Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.19
Amara Auliya Dewanti, R. Nugrahani
There is one major change in consumer behavior or "The Consumer Megashifts" due to the COVID-19 pandemic, namely Go Virtual, this is a factor in increasing the cashless society of the community. However, the development of usage is not proportional to financial literacy and the perception of QRIS users is less than optimal. Bank Indonesia cooperates with Bank BCA which is the Top Strongest Brand based on the customer perception index to expand information on the use of QRIS. Bank BCA provides education by creating advertising content through Youtube about a cashless society, one of which is the #DibikinSimpel version of the advertisement entitled "Semua Yang Mungkinkah Jadi Mungkin Dong Sama BCA Mobile". This ad has the most viewers on the Bank BCA Youtube account. This study aims to determine whether there is an influence between Youtube Ads (X) on QRIS User Perceptions (Y). This study uses a quantitative method with a descriptive method. Researchers used 400 respondents as a sample. Based on the results of the study, there is a relationship between the Youtube Advertising variable (X) which has a significant and positive effect on QRIS User Perception (Y). Results Tcount ( 48.756) > T table ( 1.966 ). This study has the results of the coefficient of determination from the influence of Youtube ads having an influence of 85.74% on QRIS User Perceptions, the remaining 14.26% which is influenced by other factors not examined in this study.
由于新冠肺炎大流行，消费者行为或“消费者大转变”发生了一个重大变化，即Go Virtual，这是增加社区无现金社会的一个因素。然而，使用的发展并不与金融素养成正比，QRIS用户的感知并不理想。印度尼西亚银行与BCA银行合作，BCA银行是基于客户感知指数的最强品牌，以扩大使用QRIS的信息。BCA银行通过在Youtube上制作关于无现金社会的广告内容来提供教育，其中之一是#DibikinSimpel版本的广告，题为“Semua Yang Mungkinkah Jadi Mungkin Dong Sama BCA Mobile”。这则广告在Bank BCA Youtube账户上拥有最多的观众。本研究旨在确定Youtube广告(X)对QRIS用户感知(Y)之间是否存在影响。本研究采用定量方法和描述性方法。研究人员以400名受访者为样本。根据研究结果，Youtube广告变量(X)对QRIS用户感知(Y)有显著的正向影响，结果Tcount (48.756) > T表(1.966)。本研究的结果是，Youtube广告对QRIS用户感知的影响决定系数为85.74%，其余14.26%受到本研究未研究的其他因素的影响。
{"title":"\"THE INFLUENCE OF #DIBIKINSIMPEL VERSION OF YOUTUBE BANK BCA ADVERTISING ON QRIS USERS PERCEPTIONS\"","authors":"Amara Auliya Dewanti, R. Nugrahani","doi":"10.29303/iccsproceeding.v2i1.19","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.19","url":null,"abstract":"There is one major change in consumer behavior or \"The Consumer Megashifts\" due to the COVID-19 pandemic, namely Go Virtual, this is a factor in increasing the cashless society of the community. However, the development of usage is not proportional to financial literacy and the perception of QRIS users is less than optimal. Bank Indonesia cooperates with Bank BCA which is the Top Strongest Brand based on the customer perception index to expand information on the use of QRIS. Bank BCA provides education by creating advertising content through Youtube about a cashless society, one of which is the #DibikinSimpel version of the advertisement entitled \"Semua Yang Mungkinkah Jadi Mungkin Dong Sama BCA Mobile\". This ad has the most viewers on the Bank BCA Youtube account. This study aims to determine whether there is an influence between Youtube Ads (X) on QRIS User Perceptions (Y). This study uses a quantitative method with a descriptive method. Researchers used 400 respondents as a sample. Based on the results of the study, there is a relationship between the Youtube Advertising variable (X) which has a significant and positive effect on QRIS User Perception (Y). Results Tcount ( 48.756) > T table ( 1.966 ). This study has the results of the coefficient of determination from the influence of Youtube ads having an influence of 85.74% on QRIS User Perceptions, the remaining 14.26% which is influenced by other factors not examined in this study.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114995818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Youtube which is a social media used to convey or give messages to audiences, both informative and entertainment in the form of audio-visual. Youtube can be interpreted as an alternative media, where usually alternative media is often considered as a form of resistance to mainstream media. Each individual has different motives when choosing and using media. The motive of watching is one of the motives that moves each individual. While on the satisfaction, there is real satisfaction that can be directly felt from the use of a medium including the use of Youtube as a medium. The types of data used in this study are qualitative data with data collection used are observation techniques, interviews and documentation. The informant determination technique is carried out by means of snowball sampling. Using Uses and gratification theory as the basis, this research was conducted in Kendari City with an analysis based on the results of interviews conducted on Gen-Z circles which are Saraddict (a term for the Sara Wijayanto fan community). The audience is assumed to be active and has a purposeful purpose. Members of the audience are considered to have their own responsibility in holding mass media elections to find out their needs, meet their needs and how to meet them. The results shows the motives and satisfaction of the audience are, the majority of their motives are to get entertainment and enjoy horror show content while adding to their information about something that was not known before. while what makes Gen-z satisfied with Sara Wijayanto's content is because the content presented is varied and attractively packaged, another thing is the presence of guest stars on horror content that gives different colors so as to turn fear into funny things when watching Sara's content.
