This case details the history of Southwest Airlines and emphasizes the benefits of a focused strategy. The case demonstrates how a competent service strategy, together with operations efficiency, can lead to profit and explains the concept of value/cost leveraging. The case also addresses the importance of CEO Kelleher, who, at the time of the case, is about to step down.
{"title":"Southwest Airlines: Keeping that Lovin' Feeling after Herb Kelleher","authors":"E. N. Weiss, A. Harahsheh","doi":"10.2139/ssrn.1422341","DOIUrl":"https://doi.org/10.2139/ssrn.1422341","url":null,"abstract":"This case details the history of Southwest Airlines and emphasizes the benefits of a focused strategy. The case demonstrates how a competent service strategy, together with operations efficiency, can lead to profit and explains the concept of value/cost leveraging. The case also addresses the importance of CEO Kelleher, who, at the time of the case, is about to step down.","PeriodicalId":225554,"journal":{"name":"TransportRN: Cost/Benefit Analysis in Practice (Topic)","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2009-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132080885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：