,网上有很多关于产品的信息,所以为什么不利用这些大量的信息呢?这项研究将帮助电子零售商改变他们的行动,物流或营销策略,以吸引更多的客户在线和赢得他们的信任,减少抱怨和增加利润为公司。样品是通过方便和有目的的抽样从勒克瑙的大量客户中选择的。样本量为150人,来自勒克瑙不同地区的人接受了采访,以获得样本的多样性。采用百分法对数据进行分析。在150名受访者中,有29人面临送货上门的问题,占受访者的19%。52%的受访者认为,产品价格过高(与线下的价格相比)是他们放弃网上购物的主要原因。有一小部分受访者(150名受访者中有12名)经历过实际产品颜色的变化,但这个数字很重要,因为这些受访者不想在这些特定的网站上购物,并失去了对大多数购物网站的信任。在150名受访者中,有77人收到了不符合他们期望的劣质或低质量的产品,因此他们现在不想继续在特定的网站上购物,因为这些产品是通过网上购买收到的。这一数字表明,52%的受访者已经对各种电子零售商失去了信任。约7%的受访者不愿在网上购物,因为他们不愿向个人资料不可信及不提供货到付款服务的网站透露自己的帐户号码或借记卡/信用卡资料。
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引用次数: 0
A study on imported fruits available in market of Bengaluru city 班加罗尔市市场进口水果的调查研究
Pub Date : 2018-10-01 DOI: 10.15740/HAS/IJCBM/11.2/159-163
Azizul Rahman Ragashtai, Swati Naik
Today the consumption of imported fruits is gaining importance particularly in urban areas. This study conducted in Bengaluru city attempted to document types of imported fruits and brands available in the market in Bengaluru city. A sample of 60 respondents were selected for study. The secondary data regarding the types of imported fruits and brands available in the market in Bengaluru city was collected from different sources like Directorate General of Foreign Trade, Directorate General of Commercial Intelligence and Statistic (DGCIS) and Indian Trade Portal. The study has revealed that China is the number one destination for import of fruits and vegetables to India during 2016-17. India has imported nearly Rs. 1070 crores worth of fruits and vegetables from China.Imported and domestic fruits which are available throughout the year (January to December) are Apples, Orange, Apricots, Bananas, Cranberries, Kiwano, Lemons and Papayas. The world major fruits producing countries are China, India, Brazil, USA, Italy, Spain, Mexico, Iran, Philippines and France. Among all the three seasons, consumers consume more imported fruits in the summer season (mean score of 55.13) this is mainly due to availability of different varieties of imported fruits during summer.
今天,进口水果的消费越来越重要,尤其是在城市地区。这项在班加罗尔市进行的研究试图记录在班加罗尔市市场上可以买到的进口水果的种类和品牌。我们选取了60名受访者进行研究。关于班加罗尔市市场上进口水果类型和品牌的二手数据是从不同的来源收集的,如对外贸易总局、商业情报和统计总局(DGCIS)和印度贸易门户网站。该研究显示,2016- 2017年,中国是印度水果和蔬菜的第一大进口目的地。印度从中国进口了价值近10.7亿卢比的水果和蔬菜。全年(1 ~ 12月)供应的进口水果和国产水果有苹果、橙子、杏、香蕉、蔓越莓、Kiwano、柠檬和木瓜。世界上主要的水果生产国是中国、印度、巴西、美国、意大利、西班牙、墨西哥、伊朗、菲律宾和法国。在三个季节中,消费者在夏季对进口水果的消费更多(平均得分为55.13),这主要是由于夏季进口水果的品种不同。
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引用次数: 0
A literature-based study of impact of personality traits on innovation diffusion using the big five personality framework 基于大五人格框架的人格特质对创新扩散影响的文献研究
Pub Date : 2018-10-01 DOI: 10.15740/HAS/IJCBM/11.2/179-183
Shweta Gupta, S. K. Kashyap
Innovation adoption occurs in different societies in varied ways. The theory of diffusion of innovation is, therefore, applicable in a variety of contexts and has implications in various disciplines. The process of diffusion of innovation has been found to be contingent on various individual level factors of which personality traits hold immense significance. This study is an attempt to propose the likely relationship between personality traits and innovativeness. The Big Five personality framework has been used, wherein positive relationship between four personality traits (extraversion, openness to experience, agreeableness, and conscientiousness) and innovativeness has been proposed while a negative relationship between neuroticism and innovativeness has been suggested.
创新采用在不同的社会以不同的方式发生。因此,创新扩散理论适用于各种情况,并对各种学科产生影响。研究发现,创新扩散的过程取决于各种个体层面的因素,其中人格特征具有重要意义。本研究试图提出人格特质与创新之间的可能关系。采用大五人格框架,其中四种人格特征(外向性、经验开放性、宜人性和尽责性)与创新能力呈正相关,而神经质与创新能力呈负相关。
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引用次数: 0
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INTERNATIONAL JOURNAL OF COMMERCE AND BUSINESS MANAGEMENT
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