{"title":"WHY GEN-Z IN KENDARI CRAVE HORROR YOUTUBE CONTENT?","authors":"Sitti Utami Rezkiawaty Kamil, Rita Gani, C. Anwar, Andi Fauziah Astrid, Maylila Putri Wahyuningsih, Olvy Andari, Nurul Inayah Isamu","doi":"10.29303/iccsproceeding.v2i1.141","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.141","url":null,"abstract":"Youtube which is a social media used to convey or give messages to audiences, both informative and entertainment in the form of audio-visual. Youtube can be interpreted as an alternative media, where usually alternative media is often considered as a form of resistance to mainstream media. Each individual has different motives when choosing and using media. The motive of watching is one of the motives that moves each individual. While on the satisfaction, there is real satisfaction that can be directly felt from the use of a medium including the use of Youtube as a medium. The types of data used in this study are qualitative data with data collection used are observation techniques, interviews and documentation. The informant determination technique is carried out by means of snowball sampling. Using Uses and gratification theory as the basis, this research was conducted in Kendari City with an analysis based on the results of interviews conducted on Gen-Z circles which are Saraddict (a term for the Sara Wijayanto fan community). The audience is assumed to be active and has a purposeful purpose. Members of the audience are considered to have their own responsibility in holding mass media elections to find out their needs, meet their needs and how to meet them. The results shows the motives and satisfaction of the audience are, the majority of their motives are to get entertainment and enjoy horror show content while adding to their information about something that was not known before. while what makes Gen-z satisfied with Sara Wijayanto's content is because the content presented is varied and attractively packaged, another thing is the presence of guest stars on horror content that gives different colors so as to turn fear into funny things when watching Sara's content.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122073201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.35
Dwi Rini Sovia Firdaus
Even though ELM theory is commonly used for marketing communication research, especially regarding consumer behavior, this research can explain the effect of the central route and peripheral route thinking paths of ELM theory toward four levels of awareness to the environment. The persuasive efforts of the socialization of the Ciliwung River naturalization program give influence on people’s awareness. People who process messages using the central route are those who process the core message such as the danger of waste to the environment and how to solve the waste problem. Those who use peripheral routes just follow along and there is no change in attitude. Autonomous has the highest average score compared to other indicators. This shows that many people are starting to be aware of being environmentally friendly and this awareness comes from within themselves not because of compulsion.
{"title":"Mixing and Matching the ELM Concept with the Success of the Ciliwung River Naturalization Program","authors":"Dwi Rini Sovia Firdaus","doi":"10.29303/iccsproceeding.v2i1.35","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.35","url":null,"abstract":"Even though ELM theory is commonly used for marketing communication research, especially regarding consumer behavior, this research can explain the effect of the central route and peripheral route thinking paths of ELM theory toward four levels of awareness to the environment. The persuasive efforts of the socialization of the Ciliwung River naturalization program give influence on people’s awareness. People who process messages using the central route are those who process the core message such as the danger of waste to the environment and how to solve the waste problem. Those who use peripheral routes just follow along and there is no change in attitude. Autonomous has the highest average score compared to other indicators. This shows that many people are starting to be aware of being environmentally friendly and this awareness comes from within themselves not because of compulsion. \u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132527114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.29
Choirul Fajri, Dani Fadillah
Mining areas where there should be a prosperous society, are in fact very contradictory to the high poverty rate there. The activities of mining companies have actually caused many natural disasters, not to mention the problem of post-mining holes, which so far have also claimed many lives because many of them are still left open and not immediately reclaimed. East Kalimantan and South Sumatera are the two provinces in Indonesia that have the most natural damage due to mining activities there. Kaltim Prima Coal, and Bukit Asam Company as the largest mining company there, have actually tried to manage their post-mining areas by implementing CSR programs to improve the welfare of the community, but this seems not to have been optimal. Several demonstrations were carried out by the community both in East Kalimantan and South Sumatera to demand an increase in the quality of life. Seeing this problem, the role of communication media is needed to be able to communicate effective and effective CSR programs for the community, so that there will be good acceptance and support from the community to jointly preserve the environment. This research is a qualitative research with a case study method, where researchers will examine how the dynamics of digital communication media management carried out by Kaltim Prima Coal and Bukit Asam Company to communicate their CSR programs. The results of the research are expected to provide an overview of how effective the management of digital communication media from the implementation of the CSR program by Kaltim Prima Coal and Bukit Asam Company is so that later it can become a reference for the CSR program communication process carried out by the company.
矿区本来应该是一个繁荣的社会，但实际上却与那里的高贫困率非常矛盾。矿业公司的活动实际上造成了许多自然灾害，更不用说开采后的坑洞问题了，由于许多坑洞仍然开放，没有立即填满，迄今为止也夺去了许多人的生命。东加里曼丹和南苏门答腊是印尼两个因采矿活动而遭受自然破坏最严重的省份。Kaltim Prima Coal和Bukit Asam Company作为当地最大的矿业公司，实际上已经尝试通过实施企业社会责任计划来管理他们的后矿区，以改善社区福利，但这似乎并不是最理想的。在东加里曼丹和南苏门答腊，社区举行了几次示威活动，要求提高生活质量。看到这个问题，就需要传播媒体的作用，能够为社区传播有效、有效的企业社会责任项目，从而得到社区的良好接受和支持，共同保护环境。本研究是一项采用案例研究方法的定性研究，研究人员将研究Kaltim Prima Coal和武吉阿萨姆公司(Bukit Asam Company)实施的数字传播媒体管理动态如何传达其企业社会责任计划。研究结果有望从Kaltim Prima Coal和Bukit Asam Company实施企业社会责任计划中对数字传播媒体管理的有效性进行概述，以便以后它可以成为公司实施企业社会责任计划传播过程的参考。
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Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.18
Alem Febri Sonni, Vinanda Cinta Cendekia Putri
This article examines how the Bugis-Makassar value of siri’ is depicted in the novel Tenggelamnya Kapal Van Der Wijck by Haji Abdul Malik Karim Amrullah (often shortened to “Buya Hamka,” or simply “Hamka”). Through framing analysis of select dialogue and narration depicting siri’ from the novel supplemented by relevant literature sourced from journals, books, and web articles, this examination found that, although the protagonist character of Zainuddin has both Makassar and Minang roots and was written with the intent to represent the Makassar perspective, Hamka’s own background as a Minangkabau ethnic (albeit one who lived in Makassar for an extensive period) results in incomplete depictions of the regional value of siri’ and Makassar customs.
本文考察了哈吉·阿卜杜勒·马利克·卡里姆·阿姆鲁拉(Haji Abdul Malik Karim Amrullah)的小说《Tenggelamnya Kapal Van Der Wijck》(通常简称为“Buya Hamka”，或简称为“Hamka”)中如何描述“siri”在布吉斯-望加锡的价值。通过对小说中描述siri的部分对话和叙述进行框架分析，并辅以来自期刊、书籍和网络文章的相关文献，本研究发现，虽然主人公Zainuddin具有望加锡和米南的根源，并且写作的目的是代表望加锡的视角，哈姆卡作为米南卡保族的背景(尽管他在望加锡生活了很长一段时间)导致了对siri的地区价值和望加锡习俗的不完整描述。
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Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.43
Frida Kusumastuti, Dewi Yuli Ningtyas Ningrum
Social Media brings changes about expertise in various fields. You don't have to go through special education and a long period of time to become an “expert." Like Rensia Sanvira, through her social media accounts on Tik Tok , now the @rensia_sanvira account has four million followers. S-O-R theory is applied to describe followers' responses from the cognitive responses aspects, affective responses, and conative responses. Through a qualitative approach with interviews with followers, this study aims to describe the responses of followers of @rensia_sanvira. Purposively selected followers aged 20-34 years, and have children under five. The data is processed with Nvivo12 software. The results of the study show that the cognitive response of followers said that @rensia_sanvira's content was about parenting, so that followers learned a lot from @rensia_sanvira’s 's content about parenting tips, especially about parenting. In the conative response, all followers take the right action to the child according to the content or tips on the @rensia_sanvira account. It was found that there was a relationship between one response and another, specifically between the cognitive response and the affective response. This study concludes that the @rensia_sanvira account is a reference for followers in parenting. This can be seen from the cognitive, affective, and conative responses shown by followers of @rensia_sanvirasatas uploaded content, although Rensia Sanvira has no special background and long experience in parenting. Informative content, according to the needs as a parent of toddlers, and presented in an attractive manner, the @rensia_sanvira account can introduce Rensia Sanvira as a "parenting expert.”
{"title":"FOLLOWERS RESPONSE TO PARENTING EXPERT ACCOUNTS ON SOCIAL MEDIA","authors":"Frida Kusumastuti, Dewi Yuli Ningtyas Ningrum","doi":"10.29303/iccsproceeding.v2i1.43","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.43","url":null,"abstract":"Social Media brings changes about expertise in various fields. You don't have to go through special education and a long period of time to become an “expert.\" Like Rensia Sanvira, through her social media accounts on Tik Tok , now the @rensia_sanvira account has four million followers. S-O-R theory is applied to describe followers' responses from the cognitive responses aspects, affective responses, and conative responses. Through a qualitative approach with interviews with followers, this study aims to describe the responses of followers of @rensia_sanvira. Purposively selected followers aged 20-34 years, and have children under five. The data is processed with Nvivo12 software. The results of the study show that the cognitive response of followers said that @rensia_sanvira's content was about parenting, so that followers learned a lot from @rensia_sanvira’s 's content about parenting tips, especially about parenting. In the conative response, all followers take the right action to the child according to the content or tips on the @rensia_sanvira account. It was found that there was a relationship between one response and another, specifically between the cognitive response and the affective response. This study concludes that the @rensia_sanvira account is a reference for followers in parenting. This can be seen from the cognitive, affective, and conative responses shown by followers of @rensia_sanvirasatas uploaded content, although Rensia Sanvira has no special background and long experience in parenting. Informative content, according to the needs as a parent of toddlers, and presented in an attractive manner, the @rensia_sanvira account can introduce Rensia Sanvira as a \"parenting expert.” \u0000 \u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"152 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114639385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.118
Wahyu Utamidewi, W. Widjanarko, Z. Abidin, Luluatu Nayiroh
An investigation into the psychological and physiological impacts of infertility on married couples A childfree adult is one who has never wanted children and has no plans to do so in the future. They have no physical or mental limitations that would prevent them from having children, yet they make the decision not to. The relevance, motivations, experiences, and modes of communication between childless husbands and wives are the primary foci of this study project. The principles of phenomenology and social construction are used in this research to build reality. Interviews with single participants are a key component of the phenomenological approach to data collection. This poll found that eight of the married couples who do not have children have been together for at least three years but have not been successful in having children. The data was examined using interpretive research methods as well as literary research procedures. The findings of this study show that the presence of children is not considered to be a defining characteristic of marriage, and they also show that not having children can have positive effects on other aspects of life, particularly on the capacity of a husband and wife to know and appreciate each other. According to field research, the relationship between married couples who do not have any children is found to be a healthy one. Multiple variables, including a lack of desire for children, individual circumstances and job goals, health concerns, and personal opinions against bringing more physical people into the world, can affect complex life decisions. Some examples of these causes are: It is possible that a person might be better off if they did not have children, despite the fact that there does not seem to be an evolutionary rationale for this choice.
{"title":"When Spouse Decide To Be Childfree: Are They Happy Without Child?","authors":"Wahyu Utamidewi, W. Widjanarko, Z. Abidin, Luluatu Nayiroh","doi":"10.29303/iccsproceeding.v2i1.118","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.118","url":null,"abstract":"An investigation into the psychological and physiological impacts of infertility on married couples A childfree adult is one who has never wanted children and has no plans to do so in the future. They have no physical or mental limitations that would prevent them from having children, yet they make the decision not to. The relevance, motivations, experiences, and modes of communication between childless husbands and wives are the primary foci of this study project. The principles of phenomenology and social construction are used in this research to build reality. Interviews with single participants are a key component of the phenomenological approach to data collection. This poll found that eight of the married couples who do not have children have been together for at least three years but have not been successful in having children. The data was examined using interpretive research methods as well as literary research procedures. The findings of this study show that the presence of children is not considered to be a defining characteristic of marriage, and they also show that not having children can have positive effects on other aspects of life, particularly on the capacity of a husband and wife to know and appreciate each other. According to field research, the relationship between married couples who do not have any children is found to be a healthy one. Multiple variables, including a lack of desire for children, individual circumstances and job goals, health concerns, and personal opinions against bringing more physical people into the world, can affect complex life decisions. Some examples of these causes are: It is possible that a person might be better off if they did not have children, despite the fact that there does not seem to be an evolutionary rationale for this choice.\u0000 ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115102993","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.125
Yohanes Widodo
The Internet is connecting people and organizations around the world in new ways, changing the way we relate to one another, find resources, share information, and form communities. These changes also have implications for church institutions and Catholics in Indonesia. This article provides an overview of the use of the Internet, social media, and digital media in the Catholic church. The study identifies (1) characteristics of social media accounts managed by the official hierarchy of the Catholic Church versus social accounts managed lay Catholics groups, (2) and the role of the Internet and social media in the Catholic church in Indonesia. This study concludes that Catholic Church accepts and has positive hopes for the presence of the Internet because it offers potential or opportunities for proclaiming the Catholic faith. The Covid-19 pandemic has brought fresh air to change the Indonesian Catholic Church to go digital. If before the Covid-19 pandemic, the catechesis was mostly carried out by hierarchies, the presence of the Internet and digital media allows ordinary people or Catholic laymen to actualize and implement the Catholic faith in the digital world. This study found that there were differences in the characteristics or approaches of the use of social media accounts managed by the official hierarchy of the Catholic Church and accounts managed by lay Catholic groups.
{"title":"The Use of the Internet and Digital Media by Indonesian Catholic Church: The Cases of Hierarchies Social Media Account and Lay Catholics Social Media Account","authors":"Yohanes Widodo","doi":"10.29303/iccsproceeding.v2i1.125","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.125","url":null,"abstract":"The Internet is connecting people and organizations around the world in new ways, changing the way we relate to one another, find resources, share information, and form communities. These changes also have implications for church institutions and Catholics in Indonesia. This article provides an overview of the use of the Internet, social media, and digital media in the Catholic church. The study identifies (1) characteristics of social media accounts managed by the official hierarchy of the Catholic Church versus social accounts managed lay Catholics groups, (2) and the role of the Internet and social media in the Catholic church in Indonesia. This study concludes that Catholic Church accepts and has positive hopes for the presence of the Internet because it offers potential or opportunities for proclaiming the Catholic faith. The Covid-19 pandemic has brought fresh air to change the Indonesian Catholic Church to go digital. If before the Covid-19 pandemic, the catechesis was mostly carried out by hierarchies, the presence of the Internet and digital media allows ordinary people or Catholic laymen to actualize and implement the Catholic faith in the digital world. This study found that there were differences in the characteristics or approaches of the use of social media accounts managed by the official hierarchy of the Catholic Church and accounts managed by lay Catholic groups.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124650523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.103
Sarmiati Sarmiati, E. Roem, Diego Diego, Annisa Anindya, M. Assa
Tourism is one of the fastest growing industries. The development of tourism provides enormous benefits for the region. However,sometimes it faces big challenges and obstacles and results in a decrease in the number of tourist visits in some areas. This research, entitled the visitors’ tourism communication experiences, aims to describe the communication experiences of tourists during tourist visits and analyze the meaning of the tourism communication. This research was analyzed using the concept of tourism communication, tourists, and tourist destinations. The researcher uses qualitative research methods with a phenomenological approach. The data collection technique was done by interview and observation. The results showed that there were various communication experiences of tourists during their visits to tourist destinations in the form of positive and negative experiences. The positive experiences include enjoying the natural beauty and cultural diversity, while the negative experiences was the unmaintained environmental cleanliness, the number of visitors and people littering and the behavior of people and traders who are not friendly in serving tourists, hawkers who force tourists to buy their wares, as well as the lack of public awareness in maintaining cultural sites in those places.
{"title":"THE VISITORS' TOURISM COMMUNICATION EXPERIENCES","authors":"Sarmiati Sarmiati, E. Roem, Diego Diego, Annisa Anindya, M. Assa","doi":"10.29303/iccsproceeding.v2i1.103","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.103","url":null,"abstract":"Tourism is one of the fastest growing industries. The development of tourism provides enormous benefits for the region. However,sometimes it faces big challenges and obstacles and results in a decrease in the number of tourist visits in some areas. This research, entitled the visitors’ tourism communication experiences, aims to describe the communication experiences of tourists during tourist visits and analyze the meaning of the tourism communication. This research was analyzed using the concept of tourism communication, tourists, and tourist destinations. The researcher uses qualitative research methods with a phenomenological approach. The data collection technique was done by interview and observation. The results showed that there were various communication experiences of tourists during their visits to tourist destinations in the form of positive and negative experiences. The positive experiences include enjoying the natural beauty and cultural diversity, while the negative experiences was the unmaintained environmental cleanliness, the number of visitors and people littering and the behavior of people and traders who are not friendly in serving tourists, hawkers who force tourists to buy their wares, as well as the lack of public awareness in maintaining cultural sites in those places.","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128750876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-10DOI: 10.29303/iccsproceeding.v2i1.127
Yudiana Indriastuti, W. Wahyuni
Kampung Lawas Maspati is one of the old villages located in Surabaya based on the oldest map of the City of Surabaya which was made in 1677. The potential and uniqueness of Kampung Maspati has the opportunity to be developed into a Tourism Village so that it attracts tourists to visit and has a direct impact on improving the economy of the residents. The formulation of the problem in this study, how is the promotion strategy carried out by Kampung Lawas Maspati in using the @KampungMaspati Instagram account. While the goal is to identify and explain the promotion strategy. This study uses a qualitative descriptive research method. The findings from this study The promotional strategies carried out by Kampung Maspati through social media Instagram @kampunglawas include: 1) Content preparation. 2) Management of the @kampunglawas Instagram account 3) Establishing relationships with followers 4) Organizing events in Maspati Lawas Village 5) Monitoring and Evaluation of content, Monitoring and Evaluation of Event Activities.
{"title":"Tourism Village Promotion Strategy via Instagram","authors":"Yudiana Indriastuti, W. Wahyuni","doi":"10.29303/iccsproceeding.v2i1.127","DOIUrl":"https://doi.org/10.29303/iccsproceeding.v2i1.127","url":null,"abstract":"Kampung Lawas Maspati is one of the old villages located in Surabaya based on the oldest map of the City of Surabaya which was made in 1677. The potential and uniqueness of Kampung Maspati has the opportunity to be developed into a Tourism Village so that it attracts tourists to visit and has a direct impact on improving the economy of the residents. The formulation of the problem in this study, how is the promotion strategy carried out by Kampung Lawas Maspati in using the @KampungMaspati Instagram account. While the goal is to identify and explain the promotion strategy. This study uses a qualitative descriptive research method. The findings from this study The promotional strategies carried out by Kampung Maspati through social media Instagram @kampunglawas include: 1) Content preparation. 2) Management of the @kampunglawas Instagram account 3) Establishing relationships with followers 4) Organizing events in Maspati Lawas Village 5) Monitoring and Evaluation of content, Monitoring and Evaluation of Event Activities. ","PeriodicalId":236553,"journal":{"name":"Proceedings Of International Conference On Communication Science","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115955063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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